Trademark/Service Mark Application, Principal Register
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
TEAS Plus Application
Serial Number:90353523
Filing Date:12/02/2020
NOTE: Data fields with the * are mandatory under TEAS Plus. The wording "(if applicable)" appears where the field is only mandatory under the facts of the particular
application.
The color(s) black, gold and white is/are claimed as a feature of the mark.
*DESCRIPTION OF THE MARK
(and Color Location, if applicable)
The mark consists of he color(s) black, white, and gold is/are claimed as a feature of the mark. The mark consists of the wording "CESAR" in white
lettering which appears inside a black oval. The oval is bordered by two gold arching bands. A thin black band consisting of the edge of the black oval, encircles the gold bands. The colors gray and
white represent shading on the black oval design and gold perimeter, respectively, and are not part of the mark.
PIXEL COUNT ACCEPTABLE
NO
PIXEL COUNT
1881 x 823
REGISTER
Principal
APPLICANT INFORMATION
*OWNER OF MARK
Mars, Incorporated
*MAILING ADDRESS
6885 Elm Street
*CITY
Mclean
*STATE
(Required for U.S. applicants)
Virginia
*COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
United States
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
22101-3883
*EMAIL ADDRESS
XXXX
LEGAL ENTITY INFORMATION
*TYPE
CORPORATION
* STATE/COUNTRY/REGION/JURISDICTION/U.S. TERRITORY OF INCORPORATION
Animal leashes; Backpacks; Collars for pets; Fanny packs; Garments for pets; Neckwear for dogs; Tote bags
*FILING BASIS
SECTION 1(b)
*INTERNATIONAL CLASS
020
*IDENTIFICATION
Dispensers for dog waste bags, fixed, not of metal
*FILING BASIS
SECTION 1(b)
*INTERNATIONAL CLASS
021
*IDENTIFICATION
Drinking vessels; Pet bowls; Pet feeding and drinking bowls; Place mats, not of paper or textile; Tumblers for use as drinking glasses; Water
bottles sold empty
*FILING BASIS
SECTION 1(b)
*INTERNATIONAL CLASS
025
*IDENTIFICATION
Neckwear
*FILING BASIS
SECTION 1(b)
*INTERNATIONAL CLASS
028
*IDENTIFICATION
Pet toys; Christmas tree ornaments and decorations
*FILING BASIS
SECTION 1(b)
ADDITIONAL STATEMENTS SECTION
*TRANSLATION
(if applicable)
*TRANSLITERATION
(if applicable)
*CLAIMED PRIOR REGISTRATION
(if applicable)
*CONSENT (NAME/LIKENESS)
(if applicable)
*CONCURRENT USE CLAIM
(if applicable)
ATTORNEY INFORMATION
NAME
Robert Doerfler
ATTORNEY BAR MEMBERSHIP NUMBER
XXX
YEAR OF ADMISSION
XXXX
U.S. STATE/ COMMONWEALTH/ TERRITORY
XX
FIRM NAME
Mars, Incorporated
INTERNAL ADDRESS
Mars Goose Island
STREET
930 West Evergreen Avenue
CITY
Chicago
STATE
Illinois
COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
United States
ZIP/POSTAL CODE
60641
FAX
(877) 421-5097
EMAIL ADDRESS
mars.us.mp@effem.com
OTHER APPOINTED ATTORNEY
Sophie B. Anger, Andrew Tsai, Pamela Mallari, Lynn Hsu
CORRESPONDENCE INFORMATION
NAME
Robert Doerfler
PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE
mars.us.mp@effem.com
SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES)
NOT PROVIDED
FEE INFORMATION
APPLICATION FILING OPTION
TEAS Plus
NUMBER OF CLASSES
7
APPLICATION FOR REGISTRATION PER CLASS
225
*TOTAL FEES DUE
1575
*TOTAL FEES PAID
1575
SIGNATURE INFORMATION
* SIGNATURE
/Jacquelyn Hiemer/
* SIGNATORY'S NAME
Jacquelyn Hiemer
* SIGNATORY'S POSITION
Associate Brand Manager
* DATE SIGNED
12/01/2020
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
TEAS Plus Application
Serial Number:90353523
Filing Date:12/02/2020
To the Commissioner for Trademarks:
MARK: CESAR (stylized and/or with design, see mark)
The literal element of the mark consists of CESAR. The color(s) black, gold and white is/are claimed as a feature of the mark. The mark consists of he color(s) black, white, and gold is/are claimed
as a feature of the mark. The mark consists of the wording "CESAR" in white lettering which appears inside a black oval. The oval is bordered by two gold arching bands. A thin black band consisting
of the edge of the black oval, encircles the gold bands. The colors gray and white represent shading on the black oval design and gold perimeter, respectively, and are not part of the mark.
The applicant, Mars, Incorporated, a corporation of Delaware, having an address of
6885 Elm Street
Mclean, Virginia 22101-3883
United States
XXXX
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C.
Section 1051 et seq.), as amended, for the following:
For specific filing basis information for each item, you must view the display within the Input Table.
International Class 009: Downloadable music files
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services. (15 U.S.C. Section 1051(b)).
For specific filing basis information for each item, you must view the display within the Input Table.
International Class 016: Cards, namely, blank cards, holiday cards and recipe cards; Stationery; Wrapping paper; Advent calendars; Occasion cards
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services. (15 U.S.C. Section 1051(b)).
For specific filing basis information for each item, you must view the display within the Input Table.
International Class 018: Animal leashes; Backpacks; Collars for pets; Fanny packs; Garments for pets; Neckwear for dogs; Tote bags
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services. (15 U.S.C. Section 1051(b)).
For specific filing basis information for each item, you must view the display within the Input Table.
International Class 020: Dispensers for dog waste bags, fixed, not of metal
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services. (15 U.S.C. Section 1051(b)).
For specific filing basis information for each item, you must view the display within the Input Table.
International Class 021: Drinking vessels; Pet bowls; Pet feeding and drinking bowls; Place mats, not of paper or textile; Tumblers for use as drinking glasses; Water bottles sold empty
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services. (15 U.S.C. Section 1051(b)).
For specific filing basis information for each item, you must view the display within the Input Table.
International Class 025: Neckwear
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services. (15 U.S.C. Section 1051(b)).
For specific filing basis information for each item, you must view the display within the Input Table.
International Class 028: Pet toys; Christmas tree ornaments and decorations
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services. (15 U.S.C. Section 1051(b)).
The owner's/holder's proposed attorney information: Robert Doerfler. Other appointed attorneys are Sophie B. Anger, Andrew Tsai, Pamela Mallari, Lynn Hsu. Robert Doerfler of Mars, Incorporated,
is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
Mars Goose Island
930 West Evergreen Avenue
Chicago, Illinois 60641
United States
(877) 421-5097(fax)
mars.us.mp@effem.com
Robert Doerfler submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S.
Commonwealth or territory.
The applicant's current Correspondence Information:
Robert Doerfler
PRIMARY EMAIL FOR CORRESPONDENCE: mars.us.mp@effem.com
SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): NOT PROVIDED
Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed,
and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).
A fee payment in the amount of $1575 has been submitted with the application, representing payment for 7 class(es).
Serial Number: 90353523
Internet Transmission Date: Wed Dec 02 08:17:50 ET 2020
TEAS Stamp: USPTO/FTK-XXX.XXX.XX.XXX-202012020817509
64914-90353523-7508eb940ac49294b606b96fb
85514cc472808d6a68d6af327c707bdfa88ddfa5
97-DA-17500270-20201125085907968526