TEAS RF New Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 88225693

Filing Date: 12/11/2018

To the Commissioner for Trademarks:

MARK: ALEXA BUILT-IN (stylized and/or with design, see mark)

The literal element of the mark consists of ALEXA BUILT-IN.
The mark consists of a stylized speech bubble. To the right of the bubble is the wording "alexa built-in". The wording and bubble are surrounded by a rectangular border with rounded edges.
The applicant, Amazon Technologies, Inc., a corporation of Nevada, having an address of
      Attn: Trademarks
      410 Terry Ave N
      Seattle, Washington 98109
      United States

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 009:  Voice command and recognition software, speech to text conversion software; voice-enabled software applications for personal information management; personal assistant software; home automation and home device integration software; Personal vehicle integration software; wireless communication software for voice, audio, video, and data transmission; search engine software; computer software used for controlling stand-alone voice controlled information and personal assistant devices; computer software for personal information management; computer software for accessing, browsing, and searching online databases, audio, video, and multimedia content, games, and software applications, software application marketplaces; computer software for accessing, monitoring, tracking, searching, saving, and sharing information on topics of general interest; computer software for use in providing retail and ordering services for a wide variety of consumer goods; computer software for use to connect and control internet of things (IoT) electronic devices; computer software for connecting, operating, integrating, controlling, and managing networked consumer electronic devices, home climate devices and lighting products via wireless networks; computer software for others to use for the development of software to manage, connect, and operate internet of things (IoT) electronic devices; computer software to assist a user in operating a computerized handheld device; computer software for initiating and receiving telephone calls, and for accessing, storing, retrieving, managing, processing and using information; computer software for voice recognition, processing voice commands and converting between speech and text; computer software for creating, sending, receiving and managing voicemail and email; computer software for scheduling and managing appointments, reminders, events and calendar entries on an electronic calendar; computer software for operating audio-visual information; computer software for processing and managing mapping and directional information; computer software for use in note-taking, namely, computer software for recording and organizing audio information in electronic form; computer software for personal information management; computer software for organizing and accessing phone numbers, addresses, and other personal contact information; computer software for accessing, browsing and searching online databases; computer software for providing consumer resources for searching, locating, rating, evaluating and providing directions for the purchase, consumption and use of a wide range of consumer products, services, and information over a global communications network and using any connected access mode in any format, namely, mobile communication devices, desktop internet, email, voice or social media channels; computer software for global positioning and for providing travel directions; computer software for enabling hands-free use of a mobile phone through voice recognition; computer software for making travel arrangements; computer software to assist in making reservations at hotels and restaurants; computer hardware consisting of stand-alone voice controlled information devices, namely, cloud-connected and voice-controlled smart audio speakers with virtual personal assistant capabilities; computer software used for controlling stand-alone voice controlled information devices, namely, cloud-connected and voice-controlled smart audio speakers with virtual personal assistant capabilities; accessories, namely, power adapters and remote controls for the foregoing smart audio speakers; computer software for use as an application programming interface (API); software development kits (SDKs) consisting of computer software development tools for the development of voice service delivery and nature language understanding technology across global computer networks, wireless networks, and electronic communications networks; software development kits (SDKs) consisting of computer software for the development, use, and interoperability of APIs that are used by electronic devices, systems, and interchanges that exchange data via communications networks and the internet and that connect with cloud-based data storage and exchange services; software development kits (SDKs) comprising of software development tools and software for use as an application programming interface (API) for creating software and applications related to internet connected consumer electronic devices; application programming interface (API), namely, software facilitating the development voice service delivery and personal assistant capability tools in connection with consumer electronic devices; computer application software for handheld wireless devices, namely, software for controlling, integrating, operating, connecting, and managing voice controlled information devices, namely, cloud-connected and voice-controlled smart consumer electronic devices and electronic personal assistant devices; computer software development tools; none of the aforesaid for professional photographic and cinematographic cameras including professional photographic and cinematographic specific accessories therefor and professional photographic and cinematographic software
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

       International Class 035:  Order fulfillment services; providing product information for the purpose of assisting with the selection of general consumer merchandise to meet the consumer's needs; providing consumer information and related news in the field of sports, entertainment, business and finance, politics and government, health and physical fitness, weather, science and technology, travel, arts and literature, lifestyle and personal growth, vehicles and transportation, education and child development, real estate, fashion and design, food and cooking, home decorating, music and cinema, history, medicine, and law; providing information, news, and commentary in the field of politics and government affairs, and consumer information relating to a wide variety of products; providing information and news in the field of business, namely, information and news on current events and on economic, legislative, and regulatory developments as it relates to and can impact businesses; providing consumer information via voice-controlled automated inquiries, namely, providing an online automated consumer resource for searching, locating, rating and providing directions for the purchase, consumption and use of a wide range of consumer products, services and information over a global communications network; data processing services; creating indexes of information, sites and other resources available on global computer networks and other electronic and communications networks for others
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

       International Class 038:  Telecommunication access services; telecommunications services, namely, electronic transmission of streamed and downloadable audio and video files via computer and other communications networks, providing on-line electronic bulletin boards for the transmission of messages among computer users in the field of consumer product information; web casting services; delivery of message by electronic transmission; telecommunication services namely, electronic transmission of streamed and downloaded audio and video and multimedia content files via computer and other communications networks; audio broadcasting of spoken word, music, concerts, and radio programs; wireless broadband communications services; text and numeric digital wireless messaging services; wireless communications services, namely, transmission of graphics to electronic book readers; providing access to interactive databases for transmission of messages among computer users and subscribers concerning music, books, movies, motion pictures, television programs, games, toys, sporting goods, electronics, multimedia presentations, videos and dvds, and other household and consumer goods, product reviews and purchase information on the internet; electronic transmission of information and data; audio broadcasting and transmission of educational and entertainment digital media; telecommunications services, namely, transmission of text, images, audio, and video, and data via telecommunications networks, wireless communications networks, and the internet; providing an online internet forum for the transmission of messages and information; providing online chat rooms for social networking; providing access to databases; providing telecommunication connectivity services for the transfer of images, messages, audio, visual, audiovisual and multimedia works among e-readers, mobile phones, smartphones, portable electronic devices, portable digital devices, tablets or computers; streaming of audio, visual and audiovisual material via the internet or other computer or communications network; telecommunications services, namely, transmission of podcasts; telecommunications services, namely, transmission of webcasts; telecommunications services, namely, providing online electronic bulletin boards for the transmission of messages among computer users concerning entertainment; providing interactive chat rooms for transmission of messages among computer users and subscribers concerning a wide variety of topics; providing video on-demand transmission of computer games; telecommunication services for providing multiple-user access to a global computer network; providing an online interactive electronic bulletin board for transmission of messages among users in the field of comic book publishing, entertainment, and the entertainment industry; electronic and wireless transmission and streaming of digital media content for others via global computer networks to handheld computers, laptops, and mobile electronic devices; provision of information, consultancy and advisory services in the field of telecommunications
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

       International Class 039:  Providing information, news, and commentary in the field of travel, available vehicle parking, current vehicle traffic, and transportation
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

       International Class 041:  Education services, namely, the provision of podcasts, webcasts, and continuing programs accessible via the internet or other computer or communications networks featuring news and commentary in the fields of movies, television programs, audiovisual works, music, audio works, books, theatrical works, literary works, sporting events, recreational activities, leisure activities, tournaments, art, dance, musicals, exhibitions, sports instruction, clubs, radio programs, comedy, drama, contests, visual works, games, gaming, festivals, museums, parks, cultural events, concerts, desktop publishing, animation, current events, and multimedia presentations; entertainment services in the nature of an ongoing television comedy, drama, science fiction, animated, action, adventure and documentary providing through television, cable, the internet, and wireless communication networks; entertainment services, namely, providing a variety of images of people, places, living creatures, imaginary creatures, and movie characters, over the internet; publication in the nature of books, magazines, newspapers, periodicals, newsletters, guides, quizzes, tests, journals, manuals, and television entertainment featuring general entertainment information on a variety of topics; multimedia publishing of books, magazines, newspapers, periodicals, newsletters, guides, quizzes, tests, journals, manuals, and television entertainment on magnetic or optical data media; music publishing services, namely, publication of music online; rental of video recordings, audio recordings, and games including game cartridges for use with electronic games apparatus; distribution of radio programs and television programs for others; rental and leasing of televisions and radios; distribution or rental of motion pictures films; rental of movie projectors and accessories; provision of information in the field of entertainment; providing information relating to entertainment and education provided on-line from a computer database or a global computer network relating to movies, motion pictures, documentaries, films, television programs, graphics, animation, and multimedia presentations; non-downloadable electronic publications in the nature of books, magazine, newspapers, periodicals, newsletters, guides, quizzes, tests, journals, manuals, and television entertainment in the field of movies, motion pictures, documentaries, films, television programs, graphics, animation, multimedia presentations, videos and dvds, high density optical discs, and other audiovisual works viewable over computer networks and global communications networks; providing information concerning movies, motion pictures, documentaries, films television programs, graphics, animation and multimedia presentations over computer networks and global communication networks; providing on-line computer databases in the field of general news and information regarding movies, motion pictures, documentaries, films, and television programs; rental services, namely, rental of cinema films, documentary films, motion pictures, films, sound recordings, video games, multimedia presentations, electronic books and publications, video recordings, pre-recorded videotapes, digital video disks, musical recordings, multimedia recordings, and computer games; rental services, namely, rental of cinema films, documentary films, motion pictures, films, sound recordings, video games, multimedia presentations, electronic books and publications, video recordings, pre-recorded videotapes, digital video disks, musical recordings, multimedia recordings, and computer games via global communications networks; providing information, reviews and personalized recommendations in the field of entertainment; providing information, reviews, and personalized recommendations in the field of entertainment via global communications networks; providing information relating to contests and games; providing recognition and incentives by the way of awards and contests to demonstrate excellence in the field of entertainment, comics, screenplays, books, and short stories; providing a website featuring information in the field of entertainment; entertainment services, namely, conducting on-line contests; providing news and information in the field of entertainment relating to information, contests, text, video, audio, and publications all related to entertainment; providing reviews for television, movies, and entertainment; providing a website featuring non-downloadable movies and videos via a video-on-demand service; consultancy in the field of entertainment and the entertainment industry, namely, film and video production consulting services; providing information on entertainment, movies, and television shows via social networks; provision of information relating to entertainment; publication of periodicals; providing non-downloadable electronic publications in the nature of books, magazines, newspapers, periodicals, newsletters, guides, quizzes, tests, journals, manuals, and television entertainment in the field of movies, motion pictures, documentaries, films, television programs, graphics, animation and, multimedia presentations, videos, dvds, and other audiovisual works; publication of electronic books and journals; publication of books, magazines, newspapers, periodicals, newsletters, guides, quizzes, tests, journals, manuals, and television entertainment in the field of movies, motion pictures, documentaries, films, television programs, graphics, animation, multimedia presentations; on magnetic or optical data media; publication of music online; rental of videos, audio recordings, and games including game cartridges for use with electronic games apparatus; entertainment services, namely, provision of multimedia programs in the form of radio and television entertainment, games, films, music, interactive advertising, and video recordings; organization of sports competitions; entertainment services, namely, providing on-line reviews of books, movies, motion pictures, documentaries, films, television programs, graphics, animational and multimedia presentations, videos and dvds, and other audiovisual works through computer and communications networks; providing entertainment information through computer and communications networks; providing information regarding movies, motion pictures, documentaries, films, television programs, graphics, animational and multimedia presentations, videos and dvds, and other audiovisual works over computer networks and global communication networks; providing entertainment and educational databases featuring general news and information regarding movies, motion pictures, documentaries, films, television programs, graphics, animational and multimedia presentations, videos and dvds, and other audiovisual works; providing information and commentary in the field of entertainment or education via global computer network, namely, information in the field of music, books, movies, motion pictures, television programs, games, toys, sporting goods, electronics, multimedia presentations, videos and dvds, and other household and consumer goods; entertainment services, namely, providing on-line prerecorded audio programs in the field of music, books, movies, motion pictures, television programs, games, toys, sporting goods, electronics, multimedia presentations, videos and dvds, and other household and consumer goods; entertainment services, namely, providing clips of prerecorded audio, visual, and audiovisual works via wireless networks; providing on-line computer games and on-line interactive stories; providing on-line newsletters and blogs featuring entertainment, movies, television, audiovisual works, music, audio works, books, theatre, literary works, sporting events, recreational activities, leisure activities, tournaments, art, dance, musicals, exhibitions, sports instruction, clubs, radio, comedy, contests, visual works, games, gaming, festivals, museums, parks, cultural events, concerts, publishing, animation, current events, and multimedia presentations; publication of excerpts from books, periodicals, and literary works, and providing virtual environments in which users can interact for recreational, leisure, or entertainment purposes; providing information, news, articles, and commentary in the field of entertainment, including, movies, television, audiovisual works, music, audio works, books, theatre, literary works, sporting events, recreational activities, leisure activities, tournaments, art, dance, musicals, exhibitions, sports instruction, clubs, radio, comedy, contests, visual works, games, gaming, festivals, museums, parks, cultural events, converts, publishing, animation, current events, and multimedia presentations; providing information, news, articles, and commentary in the field of education and educational institutions; educational and entertainment services in the nature of podcasts, webcasts, and continuing programs featuring news and commentary in the field of movies, television programs, audiovisual works, music, audio works, books, theatre, literary works, sporting events, music, audio works, books, theatre, literary works, sporting events, recreational activities, leisure activities, tournaments, art, dance, musicals, exhibitions, sports instruction, clubs, radio, comedy, contest, visual works, games, gaming, festivals, museums, parks, cultural events, concerts, publishing, animation, current events, and multimedia presentations accessible via the internet or other computer on communications networks; providing on-line non-downloadable pre-recorded audio, audiovisual, and multimedia works featuring entertainment, movies, television, audiovisual works, music, audio works, books, theatre, literary works, sporting events, recreational activities, leisure activities, tournaments, art, dance, musicals, exhibitions, sports instruction, clubs, radio, comedy, contests, visual works, games, gaming, festivals, museums, parks, cultural events, converts, publishing, animation, current events, and multimedia presentations via the internet or other computer or communications networks; entertainment services, namely, providing online electronic games; entertainment services, namely, providing online video games; electronic games services provided by means of the internet; providing a computer game for use network-wide by network users; proving on-line information relating to computer games and computer enhancements for games; providing an on-line non-downloadable entertainment database featuring online non-downloadable digital games, movies, television shows, music, and other digital text, audio, and video files featuring books, magazines, news, and general information; providing a website featuring entertainment information and product reviews in the field of audio, video and audiovisual content, namely, movies, tv shoes, videos, and music; providing news and information in the field of entertainment relating to product reviews and recommendations, all regarding audio, video, and audiovisual content in the nature of recordings featuring movies, tv shoes, videos and music; providing an on-line non-downloadable searchable database featuring audio, video, and audiovisual content available through the internet, telecommunications networks, and wireless telecommunications networks in the field of entertainment; providing entertainment information regarding audio, video, and audiovisual content via social networks; providing information on entertainment, movies, and television shoes via social networks; provision of information, consultancy, and advisory services relating to all of the aforesaid services all of the foregoing excluding entertainment services providing information about fashion
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

       International Class 042:  Platform as a service (PaaS) featuring computer software platforms for voice command and recognition software, speech to text conversion software, voice-enabled software applications for personal information management; Platform as a service (PaaS) featuring computer software platforms for personal assistant software; Platform as a service (PaaS) featuring computer software platforms for home automation and home device integration software; Platform as a service (PaaS) featuring computer software platforms for wireless communication software for voice, audio, video, and data transmission; Software as a service (SaaS) featuring computer software used for controlling stand-alone voice controlled information and personal assistant devices; Software as a service (SaaS) featuring computer software for personal information management; Software as a service (SaaS) featuring computer software for accessing, browsing, and searching online databases, audio, video and multimedia content, games, and software applications, software application marketplaces; Software as a service (SaaS) featuring computer software for accessing, monitoring, tracking, searching, saving, and sharing information on topics of general interest; Online non-downloadable computer software for use in providing retail and ordering services for a wide variety of consumer goods; Software as a service (SaaS) featuring computer software for use to connect and control internet of things (IoT) electronic devices; Software as a service (SaaS) featuring computer software for connecting, operating, integrating, controlling, and managing networked consumer electronic devices, home climate devices and lighting products via wireless networks; Software as a service (SaaS) featuring computer software for others to use for the development of software to manage, connect, and operate internet of things (IoT) electronic devices; Software as a service (SaaS) featuring computer software for use as an application programming interface (API); design, development and maintenance of proprietary computer software for others in the field of natural language, speech, language, and voice recognition excluding post-production of picture and sound recordings; technical support and consultation services for developing applications; application service provider (ASP) services featuring software for controlling, integrating, operating, connecting, and managing voice controlled information devices, namely, cloud-connected and voice-controlled smart consumer electronic devices and electronic personal assistant devices; providing customized computer searching services, namely, searching and retrieving information at the user's specific request via the internet; computer services, namely, providing remote management of devices via computer networks, wireless networks or the Internet; provision of Internet search engine services; information, advisory and consultancy services relating to voice command and recognition software, speech to text conversion software, and voice-enabled software applications, home automation, and internet-of-things software; providing information, news, and commentary in the field of science and technology, home decorating, weather, and graphic, interior, product, and fashion design; provision of internet search engine services; Software as a service (SaaS) featuring computer software for use as an application programming interface (API); information, advisory and consultancy services relating to all the aforesaid; none of the aforesaid for professional photographic and cinematographic cameras including professional photographic and cinematographic specific accessories therefor and professional photographic and cinematographic software
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

       International Class 043:  Hotel reservation services; restaurant reservation services; travel agency services, namely, making reservations and booking for temporary lodging; sommelier services, namely, providing information on wine; providing information, advice, news, reviews, and commentary in the fields of dining, hotels, and temporary accommodations for travelers
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

       International Class 045:  Personal concierge services for others comprising making requested personal arrangements and reservations and providing customer-specific information to meet individual needs; social networking services; providing information, news, and commentary in the field of law, fashion, diverse human lifestyles and personal growth; legal services; security services for the protection of property and individuals; providing on-line computer databases and on-line searchable databases in the field of social networking; providing a social networking website for entertainment purposes; providing social networking services for purposes of commentary, comparison, collaboration, consultation, advice, discussion, research, information sharing, indexing, information location, and entertainment; personal shopping services; providing a searchable database featuring audio, video and audiovisual content available through the Internet, telecommunications networks and wireless telecommunications networks in the field of online social networking
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.



Claim of Active Prior Registration(s)
The applicant claims ownership of active prior U.S. Registration Number(s) 5563417, 2181470, and 2189928.

The applicant's current Attorney Information:
      J. Robert LeBlanc and Purvi Patel Albers; Jeffrey M. Becker; David A. Bell; Randall E. Colson; Randall C. Brown; Andrew S. Ehmke; Alan N. Herda; Gavin George; Philip Hampton; Tiffany Ferris; Mike McArthur; Ellie Simpson; Katharyn Zagorin of Haynes and Boone, LLP      2323 Victory Ave., Suite 700
      Dallas, Texas 75219
      United States
      214-651-5106(phone)
      214-200-0707(fax)
      ipdocketing@haynesboone.com (authorized)
The attorney docket/reference number is 43603.4186.

The applicant's current Correspondence Information:

J. Robert LeBlanc

Haynes and Boone, LLP

2323 Victory Ave., Suite 700

Dallas, Texas 75219

214-651-5106(phone)

214-200-0707(fax)

ipdocketing@haynesboone.com;rob.leblanc@haynesboone.com; jessica.foda@haynesboone.com; kathy.mettee@haynesboone.com; docket@amazon.com (authorized) E-mail Authorization: I authorize the USPTO to send e-mail correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at the e-mail address provided in this application. I understand that a valid e-mail address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional processing fee of $125 per international class of goods/services.

A fee payment in the amount of $2200 has been submitted with the application, representing payment for 8 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /aimee mahan/   Date: 12/11/2018
Signatory's Name: Aimee Mahan
Signatory's Position: Assistant Secretary
Payment Sale Number: 88225693
Payment Accounting Date: 12/12/2018

Serial Number: 88225693
Internet Transmission Date: Tue Dec 11 22:20:05 EST 2018
TEAS Stamp: USPTO/BAS-XXX.XX.XX.X-201812112220055957
21-88225693-6109b99628a77294df19223a862d
1179121d4aa8c7754441e64dd739fc4164-CC-87
97-20181211203957867197