DEFY THE ORDINARY

Cervecería Modelo de México, S. de R.L. de C.V.

Application Filed: 2019-03-13
Trademark Application Details
Trademark Logo DEFY THE ORDINARY

>Mark For: DEFY THE ORDINARY® trademark registration is intended to cover the following codes and category IC 032. US 045 046 048. G & S: Beer. FIRST USE: 20190403. FIRST USE IN COMMERCE: 20190403.

Status

2020-07-17 UTC
LIVE REGISTRATION Issued and Active
The trademark application has been registered with the Office.


Research OneLook Acronym Finder
Serial Number88338057
Registration Number5899170
Mark Literal ElementsDEFY THE ORDINARY
Mark Drawing Type4 - STANDARD CHARACTER MARK
Mark TypeTRADEMARK
RegisterPRINCIPAL
Current LocationPUBLICATION AND ISSUE SECTION 2019-09-26
Basis1(a)
Class StatusACTIVE
Primary US Classes
  • 045: Soft Drinks and Carbonated Waters
  • 046: Foods and Ingredients of Foods
  • 048: Malt Beverages and Liquors
Primary International Class
  • 032 - Primary Class
  • (Light beverages) Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
Filed UseNo
Current UseYes
Intent To UseNo
Filed ITUYes
44D FiledNo
44E CurrentNo
66A CurrentNo
Current BasisNo
No BasisNo
Domestic RepresentativeBetsy P. Bengtson
Attorney NameBetsy P. Bengtson
Attorney Docket Number79801.TBD
Law Office AssignedM10
Employee NameBLOHM, LINDA E

Timeline

2019-03-13Application Filed
2019-04-03Date of First Use
2019-04-03Date of Use In Commerce
2019-05-15Location: PUBLICATION AND ISSUE SECTION
2019-05-15Status: Live/Pending
2019-05-16Transaction Date
2019-06-18Published
2019-06-18Published for Opposition
2019-09-26Location: PUBLICATION AND ISSUE SECTION
2019-10-29Status: Registered. The registration date is used to determine when post-registration maintenance documents are due.
2019-10-29Trademark Registered

Trademark Parties (Applicants & Owners)

Party: Cervecería Modelo de México, S. de R.L. de C.V.
AddressColonia Zedec Ed Plaza Santa Fe Javier Barros Sierra No. 555, Piso 3 Mexico City MEXICO C.P.01210
Legal Entity TypeSociedad De Responsabilidad Limitada De Capital Variable
Legal Entity StateMEXICO
Party: Cervecería Modelo de México, S. de R.L.de C.V.
Entity StatementSociedad de Responsabilidad Limitada de Capital Variable
AddressColonia Zedec Ed Plaza Santa Fe Javier Barros Sierra No. 555, Piso 3 Mexico City MX C.P.01210
Legal Entity Type
Legal Entity State MX

*multiple parties listed, check assignment documents for ownership information

Documents

DrawingJPEG2019-03-13
TEAS RF New ApplicationMULTI2019-03-13
XSearch Search SummaryAPPLICATION/XML2019-05-09
TRAM Snapshot of App at Pub for OppostnAPPLICATION/XML,IMAGE/JPEG2019-05-14
Notice of PublicationXML2019-05-29
Notification Of Notice of PublicationXML2019-05-29
OG Publication ConfirmationAPPLICATION/XML2019-06-18
Notice of AllowanceAPPLICATION/XML2019-08-13
SpecimenJPEG2019-08-26
Statement of UseMULTI2019-08-26
ITU Unit ActionMULTI2019-09-21
Notice of Acceptance of Statement of UseXML2019-09-27
TRAM Snapshot of App at Pub for OppostnMULTI2019-09-27
Registration CertificatePDF2019-10-29

Attorney of Record

BETSY P. BENGTSON
HOLLAND & HART LLP
PO BOX 8749
ATTN: TRADEMARK DOCKETING
DENVER, CO 80201

Good, Services, and Codes


IC 032. US 045 046 048. G & S: Beer. FIRST USE: 20190403. FIRST USE IN COMMERCE: 20190403

International Codes:32
U.S. Codes:045,046,048
Type CodeType
GS0321Beer
GS0321Beer

Trademark Filing History

DescriptionDateProceeding Number
REGISTERED-PRINCIPAL REGISTER2019-10-29
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED2019-09-27
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED2019-09-26
STATEMENT OF USE PROCESSING COMPLETE2019-09-2065362
CASE ASSIGNED TO INTENT TO USE PARALEGAL2019-09-2065362
USE AMENDMENT FILED2019-08-2665362
TEAS STATEMENT OF USE RECEIVED2019-08-26
NOA E-MAILED - SOU REQUIRED FROM APPLICANT2019-08-13
PUBLISHED FOR OPPOSITION2019-06-18
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED2019-06-18
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED2019-05-29
APPROVED FOR PUB - PRINCIPAL REGISTER2019-05-13
ASSIGNED TO EXAMINER2019-05-0869197
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM2019-04-01
NEW APPLICATION ENTERED IN TRAM2019-03-16

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