H-E-B

H-e-b, Lp

Application Filed: 2022-01-18
Trademark Application Details
Trademark Logo H-E-B

Mark For: H-E-B™ trademark registration is intended to cover the categories of advertising, marketing and promotion services; Advertising planning; Advertising analysis; Preparing and placing advertisements for others; Preparation and realization of media and advertising plans and concepts; Consultancy regarding advertising communication strategies; Promoting the goods and services of others; Promoting and marketing the goods and services of others by distributing coupons; Advertising and marketing consultancy; Market analysis; Analysis of market research data and statistics; Market reports and studies; Provision of marketing reports; Market research and market intelligence services; Providing marketing and advertising analysis services measuring impact of advertising on sales and brand penetration; Advertising and marketing services, namely, providing retail performance analysis; Dissemination of advertising matter; Rental of advertising space; Online advertising network matching services for connecting advertisers to websites; Consumer strategy business consulting in the fields of marketing and sales specializing in the use of analytic models for the understanding and predicting of consumer, business, and retail market trends and actions; Promoting the sale of goods and services of others through electronic couponing, promotions and discounts; Marketing and consulting services in the field of promoting and tracking the goods, services, and brands of others through all public communication means; Consultation services, namely, creative and strategic consultation regarding development and production of marketing campaigns for others; Marketing consulting, namely, tracking and reporting online, digital and omni channel marketing activities of others; Business consulting and information services; Business consultation in the areas of customer engagement, experience, motivation, and loyalty; Promoting the sale of the goods and services of others through customer loyalty and incentive programs for retail customers; Retail and online retail grocery store services; Collection, analysis, and reporting of consumer data from the general population from special groups of consumers for business purposes; Marketing services, namely, the provision of predictive data concerning consumer purchasing behavior, likelihood of consumer response and conversion, consumer brand loyalty, consumer product and brand affinities, and consumer preferences with respect to media and purchasing channels; Statistical evaluations of marketing data and consultation related thereto; Business research and consulting relating to market research, audience research and analysis, consumer purchasing information, consumer behavior and brand identity development; Market segmentation consultation; Demographic consultation and studies; Business advice and commercial information; Marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies; Marketing and branding services, namely, providing brand penetration data and demographic data; Marketing services, namely, providing target demographic segmentation analysis and recommendations; Providing an online database for accessing, downloading, viewing and manipulating data in the fields of consumer demographics and preferences, advertising sales effectiveness, and selection of media to optimize sales results; Media buying advice and consultancy; Media buying and media planning services being planning, purchase and procurement of media advertising for others;. [all]

Status

2024-01-08 UTC
LIVE APPLICATION Under Examination
The trademark application has been accepted by the Office (has met the minimum filing requirements) and that this application has been assigned to an examiner.


Research OneLook Acronym Finder
Serial Number97225374
Mark Literal ElementsH-E-B
Mark Drawing Type4 - STANDARD CHARACTER MARK
Mark TypeSERVICE MARK
RegisterPRINCIPAL
Current LocationINTENT TO USE SECTION 2023-01-03
Basis1(b)
Class StatusACTIVE
Primary US Classes
  • 100: Miscellaneous
  • 101: Advertising and Business
  • 102: Insurance and Financial
Primary International Class
  • 035 - Primary Class
  • (Advertising and business) Advertising; business management; business administration; office functions.
Filed UseNo
Current UseNo
Intent To UseYes
Filed ITUYes
44D FiledNo
44E CurrentNo
66A CurrentNo
Current BasisNo
No BasisNo
Attorney NameSherri L. Eastley
Attorney Docket NumberHEBG121US7

Timeline

2022-01-18Application Filed
2022-01-21Location: NEW APPLICATION PROCESSING
2022-01-21Status: Live/Pending
2022-01-21Transaction Date
2022-11-08Published
2023-01-03Location: INTENT TO USE SECTION
2023-12-22Status: A second request for extension of time to file a Statement of Use has been granted.

Trademark Parties (Applicants & Owners)

Party: H-E-B, LP
Address646 South Flores San Antonio, TEXAS UNITED STATES 78204
Legal Entity TypeLimited Partnership
Legal Entity StateTEXAS

Attorney of Record

SHERRI L. EASTLEY
PIRKEY BARBER PLLC
1801 EAST 6TH STREET, SUITE 300
AUSTIN, TX 78702

Good, Services, and Codes


IC 035. US 100 101 102. G & S: Advertising, marketing and promotion services; Advertising planning; Advertising analysis; Preparing and placing advertisements for others; Preparation and realization of media and advertising plans and concepts; Consultancy regarding advertising communication strategies; Promoting the goods and services of others; Promoting and marketing the goods and services of others by distributing coupons; Advertising and marketing consultancy; Market analysis; Analysis of market research data and statistics; Market reports and studies; Provision of marketing reports; Market research and market intelligence services; Providing marketing and advertising analysis services measuring impact of advertising on sales and brand penetration; Advertising and marketing services, namely, providing retail performance analysis; Dissemination of advertising matter; Rental of advertising space; Online advertising network matching services for connecting advertisers to websites; Consumer strategy business consulting in the fields of marketing and sales specializing in the use of analytic models for the understanding and predicting of consumer, business, and retail market trends and actions; Promoting the sale of goods and services of others through electronic couponing, promotions and discounts; Marketing and consulting services in the field of promoting and tracking the goods, services, and brands of others through all public communication means; Consultation services, namely, creative and strategic consultation regarding development and production of marketing campaigns for others; Marketing consulting, namely, tracking and reporting online, digital and omni channel marketing activities of others; Business consulting and information services; Business consultation in the areas of customer engagement, experience, motivation, and loyalty; Promoting the sale of the goods and services of others through customer loyalty and incentive programs for retail customers; Retail and online retail grocery store services; Collection, analysis, and reporting of consumer data from the general population from special groups of consumers for business purposes; Marketing services, namely, the provision of predictive data concerning consumer purchasing behavior, likelihood of consumer response and conversion, consumer brand loyalty, consumer product and brand affinities, and consumer preferences with respect to media and purchasing channels; Statistical evaluations of marketing data and consultation related thereto; Business research and consulting relating to market research, audience research and analysis, consumer purchasing information, consumer behavior and brand identity development; Market segmentation consultation; Demographic consultation and studies; Business advice and commercial information; Marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies; Marketing and branding services, namely, providing brand penetration data and demographic data; Marketing services, namely, providing target demographic segmentation analysis and recommendations; Providing an online database for accessing, downloading, viewing and manipulating data in the fields of consumer demographics and preferences, advertising sales effectiveness, and selection of media to optimize sales results; Media buying advice and consultancy; Media buying and media planning services being planning, purchase and procurement of media advertising for others; Marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies

International Codes:35
U.S. Codes:100,101,102
Type CodeType
GS0351Advertising, marketing and promotion services; Advertising planning; Advertising analysis; Preparing and placing advertisements for others; Preparation and realization of media and advertising plans and concepts; Consultancy regarding advertising communication strategies; Promoting the goods and services of others; Promoting and marketing the goods and services of others by distributing coupons; Advertising and marketing consultancy; Market analysis; Analysis of market research data and statistics; Market reports and studies; Provision of marketing reports; Market research and market intelligence services; Providing marketing and advertising analysis services measuring impact of advertising on sales and brand penetration; Advertising and marketing services, namely, providing retail performance analysis; Dissemination of advertising matter; Rental of advertising space; Online advertising network matching services for connecting advertisers to websites; Consumer strategy business consulting in the fields of marketing and sales specializing in the use of analytic models for the understanding and predicting of consumer, business, and retail market trends and actions; Promoting the sale of goods and services of others through electronic couponing, promotions and discounts; Marketing and consulting services in the field of promoting and tracking the goods, services, and brands of others through all public communication means; Consultation services, namely, creative and strategic consultation regarding development and production of marketing campaigns for others; Marketing consulting, namely, tracking and reporting online, digital and omni channel marketing activities of others; Business consulting and information services; Business consultation in the areas of customer engagement, experience, motivation, and loyalty; Promoting the sale of the goods and services of others through customer loyalty and incentive programs for retail customers; Retail and online retail grocery store services; Collection, analysis, and reporting of consumer data from the general population from special groups of consumers for business purposes; Marketing services, namely, the provision of predictive data concerning consumer purchasing behavior, likelihood of consumer response and conversion, consumer brand loyalty, consumer product and brand affinities, and consumer preferences with respect to media and purchasing channels; Statistical evaluations of marketing data and consultation related thereto; Business research and consulting relating to market research, audience research and analysis, consumer purchasing information, consumer behavior and brand identity development; Market segmentation consultation; Demographic consultation and studies; Business advice and commercial information; Marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies; Marketing and branding services, namely, providing brand penetration data and demographic data; Marketing services, namely, providing target demographic segmentation analysis and recommendations; Providing an online database for accessing, downloading, viewing and manipulating data in the fields of consumer demographics and preferences, advertising sales effectiveness, and selection of media to optimize sales results; Media buying advice and consultancy; Media buying and media planning services being planning, purchase and procurement of media advertising for others; Marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies

Trademark Filing History

DescriptionDateProceeding Number
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED2023-12-26
SOU TEAS EXTENSION RECEIVED2023-12-22
SOU EXTENSION 2 GRANTED2023-12-22
SOU EXTENSION 2 FILED2023-12-22
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED2023-07-04
SOU TEAS EXTENSION RECEIVED2023-06-30
SOU EXTENSION 1 GRANTED2023-06-30
SOU EXTENSION 1 FILED2023-06-30
NOA E-MAILED - SOU REQUIRED FROM APPLICANT2023-01-03
PUBLISHED FOR OPPOSITION2022-11-08
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED2022-11-08
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED2022-10-19
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED2022-10-01
EXAMINERS AMENDMENT E-MAILED2022-10-01
EXAMINERS AMENDMENT -WRITTEN2022-10-01
EXAMINER'S AMENDMENT ENTERED2022-10-01
APPROVED FOR PUB - PRINCIPAL REGISTER2022-10-01
ASSIGNED TO EXAMINER2022-09-29
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED2022-01-24
NEW APPLICATION ENTERED IN TRAM2022-01-21
NEW APPLICATION ENTERED2022-01-21

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