ALEXA BUILT-IN

Amazon Technologies, Inc.

Application Filed: 2018-12-11
Trademark Application Details
Trademark Logo ALEXA BUILT-IN

The mark consists of a stylized speech bubble. To the right of the bubble is the wording "alexa built-in". The wording and bubble are surrounded by a rectangular border with rounded edges.

Mark For: ALEXA BUILT-IN™ trademark registration is intended to cover the categories of computer software for use in providing retail and ordering services for a wide variety of consumer goods; computer software for providing consumer resources for searching, locating, rating, evaluating and providing directions for the purchase, consumption and use of a wide range of consumer products, services, and information over a global communications network and using any connected access mode in any format, namely, mobile communication devices, desktop internet, email, voice or social media channels; computer software for making travel arrangements; computer software to assist in making reservations at hotels and restaurants; accessories, namely, power adapters and remote controls for the foregoing smart audio speakers; computer software for use as an application programming interface (API) for communications software for online shopping. [all]

>Color is not claimed as a feature of the mark. The mark consists of a stylized speech bubble. To the right of the bubble is the wording "alexa built-in". The wording and bubble are surrounded by a rectangular border with rounded edges.

Status

2021-02-08 UTC
LIVE APPLICATION Under Examination
The trademark application has been accepted by the Office (has met the minimum filing requirements) and that this application has been assigned to an examiner.


Research OneLook Acronym Finder
Serial Number88225693
Mark Literal ElementsALEXA BUILT-IN
Mark Drawing Type3 - AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/ LETTER(S)/NUMBER(S)
Mark TypeTRADEMARK. SERVICE MARK
Standard Character ClaimNo
RegisterPRINCIPAL
Current LocationINTENT TO USE SECTION 2020-11-20
Basis1(b)
Class StatusACTIVE
Primary US Classes
  • 021: Electrical Apparatus, Machines and Supplies
  • 023: Cutlery, Machinery, Tools and Parts Thereof
  • 026: Measuring and Scientific Appliances
  • 036: Musical Instruments and Supplies
  • 038: Prints and Publications
Primary International Class
  • 009 - Primary Class
  • (Electrical and scientific apparatus) Scientific, nautical, surveying, electric, photographic, cinematographic, optical, weighing, measuring, signaling, checking (supervision), lifesaving and teaching apparatus and instruments; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus.
Filed UseNo
Current UseNo
Intent To UseYes
Filed ITUYes
44D FiledNo
44E CurrentNo
66A CurrentNo
Current BasisNo
No BasisNo
Attorney NameJ. Robert LeBlanc
Attorney Docket Number43603.4186

Timeline

2018-12-11Application Filed
2019-01-03Location: NEW APPLICATION PROCESSING
2019-01-03Status: Live/Pending
2019-01-04Transaction Date
2020-02-25Published
2020-11-20Location: INTENT TO USE SECTION
2020-11-20Status: A first request for extension of time to file a Statement of Use has been granted.

Trademark Parties (Applicants & Owners)

Party: Amazon Technologies, Inc.
AddressAttn: Trademarks 410 Terry Ave N Seattle, WASHINGTON UNITED STATES 98109
Legal Entity TypeCorporation
Legal Entity StateNEVADA

Documents

DrawingJPEG2018-12-11
TEAS RF New ApplicationMULTI2018-12-11
Design Search Code Corr ProjectAPPLICATION/XML2019-01-05
XSearch Search SummaryXML2019-03-07
Offc Action OutgoingMULTI2019-03-10
Response to Office ActionAPPLICATION/XML2019-08-21
Amendment and Mail Process CompleteMULTI2019-08-30
Offc Action OutgoingXML2019-09-23
Examiners AmendmentXML2019-09-26
Amendment and Mail Process CompleteAPPLICATION/XML,IMAGE/JPEG2019-09-27
Offc Action OutgoingXML2019-10-18
Response to Office ActionAPPLICATION/XML2019-11-02
Amendment and Mail Process CompleteMULTI2019-11-05
Examiners AmendmentXML2019-11-26
Amendment and Mail Process CompleteMULTI2019-11-27
TRAM Snapshot of App at Pub for OppostnAPPLICATION/XML,IMAGE/JPEG2019-12-13
Notice of PublicationXML2019-12-25
Notification Of Notice of PublicationXML2019-12-25
Notation to FileAPPLICATION/XML2019-12-31
Offc Action OutgoingXML2020-01-08
OG Publication ConfirmationXML2020-01-14
Examiners AmendmentXML2020-01-15
Amendment and Mail Process CompleteMULTI2020-01-16
TRAM Snapshot of App at Pub for OppostnMULTI2020-01-16
Publication & Issue Review CompleteMULTI2020-01-22
Notice of PublicationXML2020-02-05
Notification Of Notice of PublicationXML2020-02-05
OG Publication ConfirmationAPPLICATION/XML2020-02-25
Notice of AllowanceAPPLICATION/XML2020-04-21
Extension of Time to File SOUMULTI2020-10-19
Request to DivideMULTI2020-10-19
Offc Action OutgoingXML2020-11-20
ITU Extension ApprovalAPPLICATION/XML2020-11-21
ITU Unit ActionMULTI2020-11-21
Notice of AllowanceXML2020-11-21

Design Search Codes

26.11.02Plain single line rectangles; Rectangles (single line)
26.11.25Rectangles with one or more curved sides
011511Bubbles; Foam (bubbles); Foamy mass; Soap suds; Suds, soap
261102Plain single line rectangles; Rectangles (single line)
261125Rectangles with one or more curved sides

Attorney of Record

J. ROBERT LEBLANC
HAYNES AND BOONE, LLP
2323 VICTORY AVE., SUITE 700
DALLAS, TX 75219

Good, Services, and Codes


IC 009. US 021 023 026 036 038. G & S: Computer software for use in providing retail and ordering services for a wide variety of consumer goods; computer software for providing consumer resources for searching, locating, rating, evaluating and providing directions for the purchase, consumption and use of a wide range of consumer products, services, and information over a global communications network and using any connected access mode in any format, namely, mobile communication devices, desktop internet, email, voice or social media channels; computer software for making travel arrangements; computer software to assist in making reservations at hotels and restaurants; accessories, namely, power adapters and remote controls for the foregoing smart audio speakers; computer software for use as an application programming interface (API) for communications software for online shopping
IC 035. US 100 101 102. G & S: Order fulfillment services; providing product information for the purpose of assisting with the selection of general consumer merchandise to meet the consumer's needs; providing information and news in the field of business, namely, information and news on economic, legislative, and regulatory developments as it relates to and can impact businesses; providing consumer information via voice-controlled automated inquiries, namely, providing an online automated consumer resource for searching, locating, rating and providing directions for the purchase, consumption and use of a wide range of consumer products, services and information over a global communications network; data processing services
IC 038. US 100 101 104. G & S: Telecommunication access services; providing on-line electronic bulletin boards for the transmission of messages among computer users in the field of consumer product information; web casting services; audio broadcasting of spoken word, music, concerts, and radio programs; wireless broadband communications services; wireless communications services, namely, transmission of graphics to electronic book readers; providing access to interactive databases for transmission of messages among computer users and subscribers concerning music, books, movies, motion pictures, television programs, games, toys, sporting goods, electronics, multimedia presentations, videos and dvds, and other household and consumer goods, product reviews and purchase information on the internet; Consulting in the field of telecommunication services, namely, telecommunications services in the nature of transmission of text, images, audio, and video, and data via telecommunications networks, wireless communications networks, and the internet; providing an online internet forum for the transmission of messages and information among computer users; providing online chat rooms for social networking; providing access to databases; providing telecommunication connectivity services for the transfer of images, messages, audio, visual, audiovisual and multimedia works among e-readers, mobile phones, smartphones, portable electronic devices, portable digital devices, tablets and computers; telecommunications services, namely, transmission of podcasts; telecommunications services, namely, transmission of webcasts; telecommunications services, namely, providing online electronic bulletin boards for the transmission of messages among computer users concerning entertainment; providing interactive internet or online chat rooms for transmission of messages among computer users and subscribers concerning a wide variety of topics; telecommunication services for providing multiple-user access to a global computer network; providing an online interactive electronic bulletin board for transmission of messages among users in the field of comic book publishing, entertainment, and the entertainment industry; provision of information, consultancy and advisory services in the field of telecommunications
IC 041. US 100 101 107. G & S: Education services, namely, the provision of podcasts, webcasts, and continuing programs accessible via the internet or other computer or communications networks featuring news and commentary in the fields of movies, television programs, audiovisual works, music, audio works, books, theatrical works, literary works, sporting events, recreational activities, leisure activities, tournaments, art, dance, musicals, exhibitions, sports instruction, clubs, radio programs, comedy, drama, contests, visual works, games, gaming, festivals, museums, parks, cultural events, concerts, desktop publishing, animation, current events, and multimedia presentations; entertainment services in the nature of an ongoing television comedy, drama, science fiction, animated, action, adventure and documentary provided through television, cable, the internet, and wireless communication networks; entertainment services, namely, providing a variety of images of people, places, living creatures, imaginary creatures, and movie characters, over the internet; publication of books, magazines, newspapers, periodicals, newsletters, guides, quizzes, tests, journals and manuals on magnetic or optical data media featuring general entertainment information on a variety of topics; multimedia publishing of books, magazines, newspapers, periodicals, newsletters, guides, quizzes, tests, journals and manuals on magnetic or optical data media; music publishing services, namely, publication of music online; rental of video recordings, audio recordings, and computer game programs and video games including game cartridges for use with electronic games apparatus; distribution of radio programs and television programs for others; rental and leasing of televisions and radios; distribution or rental of motion pictures films; rental of movie projectors and accessories; providing information relating to education provided on-line from a computer database or a global computer network relating to movies, motion pictures, documentaries, films, television programs, graphics, animation, and multimedia presentations; non-downloadable electronic publications in the nature of books, magazine, newspapers, periodicals, newsletters, guides, quizzes, tests, journals and manuals in the field of movies, motion pictures, documentaries, films, television programs, graphics, animation, multimedia presentations, videos and dvds, high density optical discs, and other audiovisual works viewable over computer networks and global communications networks; providing on-line computer databases in the field of general news and information regarding movies, motion pictures, documentaries, films, and television programs; rental services, namely, rental of cinema films, documentary films, motion pictures, films, sound recordings, video games, multimedia entertainment presentations, electronic books and publications, video recordings, pre-recorded videotapes, digital video disks, musical recordings, multimedia recordings, and computer games; rental services, namely, rental of cinema films, documentary films, motion pictures, films, sound recordings, video games, multimedia entertainment presentations, electronic books and publications, video recordings, pre-recorded videotapes, digital video disks, musical recordings, multimedia recordings, and computer games via global communications networks; providing reviews, and personalized recommendations in the field of entertainment via global communications networks; providing information relating to contests and games; providing recognition and incentives by the way of awards and contests to demonstrate excellence in the field of entertainment, comics, screenplays, books, and short stories; providing a website featuring information in the field of entertainment; entertainment services, namely, conducting on-line contests; providing reviews for television, movies, and entertainment; providing a website featuring non-downloadable movies and videos featuring comedy, sports, drama, science fiction, animation, action, adventure or documentaries via a video-on-demand service; consultancy in the field of entertainment and the entertainment industry, namely, film and video production consulting services; publication of periodicals; providing non-downloadable electronic publications in the nature of books, magazines, newspapers, periodicals, newsletters, guides, quizzes, tests, journals and manuals in the field of movies, motion pictures, documentaries, films, television programs, graphics, animation and, multimedia presentations, videos, dvds, and other audiovisual works; publication of electronic books and journals; publication of books, magazines, newspapers, periodicals, newsletters, guides, quizzes, tests, journals and manuals in the field of movies, motion pictures, documentaries, films, television programs, graphics, animation, and multimedia presentations on magnetic or optical data media; publication of music online; rental of videos, audio recordings, and games including game cartridges for use with electronic games apparatus; entertainment services, namely, provision of multimedia programs in the nature of radio and television entertainment, namely, ongoing television and radio programs and a website featuring non-downloadable prerecorded music and video recordings featuring comedy, sports, news, politics, history, drama, science fiction, animation, action, adventure or documentaries via the Internet; organization of sports competitions; entertainment services, namely, providing on-line reviews of books, movies, motion pictures, documentaries, films, television programs, graphics, animation and multimedia entertainment presentations, videos and dvds, and other audiovisual works through computer and communications networks; providing entertainment information through computer and communications networks; providing entertainment and educational databases featuring general news and information regarding movies, motion pictures, documentaries, films, television programs, graphics, animation and multimedia entertainment presentations, videos and dvds, and other audiovisual works; providing information and commentary in the field of education via global computer network, namely, information in the field of music, books, movies, motion pictures, television programs, games, toys, sporting goods, electronics, multimedia presentations, videos and dvds, and other household and consumer goods; providing on-line computer games and on-line interactive stories; providing on-line newsletters and blogs featuring entertainment, movies, television, audiovisual works, music, audio works, books, theatre, literary works, sporting events, recreational activities, leisure activities, tournaments, art, dance, musicals, exhibitions, sports instruction, clubs, radio, comedy, contests, visual works, games, gaming, festivals, museums, parks, cultural events, concerts, publishing, animation, current events, and multimedia presentations; publication of excerpts from books, periodicals, and literary works, and providing virtual environments in which users can interact for recreational, leisure, or entertainment purposes; providing information, news, articles, and commentary in the field of education and educational institutions; educational and entertainment services in the nature of podcasts, webcasts, and continuing programs featuring news and commentary in the field of movies, television programs, audiovisual works, music, audio works, books, theatre, literary works, sporting events, music, audio works, books, theatre, literary works, sporting events, recreational activities, leisure activities, tournaments, art, dance, musicals, exhibitions, sports instruction, clubs, radio, comedy, contest, visual works, games, gaming, festivals, museums, parks, cultural events, concerts, publishing, animation, current events, and multimedia presentations accessible via the internet or other computer on communications networks; providing on-line non-downloadable pre-recorded books, theatre, literary works, sporting events, recreational activities, leisure activities, tournaments, art, dance, musicals, exhibitions, sports instruction, clubs, radio, comedy, contests, visual works, games, gaming, festivals, museums, parks, cultural events, concerts, publishing, animation, current events, and multimedia presentations via the internet or other computer or communications networks; entertainment services, namely, providing online electronic games; entertainment services, namely, providing online video games; electronic games services provided by means of the internet; providing a computer game for use network-wide by network users; providing on-line information relating to computer games and computer enhancements for games; providing an on-line non-downloadable entertainment database featuring online non-downloadable digital games, movies, television shows, music, and other digital text, audio, and video files featuring books, magazines, news, and general information; providing a website featuring entertainment information and product reviews in the field of audio, video and audiovisual content, namely, movies, tv shows, videos, and music; providing news and information in the field of entertainment relating to product reviews and recommendations, all regarding audio, video, and audiovisual content in the nature of recordings featuring movies, tv shows, videos and music; providing an on-line non-downloadable searchable database featuring audio, video, and audiovisual content available through the internet, telecommunications networks, and wireless telecommunications networks in the field of entertainment; providing information on entertainment, movies, and television shows via social networks; providing online computer games
IC 042. US 100 101. G & S: Platform as a service (PaaS) featuring computer software platforms for voice command and recognition software, speech to text conversion software, voice-enabled software applications for personal information management; Platform as a service (PaaS) featuring computer software platforms for personal assistant software; Platform as a service (PaaS) featuring computer software platforms for home automation and home device integration software; Platform as a service (PaaS) featuring computer software platforms for wireless communication software for voice, audio, video, and data transmission; Software as a service (SaaS) featuring computer software used for controlling stand-alone voice controlled information and personal assistant devices; Software as a service (SaaS) featuring computer software for personal information management; Software as a service (SaaS) featuring computer software for accessing, browsing, and searching online databases, audio, video and multimedia content, games, and software applications, software application marketplaces; Software as a service (SaaS) featuring computer software for accessing, monitoring, tracking, searching, saving, and sharing information on topics of general interest; Providing online non-downloadable computer software for use in providing retail and ordering services for a wide variety of consumer goods; Software as a service (SaaS) featuring computer software for use to connect and control internet of things (IoT) electronic devices; Software as a service (SaaS) featuring computer software for connecting, operating, integrating, controlling, and managing networked consumer electronic devices, home climate devices and lighting products via wireless networks; Software as a service (SaaS) featuring computer software for others to use for the development of software to manage, connect, and operate internet of things (IoT) electronic devices; Software as a service (SaaS) featuring computer software for use as an application programming interface (API); design, development and maintenance of proprietary computer software for others in the field of natural language, speech, language, and voice recognition excluding post-production of picture and sound recordings; technical support and consultation services for developing applications; application service provider (ASP) services featuring software for controlling, integrating, operating, connecting, and managing voice controlled information devices, namely, cloud-connected and voice-controlled smart consumer electronic devices and electronic personal assistant devices; providing customized computer searching services, namely, searching and retrieving information at the user's specific request via the internet; computer services, namely, providing remote management of devices via computer networks, wireless networks or the Internet; provision of Internet search engine services; information, advisory and consultancy services relating to voice command and recognition software, speech to text conversion software, and voice-enabled software applications, home automation, and internet-of-things software; providing information, news, and commentary in the field of science and technology, home decorating, weather, and graphic, interior, product, and fashion design; provision of internet search engine services; Software as a service (SaaS) featuring computer software for use as an application programming interface (API) software for use in the fields of artificial intelligence, natural language processing, image content analysis, speech recognition, deep learning, high performance computing, distributed computing, virtualization, machine learning, personal security, home security, smart vehicle technology, smart home technology, and internet of things devices; Software as a service (SaaS) featuring computer software for use as an application programming interface (API) for communications software for facilitating calls, text messages, instant messages, online shopping, voice-enabled commands, trip navigation and online social networking services; information, advisory and consultancy services relating to all the aforesaid; Computer services, namely, creating computer network-based indexes of information, websites and resources global computer networks for others; none of the aforesaid for professional photographic and cinematographic cameras including professional photographic and cinematographic specific accessories therefor and professional photographic and cinematographic software
IC 043. US 100 101. G & S: Hotel reservation services; restaurant reservation services; travel agency services, namely, making reservations and booking for temporary lodging; sommelier services, namely, providing information on wine; providing information, advice, news, reviews, and commentary in the fields of dining, hotels, and temporary accommodations for travelers
IC 045. US 100 101. G & S: Personal concierge services for others comprising making requested personal arrangements and reservations and providing customer-specific information to meet individual needs; social networking services; providing information, news, and commentary in the field of law, fashion, diverse human lifestyles and personal growth; legal services; security services for the protection of property and individuals, namely, security guard services, monitoring of home security services for protecting personal property, and surveillance services; providing on-line computer databases and on-line searchable databases in the field of social networking; providing a social networking website for entertainment purposes; providing Internet-based social networking services for purposes of commentary, comparison, collaboration, consultation, advice, discussion, research, information sharing, indexing, information location, and entertainment; personal shopping for others; providing a searchable database featuring information available through the Internet, telecommunications networks and wireless telecommunications networks in the field of online social networking

International Codes:9
U.S. Codes:021,023,026,036,038
International Codes:35
U.S. Codes:100,101,102
International Codes:38
U.S. Codes:100,101,104
International Codes:39
U.S. Codes:100,105
International Codes:41
U.S. Codes:100,101,107
International Codes:42
U.S. Codes:100,101
International Codes:43
U.S. Codes:100,101
International Codes:45
U.S. Codes:100,101
Type CodeType
GS0451Personal concierge services for others comprising making requested personal arrangements and reservations and providing customer-specific information to meet individual needs; social networking services; providing information, news, and commentary in the field of law, fashion, diverse human lifestyles and personal growth; legal services; security services for the protection of property and individuals; providing on-line computer databases and on-line searchable databases in the field of social networking; providing a social networking website for entertainment purposes; providing social networking services for purposes of commentary, comparison, collaboration, consultation, advice, discussion, research, information sharing, indexing, information location, and entertainment; personal shopping services; providing a searchable database featuring audio, video and audiovisual content available through the Internet, telecommunications networks and wireless telecommunications networks in the field of online social networking

Related Filings

MarkSerial NumberRelationship Number
ALEXA 75242413 2181470
ALEXA 75242421 2189928
ALEXA 87121798 5563417

Trademark Filing History

DescriptionDateProceeding Number
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED2020-11-21
CORRECTED NOA E-MAILED2020-11-21
EXTENSION 1 GRANTED2020-11-2066154
DIVISIONAL PROCESSING COMPLETE2020-11-20
CASE ASSIGNED TO INTENT TO USE PARALEGAL2020-11-1066154
TEAS REQUEST TO DIVIDE RECEIVED2020-10-19
TEAS EXTENSION RECEIVED2020-10-19
EXTENSION 1 FILED2020-10-1966154
DIVISIONAL REQUEST RECEIVED2020-10-19
NOA E-MAILED - SOU REQUIRED FROM APPLICANT2020-04-21
PUBLISHED FOR OPPOSITION2020-02-25
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED2020-02-25
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED2020-02-05
LAW OFFICE PUBLICATION REVIEW COMPLETED2020-01-2173797
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED2020-01-156328
EXAMINERS AMENDMENT E-MAILED2020-01-156328
EXAMINERS AMENDMENT -WRITTEN2020-01-1575593
EXAMINER'S AMENDMENT ENTERED2020-01-1588888
APPROVED FOR PUB - PRINCIPAL REGISTER2020-01-15
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED2020-01-14
NOTIFICATION OF NON-FINAL ACTION E-MAILED2020-01-086325
NON-FINAL ACTION WRITTEN2020-01-0875593
NON-FINAL ACTION E-MAILED2020-01-086325
PREVIOUS ALLOWANCE COUNT WITHDRAWN2020-01-06
WITHDRAWN FROM PUB - OG REVIEW QUERY2019-12-3162699
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED2019-12-25
APPROVED FOR PUB - PRINCIPAL REGISTER2019-12-12
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED2019-11-266328
EXAMINERS AMENDMENT E-MAILED2019-11-266328
EXAMINERS AMENDMENT -WRITTEN2019-11-2675593
EXAMINER'S AMENDMENT ENTERED2019-11-2688888
TEAS/EMAIL CORRESPONDENCE ENTERED2019-11-0488889
TEAS RESPONSE TO OFFICE ACTION RECEIVED2019-11-02
CORRESPONDENCE RECEIVED IN LAW OFFICE2019-11-0288889
NOTIFICATION OF NON-FINAL ACTION E-MAILED2019-10-186325
NON-FINAL ACTION WRITTEN2019-10-1875593
NON-FINAL ACTION E-MAILED2019-10-186325
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED2019-09-266328
EXAMINERS AMENDMENT E-MAILED2019-09-266328
EXAMINERS AMENDMENT -WRITTEN2019-09-2675593
EXAMINER'S AMENDMENT ENTERED2019-09-2688888
NOTIFICATION OF NON-FINAL ACTION E-MAILED2019-09-236325
NON-FINAL ACTION WRITTEN2019-09-2375593
NON-FINAL ACTION E-MAILED2019-09-236325
TEAS/EMAIL CORRESPONDENCE ENTERED2019-08-2973797
CORRESPONDENCE RECEIVED IN LAW OFFICE2019-08-2973797
ASSIGNED TO LIE2019-08-2973797
TEAS RESPONSE TO OFFICE ACTION RECEIVED2019-08-21
NOTIFICATION OF NON-FINAL ACTION E-MAILED2019-03-106325
NON-FINAL ACTION WRITTEN2019-03-1075593
NON-FINAL ACTION E-MAILED2019-03-106325
ASSIGNED TO EXAMINER2019-03-0775593
NOTICE OF DESIGN SEARCH CODE E-MAILED2019-01-05
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM2019-01-04
NEW APPLICATION ENTERED IN TRAM2018-12-14

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