Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 88933274

Filing Date: 05/26/020

To the Commissioner for Trademarks:

MARK: WHAT YOU EAT MATTERS (Standard Characters, see mark)
The literal element of the mark consists of WHAT YOU EAT MATTERS. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Amazon Technologies, Inc., a corporation of Nevada, having an address of
      410 Terry Avenue North
      Seattle, Washington 98109
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 035:  Retail grocery stores; supermarkets; retail delicatessen services; retail bakery shops; On-line retail gift shops; retail store services featuring a wide variety of consumer goods of others; retail and on-line grocery store services featuring home delivery service; Computerized on-line ordering featuring general consumer merchandise; On-line retail store services featuring a wide variety of consumer goods of others; on-line grocery store services featuring home delivery service; Providing consumer information on-line relating to money saving tips, food, beverages, recipes, and shopping; promoting the goods and services of others; endorsement services, namely, promoting the goods and services of others; promoting public awareness of healthy lifestyle choices and practices; promoting public awareness in the fields of nutrition and proper diet
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.



The owner's/holder's proposed attorney information: Christopher L. Graff. Other appointed attorneys are All other attorneys with the firm. Christopher L. Graff of Pirkey Barber PLLC, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      1801 East 6th Street, Suite 300
      Austin, Texas 78702
      United States
      512-322-5200(phone)
      (512) 322-5201(fax)
      tmcentral@pirkeybarber.com
The docket/reference number is WFMJ199US2.
Christopher L. Graff submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Christopher L. Graff

PRIMARY EMAIL FOR CORRESPONDENCE: tmcentral@pirkeybarber.com       SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): NOT PROVIDED Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /aimee mahan/   Date: 05/26/2020
Signatory's Name: Aimee Mahan
Signatory's Position: Assistant Secretary
Payment Sale Number: 88933274
Payment Accounting Date: 05/26/2020

Serial Number: 88933274
Internet Transmission Date: Tue May 26 14:44:54 ET 2020
TEAS Stamp: USPTO/BAS-XXX.XXX.XXX.XX-202005261444543
88595-88933274-710c3576f84f9e59d2a660433
dae1c2703d7828609a4467f1b4dc3676518024ed
-CC-44532335-20200522123106929877