U.S. patent number 3,881,649 [Application Number 05/464,855] was granted by the patent office on 1975-05-06 for holders having foldable support.
This patent grant is currently assigned to The Cooperative Marketing Co.. Invention is credited to Richard G. Krautsack.
United States Patent |
3,881,649 |
Krautsack |
May 6, 1975 |
HOLDERS HAVING FOLDABLE SUPPORT
Abstract
A holder for presenting an assemblage of items to be taken on a
one-by-one basis. The items may be in a pad or loose within an
open-top receptacle. The holder includes a foldable support
carrying adhesive attachment means, preferably pressure-sensitive
adhesive with a release liner. The support is foldable so that the
holder can be attached to a forward-or rearward-facing surface or
to the underside of a horizontal surface.
Inventors: |
Krautsack; Richard G.
(Arlington Heights, IL) |
Assignee: |
The Cooperative Marketing Co.
(Elmhurst, IL)
|
Family
ID: |
23845523 |
Appl.
No.: |
05/464,855 |
Filed: |
April 29, 1974 |
Current U.S.
Class: |
229/117.12;
206/806; 206/460; 229/152 |
Current CPC
Class: |
G09F
1/10 (20130101); B65D 5/4208 (20130101); Y10S
206/806 (20130101) |
Current International
Class: |
G09F
1/00 (20060101); G09F 1/10 (20060101); B65D
5/42 (20060101); B65d 005/06 () |
Field of
Search: |
;40/1R,12
;206/45.13,44.12,43,425,460 ;229/485B,38R ;221/282 |
References Cited
[Referenced By]
U.S. Patent Documents
Primary Examiner: Moorhead; Davis T.
Attorney, Agent or Firm: Fitch, Even, Tabin &
Luedeka
Claims
What is claimed is:
1. A holder or the like for presenting an assemblage of items to be
taken therefrom on a one-by-one basis, which holder comprises
a generally planar foldable support sheet having a plurality of
parallel fold lines and first and second adhesive attachment means
so disposed that said support can be attached to differently
oriented surfaces,
said support comprising a main section, a first attachment section,
a second linking section and a third connection section which are
serially connected to one another at said fold lines,
said first and second adhesive attachment means disposed,
respectively, upon the front surface of said first and third
sections,
said sections being proportioned so that
by folding said first section rearward about 180.degree. and said
third section about 180.degree. relative to said second section and
by connecting said third section to one location on the rear
surface of said sheet via said second adhesive attachment means,
said holder is adapted for attachment to a forward-facing surface
via said first adhesive attachment means, or alternatively
by folding said second section rearward about 180.degree. to lie
generally adjacent the rear surface of said first section and said
third section about 180.degree. relative to said second section and
by connecting said third section to a second location on the rear
surface of said sheet, said holder is adapted for attachment via
said first adhesive attachment means to a rearward-facing
surface.
2. A holder in accordance with claim 1 wherein said first section
is narrower than said second section so that said first section can
be folded rearward about 90.degree. and said third section can be
folded less than 180.degree. relative to said second section and
can be connected to a third location on the rear surface of said
sheet to adapt said support for attachment to the undersurface of a
shelf or the like via said first adhesive attachment means.
3. A holder in accordance with claim 2 wherein said adhesive
attachment means comprises pressure-sensitive adhesive covered by a
release liner.
4. A holder in accordance with claim 2 wherein said main sheet
section is formed with interconnected sidewalls, a front wall and
bottom closure means which can be formed to create an open-top
pocket for holding the assemblage.
5. A holder in accordance with claim 4 wherein said first section
has about the same width as said sidewalls so that said first
section can be folded forward about 90.degree. to serve as a cover
for said pocket while said second and third sections are tucked
between said front wall and the assemblage.
6. A holder in accordance with claim 5 wherein a foam strip
carrying pressure-sensitive adhesive and a release liner
constitutes said first adhesive attachment means and also serves as
a cushion to hold the assemblage in place when said first section
is in its cover-providing orientation.
7. A holder in accordance with claim 2 wherein the rear surface of
said sheet carries indicia to indicate the proper alignment of the
lower edge of said third section thereon in said first, second and
third locations.
8. A holder in accordance with claim 2 wherein the assemblage is
constituted by a plurality of sheets connected along their upper
edges by a padding adhesive to constitute a pad which is attached
to the front surface of said main section.
9. A holder in accordance with claim 8 wherein said main section is
perforated and wherein said padding adhesive extends through said
perforations.
Description
This invention relates to holders for dispensing sheetlike items
and more particularly to improvements in such holders which
facilitate mounting by attachment to surfaces of different
orientation.
Various holders have been produced for displaying advertising
material and the like in locations of convenience or in locations
of high traffic flow designed to catch the eye of the consumer, as
in a drugstore, grocery supermarket, or retail shop of this general
type. U.S. Pat. No. 2,755,576 discloses an advertising display pad
carrying a plurality of tear-off sheets in the form of a gummed pad
attached to a backing sheet wherein the upper rear surface of the
backing sheet is provided with a strip of pressure-sensitive
adhesive designed to facilitate its mounting by pressing the
adhesive-coated backing sheet into the front surface of the price
channel. Other similar display holders have also been developed
which utilize the price channels of supermarket shelves for the
support thereof. More versatile holders are desired.
It is an object of the present invention to provide an improved
holder for an assemblage of sheetlike items which is capable of
mounting in a variety of differently oriented locations. Another
object is to provide a versatile holder for mounting an assemblage
of advertising sheets or the like by attachment to a rearward or
forward-facing surface or to the undersurface of a shelf or the
like. A further object of the invention is to provide an open-top
holder for presenting an assemblage of loose, folded sheets or
booklets having a support which facilitates mounting to surfaces of
different orientation and which doubles as a cushioning cover
during shipment of the filled holders to their ultimate
destination.
These and other objects of the invention will become apparent from
the following detailed description of devices embodying various
features of the invention when read in conjunction with the
accompanying drawings wherein:
FIG. 1 is a front view of a holder embodying various features of
the invention which carries a pad of advertising sheets;
FIG. 2 is a rear view of the holder shown in FIG. 1;
FIG. 3a is a diagrammatic side view showing, via broken lines, the
steps of folding the support portion of the holder of FIG. 1 to
facilitate its attachment in handing relation from a
rearward-facing surface;
FIG. 3b shows the holder, folded as depicted in FIG. 3a, supported
from the rear surface of the price channel of a grocery supermarket
shelf;
FIGS. 4a and 4b are similar to FIGS. 3a and 3b but show folding the
holder into a configuration adapted for attachment to the
undersurface of a shelf;
FIGS. 5a and 5b are also similar to FIGS. 3a and 3b but show
folding the holder in a manner adapted to facilitate attachment to
a forward-facing surface or wall;
FIG. 6 illustrates a blank adapted to be folded into an open-top
pocket-type holder embodying various features of the invention;
FIG. 7 illustrates the set-up holder of FIG. 6 with its support
portion adapted for attachment to a horizontal undersurface;
FIG. 8 is a sectional view taken through the holder of FIG. 6 as it
would appear when filled with an assemblage of sheetlike items and
with the support portion being folded and tucked into a
cover-providing orientation;
FIG. 9 is a sectional view similar to FIG. 4b showing the filled
holder of FIG. 7 supported from the undersurface of a shelf;
and
FIG. 10 is a view generally similar to FIG. 3b which illustrates
the holder of FIG. 6 being folded and attached to the rear surface
of a price channel .
Very generally, the invention provides a versatile holder which is
simple in construction, but which is capable of supporting an
assemblage of sheetlike items by hanging attachment to an
undersurface of a shelf or the like, to the forward-facing surface
of a shelf, a wall or the like, or to the rear surface of a
depending element, such as the price channel on a grocery
supermarket shelf. Because of its versatility, the invention is
considered to have valuable application to the distribution of
advertising material of any type, such as order blanks for special
offers, coupons, partial price return offers, recipes, applications
for credit cards or loans, etc., which may be desirably located in
any high traffic area; however, the invention also has application
to providing convenient mounting for assemblages of more standard
items, such as telephone return-call slips, memo paper, and the
like, in locations where they will be available when repeatedly
needed. The assemblage of items to be made available for
distribution or for use may be single sheets, folded sheets or even
thin booklets. The items may be attached to one another at their
upper edges in the form of a commonly used gummed pad, or they may
be held loosely within an open-topped tray or pocket provided by
the holder.
Referring first to FIGS. 1 through 5, there is shown a holder 11 in
the form of a generally planar foldable sheet made of suitable
weight fiberboard material or the like which includes a lower main
portion 13 and an upper support portion 15. In the illustrated
embodiment, the main portion 13 extends the full length of the
holder and includes an upper heading part 17 and a lower part 19
that serves as a backing sheet for a plurality of advertising
sheets 21. A line of perforations 23 is provided in the main
portion 13, and the assemblage of advertising display sheets 21 is
preferably held together by a hot melt padding adhesive 25 applied
in situ with the sheets disposed upon the backing sheet portion 19
in a manner so that the adhesive 25 extrudes through the
perforations 23 to the rear surface of the holder and thus provides
a strong bond that unites the assemblage of sheets 21 to the holder
11.
The sheet from which the holder 11 is formed is generally
rectangular in shape and contains parallel fold lines 29, 31 and
33. The lowermost fold line 29 serves as the line of demarcation
between the main portion of the holder and the support portion 15
thereof. The fold lines 29 and 31 define between them a first or
attachment section 35, and the fold lines 31 and 33 are spaced
further apart and define a second or linking section 37. A third or
connection section 39 is defined between the uppermost fold line 33
and the upper edge of the sheet.
As best seen in FIG. 1, the attachment section 35 has a layer 41 of
pressure-sensitive adhesive applied to the front surface thereof,
which is covered by a release liner 43. Similarly, the connection
section 39 has a layer 45 of pressure-sensitive adhesive applied to
the front surface thereof, which is covered by release liner 47.
Although the front surfaces of the sections 35 and 39 are shown as
being substantially completely covered with pressure-sensitive
adhesive, it should be understood that a lesser amount of the
surface might be adhesively coated to achieve the desired
objective.
FIGS. 3a and 3b illustrate the folding of the support portion 15 of
the holder 11 in a manner to facilitate attachment to the rear
surface of the price channel of a grocery supermarket shelf. It
should be understood that the support in this configuration is
adapted for attachment to any generally rearward-facing surface,
and a price channel is simply illustrated as one type of a
high-traffic flow location where the invention may be valuably
employed. The folding sequence is diagrammatically depicted in FIG.
3a using broken-lined illustrations. As can be seen, the connection
section 39 is folded rearward 180.degree. about the fold line 29
and the linking section 37 is similarly folded rearward 180.degree.
about the fold line 31. The release liner 47 is removed and the
adhesive-coated front surface of the connection section 39 is
pressed against the rear surface of the sheet, generally in the
region of the header section 17 effecting joinder thereof. In this
respect, the rear surface of the sheet of the holder preferably
contains indicia, in the form of a dotted line A or the like,
together with an accompanying legend (not shown) such as, "Fold to
This Line for Rear Vertical Surface Application."
FIG. 3b depicts a fragmentary front portion of a grocery
supermarket shelf 51 having a depending front price channel 53.
After removing the release liner 43, it is a simple matter to hang
the holder from the rear surface of the price channel 53 by simply
pressing the adhesive-coated front surface of the attachment
section 35 thereagainst.
FIGS. 4a and 4b depict the folding of the support portion 15 into a
configuration for mounting to a horizontal undersurface. The
connection section 39 and the linking section 37 are again folded
rearward, respectively at the fold lines 31 and 33; however, this
time the attachment section 35 is also folded rearward 90.degree.
about the fold line 29 to form the generally triangular
configuration shown in FIG. 4b. The adhesive-coated front surface
of the connection section 35 is attached to the rear surface of the
sheet at a slightly lower location. The printed, dotted line B
(FIG. 2) indicates the alignment of the fold line 33 adjacent the
rear of the sheet 11, and the rear surface may contain a legend,
such as "Fold to This Line for Horizontal Surface Application,"
accompanying the indicia B.
Depicted in FIG. 4b is a fragmentary view of a front portion of a
supermarket shelf 55 which has a price channel 57 formed with a
re-entrant flange 59. Removal of the release liner 43 allows the
holder 11 to be mounted in hanging relation below the shelf 55 by
pressing the adhesive-coated attachment section 35 against the
undersurface of the re-entrant flange 59.
FIG. 5a shows the folding of the support portion 15 into a
configuration suitable for attaching to a forward-facing surface,
such as a wall 61 or the like. To achieve this configuration, the
connection section 39 is folded rearward 180.degree. about the fold
line 33, and the attachment section 35 is folded rearward
180.degree. about the fold line 29. The fold line 31 remains
unbroken. Removal of the release sheeting 47 permits the
adhesive-coated front surface of the connecting section 39 to be
pressed against the rear surface of the backing layer portion 19 of
the sheet at the lowermost location of the three configurations.
The alignment of the fold line 33 is at the indicia C (FIG. 2),
which may be accompanied by a suitable legend such as "Fold to This
Line for Front Surface Application." Removal of the release layer
43 then allows the holder 11 to be pressed against the vertical
surface of a wall 61 or the like where the pad of sheets 21 will be
held in hanging relationship thereupon.
Depicted in FIGS. 6 through 10 is an alternative embodiment of a
holder which provides an open-top tray or pocket designed to carry
an assemblage of items which need not be interconnected with one
another as is the case of a gummed pad. Accordingly, this
pocket-type holder may be considered more appropriate for the
distribution of folded-sheets or multipage booklets; however, it
could also be employed for the distribution of single sheet items,
or items of any suitable shape that could be conveniently held in
the pocket so that the upper portions thereof are available for
ready removal.
More specifically, FIG. 6 depicts a blank 71 designed to be folded
into the pocket-type holder 73 shown in FIGS. 7-10. The blank 71
provides an upper support portion 75 and a lower pocket-forming
portion 77. The lower portion 77 includes a main panel 79 which
forms the rear panel of the pocket, a left side wall 81, a front
panel 83 and a right side wall 85, serially connected to one
another by score or fold lines. A glue flap 87 is attached to the
right hand side of the main panel 79 (as viewed in FIG. 6). The
blank 71 would normally be formed into flattened, tubular
configuration at the plant of the fabricator thereof by folding the
glue flap 87 into overlying relationship upon the main panel 79,
applying appropriate adhesive to the glue flap 87 and then folding
the front panel 83 and the side panel 85 into overlying
relationship so that the side panel 85 is mated to the glue flap
87.
The lower pocket-forming portion 77 is also provided with a
self-locking bottom closure in the form of flaps 89a, 89b, 89c and
89d. When the holder 73 is ready to be filled with the items to be
distributed, the slotted rear flap 89a is first infolded, followed
by the side flaps 89b and 89d which are formed with locking ears,
and then locking is automatically effected by infolding the front
tab-carrying flap 89c.
The support portion 75 is connected to the main panel 79 at a fold
line 91, and it also contains parallel fold lines 93 and 95. Fold
lines 91 and 93 define a first attachment panel or section 97
therebetween, and fold lines 93 and 95 define a second linking
panel or section 99 therebetween. An uppermost connection panel or
section 101 is defined by the fold line 95 and the uppermost edge
of the blank 71.
The attachment panel 97 includes a thin strip of foam material 103,
such as polyurethane foam, which is adhesively attached to the
panel and which provides a front surface that is coated with a
pressure-sensitive adhesive. A suitable release liner 105 covers
the front adhesive-coated surface of the foam strip 103. A major
portion of the connection panel 101 is coated with a layer 107 of
pressure-sensitive adhesive which is covered by a suitable release
liner 101.
FIG. 7 illustrates the holder with the pocket formed and with the
support portion 75 folded into a configuration suitable for hanging
by attachment to the undersurface of a shelf or the like. The items
intended for distribution are omitted from this view for clarity.
FIGS. 8 through 10 show the holder 73 filled with thin booklets 113
which are representatively illustrated therewithin.
FIG. 8 shows the support structure 75 in the configuration wherein
it doubles as a cover for the pocket portion of the holder 73.
After the pocket is filled with an assemblage of thin recipe
booklets 113 or the like, the support portion is folded forward at
the fold lines 91 and 93, and the connection panel 101 and the
linking panel 99 are slipped downward into the pocket between the
forwardmost sheet member and the front panel 83. This completely
closes the pocket, and the foam strip 103 with the release liner
105 still attached serves as a cushion to hold the thin booklets
113 in place during shipment.
When the holder 73 arrives at its destination and is ready for
installation, the support 75 is folded in the same manner as the
support 15 described hereinbefore. In this respect, FIGS. 7 and 9
show the support 75 folded for mounting to the undersurface of a
supermarket shelf 55. The attachment panel 97 is folded rearward
90.degree. from the main panel 79 of the pocket, and the linking
panel 99 is folded at an angle of about 45.degree. thereto in the
illustrated version. The release liner 109 is removed from the
adhesive 107, and the connection panel 101 is joined to the rear
surface of the main panel section 79 of the blank at a location
near the upper edge thereof. The release liner 105 is removed from
the adhesive-carrying foam strip 103, and it is pressed into
contact with the underside of the shelf flange 59.
FIG. 10 shows the support folded for mounting to a rearward-facing
vertical surface, such as the rear surface of the price channel 53
of a grocery supermarket shelf. Similar to the operation described
in FIGS. 3a and 3b, the linking panel 99 and the connection panel
101 are each folded rearward 180.degree., and the adhesive layer
107 is pressed against the rear surface of the blank 71 at about
the location of the lower portion of the attachment panel 97 and an
upper region of the main pocket panel 79. The support portion 75
can also be configured for mounting upon a wall or the like as
depicted in FIGS. 5a and 5b.
The invention provides a holder of relatively simple design which
can be shipped in a substantially flat condition to users or to
distribution points. Because of the versatility of its support
arrangement, the holder can be employed without concern over the
type of shelves or other display points available at the ultimate
destination. Because the holder can be simply and effectively
attached to an undersurface or to a forward- or rearward-facing
vertical surface, it has wide appeal to the grocery and drugstore
markets where shelf constructions are changing. Although some
modifications have been mentioned throughout the specification,
other modifications that would be obvious to one having the
ordinary skill in the art should be understood as falling within
the scope of the invention which is defined by the claims appended
hereto. For instance, in the embodiment shown in FIGS. 6-10,
instead of providing the illustrated bottom closure, a closure
which sets up automatically upon squaring the pocket 77 may be
incorporated.
Various additional features of the invention are set forth in the
claims that follow.
* * * * *