U.S. patent number 3,762,545 [Application Number 05/277,164] was granted by the patent office on 1973-10-02 for lipstick display package.
This patent grant is currently assigned to Cameo, Inc.. Invention is credited to Bobby R. Shepherd, Ronald C. Warner.
United States Patent |
3,762,545 |
Warner , et al. |
October 2, 1973 |
LIPSTICK DISPLAY PACKAGE
Abstract
A lipstick display package contains a lipstick of the type
wherein a pomade is supported in a conventional housing for
movement from a completely enclosed position therein to a fully
extended position. The lipstcik is positioned in the package with a
portion of the pomade extending from the housing and with a rigid
at least partially transparent tubular cover surrounding the
extended portion thereof. The display package includes a backing
sheet having a hanging aperture at the top thereof for mounting the
package to a support and a transparent plastic cover sheet having a
portion thereof spaced from the backing sheet to provide a chamber
wherein the lipstick is positioned. Gravitationally movable opaque
means are provided within the tubular cover for covering the
extended pomade portion when the display package is oriented with
the hanging aperture at the top and uncovering the exposed pomade
portion when the display package is inverted.
Inventors: |
Warner; Ronald C. (Toledo,
OH), Shepherd; Bobby R. (Toledo, OH) |
Assignee: |
Cameo, Inc. (Toledo,
OH)
|
Family
ID: |
23059672 |
Appl.
No.: |
05/277,164 |
Filed: |
August 2, 1972 |
Current U.S.
Class: |
206/771;
206/459.5; 206/823; D28/85; 206/461 |
Current CPC
Class: |
B65D
75/366 (20130101); B65D 75/36 (20130101); B65D
2201/00 (20130101); Y10S 206/823 (20130101) |
Current International
Class: |
B65D
75/28 (20060101); B65D 75/36 (20060101); B65d
073/00 (); B65d 085/00 () |
Field of
Search: |
;40/62,326,334,335
;46/135R,239
;206/1.5,45.15,45.18,45.31,45.34,46CC,56C,78R,78B,79,8R,8A,DIG.8
;220/41 ;222/500 ;229/9-10 |
References Cited
[Referenced By]
U.S. Patent Documents
Primary Examiner: Rothberg; Samuel B.
Assistant Examiner: Lipman; Steven E.
Claims
What is claimed is:
1. A cosmetic package comprising:
a colored cosmetic preparation,
a housing means for said colored cosmetic preparation,
said housing means having a viewing portion through which said
colored cosmetic preparation can be visually observed, and
opaque covering means normally covering said viewing portion,
said opaque covering means being gravitationally movable by
manipulation of said package to a position where said viewing
portion is exposed.
2. A cosmetic package according to claim 1 further including a
backing sheet upon which said cosmetic package is mounted.
3. A cosmetic package according to claim 2 wherein said housing
means includes an opaque casing and a transparent covering tube
which forms the viewing portion through which said colored cosmetic
stick can be visually observed.
4. A cosmetic package according to claim 3 wherein said opaque
covering means is movably disposed within said transparent covering
tube.
5. A lipstick package according to claim 4 wherein said opaque
covering means is a slidable tubular member.
6. In a lipstick display package of the type including a backing
sheet and a transparent cover sheet spaced at least partially away
from the backing sheet to provide a chamber for the lipstick being
displayed, an improvement which enables visual observation of the
actual color and shade of the pomade being displayed,
comprising:
a lipstick including a pomade, a housing for said pomade, and drive
means for selectively moving said pomade into and out of the
forward end of said housing;
a rigid transparent tubular cover removably coupled with said
housing and extending beyond the forward end of said housing;
said pomade having at least a portion advanced beyond the forward
end of said housing; and
opaque means gravitationally movable within said tubular cover
toward and away from the forward end of said housing,
said display package being manually movable between a display
position and an inverted position;
said opaque means being gravitationally moved when said display
package is in said display position to a location where said
advaced portion of said pomade is covered thereby and hence not
visually observable, and
said opaque means being gravitationally moved when said display
package is in said inverted position to a location where said
advanced portion of said pomade is exposed and hence visually
observable through said transparent cover sheet and said
transparent tubular cover.
7. The improvement according to claim 6 further including an
aperture means in said backing sheet adjacent the top thereof for
mounting said package in said display position.
8. The improvement according to claim 6 wherein said opaque means
includes a cap member having an open end and a closed end and being
slidably disposed within said cover.
9. The improvement according to claim 6, wherein said opaque means
includes a cylindrical tube having two open ends and being slidably
disposed within said cover.
10. The improvement according to claim 6 wherein said cover is
double-walled and wherein said opaque means includes an opaque
liquid partially filling the space between said double walls.
Description
This invention relates to a display package for lipstick, and more
particularly it relates to a display package for lipstick having
gravitationally movable opaque means for selectively exposing the
pomade to visual observation.
A known and conventional means for commercial marketing of
lipsticks is to merely display a rack of such lipsticks in a retail
outlet. The lipstick is comprised of the colored cosmetic stick,
known in the trade as a pomade, which is contained in a housing and
provided with a drive mechanism to selectively move the pomade from
and into the housing and an opaque tubular cover placeable over the
housing to protect the pomade. In order for the purchaser to
ascertain whether or not the lipstick is the desired color or
shade, the cover is removed from the housing and the pomade is
propelled out from the housing and visually observed. When the
correct shade and color of pomade is found, the purchaser retracts
the pomade into the housing, replaces the cover and purchases the
same. However, three problems occur in displaying and selling
lipsticks in this manner. The first problem is that the pomade is
easily damaged by the handling thereof. The second problem is that
the cosmetic preparation is exposed to unsanitary conditions during
continued purchaser inspection and can be contaminated thereby. The
third problem is that the lipsticks, being rather small and easily
concealable, can be easily pilfered.
These factors, plus the advent of merchandising through
convenience-type outlets have caused retailers of lipsticks to turn
to a card-type display package wherein the lipstick is either
completely enclosed in a sheet of plastic mounted to a backing
card, or is otherwise securely mounted to a backing card. This
package, which is sometimes referred to as a blister pack, can be
easily mounted to a display rack, it prevents damage to the pomade,
it prevents contamination of the pomade, and it is more difficult
to pilfer due to the large size of the plastic blister and card.
However, attempts to market lipsticks in blister packs have not
been altogether satisfactory. Since the lipstick was completely
enclosed by a clear film, could not be removed therefrom without
destroying the film, and the pomade was covered by its cover tube,
it was impossible to tell what color or shade of pomade was
contained inside the lipstick cover and housing. An attempt was
made to overcome this limitation by placing a label or swatch,
indicating what color or shade of pomade was contained within the
tube, on the display card in an easily observable position.
However, this was not a total solution because various mistakes in
labeling could occur and, more importantly, the indicia located on
the outside of the package were never exactly equivalent to the
actual color and shade of the pomade contained inside. Various
attempts were then made to rigidly secure only one portion of the
lipstick, i.e., either the cover or the housing containing the
pomade, to the blister pack so that the other portion could be
removed to visually observe the pomade color. But, if the cover of
the lipstick was rigidly contained in the blister pack and the
housing containing the pomade portion was removable therefrom, then
the pomade could again be contaminated during inspection and the
really valuable part of the lipstick containing the pomade could
easily be pilfered. Likewise, if the housing containing the pomade
was rigidly connected to the display package and the cover
removable therefrom, then the contamination problems were still
present.
To solve the problems of contamination and pilferage, while
allowing for visual observation of the pomade, it has been
suggested that the lipstick in the blister pack be provided with a
transparent cover through which the color and shade of the pomade
can be observed. However, such an approach overlooked the fact that
in such a packaging arrangement the pomade would be constantly
exposed to light. The combination of the natural light and the
artificial radiation from the typical fluorescent lights used in a
retail outlet would result in a discoloration or at least a change
in the color of the pomade being displayed. Thus, such a marketing
approach could not be used to display and sell lipsticks with
assurance that the purchaser was obtaining the color and shade
which the manufacturer intended to offer.
It is therefore an object of the present invention to overcome the
limitations and drawbacks associated with the aforesaid prior art
devices and known techniques and to provide a new and improved
lipstick display package which will allow visual observation of the
color and shade of a pomade while preventing contamination,
reducing the risk of pilferage and eliminating harmful exposure to
exterior light sources.
It is another object of the present invention to provide a cosmetic
package with means for selectively exposing a colored cosmetic
preparation therein to visual observation.
It is another object of the present invention to provide a lipstick
display package wherein a simple inverting of the blister pack
display package from its display position will allow for visual
observation of the color and shade of the pomade contained
therein.
It is another object of the present invention to provide a lipstick
package wherein the pomade is normally covered and hence not
visually observable, but wherein through a simple manual
manipulation, and without disassembly of the lipstick package, the
pomade is brought into view.
Other objects, advantages and salient features of the present
invention will become apparent from the following detailed
description, which, taken in conjunction with the annexed drawings,
discloses preferred embodiments of the present invention.
Referring now to the drawings which form a part of this original
disclosure:
FIG. 1 is a perspective view of a first embodiment of a lipstick
display package in accordance with the present invention, shown in
a display position;
FIG. 2 is an exploded perspective view of the lipstick, and its
cover;
FIG. 3 is an elevational view, partly in section, of the first
embodiment of FIG. 1 taken along lines 3--3 in FIG. 1 showing the
pomade in its covered display position;
FIG. 4 is a longitudinal sectional view of a cap in accordance with
the first embodiment of the present invention for covering the
pomade from exposure to harmful light;
FIG. 5 is a view of the first embodiment, similar to FIG. 3, but
showing the package in an inverted position so the cap no longer
covers the pomade;
FIG. 6 is an elevational view, partly in section, of a second
embodiment of a lipstick disply package in accordance with the
present invention showing the pomade covered from observation by a
sleeve;
FIG. 7 is a longitudinal sectional view of the sleeve used in the
second embodiment to selectively cover and uncover the pomade;
FIG. 8 is a view of the second embodiment, similar to FIG. 6,
showing the package in inverted position so the pomade is exposed
to view;
FIG. 9 is an elevational view, partly in section, of a third
embodiment of lipstick display package in accordance with the
present invention showing the pomade covered from visual
observation by an opaque liquid;
FIG. 10 is a longitudinal sectional view of a transparent
double-walled tubular cover for containing the opaque liquid;
and
FIG. 11 is a view of the third embodiment, similar to FIG. 9, but
showing the package in inverted position so the opaque liquid has
flowed to a position exposing the pomade.
The foregoing objects are attained by first mounting a conventional
lipstick, comprising a pomade, a housing, drive means for moving
the pomade into and out of the housing, and a partially or
completely transparent tubular cover receivable on the housing for
covering the pomade, within a chamber formed between a transparent
plastic cover sheet and a backing sheet or card. Within the tubular
cover there is provided a gravitationally movable opaque means
which is movable from a first position covering a portion of the
pomade extending from the housing to a second position uncovering
that portion. When the package is in a first display position, the
opaque means will be in a position to prevent visual observation
of, and harmful light exposure to, the pomade. A simple inverting
of the package will allow the opaque means to move from its first
position covering the pomade to its second position uncovering the
pomade. The opaque means can be a cap, a sleeve, an opaque liquid
or other suitable means movable within the tubular cover.
Referring to the drawings in further detail, a first embodiment in
accordance with the present invention is shown in FIG. 1. A display
package generally designated 10 is shown comprising a shaped planar
card or backing sheet 12, which can be formed from any suitable
material such as cardboard, and a transparent cover sheet 14,
fabricated of thin plastic or the like, and heat-sealed or sealed
in any other suitable manner to one planar surface of the card 12.
A portion of the plastic cover sheet 14 is spaced from the card 12
for defining a chamber 16 for reception of a lipstick 20. Midway
along one side and adjacent the edge of the card 12 is an aperture
or hanging hole 18 for the reception of a suitable display support
rod. The chamber 16 is dimensionally adequate to receive and store
the lipstick 20. If desired, additional means such as adhesive or
elastic bands can be used to attach the lipstick 20 to the backing
sheet 12 and the plastic cover sheet 14 can be heat shrunk
thereover.
As seen in FIG. 2, the lipstick is of the conventional type and
comprises a tubular housing or opaque casing 22 having a driving
disc 24 at a bottom end 25 and a pomade 26 at a forward end 27. The
driving disc 24 having a diameter greater than the housing 22
operates a drive mechanism which can move the pomade 26 from a
position totally enclosed in the housing 22 to a variety of exposed
positions wherein it extends out the housing 22 forward end 27. The
drive mechanism can be of any suitable known type, such as a base
plate for receiving the rear end of the pomade with an internal
helical groove formed in the housing 22 and a pin from the base
plate engaged in the helical groove. Thus, as the knob or driving
disc 24 is turned, the base plate and hence the pomade 26 will move
relatively to the tubular housing 22.
The lipstick 20 also includes a plastic tubular cover 28 which is
at least partially transparent, comprising a cylinder having a
closed end 30 and an open end 29, and is capable of being moved
along the exterior surface of the housing 22 and enclosing that
housing therein with the end 29 of the tubular cover 28 abutting
the top of the driving disc 24. A snug fit is provided between the
interior surface of the tubular cover 28 and the exterior surface
of the housing 22 so the cover will remain frictionally engaged
with the tubular housing. The longitudinal length of the tubular
cover 28 is dimensioned such that it can completely cover the
length of the housing 22 and have its closed end 30 spaced from the
forward end 27 of the tubular housing for the reception of a
forwardly extending portion of the pomade 26.
As seen in FIG. 1, the lipstick 20 is enclosed in the chamber 16
and is resting against the surface of the card 12. Alternatively,
the lipstick can be positioned within an aperture in the card 12
and retained in position by transparent plastic sheets or film
surrounding the front and rear of the lipstick and card. When the
card 12 is hung in a display position, as by passing a support rod
through the hanging hole 18, the lipstick 20 is disposed vertically
in the chamber 16.
In this first embodiment, the gravitationally movable opaque means
is a cap 40 within the tubular cover 28, concentric to and having
one end 42 resting on the forward end 27 of the housing 22. As seen
in FIG. 4, the cap is a right cylinder having a closed end 41 and
an open end 42 and is formed from opaque material. Although a right
cylinder is described, this is only by way of example and any type
of cylinder having an open end and a closed end may be used. The
exterior diameter of the cap 40 is slightly smaller than the
interior diameter of the tubular cover 28. The longitudinal length
of the cap 40 is substantially equal to one-half the distance
between the forward end 27 of the housing 22 and the closed end 30
of the tubular cover 28 when the tubular cover is fully received on
the housing 22 and has its open end 29 abutting the top of the
driving disc 24.
Now referring to FIG. 3, which is a partial sectional view of FIG.
1, the lipstick 20 therein is oriented in a vertical position with
the pomade 26 pointing upwards towards the mounting aperture 18 and
partially extending from the housing 22. The cap 40 has its open
end 42 abutting the end 27 of the housing 22 and covers the
extending pomade 26 from visual observation and exposure to light.
The pomade is covered from observation and light because, although
the plastic cover sheet 14 and the plastic tubular cover 28 are at
least partially transparent, the cap 40 is formed from material
which is opaque. Thus, in this position, the lipstick may be
attractively displayed in a display, and yet the pomade is
unexposed.
When it is desired to ascertain what color or shade of pomade is
contained in the package which is mounted in an orientation as
shown in FIG. 1, the prospective purchaser need only invert the
package 10. This, of course, can be accomplished by removing the
package from its display support and turning it upside down or
merely rotating the package around its connection to a display
support rod through 180.degree.. As seen in FIG. 5, this new
position allows the force of gravity to act on the cap 40, which is
slidably movable along the inside of the tubular cover 28. As seen
therein, the cap 40 will slide from its position having its open
end 42 adjacent the forward end 27 of the housing 22 to a position
wherein its closed end 41 is adjacent and abutting the closed end
30 of the tubular cover 28. In this position the portion of the
pomade 26 which is partially extending out from the forward end 27
of the housing 22 is exposed to view through the transparent cover
sheet 14 and the transparent tubular cover 28. Thus, the
prospective purchaser can visually observe the actual color and
shade of the pomade contained in the display package.
Referring now to FIGS. 6, 7 and 8, a second embodiment in
accordance with the present invention is shown. The package 10 in
this second embodiment is the same as it was in the previously
described first embodiment. The lipstick 120 is similar in design
and construction to the lipstick 20 and comprises a housing 122, a
driving disc 124 connected thereto, a partially or completely
transparent tubular cover 128, having an open end 129 and a closed
end 130, and a pomade 126 movable through the housing 122 by
manipulation of the driving disc 124.
The driving disc 124 has a reduced diameter shoulder or annular
extension 125 at its one end surrounding the adjacent portion of
the length of the housing 122. The interior diameter of the tubular
cover 128 is substantially equal to the exterior diameter of the
annular extension 125 and therefore the tubular cover can surround
the housing 122 and engage the annular extension through a
frictional fit with the open end 129 of the tubular cover abutting
the top of the driving disc 124. The housing 122 has a diameter
somewhat less than the interior diameter of the tubular cover and
therefore an annular cavity 139 is defined between the housing and
the surrounding tubular cover along the length of the housing 22.
As seen in FIG. 6, the lipstick 120 is oriented with the pomade 126
facing downwards and away from the mounting aperture 18 and
extending past the forward end 127 of the housing 122.
The gravitationally movable opaque means of the second embodiment
is a sleeve 140 formed as a right cylindrical tube having two open
ends 141 and 142, as seen in FIG. 7, and is positioned, as seen in
FIG. 6, within the tubular cover 128 with the end 142 abutting the
end 130 of the tubular cover. The thickness of the wall of the
sleeve 140, is equal to or slightly less than the thickness of the
annular cavity 139 so the sleeve can slide within the annular
cavity. The longitudinal length of the sleeve 140 and the housing
122 is equal to slightly more than one-half the longitudinal length
of the tubular cover 128. Thus, as shown in FIG. 6 the sleeve 140
has its end 141 positioned above the forward end 127 of the housing
122, and between the housing 122 and the tubular cover 128. The
sleeve 140 is formed from an opaque material so that in the FIG. 6
position the pomade 126 will not be exposed to visual observation
and light. The end 130 of the tubular cover 128 is additionally
covered with an opaque material 143 to provide together with the
opaque sleeve 140 a completely light-proof cover surrounding the
pomade 126 in its position shown in FIG. 6.
The sleeve 140 has an interior diameter slightly larger than the
diameter of the housing 122 and an exterior diameter slightly
smaller than the interior diameter of the tubular cover 128. Thus,
the sleeve 140 is capable of slidable movement through the cover
128 and along the housing 122 and through the annular cavity
139.
By simply inverting the package 10 the sleeve will slide from a
first position as shown in FIG. 6 to a second position as shown in
FIG. 8. In this second position the sleeve 140 will have moved
under gravitational forces from a position having its one end 142
adjacent the closed end 130 of the tubular cover 128 to a position
having its one end 142 adjacent the forward end of the housing 122.
The other end 141 of the sleeve 140, which was adjacent the forward
end 127 of the housing 122 in FIG. 6, will have moved to a position
abutting the annular extension 125. In this position the sleeve 140
fills the annular cavity 139. Thus, at this time the extended
portion of the pomade 126 will be visually observable and exposed
to view through the cover sheet 14 and the transparent tubular
cover 128. This will allow the prospective purchaser to ascertain
exactly what color and shade of pomade is contained in the
package.
Referring now to FIGS. 9, 10 and 11, a third embodiment in
accordance with the present invention is shown therein. The package
10 is the same as in the previous two embodiments and the lipstick
20 is the same as that of the first embodiment. However, as seen in
FIG. 10, a tubular cover 228 is provided which differs from the
tubular cover 28 in the first embodiment in that it is a
double-wall cylinder having an opaque liquid partially filling the
space defined between the double walls, which walls are formed from
transparent plastic.
Specifically, the tubular cover 228 is comprised of two concentric
cylindrical tubes, wherein an outer tube 230 receives a smaller
inner tube 232 with an annular space 234 defined therebetween. The
inner tube 232 has a closed end 236 and an open end 238. The outer
tube 230 has a closed end 240 and an open end 242. The inner tube
232 has its closed end 236 slightly spaced from the closed end 240
of the outer tube 230 while the open ends 238 and 242 of the tubes
230 and 232 are joined by a flat annular wall 244. Thus, an annular
space 234 is defined between the tubular walls of the tubes 230 and
232 and such space communicates with a disc-shaped space 246
defined between the two ends 236 and 240. The annular wall 244 and
the closed end 240 close off these spaces at respective ends. The
spaces 234 and 246 are partially filled with an opaque liquid,
which can be colored if desired, and which forms the
gravitationally movable opaque means in the third embodiment.
As seen in FIG. 9, the pomade in the lipstick 20 is oriented
downwards and away from the mounting aperture 18 in the package 10
and extends partially out of the forward end 27 of the housing 22.
The tubular cover 228 fits snugly around the housing 22 because the
interior diameter of the interior tube 232 is just slightly larger
than the exterior diameter of the housing 22. The annular wall 244
abuts against the driving disc 24 and thus encloses the extending
pomade 26. The longitudinal length of the housing 22 is equal to
approximately three-quarters of the longitudinal length of the
tubular cover 228. The amount of opaque liquid provided is that
amount which will completely fill the disc-shaped space 246 and
partially fill the annular space 234 to a height slightly greater
than one-fourth the longitudinal length of the tubular cover 228
which has its closed end oriented downwards. This will allow the
opaque liquid 248 to fill the spaces 234 and 246 to a height above
the forward end 27 of the housing and cover the extending portion
of the pomade 26 carried in the package 10 while the package is in
the display position as shown in FIG. 9.
As seen in FIG. 11, a simple inverting of the package 10 will cause
the opaque liquid 248 to flow under the influence of gravity from
its position in FIG. 9 covering the pomade 26 to a position wherein
the pomade 26 is exposed to visual observation through the
transparent cover sheet 14 and the transparent walls of the tubular
cover 228. This will allow the prospective purchaser to ascertain
exactly what color and shade of pomade is contained in the
package.
In the first embodiment in accordance with the present invention
certain advantageous dimensions and materials may be utilized. For
example, the tubular cover 28 may have an interior diameter of
0.630 inches and a longitudinal length of 2-47/64 inches. The cap
member 40 may have an exterior diameter of 0.600 inches and a
longitudinal length of 37/64 inches. Additionally, the tubular
cover may be formed from clear polystyrene and the cap member may
be formed from white polystyrene.
While three advantageous embodiments have been chosen to illustrate
the invention, it will be understood by those skilled in the art
that various changes and modifications can be made therein without
departing from the spirit and scope of the invention as defined in
the appended claims. While this invention has been described
specifically in connection with lipsticks, it can also be used in
connection with other colored cosmetic products and
preparations.
* * * * *