U.S. patent number 3,899,381 [Application Number 05/330,214] was granted by the patent office on 1975-08-12 for direct mail advertising booklet and method of production.
This patent grant is currently assigned to The Standard Register Company. Invention is credited to William J. O'Brien, John Sakal.
United States Patent |
3,899,381 |
O'Brien , et al. |
August 12, 1975 |
Direct mail advertising booklet and method of production
Abstract
A low cost self-contained, direct-mail advertising booklet,
particularly adapted to be a self-mailer type of booklet. A
plurality of continuous strips or sheets of paper-like material are
superposed and attached together to form a series of booklets in a
continuous web. Personalized information such as a name, address,
etc., is applied to a portion of the web or to a card or sheet or
the like which is attached to the web. The web is folded so that
the personalized information is used as a mailing address for the
booklet. Separation of the booklet from the web may occur before or
after folding occurs. The portion of each booklet which carries the
personalized information may be readily removed from other portions
of the booklet and placed in the mail by the receiver of the
booklet to indicate his acceptance of an offer or the like set
forth in the booklet.
Inventors: |
O'Brien; William J. (Plandome
Heights, NY), Sakal; John (Dayton, OH) |
Assignee: |
The Standard Register Company
(Dayton, OH)
|
Family
ID: |
23288791 |
Appl.
No.: |
05/330,214 |
Filed: |
February 7, 1973 |
Current U.S.
Class: |
156/204; 156/227;
156/269; 156/384; 229/69; 229/303; 281/3.1; 462/2; 281/5; 156/181;
156/252; 156/277; 156/459; 229/300; 270/7; 270/37; 283/56;
462/6 |
Current CPC
Class: |
B42D
15/08 (20130101); B42C 3/00 (20130101); Y10T
156/1056 (20150115); Y10T 156/1051 (20150115); Y10T
156/1084 (20150115); Y10T 156/1015 (20150115) |
Current International
Class: |
B42D
15/08 (20060101); B42C 3/00 (20060101); B42c
003/00 (); B41l 001/30 (); B31f 001/00 () |
Field of
Search: |
;156/157,222,163,226,182,227,200,252,204,277,217,290,269,459,384,572,388,522
;270/4,37,21,41,5,7 ;229/68R,92.8,69 ;281/21R ;282/11.5A,11.5R
;283/1B,56 ;101/16.19 ;93/63R,61R,63M ;53/23,28 |
References Cited
[Referenced By]
U.S. Patent Documents
Primary Examiner: Van Horn; Charles E.
Assistant Examiner: Gallagher; J.
Attorney, Agent or Firm: Jacox & Meckstroth
Claims
The invention having thus been described, the following is
claimed:
1. A high speed method of producing booklets having personalized
addresses thereon, comprising the steps of printing a continuous
cover paper strip with repetitive information along the length
thereof, the cover paper strip having a first half portion and a
second half portion, forming a series of longitudinally spaced
apertures within the first half portion of said cover paper strip,
printing at least one continuous insert paper strip with repetitive
information along the length thereof, the insert paper strip having
a width substantially one-half that of said cover paper strip,
collating the insert paper strip into superposed relation with the
second half portion of the cover paper strip, attaching one
longitudinal edge portion of the insert paper strip to the
longitudinal center portion of the cover paper strip, personalized
addressing the insert paper strip at longitudinally spaced
intervals with different addresses, folding the first half portion
of the cover paper strip over onto the insert paper strip for
exposing a personalized address through each aperture and to form a
continuous series of booklets, and severing the collated strips at
longitudinally spaced intervals to separate the booklets.
2. A method as defined in claim 1 wherein the insert paper strip
carries a detachable portion for each booklet, and said detachable
portion is personalized addressed.
3. A method as defined in claim 2, wherein the detachable portion
is printed with a return address and forms a return mailer.
4. A method as defined in claim 1 including the steps of forming
longitudinally spaced feed holes within at least one longitudinal
edge portion of each of said cover paper strip and said insert
paper strip.
5. A method as defined in claim 1 including the step of forming
longitudinally spaced and laterally extending score lines within
the cover paper strip and the insert paper strip to facilitate
severing the collated strips for separating the booklets.
6. A method as defined in claim 1 wherein a second continuous
insert paper strip is printed and collated in superposed relation
with said one insert paper strip, and including the step of
attaching a longitudinal edge portion of the second insert paper
strip to the corresponding edge portion of said one insert paper
strip.
7. A method as defined in claim 1 wherein said one longitudinal
edge portion of the insert paper strip is attached by a
longitudinally extending line of adhesive.
8. A method as defined in claim 7 wherein the cover paper strip is
folded along a longitudinally extending line adjacent said line of
adhesive.
9. A method as defined in claim 1 wherein each of said apertures
within said first half portion of said cover paper strip has a
substantially rectangular configuration.
10. A high speed method of producing booklets having personalized
addresses thereon, comprising the steps of printing a continuous
cover paper strip with repetitive information along the length
thereof, the cover paper strip having a first half portion and a
second half portion, forming a series of longitudinally spaced
apertures within the first half portion of said cover paper strip,
printing at least one continuous insert paper strip with repetitive
information along the length thereof, the insert paper strip having
a width substantially one half that of said cover paper strip,
collating the insert paper strip into superposed relation with the
second half portion of the cover paper strip, attaching one
longitudinal edge portion of the insert paper strip to the
longitudinal center portion of the cover paper strip by a
longitudinally extending line of adhesive, personalized addressing
the insert paper strip at longitudinally spaced intervals with
different addresses, folding the first half portion of the cover
paper strip over onto the insert paper strip for exposing a
personalized address through each aperture and to form a continuous
series of booklets, and forming longitudinally spaced and laterally
extending lines of perforations within the collated strips to
facilitate separating the booklets.
Description
BACKGROUND OF THE INVENTION
In the past, direct-mail advertising booklets have been produced in
quantities by various methods and each booklet has been mailed in a
special envelope to a prospective customer with a personalized
cover letter. Of course, such production of the booklets, with
cover letters, has been relatively expensive. For example, several
pieces have been produced and then brought together for mailing in
an envelope or the like.
SUMMARY OF THE INVENTION
The invention comprises the production of booklets, such as direct
mail advertising booklets, particularly the self-mailer type of
direct mail advertising booklets. The booklets are produced by
forming a continuous web which includes a plurality of superposed
paper-like continuous strips or sheets. The sheets or strips are
scored or partially severed at spaced-apart intervals to provide
sections. The strips are adhesively attached together. Scoring of
the strips to provide sections may occur before or after the strips
are collated and attached together. A portion of each section of
one of the strips is provided with personalized information, such
as a name, address, etc. The web is then burst into booklet
portions and then folded. Alternatively, portions of the web are
folded, and then the web is burst into booklet portions. The
booklet is then ready for mailing. The personalized portion of each
booklet can be readily removed by the recipient and mailed back to
the sender of the booklet to indicate acceptance of an offer or the
like set forth in the booklet.
Thus, an object of this invention is to provide a personalized
self-mailer type of direct mail advertising booklet which can be
produced at relatively low costs.
Another object of the invention is to provide a method or methods
of producing such a booklet.
Other objects and advantages of the invention reside in the
construction of parts, the combination thereof, the method of
manufacture, and the manner of use, as will become more apparent
from the following description.
BRIEF DESCRIPTION OF THE DRAWINGS
FIG. 1 is a schematic type of perspective view illustrating a
method and apparatus for producing direct mail advertising booklets
in accordance with this invention.
FIG. 2 is an enlarged sectional view taken substantially on line
2--2 of FIG. 1.
FIG. 3 is an enlarged sectional view taken substantially on line
3--3 of FIG. 1 and drawn on a smaller scale than FIG. 2.
FIG. 4 is a view taken substantially on line 4--4 of FIG. 1.
FIG. 5 is an enlarged sectional view taken substantially on line
5--5 of FIG. 1 and shown on a smaller scale than FIG. 2.
FIG. 6 is a perspective view showing a direct mail advertising
booklet made in accordance with this invention.
FIG. 7 is a perspective view showing initial steps in producing
another booklet according to this invention.
FIG. 8 illustrates further steps in the production of a booklet in
the manner illustrated in FIG. 7.
FIG. 9 is a perspective view of a booklet made in accordance with
the method illustrated in FIGS. 7 and 8 and drawn on a larger scale
than FIGS. 7 and 8.
FIG. 10 is a perspective view of the booklet of FIG. 9 in an open
condition.
FIG. 11 is a perspective view of the booklet of FIGS. 9 and 10,
with one of the pages positioned angularly to illustrate the side
thereof opposite that shown in FIG. 9.
FIG. 12 is an enlarged sectional view taken substantially on line
12--12 of FIG. 10.
FIGS. 13 and 14 are perspective views illustrating another
modification of the method of producing booklets according to this
invention.
FIG. 15 is an enlarged sectional view taken substantially on line
15--15 of FIG. 13.
FIG. 16 is a perspective view of a booklet produced in the manner
illustrated in FIGS. 13 and 14.
FIG. 17 is an enlarged sectional view taken substantially on line
17--17 of FIG. 16.
FIGS. 18 and 19 are perspective views illustrating a method of
producing another booklet in accordance with this invention.
FIG. 20 is an enlarged sectional view taken substantially on line
20--20 of FIG. 18.
FIG. 21 is a perspective view showing a booklet made as illustrated
in FIGS. 18 and 19, prior to completion of the folding thereof.
FIG. 22 is an enlarged perspective view showing the booklet of FIG.
18 after the folding thereof.
FIG. 23 is a sectional view taken substantially on line 23--23 of
FIG. 22.
DETAILED DESCRIPTION OF THE INVENTION
FIG. 1 illustrates a method of production of booklets according to
this invention. A continuous strip or sheet 20 of paper-like
material has a plurality of closely spaced longitudinally extending
score lines 24 at the central portion thereof. The score lines 24
divide the strip 20 into a longitudinally extending portion 26 and
a longitudinally extending portion 28. The continuous strip 20 has
transverse perforation lines 30 at spaced-apart positions, which
divide the continuous strip 20 into sections. As shown in the upper
left hand part of FIG. 1, the portion 26 in each section has
printing thereupon which is separated by transverse perforation
lines 29 and longitudinal perforation lines 31. The portion 28 of
each section has a printed rectangle 34, a return address 36 and a
postage permit statement 40 printed thereupon. Within the rectangle
34 is a window or opening 44.
Positioned upon the continuous strip 20 is a continuous strip 50
which has substantially the same width as the continuous strip 20.
The strip 50 has score lines 24 which are directly above the score
lines 24 of the strip 20. The strip 50 is attached to the strip 20
by adhesive spots or lines 54. The strip 50 is divided into
portions 58 and 60 by the score lines 24 and each portion thereof
contains printed advertising material or the like on one or both of
the surfaces thereof. Transverse perforation lines 30 in the strip
50 are directly above the transverse perforation lines 30 in the
strip 20.
As shown in FIGS. 1 and 2, positioned upon the portion 58 of the
strip 50 and having a width substantially equal to one-half the
width of the strips 20 and 50 are superposed continuous strips 66
and 68 which are attached together by transverse longitudinal lines
or spots 70 of adhesive material to form envelopes 71 which are
partially separated from the strips 66 and 68 by transverse and
longitudinally extending perforation lines 72. The strip 66 is
attached to the portion 58 of the strip 50 by lines or spots 76 of
adhesive material. The strips 66 and 68 have longitudinal score
lines 75. The upper surface of the envelopes 71 has address
information and postage indicia printed thereupon. The address
information is usually that of the mailer of the booklets.
Positioned upon the portion 60 of the strip 50 and having a width
substantially equal to one-half the width of the strip 50 is a
continuous strip 80 which has advertising material printed upon one
or both surfaces thereof. The strip 80 and the strips 66 and 68
have spaced-apart transverse perforation lines 30 which are
directly above the perforation lines 30 of the strips 20 and 50.
The strip 80 is attached to the portion 60 of the strip 50 by lines
or spots 86 of adhesive material, as shown in FIG. 2. The
perforation lines 30 may be applied to the strips 20, 50, 66, 68
and 80 after they are attached together, if desired, rather then
prior to collating and attachment, in the manner discussed
above.
Ater such positioning and attaching together of the strips 20, 50,
80, 66 and 68, the strips are moved over high speed printer
apparatus 90 or the like, which is ordinarily computer operated,
and personalized information, such as the name and address of a
recipient, is applied to the lower surface of the portion 26 of the
strip 20. Feed holes 110 are shown in the strips 20, 50, 80, 66 and
68 for movement thereof.
Then, as illustrated in the upper right hand part of FIG. 1, the
portion 58 of the strip 50 and the strips 66 and 68 are then folded
over the strips 80, 50 and 20, so that the strip 68 comes into
engagement with the strip 80, and the portion 58 of the strip 50 is
then uppermost above the strip 80, as shown in FIG. 3. Then as
illustrated in the lower part of FIGS. 1 and 5, the portion 28 of
the strip 20 is folded under the portion 26 of the strip 20.
Thus a web as illustrated in FIG. 5 is formed. The web is moved
through burster apparatus 112, or the like, and the web is severed
at the perforations lines 30 to form booklets 102, as shown in FIG.
1, supported upon a conveyor belt 104, or the like. When the
booklets 102 are removed from the conveyor belt 104 and turned
over, they appear as shown in FIG. 6, with the personalized name
and address printed upon the portion 26 of the strip 20, appearing
through the window 44 of the portion 28 of the strip 20. The
booklet 102 is then ready for mailing to the name and address which
appears in the window 44.
After the person receives the booklet 102, he may sever a
personalized part of the portion 26 (a part which carries his name
and address) from the strip 20. Such severance occurs along
perforation lines 29 and 31. The severed part may then be placed
into an envelope portion 71 which can be severed from the strips 66
and 68. Such severance of an envelope portion 71 occurs along
perforation lines 72 and 75. The envelope 71 which has the
personalized portion 26 of the strip 20 therein is then placed in
the mail for transmittal to the addressee named on the envelope
71.
Instead of severing a personalized portion from the strip 20, a
card or sheet portion or the like may be removably attached to and
carried by a surface of the strip 20 and removed therefrom and
mailed without enclosure or placed in an envelope, such as the
envelope 71 for mailing.
FIGS. 7-12
FIGS. 7-12 illustrate production of another booklet in accordance
with this invention.
As shown in FIG. 7, a continuous strip or sheet 120 has a
longitudinal portion 122 and a longitudinal portion 124, separated
by a longitudinal score line 126 at substantially the center
thereof. The portion 122 has printed matter 127 applied thereto,
and the portion 124 has a window 128. Transverse perforation lines
130 separate the strip 120 into sections.
Positioned upon the portion 122 is a continuous strip 134, which
has a width which is substantially equal to one-half the width of
the strip 120. The strip 134 is attached to the strip 120 by an
adhesive line or spots 135 adjacent the longitudinal score line
126.
Positioned upon the continuous strip 134 is a continuous strip 136,
which is substantially equal in width to the strip 134 and is
attached thereto by an adhesive line or spots 137 adjacent the
longitudinal score line line 126. The strips 134 and 136 have
longitudinal score lines 139 adjacent the adhesive lines or spots
135 and 137. The strips 134 and 136 are divided into sections by
perforation lines 130 directly above the perforation lines 130 of
the strip 120. If desired, the perforation lines 130 may be applied
to the strips 120, 134, and 136 after they are collated and
attached together, rather than prior to collating. Each section of
the strip 136 has a card portion 138, separated from other portions
of the section by perforation lines 140.
As illustrated in FIG. 7, after the strips 120, 134 and 136 are so
positioned and attached together in the manner discussed above, the
web formed thereby is folded into a suitable pack 141 or the like
for shipping to a customer thereof.
As illustrated in FIG. 8, upon receipt of the pack 141 the customer
moves the web in a continuous manner from the pack 141 to printer
apparatus 150 or the like, which applies personalized information
152, such as a name and address, to each card portion 138 of the
strip 136.
Then as shown in FIG. 8, the portion 124 of the strip 120 is folded
over the strip 136. Such folding is along the score line 126 and
the personalized information 152, or a part thereof, on the card
portion 138 of the strip 136 appears through the window 128. The
web is then moved through burster apparatus 160 or the like.
Severance occurs along the perforation lines 130 and booklets 164
are formed and moved from the burster apparatus 160 upon a belt
165. One of the booklets 164 is shown in FIG. 9. The booklet is in
condition for mailing to the individual whose name and address is
carried by the card portion 138 and appears through the window
128.
After the booklet 164 is received by the person to whom it is
mailed, the person may read the advertising material therein. For
observing the printed material upon the strips 134 and 136, the
pages formed by the strips 134 and 136 may be turned by pivotal
type of movement about the score lines 139. The person may also
remove the card portion 138 and place it in the mail for return to
the sender of the booklet to indicate acceptance of a proposal or
the like set forth in the booklet 164.
FIGS. 13-17
FIGS. 13-17 illustrate production of another booklet of this
invention. A continuous strip 170 shown in FIG. 13, is provided
with a longitudinal score line 172 adjacent an edge thereof, and
transverse spaced-apart perforation lines 174. The perforation
lines 174 divide the strip into sections 175, each of which has a
window 176. Positioned upon the continuosu strip 170 is a
continuous strip 180 which is divided into sections 175 by
transverse perforation lines 174 directly above the perforation
lines 174 of the strip 170. Each section 175 of the strip 180 has a
card portion 182 outlined by perforations 183 and each section 175
may also include advertising material or the like.
Positioned upon the continuous strip 180 is a continuous strip 186
which carries advertising material 191 or the like. Positioned upon
the strip 186 is a continuous strip 190 which may also carry
advertising material 191 or the like. Each of the strips 180, 186,
and 190 is substantially equal in width to the strip 170 and is
provided with a score line 172 immediately above the score line 172
of the strip 170. Each of the strips 180, 186 and 190 has
transverse perforation lines 174, immediately above the transverse
perforation lines 174 of the strip 170 and which separate the strip
180, 186 and 190 into sections 175. The strips 170, 180, 186 and
190 are attached together adjacent the score lines 172 by adhesive
lines 192 or the like. The strips 170, 180, 186 and 190 may have
the perforation lines 174 applied thereto following collating and
attachment together thereof, if desired, rather than prior to the
collating and attaching thereof. Marginal holes 194 are used to
move the strips 170, 180, 186 and 190 and the web formed
thereby.
After the strips 170, 180, 186 and 190 are so formed into a web,
the web is folded in the manner shown at the left hand part of FIG.
13 for formation of a pack, for transportation to a customer.
As illustrated in FIG. 14, the customer then moves the web from the
pack thereof to printer apparatus 200 or the like, which applies
personalized information 204, such as a name and an address, or the
like to each section 175 of the strip 190.
The strip 170 is then foldedly moved from the under side of the web
to the upper side thereof, as illustrated in FIG. 14. The web is
then burst by any suitable means to form booklets, such as a
booklet 206 shown in FIG. 16.
FIGS. 18-23
FIGS. 18-23 illustrate production of another booklet in accordance
with this invention.
A continuous strip 230 is provided with alternate transverse
perforation lines 234 and transverse score lines 238 which divide
the strip 230 into alternate sections 240 and 242. Positioned upon
the continuous strip 230 is a continuous strip 250 which has
alternate perforation lines 234 and score lines 238 which are
directly above the perforation lines 234 and score lines 238,
respectively, of the strip 230. Thus, the strip 250 is divided into
alternate sections 252 and 254. The strip 250 is attached to the
strip 230 by transverse adhesion lines 260 which are adjacent the
score lines 238.
If desired, the perforation lines 234 and the score lines 238 may
be applied to the strips 230 and 250 after they are collated and
attached together, rather than prior thereto.
Each of the sections 252 of the strip 250 is provided with a window
264 and has return address information 266 and postage 268 applied
to the lower surface thereof. Each of the sections 254 of the strip
250 is provided with a card portion 270, which is outlined by
perforations 271 and a portion of a perforation line 234.
The strips 230 and 250 thus form a web which is folded into a pack
275, as illustrated in the right hand part of FIG. 18.
The pack 275 may be shipped to a customer who follows the procedure
illustrated in FIG. 19. The web is moved from the pack 275 thereof
to printer apparatus 280 which applies personalized information
284, such as a name and address, to each card portion 270. The web
is then moved through burster apparatus 287 and severed at each
perforation line 234 to form individual booklets 290 which may be
carried from the burster apparatus 287 by a conveyor belt 293.
Then, as illustrated in FIG. 21, the section 252 of each booklet
290 is folded along the score line 238 so that the section 252
covers the section 254. The section 240 is also folded along the
score line 238 backwardly into engagement with the section 242, as
shown in FIGS. 21 and 23. Thus, each booklet 290 appears as shown
in FIG. 22 as the personalized information 284 appears through the
window 264. The booklet 290 is then ready to be mailed to the
individual whose name and address appear through the window 264.
When the individual receives the booklet 290, he may read the
material printed therein and may remove the card portion 270 from
the section 254 and place the card portion 270 in the mail for
return to the sender of the booklet 290, as an indication that the
individual whose name and address appears on the card accepts an
offer or the like presented in the booklet.
Thus, it is understood that several types of booklets may be
produced in accordance with this invention.
It is to be understood that in accordance with this invention
personalized information may be applied to sheets or cards which
are attached to a strip in spaced-apart relationship along the
length of the sheet. For example, one of the continuous strips in a
continuous web may have spaced-apart card members or sheets
attached thereto by adhesive means or by staples or the like along
the length of the strip and personalized information is applied
thereto in a manner such as that discussed above.
Although the preferred embodiment of the apparatus has been
described, it will be understood that within the purview of this
invention various changes may be made in the form, details,
proportion and arrangement of parts, the combination thereof, and
manner of use which generally stated consist in booklet structure
and method of production thereof capable of carrying out the
objects set forth, as disclosed and defined in the appended
claims.
* * * * *