U.S. patent number 7,124,090 [Application Number 09/456,647] was granted by the patent office on 2006-10-17 for electronic publication distribution method and system.
This patent grant is currently assigned to Electronic Data Systems Corporation. Invention is credited to L. Joy Griebenow, Dale S. Howard, Kim Lenger.
United States Patent |
7,124,090 |
Howard , et al. |
October 17, 2006 |
Electronic publication distribution method and system
Abstract
A method and system for distributing an electronic publication
allows the distribution of customized publications, including
customized advertising, customized content, or both. In accordance
with the method for distributing an electronic publication, an
electronic publication is retrieved from storage. The electronic
publication is delivered to the consumer by electronically sending
the electronic publication to the consumer's electronic mail
address. In accordance with another aspect of the invention, the
electronic publication may include customized advertising. A
consumer profile associated with the consumer is stored in a
database and comprises a plurality of profile data items. A
database of content items and advertising items is created,
including at least some targeted advertising items. Each targeted
advertising is associated with an inclusion criterion wherein a
decision as to whether the inclusion criterion for a particular
advertisement has been met depends upon the value of one or more
profile data items. The electronic publication is created and
comprises some content items and at least one targeted advertising
item. The targeted advertising item is included because the
inclusion criterion for that targeted advertising item has been
met.
Inventors: |
Howard; Dale S. (Clive, IA),
Griebenow; L. Joy (Plano, TX), Lenger; Kim (Knoxville,
IA) |
Assignee: |
Electronic Data Systems
Corporation (Plano, TX)
|
Family
ID: |
34520482 |
Appl.
No.: |
09/456,647 |
Filed: |
December 8, 1999 |
Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
Issue Date |
|
|
08673986 |
Dec 15, 1998 |
5850520 |
|
|
|
Current U.S.
Class: |
705/14.73;
709/218 |
Current CPC
Class: |
G06Q
30/02 (20130101); G06Q 30/0239 (20130101); G06Q
30/0254 (20130101); G06Q 30/0258 (20130101); G06Q
30/0272 (20130101); G06Q 30/0277 (20130101); G06Q
30/0633 (20130101) |
Current International
Class: |
G07G
1/14 (20060101) |
Field of
Search: |
;705/14
;709/206,217,218,219 |
References Cited
[Referenced By]
U.S. Patent Documents
Foreign Patent Documents
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|
Primary Examiner: Jeanty; Romain
Attorney, Agent or Firm: Baker Botts L.L.P.
Parent Case Text
CROSS-REFERENCE TO RELATED APPLICATION
This application is a continuation of Ser. No. 08/673,988 filed
Jul. 1, 1996, issued U.S. Pat. No. 5,850,520 issued on Dec. 15,
1998 by L. Joy Griebenow, et. al. and entitled "Method and System
For Electronic Publication Distribution Including Return Receipt."
Claims
What is claimed is:
1. A method for advertising in an electronic publication,
comprising: creating an electronic publication which includes at
least one content item and at least one advertising item;
permitting a user to access the electronic publication; and
presenting the advertising item to the user of the electronic
publication after passage of a predetermined amount of time during
which the electronic publication has been in use.
2. The method of claim 1, wherein the electronic publication
includes a plurality of the advertising items, and wherein said
presenting step is carried out by successively presenting the
advertising items to the user of the electronic publication at
respective predetermined points in time which are spaced from each
other by the predetermined amount of time.
3. The method of claim 1, including the step of maintaining
information about the amount of time which the user spends reading
the electronic publication during each access thereto, and setting
the predetermined amount of time as a function of such
information.
4. A method for customizing advertising in an electronic
publication, comprising: creating an electronic publication which
includes a plurality of content items and at least one advertising
item; permitting a user to access the electronic publication and
presenting the advertising item to the user of the electronic
publication in response to the access of a specific content item.
Description
TECHNICAL FIELD OF THE INVENTION
This invention relates generally to electronic publications and
more particularly to a method and system for distributing
electronic publications using a computer network, wherein the
publications may include customized advertising.
BACKGROUND OF THE INVENTION
As the use of the Internet and dial-up computer services have
increased, publishers have begun to seek new ways to sell their
published works. Various publishers have started creating on-line
versions of their magazines that are available through a dial-up
service such as America Online. To read one of these on-line
magazines, a consumer typically signs on to the dial-up service and
reads the magazine while connected to the service.
These on-line magazines, however, have disadvantages. A consumer
that is on-line reading an on-line magazine has to pay for the time
that he is on-line. These time charges can cause an electronic
magazine to exceed the newsstand price of that magazine. Most
interactive versions of magazines also do not carry advertisements.
Without advertisements, the publisher of the magazine loses a
potential source of revenue and advertisers are cut off from
consumers. Also, many consumers utilizing dial-up services only
have a single phone line, so reading the on-line magazine ties up
the consumer's phone line. Accessing on-line magazines may also be
inconvenient as a consumer may have to proceed through a number of
steps required by the on-line service each time he desires to read
the on-line magazine.
SUMMARY OF THE INVENTION
The invention comprises a method and system for distributing an
electronic publication. The invention further comprises customizing
the electronic publication and including customized advertising
targeted at a particular consumer. In accordance with the method of
distributing the electronic publication, an electronic publication
is retrieved from storage. The electronic publication is delivered
to the consumer by electronically sending it to the consumer's
electronic mail address.
The electronic publication may also be customized. In accordance
with the invention, advertising in the electronic publication may
be customized by storing a consumer profile in a database
associated with a particular consumer and including a number of
profile data items. A database of content items and advertising
items is created for possible inclusion in the electronic
publication. At least some of the advertising items are targeted
advertising items. Each of the targeted advertising items has an
inclusion criterion that may be met or unmet depending upon the
value of one or more profile data items. The electronic publication
is created for the consumer in a customized manner and contains at
least some of the content items and at least one targeted
advertising item where the inclusion criterion for that advertising
item has been met.
The invention has several important technical advantages. Because
the electronic publication can be ordered electronically, the
consumer's order can be taken without human intervention, thus
reducing the cost of ordering a publication. After ordering, the
electronic publication is delivered to the consumer's electronic
mail address, allowing the consumer to avoid paying dial-up service
charges while reading the electronic publication. The publisher of
the electronic publication also avoids the costs of printing and
postage. The invention uses a consumer's phone line only for the
time required to download the electronic publication from the
consumer's electronic mailbox (E-mail) to his own computer. Because
the consumer obtains his own copy of the electronic publication, he
can read it as many times as he wants without incurring the
additional costs of reading the publication on-line. The invention
also allows electronic subscriptions to be created, where the
consumer receives the electronic publication on a periodic basis.
Renewal notices may automatically be sent to the consumer's
electronic mail address, saving the costs of both printing and
postage for renewal notices.
The invention allows a publisher to create a customized publication
for each individual consumer. Both the articles and advertising in
an electronic publication may be customized for the particular
consumer that is going to read the electronic publication. Such
customization may be based on a consumer profile, including both
demographic data about the consumer, such as the consumer's age,
sex, occupation, marital status, zip code, etc. The consumer
profile may also include personal items reflecting personal data
about the consumer, such as whether the consumer enjoys traveling,
particular types of food, particular types of drinks, particular
types of automobiles, particular types of leisure activities, etc.
For specialized magazines such as magazines about a consumer's
hobby, the consumer profile can be even more detailed.
By using a computer, the publisher can create a customized
publication that targets advertising directly at those consumers
who are most likely to respond to the advertising. This feature of
the invention makes electronic publications more valuable to
advertisers, as they can target their advertisements at specific
consumers. In addition, the publisher can bill the advertiser based
upon the number of times that the advertisement is included in an
electronic publication, allowing overall advertising costs to
decrease. The invention even allows a consumer to order a product
or service using the electronic publication itself.
BRIEF DESCRIPTION OF THE DRAWINGS
For a more complete understanding of the present invention and the
advantages thereof, reference is now made to the following
descriptions taken in conjunction with the accompanying drawings in
which:
FIG. 1 illustrates a block diagram of a system for distributing an
electronic publication in accordance with the teaching of the
present invention;
FIG. 2 illustrates a diagram of a general purpose computer that can
be used in the system of FIG. 1;
FIG. 3 illustrates a diagram of an embodiment of a fulfillment
engine that can be used with the system of FIG. 1;
FIG. 4 illustrates a diagram of an embodiment of a publication
engine that can be used with the system of FIG. 1;
FIG. 5 illustrates a diagram of a reading application that can be
used with the system of FIG. 1;
FIG. 6 illustrates a flow chart of a method for distributing an
electronic publication in accordance with the invention; and
FIG. 7 illustrates a flow chart for a method for generating a
customized electronic publication, including customized
advertising.
DETAILED DESCRIPTION OF THE INVENTION
The preferred embodiment of the present invention and its
advantages are best understood by referring to FIGS. 1-7 of the
drawings, like numerals being used for like and corresponding parts
of the various drawings.
FIG. 1 illustrates an electronic publication distribution system 10
constructed in accordance with the teachings of the invention. In
this embodiment, a consumer's computer 12 is connected to a
publisher's computer 14 through the Internet 16. Although the
computers are connected by the Internet, a computer network or
dial-up line could be used to connect consumer's computer 12 to
publisher's computer 14. The invention allows electronic delivery
of a publication, which may be customized, to a consumer's computer
12.
Consumer's computer 12 includes Internet access and E-Mail
application 18 and reading application 20. As discussed below,
Internet access and E-Mail application 18 may be used either to
order an electronic publication or to receive the ordered
publication, or both. Reading application 20 is used to read the
electronic publication received by Internet access and E-Mail
application 18.
Publisher's computer 14 is executing a fulfillment engine 22 and
publication engine 24, the engines being linked together. The
fulfillment engine handles the interface with consumers through the
Internet, keeps track of consumer profile information, processes
orders from consumers, times the delivery of electronic
publications, sends renewal notices to consumers, handles billing
of the consumer, obtains demographic information based upon the
consumer profile, and interfaces with the publication engine. The
structure and operation of fulfillment engine 22 will be described
more fully below. Publication engine 24 receives a command from
fulfillment engine 22 to create an electronic publication.
Publication engine 24 then creates the electronic publication and
returns it to fulfillment engine 22 for delivery to a consumer. The
structure and operation of publication engine 24, as well as the
structure and operation of electronic publication distribution
system 10 will be described more fully below.
FIG. 2 illustrates a general purpose computer 26 that may be used
for either consumer's computer 12 or publisher's computer 14 in
FIG. 1. General purpose computer 26 may be adapted to execute any
of the well-known MSDOS, PCDOS, OS2, UNIX, MOTIF, MAC-OS.TM.,
X-WINDOWS, and WINDOWS.TM., or other operating systems. General
purpose computer 26 comprises processor 28, random access memory
(RAM) 30, read only memory (ROM) 32, mouse 34, keyboard 36, and
input/output devices, such as printer 40, disk drives 38, display
42, and communications link 44. The present invention includes
computer software that may be stored in RAM 30, ROM 32, or disk
drives 38 and may be executed by processor 28. Communications link
44 is connected to the Internet 16, but could be connected to a
telephone line, an antenna, a gateway, or any other type of
communications link. Disk drives 38 may include a variety of types
of storage media such as, for example, floppy disk drives, hard
disk drives, CD ROM drives, or magnetic tape drives. Although one
general purpose computer 26 has been illustrated, other types of
computers could be used without departing from the scope of the
invention.
FIG. 3 illustrates a block diagram of an embodiment of a
fulfillment engine 22 that can be used in the system of FIG. 1.
Fulfillment engine 22 is controlled by an event processor 46, which
receives and generates events and is connected to database engine
48, timing engine 50, billing and demographics engine 52,
publishing engine interface 54, Internet interface 56, and web page
controller 58. Database engine 48 is also connected to storage 60.
The structure of fulfillment engine 22 may vary from the structure
illustrated in FIG. 3 and various functions may be added or omitted
without departing from the scope of the invention.
Fulfillment engine 22 preferably handles two main tasks: electronic
publication order processing and electronic publication delivery.
The operation of fulfillment engine 22 will be described more fully
below. To aid in understanding the operation of the invention,
however, an initial description of the function of each component
of fulfillment engine 22 will now be provided.
Event processor 46 processes and generates events related to the
method for distributing electronic publications. When a consumer
orders an electronic publication using Internet access and E-mail
application 18, event processor 46 receives an event indicating
that a consumer desires to order through Internet interface 56. The
consumer makes an order using an Internet web page controlled by
publisher's computer 14 and accessed by the computer through
Internet access and E-mail application 18. Web page controller 58
handles the control of the web page and obtains the relevant
information from the consumer. The consumer profile and order
information is stored in storage 60 using database engine 48. The
consumer profile information and order information may be stored in
the same database or in separate databases. Database engine 48 also
controls databases stored on storage 60 relating to billing and
demographics. Billing and demographics engine 52 handles the
billing of a consumer for an order of an electronic publication.
This engine also may obtain demographic information about the
consumer based on other information provided by the consumer. For
example, billing and demographics engine 52 may estimate the
consumer's income based upon average income statistics for the
consumer's zip code.
After the order has been received, event processor 46 also handles
the processing of the order. Timing engine 50 is used to create an
order event. If the consumer has ordered an electronic publication
that is to be delivered immediately, timing engine 50 generates an
event that causes immediate delivery. Otherwise, if the consumer
has ordered a periodical electronic publication, timing engine 50
will create events at the appropriate time intervals when delivery
of the electronic publication is proper. Timing engine 50 also will
automatically generate renewal notices to the consumer when a
consumer subscription to a periodical electronic publication is
ready to be renewed.
Timing engine 50 generates an event that tells event processor 46
that it is time to retrieve and deliver an electronic publication
to a consumer. Event processor 46 then alerts publishing engine
interface 54 to cause publishing engine 24 to create an electronic
publication for the consumer. Publishing engine interface 54 then
generates an event received by event processor 46 when the
electronic publication has been prepared by publishing engine 24.
At this point, event processor 46 accesses the consumer's
electronic mail address using database engine 48 and sends the
publication to the consumer's electronic mail address using
Internet interface 56 to access the Internet 16. The consumer
downloads the electronic publication using Internet access and
E-mail application 18.
Although one embodiment of a fulfillment engine 22 has been
described, other embodiments could be used without departing from
the scope and teachings of the invention. In addition, the
functions of fulfillment engine 22 and publication engine 24 could
be combined. The functions performed by fulfillment engine 22 could
also be performed by a number of additional engines or
processes.
FIG. 4 illustrates an embodiment of a publication engine 24 that
can be used in the system of FIG. 1. Publication engine 24
comprises event processor 62, fulfillment engine interface 64,
publication creation engine 66, content/advertising database engine
68, and storage 70. Event processor 62 connects to each of the
engines and the interface. Content/advertising database engine 68
is connected to storage 70. Although storage 70 is separate from
storage 60 in this embodiment, storage 60 and storage 70 could be
combined.
Publication engine 24 is used to create a customized electronic
publication for a consumer as well as to retrieve standard
(uncustomized) publications for delivery to the consumer. Although
the operation of publication engine 24 will be described more
completely below, an overview of the function of each component
will now be provided.
Event processor 62 controls publication engine 24 and receives and
generates events from the components of publication engine 24 to
which it is connected. Fulfillment engine interface 64 receives
requests from fulfillment engine 22 to retrieve a publication or
generate a customized publication. After the publication has been
prepared or retrieved, fulfillment engine interface 64 returns the
electronic publication to fulfillment engine 22. Publication
creation engine 66 is used to create a customized electronic
publication for a user. This customized publication may include
customized advertising as described more fully below.
Content/advertising database engine 68 is used to access content
and/or advertising stored in storage 70. Content may include text,
graphics, video, sound, music, etc., stored in storage 70.
Similarly, the advertising stored in storage 70 may comprise text,
graphics, video, sound, music, etc. Content/advertising database
engine 68 is used to retrieve publications, and/or portions of
publications. Publication creation engine 66 uses
content/advertising database engine 68 through event processor 62
to construct a customized electronic publication.
Although one embodiment of publication engine 24 has been
illustrated, other embodiments could also be used. Various
functions performed by publication engine 24 could be omitted,
performed by a separate process, or combined with other
functions.
FIG. 5 illustrates an embodiment of reading application 20 that may
be used in the system of FIG. 1. Reading application 20 comprises
event processor 72 connected to user interface 74, file interface
76, compression engine 80, video processing engine 82, text
processing engine 84, sound processing engine 86, and reader engine
88. File interface 76 is connected to storage 78.
Reading application 20 allows a consumer to read, view, listen to,
interact with or otherwise use an electronic publication. Event
processor 72 processes and generates events and performs all other
functions required to control reading application 20. Event
processor 72 may be used to control the display of advertising as
described below. After the owner of consumer's computer 12 has
received an electronic publication in his electronic mailbox, he
may download that electronic publication to consumer's computer 12
using Internet access and E-mail application 18. The consumer may
store the electronic publication in storage 78. When the consumer
desires to use the electronic publication, he executes reading
application 20 which accesses the stored electronic publication
through file interface 76. The invention allows the publisher of
the electronic publication to decide whether to allow the consumer
to export portions of the electronic publication for their personal
use. This control could be item by item or apply to the entire
publication. Reading application 20 controls these options. This
feature of the invention allows a consumer to save specific items
that they particularly desire to save. The consumer could even
create libraries of items related to a particular topic. This
feature would also allow a consumer to save only those items of
particular interest, which may save storage space.
Although this embodiment uses E-mail for delivery of electronic
publications, a publication could also be downloaded directly to
the consumer's computer or to a predetermined location to which the
computer's processor is connected. The publication could be
downloaded or sent immediately, or at a later time, depending upon
the nature of the system and/or the publication.
The text and video are displayed on a display of consumer's
computer 12 using user interface 74. User interface 74 is also used
to send sound from the electronic publication to speakers connected
to a consumer's computer 12. If desired, the publisher of the
electronic publication can cause reading application 20 to generate
a message from consumer's computer 12 to publisher's computer 14
indicating that a consumer has accessed the electronic publication,
or even a particular item in the electronic publication such as a
content item or an advertisement. This feature of the invention
could be used by advertisers and publishers to monitor consumer
response to advertisements or content items. Publishers might even
bill for advertising based upon a consumer's viewing of the
advertisement.
To reduce the size of the electronic publication for transmission
to the consumer's electronic mailbox, a publisher may use
compression techniques to compress the electronic publication file
into a smaller file. If the publisher uses compression, compression
engine 80 may be used to decompress the compressed electronic
publication. In addition, a publisher may also use specialized
compression techniques for text, video, and/or sound. If such
compression techniques are used, decompression may be accomplished
by either compression engine 80 or using video processing engine
82, text processing engine 84, and sound processing engine 86 for
decompressing of video, text, and sound, respectively. Graphics may
be decompressed and processed by video processing engine 82. Video
processing engine 82, text processing engine 84, and sound
processing engine 86 handle the processing of video, text, and
sound, respectively, for output through user interface 74.
Reader engine 88 may be used to transform the text of an electronic
publication into audible sound so that a consumer can command
consumer's computer 12 to read the text of the electronic
publication aloud to the consumer. This feature may allow a
consumer to do other things such as exercise, while consumer's
computer 12 reads the text of an electronic publication to the
consumer. In addition, the blind may use this feature rather than
purchasing braille editions of the electronic publication. Those
with impaired vision may use this feature rather than purchasing
large type editions of the electronic publication. Presumably, this
feature will allow the blind and vision impaired to obtain a
publication at less cost than a braille or large print edition.
FIG. 6 illustrates a flow chart of a method for distributing an
electronic publication using the electronic publication
distribution system 10 of FIG. 1. This figure illustrates the
operation of the embodiment of the invention illustrated in FIG. 1.
The method begins in step 90 as fulfillment engine 22 and
publication engine 24 are initialized and awaiting an order from a
consumer. In step 92, a consumer using consumer's computer 12
accesses the Internet web page controlled by publisher's computer
14 through Internet 16. Fulfillment engine 22 interacts with the
consumer using the web page controlled by web page controller 58.
At some point during this interaction, the consumer indicates a
desire to order an electronic publication. At this point, web page
controller 58 gathers some preliminary information such as the
consumer's name, address and telephone number and the publication
that the consumer desires to order.
Next, in step 94, web page controller 58 accesses a database of
customers stored on storage 60 using database engine 48. Web page
controller 58 uses this database to determine whether this
particular consumer has ordered a publication before. If the
consumer has ordered before, the consumer is allowed to update
their consumer profile in step 96. The consumer profile is stored
on storage 60 and accessed by web page controller 58 through
database engine 48.
After obtaining any updates of the consumer profile, web page
controller 58 obtains billing information and generates an event
that is processed by event processor 46 and passed to billing and
demographics engine 52 in order to generate a bill for the
consumer. For example, billing and demographics engine 52 may
automatically dial up a credit card company computer and perform a
credit card transaction. Alternatively, billing and demographics
engine 52 can generate an invoice that is delivered by the United
States mail or by electronic mail to the consumer. If the consumer
has updated the consumer profile, billing and demographics engine
52 may also use portions of the consumer profile to access a
demographics database and update demographic information contained
in the consumer profile. For example, billing and demographics
engine 52 may calculate an estimate of the consumer's income based
upon the zip code in which the consumer resides. Thus, the
publisher could estimate the consumer's income without having to
ask the consumer questions about his income. The method then
continues in step 100.
If the consumer had not ordered a publication from the publisher
before when the check was made in step 94, then step 98 is
executed. In step 98, a consumer profile is generated based upon
information provided by the consumer. The consumer profile may
include both demographic items reflecting demographic data about
the consumer and personal items reflecting more personal data about
the consumer. Demographic data may include the consumer's age, sex,
marital status, number of children, age of children, occupation,
city of residence, state of residence, zip code, etc. Personal
items may include the consumer's vacation preferences, food
preferences, automobile preferences, hobbies, leisure activities,
etc. In the case where a consumer orders an electronic publication
dealing with a specific subject such as the consumer's hobby, the
consumer profile may include more detailed information. Thus, even
if the consumer has ordered an electronic publication before, the
consumer may need to provide additional information in step 96 as
to additional consumer profile items. For example, if the
electronic publication is an electronic magazine about bicycling,
the consumer may be asked to provide the number of bicycles owned,
the maker of the bicycles, the maker of various parts on the
bicycles, the bicycle accessories owned by the consumer, the most
common uses that the consumer makes of a bicycle, whether the
consumer takes bicycling vacations, etc. The publisher of the
electronic publication may then use this consumer profile data to
create a customized electronic publication for the consumer,
including either customized content, customized advertising, or
both.
Continuing in step 98, after obtaining the consumer profile
information, billing information is obtained and the consumer is
billed using billing and demographics engine 52 as was described
for step 96. In addition, the demographics database is accessed and
consumer profile updated as was done in step 96.
Next, in step 100, it is determined whether the consumer has
ordered a periodical or not. In the case where the consumer has not
ordered a periodical, the consumer has likely ordered an electronic
book, video, or sound recording. The particular item ordered by the
consumer is delivered to the consumer in step 102 using the
consumer's electronic mail address. The publication may optionally
be sent return receipt requested to provide the publisher with
electronic verification that the publication has indeed been
delivered to or received by the consumer. Delivery is accomplished
through an event generated by web page controller 58 to event
processor 46. Event processor 46 processes the event and generates
a request to publishing engine 24 through publishing engine
interface 54 to retrieve the electronic publication ordered by the
consumer. After publication engine 24 retrieves the appropriate
electronic publication through content/advertising database engine
68, it returns the electronic publication to fulfillment engine 22
through fulfillment engine interface 64. Fulfillment engine 22
receives the electronic publication through publishing engine
interface 54 and sends the electronic publication to the consumer's
electronic mail address using Internet interface 56. Event
processor 46 may also generate an event to cause database engine 48
to make a record that the electronic publication was delivered to
the consumer. Alternatively, a return receipt may be requested. The
electronic publication may be sent with such a request and the
receipt notice is received by event processor 46 through Internet
interface 56. The receipt may be stored in storage 60 using
database engine 48. The procedure then terminates in step 104.
If, however, the consumer has ordered a periodical electronic
publication, web page controller 58 generates an event that event
processor 46 passes to timing engine 50. In step 106, timing engine
50 sets up a timing mechanism to cause delivery of the electronic
publication at the proper intervals to the consumer. For example,
if the consumer has ordered a monthly publication, timing engine 50
will cause events to be generated each month when the electronic
publication is ready for delivery. These events will cause event
processor 46 to retrieve the publication from publication engine 24
and send the publication to the consumer using the consumer's
electronic mail address. The particular periodical electronic
publication sent to the user may or may not be a customized
electronic publication.
Timing engine 50 generates an event for event processor 46 at the
appropriate time in step 108 and causes the publication to be
delivered by electronic mail. Timing engine 50, upon delivery of an
electronic publication, also determines whether it is time to send
a renewal notice to the consumer because the consumer's
subscription to the electronic publication either has lapsed or is
about to lapse. If it is time for a renewal notice to be sent,
timing engine 50 causes that notice to be sent to the consumer's
electronic mail address in step 112. The message is sent using
Internet interface 56. The message may optionally be sent return
receipt requested to provide the publisher with electronic
verification of receipt. At step 113, if a return receipt is
requested, then in step 115, a return receipt request is generated.
The procedure continues in step 114 if no return receipt was
requested in step 113 or after generation of a return receipt in
step 115. Timing engine 50, in step 114, determines whether the
periodical is the last issue in the consumer subscription. If not,
timing engine 50 sets up another event and subsequently delivers
the next issue of the electronic publication in step 108. If the
issue is the last issue in the consumer subscription, timing engine
50 disables any further delivery to the consumer and the process
terminates at step 116.
Although this aspect of the invention has been described with
respect to the embodiment illustrated in FIG. 1 and the method
illustrated in FIG. 6, various alternatives may be used without
departing from the scope of the invention. For example, the
delivery methods of the invention may be used whether the
consumer's order is obtained electronically as in the illustrated
embodiment, or by a human operator over the telephone. Also, the
electronic publication delivered to the consumer may be any type of
electronic publication such as an electronic magazine, a multimedia
publication, a video, a sound recording, etc. The electronic
publication may or may not be customized for a particular consumer.
In the case of a customized publication, either the content, the
advertising, or both may be customized for the consumer based upon
the consumer profile.
FIG. 7 illustrates a flow chart of a method that can be used to
create a customized electronic publication for a particular
consumer. In this embodiment, the advertising in the electronic
publication is customized for the consumer. Alternatively, the
content of the electronic publication could also be customized
using a similar method without departing from the scope of the
invention.
The procedure begins in step 118 as the publication engine 24 is
initialized and awaits requests from fulfillment engine 22 to
prepare a customized electronic publication. In step 120,
publication engine 24 receives a request from fulfillment engine 22
to prepare a publication for a particular consumer. In step 122,
the consumer profile information for that consumer is retrieved.
The consumer profile information may either be retrieved through a
request from publication engine 24 to fulfillment engine 22 or by
publication engine 24 directly. Alternatively, fulfillment engine
22 may pass the consumer profile information to publication 24,
along with the request to prepare a publication for that
consumer.
Then, in step 124, publication engine 24 assembles the content
items for the electronic publication. Publication creation engine
66 retrieves these items from storage 70 using content/advertising
database engine 68. The retrieved content items may be temporarily
stored in another location in storage 70 or in memory of
publisher's computer 14. Next, in step 126, the process of putting
advertising items into the electronic publication begins.
Publication creation engine 66 retrieves an advertising item
inclusion criterion from a database stored in storage 70. The
advertising item inclusion criterion contains a series of
conditions tied to profile data items in a consumer profile. If all
of the conditions in the inclusion criterion are met, then the
advertising item will be included in the electronic
publication.
For some advertising items, the advertising item inclusion
criterion will be met for all copies of the electronic publication.
In other words, the advertisement will be included in the
electronic publication, regardless of the consumer profile. Certain
advertisers may wish all subscribers to an electronic publication
to receive an advertisement rather than targeting the advertisement
towards particular consumers. A publisher may charge a different
rate for including such an advertisement in an electronic
publication.
In step 128, it is determined whether the advertisement is a
targeted advertisement or not. If not, then the item is included in
the electronic publication in step 136. If the advertising item
under consideration is a targeted advertising item, then, in step
130, it is determined whether the inclusion criterion for that
advertising item has been met. If not, the item is rejected in step
138 and the procedure continues in step 134. If the inclusion
criterion has been met, then, in step 132, it is determined whether
the maximum advertising allowed for an electronic publication has
been reached.
A publisher may desire to limit the total amount of advertising
that may be included in a particular electronic publication.
Consumers may be dissatisfied if the total amount of advertising
grows too large. Because many of the advertising items included in
an electronic publication may be targeted advertising items, a
publisher may have a difficult time determining exactly how much
advertising information will be included within a particular
consumer's electronic publication. Accordingly, this embodiment of
the invention checks to see whether a maximum amount of advertising
has already been included in the electronic publication. If so,
then the item is rejected in step 138. If not, then the item is
included in the electronic publication in step 136. Because a
publisher may control the order in which publication engine 24
processes targeted advertising items, a publisher may charge a
different rate to an advertiser depending upon where that
advertiser's advertisement is processed in the list. Those
advertisements processed towards the top of the list could command
a higher price than those processed towards the bottom of the
list.
After step 136 or step 138, it is determined in step 134 whether
there are more advertising items in the advertising item database
to be processed. If not, then the customized electronic publication
is completed and delivered to the fulfillment engine in step 140
and the process terminates in step 142. If there are more items to
process, then the procedure continues at step 126 with the
retrieval of the next advertising item inclusion criterion.
It should be noted that there are various options for how
advertising items are presented to a consumer who is using the
customized electronic publication. A publisher may desire to give
the user the option to suppress certain advertising. If the
advertising is suppressible, the publisher may charge an advertiser
a lower fee for inclusion of the advertising in an electronic
publication. Thus, advertising could be globally suppressible or
suppressible on an item-by-item basis.
The advertising may appear on "pages" of the electronic publication
if the electronic publication comprises primarily textual
information and still-photos or graphics. Passing a pointer over
portions of the advertisement could trigger the presentation of a
multimedia item. Also, reading application 20 could cause an
advertisement to appear after the electronic publication has been
in use for a predetermined amount of time. For example, reading
application 20 might cause advertising to appear every 15 minutes.
Data could be retained by reading application 20 such that
advertising timing carries over to the next time that the consumer
uses the electronic publication. For example, if the consumer uses
the publication for only 10 minutes, then an advertisement may be
displayed after only 5 minutes of use when the consumer next uses
the publication. This feature would prevent a consumer from trying
to avoid viewing advertising by terminating reading application 20
each time an advertisement was about to be displayed.
Advertising items might also be linked to specific content items
and displayed upon the access of a particular content item by a
consumer. Similarly, advertising might appear when a consumer
accesses a particular piece of information within a content item.
Other methods of triggering the advertising items to be output to
users of the electronic publication could be used without departing
from the scope of the invention. Event processor 72 controls the
presentation of advertising to a consumer in this embodiment.
The invention also provides an additional benefit to advertisers.
Reading application 20 allows an advertiser to design an
advertisement such that the consumer can input information
indicating either that he desires to obtain more information about
a product or service or that he desires to order a product or
service. A request for more information causes additional
information to be output to the consumer from the reading
application 20. If the consumer desires to order a product or
service, reading application 20 can automatically dial up a
computerized order processing service for the product or service or
send an electronic mail message to the advertiser such that the
electronic mail message orders the product or service
automatically. This feature of the invention provides additional
benefits to the advertiser and makes purchasing products and
services easier for a consumer.
The invention may also be used to increase sales of other
publications sold by the publisher. For example, fulfillment engine
22 may give a consumer the option to purchase back issues of the
electronic publication. Also, based upon the consumer profile input
by the. consumer, fulfillment engine 22 may offer the consumer
additional electronic publications based upon one or more profile
data items in the consumer profile.
The distribution system of the invention could also be used to
distribute updated versions of reading application 20 to consumers.
To accomplish this feature, fulfillment engine 22 may deliver the
updated version of reading application 20 to the consumer's
electronic mail address on the Internet 16. The consumer would then
download the new version of the reading application 20 to the
consumer's computer 12 and replace the old version of reading
application 20.
Although the present invention has been described in detail, it
should be understood that various changes, substitutions, and
alterations can be made hereto without departing from the spirit
and scope of the invention as defined by the appended claims.
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