Mark For: H-E-B™ trademark registration is intended to cover the categories of platform as a service (PAAS) featuring computer software platform for placing advertisements and tracking advertising performance, for managing, distributing and serving advertising, for analyzing advertising data, for reporting advertising data, and for optimizing advertising performance; Platform as a service (PAAS) featuring computer software platform for managing advertising services and increasing the effectiveness of marketing investments; Providing temporary use of online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; Providing temporary use of online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; Providing temporary use of online non-downloadable software for optimizing website navigation; Providing temporary use of online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links; Providing an interactive website featuring technology for placing advertisements and tracking advertising performance, for managing, distributing and serving advertising, for analyzing advertising data, for reporting advertising data, and for optimizing advertising performance; Data mining; Providing temporary use of online non-downloadable computer software and applications for enabling vendors to promote their products and services on third-party websites; Providing temporary use of on-line non-downloadable cloud computing software and applications for allowing retailers to enable their brand partners to showcase their products to in-market shoppers; Software as a service (SAAS) services featuring software for digital marketing, managing and controlling product display on websites and on-line retail stores, and product merchandising; Data mining services, namely, consumer data hygiene services and data suppression services; Developing customized web pages featuring user-defined information in the field of marketing of goods and services; Software as a services (SAAS) services featuring software for providing access to first, second and third-party consumer marketing data including demographic and predictive data for consumer recognition purposes; Providing a web-based service that features customer-defined generated content and content of others automatically selected and customized based on the known or estimated geographical location of an Internet, mobile telephone or other wired or wireless digital network based customer; Graphic design; Providing temporary use of online non-downloadable software for analyzing and reporting brand penetration data, consumer demographic data, geographic penetration data; Software as a service (SAAS) services featuring software for analyzing brand penetration and market share data, consumer demographics, geographic penetration data, and consumer insights to pinpoint opportunities for product promotion, innovation and improvement; Providing temporary use of online downloadable software for accessing, downloading, viewing and manipulating data in the fields of consumer demographics and preferences, advertising sales effectiveness, and selection of media to optimize sales results; Providing temporary use of online non-downloadable software for use in advertising, business marketing, consumer marketing research, and social media marketing.
Status
2024-01-09 UTC
LIVE APPLICATION Under Examination
The trademark application has been accepted by the Office (has met the minimum filing requirements) and that this application has been assigned to an examiner.
(Computer, scientific & legal) Scientific and technological services and research and design relating thereto: industrial analysis and research services; design and development of computer hardware and software; legal services.
Filed Use
No
Current Use
No
Intent To Use
Yes
Filed ITU
Yes
44D Filed
No
44E Current
No
66A Current
No
Current Basis
No
No Basis
No
Attorney Name
Sherri L. Eastley
Attorney Docket Number
HEBG121US13
Timeline
2022-01-18
Application Filed
2022-01-21
Location: NEW APPLICATION PROCESSING
2022-01-21
Status: Live/Pending
2022-01-21
Transaction Date
2022-11-08
Published
2023-01-03
Location: INTENT TO USE SECTION
2023-12-22
Status: A second request for extension of time to file a Statement of Use has been granted.
SHERRI L. EASTLEY PIRKEY BARBER PLLC 1801 EAST 6TH STREET, SUITE 300 AUSTIN, TX 78702
Good, Services, and Codes
International Codes:
42
U.S. Codes:
100,101
Type Code
Type
GS0421
Platform as a service (PAAS) featuring computer software platform for placing advertisements and tracking advertising performance, for managing, distributing and serving advertising, for analyzing advertising data, for reporting advertising data, and for optimizing advertising performance; Platform as a service (PAAS) featuring computer software platform for managing advertising services and increasing the effectiveness of marketing investments; Providing temporary use of online non-downloadable software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same; Providing temporary use of online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; Providing temporary use of online non-downloadable software for optimizing website navigation; Providing temporary use of online non-downloadable software for managing, collecting, monitoring and analyzing web, blog and other online site traffic, user preferences and links; Providing an interactive website featuring technology for placing advertisements and tracking advertising performance, for managing, distributing and serving advertising, for analyzing advertising data, for reporting advertising data, and for optimizing advertising performance; Data mining; Providing temporary use of online non-downloadable computer software and applications for enabling vendors to promote their products and services on third-party websites; Providing temporary use of on-line non-downloadable cloud computing software and applications for allowing retailers to enable their brand partners to showcase their products to in-market shoppers; Software as a service (SAAS) services featuring software for digital marketing, managing and controlling product display on websites and on-line retail stores, and product merchandising; Data mining services, namely, consumer data hygiene services and data suppression services; Developing customized web pages featuring user-defined information in the field of marketing of goods and services; Software as a services (SAAS) services featuring software for providing access to first, second and third-party consumer marketing data including demographic and predictive data for consumer recognition purposes; Providing a web-based service that features customer-defined generated content and content of others automatically selected and customized based on the known or estimated geographical location of an Internet, mobile telephone or other wired or wireless digital network based customer; Graphic design; Providing temporary use of online non-downloadable software for analyzing and reporting brand penetration data, consumer demographic data, geographic penetration data; Software as a service (SAAS) services featuring software for analyzing brand penetration and market share data, consumer demographics, geographic penetration data, and consumer insights to pinpoint opportunities for product promotion, innovation and improvement; Providing temporary use of online downloadable software for accessing, downloading, viewing and manipulating data in the fields of consumer demographics and preferences, advertising sales effectiveness, and selection of media to optimize sales results; Providing temporary use of online non-downloadable software for use in advertising, business marketing, consumer marketing research, and social media marketing
Trademark Filing History
Description
Date
Proceeding Number
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
2023-12-26
SOU TEAS EXTENSION RECEIVED
2023-12-22
SOU EXTENSION 2 GRANTED
2023-12-22
SOU EXTENSION 2 FILED
2023-12-22
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
2023-06-29
SOU TEAS EXTENSION RECEIVED
2023-06-27
SOU EXTENSION 1 GRANTED
2023-06-27
SOU EXTENSION 1 FILED
2023-06-27
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
2023-01-03
PUBLISHED FOR OPPOSITION
2022-11-08
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
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