Trademark/Service Mark Application, Principal Register
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
The mark consists of standard characters, without claim to any particular font style, size, or color.
REGISTER
Principal
APPLICANT INFORMATION
*OWNER OF MARK
Bitly, Inc.
*STREET
139 Fifth Avenue, 5th Floor
*CITY
New York
*STATE
(Required for U.S. applicants)
New York
*COUNTRY
United States
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
10010
LEGAL ENTITY INFORMATION
TYPE
corporation
STATE/COUNTRY OF INCORPORATION
Delaware
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS
009
*IDENTIFICATION
Downloadable computer software enabling users to create, share, manage, shorten, and redirect internet links and website URLs; Downloadable
software for database management, data analytics, data compilation, data monitoring, and data extraction for predictive analytics for website and social media personalization and optimization;
Downloadable computer application software enabling users to create, share, manage, shorten, and redirect internet links and website URLs; Downloadable computer application software for database
management, data analytics, data compilation, data monitoring, and data extraction for predictive analytics for website and social media personalization and optimization
screenshots of the software screens showing the mark used in connection with the goods claimed in Class 9
INTERNATIONAL CLASS
035
*IDENTIFICATION
Management and compilation of computer databases; Business services, namely, providing on-line business information in the field of branding,
marketing, and marketing analytics; Computer network address information management services, namely, managing the additions, modifications or deletions of information relating to the computer
network addresses of others, sharing, structuring, and monitoring the use of hyperlinks, uniform resource locators, computer network addresses, and Internet traffic to websites; Providing a
commercial information directory of hyperlinks, uniform resource locators and computer network addresses; Providing databases featuring hyperlinks, uniform resource locators, and computer users'
network addresses via a global computer information network
screenshots of the webpage showing the mark used in connection with the services in Class 35
INTERNATIONAL CLASS
038
*IDENTIFICATION
Providing access to databases; Maintenance of on-line databases for others; Compiling of information into computer databases; URL redirection
services, namely, rerouting computer connections from one uniform resource locators or network address to another; Providing multiple-user access to data stored electronically in central files for
remote consultation, namely, information relating to hyperlinks, uniform resource locators, and computer users' network addresses via a global computer information network
screenshots of the webpage showing the mark used in connection with the services in Class 38
INTERNATIONAL CLASS
042
*IDENTIFICATION
Software as a service (SAAS) services featuring computer software enabling users to create, share, manage, shorten, and redirect internet
links and website URLs; Software as a service (SAAS) services featuring software for database management, data analytics, data compilation, data monitoring, and data extraction for predictive
analytics for website and social media personalization and optimization; Platform as a service (PAAS) services featuring computer software enabling users to create, share, manage, shorten, and
redirect internet links and website URLs; Platform as a service (PAAS) services featuring software for database management, data analytics, data compilation, data monitoring, and data extraction for
predictive analytics for website and social media personalization and optimization
screenshots of the webpage showing the mark used in connection with the services in Class 42
ATTORNEY INFORMATION
NAME
John M. Kim
ATTORNEY BAR MEMBERSHIP NUMBER
XXX
YEAR OF ADMISSION
XXXX
U.S. STATE/ COMMONWEALTH/ TERRITORY
XX
FIRM NAME
IPLA, LLP
INTERNAL ADDRESS
Suite 200
STREET
4445 Eastgate Mall
CITY
San Diego
STATE
California
COUNTRY
United States
ZIP/POSTAL CODE
92121
PHONE
858-272-0220
FAX
858-272-0221
EMAIL ADDRESS
trademarks@ipla.com
AUTHORIZED TO COMMUNICATE VIA EMAIL
Yes
OTHER APPOINTED ATTORNEY
Joshua J. Richman, Benjamin S. White, Molly M. Weitzberg, Irene B. Choe, Phillip L. Kim, Tajiana A. Zurita, Jennifer M. Abma, Zayde J.
Khalil, Jacob A. Yang
CORRESPONDENCE INFORMATION
NAME
John M. Kim
FIRM NAME
IPLA, LLP
INTERNAL ADDRESS
Suite 200
STREET
4445 Eastgate Mall
CITY
San Diego
STATE
California
COUNTRY
United States
ZIP/POSTAL CODE
92121
PHONE
858-272-0220
FAX
858-272-0221
*EMAIL ADDRESS
trademarks@ipla.com
*AUTHORIZED TO COMMUNICATE VIA EMAIL
Yes
FEE INFORMATION
APPLICATION FILING OPTION
TEAS RF
NUMBER OF CLASSES
4
APPLICATION FOR REGISTRATION PER CLASS
275
*TOTAL FEE DUE
1100
*TOTAL FEE PAID
1100
SIGNATURE INFORMATION
SIGNATURE
/Sai Sriskandarajah/
SIGNATORY'S NAME
Sai Sriskandarajah
SIGNATORY'S POSITION
General Counsel
SIGNATORY'S PHONE NUMBER
858-272-0220
DATE SIGNED
02/11/2020
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
Serial Number:88793687
Filing Date:02/11/2020
To the Commissioner for Trademarks:
MARK: BITLY (Standard Characters, see mark)
The literal element of the mark consists of BITLY. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Bitly, Inc., a corporation of Delaware, having an address of
139 Fifth Avenue, 5th Floor
New York, New York 10010
United States
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C.
Section 1051 et seq.), as amended, for the following:
International Class 009: Downloadable computer software enabling users to create, share, manage, shorten, and redirect internet links and website URLs; Downloadable software for database
management, data analytics, data compilation, data monitoring, and data extraction for predictive analytics for website and social media personalization and optimization; Downloadable computer
application software enabling users to create, share, manage, shorten, and redirect internet links and website URLs; Downloadable computer application software for database management, data
analytics, data compilation, data monitoring, and data extraction for predictive analytics for website and social media personalization and optimization
In International Class 009, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 07/08/2008, and first used in
commerce at least as early as 07/08/2008, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any
item in the class of listed goods/services, consisting of a(n) screenshots of the software screens showing the mark used in connection with the goods claimed in Class 9.
International Class 035: Management and compilation of computer databases; Business services, namely, providing on-line business information in the field of branding, marketing, and marketing
analytics; Computer network address information management services, namely, managing the additions, modifications or deletions of information relating to the computer network addresses of others,
sharing, structuring, and monitoring the use of hyperlinks, uniform resource locators, computer network addresses, and Internet traffic to websites; Providing a commercial information directory of
hyperlinks, uniform resource locators and computer network addresses; Providing databases featuring hyperlinks, uniform resource locators, and computer users' network addresses via a global computer
information network
In International Class 035, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 07/08/2008, and first used in
commerce at least as early as 07/08/2008, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any
item in the class of listed goods/services, consisting of a(n) screenshots of the webpage showing the mark used in connection with the services in Class 35.
International Class 038: Providing access to databases; Maintenance of on-line databases for others; Compiling of information into computer databases; URL redirection services, namely,
rerouting computer connections from one uniform resource locators or network address to another; Providing multiple-user access to data stored electronically in central files for remote consultation,
namely, information relating to hyperlinks, uniform resource locators, and computer users' network addresses via a global computer information network
In International Class 038, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 07/08/2008, and first used in
commerce at least as early as 07/08/2008, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any
item in the class of listed goods/services, consisting of a(n) screenshots of the webpage showing the mark used in connection with the services in Class 38.
International Class 042: Software as a service (SAAS) services featuring computer software enabling users to create, share, manage, shorten, and redirect internet links and website URLs;
Software as a service (SAAS) services featuring software for database management, data analytics, data compilation, data monitoring, and data extraction for predictive analytics for website and
social media personalization and optimization; Platform as a service (PAAS) services featuring computer software enabling users to create, share, manage, shorten, and redirect internet links and
website URLs; Platform as a service (PAAS) services featuring software for database management, data analytics, data compilation, data monitoring, and data extraction for predictive analytics for
website and social media personalization and optimization
In International Class 042, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 07/08/2008, and first used in
commerce at least as early as 07/08/2008, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any
item in the class of listed goods/services, consisting of a(n) screenshots of the webpage showing the mark used in connection with the services in Class 42.
The applicant hereby appoints John M. Kim. Other appointed attorneys are Joshua J. Richman, Benjamin S. White, Molly M. Weitzberg, Irene B. Choe, Phillip L. Kim, Tajiana A. Zurita, Jennifer M. Abma,
Zayde J. Khalil, Jacob A. Yang. John M. Kim of IPLA, LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
Suite 200
4445 Eastgate Mall
San Diego, California 92121
United States
858-272-0220(phone)
858-272-0221(fax)
trademarks@ipla.com (authorized).
John M. Kim submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S.
Commonwealth or territory.
The applicant's current Correspondence Information:
John M. Kim
IPLA, LLP
Suite 200
4445 Eastgate Mall
San Diego, California 92121
858-272-0220(phone)
858-272-0221(fax)
trademarks@ipla.com (authorized).
Email Authorization: I authorize the USPTO to send email correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at the
email address provided in this application. I understand that a valid email address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent
application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional
processing fee of $125 per international class of goods/services.
A fee payment in the amount of $1100 has been submitted with the application, representing payment for 4 class(es).
Declaration
Declaration Signature
Signature: /Sai Sriskandarajah/ Date: 02/11/2020
Signatory's Name: Sai Sriskandarajah
Signatory's Position: General Counsel
Payment Sale Number: 88793687
Payment Accounting Date: 02/11/2020
Serial Number: 88793687
Internet Transmission Date: Tue Feb 11 21:01:34 EST 2020
TEAS Stamp: USPTO/BAS-XX.XX.XX.XX-202002112101346493
75-88793687-700fec77a456977c4e84151e4769
796dd375876f61144e512cc9f318fd4d950f1-CC
-01337359-20200211180720335211