TEAS Plus New Application

CESAR

Mars, Incorporated

Trademark/Service Mark Application, Principal Register

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

TEAS Plus Application

Serial Number: 90353523
Filing Date: 12/02/2020

NOTE: Data fields with the * are mandatory under TEAS Plus. The wording "(if applicable)" appears where the field is only mandatory under the facts of the particular application.


The table below presents the data as entered.

Input Field
Entered
TEAS Plus YES
MARK INFORMATION
*MARK \\TICRS\EXPORT18\IMAGEOUT 18\903\535\90353523\xml1 \ FTK0002.JPG
*SPECIAL FORM YES
USPTO-GENERATED IMAGE NO
LITERAL ELEMENT CESAR
*COLOR MARK YES
*COLOR(S) CLAIMED
(If applicable)
The color(s) black, gold and white is/are claimed as a feature of the mark.
*DESCRIPTION OF THE MARK
(and Color Location, if applicable)
The mark consists of he color(s) black, white, and gold is/are claimed as a feature of the mark. The mark consists of the wording "CESAR" in white lettering which appears inside a black oval. The oval is bordered by two gold arching bands. A thin black band consisting of the edge of the black oval, encircles the gold bands. The colors gray and white represent shading on the black oval design and gold perimeter, respectively, and are not part of the mark.
PIXEL COUNT ACCEPTABLE NO
PIXEL COUNT 1881 x 823
REGISTER Principal
APPLICANT INFORMATION
*OWNER OF MARK Mars, Incorporated
*MAILING ADDRESS 6885 Elm Street
*CITY Mclean
*STATE
(Required for U.S. applicants)
Virginia
*COUNTRY/REGION/JURISDICTION/U.S. TERRITORY United States
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
22101-3883
*EMAIL ADDRESS XXXX
LEGAL ENTITY INFORMATION
*TYPE CORPORATION
* STATE/COUNTRY/REGION/JURISDICTION/U.S. TERRITORY OF INCORPORATION Delaware
GOODS AND/OR SERVICES AND BASIS INFORMATION
*INTERNATIONAL CLASS 009 
*IDENTIFICATION Downloadable music files
*FILING BASIS SECTION 1(b)
*INTERNATIONAL CLASS 016 
*IDENTIFICATION Cards, namely, blank cards, holiday cards and recipe cards; Stationery; Wrapping paper; Advent calendars; Occasion cards
*FILING BASIS SECTION 1(b)
*INTERNATIONAL CLASS 018 
*IDENTIFICATION Animal leashes; Backpacks; Collars for pets; Fanny packs; Garments for pets; Neckwear for dogs; Tote bags
*FILING BASIS SECTION 1(b)
*INTERNATIONAL CLASS 020 
*IDENTIFICATION Dispensers for dog waste bags, fixed, not of metal
*FILING BASIS SECTION 1(b)
*INTERNATIONAL CLASS 021 
*IDENTIFICATION Drinking vessels; Pet bowls; Pet feeding and drinking bowls; Place mats, not of paper or textile; Tumblers for use as drinking glasses; Water bottles sold empty
*FILING BASIS SECTION 1(b)
*INTERNATIONAL CLASS 025 
*IDENTIFICATION Neckwear
*FILING BASIS SECTION 1(b)
*INTERNATIONAL CLASS 028 
*IDENTIFICATION Pet toys; Christmas tree ornaments and decorations
*FILING BASIS SECTION 1(b)
ADDITIONAL STATEMENTS SECTION
*TRANSLATION
(if applicable)
 
*TRANSLITERATION
(if applicable)
 
*CLAIMED PRIOR REGISTRATION
(if applicable)
 
*CONSENT (NAME/LIKENESS)
(if applicable)
*CONCURRENT USE CLAIM
(if applicable)
 
ATTORNEY INFORMATION
NAME Robert Doerfler
ATTORNEY BAR MEMBERSHIP NUMBER XXX
YEAR OF ADMISSION XXXX
U.S. STATE/ COMMONWEALTH/ TERRITORY XX
FIRM NAME Mars, Incorporated
INTERNAL ADDRESS Mars Goose Island
STREET 930 West Evergreen Avenue
CITY Chicago
STATE Illinois
COUNTRY/REGION/JURISDICTION/U.S. TERRITORY United States
ZIP/POSTAL CODE 60641
FAX (877) 421-5097
EMAIL ADDRESS mars.us.mp@effem.com
OTHER APPOINTED ATTORNEY Sophie B. Anger, Andrew Tsai, Pamela Mallari, Lynn Hsu
CORRESPONDENCE INFORMATION
NAME Robert Doerfler
PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE mars.us.mp@effem.com
SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES) NOT PROVIDED
FEE INFORMATION
APPLICATION FILING OPTION TEAS Plus
NUMBER OF CLASSES 7
APPLICATION FOR REGISTRATION PER CLASS 225
*TOTAL FEES DUE 1575
*TOTAL FEES PAID 1575
SIGNATURE INFORMATION
* SIGNATURE /Jacquelyn Hiemer/
* SIGNATORY'S NAME Jacquelyn Hiemer
* SIGNATORY'S POSITION Associate Brand Manager
* DATE SIGNED 12/01/2020



Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)


Trademark/Service Mark Application, Principal Register

TEAS Plus Application

Serial Number: 90353523
Filing Date: 12/02/2020

To the Commissioner for Trademarks:

MARK: CESAR (stylized and/or with design, see mark)
The literal element of the mark consists of CESAR. The color(s) black, gold and white is/are claimed as a feature of the mark. The mark consists of he color(s) black, white, and gold is/are claimed as a feature of the mark. The mark consists of the wording "CESAR" in white lettering which appears inside a black oval. The oval is bordered by two gold arching bands. A thin black band consisting of the edge of the black oval, encircles the gold bands. The colors gray and white represent shading on the black oval design and gold perimeter, respectively, and are not part of the mark.
The applicant, Mars, Incorporated, a corporation of Delaware, having an address of
      6885 Elm Street
      Mclean, Virginia 22101-3883
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

For specific filing basis information for each item, you must view the display within the Input Table.
International Class 009:  Downloadable music files
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services. (15 U.S.C. Section 1051(b)).

For specific filing basis information for each item, you must view the display within the Input Table.
International Class 016:  Cards, namely, blank cards, holiday cards and recipe cards; Stationery; Wrapping paper; Advent calendars; Occasion cards
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services. (15 U.S.C. Section 1051(b)).

For specific filing basis information for each item, you must view the display within the Input Table.
International Class 018:  Animal leashes; Backpacks; Collars for pets; Fanny packs; Garments for pets; Neckwear for dogs; Tote bags
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services. (15 U.S.C. Section 1051(b)).

For specific filing basis information for each item, you must view the display within the Input Table.
International Class 020:  Dispensers for dog waste bags, fixed, not of metal
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services. (15 U.S.C. Section 1051(b)).

For specific filing basis information for each item, you must view the display within the Input Table.
International Class 021:  Drinking vessels; Pet bowls; Pet feeding and drinking bowls; Place mats, not of paper or textile; Tumblers for use as drinking glasses; Water bottles sold empty
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services. (15 U.S.C. Section 1051(b)).

For specific filing basis information for each item, you must view the display within the Input Table.
International Class 025:  Neckwear
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services. (15 U.S.C. Section 1051(b)).

For specific filing basis information for each item, you must view the display within the Input Table.
International Class 028:  Pet toys; Christmas tree ornaments and decorations
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services. (15 U.S.C. Section 1051(b)).




The owner's/holder's proposed attorney information: Robert Doerfler. Other appointed attorneys are Sophie B. Anger, Andrew Tsai, Pamela Mallari, Lynn Hsu. Robert Doerfler of Mars, Incorporated, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      Mars Goose Island
      930 West Evergreen Avenue
      Chicago, Illinois 60641
      United States
      (877) 421-5097(fax)
      mars.us.mp@effem.com

Robert Doerfler submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:
      Robert Doerfler
       PRIMARY EMAIL FOR CORRESPONDENCE: mars.us.mp@effem.com
       SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): NOT PROVIDED


Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).
A fee payment in the amount of $1575 has been submitted with the application, representing payment for 7 class(es).

Declaration

Declaration Signature

Signature: /Jacquelyn Hiemer/   Date: 12/01/2020
Signatory's Name: Jacquelyn Hiemer
Signatory's Position: Associate Brand Manager
Payment Sale Number: 90353523
Payment Accounting Date: 12/02/2020

Serial Number: 90353523
Internet Transmission Date: Wed Dec 02 08:17:50 ET 2020
TEAS Stamp: USPTO/FTK-XXX.XXX.XX.XXX-202012020817509
64914-90353523-7508eb940ac49294b606b96fb
85514cc472808d6a68d6af327c707bdfa88ddfa5
97-DA-17500270-20201125085907968526

TEAS Plus New Application [image/jpeg]


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