U.S. patent number 3,645,485 [Application Number 05/001,764] was granted by the patent office on 1972-02-29 for display device.
This patent grant is currently assigned to S.L.R. Systems, Inc.. Invention is credited to Ronald J. Gold.
United States Patent |
3,645,485 |
Gold |
February 29, 1972 |
DISPLAY DEVICE
Abstract
Display device having a cantilevered element and a plurality of
color-coded sections. The element forms a lower prong of a U-shaped
hook, the upper prong containing a faceplate having identifying
indicia.
Inventors: |
Gold; Ronald J. (Spring Valley,
NY) |
Assignee: |
S.L.R. Systems, Inc. (New York,
NY)
|
Family
ID: |
21697727 |
Appl.
No.: |
05/001,764 |
Filed: |
January 9, 1970 |
Current U.S.
Class: |
248/220.41;
206/459.5; 211/59.1 |
Current CPC
Class: |
G09F
3/00 (20130101); A47F 5/0823 (20130101) |
Current International
Class: |
A47F
5/08 (20060101); G09F 3/00 (20060101); A47f
005/00 () |
Field of
Search: |
;248/223,224,225
;211/57,59,54 ;340/172.5 ;206/78 |
References Cited
[Referenced By]
U.S. Patent Documents
Primary Examiner: Foss; J. Franklin
Claims
What is claimed is:
1. Display means, for a merchandise inventory control system,
displaying and supporting merchandise in the form of predetermined
number of display packages on a hole-punched pegboard or the like;
comprising merchandise hanger means, adapted to be detachably
mounted to said pegboard, and having a generally horizontally
extending cantilevered element means forming a U-shaped member;
said U-shaped member having a lower prong and an upper prong
disposed apart from said lower prong, said upper prong having a
faceplate containing removably identifying indicia regarding the
merchandise displayed beneath same on said lower prong, and said
lower prong having an upwardly inclined tip portion and a plurality
of adjacently disposed coded sections containing a predetermined
number of display packages, whereby a merchandise inventory control
system may be maintained by the periodic observation and
replenishment of said display package removed from said lower prong
leaving at least one vacant coded section.
2. The display means according to claim 1, wherein said lower prong
is coded by means of a plurality of differently colored sections
along the length of said lower prong.
3. The display means according to claim 1, wherein said upper and
lower prongs are made integral.
4. The display means according to claim 3, wherein said upper and
lower prongs reside in the same vertical plane.
5. The display means according to claim 4, wherein said upper prong
is shorter in length than said lower prong.
6. The display means according to claim 2, wherein said color-coded
sections are painted.
7. The display means according to claim 2, wherein said color-coded
sections are provided by means of colored sleeve tubing disposed
about said lower prong.
8. The display means according to claim 2, wherein each of said
color-coded sections contain the same number of packages.
Description
BACKGROUND OF THE INVENTION
The present invention relates to a display device and more
particularly to a method of merchandising.
With the advent of computers, significant advances have been made
in many business operations. Frequently, the computer is utilized
in conjunction with other systems to more efficiently mechanize
operations which heretofore required large clerical staffs to
service. Many new and more recent computer applications have been
programmed to do specific job functions but heretofore there has
not developed the need for providing an improved marketing system
wherein the present archaic methods of servicing accounts are
eliminated.
Accordingly, it is the principle object of the invention to provide
an improved method of merchandising and to provide associated
display devices which when used in conjunction with said method
provide an efficient system of distributing merchandise.
Another object of the invention is to provide a marketing system
wherein every product offered for sale in a department is disposed
at a fixed location known to all department personnel.
Yet another object of the invention is to provide for the reduction
and/or elimination of backroom stock within the department or store
itself.
Still another object of the invention is to provide a quick and
simple method of reordering merchandise and an efficient and neat
manner of maintaining goods within the store.
Other objects and advantages of the invention will be apparent from
a study of the following portions of this application which
describes and discloses at least one preferred embodiment or
modification of the invention. Other embodiments or modifications
may be suggested to those having the benefits of the teachings
herein and such other embodiments or modifications are intended to
be reserved since they fall within the scope of this
application.
BRIEF DESCRIPTION OF THE DRAWINGS
FIG. 1 is a front perspective view, taken from above, of a display
panel embodying display devices of the invention;
FIG. 2 is a front end view of one of the display devices;
FIG. 3 is a side elevational view, partly in section, of the
display device of FIG. 2, taken along the lines 3--3 thereof;
FIG. 4 is a schematic diagram illustrating in block form how a
computer will be utilized to set up the novel method of
merchandising; and
FIG. 5 is a greatly enlarged plan view showing a portion of the
order form shown in FIG. 4.
DESCRIPTION OF THE PREFERRED EMBODIMENT
Referring now to the drawing, and more particularly to FIGS. 1-3,
there is shown a display element or hook, generally indicated by
the reference numeral 10. The display element 10 is illustrated as
a two prong element which comprises a lower prong 12 and an upper
prong 14. The lower prong 12 is partitioned with a plurality of
sections, coded so as to distinguish one section from the other
sections. Suitably, the sections may be coded by painting the prong
12 with various colors. Preferably, for example, the sections are
color coded by plastic colored tubing, so that for example, in the
display element 10 shown, there are three sections, red, white and
blue, respectively, shown as 16, 18 and 20.
A plurality of packages 22 containing goods are suspended for
display and merchandising purposes. In operation, as will be
explained in greater detail hereinafter, a plurality of display
elements are utilized, each holding a plurality of packages,
usually different. In FIG. 1, there is shown a display board 24
containing three display devices, holding packages 22, 26 and 28.
Of course, such a display board may hold many, many more display
elements, but for purposes of the disclosure, only three are
shown.
As best shown in FIG. 3, the display element 10 comprises an
integral U-shaped hook. The connecting or yoke portion 29 contains
suitable protruding hooks 31 which are cooperatively associated
with matching apertures in the display board 24. Such a board is
commonly known as a peg board. It will be appreciated the display
element may be fastened to the display board in any other suitable
manner, such as by adhesives, fasteners, such as screws, nails,
etc., clamps or the like.
The distal end 30 of the lower prong 12 is suitably disposed
upwardly so as to preclude the last few packages from sliding off
the prong 12. The upper prong 14 is provided at its distal end 32,
which is suitably bent on a right angle, with a small front face
plate 34 containing suitable indicia markings as will be explained
hereinafter. The plate 34 is secured to the end 32, suitably by a
weld or other fastening means.
If desired, the display element 10 may simply comprise a single
prong, since such an element can have its corresponding indicia
marking disposed right on the display board above such an element
10.
In the marketing system according to the invention, there is
provided a suitable computer 40, as shown in the schematic block
diagram of FIG. 4. Such a computer 40 is supplied with order
information (see reference number 42 representing an order form),
received by the marketing concern from stores. This information is
suitably keypunched on cards, and, such orders are thereafter fed
as inputs into the machine. The cards, if desired, may be replaced
by an order form readable by a suitable optical character reader.
The computer, in turn, generates a warehouse picking list 44,
invoice 46 (and duplicate copies thereof), and a listing 48 of all
items in the customer's stores and their respective department
location numbers. This latter paper is an optional output in that
it essentially contains a "store profile" which is not necessarily
needed on each and every order.
The warehouse picking list preferably contains at least for each
order the customer's name and address, customer's number, invoice
number, and distributor order number. For each item to be picked,
the picking list contains warehouse location, quantity ordered, the
items nomenclature or description, the retail price and the
suggested selling price for price marking. The invoice, of course,
would also contain similar information as well as the terms of
billing, the name of party if items are to be shipped to another
party not billed, the percentage discount, if any, and the peg or
prong location.
Referring again to FIG. 3, and more particularly to the color-coded
lower prong 12, it will be appreciated that any number of
color-coded sections such as 2, 4, etc., can be employed. The
length of each section is predetermined in that it can hold a
predetermined number of packages, such as blister packages. For
purposes of illustration, sections 16, 18 and 20 may each hold 10
packages and thus by observing the color-coded section which is
exposed because it does not contain any packages suspended
therefrom, one can, therefore, readily ascertain the remaining
quantity on the prong. For purposes of inventory, all one needs to
know is whether the red, white or blue section is protruding beyond
the remaining packages suspended from the prong. In operation, one
simply observes the last completely empty color-coded section
adjacent the packages suspended from the next adjacent color-coded
section. There is no need to count the packages remaining and one
does not consider a color-coded section as empty unless the next
color-coded section is visible.
In FIG. 5, a partial enlarged view of the invoice form is shown. In
reordering, a store's personnel without specific knowledge of the
products can simply write up a reorder by observing the color-coded
section completely visible on each display device and its
corresponding indicia or item number located on the faceplate 34.
Such a clerk would fill in the order form and only enter the
color-coded section fully visible opposite each and every prong
(display device) which has a corresponding locating number. A
simple order form comprising a checkerboard pattern of squares,
wherein the squares are alphabetically numbered along the ordinate
from A to Z, Aa-Zz, etc., and the abscissa is in numerical order so
that any box in the order form could be identified by reading
across and upwardly or downwardly so as to identify a box for
example by a letter and a number.
For simplicity, the clerk may use the letters R, W and B for
marking the order sheet next to the peg or prong location viewed,
and that should none of the color-coded sections be completely
visible, then the clerk would leave blank the associated box in the
order form for such a peg or prong.
In the order form of FIG. 5, other additional information is shown
besides location, and quantity and may be included, if desired. In
a store or department employing the display devices and operating
under the method of merchandising disclosed herein, the department
or store is divided into sections or such other predetermined
lengths or zones as is appropriate. Each such section or length is
given a letter code. Thus, for example, in a 20 foot department,
one might provide sections A, B, C and D. Within each section, each
display device or prong would be given a location number starting
for example with 01 in the upper left-hand corner numerically
increasing vertically downward and across the section until the
last lower right-hand corner. Of course, because of various product
sizes, the number of display devices or prongs in a section may
differ from the section next to it.
The computer has in its master file or memory bank information,
such as every customer's location and product numbers, customer
name list, location of inventory, customer sales in each category,
addresses, discount percent and other sales data, such as prices,
number of pieces ordered, supplies, etc.
Each store will receive with its previous order either a printed
order form as hereinbefore described or a computer generated form
to be used for reordering. Such form may be printed in location
number sequence or randomly, and can show a complete profile of the
store or department.
The order form also has provisions for the date of the previous
order so that the possibility of a duplicate order is precluded. If
a previous order has not yet been received and the store has
ordered merchandise for (A1) on both orders, then the computer will
simply indicate that shipment is to be made only on the difference
between what was ordered previously and the quantity on the latest
order. It should be appreciated that, if desired, manual product
substitutions can be made by punching up a card with the store
number, peg or prong location number, and the new item number. Such
a manual substitution will override any automatic substitution made
by the computer during the processing of the reorder.
While the invention is shown, illustrated, described and disclosed
in terms of embodiments which it has assumed in practice, the scope
of the invention should not be deemed to be limited thereby.
* * * * *