U.S. patent number 3,702,511 [Application Number 05/084,075] was granted by the patent office on 1972-11-14 for proof-of-purchase label.
This patent grant is currently assigned to Iroquois Promotion. Invention is credited to Murray Edwin Miller.
United States Patent |
3,702,511 |
Miller |
November 14, 1972 |
PROOF-OF-PURCHASE LABEL
Abstract
Several embodiments are disclosed of proof-of-purchase labels.
In one embodiment, a label made from a material having high wet
strength is perforated to divide the label into areas. Each of the
areas are affixed to goods with adhesives. Some areas are affixed
to the goods with an epoxy adhesive while another area is affixed
to the goods with an adhesive soluble in hot water. In a second
embodiment, a sheet of mylar is affixed to goods by an epoxy
adhesive while a high wet-strength label is adhered to the outer
surface of the mylar label with an adhesive soluble in hot
water.
Inventors: |
Miller; Murray Edwin
(Morristown, NJ) |
Assignee: |
Iroquois Promotion (Cranford,
NJ)
|
Family
ID: |
22182734 |
Appl.
No.: |
05/084,075 |
Filed: |
October 26, 1970 |
Current U.S.
Class: |
40/306; 283/81;
283/105; 428/480; 206/831; 283/103; 428/43; 428/916 |
Current CPC
Class: |
G09F
3/10 (20130101); G09F 3/02 (20130101); G09F
2003/0242 (20130101); Y10T 428/31786 (20150401); Y10S
428/916 (20130101); Y10S 206/831 (20130101); Y10T
428/15 (20150115) |
Current International
Class: |
G09F
3/02 (20060101); G09F 3/10 (20060101); G09f
003/10 () |
Field of
Search: |
;40/306,310,2G
;283/8,18,21,22,56 ;206/DIG.22 |
References Cited
[Referenced By]
U.S. Patent Documents
Foreign Patent Documents
|
|
|
|
|
|
|
1,199,805 |
|
Jun 1959 |
|
FR |
|
717,800 |
|
Nov 1954 |
|
GB |
|
1,101,199 |
|
Oct 1955 |
|
FR |
|
Primary Examiner: Michell; Robert W.
Claims
What is claimed is:
1. In combination:
an item having an area of the surface thereon for accepting a
label; said surface being resistant to a predetermined physical
stimulus;
a label for covering said area of said surface, said label being
resistant to said predetermined physical stimulus;
means for securing said label to said area of said surface so that
said label cannot be removed therefrom without mutilation except
upon application of said predetermined physical stimulus, said
securing means being responsive to said predetermined physical
stimulus for releasing said label from said area of said surface
without mutilation of said label, said area of said surface having
printed material thereon,
said label having a first side and a second side, and said label
having printed matter on both said first and second sides
thereof.
2. The combination as defined in claim 1 in which said
predetermined physical stimulus is water having a temperature of
above 90.degree. F and said securing means is an adhesive soluble
in water having a temperature above 90.degree. F.
3. The combination as defined in claim 2 in which said label is
made from paper having a high wet strength.
4. The combination as defined in claim 1 in which said securing
means is an adhesive responsive to said predetermined physical
stimulus and said label is perforated thereacross to insure that
said adhesive will secure said label to said area until said
predetermined physical stimulus is applied thereto.
5. In combination:
an item having an area of the surface thereon for accepting a
label, said area having a first portion and a second portion in
edge to edge relation, said surface being resistant to a
predetermined physical stimulus;
a label for covering said area of said surface, said label having a
first portion thereof for covering said first portion of said
surface and a second portion thereof for covering said first
portion of said surface, said label first portion being in edge to
edge relation with said label second portion;
second adhesive means for securing said second portion of said
label to said second portion of said area of said surface, said
second adhesive securing means being non-responsive to said
predetermined physical stimulus thereby holding said second portion
of said label to said second portion of said area of said surface
when said first portion of said label is released from said first
portion of said area of said surface; and
first adhesive means for securing said first portion of said label
to said first portion of said area of said surface so that said
first portion of said label cannot be removed therefrom without
mutilation except upon application of said predetermined physical
stimulus, said first adhesive securing means being responsive to
said predetermined stimulus for releasing said first portion of
said label from said first portion of said area of said
surface.
6. The combination as defined in claim 5 in which said label is
perforated between said first and second portions thereof.
7. The combination as defined in claim 6 in which said label has a
first side and a second side, and said first portion of said label
has printed matter on both said first and second sides thereof.
8. The combination as defined in claim 6 in which said
predetermined physical stimulus is water having a temperature of
about 90.degree. F.
9. The combination as defined in claim 8 in which said label has a
first side and a second side, and said first portion of said label
has printed matter on both said first and second sides thereof.
10. In combination:
an item having an area of a surface thereon for accepting a label,
said area having a first portion and a second portion, said surface
being resistant to a predetermined physical stimulus;
a label for covering said area of said surface, said label having a
first portion thereof for covering said first portion of said
surface and a second portion thereof for covering said second
portion of said surface;
means for securing said second portion of said label to said second
portion of said area of said surface, said second portion securing
means being nonresponsive to said predetermined physical stimulus
thereby holding said second portion of said label to said second
portion of said area of said surface when said first portion of
said label is released from said first portion of said area of said
surface; and
a sheet of material and means for securing said sheet of material
atop said label so that said sheet of material cannot be removed
therefrom without mutilation, said sheet of material securing means
being responsive to said predetermined physical stimulus for
releasing said sheet of material from said label so that said first
portion of said area may be removed.
11. The combination as defined in claim 10 in which said sheet of
material is transparent.
12. In combination:
an item to be labeled;
a first means being non-responsive to a predetermined physical
stimulus and having an area of the surface thereon for accepting a
label;
a second means for securing said first means to said item with said
area of said surface exposed, said second means being
non-responsive to said predetermined physical stimulus;
a label resistant to said predetermined physical stimulus;
third means for securing said label to said area of said surface so
that said label cannot be removed therefrom without mutilation
except upon application of said predetermined physical stimulus,
said third means being responsive to said predetermined physical
stimulus for releasing said label from said area of said surface
without mutilation of said label; and
said area of said surface covered by said label having printed
matter thereon.
13. The combination as defined in claim 12 in which said label has
a first side and a second side, and said label has printed matter
on both said first and second sides thereof.
Description
FIELD OF THE INVENTION
This invention relates to labels for goods and particularly to
proof-of-purchase labels.
BACKGROUND OF THE INVENTION
Manufacturers of consumer products often attempt to increase their
sales by providing coupons or labels affixed to their goods which
can be redeemed or used to purchase additional goods at a reduced
price.
There are certain types of promotional programs where the promoting
company does not in fact care if the person receiving the benefits
of the promotion have already purchased their product. For example,
in attempts to sell products one may wish to reduce the price of
the product by a few pennies to induce consumers to buy. Often this
is done by attaching a coupon or label to the product which can be
used to buy a second product of the same manufacturer or a second
package of the same product. In this type of promotion, the
manufacturer may, in fact, be willing to sell the item at the
reduced price to any purchaser. Therefore, he is not particularly
concerned whether or not the labels or coupons are in fact proof of
prior purchase.
If, however, a promotional campaign is employed wherein a valuable
right is given to a consumer upon proof-of-purchase of a particular
product, great care must be taken to insure that those consumers
exercising these rights in fact have purchased the product. If this
is not done, a promoter may find himself dispensing goods in return
for coupons or labels which in fact do not evidence sales.
When a lid, a bottle cap, or portion of a container is available to
use as proof-of-purchase, a fair degree of assurance can be had
that the bearer of the bottle cap, lid or container portion has in
fact derived it through a purchase. When a label, however, is used,
no such assurance can be had. For example, labels can be easily
removed from tin cans or glass bottles while sitting on the shelves
in a supermarket. U.S. Pat. No. 814,592 which issued to H. B. Duane
on Mar. 6, 1906 recognizes the need for a reliable
proof-of-purchase label but offers only a label which can still be
ripped off in the store. Certain types of containers, for example
aerosol cans, do not in fact have labels on them at all. The
decorative and informative information previously applied to
containers by labels are printed directly onto the aerosol
cans.
Therefore, it is an object of this invention to provide a
proof-of-purchase label which in fact insures that purchase of a
promotors' product has been made.
It is a further object to provide a proof-of-purchase label which
is simple but cannot easily be removed in a supermarket without
destroying the label.
It is a further object of this invention to provide a
proof-of-purchase label which can be used on products which do not
normally bear labels.
BRIEF DESCRIPTION OF THE INVENTION
With these and other objects in view, the present invention
contemplates a package in which an item has a label affixed thereto
by an adhesive which will release the item when subjected to a
predetermined physical stimulus.
In one embodiment, the label has a portion separated from the rest
of the label by perforations. This area is affixed to the package
by the stimulus responsive adhesive while the remaining portion if
affixed to the package by an adhesive which is nonresponsive to
that stimulant.
DESCRIPTION OF THE DRAWINGS
A more complete understanding of the invention can be had by
reference to the following figures and detailed description
wherein:
FIG. 1 is an isometric view of a container with adhesive applied
thereto for receiving a proof-of-purchase label of this
invention;
FIG. 2 is an isometric view showing a proof-of-purchase label
constructed in accordance with the teachings of this invention;
FIG. 3 is an isometric view showing the resultant package when the
label of FIG. 2 is applied to the container of FIG. 1;
FIG. 4 is an isometric view showing a second container having an
adhesive applied thereto for receiving a proof-of-purchase label
constructed in accordance with a second embodiment of this
invention;
FIG. 5 is an isometric view of a sheet of mylar which is applied to
the container shown in FIG. 4 and has an additional adhesive on one
face thereof;
FIG. 6 is an isometric view of a proof-of-purchase label which is
applied to the adhesive coated surface of of the mylar shown in
FIG. 5; and
FIG. 7 is a top view of the container shown in FIG. 4 with the
mylar sheet of FIG. 5 and the proof-of-purchase label of FIG. 6
adhered thereto.
DETAILED DESCRIPTION OF THE INVENTION
Referring now to FIG. 1, we see a container 10 such as an aerosol
can having an outer surface area 11. In FIG. 2, we see a label 12
made from a paper having a high wet strength and having a portion
13 thereof separated from the remainder of the label 12 by
perforations 14 and 16. The label 12 has normal trademark and
instructional material printed thereon, for example, in the area
designated 17. The portion 13 of the label 12 may have printed
matter on both sides thereof.
The label 12 is applied to the container 10 to form a unit as shown
in FIG. 3. The portion 13 of the label 12 may be used for
promotional purposes as a proof-of-purchase label. The printing on
the outside of the portion 13 may contain instructions, for
example, on how to remove the proof-of-purchase label without
destroying it. In one embodiment, the label 12 has an adhesive on
the back side of the portion 13 thereof which is soluble in hot
water. Such an adhesive may be a latex or textrine adhesive. These
adhesives would hold the label 12 to the container 10 as seen in
FIG. 3. It should be noted that since the portion 17 is adhesively
affixed to the container 10, an attempt to merely remove it from
the container 10 will result in mutilation and therefore
destruction thereof. It should be noted that the portion 13 of the
label 12 has small perforations thereacross to aid in bringing that
portion 13 of the label 12 to the container 10 insuring that an
improperly removed label will be mutilated.
In this embodiment to remove the portion 13 from the container 10,
one need only to run hot water over the package shown in FIG. 3,
specifically over the portion 13. The hot water, for example water
over 90.degree. F, will melt and/or dissolve the soluble adhesive
thereunder. Then, one may easily remove the portion 13 breaking the
perforations 14 and 16. Since the label 12 has high wet strength,
there is no fear that the label will be ripped in the process.
In a second embodiment, the label 12 has an epoxy adhesive on the
back side thereof in all areas except behind the portion 13. The
label 12 is then affixed to the container 10 as shown in FIG. 3. A
see-through sheet of material, for example, a high wet-strength,
see-through paper having perforations thereacross is adhered on top
of the label 12 by the adhesive which is soluble in hot water. This
clear sheet may then be removed as outlined above by running it
under hot water leaving the label 12 exposed so that the portion 13
may easily be removed along the perforations 14 and 16. In either
of these embodiments, the printing on the opposite side of the
portion 17 can be read after being removed from the container 10.
For example, a promoter may wish to provide instructions as to
where to mail the label to receive an item.
It should be understood that if the label 12 were not properly
affixed to the container 10, a person merely wishing to have the
proof-of-purchase label without purchasing the goods could merely
remove the label 12.
It should be understood that other physical stimulus such as the
application of common solvents such as lighter fluid, ammonia,
liquid detergents or the like could be used to distinguish between
two adhesives holding two portions of a label such as label 12
against the container such as container 10. For example, a
proof-of-purchase label on a vinegar bottle might require the
vinegar to remove the label. In this way, further assurance can be
had that the vinegar had been purchased and opened. One can
appreciate that while removing a label from an item on the shelf in
a store can be done rather easily, it would be much more
conspicuous to either open a bottle of vinegar and apply it to the
label or more difficult still to find a source of warm water for
removing the label.
In certain circumstances due to either the material from which a
container is made or the contents therein, a particular physical
stimulus may not be applicable to that particular container. For
example, certain types of plastic containers cannot withstand
particular types of solvents so that a proof-of-purchase label
could not be employed by merely applying that solvent to the
label.
Referring now to FIG. 4, we see a container 21 having an outer
surface 22. A relatively strong sheet of material such as mylar 23,
shown in FIG. 5, is applied and held by an adhesive such as epoxy
to the container 21. An outer surface 24 of the mylar has an
adhesive applied thereto soluble in warm water. A proof-of-purchase
label 26, made from a weaker sheet of material shown in FIG. 6 is
applied atop the surface 24 and is adhesively secured to the mylar
strip 23. Looking to FIG. 6, we see the combination of the
container 21, the mylar strip 23, to the proof-of-purchase label
26.
In this embodiment, the container 21 cannot readily withstand the
warm water necessary to remove the proof-of-purchase label.
Therefore, the mylar strip 23 is interposed between the
proof-of-purchase label 26 and the container 21. The epoxy adhesive
will not release and the mylar will provide protection for the
container 21 while the water soluble adhesive will release the
proof-of-purchase label 26. In this embodiment again, printed
matter can be on the outer surface 24 of the mylar 23 having
trademark and instructional material thereon, while the
proof-of-purchase label 26 may have instructional and other
material printed on both sides thereof.
It should be understood that again other physical stimulus such as
common solvents can be employed to differentiate between the two
adhesives binding the proof-of-purchase label 26 to the mylar strip
23 and the mylar strip 23 to the container 21.
It should be understood that other material such as tin foil and
the like can be used to protect the container 21 instead of the
mylar.
It should be understood that while the invention has been described
with reference to particular embodiments thereof, numerous others
will become obvious to those of ordinary skill in the light of this
disclosure.
* * * * *