If the mark includes motion (i.e., a repetitive motion of short duration) as a feature, the applicant may submit a drawing that depicts a single point in the movement, or the applicant may submit a square drawing that contains up to five freeze frames showing various points in the movement, whichever best depicts the commercial impression of the mark. The applicant must also submit a detailed written description of the mark. 37 C.F.R. §2.52(b)(3). Motion/multi-media marks themselves may not be submitted as a mark showing the actual motion. While this is acceptable as a “specimen,” it is not permitted as a mark.
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