U.S. patent number 3,596,389 [Application Number 04/853,163] was granted by the patent office on 1971-08-03 for display.
Invention is credited to Fred Drueck, Jr..
United States Patent |
3,596,389 |
Drueck, Jr. |
August 3, 1971 |
DISPLAY
Abstract
A point-of-sale display device including two parallel panels
which are pivotally operated to display advertising indicia and the
like provided on each of the opposite sides thereof, said panels
being proportioned to overlap to close a window in the display and
when so overlapped, the advertising indicia on each of the
respective panels is positioned to form a complete message.
Inventors: |
Drueck, Jr.; Fred (Chicago,
IL) |
Family
ID: |
25315244 |
Appl.
No.: |
04/853,163 |
Filed: |
August 26, 1969 |
Current U.S.
Class: |
40/476; 40/614;
40/486 |
Current CPC
Class: |
G09F
11/23 (20130101) |
Current International
Class: |
G09F
11/00 (20060101); G09F 11/23 (20060101); G09f
011/30 () |
Field of
Search: |
;40/28,30,36 |
References Cited
[Referenced By]
U.S. Patent Documents
Primary Examiner: Charles; Lawrence
Assistant Examiner: Wolff; J. H.
Claims
Now that the invention has been described, what I claim as new and
desire to be secured by Letters Patent is,
1. A point-of-sale display comprising: a main panel having a
rectangular-shaped window formed in it; a divider panel of a
preestablished width affixed centrally of said window; a movable
display panel having a rear panel section and two side panel
sections each of said side panel sections being pivotally connected
to an opposite side of said rear panel section, said movable
display panel being pivotally affixed to said divider panel with
the rear panel section disposed behind said divider panel and said
side panel sections disposed on opposite sides of said divider
panel and parallel to one another; and drive means for rotatably
pivoting said movable display panel between two extreme limits
whereat said side panel sections are disposed substantially
parallel to said main panel and substantially completely close said
window, one of said side panel sections overlapping and concealing
said divider panel in one of said extreme limits and the other one
of said side panel sections overlapping and concealing said divider
panel in the other one of said extreme limits.
2. The point-of-sale display of claim 1, wherein said side panel
sections each having advertising indicia on each of the opposite
sides thereof which is alternately displayed for viewing when said
movable display panel is in each of said two extreme limits.
3. The point-of-sale display of claim 2, wherein said divider panel
has advertising indicia provided on it.
4. The point-of-sale display of claim 1, wherein said divider panel
is removably affixed to said main panel, wherein said divider panel
and said movable display panel can be removed and replaced by
another divider panel and movable display panel.
5. The point-of-sale display of claim 1, wherein said drive means
comprises a first lever arm, a prime mover affixed to and rotatably
operating said first lever arm, a second lever arm pivotally
affixed at its one end to support means so as to extend behind said
main panel, an elongated guide slot in said second lever arm
extending along its longitudinal length, a first connecting rod
pivotally affixed at each of its opposite ends to said first and
second lever arms, respectively so as to rotatably pivotally
operate said second lever arm along said elongated guide slot and
its opposite end affixed to said rear panel section of said movable
display panel, said movable display panel thereby being rotatably
pivotally moved back and forth between said two extreme limits as
said second lever arm is rotatably pivotally operated.
6. The point-of-sale display of claim 1, wherein said movable
display panel is formed from a single blank sheet material which is
scored and folded to form said rear panel section and said two side
panel sections, said material further being scored and folded so as
to provide a pair of securement tabs of each of said side panel
sections for affixing said movable display panel to said divider
panel, said score lines defining said rear and side panel sections
and said securement tabs functioning as hinges whereby no
additional hinge means are required to rotatably pivotally affix
said movable display panel to said main panel.
7. The point-of-sale display of claim 1, further including a
boxlike member having a top wall and a cover removably affixed atop
said top wall, said drive means being affixed to said boxlike
member and generally substantially completely concealed by said
cover.
8. The point-of-sale display of claim 7, wherein said main panel is
affixed to and supported in a vertically disposed position by said
boxlike member.
9. The point-of-sale display of claim 6, wherein said rear panel
section of said movable display panel has a stiffener panel affixed
to it.
Description
This invention relates to an improved point-of-sale advertising
display.
Point-of-sale advertising displays are used to attract people's
attention, and to convey a message to them, primarily to induce
them to purchase the advertised product or products. These
displays, therefore, preferably are or include different elements
which are movable, again preferably in a unique or peculiar manner
so that people have a tendency to stop and look at them. These
displays also generally are of a temporary nature or use, so that
they should be relatively inexpensive, or are of a construction to
receive removable and replaceable display inserts so that the
advertised product can be easily changed.
Accordingly, it is an object of the present invention to provide an
improved point-of-sale advertising display.
Another object is to provide an improved point-of-sale advertising
display which can be inexpensively fabricated of a heavyweight
paperboard.
Still another object is to provide an improved point-of-sale
advertising display having a movable element for attracting
attention to the display.
A still further object is to provide an improved point-of-sale
advertising display of the above-described type which is
constructed in a fashion such that the message portion thereof can
be easily and quickly changed.
Other objects of the invention will in part be obvious and will in
part appear hereinafter.
The invention accordingly comprises the features of construction,
combination of elements, and arrangement of parts which will be
exemplified in the construction hereinafter set forth, and the
scope of the invention will be indicated in the claims.
For a fuller understanding of the nature and objects of the
invention, reference should be had to the following detailed
description taken in connection with the accompanying drawing in
which:
FIG. 1 is a front plan view of a point-of-sale advertising display
exemplary of the invention;
FIG. 2 is a top plan view of the display of FIG. 1, with the cover
which conceals a portion of the actuating mechanism thereof
removed;
FIG. 3 is a side plan view of the display of FIG. 1;
FIGS. 4 and 5 are a top and a side plan view of the movable display
panel;
FIG. 6 is a top plan view of the display, generally illustrating
the manner in which the movable display panel is pivoted back and
forth;
FIG. 7 is a front plan view of the display, generally illustrating
the movable display panel in a position to display a first message;
and
FIG. 8 is a front plan view of the display generally illustrating
the movable display panel in a second position to display a second
message.
Similar reference characters refer to similar parts throughout the
several views of the drawing.
Referring now to the drawing, there is illustrated a point-of-sale
advertising display 10 exemplary of the invention including a
vertically supported main panel 11 having a rectangular-shaped
window 12 formed in it. The main panel 11 can be formed of a
heavyweight paperboard material, and can have its outer edges cut,
scored and affixed together so as to form a decorative frame about
it, as illustrated, if desired.
A divider panel 14 having a width established as described more
fully below is disposed centrally of the window 12. Preferably the
divider panel 14 is a separate panel having a length sufficiently
long to overlap the upper and lower edges of the window 12 so that
it can be easily removably affixed to the rear of the main panel
11, by means of any suitable fastener means (not shown).
Alternatively, the divider panel 14 can be integrally formed with
the main panel 11 or a separate panel permanently affixed thereto,
however, it is preferably removably affixed to the main panel, for
reasons set forth below. This divider panel 14 also can have some
advertising indicia or message 15 provided on it.
A movable display panel 16, which can be best seen in FIGS. 4 and
5, is formed from a single blank of sheet material which is scored
so as to form a rear panel section 17 and two side panel sections
18 and 19. This movable display panel 16 is disposed within the
window 12, with the side panel sections 18 and 19 disposed on
opposite sides of the divider panel 14 and with the rear panel
section 17 disposed behind the latter. The movable display panel 16
likewise can be advantageously formed of a heavyweight paperboard
material, and preferably it is of a weight which can be printed so
that the advertising material can be directly provided on it. In
such a case, a stiffener panel 20 of the same dimensions as the
rear panel section 17 is affixed to the latter to provide it with
greater rigidity.
The rear panel section 17 and the divider panel 14 are of
substantially the same width, the rear panel section 17 being just
sufficiently larger than the divider panel 14 to permit the latter
to be disposed between the two side panel sections 18 and 19. The
side panel sections 18 and 19 also should extend parallel to one
another, as illustrated in FIGS. 4 and 5. The side panel sections
18 and 19 each have upper and lower securement tabs 21 and 22 on
them which are disposed to extend inwardly between the side panel
sections, as can be best seen in FIG. 5. The movable display panel
16 is fixedly secured to the divider panel 14 by means of these
tabs 21 and 22, the latter preferably being adhesively or otherwise
affixed to the rear surface of the divider panel. These tabs 21 and
22 advantageously are cut and scored from the material forming the
movable display panel, and when so formed, these tabs also function
as integral hinges for permitting the movable display panel to be
pivotally operated in the manner described below. The score lines
defining the rear panel section 17 and the side panel sections 18
and 19 also function as hinges so that no additional hinge means or
the like are required.
The main panel 11 is advantageously supported in a vertically
disposed position by means of a box 25 which can be separately
formed and affixed to the main panel. Alternatively, it can be
integrally formed with the main panel 11. The box 25 has a top wall
28, and a removable cover 29 which is affixed thereto so as to
overlie the top wall 28. In addition to supporting the main panel
11, the box 25 has a prime mover such as an electric motor 26 (FIG.
1) affixed within it, in a fashion such that its output shaft 27
projects through the top wall 28 of the box. A lever arm 30 is
fixedly secured at one end thereof to the output shaft 27, and is
rotated by the latter. The opposite end of the lever arm 30 has one
end of a connecting rod 31 pivotally secured to it. The opposite
end of this connecting rod 31 is pivotally to a pivot pin 32 which
is pivotally secured to a lever arm 33 and which projects upwardly
through an arcuate slot 34 formed in the top wall 28 of the box 25.
The lever arm 33 is secured beneath the top wall 28, by means of a
pivot pin 35 affixed to its one end and to the top wall. With this
arrangement, it can be seen that the lever arm 33 is pivotally
rotated back and forth as the lever arm 30 is rotated by the output
shaft 27 of the motor 26.
The box 25 has a cover 29 removably affixed to it so as to overlie
the top wall 28. The cover 29 functions to conceal the lever arms
and the connecting rod, and furthermore, protectively enclose
them.
The lever arm 33 extends out of the rear of the box 25, and has an
elongated guide slot 38 formed in it which extends along its
longitudinal length. A connecting rod 40 has its one end slidably
affixed within this guide slot 38, and its opposite end is
removably secured to the back of the rear panel section 17, or to
the stiffener panel 20, as can be best seen in FIG. 3. As the lever
arm 33 rotatably pivots back and forth, the connecting rod 40 is
slidably displaced in the guide slot 38 and, in turn, causes the
movable display panel 16 to rotatably pivot back and forth, between
limits, as generally illustrated in FIG. 6.
The lever arms 30 and 33 and the connecting rod 31 all are
proportioned so that the side panel sections 17 and 18 of the
movable display panel 16 lie substantially parallel to the main
panel 11 at the extreme limits of pivotal movement. Also, the side
panel sections 18 and 19 are of a length and the securement tab 21
and 22 are formed thereon so that in these extreme limits the
window 12 is completely closed, as generally illustrated in FIGS. 7
and 8. In the one extreme limit of movement illustrated in FIG. 7,
it may be noted that the side panel section 19 closes that portion
of the window 12 in which it is secured and also overlaps the
divider panel 14 so as to conceal the latter. The portion of the
window 12 in which the side panel section 18 is secured is closed
by a portion of the side panel section 18. The edge of the rear
panel section 19 also may slightly overlap the edge of the rear
panel section 18. Advertising indicia 41 and 42 can be provided on
each of the exposed sides of the side panel sections 18 and 19, to
convey one message to the viewer.
As the movable panel display 16 is rotatably pivoted from the
extreme limit illustrated in FIG. 7 to the extreme limit
illustrated in FIG. 8, the side panel sections 18 and 19 pass
through a position in which they are parallel to one another, on
opposite sides of the divider panel 14, as illustrated in FIG. 1.
At this time, the advertising indicia 15 on the divider panel 14 is
made visible to the viewers, so that a second message is conveyed
to them.
When the movable display panel 16 reaches the extreme limit
illustrated in FIG. 8, it may be noted that the positions of the
side panel sections 18 and 19 are now reversed, and the side panel
section 18 overlaps and conceals the divider panel 14. These sides
of side panel sections 18 and 19 can have still additional
advertising indicia 43 and 44 provided on them, respectively, so
that still another message can be conveyed to the viewer.
As indicated above, the divider panel 14 preferably is removably
secured to the main panel 11. The arrangement is preferred so that
the divider panel 14 and the movable display panel 16 affixed to it
both can be easily and quickly replaced, to provide a new display
having different advertising indicia on it. The connecting rod 40,
of course, also has to be disconnected and connected to the new
movable display panel.
It will thus be seen that the objects set forth above, among those
made apparent from the preceding description, are efficiently
attained and certain changes may be made in the above construction.
Accordingly, it is intended that all matter contained in the above
description or shown in the accompanying drawing shall be
interpreted as illustrative and not in a limiting sense.
* * * * *