U.S. patent number 3,757,934 [Application Number 05/253,050] was granted by the patent office on 1973-09-11 for telescoping display assembly.
This patent grant is currently assigned to Charles C. Kirschbaum, as trustees of the Ronald H. Taub Trust, Ronald H. Taub. Invention is credited to Ethel B. Taub.
United States Patent |
3,757,934 |
Taub |
September 11, 1973 |
TELESCOPING DISPLAY ASSEMBLY
Abstract
An extensible and collapsible, telescoping display assembly
which includes n array of longitudinally aligned, overlapping
panels adapted to interlock by means of integrally formed
cooperating tabs and slots. When collapsed, the assembly is adapted
to fit within a container of merchandise, and when the merchandise
reaches its point of sale the assembly is quickly erected into a
stable, multi-panel display by simple telescopic extension of
panels outwardly from the container.
Inventors: |
Taub; Ethel B. (Highland Park,
IL) |
Assignee: |
Taub; Ronald H. (Highland Park,
IL)
Charles C. Kirschbaum, as trustees of the Ronald H. Taub
Trust (Highland Park, IL)
|
Family
ID: |
22958630 |
Appl.
No.: |
05/253,050 |
Filed: |
May 15, 1972 |
Current U.S.
Class: |
206/768; 248/174;
40/310; 211/72; 248/152; 206/767 |
Current CPC
Class: |
B65D
5/5246 (20130101) |
Current International
Class: |
B65D
5/44 (20060101); B65D 5/52 (20060101); B65d
077/24 (); G09f 001/06 () |
Field of
Search: |
;206/44R ;211/72
;248/152,174,460 ;40/124.1,125D,78.11 |
References Cited
[Referenced By]
U.S. Patent Documents
Primary Examiner: Summer; Leonard
Claims
What is claimed is:
1. A multi-panel display assembly selectively extensible for use
and retractible for storage and shipment, said assembly comprising
a plurality of longitudinally aligned panels adapted to carry
visual display indicia thereon, adjacent said panels being
substantially coincident laterally, said panels being shiftable
axially with respect to one another between a telescopically
contracted array in which said panels overlie one another in
contiguous abutment and an extended array in which said panels
remain telescopically overlapped but extend longitudinally
outwardly of one another, said assembly including
an upper panel,
tab means integrally formed with an extending laterally from
opposed side edges of said upper panel,
a lower panel,
said lower panel including a principal body portion and a pair of
webs, said webs being integrally joined with said body portion at
opposed lateral edges thereof,
said webs being folded rearwardly from lateral extremities of said
principal body portion of said lower panel to overlie marginal side
edges of said upper panel,
said principal body portion and said webs of said lower panel
defining therebetween a slide and guide channel for said upper
panel for longitudinal shifting of said upper panel including said
tab means therewith,
said lower panel being formed at intersections of said principal
body portion and said webs with through slots adapted to receive
and to seat therewithin said tab means of said upper panel to
effect an interlocking engagement between said upper panel and said
lower panel upon displacement of the panels longitudinally of one
another,
thereby to provide a mechanically stable extended multi-panel
display assembly which may be readily collapsed and compacted to
facilitate storage and shipment.
2. The structure as set forth in claim 1, and further comprising
intermediate panel means for said display assembly,
said intermediate panel means having inwardly folded side webs
nesting between said upper and said lower panel of said display
assembly for telescoping action therewith,
said intermediate panel means including laterally projecting tab
means for seating within the slots in said lower panel,
said tab means being integrally formed with and extending laterally
from opposed side edges of said intermediate panel means,
said intermediate panel means being formed with through slots as
provided in said lower panel, said slots being adapted to receive
the tabs of said upper panel therewithin,
whereby upon telescopic extension of said assembly to form an
elongated array, upper and lower ends of said intermediate panel
means overlap, overlie, and engage marginal end portions of said
upper panel and underlie marginal edge portions of said lower panel
to maintain said structure in an extended self-supporting
attitude.
3. The structure as set forth in claim 2, wherein said intermediate
panel means comprises a plurality of longitudinally aligned,
substantially laterally coincident panels, each said panels being
adapted to interlock with panels thereadjacent and in contact
therewith.
4. The structure as set forth in claim 3, wherein said panels
constitute a sequential array of similar panels having
progressively lesser lateral width from panel to panel in a
direction emanating from said lower panel.
5. The display assembly of claim 1, and further comprising a base
panel integrally formed with said lower panel, said base panel
being adapted to bear upon a substrate supporting said
assembly,
said assembly further comprising a pair of foot elements integrally
formed with said lower panel at opposed base corners thereof, said
foot elements being adapted to project forwardly of a plane defined
by said lower panel,
said foot elements including lower edge portions adapted to overlie
and to abut against a substrate supporting said lower panel,
said base panel and said foot elements thereby maintaining said
display assembly in a stable, self-supporting attitude.
6. The structure of claim 1 wherein said display assembly is formed
from sheet cardboard.
7. A merchandise display comprising, in combination, th multi-panel
display assembly of claim 1, and a container including a floor and
side walls, said container enclosing and holding both units of
merchandise and said multi-panel display assembly in compacted
form,
said assembly in compacted form being confined to a limited, narrow
portion of said container adjacent one of said side walls, thereby
permitting insertion of said display assembly within said container
without materially affecting capacity of said container to hold and
to enclose units of merchandise.
Description
This invention relates to an improved display assembly of the type
used in stores in association with units of merchandise which are
held for sale in their shipping containers. More particularly, the
invention is directed to an expandable and collapsible, telescoping
display which constitutes an advancement over prior art devices by
virtue of its compactness in collapsed form, ease of erection,
stability in expanded form, and low cost.
Many display assemblies and stands are known in the prior art, but
these devices are not completely suitable for their intended
purposes for one or more reasons. Some assemblies are objectionably
bulky and, accordingly, cannot be shipped and stored inside
containers of merchandise, but must be packaged separately. When
such assemblies reach their destination, complicated instructions
must be followed to erect the displays. Often, the display
assemblies become separated from the merchandise in shipment and
are not at hand when needed.
Other prior art assemblies are not self-supporting, requiring
auxiliary tubes or rods as standards. Unless such external supports
are used, these stands lack sufficient height to attract attention
or to exhibit graphic materials at a level at which they are
readily viewed by passersby.
It is a principal object of the present invention to provide a
multi-panel, telescoping display assembly shippable in collapsed
form and which is easily and quickly erected at the point of
merchandise sale, by shifting adjacent panels into extended
positions in interlocking engagement.
It is a related object of the present invention to provide a
multi-panel display of sales promotional material which is
collapsible into a highly compact, nested form for shipment within
the same container in which the merchandise is shipped, and
expandable for use at the point of sale to promote the sale of the
merchandise.
Another object of the invention is to provide a multi-panel display
assembly which is stable, rigid, and resistant to collapse when
erected.
Still another object of the invention is to provide a low-cost,
multi-panel display which can be constructed from inexpensive
materials such as paperboard stock, sheet cardboard and the
like.
Yet another object of the invention is to provide a multi-panel
display assembly of simplified construction in which the total
number of pieces does not exceed the number of panels in the
complete assembly, and in which tabs and slots for supporting the
assembly are formed integrally with each panel.
A further object of this invention is to provide a merchandise
display which physically interrelates a multi-panel display
assembly with a container of merchandise. By constructing a panel
of the display assembly integral with a base panel positioned to
overlie the floor of the container, added stability is imparted to
the erected display assembly by the weight of merchandise in the
container.
A related object of the invention is to provide a display assembly
which utilizes a merchandise container as one of its structural
elements.
Other and further objects and advantages of the invention will
become apparent from reading the following specification, taken in
conjunction with the drawing in which:
FIG. 1 is a perspective view of a merchandise container including
the multi-panel display assembly of the invention in its expanded
form, wall portions of the container being cut away to facilitate
an understanding of the structures depicted;
FIG. 2 is a perspective view of a preferred embodiment of the
multi-panel display assembly of the invention, showing the assembly
in its extended form;
FIG. 3 is a perspective view of a corrugated board merchandise
container, showing a collapsed multi-panel display assembly of the
invention positioned adjacent a side wall inside the container;
FIG. 4 is a cross-sectional view of a merchandise container holding
a multi-panel display assembly of the invention in collapsed and
compacted form;
FIG. 5 is an enlarged fragmentary perspective view of a slot formed
in the second panel of the display assembly, showing a tab of an
intermediate panel extending through the slot to interlock the two
panels;
FIG. 6 is a top elevational view of the multi-panel display
assembly of the invention showing the internesting panels;
FIG. 7 is an enlarged fragmentary view showing the slots and tabs
of the panels of the display of the invention.
FIG. 8 is an exploded view of the display assembly illustrated in
FIG. 2 but depicting the physical shape of each stamped blank from
which the panels are fabricated, the broken lines representing fold
lines in the assembled structure; and
The preferred embodiment shown and described herein is constructed
of sheet cardboard, although other resilient materials such as thin
sheets of plastic and metal foils are also suitable. Materials
chosen for use in this invention must be capable of being formed
into sheets, and sufficiently flexible to ensure proper operation
of the tabs.
Referring now more particularly to the drawings, there is shown in
FIG. 1 a merchandise container 10 which is, in the example
depicted, a corrugated board box including a floor 11, side walls
12, 13, 14 and 15, and closure flaps 16. A multi-panel display
assembly 20, which is positioned inside the box 10, includes four
panels or placards - an upper panel 25, intermediate panels 26 and
27, and a lower panel 28. A base panel 29 formed integrally with
the lower panel 28 rests on the box floor 11. The box 10 is adapted
to contain units of merchandise 30 separated by interlocking
cardboard dividers 31 in the usual form.
Referring now to FIG. 2, the lower panel 28 is supported to stand
in an upright attitude by means of laterally spaced parallel foot
elements or feet 40 and 41 formed integrally with the lower panel
28 and foldable to project forwardly thereof. Under edge portions
or edges 42 and 43 of the feet 40 and 41 abut or rest on the box
floor 11 thereby stabilizing the erected display assembly 20
against pivotal collapse.
The structure of typical individual panels or placards of the
assembly is shown in FIGS. 7 and 8, in which solid lines outline
the panels and dashed lines indicate fold lines. The lower panel 28
and both intermediate panels 26 and 27 include body portions 26a,
27a and 28a, and a pair of webs 26b, 26c, 27b, 27c, 28b and 28c
integrally joined to the respective body portions at lateral edges
thereof. The webs are adapted to fold rearwardly to overlie side
edges of each next adjacent panel, as shown in FIG. 6, which is a
top plan view of the display assembly 20.
FIG. 5 shows the interlocking of adjacent panels, e.g. the lower
panel 28 and an intermediate panel 27. The principal body portion
28a and the webs 28b and 28c of the lower panel define therebetween
slide and guide channels 48 within which the other panels 25, 26
and 27 are shiftable. The intermediate panel 27 is formed with
integral tabs or tab means 50 extending laterally from each side
edge. Each tab 50 extends through a slot 52 cut in the lower panel
28 at the intersection of the web 28b and the principal body
portion 28a. This slot 52 is adapted to receive the tab 50 of the
intermediate panel 27, thereby holding the panel firmly in
position.
Similarly, the upper panel 25 and the intermediate panel 26 are
formed with laterally extending tabs 50 which are adapted for
insertion within slots 52 of the adjacent panels 26 and 27.
During shipment and storage, the display assembly 20 of the
invention is maintained as a compacted array against a side wall of
a merchandise container, as shown in FIGS. 3 and 4. When the
container 10 has been opened, the upper panel 25 of the merchandise
display is grasped and extended or pulled upwardly as shown in FIG.
1. When the flexible tabs 50 of the upper panel are shifted
upwardly to encounter and enter the slots 52 of the upper
intermediate panel 26, engagement is completed interlocking the two
panels in fixed longitudinal relationship. Further lifting of the
upper panel 25 and the adjacent panel 26 interlocks the latter
panel with the next adjacent intermediate panel 27.
In similar fashion, the lowermost intermediate panel 27 interlocks
with the lower panel 28. The expanded multi-panel display assembly
which results is adapted to carry descriptive or advertising
material to promote the sale of the merchandise in the container
10.
Whether the assembly 20 projects from within a box or is used as an
independent structure, stability is imparted by feet 40 and 41
formed integrally with the lower panel 28 at base corners thereof.
Lower edge portions 42 and 43 of the feet rest on the box floor 11
or other substrate, precluding pivotal collapse of the assembly
20.
It will be appreciated that the merchandise 30 contained in the box
10 contributes materially to the overall stability of the erected
assembly 20. Bearing directly on the base panel 29, such
merchandise 30 holds the display assembly 20 in place and steadies
the lower panel 28 and the structure extending upwardly therefrom,
as indicated in FIG. 1.
This disclosure of the display assembly has been made with
reference to a preferred embodiment in which panels are extended
upwardly from a base. It will be apparent that numerous
modifications and variations in details may be made without
departing from the spirit of the invention. For example, the
telescoping panels may be extended sideways, downwardly, or at any
desired angle with respect to a base. Also, the lower panel of the
assembly can be formed to constitute a side wall of the container
or box itself. It is desired to include all such variations and
modifications by which substantially the results of this invention
may be obtained through the use of substantially the same or
equivalent means.
* * * * *