Statement of Use

DEFY THE ORDINARY

Cervecería Modelo de México, S. de R.L. de C.V.

Trademark/Service Mark Statement of Use

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1553 (Rev 09/2005)
OMB No. 0651-0054 (Exp 12/31/2020)

Trademark/Service Mark Statement of Use
(15 U.S.C. Section 1051(d))


The table below presents the data as entered.

Input Field
Entered
SERIAL NUMBER 88338057
LAW OFFICE ASSIGNED LAW OFFICE 110
EXTENSION OF USE NO
MARK SECTION
MARK http://uspto.report/TM/88338057/mark.png
LITERAL ELEMENT DEFY THE ORDINARY
STANDARD CHARACTERS YES
USPTO-GENERATED IMAGE YES
MARK STATEMENT The mark consists of standard characters, without claim to any particular font style, size or color.
OWNER SECTION
NAME Cervecería Modelo de México, S. de R.L. de C.V.
INTERNAL ADDRESS Colonia Zedec Ed Plaza Santa Fe
STREET Javier Barros Sierra No. 555, Piso 3
CITY Mexico City
ZIP/POSTAL CODE C.P.01210
COUNTRY Mexico
ATTORNEY SECTION (current)
NAME Betsy P. Bengtson
ATTORNEY BAR MEMBERSHIP NUMBER NOT SPECIFIED
YEAR OF ADMISSION NOT SPECIFIED
U.S. STATE/ COMMONWEALTH/ TERRITORY NOT SPECIFIED
FIRM NAME HOLLAND & HART LLP
INTERNAL ADDRESS ATTN: TRADEMARK DOCKETING
STREET PO BOX 8749
CITY DENVER
STATE Colorado
POSTAL CODE 80201
COUNTRY United States
EMAIL docket@hollandhart.com
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
DOCKET/REFERENCE NUMBER 79801.TBD
ATTORNEY SECTION (proposed)
NAME Betsy P. Bengtson
ATTORNEY BAR MEMBERSHIP NUMBER XXX
YEAR OF ADMISSION XXXX
U.S. STATE/ COMMONWEALTH/ TERRITORY XX
FIRM NAME HOLLAND & HART LLP
INTERNAL ADDRESS ATTN: TRADEMARK DOCKETING
STREET PO BOX 8749
CITY DENVER
STATE Colorado
POSTAL CODE 80201
COUNTRY United States
EMAIL docket@hollandhart.com
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
DOCKET/REFERENCE NUMBER 79801.0321
OTHER APPOINTED ATTORNEY Scott S. Havlick; Andrea Anderson; Ester Martín; Andrew Roppel; Larry Tronco; Kazuyo Morita; Matt Horlacher; Hope I. Hamilton; Madelon Lapidus; Jeff D. Larsen; Catherine C. Miller; Amy Tindell; Amanda M. Marston
CORRESPONDENCE SECTION (current)
NAME BETSY P. BENGTSON
FIRM NAME HOLLAND & HART LLP
INTERNAL ADDRESS ATTN: TRADEMARK DOCKETING
STREET PO BOX 8749
CITY DENVER
STATE Colorado
POSTAL CODE 80201
COUNTRY United States
EMAIL docket@hollandhart.com
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
DOCKET/REFERENCE NUMBER 79801.TBD
CORRESPONDENCE SECTION (proposed)
NAME BETSY P. BENGTSON
FIRM NAME HOLLAND & HART LLP
INTERNAL ADDRESS ATTN: TRADEMARK DOCKETING
STREET PO BOX 8749
CITY DENVER
STATE Colorado
POSTAL CODE 80201
COUNTRY United States
EMAIL docket@hollandhart.com
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
DOCKET/REFERENCE NUMBER 79801.0321
GOODS AND/OR SERVICES SECTION
INTERNATIONAL CLASS 032
CURRENT IDENTIFICATION Beer
GOODS OR SERVICES KEEP ALL LISTED
FIRST USE ANYWHERE DATE 04/03/2019
FIRST USE IN COMMERCE DATE 04/03/2019
SPECIMEN FILE NAME(S)
       ORIGINAL PDF FILE SPN0-6323611269-20190826122545954212_._DEFY_THE_ORDINARY_Specimen_-_Class_32_-_2019.pdf
       CONVERTED PDF FILE(S)
       (4 pages)
\\TICRS\EXPORT17\IMAGEOUT17\883\380\88338057\xml8\SOU0002.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\380\88338057\xml8\SOU0003.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\380\88338057\xml8\SOU0004.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\380\88338057\xml8\SOU0005.JPG
SPECIMEN DESCRIPTION Photographs displaying the mark on signage next to Applicant's goods at point of sale
REQUEST TO DIVIDE NO
PAYMENT SECTION
NUMBER OF CLASSES IN USE 1
SUBTOTAL AMOUNT [ALLEGATION OF USE FEE] 100
TOTAL AMOUNT 100
SIGNATURE SECTION
DECLARATION SIGNATURE /BETSY P. BENGTSON/
SIGNATORY'S NAME Betsy P. Bengtson
SIGNATORY'S POSITION Attorney for Applicant, Colorado Bar Member
DATE SIGNED 08/26/2019
SIGNATORY'S PHONE NUMBER 303-295-8284
FILING INFORMATION
SUBMIT DATE Mon Aug 26 13:25:13 EDT 2019
TEAS STAMP USPTO/SOU-XXX.XX.XX.XX-20
190826132513564823-883380
57-610e11b52fa8dccc2c947b
f95843d4f9ba1a3feca781e5d
f14f89dfc132b71a7-DA-2513
2424-20190826131819578047



Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1553 (Rev 09/2005)
OMB No. 0651-0054 (Exp 12/31/2020)


Trademark/Service Mark Statement of Use
(15 U.S.C. Section 1051(d))


To the Commissioner for Trademarks:
MARK: DEFY THE ORDINARY(Standard Characters, see http://uspto.report/TM/88338057/mark.png)
SERIAL NUMBER: 88338057



The applicant, Cervecería Modelo de México, S. de R.L. de C.V., having an address of
      Colonia Zedec Ed Plaza Santa Fe
      Javier Barros Sierra No. 555, Piso 3
      Mexico City, C.P.01210
      Mexico
is submitting the following allegation of use information:

For International Class 032:
Current identification: Beer

The mark is in use in commerce on or in connection with all of the goods/services, or to indicate membership in the collective organization listed in the application or Notice of Allowance or as subsequently modified for this specific class.

The mark was first used by the applicant, or the applicant's related company, licensee, or predecessor in interest at least as early as 04/03/2019, and first used in commerce at least as early as 04/03/2019, and is now in use in such commerce. The applicant is submitting one specimen for the class showing the mark as used in commerce on or in connection with any item in the class, consisting of a(n) Photographs displaying the mark on signage next to Applicant's goods at point of sale.

Original PDF file:
SPN0-6323611269-20190826122545954212_._DEFY_THE_ORDINARY_Specimen_-_Class_32_-_2019.pdf
Converted PDF file(s) (4 pages)
Specimen File1
Specimen File2
Specimen File3
Specimen File4


The applicant is not filing a Request to Divide with this Allegation of Use form.
The applicant's current attorney information: Betsy P. Bengtson. Betsy P. Bengtson of HOLLAND & HART LLP, is located at

      ATTN: TRADEMARK DOCKETING
      PO BOX 8749
      DENVER, Colorado 80201
      United States
The docket/reference number is 79801.TBD.

The email address is docket@hollandhart.com

The applicants proposed attorney information: Betsy P. Bengtson. Other appointed attorneys are Scott S. Havlick; Andrea Anderson; Ester Martín; Andrew Roppel; Larry Tronco; Kazuyo Morita; Matt Horlacher; Hope I. Hamilton; Madelon Lapidus; Jeff D. Larsen; Catherine C. Miller; Amy Tindell; Amanda M. Marston. Betsy P. Bengtson of HOLLAND & HART LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at

      ATTN: TRADEMARK DOCKETING
      PO BOX 8749
      DENVER, Colorado 80201
      United States
The docket/reference number is 79801.0321.

The email address is docket@hollandhart.com

Betsy P. Bengtson submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.
The applicant's current correspondence information: BETSY P. BENGTSON. BETSY P. BENGTSON of HOLLAND & HART LLP, is located at

      ATTN: TRADEMARK DOCKETING
      PO BOX 8749
      DENVER, Colorado 80201
      United States
The docket/reference number is 79801.TBD.

The email address is docket@hollandhart.com

The applicants proposed correspondence information: BETSY P. BENGTSON. BETSY P. BENGTSON of HOLLAND & HART LLP, is located at

      ATTN: TRADEMARK DOCKETING
      PO BOX 8749
      DENVER, Colorado 80201
      United States
The docket/reference number is 79801.0321.

The email address is docket@hollandhart.com

A fee payment in the amount of $100 will be submitted with the form, representing payment for the allegation of use for 1 class.


Declaration


The signatory believes that the applicant is the owner of the mark sought to be registered.
For a trademark or service mark application, the mark is in use in commerce on or in connection with all the goods/services in the application or notice of allowance, or as subsequently modified.
For a collective trademark, collective service mark, collective membership mark application, the applicant is exercising legitimate control over the use of the mark in commerce by members on or in connection with all the goods/services/collective membership organization in the application or notice of allowance, or as subsequently modified.
For a certification mark application, the applicant is exercising legitimate control over the use of the mark in commerce by authorized users on or in connection with the all goods/services in the application or notice of allowance, or as subsequently modified, and the applicant is not engaged in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that meet the certification standards of the applicant.
The specimen(s) shows the mark as used on or in connection with the goods/services/collective membership organization in commerce.
To the best of the signatory's knowledge and belief, no other persons, except, if applicable, authorized users, members, and/or concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services/collective membership organization of such other persons, to cause confusion or mistake, or to deceive.
To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.



Signature: /BETSY P. BENGTSON/      Date Signed: 08/26/2019
Signatory's Name: Betsy P. Bengtson
Signatory's Position: Attorney for Applicant, Colorado Bar Member
Signatory's Phone: 303-295-8284

Mailing Address:
   HOLLAND & HART LLP
   ATTN: TRADEMARK DOCKETING
   PO BOX 8749
   DENVER, Colorado 80201

RAM Sale Number: 88338057
RAM Accounting Date: 08/26/2019

Serial Number: 88338057
Internet Transmission Date: Mon Aug 26 13:25:13 EDT 2019
TEAS Stamp: USPTO/SOU-XXX.XX.XX.XX-20190826132513564
823-88338057-610e11b52fa8dccc2c947bf9584
3d4f9ba1a3feca781e5df14f89dfc132b71a7-DA
-25132424-20190826131819578047



Statement of Use [image/jpeg]

Statement of Use [image/jpeg]

Statement of Use [image/jpeg]

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