U.S. patent number 3,907,119 [Application Number 05/473,264] was granted by the patent office on 1975-09-23 for display device.
This patent grant is currently assigned to The Mead Corporation. Invention is credited to Leo J. Franz.
United States Patent |
3,907,119 |
Franz |
September 23, 1975 |
Display device
Abstract
A display device comprises a plurality of transverse shelf
mounting bars adjustably secured to a pedestal having removable
mounting elements secured to its lower portion for maintaining the
pedestal in a vertical position together with flexible shelf
elements each having an edge portion arranged for mounting and
dismounting to one of said mounting bars, the flexible shelves
being initially coiled into a plurality of substantially concentric
convolutions and being extensible to form separaters between layers
of displayed items thereby to afford stability to a stack of such
items.
Inventors: |
Franz; Leo J. (Decatur,
GA) |
Assignee: |
The Mead Corporation (Dayton,
OH)
|
Family
ID: |
23878842 |
Appl.
No.: |
05/473,264 |
Filed: |
May 24, 1974 |
Current U.S.
Class: |
211/59.4;
211/196 |
Current CPC
Class: |
A47F
7/281 (20130101); A47F 5/10 (20130101) |
Current International
Class: |
A47F
7/28 (20060101); A47F 5/10 (20060101); A47F
007/00 () |
Field of
Search: |
;211/44,49,135,176,177,175,51,52,134,148,149,153
;248/165,168-171,295 ;160/121,24,391 |
References Cited
[Referenced By]
U.S. Patent Documents
Primary Examiner: Frazier; Roy D.
Assistant Examiner: Staab; Lawrence J.
Attorney, Agent or Firm: Rodgers; Walter M.
Claims
The embodiments of the invention in which an exclusive property or
privilege is claimed are defined as follows:
1. A display device comprising a flexible shelf element initially
coiled into a plurality of concentric convolutions and having a
mounting edge defining the outer extremity of the outer one of said
convolutions, a rigid transverse elongated hollow mounting bar
having a longitudinal slot formed therein slidably receiving said
mounting edge of said shelf, said mounting edge of said shelf being
of semi-rigid construction and being somewhat enlarged so that the
width of said slot is less than the corresponding dimension of said
enlarged mounting edge of said shelf element, and a vertical
elongated hollow pedestal comprising an element having a
longitudinal slot slidably receiving frictional mounting means
secured to said mounting bar whereby said bar and shelf are
supported by said pedestal.
2. A display device according to claim 1 wherein mounting elements
are removably secured to the bottom portion of said pedestal for
holding said pedestal erect and wherein said mounting elements when
dismounted are insertable into said hollow pedestal to facilitate
portability.
3. A display device according to claim 1 wherein said pedestal is
of hollow construction and is of a configuration and size such that
said bar and said shelf element may be inserted into said hollow
pedestal through an end thereof to facilitate portability when
disassembled.
Description
U.S. Pat. No. 2,852,143 issued Sept. 16, 1958 discloses a display
device having a base, a back portion secured to the base together
with a plurality of flexible initially coiled and extensible shelf
elements secured along an edge thereof to the back in vertically
spaced relation, the shelf elements constituting separaters between
layers of displayed items such for example as article carriers for
primary packages such as bottles of soft drinks and the like.
According to the present invention a display of the type disclosed
and claimed in U.S. Pat. No. 2,852,143 is provided wherein the
components may be readily assembled and disassembled and may be
inserted within a single common part for easy portability. More
specifically the invention comprises flexible initially coiled
shelf elements each having a mounting edge arranged to be received
within a longitudinal mounting cavity formed within a transverse
mounting bar which itself is adjustably secured to a vertically
disposed pedestal by suitable friction means.
For a better understanding of the invention reference may be had to
the following detailed description taken in conjunction with the
accompanying drawing in which
FIG. 1 is a perspective view of a display device formed according
to the invention but with the shelf elements shown in coiled
condition and hence with the displayed primary items such as bottle
carriers omitted,
FIG. 2 is a side view taken from the vantage point designated 2--2
in FIG. 1 of the display device but which shows the flexible
shelving in uncoiled assembled condition with the displayed items
mounted thereon;
FIG. 3 is an enlarged cross-sectional view of a mounting bar and
its associated flexible shelf element taken along the line
designated 3--3 in FIG. 1,
FIG. 4 is a top view taken along the line designated 4--4 in FIG. 1
and which illustrates the frictional mounting means whereby
transverse mounting bars are adjustably secured to the vertical
pedestal and in which
FIG. 5 is a cross-sectional view taken along the line designated
5--5 in FIG. 1 and showing the details whereby mounting elements
are secured to the lower portion of a vertically disposed
pedestal.
In the drawings the numeral 1 designates a vertically disposed
pedestal which is maintained in the vertical position by a
plurality of mounting elements secured to the bottom or lower
portion of pedestal 1 and generally designated by the numeral 2. A
plurality of mounting bars 3, 4, 5 and 6 are secured to pedestal 1
and a plurality of flexible shelf elements 7-14 inclusive are
mounted on the mounting bars 3, 4, 5 and 6. As is obvious in FIG.
1, two flexible shelves such as 7 and 11 are mounted on each
transverse mounting bar such as 3. A vertically adjustable sign 15
is secured to a mounting rod 16 which in turn is secured in any
suitable manner to the upper portion of pedestal 1.
As is apparent in FIG. 2, a layer of article carriers such as are
designated at C1 may be disposed on the floor F or on any other
suitable support surface and the extended flexible shelf 10 is
disposed atop the carriers C1 and their associated bottles such as
B1 and a second layer of carriers such as C2 and their associated
bottles such as B2 are disposed atop shelf 10. Thus by means of the
shelf 10 and its support pedestal 1, the stack of displayed
carriers are maintained in a stable condition. It is obvious that
additional carriers such as C3, C4 and C5 are disposed atop
extended flexible shelves 9, 8 and 7 respectively as is well known
in the art.
For the purpose of maintaining the pedestal 1 in a vertical
position, suitable mounting elements are secured to the lower
portion of pedestal 1 and form a base which rests on the floor F or
on any suitable support surface. These mounting elements may
include a pair of angles designated by the numerals 17 and 18 which
are secured by means of bolts or screws 19 and 20 to the lower
portion of pedestal 1. Mounting strip 21 is secured by screw 22 to
one end of angle 18 and a similar strip 23 is secured to the outer
end of mounting strip 21 by screw 24. Mounting strip 23 is secured
to one end of angle 18 by means of screw 25. A bracing bar 26 is
secured by bolt 24 to the outer ends of mounting strips 21 and 23
and is secured to the back 1A of pedestal 1 by bolt 27. From FIGS.
1 and 5 it is apparent that bracing bar 26 extends through a slot
designated by the numeral 28 and formed in a front wall of pedestal
1 which as is obvious is of a hollow construction. With the
mounting elements assembled as shown in the drawings and as
described above, the pedestal 1 is maintained in a vertical
position. Normally display devices constructed according to this
invention are disposed adjacent the end of a display case such as a
grocery store gondola. In such an arrangement the gondola lends
support to the device and angle 17 is not needed. On the other hand
when the device is used as a separate display, angle 17 is
desirable for support purposes.
The mounting bars such as 3, 4, 5 and 6 are secured to pedestal 1
by frictional means best shown in FIG. 4. For example, mounting bar
3 is provided with a mounting bracket 35 which is welded securely
to mounting bar 3 and which extends upwardly therefrom. A mounting
bolt 36 extends through the slot 28 and engages the arcuate gripper
plate 37 in a threaded relationship. Tightening the mounting bolt
36 tends to straighten the bowed gripper plate 37 to force the ends
of the gripper plate 37 into snug engagement with the inner
surfaces 1B and 1C of the pedestal 1. When the mounting bolt 36 is
loosened, the transverse mounting bars such as 3 may be moved
vertically relative to the pedestal 1 and in this manner the
display device is rendered readily adaptable for use with displayed
items such as bottles B which are of varying heights.
In order to mount the flexible initially coiled shelves such as
7-14 inclusive to their associated mounting bars, the structure
best shown in FIG. 3 may be employed. As is apparent in FIG. 3, the
mounting edge generally designated by the letter E is somewhat
enlarged and a mounting slot such as is designated by the letter S
is formed within each mounting bar such as mounting bar 3. With the
structure arranged as shown in FIG. 3, the enlarged mounting edge E
is inserted within the hollow mounting bar 3 by simply sliding the
coiled shelf 7 into the mounting bar from the end portion thereof.
Preferably the enlarged edge E is of semi-rigid construction as
distinguished from the flexible main body of the shelf. This
semi-rigid construction may comprise a strip of metal M which is
looped about the mounting edge of the shelf such as 7 and doubled
back on itself as is apparent in FIG. 3.
Once all of the shelves are inserted into the ends of the mounting
bars such as 3, 4, 5, and 6, these shelves may be retained in their
mounted position by means of removable caps designated by the
numerals 38-45 inclusive.
In order to facilitate loading the display device, it may be
desirable to extend a pair of shelves such for example as shelves
10 and 14 simultaneously. Toward this end an elongated uncoiling
bar 46 may be inserted into the centers of the aligned coiled
shelves 10 and 14. This mounting bar may be manually grasped at its
midpoint because the inner edges such as are designated by the
numerals 47 and 48 of shelves 10 and 14 respectively are spaced
apart to afford hand gripping access to the mid-portion of
uncoiling bar 46. Thus with a layer of article carriers such as
that designated at C1 disposed on the floor or other supporting
surface, the uncoiling bar 46 is grasped at its mid-portion between
the adjacent edges 47 and 48 of coiled shelves 10 and 14 and an
outward horizontal force imparted thereto. This force
simultaneously uncoils the shelves 10 and 14 and thus enables a
quick and efficient assembly of another layer of carriers such as
is designated at C2 which may be mounted atop the uncoiled shelves
10 and 14. After the layer C2 is completed, the uncoiling bar 46
may be removed and used again in connection with coiled shelves 9
and 13, 8 and 12, and 7 and 11 as is obvious.
According to one facet of the invention, all of the components
which make up the display device may be readily disassembled and
then inserted into the hollow interior of pedestal 1. It is obvious
that the size and configuration of the parts must be such that they
can conveniently fit within the hollow interior of pedestal 1
without being dislodged through the slot 28 formed therein. Since
the bottom of pedestal 1 is closed by closure plate 49 and since
handle 50 is readily accessible because it is secured exteriorly of
pedestal 1, all the parts may be inserted inside pedestal 1 so as
greatly to facilitate portability of the display stand whose parts
may be readily assembled or disassembled at a point of use.
* * * * *