THE HEALTH OF AMERICA
Blue Cross and Blue Shield Association
The mark consists of The mark consists of a square containing a blue background, with the words "THE HEALTH OF AMERICA" appearing in blue font, and the "CROSS" design in blue with the Vitruvian Man symbol superimposed upon it and the "SHIELD" design in blue with the Staff of Aesculapius symbol superimposed upon it in the upper right corner.
Mark For: THE HEALTH OF AMERICA™ trademark registration is intended to cover the categories of
>The color(s) blue and white is/are claimed as a feature of the mark. The mark consists of The mark consists of a square containing a blue background, with the words "THE HEALTH OF AMERICA" appearing in blue font, and the "CROSS" design in blue with the Vitruvian Man symbol superimposed upon it and the "SHIELD" design in blue with the Staff of Aesculapius symbol superimposed upon it in the upper right corner.
| Research |
OneLook
Acronym Finder
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| Serial Number | 88644989 |
| Mark Literal Elements | THE HEALTH OF AMERICA |
| Mark Drawing Type | 3 - AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/ LETTER(S)/NUMBER(S) |
| Mark Type | SERVICE MARK |
| Standard Character Claim | No |
| Register | PRINCIPAL |
| Current Location | TMEG LAW OFFICE 101 - EXAMINING ATTORNEY ASSIGNED 2019-12-17 |
| Basis | 1(b) |
| Class Status | ACTIVE |
| Primary US Classes |
|
| Primary International Class |
|
| Filed Use | No |
| Current Use | No |
| Intent To Use | Yes |
| Filed ITU | Yes |
| 44D Filed | No |
| 44E Current | No |
| 66A Current | No |
| Current Basis | No |
| No Basis | No |
| Attorney Name | J. Ryan Hinshaw |
| Attorney Docket Number | 10519EF |
| Law Office Assigned | L10 |
| Employee Name | DOMBROW, COLLEEN M |
Timeline
| 2019-10-07 | Application Filed |
| 2019-12-17 | Location: TMEG LAW OFFICE 101 - EXAMINING ATTORNEY ASSIGNED |
| 2019-12-17 | Status: A non-final Office action has been sent (issued) to the applicant. This is a letter from the examining attorney requiring additi |
| 2019-12-17 | Status: Live/Pending |
| 2019-12-17 | Transaction Date |
| 2019-12-18 | Published for Opposition |
| 2019-12-18 | Trademark Registered |
Trademark Parties (Applicants & Owners)
| Party: |  Blue Cross and Blue Shield Association |
| Address | 225 N. Michigan Ave. Chicago, ILLINOIS UNITED STATES 60601 |
| Legal Entity Type | Non-profit Corporation |
| Legal Entity State | ILLINOIS |
Documents
 Drawing | JPEG | 2019-10-07 |
 TEAS RF New Application | MULTI | 2019-10-07 |
| Design Search Code Corr Project | APPLICATION/XML | 2019-10-11 |
| Notation to File | APPLICATION/XML | 2019-12-17 |
| Offc Action Outgoing | MULTI | 2019-12-17 |
| XSearch Search Summary | XML | 2019-12-17 |
| XSearch Search Summary | XML | 2019-12-17 |
Design Search Codes
| 02.01.31 | Men, stylized, including men depicted in caricature form |
| 03.21.01 | Caduceus; Rod of Asclepius; Serpent and staff; Staff of Hermes |
| 24.01.02 | Shields or crests with figurative elements contained therein or superimposed thereon |
| 24.13.02 | Cross, Greek (equal sides); Greek cross (equal sized lines) |
| 26.01.01 | Circles as carriers or as single line borders |
| 26.01.17 | Circles, two concentric; Concentric circles, two; Two concentric circles |
| 26.01.21 | Circles that are totally or partially shaded. |
| 26.01.30 | Circles, exactly four circles; Four circles |
| 26.09.21 | Squares that are completely or partially shaded |
| 26.17.01 | Bands, straight; Bars, straight; Lines, straight; Straight line(s), band(s) or bar(s) |
| 26.17.05 | Bands, horizontal; Bars, horizontal; Horizontal line(s), band(s) or bar(s); Lines, horizontal |
| 26.17.06 | Bands, diagonal; Bars, diagonal; Diagonal line(s), band(s) or bar(s); Lines, diagonal |
| 020102 | Men depicted as shadows or silhouettes of men; Silhouettes of men |
| 020131 | Men, stylized, including men depicted in caricature form |
| 032101 | Caduceus; Rod of Asclepius; Serpent and staff; Staff of Hermes |
| 240102 | Shields or crests with figurative elements contained therein or superimposed thereon |
| 241302 | Cross, Greek (equal sides); Greek cross (equal sized lines) |
| 260101 | Circles as carriers or as single line borders |
| 260117 | Circles, two concentric; Concentric circles, two; Two concentric circles |
| 260121 | Circles that are totally or partially shaded. |
| 260130 | Circles, exactly four circles; Four circles |
| 260131 | Circles |
| 260921 | Squares that are completely or partially shaded |
| 261701 | Bands, straight; Bars, straight; Lines, straight; Straight line(s), band(s) or bar(s) |
| 261705 | Bands, horizontal; Bars, horizontal; Horizontal line(s), band(s) or bar(s); Lines, horizontal |
| 261706 | Bands, diagonal; Bars, diagonal; Diagonal line(s), band(s) or bar(s); Lines, diagonal |
Attorney of Record
Good, Services, and Codes
IC 038. US 100 101 104. G & S: Telecommunication services, namely, transmission of podcasts; streaming of audio material on the internet
| International Codes: | 38 |
| U.S. Codes: | 100,101,104 |
| Type Code | Type |
|---|---|
| CC0000 | The color(s) blue and white is/are claimed as a feature of the mark. |
| CC0000 | The color(s) blue, dark blue, light blue, and white is/are claimed as a feature of the mark. |
Trademark Filing History
| Description | Date | Proceeding Number |
|---|---|---|
| NOTIFICATION OF NON-FINAL ACTION E-MAILED | 2019-12-17 | 6325 |
| NON-FINAL ACTION WRITTEN | 2019-12-17 | 81089 |
| NON-FINAL ACTION E-MAILED | 2019-12-17 | 6325 |
| ASSIGNED TO EXAMINER | 2019-12-13 | 81089 |
| NOTICE OF DESIGN SEARCH CODE E-MAILED | 2019-10-11 | |
| NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM | 2019-10-10 | |
| NEW APPLICATION ENTERED IN TRAM | 2019-10-10 |
Similar Marks
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