TEAS RF New Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 88793687

Filing Date: 02/11/2020

To the Commissioner for Trademarks:

MARK: BITLY (Standard Characters, see mark)
The literal element of the mark consists of BITLY. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Bitly, Inc., a corporation of Delaware, having an address of
      139 Fifth Avenue, 5th Floor
      New York, New York 10010
      United States

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 009:  Downloadable computer software enabling users to create, share, manage, shorten, and redirect internet links and website URLs; Downloadable software for database management, data analytics, data compilation, data monitoring, and data extraction for predictive analytics for website and social media personalization and optimization; Downloadable computer application software enabling users to create, share, manage, shorten, and redirect internet links and website URLs; Downloadable computer application software for database management, data analytics, data compilation, data monitoring, and data extraction for predictive analytics for website and social media personalization and optimization

In International Class 009, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 07/08/2008, and first used in commerce at least as early as 07/08/2008, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) screenshots of the software screens showing the mark used in connection with the goods claimed in Class 9.

Original PDF file:
SPE0-76918484-20200211174053135338_._BITLY-_Specimen_Class_9.pdf
Converted PDF file(s) (2 pages)
Specimen File1
Specimen File2

International Class 035:  Management and compilation of computer databases; Business services, namely, providing on-line business information in the field of branding, marketing, and marketing analytics; Computer network address information management services, namely, managing the additions, modifications or deletions of information relating to the computer network addresses of others, sharing, structuring, and monitoring the use of hyperlinks, uniform resource locators, computer network addresses, and Internet traffic to websites; Providing a commercial information directory of hyperlinks, uniform resource locators and computer network addresses; Providing databases featuring hyperlinks, uniform resource locators, and computer users' network addresses via a global computer information network

In International Class 035, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 07/08/2008, and first used in commerce at least as early as 07/08/2008, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) screenshots of the webpage showing the mark used in connection with the services in Class 35.

Original PDF file:
SPE0-2605e000121dd01328632e3417fb919c-20200211122700757955_._BITLY_-_Specimen_Class_35.pdf
Converted PDF file(s) (4 pages)
Specimen File1
Specimen File2
Specimen File3
Specimen File4

International Class 038:  Providing access to databases; Maintenance of on-line databases for others; Compiling of information into computer databases; URL redirection services, namely, rerouting computer connections from one uniform resource locators or network address to another; Providing multiple-user access to data stored electronically in central files for remote consultation, namely, information relating to hyperlinks, uniform resource locators, and computer users' network addresses via a global computer information network

In International Class 038, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 07/08/2008, and first used in commerce at least as early as 07/08/2008, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) screenshots of the webpage showing the mark used in connection with the services in Class 38.

Original PDF file:
SPE0-2605e000121dd01328632e3417fb919c-20200211122700757955_._BITLY_-_Specimen_Class_38.pdf
Converted PDF file(s) (3 pages)
Specimen File1
Specimen File2
Specimen File3

International Class 042:  Software as a service (SAAS) services featuring computer software enabling users to create, share, manage, shorten, and redirect internet links and website URLs; Software as a service (SAAS) services featuring software for database management, data analytics, data compilation, data monitoring, and data extraction for predictive analytics for website and social media personalization and optimization; Platform as a service (PAAS) services featuring computer software enabling users to create, share, manage, shorten, and redirect internet links and website URLs; Platform as a service (PAAS) services featuring software for database management, data analytics, data compilation, data monitoring, and data extraction for predictive analytics for website and social media personalization and optimization

In International Class 042, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 07/08/2008, and first used in commerce at least as early as 07/08/2008, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) screenshots of the webpage showing the mark used in connection with the services in Class 42.

Original PDF file:
SPE0-2605e000121dd01328632e3417fb919c-20200211122700757955_._BITLY_-_Specimen_Class_42.pdf
Converted PDF file(s) (3 pages)
Specimen File1
Specimen File2
Specimen File3



The applicant hereby appoints John M. Kim. Other appointed attorneys are Joshua J. Richman, Benjamin S. White, Molly M. Weitzberg, Irene B. Choe, Phillip L. Kim, Tajiana A. Zurita, Jennifer M. Abma, Zayde J. Khalil, Jacob A. Yang. John M. Kim of IPLA, LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      Suite 200
      4445 Eastgate Mall
      San Diego, California 92121
      United States
      858-272-0220(phone)
      858-272-0221(fax)
      trademarks@ipla.com (authorized).

John M. Kim submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

John M. Kim

IPLA, LLP

Suite 200       4445 Eastgate Mall

San Diego, California 92121

858-272-0220(phone)

858-272-0221(fax)

trademarks@ipla.com (authorized). Email Authorization: I authorize the USPTO to send email correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at the email address provided in this application. I understand that a valid email address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional processing fee of $125 per international class of goods/services.

A fee payment in the amount of $1100 has been submitted with the application, representing payment for 4 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Sai Sriskandarajah/   Date: 02/11/2020
Signatory's Name: Sai Sriskandarajah
Signatory's Position: General Counsel
Payment Sale Number: 88793687
Payment Accounting Date: 02/11/2020

Serial Number: 88793687
Internet Transmission Date: Tue Feb 11 21:01:34 EST 2020
TEAS Stamp: USPTO/BAS-XX.XX.XX.XX-202002112101346493
75-88793687-700fec77a456977c4e84151e4769
796dd375876f61144e512cc9f318fd4d950f1-CC
-01337359-20200211180720335211