Response to Office Action

PUBLIX

Publix Asset Management Company

Response to Office Action

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1957 (Rev 10/2011)
OMB No. 0651-0050 (Exp 09/20/2020)

Response to Office Action


The table below presents the data as entered.

Input Field
Entered
SERIAL NUMBER 88318120
LAW OFFICE ASSIGNED LAW OFFICE 108
MARK SECTION
MARK http://uspto.report/TM/88318120/mark.png
LITERAL ELEMENT PUBLIX
STANDARD CHARACTERS YES
USPTO-GENERATED IMAGE YES
MARK STATEMENT The mark consists of standard characters, without claim to any particular font style, size or color.
ARGUMENT(S)

The Office Action refused the registration of Applicant’s PUBLIX house mark on the grounds that the registration of a “full line” required additional evidence showing the large number and variety of goods within the class identified and that certain goods were worded indefinitely. In response, Applicant is amending the application and providing additional evidence of use.

First, Applicant agrees to amend its list of goods to identify the products at issue more specifically, house mark for a full line of paper products for house household use, namely tissues, napkins, paper towels, paper wrappers, plastic wrappers, paper bags, and plastic bags in International Class 016. 

As the Examiner has determined that “paper plates, bowls and cups” fall into Class 021, Applicant is paying the fee and adding Class 021 to the application in particular:  house mark for a full line of paper products for house household use, namely paper plates, bowls, and cupsin International Class 021.  The addition of this class and goods does not broaden the recitation as originally filed.

Second, in order to demonstrate the breadth of those goods (among approximately 5,700 PUBLIX house mark products), Applicant submits additional evidence of use. Exhibit A to the accompanying declaration from Applicant’s president is a list from Applicant’s business records of goods within the scope of this application offered for sale under the PUBLIX house mark. Exhibits B though M are images showing use of PUBLIX on the full line of products listed in this application. These exhibits show that PUBLIX is used with at least 248 items within the scope of this application. These exhibits, therefore, demonstrate that PUBLIX is used on a full line of goods within the relevant classes. See TMEP § 1402.03(c). The Office has approved registration of house marks for a “full line” of products based upon similar evidence. See U.S. Reg. No. 4,578,249 (registration of PIGGLY WIGGLY as a house mark for a full line of food products).

Therefore, and based upon the evidence being filed with this response, Applicant respectfully requests that the refusal be withdrawn and PUBLIX be approved for publication as a house mark for the full line of goods as amended. The Examining Attorney is invited to contact Applicant’s counsel with any questions.

EVIDENCE SECTION
        EVIDENCE FILE NAME(S)
       ORIGINAL PDF FILE evi_4720610779-20191105090801922730_._ROA_exhibits.pdf
       CONVERTED PDF FILE(S)
       (36 pages)
\\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0002.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0003.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0004.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0005.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0006.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0007.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0008.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0009.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0010.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0011.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0012.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0013.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0014.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0015.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0016.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0017.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0018.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0019.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0020.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0021.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0022.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0023.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0024.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0025.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0026.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0027.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0028.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0029.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0030.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0031.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0032.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0033.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0034.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0035.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0036.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0037.JPG
DESCRIPTION OF EVIDENCE FILE a declaration from Applicant's president with exhibits (namely, a list of PUBLIX house mark products in the relevant classes and images showing use of PUBLIX on the full line of products shown in the application)
GOODS AND/OR SERVICES SECTION (class added)
INTERNATIONAL CLASS 021
DESCRIPTION
house mark for a full line of paper products for house household use, namely paper plates, bowls, and cups
FILING BASIS Section 1(a)
        FIRST USE ANYWHERE DATE At least as early as 12/01/1993
        FIRST USE IN COMMERCE DATE At least as early as 12/01/1993
ATTORNEY SECTION (current)
NAME James B. Lake
ATTORNEY BAR MEMBERSHIP NUMBER NOT SPECIFIED
YEAR OF ADMISSION NOT SPECIFIED
U.S. STATE/ COMMONWEALTH/ TERRITORY NOT SPECIFIED
FIRM NAME THOMAS & LOCICERO PL
STREET 601 SOUTH BOULEVARD
CITY TAMPA
STATE Florida
POSTAL CODE 33606
COUNTRY US
PHONE 813-984-3060
FAX 813.984.3070
EMAIL trademarks@tlolawfirm.com
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
DOCKET/REFERENCE NUMBER 15.1
ATTORNEY SECTION (proposed)
NAME James B. Lake
ATTORNEY BAR MEMBERSHIP NUMBER XXX
YEAR OF ADMISSION XXXX
U.S. STATE/ COMMONWEALTH/ TERRITORY XX
FIRM NAME Thomas & LoCicero PL
STREET 601 South Boulevard
CITY Tampa
STATE Florida
POSTAL CODE 33606
COUNTRY United States
PHONE 813-984-3060
FAX 813.984.3070
EMAIL trademarks@tlolawfirm.com
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
DOCKET/REFERENCE NUMBER 15.1
OTHER APPOINTED ATTORNEY Carol Jean LoCicero
CORRESPONDENCE SECTION (current)
NAME JAMES B. LAKE
FIRM NAME THOMAS & LOCICERO PL
STREET 601 SOUTH BOULEVARD
CITY TAMPA
STATE Florida
POSTAL CODE 33606
COUNTRY US
PHONE 813-984-3060
FAX 813.984.3070
EMAIL trademarks@tlolawfirm.com
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
DOCKET/REFERENCE NUMBER 15.1
CORRESPONDENCE SECTION (proposed)
NAME James B. Lake
FIRM NAME Thomas & LoCicero PL
STREET 601 South Boulevard
CITY Tampa
STATE Florida
POSTAL CODE 33606
COUNTRY United States
PHONE 813-984-3060
FAX 813.984.3070
EMAIL trademarks@tlolawfirm.com
AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
DOCKET/REFERENCE NUMBER 15.1
PAYMENT SECTION
NUMBER OF CLASSES 1
APPLICATION FOR REGISTRATION PER CLASS 275
TOTAL FEES DUE 275
SIGNATURE SECTION
       ORIGINAL PDF FILE HS_4720610779-090801922_._Signed_ROA_88318120.pdf
       CONVERTED PDF FILE(S)
       (2 pages)
\\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0038.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\883\181\88318120\xml4\ROA0039.JPG
SIGNATORY'S NAME Mark R. Irby
SIGNATORY'S POSITION President
RESPONSE SIGNATURE /James B. Lake/
SIGNATORY'S NAME James B. Lake
SIGNATORY'S POSITION Attorney of Record, FL bar member
SIGNATORY'S PHONE NUMBER 813.984.3060
DATE SIGNED 11/05/2019
AUTHORIZED SIGNATORY YES
FILING INFORMATION SECTION
SUBMIT DATE Tue Nov 05 11:32:27 EST 2019
TEAS STAMP USPTO/ROA-XX.XXX.XXX.XX-2
0191105113227849404-88318
120-7007fd13f4dc5865398bb
9082ab9df1c974e284365f104
7ac713bb290c8ebb5ac-CC-32
268111-201911050908019227
30



Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1957 (Rev 10/2011)
OMB No. 0651-0050 (Exp 09/20/2020)

Response to Office Action


To the Commissioner for Trademarks:

Application serial no. 88318120 PUBLIX(Standard Characters, see http://uspto.report/TM/88318120/mark.png) has been amended as follows:

ARGUMENT(S)
In response to the substantive refusal(s), please note the following:

The Office Action refused the registration of Applicant’s PUBLIX house mark on the grounds that the registration of a “full line” required additional evidence showing the large number and variety of goods within the class identified and that certain goods were worded indefinitely. In response, Applicant is amending the application and providing additional evidence of use.

First, Applicant agrees to amend its list of goods to identify the products at issue more specifically, house mark for a full line of paper products for house household use, namely tissues, napkins, paper towels, paper wrappers, plastic wrappers, paper bags, and plastic bags in International Class 016. 

As the Examiner has determined that “paper plates, bowls and cups” fall into Class 021, Applicant is paying the fee and adding Class 021 to the application in particular:  house mark for a full line of paper products for house household use, namely paper plates, bowls, and cupsin International Class 021.  The addition of this class and goods does not broaden the recitation as originally filed.

Second, in order to demonstrate the breadth of those goods (among approximately 5,700 PUBLIX house mark products), Applicant submits additional evidence of use. Exhibit A to the accompanying declaration from Applicant’s president is a list from Applicant’s business records of goods within the scope of this application offered for sale under the PUBLIX house mark. Exhibits B though M are images showing use of PUBLIX on the full line of products listed in this application. These exhibits show that PUBLIX is used with at least 248 items within the scope of this application. These exhibits, therefore, demonstrate that PUBLIX is used on a full line of goods within the relevant classes. See TMEP § 1402.03(c). The Office has approved registration of house marks for a “full line” of products based upon similar evidence. See U.S. Reg. No. 4,578,249 (registration of PIGGLY WIGGLY as a house mark for a full line of food products).

Therefore, and based upon the evidence being filed with this response, Applicant respectfully requests that the refusal be withdrawn and PUBLIX be approved for publication as a house mark for the full line of goods as amended. The Examining Attorney is invited to contact Applicant’s counsel with any questions.



EVIDENCE
Evidence in the nature of a declaration from Applicant's president with exhibits (namely, a list of PUBLIX house mark products in the relevant classes and images showing use of PUBLIX on the full line of products shown in the application) has been attached.
Original PDF file:
evi_4720610779-20191105090801922730_._ROA_exhibits.pdf
Converted PDF file(s) ( 36 pages)
Evidence-1
Evidence-2
Evidence-3
Evidence-4
Evidence-5
Evidence-6
Evidence-7
Evidence-8
Evidence-9
Evidence-10
Evidence-11
Evidence-12
Evidence-13
Evidence-14
Evidence-15
Evidence-16
Evidence-17
Evidence-18
Evidence-19
Evidence-20
Evidence-21
Evidence-22
Evidence-23
Evidence-24
Evidence-25
Evidence-26
Evidence-27
Evidence-28
Evidence-29
Evidence-30
Evidence-31
Evidence-32
Evidence-33
Evidence-34
Evidence-35
Evidence-36

CLASSIFICATION AND LISTING OF GOODS/SERVICES

Applicant hereby adds the following class of goods/services to the application:
New: Class 021 for house mark for a full line of paper products for house household use, namely paper plates, bowls, and cups
Filing Basis: Section 1(a), Use in Commerce: For all applications: The mark is in use in commerce and was in use in commerce as of the application filing date. The provided specimen shows the mark in use in commerce (see specimen statement below). For a collective trademark, collective service mark, collective membership mark, or certification mark application: The applicant is exercising legitimate control over the use of the mark in commerce and was exercising legitimate control over the use of the mark in commerce as of the application filing date. For a certification mark application: The applicant is not engaged in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that meet the certification standards of the applicant. The mark was first used at least as early as 12/01/1993 and first used in commerce at least as early as 12/01/1993 , and is now in use in such commerce.

The applicant's current attorney information: James B. Lake. James B. Lake of THOMAS & LOCICERO PL, is located at

      601 SOUTH BOULEVARD
      TAMPA, Florida 33606
      US
The docket/reference number is 15.1.

The phone number is 813-984-3060.

The fax number is 813.984.3070.

The email address is trademarks@tlolawfirm.com

The applicants proposed attorney information: James B. Lake. Other appointed attorneys are Carol Jean LoCicero. James B. Lake of Thomas & LoCicero PL, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at

      601 South Boulevard
      Tampa, Florida 33606
      United States
The docket/reference number is 15.1.

The phone number is 813-984-3060.

The fax number is 813.984.3070.

The email address is trademarks@tlolawfirm.com

James B. Lake submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.
The applicant's current correspondence information: JAMES B. LAKE. JAMES B. LAKE of THOMAS & LOCICERO PL, is located at

      601 SOUTH BOULEVARD
      TAMPA, Florida 33606
      US
The docket/reference number is 15.1.

The phone number is 813-984-3060.

The fax number is 813.984.3070.

The email address is trademarks@tlolawfirm.com

The applicants proposed correspondence information: James B. Lake. James B. Lake of Thomas & LoCicero PL, is located at

      601 South Boulevard
      Tampa, Florida 33606
      United States
The docket/reference number is 15.1.

The phone number is 813-984-3060.

The fax number is 813.984.3070.

The email address is trademarks@tlolawfirm.com

FEE(S)
Fee(s) in the amount of $275 is being submitted.

SIGNATURE(S)
Declaration Signature
Original PDF file:
HS_4720610779-090801922_._Signed_ROA_88318120.pdf
Converted PDF file(s) (2 pages)
Signature File1
Signature File2
Signatory's Name: Mark R. Irby
Signatory's Position: President

Response Signature
Signature: /James B. Lake/     Date: 11/05/2019
Signatory's Name: James B. Lake
Signatory's Position: Attorney of Record, FL bar member

Signatory's Phone Number: 813.984.3060

The signatory has confirmed that he/she is a U.S.-licensed attorney who is an active member in good standing of the bar of the highest court of a U.S. state (including the District of Columbia and any U.S. Commonwealth or territory); and he/she is currently the owner's/holder's attorney or an associate thereof; and to the best of his/her knowledge, if prior to his/her appointment another U.S.-licensed attorney not currently associated with his/her company/firm previously represented the owner/holder in this matter: the owner/holder has revoked their power of attorney by a signed revocation or substitute power of attorney with the USPTO; the USPTO has granted that attorney's withdrawal request; the owner/holder has filed a power of attorney appointing him/her in this matter; or the owner's/holder's appointed U.S.-licensed attorney has filed a power of attorney appointing him/her as an associate attorney in this matter.

Mailing Address:    JAMES B. LAKE
   THOMAS & LOCICERO PL
   
   601 SOUTH BOULEVARD
   TAMPA, Florida 33606
Mailing Address:    James B. Lake
   Thomas & LoCicero PL
   601 South Boulevard
   Tampa, Florida 33606
        
RAM Sale Number: 88318120
RAM Accounting Date: 11/05/2019
        
Serial Number: 88318120
Internet Transmission Date: Tue Nov 05 11:32:27 EST 2019
TEAS Stamp: USPTO/ROA-XX.XXX.XXX.XX-2019110511322784
9404-88318120-7007fd13f4dc5865398bb9082a
b9df1c974e284365f1047ac713bb290c8ebb5ac-
CC-32268111-20191105090801922730


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