U.S. patent application number 17/188549 was filed with the patent office on 2021-09-02 for interchangeably customizable cosmetic device.
This patent application is currently assigned to IM Pro Makeup NY LP. The applicant listed for this patent is IM Pro Makeup NY LP. Invention is credited to Oran Holtzman.
Application Number | 20210267353 17/188549 |
Document ID | / |
Family ID | 1000005598118 |
Filed Date | 2021-09-02 |
United States Patent
Application |
20210267353 |
Kind Code |
A1 |
Holtzman; Oran |
September 2, 2021 |
INTERCHANGEABLY CUSTOMIZABLE COSMETIC DEVICE
Abstract
A cosmetic holder or case having a base with receptacles for
cosmetics and a cover connected in a hinged fashion to permit
opening and closing of the cover to alternately reveal and conceal
the interior of the base and the housed cosmetic product. The
interior of the cover may include a mirror to aid in applying the
cosmetic product. The holder is combined with a set of adornment
features such as sets of decals having different theme or pattern
to allow consumers to 1) select a set of adornment appealing to
them, 2) select a base color theme appealing to them, 3) to arrange
a set of adornment elements in a personalized and unique manner.
The cover includes a removable transparent panel that 1) allows the
user to apply the selected set of adornment features and/or to
include other personalized items and 2) protects the adornment
features from damage during use.
Inventors: |
Holtzman; Oran; (New York,
NY) |
|
Applicant: |
Name |
City |
State |
Country |
Type |
IM Pro Makeup NY LP |
New York |
NY |
US |
|
|
Assignee: |
IM Pro Makeup NY LP
New York
NY
|
Family ID: |
1000005598118 |
Appl. No.: |
17/188549 |
Filed: |
March 1, 2021 |
Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
|
|
62983187 |
Feb 28, 2020 |
|
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|
Current U.S.
Class: |
1/1 |
Current CPC
Class: |
A45D 42/04 20130101;
A45D 40/22 20130101; A45D 2200/053 20130101; A45D 40/24 20130101;
A45D 2040/224 20130101; A45D 2040/0012 20130101 |
International
Class: |
A45D 40/24 20060101
A45D040/24; A45D 40/22 20060101 A45D040/22; A45D 42/04 20060101
A45D042/04 |
Claims
1. A customizable cosmetics case comprising: a palette base
comprising a set of individual compartments for storing therein a
set of cosmetic products; a cover having an outer surface and an
inner surface, the cover adapted to be rotatably connected to the
palette base along one side of the palette base; a transparent
outer panel adapted to be removably disposed on the outer surface
of the cover; a set of decorative elements selectable by a user and
placeable by the user in a custom arrangement on the outer surface
of the cover; a hinge arrangement operatively connecting the cover
to the palette base and allowing the cover to be rotated from a
closed position to an open position; and a reflective panel
disposed intermediate the palette base and the cover and being
concealed to a user with the cover in a closed position and
revealed to the user with the cover in an open position; whereby
one or more decorative elements selected by a user and placed on
the outer surface of the cover are viewable through and protected
by the transparent outer panel; whereby with the cover in a closed
position the contents of the palette base are enclosed and
protected from inadvertent contact or spillage.
2. The customizable case of claim 1, wherein the hinge arrangement
includes a pair of hinge components operatively connecting the
cover to the palette base.
3. The customizable case of claim 1, wherein the palette base
comprises a palette having a set of cosmetic product receptacles, a
bottom cover, and a first hinge component, and the cover comprises
a second hinge component configured to cooperate with the first
hinge component to provide for rotation of the cover about an axis
parallel with a back edge of the cover and a back edge of the
palette base.
4. The customizable case of claim 3, wherein a back portion of the
cover and a back portion of the palette base come into contact to
provide a stop or limit to the rotational movement of the cover
about the axis and thereby define a fully open position.
5. The customizable case of claim 1 further comprising a set of
channels disposed along the sides of the cover to receive the
transparent panel and a set of locking features to semi-permanently
affix the transparent panel in place on the cover and over the
outer surface of the cover.
6. The customizable case of claim 1, wherein the reflective panel
is affixed to an interior surface of the cover.
7. The customizable case of claim 1, wherein the palette base
includes a set of removable cosmetic product receptacles, whereby a
user may remove the set of removable cosmetic product receptacles
and insert a replacement set of cosmetic product receptacles.
8. The customizable case of claim 1, further comprising a cover
retention mechanism configured to retain the cover in a closed
position to prevent undesired rotation of the cover about the
hinge.
9. A method for selecting and assembling a set of cosmetic case and
adornment components to arrive at an interchangeably customizable
cosmetic case, the method comprising: presenting a user with a
plurality of sets of decorative items for selection by the user;
selecting, by the user, a set of decorative items from the
plurality of sets of decorative items, the selected set of
decorative items for use in decorating a customizable cosmetic
product, the customizable cosmetic product having a removable
transparent panel and a display area for receiving selected sets of
decorative items for display; receiving, by the user, the selected
set of decorative or adornment items; removing, by the user, the
transparent panel to render accessible the display area; placing,
by the user, in a custom manner decorative items from the selected
set of decorative items on the display area and returning the
removed transparent panel to the cover over the display area and
securing the transparent panel to the cover using a locking means
provided on the customizable cosmetic product;
10. The method of claim 9, further comprising: establishing, by a
user operating a remote device, a connection with a central server
operated by a cosmetic provider; presenting, by the central server,
a user interface configured to enable the user to view and select
from the plurality of sets of decorative items.
11. The method of claim 9, further comprising: at a time subsequent
to an initial placement of decorative items, removing, by the user,
the transparent panel and selectively changing, adding, and/or
removing decorative items on the display surface and replacing the
transparent panel thereby altering the appearance of the
customizable cosmetics product.
12. The method of claim 9, further comprising placing, by a user, a
set of personal items on the display surface to personalize the
customizable cosmetic product.
Description
CROSS-REFERENCE TO RELATED APPLICATION AND CLAIM OF PRIORITY
[0001] The present application claims priority to U.S. Provisional
Patent Application 62/983,187, entitled INTERCHANGEABLY
CUSTOMIZABLE COSMETIC DEVICE, filed Feb. 28, 2020, which is
incorporated herein in the entirety.
FIELD OF THE INVENTION
[0002] The present application relates to the design of a class of
beauty and cosmetic products that facilitates personalization. In
addition, the invention relates to cosmetic product systems adapted
for accessing cosmetic product stored in containers commonly
carried in a purse, bag, backpack or other personal carry bag.
BACKGROUND OF THE INVENTION
[0003] Beauty products are often showcased or otherwise displayed;
consumers post photos of shelves and medicine cabinets stocked with
beauty products on Instagram, they leave products within view on
vanities, and they carry products around in purses and backpacks.
While most beauty products, including eye palettes, lip products,
face products such as bronzer and contour, and skincare, are
designed to be beautiful, they are also impersonal. They are
packaged or adorned with standardized branding and a set decorative
color patterned to complement the brand logo and other source
identifiers. Customers lack the ability to customize or select the
adornment associated with the highly personal cosmetic product
purchased by them.
[0004] What is needed is a product that provides for a customizable
decorative appearance while providing a user accessible cosmetic
product holder in a compact, mobile housing for containing the
product to avoid undesired and unintended spillage for an improved
customer experience.
[0005] What is needed is a product that can deliver an elevated
consumer experience while providing effective packaging and
functional advantages in presenting and facilitating user access
and use of cosmetic product.
SUMMARY OF THE INVENTION
[0006] The present invention provides a product capable of
personalized adornment and replaceable adornment and a means for
permitting access to facilitate application and removal or
replacement of adornment elements.
[0007] The present invention may be applied to a wide range of
beauty or cosmetic products. In one embodiment the present
invention comprises a cosmetic or make-up holder or case, for
example in the form of a palette, having a base or main housing
with one or more receptacles for cosmetic or make-up product, e.g.,
blush, foundation, concealer, powder, eye shadow, highlighter,
contour, etc. The receptacle(s) may or may not be removable. The
holder or case includes a base and a cover connected in a hinged
fashion to permit opening and closing of the cover to alternately
reveal and conceal the interior of the base and the housed cosmetic
product. In one embodiment, the cover remains securely in place
when not in use and can be opened by the consumer during normal use
and closed for storage when not in use. The interior of the cover
may include a mirror to aid in applying the cosmetic product and
the holder may optionally include a separate brush and brush
receptacle or other application implement.
[0008] The invention provides a physical cosmetic receptacle or
holder combined with a set of adornment features. For example the
customizable cosmetic holder may be provided or coupled with one or
more sets of decals or sticker adornment sets having different
theme or pattern to allow consumers to 1) select a set of adornment
appealing to them, 2) select a base color theme appealing to them,
3) to arrange a set of adornment elements, e.g., stickers or
decals, in a highly personalized and unique manner desired by the
user. The cover includes a removable transparent panel that allows
the user to apply the set of adornment features and/or to include
other personalized items, e.g., photos, non-provided stickers. The
slidable transparent panel allows the adornment to be added when it
is removed and when it is in place, it protects the adornment from
damage during normal use and transport. In one manner the cover is
held in place by a retention mechanism, e.g., a latch, mating
protrusion and recess in the base and cover, a magnet, and is
allowed to rotate about a hinge. For example, a pin and pin
receiving hole or opening, a notch, a protrusion and mating
recess.
[0009] In a first embodiment, the present invention provides a
customizable cosmetics case comprising: a palette base comprising a
set of individual compartments for storing therein a set of
cosmetic products; a cover having an outer surface and an inner
surface, the cover adapted to be rotatably connected to the palette
base along one side of the palette base; a transparent outer panel
adapted to be removably disposed on the outer surface of the cover;
a set of decorative elements selectable by a user and placeable by
the user in a custom arrangement on the outer surface of the cover;
a hinge arrangement operatively connecting the cover to the palette
base and allowing the cover to be rotated from a closed position to
an open position; and a reflective panel disposed intermediate the
palette base and the cover and being concealed to a user with the
cover in a closed position and revealed to the user with the cover
in an open position; whereby one or more decorative elements
selected by a user and placed on the outer surface of the cover are
viewable through and protected by the transparent outer panel;
whereby with the cover in a closed position the contents of the
palette base are enclosed and protected from inadvertent contact or
spillage.
[0010] The first exemplary embodiment of the present invention may
be further characterized in one or more of the following manners:
wherein the hinge arrangement includes a pair of hinge components
operatively connecting the cover to the palette base; wherein the
palette base comprises a palette having a set of cosmetic product
receptacles, a bottom cover, and a first hinge component, and the
cover comprises a second hinge component configured to cooperate
with the first hinge component to provide for rotation of the cover
about an axis parallel with a back edge of the cover and a back
edge of the palette base; wherein a back portion of the cover and a
back portion of the palette base come into contact to provide a
stop or limit to the rotational movement of the cover about the
axis and thereby define a fully open position; further comprising a
set of channels disposed along the sides of the cover to receive
the transparent panel and a set of locking features to
semi-permanently affix the transparent panel in place on the cover
and over the outer surface of the cover; wherein the reflective
panel is affixed to an interior surface of the cover; wherein the
palette base includes a set of removable cosmetic product
receptacles, whereby a user may remove the set of removable
cosmetic product receptacles and insert a replacement set of
cosmetic product receptacles; and further comprising a cover
retention mechanism configured to retain the cover in a closed
position to prevent undesired rotation of the cover about the
hinge.
[0011] In a second embodiment, the present invention provides a
method for selecting and assembling a set of cosmetic case and
adornment components to arrive at an interchangeably customizable
cosmetic case, the method comprising: presenting a user with a
plurality of sets of decorative items for selection by the user;
selecting, by the user, a set of decorative items from the
plurality of sets of decorative items, the selected set of
decorative items for use in decorating a customizable cosmetic
product, the customizable cosmetic product having a removable
transparent panel and a display area for receiving selected sets of
decorative items for display; receiving, by the user, the selected
set of decorative or adornment items; removing, by the user, the
transparent panel to render accessible the display area; and
placing, by the user, in a custom manner decorative items from the
selected set of decorative items on the display area and returning
the removed transparent panel to the cover over the display area
and securing the transparent panel to the cover using a locking
means provided on the customizable cosmetic product.
[0012] The second exemplary embodiment of the present invention may
be further characterized in one or more of the following manners:
further comprising: establishing, by a user operating a remote
device, a connection with a central server operated by a cosmetic
provider; presenting, by the central server, a user interface
configured to enable the user to view and select from the plurality
of sets of decorative items; further comprising: at a time
subsequent to an initial placement of decorative items, removing,
by the user, the transparent panel and selectively changing,
adding, and/or removing decorative items on the display surface and
replacing the transparent panel thereby altering the appearance of
the customizable cosmetics product; and further comprising placing,
by a user, a set of personal items on the display surface to
personalize the customizable cosmetic product.
BRIEF DESCRIPTION OF THE DRAWINGS
[0013] In order to facilitate a full understanding of the present
invention, reference is now made to the accompanying drawings, in
which like elements are referenced with like numerals. These
drawings should not be construed as limiting the present invention
but are intended to be exemplary and for reference.
[0014] FIG. 1 provides an exploded perspective view of the
components comprising a first embodiment of the present
invention.
[0015] FIG. 2 is a series of views of a transparent panel or drawer
according to the first embodiment of the present invention.
[0016] FIG. 3 is a series of views of a main cover according to the
first embodiment of the present invention.
[0017] FIG. 4 is a series of views of a reflective panel or mirror
according to the first embodiment of the present invention.
[0018] FIG. 5 is a series of views of a base or palette according
to the first embodiment of the present invention.
[0019] FIG. 6 is a series of views of a bottom panel according to
the first embodiment of the present invention.
[0020] FIG. 7 is a series of perspective views of an assembled
cosmetic case or holder and an unassembled base component according
to the first embodiment of the present invention.
[0021] FIG. 8 is a series of views of a partial assembly comprising
the cover and transparent panel in opened and closed positions and
retention mechanism according to the first embodiment of the
present invention.
[0022] FIG. 9 is a series of perspective views of an assembled
cosmetic case or holder with cover in open and closed positions and
decorative elements applied according to the first embodiment of
the present invention.
[0023] FIG. 10 is a series of views of a system comprising a set of
decorative or adornment elements for use in configuring a
customized cosmetic case illustrating decorative elements applied
to a cover along with a complementary cosmetic product set
including a set of application implements and other cosmetics
having a common decorative theme according to the first embodiment
of the present invention.
[0024] FIG. 11 is a method for providing and assembling a set of
cosmetic case and adornment components to arrive at an
interchangeably customizable cosmetic case according to the first
embodiment of the present invention.
[0025] FIG. 12 provides an exploded perspective view of the
components comprising a second embodiment customizable cosmetic
case of the present invention.
[0026] FIG. 13 provides a cross-sectional view of an assembled
customizable cosmetic case of the second embodiment of FIG. 12.
DETAILED DESCRIPTION OF THE INVENTION
[0027] The present invention will now be described in more detail
with reference to exemplary embodiments as shown in the
accompanying drawings. While the present invention is described
herein with reference to the exemplary embodiments, it should be
understood that the present invention is not limited to such
exemplary embodiments. Those possessing ordinary skill in the art
and having access to the teachings herein will recognize additional
implementations, modifications, and embodiments, as well as other
applications for use of the invention, which are fully contemplated
herein as within the scope of the present invention as disclosed
and claimed herein, and with respect to which the present invention
could be of significant utility. Also, although dimensions are
provided in the various drawings, the invention is not limited to
the particular dimensions. However, to accomplish the functionality
described hereinbelow, certain relationships may be described as
necessary to align mating components of the various components for
purposes of retention, closing, latching, sliding engagement, and
other purposes.
[0028] With reference now to FIG. 1, interchangeably customizable
case 100 is shown in an exploded perspective view of a first
embodiment of the present invention. Case 100 comprises a
transparent top panel or outer cover 200, a rotatable cover 300, a
reflective panel or mirror 400, a base or palette 500, and a bottom
600. Each of these exemplary components is described in detail
below.
[0029] With reference now to FIG. 2 a transparent panel or drawer
200 is shown in a series of views. The panel 200 is configured to
be slidingly received in and retained by oppositely facing channels
308 along the sides of main cover 300, as shown in FIG. 3. As shown
in FIG. 2, a series or plurality of notches 202 are provided along
the sides of the transparent panel 200 and are located to mate with
a complementary series or plurality of protrusions 302 formed or
provided along the sides of the main cover 300 channels. Detail A
provides an enlarged view of the notches 202.
[0030] With reference now to FIG. 3 a main cover 300 is shown in a
series of views. Main cover 300 includes longitudinal recesses 308
along each side to permit sliding engagement and partial retention
of transparent panel 200. Protrusions 302 are provided, in this
case four but there may be any suitable arrangement, to mate with
notches 202 in panel 200 so as to provide gentle stops as the panel
200 is slid so as to open or reveal the otherwise concealed top of
cover 300 or slid so as to close the top of the cover 300 to
prevent unintended damage to the items placed on the top of the
cover 300. A key point of the invention is to allow a user to
remove the transparent panel 200 from the case or at least slide
the panel some distance so as to permit access to the area defined
on the top of the main cover 300. In this manner the invention
allows a user to apply or place or paste or glue or tape items of
adornment or decoration for personalization of the case 100. As
shown, a combination of text-based decals or stickers 310 and/or
image or artwork decals or sticker 312 may be applied to the top of
the main cover 300 in a customized or personalized manner so as to
create a branded, personalized or unique appearance on the case
100. In one manner, the invention allows a user to select from a
set of themed adornment sets, e.g., a celebrity or
influencer-inspired theme, and to apply the adornment elements in
locations on the top of the main cover 300 as desired. Further, the
themed case 100 may include a partially pre-populated or adorned
main cover and the user may add to or supplement the adornment
package. The adornment elements may be removable to permit a user
to change the look or appearance of the case 100 as desired. The
user may also place home-made or personal content in the area at
the top of the cover, e.g., photos, stickers or other items not
included with the adornment set. Moreover, the provider of the case
100 may set up an online or other customer interface to permit a
user to select adornment items to make a customized set or to
upload photos or text or preferred color-theme or other features of
interest to create their own custom adornment pack which is then
prepared for application and sent to the user along with the case
100 and/of other elements such as described below in connection
with FIG. 10.
[0031] As mentioned, the main cover 300 is preferably rotatably
mounted on base or palette 400 and as shown includes a longitudinal
arm 304 running substantially along the length of one side to the
main cover for mating engagement with portions of base 500 to
permit opening of the cover and to perform one or more of:
preventing over-rotation, supporting the main cover in an open
position, and retain the cover in place when closed. One or more
magnets or other retention mechanisms may include along arm 304
and/or portions of base 500 to hold or permit retention of the
cover in a desired position and to prevent unintended closing or
flapping. Main cover 300 includes a recess or cavity 306 for
receiving mirror or reflective panel 400. A rotation pin or
protuberance for receiving within a mating hole or recess on one or
both of main cover 300 and base 500 are exemplary means for
rotating the cover between open and closed positions. When the main
cover 300 is rotatably opened to reveal the cosmetic product
contained in the base or palette 500, the mirror is accessible for
use by the user to aid in applying the cosmetic product or
otherwise.
[0032] With reference now to FIG. 4 a reflective panel or mirror is
shown in a series of views with exemplary dimensions. The
dimensions of the mirror or panel 400 must match the dimensions of
the recess or cavity 306 in the bottom of main cover 300. The
mirror or panel may be secured in place by mechanical means or by
adhesion such as glue or tape. The mirror may be made to be removed
from the cover 300.
[0033] With reference now to FIG. 5 a base or palette is shown in a
series of views and includes a matrix or array of depressions or
cells 502 in which cosmetic property is place. A raised portion 504
provides an area for decorative branding or other marking and may
be included as part of the overall decorative theme in that a user
may select from a variety of colors or text or other indicia
included in portion 504. Next to raised portion 504 is a lower or
depressed portion 508 that substantially extends the length of the
body of base 500. On one side of the base 500 is a recess or void
506 that corresponds to the dimensions of arm 304 of main cover
300. A mating hinge structure is provided at the ends 514 of the
recess 506 formed respectively on extended portions 510 and 512 of
base 500 to align with hinge counterparts 314 to form a hinge for
securing the main cover 300 to the base and allowing a user to
rotate the main cover relative to the housing at those fixed points
and along the back side of the case 100 when in use. When closed,
the main cover 300 is configured to cover and conceal and protect
the cosmetic items deposited in cells 502 on the top of base 500.
In this manner the cover prevents spillage and prevents damage to
the contents of the case 100. When open the cover reveals the
mirror for use in applying the make-up or other cosmetic product
stored in base 500.
[0034] With reference now to FIG. 6 is a series of views of a
bottom panel attached to the bottom of the base 500. Of course, the
bottom of base 500 may included a molded bottom rather than a
separate component piece and other components may be integral to
the case body without detracting from the purposes of the present
invention.
[0035] With reference now to FIG. 7 is a series of perspective
views of an assembled cosmetic case or holder and an unassembled
base component according to a first embodiment of the present
invention as described herein. As shown text decals 310 and image
or artwork decals 312 are applied to the top surface of the main
cover 300 for viewing.
[0036] With reference now to FIG. 8 is a series of views of a
partial assembly comprising the cover and transparent panel in
opened and closed positions and retention mechanism according to
the first embodiment of the present invention. As shown the
transparent panel 200 is slidable in bi-direction 804 between
closed and open positions. As shown in configuration marked with
reference 802, the transparent panel 200 is removed or slid to the
side to allow access to the top or exposed surface of main cover
300 a user may apply in a customizable fashion the various decals
310 and 312 or other items of interest. Once completed, as shown in
configuration marked with reference 806, the user may return the
transparent panel to a closed position to prevent unwanted damage
to the items applied to the top surface of the main cover. As shown
in Detail F, in a closed position protrusions or protuberances 302
of the main cover 300 are received into notches 202 of the
transparent panel to provide a secure engagement of the panel 200
with the cover 300. Although the base/panel subassembly is shown
having four notch/protrusion mating pairs this is not limiting to
the invention. One such pair is all that is needed to semi-secure
the panel with the cover. A second notch/protrusion pair is used to
semi-limit sliding disengagement of the panel to provide a stop,
which may be overcome with additional force to completely remove
the panel from the subassembly (or the case 100 once completely
assembled). Additional stops or notch/protrusion pairs may be added
for redundancy or for partial access to the top surface of the
cover 300.
[0037] In one manner, the present invention allows a user to access
an online service, such as a consumer-facing web portal of a
cosmetics company, to enable online selection of decorative
elements or sets of elements. These decorative elements may be
related to an influencer, a model, an acting personality or other
person of broad interest. For example, the various facilities and
user interfaces disclosed in U.S. Non-Provisional patent
application Ser. No. 16/388,424, entitled SYSTEM, METHOD AND USER
INTERFACES AND DATA STRUCTURES IN A CROSS-PLATFORM FACILITY FOR
PROVIDING CONTENT GENERATION TOOLS AND CONSUMER EXPERIENCE
(Holtzman), filed Apr. 18, 2019, which is incorporated by reference
herein in the entirety. These user interfaces may be used in
connection with the method and flow described hereinbelow with
reference to FIG. 11.
[0038] With reference now to FIG. 9 is a series of perspective
views of an assembled cosmetic case or holder with cover in open
position 902 and closed position 904 relative to base 300 and
decorative elements applied according to the first embodiment of
the present invention.
[0039] With reference now to FIG. 10 is a series of views of a
system 1000 comprising a case or palette 100, a set of other
cosmetic utensils or products 102 and a set 104 of decorative or
adornment elements 310/312 for use in configuring a customized
cosmetic case 100. As shown a user selects decorative elements
310/312 and applies them in a customized fashion to a cover 300 of
the case 100. In this manner a complementary cosmetic product set
1000 provides a customizable cosmetic product set 1000 having a
common decorative or color scheme or theme selectable by a user.
The set of decorative elements may also be used to decorate or
customize one or more items from the set of other utensils or
products 102. In this manner the system 1000 allows users to create
their own unique cosmetic set based on a common but selectable and
customizable theme.
[0040] With reference now to FIG. 11 is a method for selecting,
providing and assembling a set of cosmetic case and adornment
components to arrive at an interchangeably customizable cosmetic
case according to the first embodiment of the present invention.
Although the method is described in connection with a user operated
remote computing device connecting with a central server of a
cosmetic product provider, this is merely one example of the
initial selection and ordering process that may be used in
connection with the present invention. It is understood that other
forms of initial selection, such as user visiting a
bricks-and-mortar store, a pop-up store, a kiosk (mall physical
kiosk or computer-based kiosk) may be used and is fully
contemplated by the present invention.
[0041] At step 1102, in this optional example, a user establishes
one or more connections with a central server operated by a
cosmetic provider via a remote device, e.g., a computer or mobile
phone, operated by the consumer. At step 1104, the central server,
e.g., a web server operating via a mobile application running on a
user mobile device such as a smart phone, presents via a user
interface a set of selectable decorative themes for use by the user
in customizing a set of cosmetic products. At step 1106, the user
selects a theme and/or set of decorative or adornment items and a
set of cosmetic products. At step 1108, the user receives, e.g.,
via mail or other delivery methods or store pick-up, the selected
set of decorative or adornment items for applying the items in a
custom fashion to received cosmetic products. At step 1110, the
user applies the selected and received decorative or adornment
elements (as well as other personal items selected by the user) by
removing (in whole or part) a transparent panel from a cosmetic
case to gain access to a surface on which to place decorative
elements. At step 1112, the user places the decorative elements in
a custom manner on the surface of the cover and replaces the
transparent panel to a closed position. At step 1114, subsequent to
an initial placement of decorative items, a user may alter the
appearance of the cosmetic case or product by removing the
transparent panel and selectively changing, adding, removing
decorative items on the cover surface and replacing the transparent
panel to a closed position.
[0042] In one combination the components described above provide a
cosmetic or make-up holder or case, for example in the form of a
palette, having a base or main housing with one or more receptacles
for cosmetic or make-up product, e.g., blush, foundation,
concealer, powder, eye shadow, highlighter, contour, etc. The
receptacle(s) may or may not be removable. The holder or case
includes a base and a cover connected in a hinged fashion to permit
opening and closing of the cover to alternately reveal and conceal
the interior of the base and the housed cosmetic product. In one
embodiment, the cover remains securely in place when not in use and
can be opened by the consumer during normal use and closed for
storage when not in use. The interior of the cover may include a
mirror to aid in applying the cosmetic product and the holder may
optionally include a separate brush and brush receptacle or other
application implement.
[0043] The invention provides a physical cosmetic receptacle or
holder combined with a set of adornment features. For example the
customizable cosmetic holder may be provided or coupled with one or
more sets of decals or sticker adornment sets having different
theme or pattern to allow consumers to 1) select a set of adornment
appealing to them, 2) select a base color theme appealing to them,
3) to arrange a set of adornment elements, e.g., stickers or
decals, in a highly personalized and unique manner desired by the
user. The cover includes a removable transparent panel that allows
the user to apply the set of adornment features and/or to include
other personalized items, e.g., photos, non-provided stickers. In
one manner the cover is held in place by a retention mechanism,
e.g., a latch, mating protrusion and recess in the base and cover,
a magnet, and is allowed to rotate about a hinge. For example, a
pin and pin receiving hole or opening, a notch, a protrusion and
mating recess.
[0044] With reference now to FIG. 12, a second exemplary embodiment
of an interchangeably customizable case 100 is shown in an exploded
perspective view of a second embodiment of the present invention.
Case 100 comprises a transparent top panel or outer cover 200, a
two-piece rotatable cover 300 (primary portion 340 and secondary
portion 350), a reflective panel or mirror 400, a base or palette
500, and a bottom 600. Each of these exemplary components is
described in detail below. As shown, primary cover portion 340
includes an elongated slot or channel 335 or pair of channels 335
on either side of the cover 340 adapted to receive a shoulder or
ridge or protrusion or tabs or set of dogs 235 formed along one or
both sides of the cover 200. In this manner, cover 200 is slidingly
received within the channel(s) 335 and once in place held in place
by operation of the fit between tabs 235 and receiving channel(s)
335. Of course, the opposite arrangement of components 235/335 as
that described may be used to accomplish the same goal of slidingly
fixing the top panel or outer cover 200 to the rotatable cover
300.
[0045] Cover 200 may be transparent as described herein above to
permit a user to see decorative elements included or placed on the
surface 352 of cover 300. Alternatively, cover 200 may be removable
and replaced with a different cover having a set of decorative
elements. In this manner, the customizable case provides further
ways to alter, change and customize the case product. The cover
includes a set of channels disposed along the sides of the cover to
receive the transparent panel and a set of locking features to
semi-permanently affix the transparent panel in place on the cover
and over the outer surface of the cover. Semi-permanently means the
panel may be intentionally removed to expose the outer surface of
the cover but is held in place securely during normal use and so as
to prevent unwanted dislodging and damage or loss.
[0046] Reflective panel or mirror 400 is configured to be received
within a cavity or on a surface of secondary cover portion 350. In
the example shown, the secondary cover portion 350 includes
openings 370 into which may be received fixation members 360 for
securing reflective panel 400 in place once positioned within or on
the secondary cover portion 350. Alternatively, plasticly
deformable elements may be provided to permit the mirror or
reflective component to be "snapped" in place to form a subassembly
with cover 300 and outer panel or top cover 200. Alternatively,
reflective panel or mirror 400 may be affixed to secondary cover
portion 350 by adhesive means and materials. Reflective panel or
mirror 400 has at least one side having a reflective surface
portion revealed to a user with rotatable cover 300 in an open
position.
[0047] Cover portions 340 and 350 are configured with dimensions so
that secondary cover portion 350 is received at least partially
within primary cover portion 340. In the example shown, secondary
cover portion 360 includes a hinge feature 390 for instance
disposed at both ends of the back edge of the secondary cover
portion and located to cooperate with complimentary hinge features
392 provided along the back edge of primary cover portion 340.
Bottom cover 600 is attached to the base or palette 500, e.g., such
as by adhesive or other connecting panel 620 and/or in combination
with plastically deformable components formed in the various cover
and base pieces. Bottom cover 600 is provided with complimentary
hinge features 640 for instance at opposite ends of the back edge
of the bottom cover as shown. Pins 380 or the like are provided and
inserted into receiving channels or bores formed in one or both of
the sets of hinge features 390 and/or 392 and hinge features 640
fix the cover 300 to the base or palette 500 by way of bottom cover
600. In this manner cover 300 is allowed to rotate from open and
closed positions providing a pivoting or hinging of the cover
300.
[0048] FIG. 13 presents a cross-section view of the customizable
case 100 of FIG. 12 in an unexploded, assembled state with cover or
lid 300 (340/350) in a closed position. The features as described
above with reference to FIG. 12 are shown in cross-section for
illustration.
[0049] While the invention has been described by reference to
certain preferred embodiments, it should be understood that
numerous changes could be made within the spirit and scope of the
inventive concept described. Also, the present invention is not to
be limited in scope by the specific embodiments described herein.
It is fully contemplated that other various embodiments of and
modifications to the present invention, in addition to those
described herein, will become apparent to those of ordinary skill
in the art from the foregoing description and accompanying
drawings. Thus, such other embodiments and modifications are
intended to fall within the scope of the following appended claims.
Further, although the present invention has been described herein
in the context of particular embodiments and implementations and
applications and in particular environments, those of ordinary
skill in the art will appreciate that its usefulness is not limited
thereto and that the present invention can be beneficially applied
in any number of ways and environments for any number of purposes.
Accordingly, the claims set forth below should be construed in view
of the full breadth and spirit of the present invention as
disclosed herein.
* * * * *