U.S. patent application number 16/859504 was filed with the patent office on 2020-08-13 for smart product label platform.
The applicant listed for this patent is Avery Dennison Retail Information Services, LLC. Invention is credited to Paul A. CHAMANDY, Christopher PALMER, Kimberly Kae SCHNEIDER, Julie VARGAS.
Application Number | 20200258361 16/859504 |
Document ID | 20200258361 / US20200258361 |
Family ID | 1000004783198 |
Filed Date | 2020-08-13 |
Patent Application | download [pdf] |
![](/patent/app/20200258361/US20200258361A1-20200813-D00000.png)
![](/patent/app/20200258361/US20200258361A1-20200813-D00001.png)
![](/patent/app/20200258361/US20200258361A1-20200813-D00002.png)
![](/patent/app/20200258361/US20200258361A1-20200813-D00003.png)
![](/patent/app/20200258361/US20200258361A1-20200813-D00004.png)
![](/patent/app/20200258361/US20200258361A1-20200813-D00005.png)
![](/patent/app/20200258361/US20200258361A1-20200813-D00006.png)
![](/patent/app/20200258361/US20200258361A1-20200813-D00007.png)
![](/patent/app/20200258361/US20200258361A1-20200813-D00008.png)
![](/patent/app/20200258361/US20200258361A1-20200813-D00009.png)
![](/patent/app/20200258361/US20200258361A1-20200813-D00010.png)
United States Patent
Application |
20200258361 |
Kind Code |
A1 |
VARGAS; Julie ; et
al. |
August 13, 2020 |
SMART PRODUCT LABEL PLATFORM
Abstract
A tag or label incorporating embedded trigger technology, such
as RFID, QR codes, or barcodes is disclosed to effectively
integrate RFID or a trigger directly into the garment. Typically,
the embedded technology is embedded via a digital manufacturing
process, and the labels and tags enable a data connection via the
embedded triggers and a unique identifier corresponding to the
embedded triggers. Thus, once the trigger technology is enabled via
scanning, visual recognition, UHF/NFC RFID, etc., data items in the
data management platform are enabled. Specifically, the data items
within the data management platform include sustainability,
consumer engagement, authentication/brand protection,
merchandising/marketing, and data management and can be leveraged
to drive an interactive consumer experience.
Inventors: |
VARGAS; Julie; (San Antonio,
TX) ; SCHNEIDER; Kimberly Kae; (Las Vegas, NV)
; PALMER; Christopher; (Norway, ME) ; CHAMANDY;
Paul A.; (Skaneateles, NY) |
|
Applicant: |
Name |
City |
State |
Country |
Type |
Avery Dennison Retail Information Services, LLC |
Mentor |
OH |
US |
|
|
Family ID: |
1000004783198 |
Appl. No.: |
16/859504 |
Filed: |
April 27, 2020 |
Related U.S. Patent Documents
|
|
|
|
|
|
Application
Number |
Filing Date |
Patent Number |
|
|
15343584 |
Nov 4, 2016 |
10636266 |
|
|
16859504 |
|
|
|
|
62251933 |
Nov 6, 2015 |
|
|
|
Current U.S.
Class: |
1/1 |
Current CPC
Class: |
G06K 19/0723 20130101;
G06K 19/06009 20130101; G08B 13/2451 20130101; G06K 17/00 20130101;
G06K 19/07758 20130101 |
International
Class: |
G08B 13/24 20060101
G08B013/24; G06K 17/00 20060101 G06K017/00; G06K 19/06 20060101
G06K019/06; G06K 19/077 20060101 G06K019/077; G06K 19/07 20060101
G06K019/07 |
Claims
1. A hang tag or care label for user interaction, comprising; a
hang tag or care label having a surface, a trigger technology
placed on or imparted to the surface of the hang tag or care label;
the trigger technology containing information about a product to
which the care label or hang tag is attached; a database containing
the information and other data relating to the product and its care
instructions; and a mobile device for reading the trigger
technology.
2. A hang tag or care label as recited in claim 1 wherein the
trigger technology is embedded via a digital manufacturing process,
and the database accesses a data management platform which is
accessed via the trigger technology.
3. The hang tag or care label of claim 2, wherein the embedded
trigger technology comprises at least one of RFID, QR codes, Data
Matrix or bar codes.
4. The hang tag or care label of claim 3, wherein the hang tag and
care label enable a data connection via the embedded triggers.
5. The hang tag or care label of claim 4, wherein the garment or
accessory with the embedded triggers comprises a unique identifier
corresponding to each embedded trigger.
6. The hang tag or care label of claim 5, wherein the trigger
technology is enabled via scanning, visual recognition, or UHF/NFC
RFID.
7. The hang tag or care label of claim 6, wherein once the trigger
technology is enabled, data items in the data management platform
are enabled.
8. The hang tag or care label of claim 7, wherein the data items
within the data management platform comprise sustainability,
consumer engagement, authentication/brand protection,
merchandising/marketing, and data management.
9. A system that allows objects to become information systems,
comprising: a hang tag or care label with embedded trigger
technology; a mobile application which is accessed via the embedded
trigger technology; and wherein the mobile application acts as a
field authentication tool and links a user to a secure database and
validates a record being queried.
10. The system of claim 9, wherein the embedded trigger technology
comprises at least one of RFID, QR codes, or bar codes.
11. The system of claim 10, wherein the mobile application appends
photographs and combines data to create reports.
12. The system of claim 11, wherein the mobile application is iOS
and Android compatible.
13. The system of claim 12, wherein the mobile application
authenticates a garment or accessories, and engages the user in
consumer interactions.
14. The system of claim 13, wherein consumer interactions include a
store knowing a user's preferences and purchase history; knowing
what product a user is handling while in the store; providing
social media integration; and letting customers interact directly
with in-store technology to receive personalized recommendations
based on their historic preferences.
Description
CROSS REFERENCE TO RELATED APPLICATIONS
[0001] The present application is a continuation of U.S.
application Ser. No. 15/343,584 filed Nov. 4, 2016, now granted as
U.S. Pat. No. 10,636,266, which claims priority from U.S.
Provisional Application No. 62/251,933 filed Nov. 6, 2015, each of
which is incorporated by herein by reference in its entirety.
BACKGROUND
[0002] The present invention relates generally to the addition of a
radio-frequency identification (RFID) transponder or other embedded
trigger technology within a sewn-in label. The addition of the RFID
transponder effectively integrates RFID directly into a garment.
The present subject matter is especially suitable for clothing and
accessories. Accordingly, the present specification makes specific
reference thereto. However, it is to be appreciated that aspects of
the present inventive subject matter are also equally amenable to
other like applications.
[0003] Radio-frequency identification ("RFID") is the use of
electromagnetic energy ("EM energy") to stimulate a responsive
device (known as an RFID "tag" or transponder) to identify itself
and in some cases, provide additionally stored data. RFID tags
typically include a semiconductor device commonly called the "chip"
on which are formed a memory and operating circuitry, which is
connected to an antenna. Typically, RFID tags act as transponders,
providing information stored in the chip memory in response to a
radio frequency ("RE") interrogation signal received from a reader,
also referred to as an interrogator.
[0004] RFID tags may be incorporated into or attached to articles
to be tracked. In some cases, the tag may be attached to the
outside of an article and in other cases, the tag may be inserted
within the article, such as being included in the packaging,
located within the container of the article, or sewn into a
garment. The RFID tags are manufactured with a unique
identification number which is typically a simple serial number of
a few bytes with a check digit attached. This identification number
is incorporated into the tag during manufacture. The user cannot
alter this serial/identification number and manufacturers guarantee
that each serial number is used only once. The RFID tag is
read-only and it responds to an interrogation signal only with its
identification number. Such read-only RFID tags typically are
permanently attached to an article to be tracked and, once
attached, the serial number of the tag is associated with its host
article in a computer data base.
[0005] However, hang tags, care labels, and other manufacturing
labels are typically a ticket, tag, or sticker attached to the
exterior of the garment. These tags may become detached with rough
handling, or deliberately removed. Further, typical care labels are
required to contain a large amount of information, including a
plurality of language translations due to custom requirements.
Thus, it has become increasingly difficult to fit all of this
information on a care label or hang tag, and additionally the care
labels/hang tags have become larger in order to fit the large
amount of information.
[0006] What is needed therefore is a sewn-in label, with an RFID
transponder within it, or other embedded trigger technology. Thus,
the RFID transponder can be equipped with a large amount of
information to enable tracking and loss prevention, as well as to
access care instructions and language translations, all without
increasing the size of the hang tag or care label.
[0007] The present invention discloses a sewn-in label with an RFID
transponder or other embedded trigger technology within it. The
RFID transponder or other embedded trigger technology allows the
care label or hang tag to be equipped with a large amount of
information, which is stored in a database. The database and
information is equipped with a digital reference to a large amount
of information, including care instructions and language
translations, without increasing the overall size of the hang
tag/care label. The RFID transponder or embedded trigger technology
can also provide loss prevention and enable tracking as well as
promotes other actions to heighten the consumer experience.
SUMMARY
[0008] The following presents a simplified summary in order to
provide a basic understanding of some aspects of the disclosed
innovation. This summary is not an extensive overview, and it is
not intended to identify key/critical elements or to delineate the
scope thereof. Its sole purpose is to present some concepts in a
simplified form as a prelude to the more detailed description that
is presented later.
[0009] The subject matter disclosed and claimed herein, in one
aspect thereof, comprises a tag or label incorporating embedded
trigger technology, such as RFID, QR codes, Data Matrix codes,
barcodes, etc. Typically, the embedded trigger technology is
embedded via a digital manufacturing process, such as thermal
transfer IPPS, indigo digital HTL, woven label (Mueller Looms),
Indigo digital tag, laser etching, and ink jet, etc. The care
labels and hang tags enable a data connection via the embedded
triggers. Specifically, the garments or accessories with the care
labels and hang tags comprise corresponding unique identifiers
which are triggered by the embedded technology. The unique
identifiers enable the data items stored in a data management
platform. The data management platform controls the chain of
custody and also comprises the business rules engine. The business
rules engine identifies rules to determine which data item to
select. For example, the data items comprise brand catalogue,
factory e-commerce, content delivery, serialization engine, track
and trace events, and other inbound/outbound data. After product
integration, the inbound/outbound data can be recalled by an end
user through the trigger based on security credentials and business
rules and logic. The other inbound/outbound data is sent to a
secure black box which then communicates with external
printers.
[0010] In a preferred embodiment, the disclosed system and method
is designed to elevate brands and accelerate performance throughout
the global supply chain. The system can elevate brands by providing
tickets, labels, and hang-tags with anti-counterfeit and security
labels, brand embellishments, and sustainable packaging solutions.
The system can accelerate performance by providing global
compliance, brand protection, and inventory accuracy and loss
prevention.
[0011] An RFID transponder or other embedded trigger technology is
incorporated into a care label or hang tag to effectively integrate
RFID directly into the garment or accessory. The RFID transponder
or embedded trigger technology generates a unique identifier for
the garment or accessory which enables data items within the data
management platform. Thus, once the trigger technology is enabled
via scanning, visual recognition, UHF/NFC RFID, etc., items in the
data management platform are enabled. Specifically, the items
within the data management platform include sustainability,
consumer engagement, authentication/brand protection,
merchandising/marketing, and data management.
[0012] To the accomplishment of the foregoing and related ends,
certain illustrative aspects of the disclosed innovation are
described herein in connection with the following description and
the annexed drawings. These aspects are indicative, however, of but
a few of the various ways in which the principles disclosed herein
can be employed and is intended to include all such aspects and
their equivalents. Other advantages and novel features will become
apparent from the following detailed description when considered in
conjunction with the drawings.
BRIEF DESCRIPTION OF THE DRAWINGS
[0013] FIG. 1 illustrates a flowchart of the embedded trigger
technology of the disclosed system in accordance with the disclosed
architecture.
[0014] FIG. 2 illustrates a flowchart of the data connection to the
embedded trigger technology of the disclosed system in accordance
with the disclosed architecture.
[0015] FIG. 3A and FIG. 3B illustrate a flowchart of the
transactional database of the disclosed system in accordance with
the disclosed architecture.
[0016] FIG. 4 illustrates a flowchart of the data management
platform of the disclosed system in accordance with the disclosed
architecture.
[0017] FIG. 5 illustrates a flowchart of the user cycle of the
disclosed system in accordance with the disclosed architecture.
[0018] FIG. 6 illustrates a flowchart of the brand protection of
the disclosed system in accordance with the disclosed
architecture.
[0019] FIG. 7 illustrates a flowchart of the data management
platform of the disclosed system in accordance with the disclosed
architecture.
[0020] FIG. 8 illustrates a flowchart of the brand protection
mobile application of the disclosed system in accordance with the
disclosed architecture.
[0021] FIG. 9 illustrates a flowchart of the authentication
application of the disclosed system in accordance with the
disclosed architecture.
DETAILED DESCRIPTION
[0022] The innovation is now described with reference to the
drawings, wherein like reference numerals are used to refer to like
elements throughout. In the following description, for purposes of
explanation, numerous specific details are set forth in order to
provide a thorough understanding thereof. It may be evident,
however, that the innovation can be practiced without these
specific details. In other instances, well-known structures and
devices are shown in block diagram form in order to facilitate a
description thereof.
[0023] The present invention discloses a tag or label incorporating
embedded trigger technology, such as RFID, QR codes, or barcodes to
effectively integrate RFID directly into the garment. Typically,
the embedded technology is embedded via a digital manufacturing
process, and the labels and tags enable a data connection via the
embedded triggers and a unique identifier corresponding to the
embedded triggers. Thus, once the trigger technology is enabled via
scanning, visual recognition, UHF/NFC RFID, etc., data items in the
data management platform are enabled. Specifically, the data items
within the data management platform include sustainability,
consumer engagement, authentication/brand protection,
merchandising/marketing, and data management.
[0024] Referring initially to the drawings, FIGS. 1-2 illustrate
the tag or label 100 incorporating embedded trigger technology 102,
such as RFID, QR codes, barcodes, etc. Typically, the embedded
technology 102 is embedded via a digital manufacturing process 104,
such as thermal transfer IPPS, indigo digital HTL, woven label
(Mueller Looms), Indigo digital tag, laser etching, and ink jet,
etc. The labels and tags 100 enable a data connection via the
embedded triggers 102 and a unique identifier corresponding to the
embedded triggers. Specifically, data items stored in a data
management platform 106 are enabled via the unique identifiers and
embedded trigger technology. The data management platform 106
controls the chain of custody and also comprises the business rules
engine. The business rules engine identifies rules to determine
which data item to select. The data items comprise brand catalogue,
factory e-commerce, content delivery, serialization engine, track
and trace events, and other inbound/outbound data. The other
inbound/outbound data is sent to a secure black box 108 which then
communicates with external printers 110.
[0025] As shown in FIG. 3, a transactional database 300 supporting
digital technologies is used for both security applications and
non-security. A transactional database for non-digital produced
products 302 is also used. This provides data for products not
produced digitally but needed for vendor monitoring and compliance
tools. A serialization manager 304 manages serialization for
security for all digital manufacturing processes 306, such as
thermal transfer IPPS, Indigo digital HTL, woven label Mueller
Looms, Indigo digital tag, laser etching, and ink jet (future
process). The serialization manager 304 updates the database with
actual data and serial numbers for the secure data. Non-security
digital processes bypass the serialization manager 304 and goes
straight to the digital manufacturing processes 306. The digital
manufacturing processes 306 then updates the database with actual
data and the serial numbers printed. The data manager 308 of the
database then provides the structure to allow addressing and
appending database records to include application specific
functionality. Specifically, the application addressable data
includes a mobile application for brand authentication 310, returns
processing 312, and track and trace functions 314, as well as a
data collection and reporting tool 316 and a software developer kit
(SDK) for developers 318.
[0026] The applications will require sufficient bandwidth
(globally) to allow for a large numbers of users at any one time
and must support extended traffic based on the number of users and
growth of undefined SDK developed applications. Specifically, the
mobile application for brand authentication provides revenue
protection. For example, the brand authentication mobile
application would provide product enhancement to help accelerate
sale processes and maintain minimum customer expectations (existing
customers and future prospects). The returns processing mobile
application would have the potential to add value to existing
customers to further protect existing revenue. The track and trace
mobile application produces a "lite" solution utilizing barcodes
and RFID to deliver an entry level track and trace solution to fit
the basic need for supply chain visibility. The data collection and
reporting tool provides tools to monitor vendor compliance,
including capturing data from global print management ("GPM")
regarding all products, including non-digital produced tags,
labels, HTL, and embellishments. The SDK for developers supports
3r.sup.d party developer applications and supports RBO's own
applications. This allows third party developers and RBO's to
create interesting applications that rely on the AD database as the
backbone.
[0027] Additionally, the disclosed system and method is designed to
elevate brands and accelerate performance throughout the global
supply chain. The system can elevate brands by providing tickets,
labels, and hang-tags with anti-counterfeit and security labels,
brand embellishments, and sustainable packaging solutions. The
system can accelerate performance by providing global compliance,
brand protection, and inventory accuracy and loss prevention.
Global compliance provides centralized data management, legal
compliance, translation guidance, and flexibility to print at a
service bureau or in a factory. Brand protection provides overt and
covert security technologies and product traceability and
authentication. Inventory accuracy and loss prevention provides
integrated RFID solutions from manufacturing to consumer, and
increases speed, accuracy, visibility, and margins.
[0028] For example, care labels for garments and accessories
require specific translations for clearing customs, as well as
other regulatory compliance issues. A digital tag or label allows
for the required amount of translations, as well as clearing
customs and other regulatory compliance issues without crowded
labels. The digital tag also provides social and environmental
sustainability and responsible sourcing. The digital tag can also
handle complex data requirements, last minute data updates, and
secure transmissions. Further, the digital tag provides
flexibility, speed, ease of ordering, durability, and brand
alignment.
[0029] The disclosed system and method provides a range of tools
and services to support global care labeling to enable users to
deploy new programs in an effective and timely manner. These tools
encompass guides on label design and construction, legal
requirements, and foreign language translations of relevant words
and phrases. The system also provides country legislation profiles,
translation database capabilities, permanent or removable
applications, label design and optimization, and innovation.
[0030] Country legislation profiles are provided for over 100
different countries, with key requirements by country and analysis
of current labeling by country. The system also provides links to
outside source information, and maintains and updates new and
pending legislation.
[0031] Translation database capabilities include care labeling
words and phrases in over 40 languages, as well as a third party
translator for new phrases and languages, and provides a custom
database for user's specific phrases and rules. Specifically, the
global database would include care, content, country of origin,
size, descriptors, and care symbol association (Ginetex, NAFTA,
ISO, ASTM, Japanese, Korean, and Taiwan) for the garment or
accessory.
[0032] Permanent applications comprise tracking information for
returns and other metrics which remains with the garments. Some
compliance requirements can be interpreted to have care information
remain for life of garment, or user can have care instructions
available at time of wash. Removable applications provide label
aesthetics less of a design concern and eliminate label comfort
issues.
[0033] Label design and optimization provides ways to get more
information onto a small, consumer friendly label that is suitable
for the garment, but still meets legislative demands without
compromising legibility for the customer. The label design provides
information placement by language and category, label layouts, and
optimized care labeling via type, size, print quality, aesthetics,
speed, and cost.
[0034] Innovation provides smart labels and QR codes. As
smartphones become increasingly widespread, machine readable codes
can be used to call up complex data originally printed on a large
care label and subsequently cut out of the garment. Machine
readable codes can be used to start a mobile customer experience
related to loyalty, social media or product/brand education. QR
codes can be serialized to give item level track and trace
visibility for brand protection. Each QR code is assigned a unique
number that corresponds to product and manufacturing information in
an internal database. This provides brand owners with the ability
to validate individual products throughout the supply chain. In
addition to data management, the disclosed system also provides
physical elements that can protect brands from counterfeit
activity, diversion and other forms of intellectual property
infringement, as well as allows the footprint to be moved to key
apparel locations.
[0035] RFID care labels provide the addition of an RFID transponder
to a sewn-in label which effectively integrates RFID directly into
the garment. Whereas a ticket or sticker attached to the exterior
of the garment may become detached with rough handling, a sewn-in
RFID label stays with the garment unless deliberately removed. RFID
care labels provide fast, accurate stock-checking in the store or
DC, and can trigger a range of multimedia device to heighten the
consumer experience. For example, a fashion item might trigger a
video of the catwalk; sportswear might call up a simulated stadium
environment; and in the changing room the consumer could be
presented with suggested matching items or details of a garment's
provenance. Even beyond these abilities, a permanently affixed RFID
label has additional benefits for loss prevention purposes. For
example, whereas a determined shoplifter might remove an external
anti-theft tag, a sewn-in version is both less obvious and more
difficult to remove without damaging the garment. Further, with the
appropriate readers fitted at the store exit, RFID care labels can
perform the function of the traditional EAS tag. Additionally, as
RFID care labels enable garment tracking throughout the supply
chain, the labels can also be used for inventory accuracy, as an
anti-diversion device, and to prevent fraudulent returns to the
retail store, as well as with big data: IoT (Internet of
Things).
[0036] Sustainable care labels incorporate social compliance
programs with audit standards and protocols that have been
validated against global auditing standards (i.e., BV, BSCI, Higg,
SA8000, SM ETA, WRAP). The sustainable care labels also incorporate
the ICAP program, which shares third party audits with selected
customers, and promotes subcontractor auditing and raw material
supplier audits. The care labels incorporate recycled polyester
yarns for woven and printed fabric labels, as well as recycled and
FSC certified paper stocks for stickers and hangtags and recycled
fasteners. Specifically, the original printed fabric label with
double sided, black satin tape (located at back neck): polyester
(PET) yarn, dyed; is redesigned as the printed fabric label with
double sided, white satin 724E tape (relocated to side seam):
recycled polyester (PET), yarn, raw.
[0037] The focus on the disclosed system is on label optimization,
wherein the new concept of a multi-panel label conveys a lot of
information while preserving aesthetics and provides more choices.
As the content increases, including the addition of languages and
legislation requirements, the challenge is to get more information
onto a small, consumer friendly label that is suitable for the
garment, but still meets legislative demands without compromising
legibility for the customer. The disclosed RFID label provides such
an optimized label, with the focus on the care, content, and
compliance of such labels.
[0038] The disclosed system also supports conventional wet ink
printing as well as digital thermal production. Conventional wet
ink printing involves an industrial printing press and calls for
the use of a physical printing plate and a liquid (wet) ink. The
actual printing is generally preceded by a number of prepress
processes such as typesetting and platemaking, and is followed by
finishing operations including baking/drying and cutting/folding.
Digital thermal production involves no plates as a bench top
electronic printer is driven directly by a host computer
controlling the label design and the variable data to be printed.
Thermal transfer is the most common technology employed. Ink is
transferred from a carrier film onto the fabric where it dries
immediately. Cutting and stacking operations are generally carried
out on the printing machine itself, which opens up in-plant
printing capabilities and thermal transfer service bureau
locations. The disclosed system supports both service bureau
production and in-plant printing for maximum supply chain
flexibility, wherein vendors select the best option to suit their
particular needs and circumstances. Thus, the blended solution
provides maximum flexibility, global consistency, and is scalable
for growth.
[0039] Data management is also flexible by transferring different
file types received from retainers with purchase orders. For
example, XML (extensible markup language) is preferred, but other
file types can be used as well, such as fixed position text file
(file contains fixed position field columns); text file with
delimiter (delimiters include but are not limited to comma
separated value (csv), tab, pipe, or ampersand); text file with
header and variable detail relationship; and electronic data
interchange (EDI). The disclosed system then runs common file
transfer methods to check for files on a regular basis, such as
applicability standard 2 (AS2) which ensures secured data exchange
through HTTPs; file transfer protocol (FTP); secured file transfer
protocol (SFTP); and value added network (VAN) wherein service is
used to transfer EDI files and a charge is applied with byte rates
according to VAN provider.
[0040] The disclosed system also provides a centralized online
platform where vendors can submit complex trim orders quickly and
accurately. The setup combines your data feed with our extensive
care instruction, care symbol, and translation databases. The
online platform also drives orders for all products, without
variable data, to any service bureau or in-plant printing location.
Further, the online platform gives RBO flexibility to make changes
to variable data information late in the product lifecycle, and
provides vendors with a variable data layout preview. There is also
a dedicated CSR in each global location trained on account
programs, to deal with expedites, split shipments, shipping rates,
RBO sales, and order tracking.
[0041] The disclosed system and method provides a fully integrated
end to end automation solution to meet the evolving and
increasingly pressurized demands of multilingual care labeling.
Specifically, the disclosed system and method leverages the data
management system to automate as many fields as possible. The
system also provides for online catalog or call out ordering to
simplify order entry. Further, print files are created on demand
from the latest data source, and label formats are centrally
managed and updated to ensure data maps correctly. Additionally,
print files are globally distributed for data integrity in any
location, and a global service bureau is combined with in-plant
print solutions for maximum supply chain flexibility.
[0042] As shown in FIG. 4, an RFID transponder or other trigger
technology is incorporated into a care label to effectively
integrate RFID directly into the garment. The RFID transponder or
trigger technology generates a unique identifier 400 for the
garment or accessory. Thus, once the trigger technology 402 is
enabled via scanning, visual recognition, UHF/NFC RFID, etc., items
in the data management platform 404 are enabled via the unique
identifier 400. Specifically, the items within the data management
platform 404 include sustainability 406, consumer engagement 408,
authentication/brand protection 410, merchandising/marketing 412,
and data management 414.
[0043] Sustainability 406 includes I:CO Cycle 500 (purchase and
return scan), content identification for recycling, materials
sourcing, existing applications fashion footprint, HIGG index,
traceability (production supply chain), origin/design details
(carbon footprint), and end of life identification.
[0044] As shown in FIG. 5, the I:CO Cycle 500 system, available
from I:CO which is part of the SOEX GROUP, allows a user to earn
credits or discounts for recycling used apparel and footwear by
returning the apparel and footwear to drop boxes within the store.
The I:CO Cycle arranges removal, sorting, and re-use of the donated
apparel and footwear. A user would first download 502 the brand
application on their mobile device. The user would then buy a
product 504 (i.e., apparel or footwear), and would scan the RFID
tag within the product to engage the application and to register
the product with the application on the mobile device. When the
user is ready to recycle (donate) the product, they deposit 506 the
apparel or footwear at an I:CO collection box. The I:CO scans 508
the product (at end of life) and sends the user a coupon or other
credit or discount via the application on the mobile device for
recycling the used apparel and footwear. The user then shares 510
their experience on Social Media. These experiences can then be
used by the Brand to create an awareness campaign 512.
[0045] Consumer Engagement 408 includes care and content
information, video content (runway, brand, etc.), product/consumer
registration, social media (i.e., Snapchat, Facebook, Instagram,
Twitter), product details (i.e., features, warranty, etc.),
retail/brand applications, purchase history, digital closet,
discounts, loyalty program, and design feedback.
[0046] As shown in FIG. 6, Consumer Engagement can also include
consumer connect functions 600, such as cross selling opportunities
and extended product information. Cross selling opportunities link
consumers with content specific information about the product using
item level serialization tied to the disclosed database. Extended
product information includes understanding what the consumer is
looking at specifically, which provides the RBO with data allowing
them to deliver extended product information about features and
benefits, care information and special handling instructions,
sustainability information, and any other pre or post sale
information that will enhance the consumer loyalty to the RBO's
product. Consumer Engagement also includes consumer authentication
602 and third party applications 604. Consumer authentication
provides end to end supply chain visibility, allows RBO's to
integrate into their own applications, and provides product
registration which allows RBO's to learn more about their customers
and other market information. Third party applications utilize the
disclosed database as a backbone to other software developers' item
level tracking solutions.
[0047] Authentication/Brand Protection 410 includes brand
authentication, track and trace, license/royalty compliance,
monitoring for E-commerce, returns process, vendor monitoring,
litigation (gray/black market), and geo tagging for scan
information.
[0048] Brand authentication can also include track and trace 606
which validates product authenticity, allows for track and trace
for gray market monitoring, and brand protection in the e-commerce
space. Vendor monitoring 608 provides visibility to overproduction
and monitors vendor compliance. Third party applications 610
provide the disclosed brand protection database as the backbone to
software developer item level tracking solutions, (as shown in FIG.
6).
[0049] Brand protection also includes RBO Value Add Services which
provides RBO returns processing 612, retail returns processing 614,
and RBO/retailer opportunities 616. RBO returns processing 612
validates authenticity and captures product issues by providing a
mobile tool to help RBO's gather return data utilizing
serialization tied to data contained in the disclosed database.
Retail returns processing 614 provides automotive return processing
utilizing serial numbers and associated data to confirm UPC and
sales information for consumer returns, validates authenticity as
well as invalid returns as a result of theft, and capture product
issue by creating an application to facilitate an easier return
process between the retailer's and their vendors. RBO/retailer
opportunities 616 provide redirection of serialize QR codes pre and
post sale by providing QR code management between brand and retail
customer.
[0050] Merchandising/Marketing 412 includes cross sell/up sell,
imposed neutrality at retail location, re-order gift,
holiday/special promotion content, television/YouTube connected
campaigns, interactive store displays, flexible pricing, and
geo-driven adverts.
[0051] Data Management 414 includes consumer to product interaction
details, consumer channel behavior, track and trace, diversion,
consumer brand engagement, traffic/conversion rates, counterfeit
capture as they scan fake codes to check them, and track product
placement campaign and may include geotagging or other regional
attribution.
[0052] As shown in FIG. 7, a unique identifier 700 is generated via
HTL, care label, hang tag, graphic tag, woven label, etc. and then
attached to a product 702 and accessed via the RBO plug-in (an
application/API) 704. The RBO plug-in then accesses the data
management platform 706. Specifically, the items within the data
management platform include consumer dialogue 708 (use cases to
drive two way sharing), consumer information 710 (use cases to push
digital content), merchandising/marketing 712 (use cases to drive
brand awareness), sales 714 (use cases to drive incremental sales),
and data 716 (uses cases on analytics from consumer-product
interaction).
[0053] Consumer dialogue 708 includes product registration, loyalty
program, design feedback, consumer registration, and social media
connection.
[0054] Consumer information 710 includes care and content, video
content (runway, brand, etc.), HIGG index, sustainability
information, product details (i.e., features, warranty, etc.),
origin details, and returns.
[0055] Merchandising/marketing 712 includes advertising, geo-driven
advertising, sweepstake/contests, and personal content delivered by
scan of barcode (i.e., Father's day promotion for tools, etc.).
[0056] Sales 714 includes cross selling, imposed neutrality at
retail location, re-order gifts, up selling, cross selling, digital
closet, and flexible pricing.
[0057] Data 716 includes consumer to product interaction details,
consumer channel behavior track and trace, diversion, consumer
brand engagement, traffic/conversion rates, and counterfeit capture
as they scan faked codes to check them.
[0058] Additionally, the disclosed system utilizes a mobile
application as a field authentication tool. The mobile application
has investigation and reporting capability, as well as manual input
and bar code scanning. The mobile application links the user to the
secure database and validates the record being queried. The mobile
application has the ability to append photographs and combine with
data to create consolidated reports, and is iOS and Android
compatible. Specifically, the mobile application activates the care
label and/or hang tag via the electronic trigger (i.e., RFID,
barcode, QR code, etc.), then authenticates the garment or
accessories, and engages the user in consumer interactions.
[0059] The disclosed system allows objects to become information
systems, and digital output is triggered by the unique connection
of the connected products. Specifically, customers connect with the
individual item via 2D barcode scan, RFID enabled displays, and
other recognition technologies. Consumer interaction with the
connected product elevates brand awareness and brand conversations
for the in-store experience and post purchase engagement.
[0060] For example, the disclosed system brings "theater" to retail
and is UHF RFID enabled. The system provides an in-store
interactive experience which provides the ability to cross-sell and
up-sell. The system allows a brand owner to tell their brand story,
to gather intel on fitting room activity and customer preferences,
and to provide a personalized interaction across all commerce.
[0061] The disclosed system enables consumer engagement via loyalty
programs, product registration, cross-selling, consumer
connectivity, wearable technology, item authentication, and on
demand consumer information. Consumer information includes product
characteristics, care and content, and HIGG index/sustainability.
The loyalty program includes data collection, customer retention,
cross-selling/up-selling, and consumer incentives. Consumer
incentives include discounts/coupons, earning benefits/rewards,
exclusivity/VIP status, and convenience benefits.
[0062] Consumer interaction includes stores that will know who they
are, user preferences and purchase history while they are
physically in the store; stores will know what product users are
handling while in the store; stores will provide the same rich
brand storytelling and social media integration now found online;
and stores will let customers interact directly with in-store
technology to receive personalized recommendations based on their
historic preferences. This consumer interaction will increase
traffic, basket size, and conversion rate. The disclosed system
provides the ability to communicate personalized recommendations,
services, and offers tailored to the customer's location and
history while they are in the store. It also uses these
recommendations, preferences, and purchase history to dynamically
change recommendations, visual merchandising presentations, or
promotions. For example, the store could be equipped with
interactive touchscreens which would automatically recognize every
item brought into the dressing rooms, and would allow customers to
purchase the clothing they are trying on in different sizes, and to
control the lighting inside the dressing room. The interactive
touchscreens would also provide dynamically changing merchandise
promotions depending on the customer's preferences and purchase
history, and would offer the ability to browse through outfit
combinations on the screen.
[0063] Furthermore, the mobile application would provide brand
protection as shown in FIG. 8. At 802, the method starts. At 804,
an inspector visits the inspection site. At 806, the mobile
application collects inspection site data. At 808, the mobile
application is used to scan or manually enter serial numbers. At
810, a validation routine is performed. At 812, a photo of the
product, package, etc. is captured. At 814, it is determined if the
record is found. If no, the method moves to 816, and if yes, the
method moves to 818. If no at 816, then at 820 an inspector sets
the status to failed. At 822, the mobile application collects
failure data. At 824, it is determined if the same site is scanned.
If no, then at 826 the method ends. If yes, then the method goes
back to 808 and the validation routine is repeated. If at 814, it
is determined that yes (818) a record is found, the method moves to
828 and tag data is presented to the inspector. At 830, the
inspector determines authenticity of the product. At 832, it is
determined if the product passes. If no, then the method goes back
to 822 where failure data is collected and it is determined if the
same site was scanned (824). If yes, then at 834 the mobile
application collects pass data and the method goes back to 824
where it is again determined if the same site was scanned.
[0064] Additionally, the mobile application would provide
authentication as shown in FIG. 9. At 902, the data entry methods
are shown, such as text input, dropdown, radio button, voice
recognition, camera services, and location services. Once the
inspection data is collected via the data entry methods, a pre-scan
occurs at 904. At 906, a scan occurs. The mobile application is
activated at post scan 908. At 910, application services are
activated, such as email inspection report, database lookup
(query), and review history. At 912, the interface inspection data
moves to cloud analytics. At 914, brand protection web analytics is
activated via brand protection intelligence. Specifically, the
business intelligence system 916 receives inventory and production
data from the disclosed production system at 918.
[0065] Thus, the mobile application which is available on Android
and iOS, provides seamless deployment of inspection data
requirements (inspection services) and can email inspection reports
instantly. The application also has the ability to capture store,
garment, or packaging photographs; GPS location stored without user
interruption; barcode serial numbers can be entered by text or
voice; perform query of barcodes; review historic scans; scan 5mm
barcodes; multiple barcodes in preview; auto-next scan
functionality; and tailor each service to recognize a single type
of barcode. Furthermore, the application provides an on device
backup where scans are saved on the device for validation later
(i.e., during unstable internet connection). The application also
creates export templates for inspection data, csv or weblink, and
analyzes data on the disclosed brand protection analytics
suite.
[0066] What has been described above includes examples of the
claimed subject matter. It is, of course, not possible to describe
every conceivable combination of components or methodologies for
purposes of describing the claimed subject matter, but one of
ordinary skill in the art may recognize that many further
combinations and permutations of the claimed subject matter are
possible. Accordingly, the claimed subject matter is intended to
embrace all such alterations, modifications and variations that
fall within the spirit and scope of the appended claims.
Furthermore, to the extent that the term "includes" is used in
either the detailed description or the claims, such term is
intended to be inclusive in a manner similar to the term
"comprising" as "comprising" is interpreted when employed as a
transitional word in a claim.
* * * * *