THE HEALTH OF AMERICA

Blue Cross and Blue Shield Association

Application Filed: 2019-09-13
Trademark Application Details
Trademark Logo THE HEALTH OF AMERICA

The mark consists of the "CROSS" design in solid blue color and the "SHIELD" design in solid blue color, with the words "THE HEALTH OF AMERICA" to the right of the designs.

Mark For: THE HEALTH OF AMERICA™ trademark registration is intended to cover the categories of providing information in the fields of health, wellness, and healthcare; providing a website featuring information about health, wellness, and healthcare. [all]

>The color(s) blue is/are claimed as a feature of the mark. The mark consists of the "CROSS" design in solid blue color and the "SHIELD" design in solid blue color, with the words "THE HEALTH OF AMERICA" to the right of the designs.

Status

2020-02-04 UTC
LIVE APPLICATION Under Examination
The trademark application has been accepted by the Office (has met the minimum filing requirements) and that this application has been assigned to an examiner.


Research OneLook Acronym Finder
Serial Number88616621
Mark Literal ElementsTHE HEALTH OF AMERICA
Mark Drawing Type3 - AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/ LETTER(S)/NUMBER(S)
Mark TypeTRADEMARK. SERVICE MARK
Standard Character ClaimNo
RegisterPRINCIPAL
Current LocationTMEG LAW OFFICE 101 - EXAMINING ATTORNEY ASSIGNED 2019-12-17
Basis1(b)
Class StatusACTIVE
Primary US Classes
  • 100: Miscellaneous
  • 101: Advertising and Business
Primary International Class
  • 044 - Primary Class
  • (Medical, beauty & agricultural) Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
Filed UseNo
Current UseNo
Intent To UseYes
Filed ITUYes
44D FiledNo
44E CurrentNo
66A CurrentNo
Current BasisNo
No BasisNo
Attorney NameJ. Ryan Hinshaw
Attorney Docket Number10514EF
Law Office AssignedL10
Employee NameDOMBROW, COLLEEN M

Timeline

2019-09-13Application Filed
2019-12-17Location: TMEG LAW OFFICE 101 - EXAMINING ATTORNEY ASSIGNED
2019-12-17Status: A non-final Office action has been sent (issued) to the applicant. This is a letter from the examining attorney requiring additi
2019-12-17Status: Live/Pending
2019-12-17Transaction Date

Trademark Parties (Applicants & Owners)

Party: Blue Cross and Blue Shield Association
Address225 N. Michigan Ave. Chicago, ILLINOIS UNITED STATES 60601
Legal Entity TypeNon-profit Corporation
Legal Entity StateILLINOIS

Documents

DrawingIMAGE/JPEG2019-09-13
TEAS RF New ApplicationMULTI2019-09-13
Design Search Code Corr ProjectAPPLICATION/XML2019-09-24
Notation to FileXML2019-12-17
Offc Action OutgoingMULTI2019-12-17
XSearch Search SummaryXML2019-12-17
XSearch Search SummaryXML2019-12-17

Design Search Codes

24.13.02Cross, Greek (equal sides); Greek cross (equal sized lines)
240101Shields or crests (plain) with neither a figurative element nor an inscription contained therein or superimposed thereon
241302Cross, Greek (equal sides); Greek cross (equal sized lines)

Attorney of Record

J. RYAN HINSHAW
BLUE CROSS AND BLUE SHIELD ASSOCIATION
225 N. MICHIGAN AVE.
CHICAGO, IL 60601

Good, Services, and Codes


IC 009. US 021 023 026 036 038. G & S: Downloadable reports, written articles, and infographics in the fields of health, wellness, and healthcare; downloadable podcasts in the fields of health, wellness, and healthcare
IC 035. US 100 101 102. G & S: Promoting public awareness of trends, developments, and issues relating to health, wellness, and healthcare by means of public advocacy
IC 038. US 100 101 104. G & S: Telecommunication services, namely, transmission of podcasts
IC 041. US 100 101 107. G & S: Educational services, namely, conducting programs, conferences, forums, seminars, classes, workshops, town hall meetings, and listening sessions in the fields of health, wellness, and healthcare; providing a website featuring non-downloadable videos in the fields of health, wellness, and healthcare
IC 044. US 100 101. G & S: Providing information in the fields of health, wellness, and healthcare; providing a website featuring information about health, wellness, and healthcare

International Codes:9
U.S. Codes:021,023,026,036,038
International Codes:35
U.S. Codes:100,101,102
International Codes:38
U.S. Codes:100,101,104
International Codes:41
U.S. Codes:100,101,107
International Codes:44
U.S. Codes:100,101
Type CodeType
CC0000The color(s) blue is/are claimed as a feature of the mark.

Trademark Filing History

DescriptionDateProceeding Number
NOTIFICATION OF NON-FINAL ACTION E-MAILED2019-12-176325
NON-FINAL ACTION WRITTEN2019-12-1781089
NON-FINAL ACTION E-MAILED2019-12-176325
ASSIGNED TO EXAMINER2019-12-1381089
NOTICE OF DESIGN SEARCH CODE E-MAILED2019-09-24
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM2019-09-23
NEW APPLICATION ENTERED IN TRAM2019-09-17

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