WHAT YOU EAT MATTERS

Amazon Technologies, Inc.

Application Filed: 2020-05-26

Trademark Application Details

Mark For: WHAT YOU EAT MATTERS™ trademark registration is intended to cover the categories of retail grocery stores; supermarkets; retail delicatessen services; retail bakery shops; On-line retail gift shops; retail store services featuring a wide variety of consumer goods of others; retail and on-line grocery store services featuring home delivery service; Computerized on-line ordering featuring general consumer merchandise; On-line retail store services featuring a wide variety of consumer goods of others; on-line grocery store services featuring home delivery service; Providing consumer information on-line relating to money saving tips, food, beverages, recipes, and shopping; promoting the goods and services of others; endorsement services, namely, promoting the goods and services of others; promoting public awareness of healthy lifestyle choices and practices; promoting public awareness in the fields of nutrition and proper diet.

Status

2020-05-29 UTC

LIVE APPLICATION Awaiting Examination

The trademark application has been accepted by the Office (has met the minimum filing requirements) and has not yet been assigned to an examiner.

Research	OneLook Acronym Finder
Serial Number	88933274
Mark Literal Elements	WHAT YOU EAT MATTERS
Mark Drawing Type	4 - STANDARD CHARACTER MARK
Mark Type	Service Mark
Current Location	NEW APPLICATION PROCESSING 2020-05-29
Basis	1(b)
Class Status	ACTIVE
Primary US Classes	100: Miscellaneous 101: Advertising and Business 102: Insurance and Financial
Primary International Class	035 - Primary Class (Advertising and business) Advertising; business management; business administration; office functions.
Filed Use	No
Current Use	No
Intent To Use	Yes
Filed ITU	Yes
44D Filed	No
44E Current	No
66A Current	No
Current Basis	No
No Basis	No
Attorney Name	Christopher L. Graff
Attorney Docket Number	WFMJ199US2

Timeline

2020-05-26	Application Filed
2020-05-29	Location: NEW APPLICATION PROCESSING
2020-05-29	Status: Live/Pending
2020-05-29	Status: New application will be assigned to an examining attorney approximately 3 months after filing date.
2020-05-29	Transaction Date

Trademark Parties (Applicants & Owners)

Party:	Amazon Technologies, Inc.
Address	410 Terry Avenue North Seattle, WASHINGTON UNITED STATES 98109
Legal Entity Type	Corporation
Legal Entity State	NEVADA

Documents

Application	MULTI	2020-05-26
Drawing	IMAGE/JPEG	2020-05-26

Attorney of Record

CHRISTOPHER L. GRAFF
PIRKEY BARBER PLLC
1801 EAST 6TH STREET, SUITE 300
AUSTIN, TX 78702

Good, Services, and Codes

International Codes:	35
U.S. Codes:	100,101,102

Type Code	Type
GS0351	Retail grocery stores; supermarkets; retail delicatessen services; retail bakery shops; On-line retail gift shops; retail store services featuring a wide variety of consumer goods of others; retail and on-line grocery store services featuring home delivery service; Computerized on-line ordering featuring general consumer merchandise; On-line retail store services featuring a wide variety of consumer goods of others; on-line grocery store services featuring home delivery service; Providing consumer information on-line relating to money saving tips, food, beverages, recipes, and shopping; promoting the goods and services of others; endorsement services, namely, promoting the goods and services of others; promoting public awareness of healthy lifestyle choices and practices; promoting public awareness in the fields of nutrition and proper diet

Type Code

Type

GS0351

Retail grocery stores; supermarkets; retail delicatessen services; retail bakery shops; On-line retail gift shops; retail store services featuring a wide variety of consumer goods of others; retail and on-line grocery store services featuring home delivery service; Computerized on-line ordering featuring general consumer merchandise; On-line retail store services featuring a wide variety of consumer goods of others; on-line grocery store services featuring home delivery service; Providing consumer information on-line relating to money saving tips, food, beverages, recipes, and shopping; promoting the goods and services of others; endorsement services, namely, promoting the goods and services of others; promoting public awareness of healthy lifestyle choices and practices; promoting public awareness in the fields of nutrition and proper diet

Trademark Filing History

Description	Date	Proceeding Number
NEW APPLICATION ENTERED IN TRAM	2020-05-29

Similar Marks

Mark Image Registration \| Serial	Company Trademark Application Date
WHAT YOU EAT MATTERS 88933274 not registered Live/Pending	Amazon Technologies, Inc. 2020-05-26
WHAT YOU EAT MATTERS 87276210 not registered Live/Pending	Whole Foods Market IP, L.P. 2016-12-21
WHAT YOU EAT MATTERS 87276185 5521345 Live/Registered	AMAZON TECHNOLOGIES, INC. 2016-12-21

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