U.S. patent number 3,748,769 [Application Number 05/185,555] was granted by the patent office on 1973-07-31 for animated display device.
Invention is credited to Anthony Nolles.
United States Patent |
3,748,769 |
Nolles |
July 31, 1973 |
ANIMATED DISPLAY DEVICE
Abstract
An animated three-dimensional display having a pellucid panel
member supported by a pedestal. An object or article to be
displayed is attached to a movable conveyor aligned peripherally
around an edge of the panel member. The conveyor is visually
concealed, especially when viewed perpendicularly to the plane in
which the panel member is located, preferably by means of internal
light transmission through the panel member which illuminates the
edge and thereby screens the conveyor. A motor and drive
arrangement for propelling the conveyor and a light source for
illuminating the panel member are housed within the pedestal. The
pedestal is constructed with frictionally interlocking parts to
facilitate disassembly thereof and to permit accessibility to the
elements housed therein.
Inventors: |
Nolles; Anthony (New York,
NY) |
Family
ID: |
22681482 |
Appl.
No.: |
05/185,555 |
Filed: |
October 1, 1971 |
Current U.S.
Class: |
40/429; 40/546;
40/415 |
Current CPC
Class: |
G02B
6/0091 (20130101); G09F 13/00 (20130101); G09F
19/00 (20130101); G09F 11/12 (20130101); G09F
2013/1863 (20130101); G09F 2013/1877 (20130101) |
Current International
Class: |
G09F
13/00 (20060101); F21V 8/00 (20060101); G09F
11/00 (20060101); G09F 19/00 (20060101); G09F
11/12 (20060101); G09F 13/18 (20060101); G09f
011/12 (); G09f 013/18 () |
Field of
Search: |
;40/106.52,106.51,106.53,106.54,106.3,106.31,13K |
References Cited
[Referenced By]
U.S. Patent Documents
Primary Examiner: Michell; Robert W.
Assistant Examiner: Pitrelli; John F.
Claims
Having thus described the invention, there is claimed as new and
desired to be secured by Letters Patent:
1. An animated display device using a movable object for
effectively attracting and holding the attention of an observer,
said device being comprised of a pedestal member, a panel member
capable of internal light transmission mounted to said pedestal
member, said panel member being adapted for displaying a moving
object along a selected portion thereof, conveyor means contiguous
to said selected portion for propelling the object along a
predetermined path of travel, motive means for driving the conveyor
means, and screening means integral with the panel member including
a peripheral edge coincident with said selected portion of the
panel member, whereby internally transmitted light will escape to
illuminate the selected portion and thereby conceal the conveyor
means.
2. An animated display device as claimed in claim 1 further
including a remote light source comprised of a lamp mounted within
the pedestal and positioned adjacent the panel member for providing
illumination to said selected portion of the panel member.
3. An animated display device as claimed in claim 1 wherein the
peripheral edge defines a groove therein and the conveyor means
includes an endless band aligned around the panel member and
positioned within said groove, and further including attachment
means affixed to said endless band for removably securing an object
to be transported along said edge.
4. An animated display device as claimed in claim 3 wherein the
attachment means is comprised of a carriage member adapted to be
slidingly accommodated in said groove, said carriage member further
including a projection therefrom, said projection being receivable
within said object to secure the object to the edge of the panel
member.
5. An animated display device as claimed in claim 4 wherein the
pedestal member is comprised of mating sections, at least one of
said sections having tabs adapted to be received by the other of
said sections in snug fitting engagement, and further including a
light projection aperture defined in said pedestal to permit
illumination of the moving object.
6. An animated display device as claimed in claim 3 wherein the
attachment means is comprised of a loop portion formed in said
endless band and adapted to receive a projecting angle of the
object to thereby secure the object to the endless band for
movement along said edge.
7. An animated display device as claimed in claim 3 wherein the
motive means includes a motor, a drive wheel rotated by said motor,
said drive wheel being adapted to frictionally engage and propel
the endless band, and further including pulley means for guiding
and maintaining tension in said endless band.
8. An animated display device as claimed in claim 1 wherein the
pedestal member is comprised of mating sections adapted for
frictional interlocking and includes support means housed within
the pedestal member for securing the conveyor drive means and panel
member, at least one of said mating sections being detachably
engageable with the support means to thus form an integral unit
which can be readily disassembled when necessary.
9. An animated display device as claimed in claim 1 wherein the
object to be displayed is moved reciprocally along a generally
horizontal peripheral edge of said panel member and has at least
two balance arms extending outwardly therefrom including a
counterbalancing weight whereby the center of gravity lies at a
point below the peripheral edge for improved stability.
Description
BACKGROUND OF THE INVENTION
FIELD OF INVENTION
This invention relates to display or exhibiting devices and
especially to an animated three-dimensional display.
In particular, this invention is concerned with an advertising
display wherein an object such as a replica or miniaturized
facsimile of a product being promoted or other article is moved in
a manner to attract attention. The article movement is particularly
eye catching because the means for supporting and propelling the
article are concealed from view and thus create an unusual and
somewhat perplexing optical illusion.
Conventional advertising displays using movable objects to attract
attention are generally operated by mechanical means which
frequently include a track or conveyor and motive means, the
operation of which are readily seen or apparent to the observer.
Since the effectiveness of an advertising display is often
determined in part by its attention attracting qualities, these
prior art devices do not achieve the maximum potential for
promotional purposes. Another disadvantage of these presently used
displays is the fact that they are rather complex in construction,
and relatively inaccessible for maintenance and the repair and
replacement of parts.
BRIEF SUMMARY OF THE INVENTION
The instant invention is designed to overcome the aforementioned
disadvantages, and accordingly is constructed such that an article
to be displayed is positioned along an edge of a panel member in a
manner so as to avoid the appearance of any obvious connecting
structure for supporting or moving the article. This can be
accomplished by fabricating the panel member from a pellucid, i.e.,
transparent or translucent sheet of internal light transmitting
material such as plastic. By utilizing a remote light source, the
edge of the panel member may be illuminated, and the resultant
light glow will effectively screen a conveyor, particularly when
viewed perpendicularly to the plane of the panel member. The
conveyor may also be screened by providing a peripheral groove in
the edge of an opaque panel member and by aligning the conveyor
therein.
An additional feature of this invention includes attachment or
coupling means for removably fastening an article to the conveyor
in various spatial orientations. The illusory visual effect is
intensified by positioning the article so that it appears to be
delicately balanced along the edge of the panel member in a rather
precarious fashion. Furthermore, various objects may be
interchangeably attached by the coupling means to the conveyor
either singularly or in combination. In a preferred embodiment, a
reciprocating movement is imparted to the conveyor so that the
article moves alternately backward and forward along a selected
portion of the edge.
In other embodiments, the article being supported on the conveyor
is designed as a cube shaped mobile and/or an inverted pyramid with
a base forming a display shelf upon which small items, e.g.,
jewelry can be exhibited.
A pedestal for supporting the panel member, preferably in an
upstanding position, also houses a motor for propelling the
conveyor, and a light source for illuminating the panel member. It
should be noted that a further feature of the invention resides in
the pedestal member which is comprised of two mating or
complementary half sections, each section being adapted for
frictional interlocking or snap fitting engagement without the use
of any screws or other securing devices requiring tools.
Consequently, the pedestal is easily disassembled by firmly pulling
the sections apart to separate same and to thereby expose the
mechanical elements and light source housed within the
pedestal.
The animated display device of this invention may additionally have
other applications, such as for amusement purposes and may
conceivably be used as a toy or game. Futhermore, by using plastic
materials having various shapes and colors and/or original and
creative designs, the device may be defined as in the general
category of a sculpture or a work of art. The movable article, for
example, can be a delicately balanced and freely flowing mobile and
the entire composition could not only have ornamental or decorative
value, but could also be considered a characteristic form of modern
art, or a museum display piece.
Having thus summarized the invention, it will be seen that an
object thereof is to provide an animated display of the general
character described herein which is not subject to the foregoing
disadvantages of the prior art.
Specifically, it is an object of the instant invention to provide
an animated display wherein an article is moved by means not
apparent to an observer.
Another object of this invention is to provide an animated display
device wherein an article is attached to a conveyor positioned
around the edge of a pellucid panel member and concealed from view
by means of internal light transmission through the panel member
and the edge illumination thereof.
It is a further object of this invention to provide an animated
display device wherein a panel member is supported by a pedestal
and motive means for propelling the conveyor as well as a remote
light source for illuminating the panel member are housed within
the pedestal.
A still further object of this invention is to provide an animated
display device wherein the pedestal includes mating sections
designed for frictional interlocking engagement to facilitate
disassembly and access to the elements housed within the
pedestal.
The above and other objects, features and advantages of the
invention will be apparent from the following description of the
preferred embodiment when considered in connection with the
accompanying drawings.
BRIEF DESCRIPTION OF THE DRAWINGS
In the accompanying drawings, in which are shown the preferred
embodiments of the invention,
FIG. 1 is a perspective view of the animated display device of this
invention and shows an upstanding panel member mounted to a
pedestal, a miniaturized bottle coupled to a conveyor for movement
along an edge of the panel member and a glass resting on the
pedestal;
FIG. 2 is an enlarged partial sectional view taken along line 2--2
of FIG. 1 and shows the motive means housed within the pedestal for
propelling the conveyor, including a motor, a drive wheel and an
idler pulley; additionally, a lamp is positioned therein for
illuminating the panel member;
FIG. 3 is an auxiliary sectional view taken along line 3--3 of FIG.
2 and shows the motor connection to the drive wheel, including
abutment means for contacting a stop member to cause periodic
reversal of the direction of motor rotation for imparting a
reciprocating movement to the conveyor and attached article;
FIG. 4 is an enlarged partial sectional view taken along line 4--4
of FIG. 1 and shows the edge of the panel member including a
peripheral groove and coupling means adapted to be slidingly
received within said groove for removably securing the bottle;
FIG. 5 is an auxiliary sectional view taken along line 5--5 of FIG.
4 and illustrates the coupling means including a carriage member
having an upstanding projection adapted to be received within an
opening in the bottle;
FIG. 6 is an exploded perspective view of the pedestal which shows
two mating sections adapted to be frictionally interlocked for snug
fitting engagement, one of said sections being provided with a
projection aperture and a plurality of vent openings;
FIG. 7 is an enlarged perspective view with a portion broken away,
of a modified embodiment wherein a conveyor is provided with a loop
coupling means for engaging a corner of the object to be moved;
FIG. 8 is a partial perspective view showing a delicately balanced
mobile having outstanding balance arms and adapted to be moved
along an edge of the panel member by the loop coupling means,
and
FIG. 9 is a partial perspective view of another embodiment wherein
an inverted pyramid shaped display shelf is adapted to be moved
along an edge of the panel member by the loop coupling means, the
outstanding balance arms are provided with adjustably positioned
counterbalance weights for changing the angular position of the
pyramid display shelf.
DETAILED DESCRIPTION OF THE INVENTION
Referring now in detail to the drawings, the reference number 20
denotes generally the animated display device of this invention.
The device 20 is comprised of a pedestal 22 and a panel member 24
mounted thereto. A conveyor 26 is provided for movement
peripherally around an edge 27 of the panel member 24 and is
adapted to move an object 28 such as the miniaturized bottle as
shown in the drawings. Reciprocal movement is imparted to the
conveyor 26 by means of a self-reversing motor 30 and a drive wheel
32 connected by an output shaft 34 which will be further described
hereinafter.
As shown in FIG. 1, a glass or tumbler 36 partially filled with
simulated ice cubes is positioned around the edge 27 of the panel
member 24 to depict pouring the contents of the bottle into the
glass 36 and to further enhance the overall optical illusion. The
panel member 24 is preferably made of a pellucid material such as
glass or plastic which is either transparent or translucent so that
when viewed perpendicularly to the plane of the panel member 24,
vision through the panel member 24 is unobstructed and no means for
supporting or moving the bottle 28 are visible.
As previously mentioned, a primary feature of this invention is the
screening of the conveyor 26. This is achieved by illumination of
the edge 27 by means of internal light transmission or light
piping, a phenomena characteristic of materials such as plastics,
especially acrylic plastic. It has been found that with these
plastics, there is almost no absorption of light rays passing
through, but rather the light rays entering the plastic are
entirely reflected by the boundary surfaces defining the opposed
faces and will remain within the plastic until they reach an edge
or intermediate point in the plastic where the surface has a
discontinuity or is provided with interruptions such as caused by
scribing, edging, engraving, beveling, etc. It should thus be
apparent that any design, copy, etc., placed in the panel member 24
by one of the above mentioned means will be illuminated along with
the edge 27 be illuminated. The internal reflection is dependent on
the angle of incidence at which the light rays strike the boundary
surfaces in the plastic. The closer the angle of incidence is to a
line perpendicular to the surface, the greater the possibility that
light will escape rather than be internally reflected. Conversely,
with outside light striking the plastic, the closer the rays are
parallel to the boundary surface of the plastic, the greater the
possibility that they will enter and be transmitted through the
plastic. Thus, a critical angle of incidence can be determined and
used advantageously so that light rays may be transmitted some
distances through plastic and even along a curved path.
The animated display device of this invention preferably employs a
panel member 24 which is a planar sheet of acrylic plastic
approximately one-eighth of an inch thick having opposite faces
which are parallel. The internally reflected rays will be rebounded
from one boundary surface to another and accordingly will advance
lengthwise through the material from a light source to illuminate
the edge 27 and produce a glow which enshrouds the conveyor 26. It
has also been found through experimentation that illumination is
most effective when the plastic used is either orange, red, yellow,
green or white in color.
In the preferred embodiment, a filament lamp 40 is mounted within
the pedestal 22 adjacent the panel member 24 and thus provides a
light source for illuminating the edge 27. A plurality of vent
holes 42 are also provided in the pedestal 22 to help dissipate the
heat generated by lamp 40. Alternatively, a flourescent lamp may be
substituted for the filament lamp 40 to reduce the amount of heat
generated. It has also been noted that even without lamp 40 or
other concentrated light source, some light rays from the natural
environment or surroundings will also enter the panel member 24 to
provide some illumination of the edge 27. The device however is
adapted to work most effectively in a darkened atmosphere wherein
the edge 27 takes on a glowing luminescence which veils or screens
the conveyor 26.
In order to properly align the conveyor 26 and to insure smooth
movement thereof, a groove 44, which is rectangular as shown in
FIG. 4, but may assume a "V" or other shape, is provided
peripherally along the coterminous portion of edge 27 over which
the conveyor 26 moves. Furthermore, and in order to attach or
couple an object 28 to the conveyor 26, a carriage member 46 is
used and slidably accommodated within groove 44. The carriage
member 46 has a longitudinal slide portion 58 and an upstanding
projection 50; the projection 50 has a shoulder 52 which rides on
the edge 27. The projection 50 is especially adapted to be
accommodatingly received in a recess or opening 54 provided within
the object 28, and will thus removably secure the object 28 to the
conveyor 26 for movement along the edge 27. The carriage member 46,
in turn, is secured to the conveyor 26 for movement therewith. This
may be accomplished, as illustrated in FIGS. 4 and 5, by passing
the conveyor 26 through the carriage member 46 and by providing
fastening means such as placing a knot 55 therein to prevent
relative movement between the carriage member 46 and the conveyor
26.
The conveyor 26 is preferably an endless band or belt such as a
thin nylon strand. A non-filament high tensile wire commonly used
for fishing line has been found particularly effective. A
self-reversing motor 30, e.g., such as that manufactured by
"Handcraft Company" of Reedsburg, Wisconsin, Model PX 100, may
typically be used to propel the conveyor 26. The motor 30 is
mounted to a chassis 56 which has a base member 58 adapted to be
secured to the pedestal 22 as will hereinafter be described. The
chassis 56 contains two upstanding leg members 62 and 64 which
engage and firmly hold the panel member 24. The output shaft 34
from motor 30 rotates a drive wheel 32 and is also provided with a
reversing mechanism including a collar 66 having a projection or
stop member 68 which is in registration with an abutment member 70
affixed to the leg member 62. During each revolution of the drive
wheel 32, the stop member 68 engages the abutment member 70 to
reverse the rotation of the motor 30 and will thus impart a
reciprocating movement to the conveyor 26. The size or diameter of
the drive wheel 32 can be pre-determined such that a desired length
of travel in each direction for the conveyor 26 and attached object
28 is achieved. For example, length of travel can be adjusted so
that the object 28 will move along the edge 27, both in a generally
horizontal direction and also in a generally vertical direction. In
fact, if a continuous movement in one direction around the panel
member 24 is desired, the stop member 68 and abutment member 70 can
be eliminated; such a modification is within the scope of this
invention and will be further discussed hereinafter.
To further guide the conveyor 26 and in order to impart the proper
tension thereto, an idler wheel 72 is pivotally mounted by pin
connection 74 to leg member 64. A spring 76 resiliently urges the
idler wheel 72 in order to maintain the proper tension in the
conveyor 26. Additionally, a frictional gripping means such as a
rubber band 78 may be placed circumferentially around the wheel
member 32 to prevent slippage of the conveyor 26 while being
propelled. The lamp 40 previously mentioned is attached to the
chassis 56 and positioned adjacent panel member 24 as shown in FIG.
2. Both the lamp 40 and motor 30 are operated by conventional house
current introduced by means of wire conductor 80.
The pedestal member 22 is comprised of two mating sections 82 and
84. Section 82 is provided with a notched portion 85 for receiving
the panel member 24 and also has a recessed lip 86 which engages
the base member 58 of chassis 56 (see FIGS. 3 and 6) to form an
integral support unit. Two projecting tabs 88 and 89 are insertable
into section 84 and can be frictionally engaged therein. The
sections 82 and 84 are thus capable of a snug fitting interlocked
relationship and can easily be pulled apart and disassembled when
necessary. Section 84 is also provided with a projection aperture
92 designed to project light from lamp 40 upwardly toward the
object 28 to thus illuminate the object 28 as it moves along the
edge 27. A plurality of vent holes 42 serve to dissipate the heat
generated by lamp 40.
In a typical application, the display device may be used, for
example, in a dimly lighted restaurant, bar or tavern and a
miniaturized bottle of liquor can be attached to the conveyor 26
for movement along the edge 27 in a generally horizontal direction.
The light from lamp 40 will be transmitted through the panel member
24 to illuminate edge 27 and effectively screen the conveyor 26.
Additionally, the light projected through aperture 92 will attract
attention to the bottle and brand label thereon. Furthermore, the
product name or other message may be inscribed in the panel member
24 and will accordingly be illuminated.
In a modified embodiment shown in FIGS. 7 and 8, an edge 27a of a
panel member 24a is provided with a groove 44a for accommodating a
conveyor 26a. Means for attaching or coupling an object 28a to be
transported along the edge 27a is accomplished by providing a loop
94 as shown in FIG. 7. A projecting angle or corner 96 of the
object 28a, which may be shaped as a cube, pyramid, etc., can
readily be engaged by the loop 94 on conveyor 26a and may thus be
transported along edge 27a. In order to achieve an interesting
optical effect, the object 28a in the form of a transparent cube,
is balanced on edge 27a and has a plurality of outstanding balance
arms 100 and counterbalancing weights 102, thus forming a freely
moving mobile. The center of gravity of the object 28a will be at a
point below the edge 27a and it will not readily topple from the
panel member 24a, although it may appear to be precariously
balanced as it moves along edge 27a.
In another embodiment shown in FIG. 9, an object 28b, in the form
of an inverted pyramid, is attached to a conveyor 26b placed around
an edge 27b of a panel member 24b. A loop, such as loop 94 shown in
FIG. 7 may be used for attaching the object 28b to the conveyor
26b. A flat surface 98, which is the base of the pyramid, can be
used as a shelf to hold and display small items 101, such as
jewelry. Furthermore, a plurality of balance arms 100b are provided
with counterbalancing weights 104b which are frictionally held in
place along the arms 100b. By adjusting the position of these
weights 104b along the length of the balance arms 100b, the
orientation of the display surface 98 may be selectively varied
and/or changed. The pyramid, similar to the cube previously
described, will have a center of gravity below the edge 27b of
panel member 24b and thus will not readily be toppled
therefrom.
It should further be apparent that other objects and/or articles
may be attached to a conveyor, e.g., a golf ball. An interesting
display effect may be achieved by employing a motive means for
imparting to the conveyor a continuous or intermittent movement in
one direction rather than a reciprocating movement. This can be
achieved by eliminating the stop and abutment members previously
mentioned, or by employing any conventional motor. A pedestal
provided with two holes or openings adjacent an edge thereof will
permit passage of an object therethrough. The object, such as a
golf ball, may be attached to the conveyor, and for an added effect
one of the holes can be made to depict a golf green and a replica
of a golf tee may be placed in the panel member adjacent an edge,
so that the gold ball may appear to be resting thereon. Movement of
the golf ball from the tee and into the hole may be controlled by
remote or automatic switches. Illumination of the edge of the panel
member will screen the conveyor in a manner similar to the displays
previously described.
As other possible embodiments might be made of the present
invention, and as various changes might be made in the embodiments
set forth, it is to be understood that all matter herein described
or shown in the accompanying drawings is to be interpreted as
illustrative and not in a limiting sense.
* * * * *