Application

PTO- 1478

Approved for use through 08/31/2021. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

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PTO- 1478

Approved for use through 08/31/2021. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

Serial Number: 90880280

Filing Date: 08/12/2021

To the Commissioner for Trademarks:

MARK: DIRECT SUPPLY (stylized and/or with design, see mark)
The literal element of the mark consists of DIRECT SUPPLY. The color(s) Blue is/are claimed as a feature of the mark. The mark consists of the words "DIRECT" and "SUPPLY" in blue with a series of blue parallel horizonal lines passing through the word "DIRECT".
The applicant, Direct Supply, Inc., a corporation of Wisconsin, having an address of
      6767 North Industrial Road
      Milwaukee, Wisconsin 53233
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 010:  Pulse oximeters, IV poles, body positioners in the nature of foam cushions and wedges used to elevate, stabilize, support and cushion users for medical use

In International Class 010, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 01/01/2006, and first used in commerce at least as early as 01/01/2006, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) a page from Applicant's Catalog, from which orders can be placed, showing use of the mark and a page from Applicant's website, from which orders can be placed, showing use of the mark.
JPG file(s):
Specimen File1
Original PDF file:
SPE0-121814090-2021081215 1010844417_._Class_10-IV_ Stand_Specimen.pdf
Converted PDF file(s) (1 page)
Specimen File1
Webpage URL: http://store.directsupply.com/Product/direct-supply-economy-fingertip-pulse-oximeter-20532607?quantity=1&#searchTerm=economy%20fingertip%20pulse%20oximeter
Webpage Date of Access: 07/28/2021

International Class 011:  Electric lighting fixtures, electric plate heaters, lamps

In International Class 011, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 01/01/2010, and first used in commerce at least as early as 01/01/2010, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) a page from Applicant's Catalog, from which orders can be placed, showing use of the mark.

Original PDF file:
SPE0-121814090-2021081215 1010844417_._Class_11-Pla te_heaters_Specimen.pdf
Converted PDF file(s) (1 page)
Specimen File1
Webpage URL: None Provided
Webpage Date of Access: None Provided

International Class 012:  Food service carts

In International Class 012, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 01/01/2010, and first used in commerce at least as early as 01/01/2010, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) pages from Applicant's Catalog, from which orders can be placed, showing use of the mark.

Original PDF file:
SPE0-121814090-2021081215 1010844417_._Class_12-Foo d_service_carts_Specimen_ 1.pdf
Converted PDF file(s) (1 page)
Specimen File1
Original PDF file:
SPE0-121814090-2021081215 1010844417_._Class_12-Foo d_service_carts_Specimen_ 2.pdf
Converted PDF file(s) (1 page)
Specimen File1
Webpage URL: None Provided
Webpage Date of Access: None Provided

International Class 024:  Bed and bed sheets

In International Class 024, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 05/01/2009, and first used in commerce at least as early as 05/01/2009, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) pages from Applicant's Catalog, from which orders can be placed, showing use of the mark.

Original PDF file:
SPE0-121814090-2021081215 1010844417_._Class_24-Bed _sheets_Specimen.pdf
Converted PDF file(s) (1 page)
Specimen File1
Webpage URL: None Provided
Webpage Date of Access: None Provided

International Class 035:  Data processing; providing reports of electronic transactions for others; providing business intelligence services; invoice auditing services; spend management and cost management of facility operations for others; computerized database management for others, namely, compiling, managing, and administering data storage systems relating to equipment tracking, management, maintenance, life-safety code compliance and reporting, via a global computer network; business consultation and management consultation in the field of loss prevention management; mail order catalog and on-line retail store services featuring furniture, food service equipment, HVAC, floor care, and housekeeping equipment, plumbing, laundry and durable equipment, long-term health care and medical furniture and equipment, patient monitoring and physical therapy equipment and accessories, audio-visual and recreational equipment, educational training materials, and all related accessories

In International Class 035, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 01/01/2007, and first used in commerce at least as early as 01/01/2007, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) a photograph of Applicant's Catalog cover, and screenshots from Applicant's website showing use of the mark.
JPG file(s):
Specimen File1
Specimen File2
Original PDF file:
SPE0-121814090-2021081215 1010844417_._Class_35_Cat alog_Cover_Specimen.pdf
Converted PDF file(s) (1 page)
Specimen File1
Webpage URL: http://www.directsupply.com/solutions/building-management/?utm_source=google&utm_medium=cpc&utm_campaign=Google%20Ads%20TELS%20Sitelink&utm_source=google&utm_medium=cpc&utm_content=63251732111&utm_term=direct%20supply&gclid=EAIaIQobChMIot-Y37qG8gIVaGxvBB3QAg4DEAAYASACEgI79vD_BwE
Webpage Date of Access: 07/28/2021
Webpage URL: http://store.directsupply.com/; http://www.directsupply.com/solutions/building-management/?utm_soure=google&utm_medium=cpc&utk=direct%20supply&vt-mt=p&gclid=Cj0KCQiAnKeCBhDPARIsAFDTLTIEsW
Webpage Date of Access: 07/23/2021

International Class 039:  Electronic storage of purchase orders and invoices for others

In International Class 039, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 01/01/2010, and first used in commerce at least as early as 01/01/2010, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) Brochures showing use of the mark.

Original PDF file:
SPE0-121814090-2021081215 1010844417_._Class_39_Spe cimen.pdf
Converted PDF file(s) (1 page)
Specimen File1
Original PDF file:
SPE0-121814090-2021081215 1010844417_._Class_39_2_.pdf
Converted PDF file(s) (1 page)
Specimen File1
Webpage URL: None Provided
Webpage Date of Access: None Provided

International Class 042:  Temporary use of online non-downloadable software applications that perform various discrete functions, specifically, providing customers access to merchandise and services information of third-party vendors, providing third-party vendors and customers access to transaction history to generate reports for analysis of purchasing and sales, and allowing online commercial transactions; temporary use of online non-downloadable software applications that perform various discrete functions, specifically, providing customers access to pharmaceutical merchandise information of third-party vendors, providing third-party pharmacy vendors and customers access to transaction history to generate reports for analysis of purchasing and sales, allowing online commercial transactions, facilitating data transmissions between third-party vendors and customers, and providing verification of pricing and billing data

In International Class 042, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 01/01/2010, and first used in commerce at least as early as 01/01/2010, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) a Brochure showing use of the mark.

Original PDF file:
SPE0-121814090-2021081215 1010844417_._Class_42_Spe cimen.pdf
Converted PDF file(s) (1 page)
Specimen File1
Webpage URL: None Provided
Webpage Date of Access: None Provided


Claim of Active Prior Registration(s)
The applicant claims ownership of active prior U.S. Registration Number(s) 4024090 and 4024088.


The owner's/holder's proposed attorney information: Adam L. Brookman. Other appointed attorneys are All of the attorneys associated with Boyle Fredrickson, S.C.. Adam L. Brookman of Boyle Fredrickson, S.C., is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      840 North Plankinton Avenue
      Milwaukee, Wisconsin 53203
      United States
      414-225-9755(phone)
      414-225-9753(fax)
      docketing@boylefred.com
The docket/reference number is 1742.095.
Adam L. Brookman submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Adam L. Brookman

PRIMARY EMAIL FOR CORRESPONDENCE: docketing@boylefred.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): dawn@boylefred.com; alb@boylefred.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $2450 has been submitted with the application, representing payment for 7 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Adam L. Brookman/   Date: 08/12/2021
Signatory's Name: Adam L. Brookman
Signatory's Position: Attorney of Record, WI Bar Member
Signatory's Phone Number: 414-225-9755
Signature method: Signed directly within the form
Payment Sale Number: 90880280
Payment Accounting Date: 08/12/2021

Serial Number: 90880280
Internet Transmission Date: Thu Aug 12 18:35:28 ET 2021
TEAS Stamp: USPTO/BAS-XX.XXX.XX.XX-20210812183528604
411-90880280-781b64bce945f819f6ac5616d2b
148d5ea71c790ff31e895afc375f8939491aa6-C
C-35272512-20210812183350128827