U.S. patent number 3,786,914 [Application Number 05/260,675] was granted by the patent office on 1974-01-22 for shipping and display carton.
This patent grant is currently assigned to Dow Corning Corporation. Invention is credited to Hervey F. Beutler.
United States Patent |
3,786,914 |
Beutler |
January 22, 1974 |
SHIPPING AND DISPLAY CARTON
Abstract
Shipping and display carton combination comprising a rectangular
box, having a tear strip around all four sides spaced from bottom
to allow top and top portions of sides to be removed leaving a tray
and exposing contents. A sleeve foldable into the box and
dimensioned to fit around tray, is slipped over the tray and held
unfolded by the tray and a rigidifying rib.
Inventors: |
Beutler; Hervey F. (Saginaw,
MI) |
Assignee: |
Dow Corning Corporation
(Midland, MI)
|
Family
ID: |
22990145 |
Appl.
No.: |
05/260,675 |
Filed: |
June 7, 1972 |
Current U.S.
Class: |
206/767;
229/117.02; 229/235; 229/199; 229/238 |
Current CPC
Class: |
B65D
5/5246 (20130101) |
Current International
Class: |
B65D
5/52 (20060101); B65D 5/44 (20060101); B65d
005/52 () |
Field of
Search: |
;206/44R,44.12,45.12,45.28-45.30,65B,44B ;229/16D,41B |
References Cited
[Referenced By]
U.S. Patent Documents
Primary Examiner: Ross; Herbert F.
Assistant Examiner: Lipman; Steven E.
Attorney, Agent or Firm: Hermann; Howard W.
Claims
That which is claimed is:
1. A shipping and display carton combination comprising
a rectangular box having top, bottom, and four sides;
separating means extending around the box for removing from said
box the top and top portions of at least three sides thereof,
and
a rectangular sleeve adapted to be slid into position surrounding
lower portions of all four sides of said box, said rectangular
sleeve having length and width dimensions substantially equal to
the length and width dimensions of the bottom of the box and a
height dimension along at least a portion of an elongated wall
thereof which is greater than the height dimension of said box,
said one wall having a generally horizontal fold therein at a
maximum height less than the height of said box and said sleeve
further including at least two substantially vertical folds therein
at positions other than the four corners thereof whereby the sleeve
may, by folding on said vertical folds and said generally
horizontal fold, be folded into a unit small enough to fit within
the confines of that box.
2. A shipping and display container as defined in claim 1 and
further including foldable rigidifying means affixed to said
elongated wall of said sleeve for retaining said wall in upright
position when said sleeve is unfolded.
3. A shipping and display container as defined in claim 2 wherein
said rigidying means comprises a flap extending across said
generally horizontal fold and bendable tab means for retaining said
flap at substantially a right angle to said elongated wall.
4. A shipping and display container as defined in claim 3 wherein
both walls of said sleeve which are adjacent to said elongated wall
have a substantially greater height dimension adjacent said
elongated wall than the height dimension of said walls adjacent the
wall opposite said elongated wall of said sleeve.
5. A shipping and display carton as defined in claim 4 wherein the
height dimension of the wall opposite said elongated wall of said
sleeve is substantially equal to the height dimension of the lower
portion of said box after it has been separated from the upper
portion thereof.
Description
BACKGROUND OF THE INVENTION
The present invention relates to the packaging art and more
particularly to cartons for packaging articles of commerce and
displaying the same to the buying public.
In the field of merchandising of articles to the buying public it
is necessary that goods be shipped from factories eventually to
retail outlets where they may be purchased. In the handling of
small articles this necessarily requires the packing of goods into
cartons of one type or another which will withstand the abuses of
shipment until the goods reach the merchant. In the merchant's
business establishment attempts are usually made to present the
goods to prospective buyers in displays which are attractive to the
buyer's eye and will cause him to purchase the goods so
displayed.
The art of packaging and displaying goods is a very refined one.
One can realize this by looking around in virtually any mercantile
establishment. One problem which exists, however, in many of the
display packages presently in use is the amount of labor required
in setting up the display. A labor requirement, of course, involves
expense which in turn reduces profit to the merchant. It is toward
this problem which the present invention is directed.
SUMMARY OF THE INVENTION
It is a primary object, therefore, of the present invention to
produce a shipping and display carton combination which provides
sufficient ruggedness for withstanding shipment and storage and yet
allows an advertising display to be set up with a minimum of effort
and in a form attractive to the buying public. In accordance with
this and other objects there is provided in accordance with the
present invention a shipping and display carton combination which
comprises a rectangular box having a top, bottom, and four sides,
and having manually operable separating means around all four sides
of the box for removing the top and portions of at least three
sides thereof leaving a tray in which the contents of the box are
exposed. A rectangular sleeve having length and width dimensions
substantially equal to the length and width dimensions of the
bottom of the box is slidably fitted over the tray and serves to
present advertising matter to prospective customers and to retain
the contents of the box in position but readily accessible. The
sleeve is made so that it is foldable to flat form to fit within
the box and overlie the merchandise in the box until the box is
opened.
BRIEF DESCRIPTION OF THE DRAWINGS
Other objects and intended advantages of the present invention will
become obvious to those skilled in the art from a reading of the
following detailed description when read in connection with the
accompanying drawings wherein:
FIG. 1 is a view in perspective of a shipping carton made in
accordance with the present invention;
FIG. 2 is a view in perspective of the display setup using the
carton of FIG. 1;
FIG. 3 is a view in perspective of the display sleeve shown in FIG.
2;
FIG. 4 shows the method of assembly of the display of FIG. 2 as to
placement of the sleeve; and
FIG. 5 is a view in perspective of the rear of the display of FIG.
2 showing greater detail of the sleeve.
DESCRIPTION OF PREFERRED EMBODIMENTS
Referring now to the drawings wherein like reference characters
designate like or corresponding parts throughout the figures
thereof there is shown in FIG. 1 a rectangular box having a top 11
and a plurality of sides 12. Two of the sides 12 and the box bottom
are, of course, not visible in FIG. 1 because of the angle of
presentation of the illustration. Provided around all four sides 12
of the rectangular box there is provided a separating means 13
which may, for example, be a tear strip actuated by pulling on a
tab 14 provided at one corner or on one side of the box. Aside from
the separating means such as the tear strip, the box may be of
conventional construction such as cardboard having glued flaps to
create the top and bottom. While it is preferable that the tear
strip be provided at the intersections of the sides of the box with
a plane parallel to the box bottom at a distance approximately one
quarter the height of the box from the box bottom, this positioning
is not necessary nor is it necessary that the tear strip extend
around all four sides of the box. For example, the separating means
could instead be provided at the intersections of a plane inclined
to the box bottom with three sides and the top 11. It is only
necessary that the major portion of the top and the top portions of
three other sides be removed to provide an attractive display in
accordance with the present invention. Any suitable means for
separation of the box into two parts can be utilized. The use of
the tear strip, however, simplifies opening and eliminates the
possibility of cutting of the contents of the box with a knife or
similar sharp article.
After the top portion of the box has been removed a sleeve 16
designed to fit over the outside of the tray formed by removing the
top portion of the box, and having dimensions substantially equal
to those of the bottom of the box, is place over the bottom to
retain the contents of the box in position and to provide an
attractive display of those contents. The sleeve 16 has an
elongated side made up of two parts; a lower portion which is
connected at both edges to the sides of the sleeve and forms the
corners of the sleeve and a flap 17 which when unfolded gives the
side an overall height which is higher than the height dimension of
the box to provide a viewing area above the contents of the box.
The top and bottom portions of the elongated side are preferably
connected by a generally horizontal fold 18 so that the flap 17 can
be folded downwardly. Similarly the two side walls of the sleeve
which are attached to the elongated wall have two substantially
vertical folds at positions other than the four corners thereof
whereby the sleeve may by folding on the vertical folds and the
horizontal fold be folded into an area small enough to fit within
the box and be placed on top of or in front of the items packaged
in the box before the box is closed at the factory. In order to
retain the flap 17 in its unfolded position for display purposes
there is preferably provided on the outside of the sleeve a
vertical rigidifying means extending across the generally
horizontal fold 18 as may be seen more clearly from FIG. 5. The
rigidifying means can be, for example, a rib flap 19 having one
vertical edge thereof affixed to the elongated back and extending
across the fold line 18. Provided in the rib flap 19 adjacent the
portion which is affixed to the elongated side of the box is a
bendable tab 20 which can be bent to wedge against the elongated
side and retain the flap at substantially a right angle to the
elongated side thus providing rigidity to hold the foldable flap
portion 17 in vertical position.
It is preferable that the sleeve be made with a wall opposite the
elongated wall having a height dimension which is low enough to
expose a substantial portion of the contents of the tray formed by
the bottom of the box 11. While the sides may have the same height
dimension as the side opposite the elongated side a more attractive
display and better retention is obtained by tapering the other
sides of the sleeve, i.e., giving them a greater height dimension
adjacent said elongated wall than the height dimension adjacent the
wall opposite the elongated wall. It is also preferable that the
height dimension of the wall opposite the elongated wall of the
sleeve is substantially equal to the height dimension of the lower
portion of the box after it has been separated from the upper
portion thereof.
In use the sleeve is folded and placed within the box when the
articles to be contained therein are placed in the box. The box is
then closed and sealed. When the box arrives at the mercantile
establishment where its contents are to be sold, it is separated
into the two portions heretofore described, and the sleeve is
removed and erected over the tray remaining.
Obviously many modifications and variations of the invention will
become apparent to those skilled in the art from a reading of the
foregoing. Accordingly within the scope of the appended claims the
invention may be practiced otherwise than as specifically
described.
* * * * *