THAT'S SMART!

Hy-Vee, Inc.

Application Filed: 2019-08-07
Trademark Application Details
Trademark Logo THAT'S SMART!

The mark consists of a solid oblong shaped circle with "That's Smart!" in stylized font and a stylized smile appearing within the circle. The word "That's" is placed on line one of the text, "Smart!" is placed on line two of the text, and the stylized smile is placed on line three.

Mark For: THAT'S SMART!® trademark registration is intended to cover the categories of dish detergents, Laundry bleach, Fabric softener sheets for laundry use, Cotton swabs for cosmetic purposes, Cotton balls for cosmetic purposes, Baby wipes impregnated with cleaning preparations. [all]

>Color is not claimed as a feature of the mark. The mark consists of a solid oblong shaped circle with "That's Smart!" in stylized font and a stylized smile appearing within the circle. The word "That's" is placed on line one of the text, "Smart!" is placed on line two of the text, and the stylized smile is placed on line three.

Status

2020-02-21 UTC
LIVE APPLICATION Under Examination
The trademark application has been accepted by the Office (has met the minimum filing requirements) and that this application has been assigned to an examiner.


Research OneLook Acronym Finder
Serial Number88569531
Registration Number6128204
Mark Literal ElementsTHAT'S SMART!
Mark Drawing Type3 - AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/ LETTER(S)/NUMBER(S)
Mark TypeTRADEMARK
Standard Character ClaimNo
RegisterPRINCIPAL
Current LocationTMO LAW OFFICE 111 - EXAMINING ATTORNEY ASSIGNED 2020-01-07
Basis1(a)
Class StatusACTIVE
Primary US Classes
  • 001: Raw or Partly Prepared Materials
  • 004: Abrasives and Polishing Materials
  • 006: Chemicals and Chemical Compositions
  • 050: Merchandise Not Otherwise Classified
  • 051: Cosmetics and Toilet Preparations
  • 052: Detergents and Soaps
Primary International Class
  • 003 - Primary Class
  • (Cosmetics and cleaning preparations) Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
Filed UseYes
Current UseYes
Intent To UseNo
Filed ITUNo
44D FiledNo
44E CurrentNo
66A CurrentNo
Current BasisNo
No BasisNo
Attorney NameTimothy J. Zarley
Attorney Docket NumberT62530US0
Law Office AssignedM20
Employee NameERVIN, INGA MARIE

Timeline

2019-01-31Date of First Use
2019-01-31Date of Use In Commerce
2019-08-07Application Filed
2019-11-06Location: TMO LAW OFFICE 111 - EXAMINING ATTORNEY ASSIGNED
2019-12-12Status: Live/Pending
2019-12-12Transaction Date
2020-01-07Location: TMO LAW OFFICE 111 - EXAMINING ATTORNEY ASSIGNED
2020-01-07Status: An Office action suspending further action on the application has been sent (issued) to the applicant. To view all documents in
2020-08-18Trademark Registered

Trademark Parties (Applicants & Owners)

Party: Hy-Vee, Inc.
Address5820 Westown Parkway West Des Moines, IOWA UNITED STATES 50266
Legal Entity TypeCorporation
Legal Entity StateIOWA

Documents

DrawingJPEG2019-08-07
SpecimenJPEG2019-08-07
TEAS RF New ApplicationMULTI2019-08-07
Design Search Code Corr ProjectAPPLICATION/XML2019-08-24
Notation to FileXML2019-09-27
Offc Action OutgoingMULTI2019-11-06
XSearch Search SummaryXML2019-11-06
XSearch Search SummaryXML2019-11-06
Response to Office ActionMULTI2019-12-12
Amendment and Mail Process CompleteMULTI2019-12-13
Suspension LetterXML2020-01-07

Design Search Codes

26.11.26Oblongs as carriers for words, letters or designs
26.17.09Bands, curved; Bars, curved; Curved line(s), band(s) or bar(s); Lines, curved
260121Circles that are totally or partially shaded.
261126Oblongs as carriers for words, letters or designs
261709Bands, curved; Bars, curved; Curved line(s), band(s) or bar(s); Lines, curved

Attorney of Record

TIMOTHY J. ZARLEY
ZARLEY LAW FIRM, P.L.C.
400 LOCUST STREET
CAPITAL SQUARE, SUITE 200
DES MOINES, IA 50309-2350

Good, Services, and Codes


IC 003. US 001 004 006 050 051 052. G & S: Dish detergents, Laundry bleach, Fabric softener sheets for laundry use, Cotton swabs for cosmetic purposes, Cotton balls for cosmetic purposes, Baby wipes impregnated with cleaning preparations. FIRST USE: 20190131. FIRST USE IN COMMERCE: 20190131
IC 004. US 001 006 015. G & S: Charcoal briquettes, Lighter fluid for charcoal. FIRST USE: 20190612. FIRST USE IN COMMERCE: 20190612
IC 016. US 002 005 022 023 029 037 038 050. G & S: Plastic trash bags, Plastic sandwich bags, Plastic freezer bags, Trash bags, Paper coffee filters, Disposable paper table cloths. FIRST USE: 20190529. FIRST USE IN COMMERCE: 20190529
IC 021. US 002 013 023 029 030 033 040 050. G & S: Paper and plastic cups, Plastic and foam plates, Tooth brushes. FIRST USE: 20190425. FIRST USE IN COMMERCE: 20190425
IC 029. US 046. G & S: Butter and butter substitutes, peanut butter, lowfat milk, chocolate milk, evaporated milk, sweetened condensed milk, powdered milk, sour cream, eggs, cheese substitutes, cream cheese, grated cheese containing herbs, canned foods, namely, chicken, chili with beans, meat based spread, sausage meat, corned beef, dried pinto beans, canned pork and beans, canned beans and franks, canned kidney beans, canned green beans, sauerkraut, refried beans; processed frozen potatoes, processed frozen hash browns potatoes, processed instant potatoes, pickles, processed stuff olives, preserved ripe olives, pork rinds; processed meats, namely, ham, turkey, chicken, beef and pork, canned and frozen fish and sea food, canned and frozen vegetables and fruit, frozen whipped topping, margarine, maraschino cherries, broth concentrates, fruit-based filling for cakes and pies, jellies and jams, shortening, animal fat-based snack foods, processed fruits in unitary packages, frozen chicken, namely, breaded chicken nuggets, chicken strips, chicken breasts, unbreaded and skinless chicken breasts, breaded popcorn chicken, Coffee creamer. FIRST USE: 20190131. FIRST USE IN COMMERCE: 20190131
IC 030. US 046. G & S: Sugar substitutes, processed cereals, cookies, ground caffeinated coffee, ground decaffeinated coffee, instant coffee, frozen pizza, bread rolls, frozen bread, sherbet, frozen confections, salsa, snack mix consisting primarily of crackers, pretzels and/or popped popcorn, Stuffing mixes containing bread, frozen waffles, steak sauce, barbecue sauce, Worcestershire sauce, honey, rice, tea, mixes for making tea, tea bags and loose tea, marshmallows, macaroni and cheese, biscuits and biscuit mixes, dry seasoning mixes for soups, corn syrup, pancake syrup, instant oatmeal, packaged meal kits consisting primarily of pasta or rice, mustard, molasses, processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods, uncooked pasta noodles, vinegar, crackers, namely, saltine, graham and oyster, cocoa mixes, pasta sauce, tomato sauce, pasta ravioli with beef, pasta rings, spaghetti with meat; cheese flavored snacks, namely, puffed cheese balls, pickle relish. FIRST USE: 20190531. FIRST USE IN COMMERCE: 20190531
IC 031. US 001 046. G & S: Bird seed. FIRST USE: 20190619. FIRST USE IN COMMERCE: 20190619
IC 032. US 045 046 048. G & S: Bottled water. FIRST USE: 20190617. FIRST USE IN COMMERCE: 20190617

International Codes:3
U.S. Codes:001,004,006,050,051,052
International Codes:4
U.S. Codes:001,006,015
International Codes:16
U.S. Codes:002,005,022,023,029,037,038,050
International Codes:21
U.S. Codes:002,013,023,029,030,033,040,050
International Codes:29
U.S. Codes:046
International Codes:30
U.S. Codes:046
International Codes:31
U.S. Codes:001,046
International Codes:32
U.S. Codes:045,046,048
Type CodeType
CC0000Color is not claimed as a feature of the mark.
CC0000Color is not claimed as a feature of the mark.

Trademark Filing History

DescriptionDateProceeding Number
SUSPENSION LETTER WRITTEN2020-01-0776840
NOTIFICATION OF LETTER OF SUSPENSION E-MAILED2020-01-076332
LETTER OF SUSPENSION E-MAILED2020-01-076332
TEAS/EMAIL CORRESPONDENCE ENTERED2019-12-1288889
TEAS RESPONSE TO OFFICE ACTION RECEIVED2019-12-12
CORRESPONDENCE RECEIVED IN LAW OFFICE2019-12-1288889
NOTIFICATION OF NON-FINAL ACTION E-MAILED2019-11-066325
NON-FINAL ACTION WRITTEN2019-11-0676840
NON-FINAL ACTION E-MAILED2019-11-066325
ASSIGNED TO EXAMINER2019-11-0676840
NOTICE OF DESIGN SEARCH CODE E-MAILED2019-08-24
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM2019-08-23
NEW APPLICATION ENTERED IN TRAM2019-08-10

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