U.S. patent application number 16/166581 was filed with the patent office on 2019-02-21 for systems and methods for social graph data analytics to determine connectivity within a community.
The applicant listed for this patent is www.TrustScience.com Inc.. Invention is credited to Leo M. Chan, Evan V. Chrapko.
Application Number | 20190057458 16/166581 |
Document ID | / |
Family ID | 43825460 |
Filed Date | 2019-02-21 |
United States Patent
Application |
20190057458 |
Kind Code |
A1 |
Chrapko; Evan V. ; et
al. |
February 21, 2019 |
SYSTEMS AND METHODS FOR SOCIAL GRAPH DATA ANALYTICS TO DETERMINE
CONNECTIVITY WITHIN A COMMUNITY
Abstract
Systems and methods for social graph data analytics to determine
the connectivity between nodes within a community are provided. A
user may assign user connectivity values to other members of the
community, or connectivity values may be automatically assigned
from third parties or based on the frequency of interactions
between members. Connectivity values may represent such factors as
alignment, reputation, status, and/or influence within a social
graph of a network community, or the degree of trust. The paths
connecting a first node to a second node may be retrieved, and
social graph data analytics may be performed on the retrieved
paths. Network connectivity values and/or other social graph data
may be outputted to third-party processes and services for use in
initiating automatic transactions or making automated network-based
or real-world decisions.
Inventors: |
Chrapko; Evan V.; (Edmonton,
CA) ; Chan; Leo M.; (Edmonton, CA) |
|
Applicant: |
Name |
City |
State |
Country |
Type |
www.TrustScience.com Inc. |
Edmonton |
|
CA |
|
|
Family ID: |
43825460 |
Appl. No.: |
16/166581 |
Filed: |
October 22, 2018 |
Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
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15671102 |
Aug 7, 2017 |
10127618 |
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16166581 |
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15254642 |
Sep 1, 2016 |
9747650 |
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15671102 |
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|
14282935 |
May 20, 2014 |
9460475 |
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15254642 |
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13498429 |
Mar 27, 2012 |
9171338 |
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PCT/CA2010/001531 |
Sep 30, 2010 |
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14282935 |
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61247343 |
Sep 30, 2009 |
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Current U.S.
Class: |
1/1 |
Current CPC
Class: |
G06Q 30/02 20130101;
G06Q 50/01 20130101; H04L 45/124 20130101; H04L 67/36 20130101;
H04L 67/22 20130101 |
International
Class: |
G06Q 50/00 20060101
G06Q050/00; G06Q 30/02 20060101 G06Q030/02; H04L 29/08 20060101
H04L029/08; H04L 12/721 20060101 H04L012/721 |
Claims
1. A method for determining the network connectivity between a
first node and a second node connected to the first node by at
least one path, the method comprising: identifying paths to the
second node from the first node within a network community; using
processing circuitry to: determine a normalized path weight for
each identified path; determine a user connectivity value for each
identified path; for each identified path, sum the product of the
user connectivity value and the normalized path weight to produce a
network connectivity indication; and output the network
connectivity indication.
Description
CROSS-REFERENCE TO RELATED APPLICATIONS
[0001] This application is a continuation application of U.S.
patent application Ser. No. 15/671,102 filed Aug. 7, 2017, which is
a continuation application of U.S. patent application Ser. No.
15/254,642, filed Sep. 1, 2016, now U.S. Pat. No. 9,747,650, issued
Aug. 29, 2017, which is a continuation application of U.S. patent
application Ser. No. 14/282,935, filed May 20, 2014, now U.S. Pat.
No. 9,460,475, issued Oct. 4, 2016, which is a continuation
application of U.S. patent application Ser. No. 13/498,429, filed
Mar. 27, 2012, now U.S. Pat. No. 9,171,338 issued Oct. 27, 2015,
which is a national stage filing under 35 U.S.C. .sctn. 371 of
International Application No. PCT/CA2010/001531, filed Sep. 30,
2010, which claims the benefit of the filing date under 35 U.S.C.
.sctn. 119(e) to U.S. Provisional Application Ser. No. 61/247,343,
filed Sep. 30, 2009. The aforementioned, earlier-filed applications
are hereby incorporated by reference herein in their
entireties.
BACKGROUND OF THE INVENTION
[0002] This invention relates generally to networks of individuals
and/or entities and network communities and, more particularly, to
systems and methods for determining trust scores or connectivity
within or between individuals and/or entities or networks of
individuals and/or entities.
[0003] The connectivity, or relationships, of an individual or
entity within a network community may be used to infer attributes
of that individual or entity. For example, an individual or
entity's connectivity within a network community may be used to
determine the identity of the individual or entity (e.g., used to
make decisions about identity claims and authentication), the
trustworthiness or reputation of the individual or entity, or the
membership, status, and/or influence of that individual or entity
in a particular community or subset of a particular community.
[0004] An individual or entity's connectivity within a network
community, however, is difficult to quantify. For example, network
communities may include hundreds, thousands, millions, billions or
more members. Each member may possess varying degrees of
connectivity information about itself and possibly about other
members of the community. Some of this information may be highly
credible or objective, while other information may be less credible
and subjective. In addition, connectivity information from
community members may come in various forms and on various scales,
making it difficult to meaningfully compare one member's
"trustworthiness" or "competence" and connectivity information with
another member's "trustworthiness" or "competence" and connectivity
information. Also, many individuals may belong to multiple
communities, further complicating the determination of a
quantifiable representation of trust and connectivity within a
network community. Even if a quantifiable representation of an
individual's connectivity is determined, it is often difficult to
use this representation in a meaningful way to make real-world
decisions about the individual (e.g., whether or not to trust the
individual).
[0005] Further, it may be useful for these real-world decisions to
be made prospectively (i.e., in advance of an anticipated event).
Such prospective analysis may be difficult as an individual or
entity's connectivity within a network community may change rapidly
as the connections between the individual or entity and others in
the network community may change quantitatively or qualitatively.
This analysis becomes increasingly complex as if applied across
multiple communities.
SUMMARY OF THE INVENTION
[0006] In view of the foregoing, systems and methods are provided
for determining the connectivity between nodes within a network
community and inferring attributes, such as trustworthiness or
competence, from the connectivity. Connectivity may be determined,
at least in part, using various graph traversal and normalization
techniques described in more detail below.
[0007] In an embodiment, a path counting approach may be used where
processing circuitry is configured to count the number of paths
between a first node n.sub.1 and a second node n.sub.2 within a
network community. A connectivity rating R.sub.n1n2 may then be
assigned to the nodes. The assigned connectivity rating may be
proportional to the number of subpaths, or relationships,
connecting the two nodes, among other possible measures. Using the
number of subpaths as a measure, a path with one or more
intermediate nodes between the first node n.sub.1 and the second
node n.sub.2 may be scaled by an appropriate number (e.g., the
number of intermediate nodes) and this scaled number may be used to
calculate the connectivity rating.
[0008] In some embodiments, weighted links are used in addition or
as an alternative to the subpath counting approach. Processing
circuitry may be configured to assign a relative user weight to
each path connecting a first node n.sub.1 and a second node n.sub.2
within a network community. A user connectivity value may be
assigned to each link. For example, a user or entity associated
with node n.sub.1 may assign user connectivity values for all
outgoing paths from node n.sub.1. In some embodiments, the
connectivity values assigned by the user or entity may be
indicative of that user or entity's trust in the user or entity
associated with node n.sub.2. The link values assigned by a
particular user or entity may then be compared to each other to
determine a relative user weight for each link.
[0009] The relative user weight for each link may be determined by
first computing the average of all the user connectivity values
assigned by that user (i.e., the out-link values). If t.sub.i is
the user connectivity value assigned to link i, then the relative
user weight, w.sub.i, assigned to that link may be given in
accordance with:
w.sub.i=1+(t.sub.i-t.sub.i).sup.2 (1)
[0010] To determine the overall weight of a path, in some
embodiments, the weights of all the links along the path may be
multiplied together. The overall path weight may then be given in
accordance with:
w.sub.path=.PI.(w.sub.i) (2)
The connectivity value for the path may then be defined as the
minimum user connectivity value of all the links in the path
multiplied by the overall path weight in accordance with:
t.sub.path=w.sub.path.times.t.sub.min (3)
[0011] To determine path connectivity values, in some embodiments,
a parallel computational framework or distributed computational
framework (or both) may be used. For example, in one embodiment, a
number of core processors implement an Apache Hadoop or Google
MapReduce cluster. This cluster may perform some or all of the
distributed computations in connection with determining new path
link values and path weights.
[0012] The processing circuitry may identify a changed node within
a network community. For example, a new outgoing link may be added,
a link may be removed, or a user connectivity value may have been
changed. In response to identifying a changed node, in some
embodiments, the processing circuitry may re-compute link, path,
and weight values associated with some or all nodes in the
implicated network community or communities.
[0013] In some embodiments, only values associated with affected
nodes in the network community are recomputed after a changed node
is identified. If there exists at least one changed node in the
network community, the changed node or nodes may first undergo a
prepare process. The prepare process may include a "map" phase and
"reduce" phase. In the map phase of the prepare process, the
prepare process may be divided into smaller sub-processes which are
then distributed to a core in the parallel computational framework
cluster. For example, each node or link change (e.g., tail to
out-link change and head to in-link change) may be mapped to a
different core for parallel computation. In the reduce phase of the
prepare process, each out-links weight may be determined in
accordance with equation (1). Each of the out-link weights may then
be normalized by the sum of the out-link weights (or any other
suitable value). The node table may then be updated for each
changed node, its in-links, and its out-links.
[0014] After the changed nodes have been prepared, the paths
originating from each changed node may be calculated. Once again, a
"map" and "reduce" phase of this process may be defined. During
this process, in some embodiments, a depth-first search may be
performed of the node digraph or node tree. All affected ancestor
nodes may then be identified and their paths recalculated.
[0015] In some embodiments, to improve performance, paths may be
grouped by the last node in the path. For example, all paths ending
with node n.sub.1 may be grouped together, all paths ending with
node n.sub.2 may be grouped together, and so on. These path groups
may then be stored separately (e.g., in different columns of a
single database table). In some embodiments, the path groups may be
stored in columns of a key-value store implementing an HBase
cluster (or any other compressed, high performance database system,
such as BigTable).
[0016] In some embodiments, one or more threshold functions may be
defined. The threshold function or functions may be used to
determine the maximum number of links in a path that will be
analyzed in a connectivity determination or connectivity
computation. Threshold factors may also be defined for minimum link
weights, path weights, or both. Weights falling below a
user-defined or system-defined threshold may be ignored in a
connectivity determination or connectivity computation, while only
weights of sufficient magnitude may be considered.
[0017] In some embodiments, a user connectivity value may represent
the degree of trust between a first node and a second node. In one
embodiment, node n.sub.1 may assign a user connectivity value of
l.sub.1 to a link between it and node n.sub.2. Node n.sub.2 may
also assign a user connectivity value of l.sub.2 to a reverse link
between it and node n.sub.1. The values of l.sub.1 and l.sub.2 may
be at least partially subjective indications of the trustworthiness
of the individual or entity associated with the node connected by
the link. For example, one or more of the individual or entity's
reputation, status, and/or influence within the network community
(or some other community), the individual or entity's alignment
with the trusting party (e.g., political, social, or religious
alignment), past dealings with the individual or entity, and the
individual or entity's character and integrity (or any other
relevant considerations) may be used to determine a partially
subjective user connectivity value indicative of trust. A user (or
other individual authorized by the node) may then assign this value
to an outgoing link connecting the node to the individual or
entity. Objective measures (e.g., data from third-party ratings
agencies or credit bureaus) may also be used, in some embodiments,
to form composite user connectivity values indicative of trust. The
subjective, objective, or both types of measures may be
automatically harvested or manually inputted for analysis.
[0018] In some embodiments, a decision-making algorithm may access
the connectivity values in order to make automatic decisions (e.g.,
automatic network-based decisions, such as authentication or
identity requests) on behalf of a user. Connectivity values may
additionally or alternatively be outputted to external systems and
processes located at third-parties. The external systems and
processes may be configured to automatically initiate a transaction
(or take some particular course of action) based, at least in part,
on received connectivity values. For example, electronic or online
advertising may be targeted to subgroups of members of a network
community based, at least in part, on network connectivity
values.
[0019] In some embodiments, a decision-making algorithm may access
the connectivity values to make decisions prospectively (e.g.,
before an anticipated event like a request for credit). Such
decisions may be made at the request of a user, or as part of an
automated process (e.g., a credit bureau's periodic automated
analysis of a database of customer information). This prospective
analysis may allow for the initiation of a transaction (or taking
of some particular action) in a fluid and/or dynamic manner
BRIEF DESCRIPTION OF THE DRAWINGS
[0020] The above and other features of the present invention, its
nature and various advantages will be more apparent upon
consideration of the following detailed description, taken in
conjunction with the accompanying drawings, and in which:
[0021] FIG. 1 is an illustrative block diagram of a network
architecture used to support connectivity within a network
community in accordance with one embodiment of the invention;
[0022] FIG. 2 is another illustrative block diagram of a network
architecture used to support connectivity within a network
community in accordance with one embodiment of the invention;
[0023] FIGS. 3A and 3B show illustrative data tables for supporting
connectivity determinations within a network community in
accordance with one embodiment of the invention;
[0024] FIGS. 4A-4E show illustrative processes for supporting
connectivity determinations within a network community in
accordance with one embodiment of the invention; and
[0025] FIG. 5 shows an illustrative process for querying all paths
to a target node and computing a network connectivity value in
accordance with one embodiment of the invention.
DETAILED DESCRIPTION
[0026] Systems and methods for determining the connectivity between
nodes in a network community are provided. As defined herein, a
"node" may include any user terminal, network device, computer,
mobile device, access point, or any other electronic device. In
some embodiments, a node may also represent an individual human
being, entity (e.g., a legal entity, such as a public or private
company, corporation, limited liability company (LLC), partnership,
sole proprietorship, or charitable organization), concept (e.g., a
social networking group), animal, or inanimate object (e.g., a car,
aircraft, or tool). As also defined herein, a "network community"
may include a collection of nodes and may represent any group of
devices, individuals, or entities.
[0027] For example, all or some subset of the users of a social
networking website or social networking service (or any other type
of website or service, such as an online gaming community) may make
up a single network community. Each user may be represented by a
node in the network community. As another example, all the
subscribers to a particular newsgroup or distribution list may make
up a single network community, where each individual subscriber may
be represented by a node in the network community. Any particular
node may belong in zero, one, or more than one network community,
or a node may be banned from all, or a subset of, the community. To
facilitate network community additions, deletions, and link
changes, in some embodiments a network community may be represented
by a directed graph, or digraph, weighted digraph, tree, or any
other suitable data structure.
[0028] FIG. 1 shows illustrative network architecture 100 used to
support the connectivity determinations within a network community.
A user may utilize access application 102 to access application
server 106 over communications network 104. For example, access
application 102 may include a standard web browser, application
server 106 may include a web server, and communication network 106
may include the Internet. Access application 102 may also include
proprietary applications specifically developed for one or more
platforms or devices. For example, access application 102 may
include one or more instances of an Apple iOS, Android, or WebOS
application or any suitable application for use in accessing
application 106 over communications network 104. Multiple users may
access application service 106 via one or more instances of access
application 102. For example, a plurality of mobile devices may
each have an instance of access application 102 running locally on
the devices. One or more users may use an instance of access
application 102 to interact with application server 106.
[0029] Communication network 104 may include any wired or wireless
network, such as the Internet, WiMax, wide area cellular, or local
area wireless network. Communication network 104 may also include
personal area networks, such as Bluetooth and infrared networks.
Communications on communications network 104 may be encrypted or
otherwise secured using any suitable security or encryption
protocol.
[0030] Application server 106, which may include any network server
or virtual server, such as a file or web server, may access data
sources 108 locally or over any suitable network connection.
Application server 106 may also include processing circuitry (e.g.,
one or more microprocessors), memory (e.g., RAM, ROM, and hybrid
types of memory), storage devices (e.g., hard drives, optical
drives, and tape drives). The processing circuitry included in
application server 106 may execute a server process for supporting
the network connectivity determinations of the present invention,
while access application 102 executes a corresponding client
process. The processing circuitry included in application server
106 may also perform any of the calculations and computations
described herein in connection with determining network
connectivity. In some embodiments, a computer-readable medium with
computer program logic recorded thereon is included within
application server 106. The computer program logic may determine
the connectivity between two or more nodes in a network community
and it may or may not output such connectivity to a display screen
or data
[0031] For example, application server 106 may access data sources
108 over the Internet, a secured private LAN, or any other
communications network. Data sources 108 may include one or more
third-party data sources, such as data from third-party social
networking services and third-party ratings bureaus. For example,
data sources 108 may include user and relationship data (e.g.,
"friend" or "follower" data) from one or more of Facebook, MySpace,
openSocial, Friendster, Bebo, hi5, Orkut, PerfSpot, Yahoo! 360,
LinkedIn, Twitter, Google Buzz, Really Simple Syndication readers
or any other social networking website or information service. Data
sources 108 may also include data stores and databases local to
application server 106 containing relationship information about
users accessing application server 106 via access application 102
(e.g., databases of addresses, legal records, transportation
passenger lists, gambling patterns, political and/or charity
donations, political affiliations, vehicle license plate or
identification numbers, universal product codes, news articles,
business listings, and hospital or university affiliations).
[0032] Application server 106 may be in communication with one or
more of data store 110, key-value store 112, and parallel
computational framework 114. Data store 110, which may include any
relational database management system (RDBMS), file server, or
storage system, may store information relating to one or more
network communities. For example, one or more of data tables 300
(FIG. 3A) may be stored on data store 110. Data store 110 may store
identity information about users and entities in the network
community, an identification of the nodes in the network community,
user link and path weights, user configuration settings, system
configuration settings, and/or any other suitable information.
There may be one instance of data store 110 per network community,
or data store 110 may store information relating to a plural number
of network communities. For example, data store 110 may include one
database per network community, or one database may store
information about all available network communities (e.g.,
information about one network community per database table).
[0033] Parallel computational framework 114, which may include any
parallel or distributed computational framework or cluster, may be
configured to divide computational jobs into smaller jobs to be
performed simultaneously, in a distributed fashion, or both. For
example, parallel computational framework 114 may support
data-intensive distributed applications by implementing a
map/reduce computational paradigm where the applications may be
divided into a plurality of small fragments of work, each of which
may be executed or re-executed on any core processor in a cluster
of cores. A suitable example of parallel computational framework
114 includes an Apache Hadoop cluster.
[0034] Parallel computational framework 114 may interface with
key-value store 112, which also may take the form of a cluster of
cores. Key-value store 112 may hold sets of key-value pairs for use
with the map/reduce computational paradigm implemented by parallel
computational framework 114. For example, parallel computational
framework 114 may express a large distributed computation as a
sequence of distributed operations on data sets of key-value pairs.
User-defined map/reduce jobs may be executed across a plurality of
nodes in the cluster. The processing and computations described
herein may be performed, at least in part, by any type of processor
or combination of processors. For example, various types of quantum
processors (e.g., solid-state quantum processors and light-based
quantum processors), artificial neural networks, and the like may
be used to perform massively parallel computing and processing.
[0035] In some embodiments, parallel computational framework 114
may support two distinct phases, a "map" phase and a "reduce"
phase. The input to the computation may include a data set of
key-value pairs stored at key-value store 112. In the map phase,
parallel computational framework 114 may split, or divide, the
input data set into a large number of fragments and assign each
fragment to a map task. Parallel computational framework 114 may
also distribute the map tasks across the cluster of nodes on which
it operates. Each map task may consume key-value pairs from its
assigned fragment and produce a set of intermediate key-value
pairs. For each input key-value pair, the map task may invoke a
user defined map function that transmutes the input into a
different key-value pair. Following the map phase, parallel
computational framework 114 may sort the intermediate data set by
key and produce a collection of tuples so that all the values
associated with a particular key appear together. Parallel
computational framework 114 may also partition the collection of
tuples into a number of fragments equal to the number of reduce
tasks.
[0036] In the reduce phase, each reduce task may consume the
fragment of tuples assigned to it. For each such tuple, the reduce
task may invoke a user-defined reduce function that transmutes the
tuple into an output key-value pair. Parallel computational
framework 114 may then distribute the many reduce tasks across the
cluster of nodes and provide the appropriate fragment of
intermediate data to each reduce task.
[0037] Tasks in each phase may be executed in a fault-tolerant
manner, so that if one or more nodes fail during a computation the
tasks assigned to such failed nodes may be redistributed across the
remaining nodes. This behavior may allow for load balancing and for
failed tasks to be re-executed with low runtime overhead.
[0038] Key-value store 112 may implement any distributed file
system capable of storing large files reliably. For example
key-value store 112 may implement Hadoop's own distributed file
system (DFS) or a more scalable column-oriented distributed
database, such as HBase. Such file systems or databases may include
BigTable-like capabilities, such as support for an arbitrary number
of table columns.
[0039] Although FIG. 1, in order to not over-complicate the
drawing, only shows a single instance of access application 102,
communications network 104, application server 106, data source
108, data store 110, key-value store 112, and parallel
computational framework 114, in practice network architecture 100
may include multiple instances of one or more of the foregoing
components. In addition, key-value store 112 and parallel
computational framework 114 may also be removed, in some
embodiments. As shown in network architecture 200 of FIG. 2, the
parallel or distributed computations carried out by key-value store
112 and/or parallel computational framework 114 may be additionally
or alternatively performed by a cluster of mobile devices 202
instead of stationary cores. In some embodiments, cluster of mobile
devices 202, key-value store 112, and parallel computational
framework 114 are all present in the network architecture. Certain
application processes and computations may be performed by cluster
of mobile devices 202 and certain other application processes and
computations may be performed by key-value store 112 and parallel
computational framework 114. In addition, in some embodiments,
communication network 104 itself may perform some or all of the
application processes and computations. For example,
specially-configured routers or satellites may include processing
circuitry adapted to carry out some or all of the application
processes and computations described herein.
[0040] Cluster of mobile devices 202 may include one or more mobile
devices, such as PDAs, cellular telephones, mobile computers, or
any other mobile computing device. Cluster of mobile devices 202
may also include any appliance (e.g., audio/video systems,
microwaves, refrigerators, food processors) containing a
microprocessor (e.g., with spare processing time), storage, or
both. Application server 106 may instruct devices within cluster of
mobile devices 202 to perform computation, storage, or both in a
similar fashion as would have been distributed to multiple fixed
cores by parallel computational framework 114 and the map/reduce
computational paradigm. Each device in cluster of mobile devices
202 may perform a discrete computational job, storage job, or both.
Application server 106 may combine the results of each distributed
job and return a final result of the computation.
[0041] FIG. 3A shows illustrative data tables 300 used to support
the connectivity determinations of the present invention. One or
more of tables 300 may be stored in, for example, a relational
database in data store 110 (FIG. 1). Table 302 may store an
identification of all the nodes registered in the network
community. A unique identifier may be assigned to each node and
stored in table 302. In addition, a string name may be associated
with each node and stored in table 302. As described above, in some
embodiments, nodes may represent individuals or entities, in which
case the string name may include the individual or person's first
and/or last name, nickname, handle, or entity name.
[0042] Table 304 may store user connectivity values. In some
embodiments, user connectivity values may be assigned automatically
by the system (e.g., by application server 106 (FIG. 1)). For
example, application server 106 (FIG. 1) may monitor all electronic
interaction (e.g., electronic communication, electronic
transactions, or both) between members of a network community. In
some embodiments, a default user connectivity value (e.g., the link
value 1) may be assigned initially to all links in the network
community. After electronic interaction is identified between two
or more nodes in the network community, user connectivity values
may be adjusted upwards or downwards depending on the type of
interaction between the nodes and the result of the interaction.
For example, each simple email exchange between two nodes may
automatically increase or decrease the user connectivity values
connecting those two nodes by a fixed amount. More complicated
interactions (e.g., product or service sales or inquires) between
two nodes may increase or decrease the user connectivity values
connecting those two nodes by some larger fixed amount. In some
embodiments, user connectivity values between two nodes may always
be increased unless a user or node indicates that the interaction
was unfavorable, not successfully completed, or otherwise adverse.
For example, a transaction may not have been timely executed or an
email exchange may have been particularly displeasing. Adverse
interactions may automatically decrease user connectivity values
while all other interactions may increase user connectivity values
(or have no effect). In addition, user connectivity values may be
automatically harvested using outside sources. For example,
third-party data sources (such as ratings agencies and credit
bureaus) may be automatically queried for connectivity information.
This connectivity information may include completely objective
information, completely subjective information, composite
information that is partially objective and partially subjective,
any other suitable connectivity information, or any combination of
the foregoing.
[0043] In some embodiments, user connectivity values may be
manually assigned by members of the network community. These values
may represent, for example, the degree or level of trust between
two users or nodes or one node's assessment of another node's
competence in some endeavor. As described above, user connectivity
values may include a subjective component and an objective
component in some embodiments. The subjective component may include
a trustworthiness "score" indicative of how trustworthy a first
user or node finds a second user, node, community, or subcommunity.
This score or value may be entirely subjective and based on
interactions between the two users, nodes, or communities. A
composite user connectivity value including subjective and
objective components may also be used. For example, third-party
information may be consulted to form an objective component based
on, for example, the number of consumer complaints, credit score,
socio-economic factors (e.g., age, income, political or religions
affiliations, and criminal history), or number of citations/hits in
the media or in search engine searches. Third-party information may
be accessed using communications network 104 (FIG. 1). For example,
a third-party credit bureau's database may be polled or a personal
biography and background information, including criminal history
information, may be accessed from a third-party database or data
source (e.g., as part of data sources 108 (FIG. 1) or a separate
data source) or input directly by a node, user, or system
administrator.
[0044] Table 304 may store an identification of a link head, link
tail, and user connectivity value for the link. Links may or may
not be bidirectional. For example, a user connectivity value from
node n.sub.1 to node n.sub.2 may be different (and completely
separate) than a link from node n.sub.2 to node n.sub.1. Especially
in the trust context described above, each user can assign his or
her own user connectivity value to a link (i.e., two users need not
trust each other an equal amount in some embodiments).
[0045] Table 306 may store an audit log of table 304. Table 306 may
be analyzed to determine which nodes or links have changed in the
network community. In some embodiments, a database trigger is used
to automatically insert an audit record into table 306 whenever a
change of the data in table 304 is detected. For example, a new
link may be created, a link may be removed, or a user connectivity
value may be changed. This audit log may allow for decisions
related to connectivity values to be made prospectively (i.e.,
before an anticipated event). Such decisions may be made at the
request of a user, or as part of an automated process, such as the
processes described below with respect to FIG. 5. This prospective
analysis may allow for the initiation of a transaction (or taking
of some particular action) in a fluid and/or dynamic manner After
such a change is detected, the trigger may automatically create a
new row in table 306. Table 306 may store an identification of the
changed node, and identification of the changed link head, changed
link tail, and the user connectivity value to be assigned to the
changed link. Table 306 may also store a timestamp indicative of
the time of the change and an operation code. In some embodiments,
operation codes may include "insert," "update," or "delete"
operations, corresponding to whether a link was inserted, a user
connectivity value was changed, or a link was deleted,
respectively. Other operation codes may be used in other
embodiments.
[0046] FIG. 3B shows illustrative data structure 310 used to
support the connectivity determinations of the present invention.
In some embodiments, data structure 310 may be stored using
key-value store 112 (FIG. 1), while tables 300 are stored in data
store 110 (FIG. 1). As described above, key-value store 112 (FIG.
1) may implement an HBase storage system and include BigTable
support. Like a traditional relational database management system,
the data shown in FIG.
[0047] 3B may be stored in tables. However, the BigTable support
may allow for an arbitrary number of columns in each table, whereas
traditional relational database management systems may require a
fixed number of columns.
[0048] Data structure 310 may include node table 312. In the
example shown in FIG. 3B, node table 312 includes several columns.
Node table 312 may include row identifier column 314, which may
store 64-bit, 128-bit, 256-bit, 512-bit, or 1024-bit integers and
may be used to uniquely identify each row (e.g., each node) in node
table 312. Column 316 may include a list of all the incoming links
for the current node. Column 318 may include a list of all the
outgoing links for the current node. Column 320 may include a list
of node identifiers to which the current node is connected. A first
node may be connected to a second node if outgoing links may be
followed to reach the second node. For example, for A.fwdarw.B, A
is connected to B, but B may not be connected to A. As described in
more detail below, column 320 may be used during the portion of
process 400 (FIG. 4A) shown in FIG. 4B. Node table 312 may also
include one or more "bucket" columns 322. These columns may store a
list of paths that connect the current node to a target node. As
described above, grouping paths by the last node in the path (e.g.,
the target node) may facilitate connectivity computations. As shown
in FIG. 3B, in some embodiments, to facilitate scanning, bucket
column names may include the target node identifier appended to the
end of the "bucket:" column
[0049] FIGS. 4A-4D show illustrative processes for determining the
connectivity of nodes within a network community. FIG. 4A shows
process 400 for updating a connectivity graph (or any other
suitable data structure) associated with a network community. As
described above, in some embodiments, each network community is
associated with its own connectivity graph, digraph, tree, or other
suitable data structure. In other embodiments, a plurality of
network communities may share one or more connectivity graphs (or
other data structure).
[0050] In some embodiments, the processes described with respect to
FIG. 4A-4D may be executed to make decisions prospectively (i.e.,
before an anticipated event). Such decisions may be made at the
request of a user, or as part of an automated process, such as the
processes described below with respect to FIG. 5. This prospective
analysis may allow for the initiation of a transaction (or taking
of some particular action) in a fluid and/or dynamic manner.
[0051] At step 402, a determination is made whether at least one
node has changed in the network community. As described above, an
audit record may be inserted into table 306 (FIG. 3) after a node
has changed. By analyzing table 306 (FIG. 3), a determination may
be made (e.g., by application server 106 of FIG. 1) that a new link
has been added, an existing link has been removed, or a user
connectivity value has changed. If, at step 404, it is determined
that a node has changed, then process 400 continues to step 410
(shown in FIG. 4B) to prepare the changed nodes, step 412 (shown in
FIG. 4C) to calculate paths originating from the changed nodes,
step 414 (shown in FIG. 4D) to remove paths that go through a
changed node, and step 416 (shown in FIG. 4E) to calculate paths
that go through a changed node. It should be noted that more than
one step or task shown in FIGS. 4B, 4C, 4D, and 4E may be performed
in parallel using, for example, a cluster of cores. For example,
multiple steps or tasks shown in FIG. 4B may be executed in
parallel or in a distributed fashion, then multiple steps or tasks
shown in FIG. 4C may be executed in parallel or in a distributed
fashion, then multiple steps or tasks shown in FIG. 4D may be
executed in parallel or in a distributed fashion, and then multiple
steps or tasks shown in FIG. 4E may be executed in parallel or in a
distributed fashion. In this way, overall latency associated with
process 400 may be reduced.
[0052] If a node change is not detected at step 404, then process
400 enters a sleep mode at step 406. For example, in some
embodiments, an application thread or process may continuously
check to determine if at least one node or link has changed in the
network community. In other embodiments, the application thread or
process may periodically check for changed links and nodes every n
seconds, where n is any positive number. After the paths are
calculated that go through a changed node at step 416 or after a
period of sleep at step 406, process 400 may determine whether or
not to loop at step 408. For example, if all changed nodes have
been updated, then process 400 may stop at step 418. If, however,
there are more changed nodes or links to process, then process 400
may loop at step 408 and return to step 404.
[0053] In practice, one or more steps shown in process 400 may be
combined with other steps, performed in any suitable order,
performed in parallel (e.g., simultaneously or substantially
simultaneously), or removed.
[0054] FIGS. 4B-4E each include processes with a "map" phase and
"reduce" phase. As described above, these phases may form part of a
map/reduce computational paradigm carried out by parallel
computational framework 114 (FIG. 1), key-value store 112 (FIG. 1),
or both. As shown in FIG. 4B, in order to prepare any changed
nodes, map phase 420 may include determining if there are any more
link changes at step 422, retrieving the next link change at step
440, mapping the tail to out-link change at step 442, and mapping
the head to in-link change at step 444.
[0055] If there are no more link changes at step 422, then, in
reduce phase 424, a determination may be made at step 426 that
there are more nodes and link changes to process. If so, then the
next node and its link changes may be retrieved at step 428. The
most recent link changes may be preserved at step 430 while any
intermediate link changes are replaced by more recent changes. For
example, the timestamp stored in table 306 (FIG. 3) may be used to
determine the time of every link or node change. At step 432, the
average out-link user connectivity value may be calculated. For
example, if node n.sub.1 has eight out-links with assigned user
connectivity values, these eight user connectivity values may be
averaged at step 432. At step 434, each out-links weight may be
calculated in accordance with equation (1) above. All the out-link
weights may then be summed and used to normalize each out-link
weight at step 436. For example, each out-link weight may be
divided by the sum of all out-link weights. This may yield a weight
between 0 and 1 for each out-link. At step 438, the existing
buckets for the changed node, in-links, and out-links may be saved.
For example, the buckets may be saved in key-value store 112 (FIG.
1) or data store 110 (FIG. 1). If there are no more nodes and link
changes to process at step 426, the process may stop at step
446.
[0056] As shown in FIG. 4C, in order to calculate paths originating
from changed nodes, map phase 448 may include determining if there
are any more changed nodes at step 450, retrieving the next changed
node at step 466, marking existing buckets for deletion by mapping
changed nodes to the NULL path at step 468, recursively generating
paths by following out-links at step 470, and if the path is a
qualified path, mapping the tail to the path. Qualified paths may
include paths that satisfy one or more predefined threshold
functions. For example, a threshold function may specify a minimum
path weight. Paths with path weights greater than the minimum path
weight may be designated as qualified paths.
[0057] If there are no more changed nodes at step 450, then, in
reduce phase 452, a determination may be made at step 454 that
there are more nodes and paths to process. If so, then the next
node and its paths may be retrieved at step 456. At step 458,
buckets may be created by grouping paths by their head. If a bucket
contains only the NULL path at step 460, then the corresponding
cell in the node table may be deleted at step 462. If the bucket
contains more than the NULL path, then at step 464 the bucket is
saved to the corresponding cell in the node table. If there are no
more nodes and paths to process at step 456, the process may stop
at step 474.
[0058] As shown in FIG. 4D, in order to remove paths that go
through a changed node, map phase 476 may include determining if
there are any more changed nodes at step 478 and retrieving the
next changed node at step 488. At step 490, the "bucket:" column in
the node table (e.g., column 322 of node table 312 (both of FIG.
3B)) corresponding to the changed node may be scanned. For example,
as described above, the target node identifier may be appended to
the end of the "bucket:" column name Each bucket may include a list
of paths that connect the current node to the target node (e.g.,
the changed node). At step 492, for each matching node found by the
scan and the changed node's old buckets, the matching node may be
matched to a (changed node, old bucket) deletion pair.
[0059] If there are no more changed nodes at step 478, then, in
reduce phase 480, a determination may be made at step 484 that
there are more node and deletion pairs to process. If so, then the
next node and its deletion pairs may be retrieved at step 484. At
step 486, for each deletion pair, any paths that go through the
changed node in the old bucket may be deleted. If there are no more
nodes and deletion pairs to process at step 482, the process may
stop at step 494.
[0060] As shown in FIG. 4E, in order to calculate paths that go
through a changed node, map phase 496 may include determining if
there are any more changed nodes at step 498 and retrieving the
next changed node at step 508. At step 510, the "bucket:" column in
the node table (e.g., column 322 of node table 312 (both of FIG.
3B)) corresponding to the changed node may be scanned. At step 512,
for each matching node found in the scan and the changed node's
paths, all paths in the scanned bucket may be joined with all paths
of the changed bucket. At step 514, each matching node may be
mapped to each qualified joined
[0061] If there are no more changed nodes at step 498, then, in
reduce phase 500, a determination may be made at step 502 that
there are more node and paths to process. If so, then the next node
and its paths may be retrieved at step 504. Each path may then be
added to the appropriate node bucket at step 506. If there are no
more nodes and paths to process at step 502, the process may stop
at step 516.
[0062] FIG. 5 shows illustrative process 520 for supporting a user
query for all paths from a first node to a target node. For
example, a first node (representing, for example, a first
individual or entity) may wish to know how connected the first node
is to some second node (representing, for example, a second
individual or entity) in the network community. In the context of
trust described above (and where the user connectivity values
represent, for example, at least partially subjective user trust
values), this query may return an indication of how much the first
node may trust the second node. In general, the more paths
connecting the two nodes may yield a greater (or lesser if, for
example, adverse ratings are used) network connectivity value (or
network trust amount).
[0063] At step 522, the node table cell where the row identifier
equals the first node identifier and the column equals the target
node identifier appended to the "bucket:" column name prefix is
accessed. All paths may be read from this cell at step 524. The
path weights assigned to the paths read at step 524 may then be
summed at step 526. At step 528, the path weights may be normalized
by dividing each path weight by the computed sum of the path
weights. A network connectivity value may then be computed at step
530. For example, each path's user connectivity value may be
multiplied by its normalized path weight. The network connectivity
value may then be computed in some embodiments in accordance
with:
t.sub.network=.SIGMA.t.sub.path.times.w.sub.path (4)
where t.sub.path is the user connectivity value for a path (given
in accordance with equation (3)) and w.sub.path is the normalized
weight for that path. The network connectivity value may then be
held or outputted (e.g., displayed on a display device, output by
processing circuitry of application server 106, and/or stored on
data store 110 (FIG. 1)). In addition, a decision-making algorithm
may access the network connectivity value in order to make
automatic decisions (e.g., automatic network-based decisions, such
as authentication or identity requests) on behalf of the user.
Network connectivity values may additionally or alternatively be
outputted to external systems and processes located at
third-parties. The external systems and processes may be configured
to automatically initiate a transaction (or take some particular
course of action) based, at least in part, on the received network
connectivity values. Process 520 may stop at step 532.
[0064] In practice, one or more steps shown in process 520 may be
combined with other steps, performed in any suitable order,
performed in parallel (e.g., simultaneously or substantially
simultaneously), or removed. In addition, as described above,
various threshold functions may be used in order to reduce
computational complexity. For example, a threshold function
defining the maximum number of links to traverse may be defined.
Paths containing more than the threshold specified by the threshold
function may not be considered in the network connectivity
determination. In addition, various threshold functions relating to
link and path weights may be defined. Links or paths below the
threshold weight specified by the threshold function may not be
considered in the network connectivity determination.
[0065] Although process 520 describes a single user query for all
paths from a first node to a target node, in actual implementations
groups of nodes may initiate a single query for all the paths from
each node in the group to a particular target node. For example,
multiple members of a network community may all initiate a group
query to a target node. Process 520 may return an individual
network connectivity value for each querying node in the group or a
single composite network connectivity value taking into account all
the nodes in the querying group. For example, the individual
network connectivity values may be averaged to form a composite
value or some weighted average may be used. The weights assigned to
each individual network connectivity value may be based on, for
example, seniority in the community (e.g., how long each node has
been a member in the community), rank, or social stature. In
addition, in some embodiments, a user may initiate a request for
network connectivity values for multiple target nodes in a single
query. For example, node n.sub.1 may wish to determine network
connectivity values between it and multiple other nodes. For
example, the multiple other nodes may represent several candidates
for initiating a particular transaction with node n.sub.1. By
querying for all the network connectivity values in a single query,
the computations may be distributed in a parallel fashion to
multiple cores so that some or all of the results are computed
substantially simultaneously.
[0066] In addition, queries may be initiated in a number of ways.
For example, a user (represented by a source node) may identify
another user (represented by a target node) in order to
automatically initiate process 520. A user may identify the target
node in any suitable way, for example, by selecting the target node
from a visual display, graph, or tree, by inputting or selecting a
username, handle, network address, email address, telephone number,
geographic coordinates, or unique identifier associated with the
target node, or by speaking a predetermined command (e.g., "query
node 1" or "query node group 1, 5, 9" where 1, 5, and 9 represent
unique node identifiers). After an identification of the target
node or nodes is received, process 520 may be automatically
executed. The results of the process (e.g., the individual or
composite network connectivity values) may then be automatically
sent to one or more third-party services or processes as described
above.
[0067] In an embodiment, a user may utilize access application 102
to generate a user query that is sent to access application server
106 over communications network 104 (see also, FIG. 1) and
automatically initiate process 520. For example, a user may access
an Apple iOS, Android, or WebOS application or any suitable
application for use in accessing application 106 over
communications network 104. The application may display a
searchable list of relationship data related to that user (e.g.,
"friend" or "follower" data) from one or more of Facebook, MySpace,
openSocial, Friendster, Bebo, hi5, Orkut, PerfSpot, Yahoo! 360,
LinkedIn, Twitter, Google Buzz, Really Simple Syndication readers
or any other social networking website or information service. In
some embodiments, a user may search for relationship data that is
not readily listed--i.e., search Facebook, Twitter, or any suitable
database of information for target nodes that are not displayed in
the searchable list of relationship data. A user may select a
target node as described above (e.g., select an item from a list of
usernames representing a "friend" or "follower") to request a
measure of how connected the user is to the target node. Using the
processes described with respect to FIGS. 3 and 4A-D, this query
may return an indication of how much the user may trust the target
node. The returned indication may be displayed to the user using
any suitable indicator. In some embodiments, indicator may be a
percentage that indicates how trustworthy the target node is to the
user.
[0068] In some embodiments, a user may utilize access application
102 to provide manual assignments of at least partially subjective
indications of how trustworthy the target node is. For example, the
user may specify that he or she trusts a selected target node
(e.g., a selected "friend" or "follower") to a particular degree.
The particular degree may be in the form of a percentage that
represents the user's perception of how trustworthy the target node
is. The user may provide this indication before, after, or during
process 520 described above. The indication provided by the user
(e.g., the at least partially subjective indications of
trustworthiness) may then be automatically sent to one or more
third-party services or processes as described above. In some
embodiments, the indications provided by the user may cause a node
and/or link to change in a network community. This change may cause
a determination to be made that at least one node and/or link has
changed in the network community, which in turn triggers various
processes as described with respect to FIGS. 3 and 4A-4D.
[0069] In some embodiments, a path counting approach may be used in
addition to or in place of the weighted link approach described
above. Processing circuitry (e.g., of application server 106) may
be configured to count the number of paths between a first node
n.sub.1 and a second node n.sub.2 within a network community. A
connectivity rating R.sub.n1n2 may then be assigned to the nodes.
The assigned connectivity rating may be proportional to the number
of paths, or relationships, connecting the two nodes. A path with
one or more intermediate nodes between the first node n.sub.1 and
the second node n.sub.2 may be scaled by an appropriate number
(e.g., the number of intermediate nodes) and this scaled number may
be used to calculate the connectivity rating.
[0070] Each equation presented above should be construed as a class
of equations of a similar kind, with the actual equation presented
being one representative example of the class. For example, the
equations presented above include all mathematically equivalent
versions of those equations, reductions, simplifications,
normalizations, and other equations of the same degree.
[0071] The above described embodiments of the invention are
presented for purposes of illustration and not of limitation. The
following numbered paragraphs give additional embodiments of the
present invention.
* * * * *
References