MAYBELLINE

L'Oreal USA Creative, Inc.

Application Filed: 2022-02-09
Trademark Application Details
Trademark Logo MAYBELLINE

Mark For: MAYBELLINE™ trademark registration is intended to cover the categories of cosmetics and makeup preparations incorporating near field communication technology; cosmetics and makeup preparations to be sold for virtual avatars. [all]

Status

2022-02-14 UTC
LIVE APPLICATION Awaiting Examination
The trademark application has been accepted by the Office (has met the minimum filing requirements) and has not yet been assigned to an examiner.


Research OneLook Acronym Finder
Serial Number97260006
Mark Literal ElementsMAYBELLINE
Mark Drawing Type4 - STANDARD CHARACTER MARK
Mark TypeTRADEMARK. SERVICE MARK
RegisterPRINCIPAL
Current LocationNEW APPLICATION PROCESSING 2022-02-12
Basis1(b)
Class StatusACTIVE
Primary US Classes
  • 001: Raw or Partly Prepared Materials
  • 004: Abrasives and Polishing Materials
  • 006: Chemicals and Chemical Compositions
  • 050: Merchandise Not Otherwise Classified
  • 051: Cosmetics and Toilet Preparations
  • 052: Detergents and Soaps
Primary International Class
  • 003 - Primary Class
  • (Cosmetics and cleaning preparations) Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
Filed UseNo
Current UseNo
Intent To UseYes
Filed ITUYes
44D FiledNo
44E CurrentNo
66A CurrentNo
Current BasisNo
No BasisNo
Attorney NameLisa M. Gigliotti
Attorney Docket NumberMAY

Timeline

2022-02-09Application Filed
2022-02-12Location: NEW APPLICATION PROCESSING
2022-02-12Status: Live/Pending
2022-02-12Status: New application will be assigned to an examining attorney approximately 6 months after filing date.
2022-02-12Transaction Date

Trademark Parties (Applicants & Owners)

Party: L'Oreal USA Creative, Inc.
Address10 Hudson Yards New York, NEW YORK UNITED STATES 10001
Legal Entity TypeCorporation
Legal Entity StateDELAWARE

Documents

Application2022-02-09
Drawing2022-02-09

Attorney of Record

LISA M. GIGLIOTTI
L'OREAL USA CREATIVE, INC.
10 HUDSON YARDS
NEW YORK, NY 10001

Good, Services, and Codes


IC 003. US 001 004 006 050 051 052. G & S: Cosmetics and makeup preparations incorporating near field communication technology; cosmetics and makeup preparations to be sold for virtual avatars
IC 009. US 021 023 026 036 038. G & S: Digital media, namely, collectibles, art, tokens, and non-fungible tokens (NFTs); NFTs featuring collectible digital items, images, photographs, art, videos or audio recordings used with blockchain technology; digital tokens used with blockchain technology to represent a collectible item, for data storage, and for limiting access to content; downloadable virtual goods, namely, computer programs featuring cosmetics, makeup preparations, cosmetic brushes and makeup brushes for use online and in online virtual worlds; providing online non-downloadable virtual goods, namely, digital art, photographs, videos, or audio recordings; downloadable computer software for interactive games for use via a global computer network and through various wireless networks and electronic devices; downloadable software for engaging in social networking and interacting with online communities, accessing and streaming multimedia entertainment content, and for providing access to an online virtual environment, and downloadable software in the nature of a mobile application for users to browse and perform electronic transactions of retail consumer goods featuring cosmetics, makeup preparations, cosmetic brushes and makeup brushes; downloadable computer software for the creation, production and modification of digital animated and non-animated designs and characters, avatars, digital overlays and skins for access and use in online environments, virtual online environments, and extended reality virtual environments; near field communication tokens; downloadable mobile application software for ordering cosmetics, makeup preparations, cosmetic brushes and makeup brushes; near field communication tags for interacting with mobile applications to obtain information concerning cosmetics, makeup preparations, cosmetic brushes and makeup brushes; near field communication tags for marketing and authentication of cosmetics, makeup preparations, cosmetic brushes and makeup brushes; downloadable computer software for providing access to digital electronic content and experiences pertaining to cosmetics, makeup preparations, cosmetic brushes and makeup brushes in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof via an internet portal or other communication; downloadable mobile application software for providing access to digital electronic content and experiences pertaining to cosmetics, makeup preparations, cosmetic brushes and makeup brushes in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof via an internet portal or other communication network
IC 021. US 002 013 023 029 030 033 040 050. G & S: Cosmetic brushes and makeup brushes incorporating near field communication technology; cosmetic brushes and makeup brushes to be sold for virtual avatars
IC 035. US 100 101 102. G & S: Retail store services and online store services in relation to virtual goods, namely, cosmetics, makeup preparations, cosmetic brushes and makeup brushes
IC 041. US 100 101 107. G & S: Providing an interactive website for virtual reality game services; entertainment services, namely, providing online, non-downloadable virtual cosmetics, makeup preparations, cosmetic brushes and makeup brushes digital animated and non-animated designs and characters, avatars, digital overlays, and skins for use in virtual environments; virtual reality and interactive game services provided online from a global computer network and through various wireless networks and electronic devices; entertainment services, namely, online video games; entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure, or entertainment purposes; entertainment services, namely, providing an online environment featuring streaming of entertainment content and live streaming of entertainment events; entertainment services in the nature of organizing, arranging, and hosting virtual performances and social entertainment events; entertainment services, namely, providing a metaverse for people to browse, accumulate, buy, sell, and trade virtual cosmetics, makeup preparations, cosmetic brushes and makeup brushes
IC 042. US 100 101. G & S: Creating an online community for digital assets, non-fungible tokens, and metaverses and online world; hosting an online community website featuring digital assets, non-fungible tokens, and metaverses and online worlds

International Codes:3
U.S. Codes:001,004,006,050,051,052
International Codes:9
U.S. Codes:021,023,026,036,038
International Codes:21
U.S. Codes:002,013,023,029,030,033,040,050
International Codes:35
U.S. Codes:100,101,102
International Codes:41
U.S. Codes:100,101,107
International Codes:42
U.S. Codes:100,101
Type CodeType
GS0411Providing an interactive website for virtual reality game services; entertainment services, namely, providing online, non-downloadable virtual cosmetics, makeup preparations, cosmetic brushes and makeup brushes digital animated and non-animated designs and characters, avatars, digital overlays, and skins for use in virtual environments; virtual reality and interactive game services provided online from a global computer network and through various wireless networks and electronic devices; entertainment services, namely, online video games; entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure, or entertainment purposes; entertainment services, namely, providing an online environment featuring streaming of entertainment content and live streaming of entertainment events; entertainment services in the nature of organizing, arranging, and hosting virtual performances and social entertainment events; entertainment services, namely, providing a metaverse for people to browse, accumulate, buy, sell, and trade virtual cosmetics, makeup preparations, cosmetic brushes and makeup brushes

Trademark Filing History

DescriptionDateProceeding Number
NEW APPLICATION ENTERED IN TRAM2022-02-12

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