CESAR

Mars, Incorporated

Application Filed: 2020-12-02

Trademark Application Details

The mark consists of he color(s) black, white, and gold is/are claimed as a feature of the mark. The mark consists of the wording "CESAR" in white lettering which appears inside a black oval. The oval is bordered by two gold arching bands. A thin black band consisting of the edge of the black oval, encircles the gold bands. The colors gray and white represent shading on the black oval design and gold perimeter, respectively, and are not part of the mark.

Mark For: CESAR™ trademark registration is intended to cover the category of downloadable music files.

Status

2020-12-05 UTC

LIVE APPLICATION Awaiting Examination

The trademark application has been accepted by the Office (has met the minimum filing requirements) and has not yet been assigned to an examiner.

Research	OneLook Acronym Finder
Serial Number	90353523
Mark Literal Elements	CESAR
Mark Drawing Type	-
Mark Type	Trademark
Standard Character Claim	No
Current Location	NEW APPLICATION PROCESSING 2020-12-05
Basis	1(b)
Class Status	ACTIVE
Primary US Classes	021: Electrical Apparatus, Machines and Supplies 023: Cutlery, Machinery, Tools and Parts Thereof 026: Measuring and Scientific Appliances 036: Musical Instruments and Supplies 038: Prints and Publications
Primary International Class	009 - Primary Class (Electrical and scientific apparatus) Scientific, nautical, surveying, electric, photographic, cinematographic, optical, weighing, measuring, signaling, checking (supervision), lifesaving and teaching apparatus and instruments; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus.
Filed Use	No
Current Use	No
Intent To Use	Yes
Filed ITU	Yes
44D Filed	No
44E Current	No
66A Current	No
Current Basis	No
No Basis	No
Attorney Name	Robert Doerfler

Timeline

2020-12-02	Application Filed
2020-12-05	Location: NEW APPLICATION PROCESSING
2020-12-05	Status: Live/Pending
2020-12-05	Status: New application will be assigned to an examining attorney approximately 3 months after filing date.
2020-12-05	Transaction Date

Trademark Parties (Applicants & Owners)

Party:	Mars, Incorporated
Address	6885 Elm Street Mclean, VIRGINIA UNITED STATES 221013883
Legal Entity Type	Corporation
Legal Entity State	DELAWARE

Documents

Drawing	JPEG	2020-12-02
TEAS Plus New Application	MULTI	2020-12-02

Design Search Codes

260321	Ovals that are completely or partially shaded
261709	Bands, curved; Bars, curved; Curved line(s), band(s) or bar(s); Lines, curved

Attorney of Record

ROBERT DOERFLER
MARS, INCORPORATED
930 WEST EVERGREEN AVENUE
MARS GOOSE ISLAND
CHICAGO, IL 60641

Good, Services, and Codes

International Codes:	9
U.S. Codes:	021,023,026,036,038
International Codes:	16
U.S. Codes:	002,005,022,023,029,037,038,050
International Codes:	18
U.S. Codes:	001,002,003,022,041
International Codes:	20
U.S. Codes:	002,013,022,025,032,050
International Codes:	21
U.S. Codes:	002,013,023,029,030,033,040,050
International Codes:	25
U.S. Codes:	022,039
International Codes:	28
U.S. Codes:	022,023,038,050

Type Code	Type
CC0000	The color(s) black, gold and white is/are claimed as a feature of the mark.

Trademark Filing History

Description	Date	Proceeding Number
NEW APPLICATION ENTERED IN TRAM	2020-12-05

Similar Marks

Mark Image Registration \| Serial	Company Trademark Application Date
CESAR 90353523 not registered Live/Pending	Mars, Incorporated 2020-12-02
CESAR 87532882 not registered Live/Pending	HDH TEXTILES AND MANUFACTURERS (PTY) LTD 2017-07-18
CESAR 86044950 not registered Dead/Abandoned	Hunter Foundry Machinery Corporation 2013-08-22
CESAR 85000432 not registered Dead/Abandoned	Mars, Incorporated 2010-03-29
CESAR 85000422 not registered Dead/Abandoned	Mars, Incorporated 2010-03-29
CESAR 85000410 not registered Dead/Abandoned	Mars, Incorporated 2010-03-29
CESAR 79389477 not registered Live/Pending	THORN LIGHTING LIMITED 2023-11-10
CESAR 79035826 3389221 Live/Registered	CESAR ARREDAMENTI S.P.A. 2007-01-19
CESAR 78922121 not registered Dead/Abandoned	Cesar, LLC 2006-07-03
CESAR 78534853 not registered Dead/Abandoned	CÃSAR, LLC 2004-12-17
CESAR 78523085 not registered Dead/Abandoned	Cedar Knoll Vineyards, Inc. 2004-11-26
CESAR 77356696 4109024 Live/Registered	Mars, Incorporated 2007-12-20
CESAR 76311429 2800902 Live/Registered	Advanced Energy Industries, Inc 2001-09-10
CESAR 75283435 not registered Dead/Abandoned	Conard-Pyle Company, The 1997-04-29
CESAR 74631212 2051835 Live/Registered	DISGUISE, INC. 1995-02-07
CESAR 74285072 not registered Dead/Abandoned	Roussel-Uclaf 1992-06-15
CESAR 74255642 1731708 Dead/Cancelled	INTERA INCORPORATED 1992-03-16
CESAR 73549525 1397351 Dead/Cancelled	ROUSSEL UCLAF 1985-07-22
CESAR 73482892 1512756 Dead/Cancelled	VITREMERE LIMITED 1984-05-31
CESAR 73480871 1401859 Dead/Cancelled	VITREMERE LIMITED 1984-05-18
CESAR 73472234 1343090 Live/Registered	Kal Kan Foods, Inc. 1984-03-26

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