U.S. patent number 3,804,323 [Application Number 05/223,456] was granted by the patent office on 1974-04-16 for shopping bag with deteachable coupon.
This patent grant is currently assigned to Warren F. B. Lindsley. Invention is credited to Milton M. Bemel.
United States Patent |
3,804,323 |
Bemel |
April 16, 1974 |
SHOPPING BAG WITH DETEACHABLE COUPON
Abstract
Shopping bag with detachable coupon portion for advertising
communication and shopping convenience.
Inventors: |
Bemel; Milton M. (Scottsdale,
AZ) |
Assignee: |
Lindsley; Warren F. B.
(Paradise Valley, AZ)
|
Family
ID: |
22836577 |
Appl.
No.: |
05/223,456 |
Filed: |
February 4, 1972 |
Current U.S.
Class: |
383/40; 206/831;
383/127; 206/459.5; 283/56 |
Current CPC
Class: |
B65D
33/004 (20130101); Y10S 206/831 (20130101) |
Current International
Class: |
B65D
33/00 (20060101); B65d 031/12 (); B65d
033/00 () |
Field of
Search: |
;229/53,56,57,87B
;206/DIG.22 ;150/1.7 |
References Cited
[Referenced By]
U.S. Patent Documents
Foreign Patent Documents
|
|
|
|
|
|
|
1,101,199 |
|
Oct 1955 |
|
FR |
|
6,398 |
|
Mar 1899 |
|
GB |
|
Primary Examiner: Price; William I.
Assistant Examiner: Garbe; Stephen P.
Attorney, Agent or Firm: Lindsley; Warren F. B.
Claims
1. A bag formed of flexible material defining:
a front panel,
a rear panel,
at least a pair of side panels connecting the side edges of said
front and rear panels, and
a bottom member for connecting one end of the front, rear and side
panels into an open ended bag,
the other ends of said front, rear and end panels defining an open
mouth of said bag,
said bottom member having a removable portion containing an
advertising redeemable item secured thereto,
said removable portion comprises a protective sheet secured to the
outside surface of the bottom member by adhesive means arranged
along a part of its periphery,
said sheet being provided with two parallel lines of perforations
extending longitudinally of said sheet inwardly of one edge of said
sheet and at least one line of perforations extending laterally
between said two parallel lines inwardly of said one edge of said
sheet to provide a tear away strip,
said strip being provided with a flap at said one edge of said
sheet for
2. The bag set forth in claim 1 wherein said pocket comprises a
panel
4. The bag set forth in claim 1 in further combination with an
advertising sheet arranged inside of the pocket formed by said
sheet and the bottom of
5. The bag set forth in claim 1 wherein said tear away strip
comprises at least one advertising redeemable item.
Description
BACKGROUND OF THE INVENTION
This invention relates to an advertising combination and more
particularly to an advertising communication or vehicle and an
article of merchandise to which the advertising communication is
removably attached.
FIELD OF THE INVENTION
This invention is particularly directed to new and novel shopping
bags which may be, for example, of the paper bag variety especially
adapted for use in grocery and department stores and the like where
check-out counters are provided.
Description of the Prior Art
Heretofore "premium" or store coupons have been used as a part of
an advertising system designed as an incentive for the retail
salesman to sell, or the consumer to buy a particular brand of
merchandise. These coupons have been inserted in the package by the
manufacturere, inserted in magazines, newspapers, etc., or handed
out by the manufactuere through other mediums. Retailers at times
have used clip-out coupons in local ad sheets to offer a premium
discount locally on various products.
None of the methods have been completely satisfactory because the
nationally published coupons have not benefited equally well all
retail merchandisers, have not reached a substantial part of the
public since magazines and the like are not available to all
shoppers, and have lent themselves to various forms of fraud on the
advertiser as well as the local retailer. Therefore a new method of
advertising and article of merchandise are needed to more
effectively utilize the premium coupon system.
Summary of the Invention
In accordance with the invention claimed, a new and improved method
of advertising communication and articles of merchandise are
provided which more effectively utilize the premium coupon
advertising system. The vehicle for accomplishing the invention is
the shopping bag, which is provided with removable portion or
portions which either contain a coupon or stamp or open a pocket
which contains said coupon or stamp.
It is, therefore, one object of this invention to provide a new and
improved method of advertising communication and article of
merchandise for accomplishing said method.
Another object of this invention is to provide a new and improved
shopping bag with tear away portion for containing or concealing an
advertising communication.
A further object of this invention is to provide a new and improved
shopping bag with perforated tear away coupons forming a part
thereof.
A still further object of this invention is to provide a new and
improved paper shopping bag with perforated tear away portions
around at least a part of the mouth of the bag containing coupons
or stamps for "cents off" purchases of and/or redeeming
merchandise.
A still further object of this invention is to provide a new and
improved paper shopping bag having a tear away pocket on the base
of the bag.
A still further object of this invention is to provide a label,
coupon or stamp which may be readily grasped for easy
detachment.
Further objects and advantages will be apparent as the following
description proceeds and the features of novelty which characterize
this invention will be pointed out with particularity in the claims
annexed to and forming part of this specification.
BRIEF DESCRIPTION OF THE DRAWING
The present invention may be more readily described by reference to
the accompanying drawing in which:
FIG. 1 is a perspective view of a shopping bag showing the
perforated tear away coupon portion along the edge of one side of
the mouth of the shopping bag;
FIG. 2 is a perspective view of a modification of the bag shown in
FIG. 1 with a portion of the shopping bag shown in FIG. 1 with the
tear away portion partially removed from the mouth of the bag;
FIG. 3 is a perspective view of a modification of the shopping bag
shown in FIGS. 1 and 2 in collapsed form with a tear away pocket on
the outside of the bottom of the bag;
FIG. 4 is a modification of the pocket for a shopping bag shown in
FIG. 3 wherein a portion of the outsde flap of the pocket is
perforated partly along its length;
FIG. 5 is a further modification of the pockets for the bottom of
shopping bags wherein the opening end of the pocket is partially
glued on a portion of the length and opposite end; and
FIG. 6 is a still further modification of the pocket for the bottom
outside surface of shopping bags wherein a tear away perforated
strip is arranged along substantially the center line of the
outside pocket surface.
DESCRIPTION OF THE PREFERRED EMBODIMENT
Referring more particularly to the drawing by characters of
reference, FIG. 1 discloses a shopping bag 10 which may be formed
of any suitable material such as, for example, paper which is
composed of, when in its collapsed or extended position,
substantially two coplanar surfaces or panels 11 and 12, one of
which may be called a front surface and the other a back surface.
As shown in FIG. 1, these surfaces 11 and 12 are vertically
extending above the bottom or base panel or member 13 of the
shopping bag and interconnected by end surfaces or panels 14, 15
and 16, 17. The end panels 14, 15 and 16, 17 are joined by fold
lines 18 and 19, respectively, extending longitudinally of the bag.
As shown in FIGS. 1 and 3, the ends of the bags further comprise
the insert panels 20 (only one of which is shown) which permit the
bag to be collapsed as shown in FIG. 3.
This disclosure is not intended to be limited to particular
shopping bags or their folding characteristics but is directed to
the modifications of known shopping bags and bag designs so as to
utilize new and improved advertising opportunities by modifying the
known shopping bags in such a manner as to provide a new, different
and useful article having the familiar outline of the known
bags.
FIGS. 2 and 3, although modifications of the bag shown in FIG. 1,
have similar parts and where they are similar are given like
reference characteristics.
As shown in FIGS. 1 and 2, the shopping bag 10 in FIG. 1 and 10a in
FIG. 2 are provided with removable portions 25 and 25i a,
respectively, which may be along one or both sides of the mouth of
the bag. Even though the portions 25 and 25a are shown in detail
along only one side of the mouth of the bag, it should be
recognized that it is within the intent and scope of this invention
to arrange these portions along one or both sides and/or the ends
of the bag.
These strips or portions may be formed by perforating the width and
ends of the bags as shown at 26, 26a in FIGS. 1 and 2, and along
the intersection of the portions with the ends of the bag as shown
at 27, 27a and 28, 28a and between various portions of the strip as
shown at 29, 29a and 30, 30a. Thus, this tear away portion or parts
thereof may comprise advertising material, communications, stamps
or coupons 31, 32 and 33 of one type or another on the front panel
of the bag and coupons 31', 32' and 33' on the back panel of the
bag as shown in FIG. 1, or coupons 34 and 35 with a bonus stamp 36
of one form or another arranged within the tear away strip or
portion of the bag as shown in FIG. 2.
FIG. 3 illustrates a modification of the shopping bags shown in
FIGS. 1 and 2 wherein shopping bag 10b is provided with a patch
pocket 37 on the outer surface of its base 13. This pocket
comprises an outer surface 38 which is sealed to the bottom of the
bag along at least a part of its edges as shown by the surfaces
identified by reference characters 40a, 40b, 40c, 40d and 40e. The
adhesive surfaces 40a, 40b and 40c may be glued surfaces firmly
fixing the outer surface 38 to the bottom or base 13 of the bag.
The end 41 of the pocket may be detachably sealed to the bottom of
the bag in any suitable manner and by any suitable material.
As shown in FIG. 3 the pocket is intended to conceal when closed
advertising material of any type such as one or more coupons 42
which may be retreived by grasping the finger hold of the pocket
formed by the notch 43 in surface 38 and tearing the inside portion
of the pocket along the perforations 44, as shown. The front tear
away portion 38' of surface 38 or all of surface 38 can be a
detachable advertising redeemable item, if so desired.
As noted from FIG. 4, the pocket 45 formed on the outside surface
of the bottom of bag 10b may be selaed permanently along both sides
46 and 47 and its end 48, as shown, with its other end 49 open.
This pocket contains the same type of perforations 44 shown in FIG.
3 for permitting the outer surface 50 of the pocket to be torn at
least partially to open one end of the pocket to retrieve coupon
42.
FIG. 5 illustrates a further modification of the pockets shown in
FIGS. 3 and 4 wherein pocket 51 comprises an outside surface 52
which is sealed or glued uniformly along a like part of each of its
sides at 53 and 54 and along its end 55. The mouth of the pocket 56
is detachably connected to the bottom of the bag as shown in FIG. 3
to seal the pocket. In this modification part of the sides of the
pocket in areas 57 and 58 are unattached so that the retriever of
coupon 42 merely lifts up end 59 to detach the end of surface 52
from the pocket to open the pocket and expose its contents.
FIG. 6 illustrates a still further modification of the pocket
structures shown in FIGS. 3, 4, and 5 wherein the pocket 60
comprises an outer surface 61 sealed to the outside surface of the
bottom of the bag along the sides 62 and 63 and its end 64. The
mouth of the pocket is also sealed at end 65. The center of outer
surface 61 of pocket 60 is provided with a tear away strip 66 which
is formed by perforating surface 61 along lines 67 and 68. This
strip may also contain or comprise one or more stamps or coupons
70.
When the retriever of the coupon wants to reach the coupon 42, he
merely grasps the outer sheet 61 of pocket 60 by thumb notch 69
formed in one end of the tear away strips and pulls back on the
tear away strip to open the pocket.
Thus, as shown in FIGS. 1-6, the standard shopping bag is so
modified that it serves as an advertising medium and vehicle for
delivering coupons to the public of given stores or generally to
customers of bag distributors in such a manner that the stamps are
easily noticed, removed from the bag and used without destroying
the bag.
If the bags are nor preprinted, the tear or cut away portions of
bags 10 and 10a may be stamped by the individual stores. The
pockets of bags as shown in FIG. 3 may be stuffed automatically
when the bag is made or later if so desired for general, regional,
district or local distribution. It should be recognized that the
outer sheets 38, 50, 52 and 61 of FIGS. 3-6 may contain advertising
coupons, if so desired.
Although but a few embodiments of the invention have been shown and
described, it will be apparent to those skilled in the art that
various changes and modifications may ue made therein without
departing from the spirit of the invention or from the scope of the
appended claims.
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