ALWAYS

The Procter and Gamble Company

Application Filed: 2020-02-19

Trademark Application Details

The mark consists of the word "always" and a design with an overall rectangular shape which is curved on top and bottom.

Mark For: ALWAYS® trademark registration is intended to cover the categories of feminine hygiene and menstruation products, including sanitary napkins, panty-liners, and pads for feminine protection.

Status

2020-02-22 UTC

LIVE APPLICATION Awaiting Examination

The trademark application has been accepted by the Office (has met the minimum filing requirements) and has not yet been assigned to an examiner.

Research	OneLook Acronym Finder
Serial Number	88803250
Registration Number	6487198
Mark Literal Elements	ALWAYS
Mark Drawing Type	-
Mark Type	Trademark
Standard Character Claim	No
Current Location	NEW APPLICATION PROCESSING 2020-02-22
Basis	1(b)
Class Status	ACTIVE
Primary US Classes	006: Chemicals and Chemical Compositions 018: Medicines and Pharmaceutical Preparations 044: Dental, Medical and Surgical Appliances 046: Foods and Ingredients of Foods 051: Cosmetics and Toilet Preparations 052: Detergents and Soaps
Primary International Class	005 - Primary Class (Pharmaceuticals) Pharmaceutical, veterinary and sanitary preparations; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
Filed Use	No
Current Use	No
Intent To Use	Yes
Filed ITU	Yes
44D Filed	No
44E Current	No
66A Current	No
Current Basis	No
No Basis	No
Attorney Name	Eissabeth Swedenburg

Timeline

2020-02-19	Application Filed
2020-02-22	Location: NEW APPLICATION PROCESSING
2020-02-22	Status: Live/Pending
2020-02-22	Status: New application will be assigned to an examining attorney approximately 3 months after filing date.
2020-02-22	Transaction Date
2021-09-14	Trademark Registered

Trademark Parties (Applicants & Owners)

Party:	The Procter and Gamble Company
Address	One P&G Plaza Cincinnati, OHIO UNITED STATES 45202
Legal Entity Type	Corporation
Legal Entity State	OHIO

Documents

Application	MULTI	2020-02-19
Drawing	JPEG	2020-02-19

Design Search Codes

261103	Incomplete rectangles; Rectangles (incomplete)
261125	Rectangles with one or more curved sides
261702	Bands, wavy; Bars, wavy; Lines, wavy; Wavy line(s), band(s) or bar(s)
261709	Bands, curved; Bars, curved; Curved line(s), band(s) or bar(s); Lines, curved

Attorney of Record

EISSABETH SWEDENBURG
ONE P&G PLAZA
CINCINNATI, OH 45202

Good, Services, and Codes

International Codes:	5
U.S. Codes:	006,018,044,046,051,052

Type Code	Type
DM0000	The mark consists of the word "always" and a design with an overall rectangular shape which is curved on top and bottom.
CC0000	Color is not claimed as a feature of the mark.

Trademark Filing History

Description	Date	Proceeding Number
NEW APPLICATION ENTERED IN TRAM	2020-02-22

Similar Marks

Mark Image Registration \| Serial	Company Trademark Application Date
ALWAYS 98245983 not registered Live/Pending	FASHION J, INC. 2023-10-30
ALWAYS 98116374 not registered Live/Pending	UXN Co., Ltd. 2023-08-03
ALWAYS 97818647 not registered Live/Pending	Olive Avenue Jewelry LLC 2023-03-01
ALWAYS 97694749 not registered Live/Pending	Yiwu Yongfei Kitchenware Co., Ltd. 2022-11-28
ALWAYS 97423809 not registered Live/Pending	THE PROCTER AND GAMBLE COMPANY 2022-05-23
ALWAYS 97227138 not registered Live/Pending	Always, LLC 2022-01-19
ALWAYS 88980851 not registered Live/Pending	UXN Co., Ltd. 2020-02-06
ALWAYS 88803250 not registered Live/Pending	The Procter and Gamble Company 2020-02-19
ALWAYS 88792059 not registered Live/Pending	The Procter and Gamble Company 2020-02-10
ALWAYS 88787493 not registered Live/Pending	UXN Co., Ltd. 2020-02-06
ALWAYS 88023464 5741675 Live/Registered	WarnerBoothe Enterprises, LLC 2018-07-02
ALWAYS 86658948 5105887 Live/Registered	Florence Savings Bank 2015-06-11
ALWAYS 86363924 not registered Dead/Abandoned	Hallmark Licensing, LLC 2014-08-12
ALWAYS 86334321 4805228 Live/Registered	The Procter & Gamble Company 2014-07-11
ALWAYS 86056657 4623493 Live/Registered	J ONE TRADING, INC. 2013-09-05
ALWAYS 85915056 4458269 Live/Registered	The Procter & Gamble Company 2013-04-25
ALWAYS 85795475 4623182 Live/Registered	Samsung Electronics Co., Ltd. 2012-12-05
ALWAYS 85387532 4114696 Live/Registered	LOMA LINDA VINEYARDS, LLC 2011-08-02
ALWAYS 81005293 1005293 Dead/Cancelled	Procter & Gamble Company, The 0000-00-00
ALWAYS 78385409 3538550 Dead/Cancelled	The Procter & Gamble Company 2004-03-16
ALWAYS 78385405 3538549 Live/Registered	The Procter & Gamble Company 2004-03-16
ALWAYS 76611881 not registered Dead/Abandoned	ALWAYS GROWING CORPORATION 2004-09-17
ALWAYS 76566612 not registered Dead/Abandoned	WAL-MART STORES, INC. 2003-12-19
ALWAYS 76130143 not registered Dead/Abandoned	Baby's Dream Furniture, Inc. 2000-09-18
ALWAYS 75730391 2456168 Dead/Cancelled	Procter & Gamble Company, The 1999-07-13
ALWAYS 75632410 2369464 Live/Registered	Procter & Gamble Company, The 1999-02-04
ALWAYS 74590462 1920220 Dead/Cancelled	Pacific Royalties, Inc. 1994-10-25
ALWAYS 74320157 1933453 Live/Registered	Coca-Cola Company, The 1992-10-05
ALWAYS 74083719 1837136 Live/Registered	WALMART APOLLO, LLC 1990-08-01
ALWAYS 73839665 1601853 Live/Registered	PROCTER & GAMBLE COMPANY, THE 1989-11-15
ALWAYS 73371445 1251479 Dead/Cancelled	Procter & Gamble Company, The 1982-06-24
ALWAYS 73198204 1135936 Dead/Cancelled	DOBBS HOUSES, INC. 1978-12-26
ALWAYS 73198031 1135373 Dead/Cancelled	DOBBS HOUSES, INC. 1978-12-26
ALWAYS 73198005 1136487 Dead/Cancelled	DOBBS HOUSES, INC. 1978-12-26
ALWAYS 73190856 1135933 Dead/Cancelled	DOBBS HOUSES, INC. 1978-10-26
ALWAYS 73147722 1113585 Dead/Cancelled	PROCTER & GAMBLE COMPANY, THE 1977-11-07
ALWAYS 73126348 1083472 Dead/Expired	LANE, RONALD S. 1977-05-25
ALWAYS 73124396 1082185 Dead/Cancelled	Procter & Gamble Company; The 1977-04-27
ALWAYS 73086502 1056057 Dead/Cancelled	Procter & Gamble Company, The 1976-05-10
ALWAYS 73077931 1046671 Dead/Cancelled	Procter & Gamble Company, The 0000-00-00
ALWAYS 73061263 1051919 Dead/Expired	PROCTER & GAMBLE COMPANY, THE 1975-08-25

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