U.S. patent application number 15/975909 was filed with the patent office on 2018-11-15 for beverage containers with tactile elements.
The applicant listed for this patent is Anheuser-Busch, LLC. Invention is credited to Bradley DEUSER.
Application Number | 20180327141 15/975909 |
Document ID | / |
Family ID | 64096478 |
Filed Date | 2018-11-15 |
United States Patent
Application |
20180327141 |
Kind Code |
A1 |
DEUSER; Bradley |
November 15, 2018 |
BEVERAGE CONTAINERS WITH TACTILE ELEMENTS
Abstract
A beverage container has an image on its exterior surface that
includes at least one graphic element. At least one tactile element
is provided on the exterior surface of the container, overlying at
least one of the at least one graphic elements. This tactile
element is formed of at least two distinct layers of an overvarnish
applied over, and having a thickness that can be felt by a user
touching the container.
Inventors: |
DEUSER; Bradley; (St. Louis,
MO) |
|
Applicant: |
Name |
City |
State |
Country |
Type |
Anheuser-Busch, LLC |
St. Louis |
MO |
US |
|
|
Family ID: |
64096478 |
Appl. No.: |
15/975909 |
Filed: |
May 10, 2018 |
Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
|
|
62504227 |
May 10, 2017 |
|
|
|
62504530 |
May 10, 2017 |
|
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Current U.S.
Class: |
1/1 |
Current CPC
Class: |
B65D 23/102 20130101;
B65D 23/0807 20130101; B65D 1/0207 20130101; B65D 2203/00 20130101;
B65D 2203/12 20130101; B65D 25/34 20130101; B65D 1/165 20130101;
B65D 1/44 20130101; B65D 23/00 20130101 |
International
Class: |
B65D 23/08 20060101
B65D023/08; B65D 1/02 20060101 B65D001/02; B65D 1/16 20060101
B65D001/16; B65D 25/34 20060101 B65D025/34 |
Claims
1. A beverage container has an image on its exterior surface that
includes at least one graphic element. At least one tactile element
is provided on the exterior surface of the container, overlying at
least one of the at least one graphic elements. This tactile
element is formed of at least two distinct layers of an overvarnish
applied over, and having a thickness that can be felt by a user
touching the container.
2. The beverage container according to claim 1, wherein the
beverage container is an aluminum can.
3. The beverage container according to claim 1, wherein the
beverage container is a glass bottle.
4. The beverage container according to claim 1, wherein the
beverage container is an aluminum bottle.
5. The beverage container according to claim 1 wherein the at least
one graphical element depicts a structure projecting from the
surface of the container, and wherein the at least one tactile
element overlying the graphical element has a shape corresponding
to the shape of the portion of the depicted structure projecting
from the surface of the container.
6. The beverage container according to claim 5, wherein the at
least one graphic element is a depiction of a droplet, and wherein
the tactile element over the graphic element is shaped like a
droplet.
7. The beverage container according to claim 5, wherein the at
least one graphic element is a depiction of ice, and wherein the
tactile element over the graphic element is shaped like ice.
8. The beverage container according to claim 5, wherein the at
least one graphic element is a depiction of at least a portion of a
piece of fruit, and wherein the tactile element over the graphic
element feels like the skin of the piece of fruit.
9. The beverage container according to claim 5, wherein the at
least one graphic element is a label, and wherein the tactile
element over the graphic element is shaped like the label.
10. The beverage container according to claim 1 wherein the
overvarnish is UV curable, and wherein each layer of overvarnish is
at least partially cured before the next layer is applied.
11. The beverage container according to claim 1 wherein the ink is
UV curable, and wherein each layer of overvarnish is at least
partially cured before the next layer is applied.
12. A beverage container having an exterior surface; an image on
the exterior surface of the beverage container, the image
comprising at least one label element; and a plurality of tactile
elements on the exterior surface of the container, the tactile
elements having a thickness that can be felt by a user touching the
container, and being positioned to define a preferred area for
grasping the container such that the label element is oriented in a
preselected orientation when grasped by a user in the preferred
area.
13. The container according to claim 12 wherein the tactile
elements comprise a plurality of tactile elements that are
uncomfortable to the touch, and wherein these tactile elements are
distributed outside the preferred area for grasping the container,
to thereby discourage grasping the container outside of the
preferred area.
14. The container according to claim 12 wherein the tactile
elements comprise a plurality of tactile elements that are
comfortable to the touch, and wherein these tactile elements are
distributed inside the preferred area for grasping the container,
to thereby encourage grasping the container inside of the preferred
area.
15. The container according to claim 12 wherein the tactile
elements comprise a plurality of tactile elements positioned around
the perimeter of the preferred area for grasping the container, to
thereby encourage grasping the container inside of the preferred
area.
16. The container according to claim 13 wherein the tactile
elements comprise a plurality of tactile elements positioned around
the perimeter of the preferred area for grasping the container, to
thereby encourage grasping the container inside of the preferred
area.
Description
CROSS-REFERENCED APPLICATION
[0001] This application claims priority to U.S. provisional
application Ser. No. 62/504,227 filed on May 10, 2017 and
62/504,530 filed on May 10, 2017. The disclosures of the
above-referenced applications are incorporated herein by reference
in their entirety.
FIELD
[0002] The present disclosure relates to BEVERAGE CONTAINERS WITH
TACTILE ELEMENTS.
BACKGROUND
[0003] This section provides background information related to the
present disclosure which is not necessarily prior art.
[0004] This invention relates to containers, and in particular to
beverage containers such as aluminum cans and bottles.
[0005] Beverage cans and bottles are typically decorated with
printed graphics and/or applied labels to make the container more
attention-getting and attractive to potential purchasers. Sometimes
the container shape and/or coloring of various container parts is
used to make a container stand out. Beverage container designs are
constantly evolving as users try to make their container more
unique and distinctive.
SUMMARY
[0006] This section provides a general summary of the disclosure,
and is not a comprehensive disclosure of its full scope or all of
its features.
[0007] Embodiments of the present invention provide beverage
containers of unique and distinctive appearances. A preferred
embodiment provides a container having an exterior surface with an
image on the exterior surface of the beverage container that
comprises at least one graphic element. There is at least one
tactile element on the exterior surface of the container, overlying
at least one of the at least one graphic elements. This tactile
element preferably comprises at least two distinct layers of an
overvarnish applied over the image on the exterior of the
container, and having a thickness that can be felt by a user
touching the container. The container is preferably an aluminum can
or bottle or a glass bottle, but could be a can or bottle or other
container of some other material.
[0008] The at least one graphical element preferably depicts a
structure projecting from the surface of the container, such as an
ice cube or water droplet, and the at least one tactile element
overlying the graphical element has a shape corresponding to the
shape of the portion of the depicted structure projecting from the
surface of the container. Thus, in the case of an image of an ice
cube, the tactile element would have the shape of the corner or
edge of the ice cube; in the case of an image of a droplet, the
tactile element would have the shape of a droplet; and in the case
of an image of a piece of fruit, the tactile element would have the
shape of the fruit peel. The image could be any printable image,
and the corresponding tactile element would have the corresponding
shape.
[0009] The tactile element can be built up using an overvarnish,
which is conventionally used to protect the printed graphical
elements during the remainder of the life cycle of the container.
These overvarnishes are typically UV curable (i.e., curable upon
exposure to UV light). Each layer is preferably at least partially
cured after it is applied and before the next layer is applied, but
this is not essential.
[0010] There are preferably a plurality of tactile elements on each
beverage container. In some embodiments, the plurality of tactile
elements are positioned to define a preferred area for grasping the
container such that a particular portion of the container, such as
that portion bearing a label element, is oriented in a preselected
orientation when grasped by a user in the preferred area.
[0011] In some embodiments, at least some of the tactile elements
may be designed to be uncomfortable to the touch, and these tactile
elements are distributed outside the preferred area for grasping
the container, to thereby discourage grasping the container outside
of the preferred area. In other embodiments, at least some of the
tactile elements may be designed to be comfortable to the touch,
and these tactile elements are distributed inside the preferred
area for grasping the container, to thereby encourage grasping the
container inside of the preferred area. In still other embodiments,
at least some of the tactile elements are positioned around the
perimeter of the preferred area for grasping the container, to
thereby encourage grasping the container inside of the preferred
area.
[0012] Further areas of applicability will become apparent from the
description provided herein. The description and specific examples
in this summary are intended for purposes of illustration only and
are not intended to limit the scope of the present disclosure.
DRAWINGS
[0013] The drawings described herein are for illustrative purposes
only of selected embodiments and not all possible implementations,
and are not intended to limit the scope of the present
disclosure.
[0014] FIG. 1 is a side elevation view of a first preferred
embodiment of a container constructed according to the principles
of this invention;
[0015] FIG. 2 is a side elevation view of a second preferred
embodiment of a container constructed according to the principles
of this invention;
[0016] FIG. 3 is a side elevation view of a third preferred
embodiment of a container constructed according to the principles
of this invention;
[0017] FIG. 4 is a side elevation view of a fourth preferred
embodiment of a container constructed according to the principles
of this invention;
[0018] FIG. 5 is a side elevation view of a fifth preferred
embodiment of a container constructed according to the principles
of this invention;
[0019] FIG. 6 is a side elevation view of a sixth preferred
embodiment of a container constructed according to the principles
of this invention;
[0020] FIG. 7 is a side elevation view of a seventh preferred
embodiment of a container constructed according to the principles
of this invention; and
[0021] FIG. 8 is a schematic diagram of a system for manufacturing
containers of the preferred embodiment.
[0022] Corresponding reference numerals indicate corresponding
parts throughout the several views of the drawings.
DETAILED DESCRIPTION
[0023] Example embodiments will now be described more fully with
reference to the accompanying drawings.
[0024] Embodiments of the present invention provide beverage
containers of unique and distinctive appearances. A first preferred
embodiment of such a container is indicated generally as 20 in FIG.
1. The container 20 is an aluminum can, but the container could be
some other type of container, and could be made of some other
material.
[0025] The container 20 has an exterior surface 22 with an image 24
on the exterior surface of the beverage container that comprises at
least one, and in this preferred embodiment a plurality of graphic
elements. The graphic elements include graphic elements 26. There
is at least one tactile element 28 on the exterior surface 22 of
the container 20, overlying at least one of the at least one
graphic elements 26. This tactile element 28 preferably comprises
at least two distinct layers of an overvarnish applied over the
image 22 on the exterior 22 of the container 20, and having a
thickness that can be felt by a user touching the container. It has
been reported that humans can detect surface features as small as
13 mm. The thickness of a tactile element 28 may not be uniform,
and it is preferably at least about 0.004 inches (0.1 mm), and more
preferably at least about 0.04 inches (1 mm), and most preferably
at least about 0.05 inches (1.4 mm thick). In this preferred
embodiment it is desirable that the tactile element be both
visually and tactilely discernable, but in other embodiments it is
sufficient that the tactile element 28 can be tactilely discerned,
i.e., sensed by touch.
[0026] In this first preferred embodiment, the graphic elements 26
are images of droplets printed on the surface 22 of the container
20, and the tactile elements 28 are shaped like the portion of a
droplet that would project from the surface of the container.
[0027] A second preferred embodiment of a container is indicated
generally as 30 in FIG. 2. The container 30 is an aluminum can, but
the container could be some other type of container, and could be
made of some other material.
[0028] The container 30 has an exterior surface 32 with an image 34
on the exterior surface of the beverage container that comprises at
least one, and in this preferred embodiment a plurality of graphic
elements 36 and 38. There is at least one tactile element on the
exterior surface 32 of the container 32, overlying at least one
graphic elements 36 and 38, and in this preferred embodiment there
are at least two tactile elements 42 and 44 overlying at least one
of the graphic elements 36 and 38, respectively. These tactile
elements 40 and 42 preferably comprise at least two distinct layers
of an overvarnish applied over the image 34 on the exterior of the
container 30, and having a thickness that can be felt by a user
touching the container. It has been reported that humans can detect
surface features as small as 13 mm. The thickness of a tactile
elements 40 and 42 may not be uniform, and it is preferably at
least about 0.004 inches (0.1 mm), and more preferably at least
about 0.04 inches (1 mm), and most preferably at least about 0.05
inches (1.4 mm thick). In this preferred embodiment it is desirable
that the tactile element be both visually and tactilely
discernable, but in other embodiments it is sufficient that the
tactile elements 42 and 44 can be tactilely discerned, i.e., sensed
by touch.
[0029] In this second preferred embodiment, the graphic elements 36
are images of droplets printed on the surface of the container 30
and the graphic elements 38 are images of ice chips, and the
tactile elements 40 are shaped like the portion of a droplet that
would project from the surface of the container 30 and the tactile
elements 42 are shaped like the portion of an ice chip that would
project from the surface of the container 30.
[0030] A third preferred embodiment of such a container is
indicated generally as 50 in FIG. 3. The container 50 is an
aluminum can, but the container could be some other type of
container, and could be made of some other material.
[0031] The container 50 has an exterior surface 52 with an image 54
on the exterior surface of the beverage container that comprises at
least one, and in this preferred embodiment a plurality of graphic
elements. The graphic elements include graphic elements 56. There
is at least one tactile element 58 on the exterior surface 52 of
the container 50, overlying at least one of the at least one
graphic elements 56. This tactile element 58 preferably comprises
at least two distinct layers of an overvarnish applied over the
image 54 on the exterior 52 of the container 50, and having a
thickness that can be felt by a user touching the container. It has
been reported that humans can detect surface features as small as
13 mm. The thickness of a tactile element 58 may not be uniform,
and it is preferably at least about 0.004 inches (0.1 mm), and more
preferably at least about 0.04 inches (1 mm), and most preferably
at least about 0.05 inches (1.4 mm thick). In this preferred
embodiment it is desirable that the tactile element be both
visually and tactilely discernable, but in other embodiments it is
sufficient that the tactile element 58 can be tactilely discerned,
i.e., sensed by touch.
[0032] In this first preferred embodiment, the graphic elements 56
are images of foam printed on the surface 52 of the container 50,
and the tactile elements 58 are shaped like the portion of the foam
that would project from the surface of the container.
[0033] A fourth preferred embodiment of such a container is
indicated generally as 60 in FIG. 4. The container 60 is an
aluminum can, but the container could be some other type of
container, and could be made of some other material.
[0034] The container 60 has an exterior surface 62 with an image 64
on the exterior surface of the beverage container that comprises at
least one, and in this preferred embodiment a plurality of graphic
elements. The graphic elements include graphic elements 66. There
is at least one tactile element 68 on the exterior surface 62 of
the container 60, overlying at least one of the at least one
graphic elements 66. This tactile element 68 preferably comprises
at least two distinct layers of an overvarnish applied over the
image 64 on the exterior 62 of the container 60, and having a
thickness that can be felt by a user touching the container. It has
been reported that humans can detect surface features as small as
13 mm. The thickness of a tactile element 68 may not be uniform,
and it is preferably at least about 0.004 inches (0.1 mm), and more
preferably at least about 0.04 inches (1 mm), and most preferably
at least about 0.05 inches (1.4 mm thick). In this preferred
embodiment it is desirable that the tactile element be both
visually and tactilely discernable, but in other embodiments it is
sufficient that the tactile element 58 can be tactilely discerned,
i.e., sensed by touch.
[0035] In this fourth preferred embodiment, the graphic elements 66
are an image of a fish printed on the surface 62 of the container
60, and the tactile element 68 is shaped like the portion of the
fish that would project from the surface of the container. The
tactile element 68 can have a texture like fish scales over
appropriate portions to enhance the representation of the fish.
[0036] A fifth preferred embodiment of such a container is
indicated generally as 70 in FIG. 5. The container 70 is an
aluminum can, but the container could be some other type of
container, and could be made of some other material.
[0037] The container 70 has an exterior surface 72 with an image 74
on the exterior surface of the beverage container that comprises at
least one, and in this preferred embodiment a plurality of graphic
elements. The graphic elements include graphic elements 76. There
is at least one tactile element 78 on the exterior surface 72 of
the container 70, overlying at least one of the at least one
graphic elements 76. This tactile element 78 preferably comprises
at least two distinct layers of an overvarnish applied over the
image 74 on the exterior 72 of the container 70, and having a
thickness that can be felt by a user touching the container. It has
been reported that humans can detect surface features as small as
13 mm. The thickness of a tactile element 78 may not be uniform,
and it is preferably at least about 0.004 inches (0.1 mm), and more
preferably at least about 0.04 inches (1 mm), and most preferably
at least about 0.05 inches (1.4 mm thick). In this preferred
embodiment it is desirable that the tactile element be both
visually and tactilely discernable, but in other embodiments it is
sufficient that the tactile element 78 can be tactilely discerned,
i.e., sensed by touch.
[0038] In this fifth preferred embodiment, the graphic elements 76
are images of mountains printed on the surface 72 of the container
70, and the tactile element 78 is shaped like the portion of the
mountain that would project from the surface of the container.
[0039] A sixth preferred embodiment of such a container is
indicated generally as 80 in FIG. 6. The container 80 is an
aluminum can, but the container could be some other type of
container, and could be made of some other material.
[0040] The container 80 has an exterior surface 82 with an image 84
on the exterior surface of the beverage container that comprises at
least one, and in this preferred embodiment a plurality of graphic
elements. The graphic elements include graphic elements 86. There
is at least one tactile element 88 on the exterior surface 82 of
the container 80, overlying at least one of the at least one
graphic elements 86. This tactile element 88 preferably comprises
at least two distinct layers of an overvarnish applied over the
image 84 on the exterior 82 of the container 80, and having a
thickness that can be felt by a user touching the container. It has
been reported that humans can detect surface features as small as
13 mm. The thickness of a tactile element 88 may not be uniform,
and it is preferably at least about 0.004 inches (0.1 mm), and more
preferably at least about 0.04 inches (1 mm), and most preferably
at least about 0.05 inches (1.4 mm thick). In this preferred
embodiment it is desirable that the tactile element be both
visually and tactilely discernable, but in other embodiments it is
sufficient that the tactile element 88 can be tactilely discerned,
i.e., sensed by touch.
[0041] In this sixth preferred embodiment, the graphic elements 86
are images of frost printed on the surface 82 of the container 80,
and the tactile element 88 is shaped like the portion of the frost
that would project from the surface of the container.
[0042] A seventh preferred embodiment of a container is indicated
generally as 90 in FIG. 7. The container 90 is a glass bottle, but
the container could be some other type of container, and could be
made of some other material.
[0043] The container 90 has an exterior surface 92 with an image 94
on the exterior surface of the beverage container that comprises at
least one, and in this preferred embodiment a plurality of graphic
elements 96, 98 and 100. There is at least one tactile element on
the exterior surface 92 of the container 90, overlying at least one
graphic elements 96, 98 and 100, and in this preferred embodiment
there are at least three tactile elements 102, 104, and 106
overlying at least one of the graphic elements 96, 98 and 100,
respectively. These tactile elements 102, 104, and 106 preferably
comprises at least two distinct layers of an overvarnish applied
over the image 94 on the exterior of the container 90, and having a
thickness that can be felt by a user touching the container. It has
been reported that humans can detect surface features as small as
13 mm. The thickness of a tactile elements 102, 104, and 106 may
not be uniform, and it is preferably at least about 0.004 inches
(0.1 mm), and more preferably at least about 0.04 inches (1 mm),
and most preferably at least about 0.05 inches (1.4 mm thick). In
this preferred embodiment it is desirable that the tactile element
be both visually and tactilely discernable, but in other
embodiments it is sufficient that the tactile elements 42 and 44
can be tactilely discerned, i.e., sensed by touch.
[0044] In this seventh preferred embodiment, the graphic elements
96 are images of droplets printed on the surface of the container
90 and the graphic elements 98 are images of ice chips printed on
the surface of the container, and the graphic elements 100 is a
lime twist, and the tactile elements 102 are shaped like the
portion of a droplet that would project from the surface of the
container 90, the tactile elements 104 are shaped like the portion
of an ice chip that would project from the surface of the container
90, and the tactile element 106 is shaped like the portion of the
lime twist that would project from the container 90, optionally
including a textured rind.
[0045] There are preferably a plurality of tactile elements on each
beverage container. In some embodiments, the plurality of tactile
elements are positioned to define a preferred area for grasping the
container such that a particular portion of the container, such as
that portion bearing a label element, is oriented in a preselected
orientation when grasped by a user in the preferred area.
[0046] In some embodiments, at least some of the tactile elements
may be designed to be uncomfortable to the touch, and these tactile
elements are distributed outside the preferred area for grasping
the container, to thereby discourage grasping the container outside
of the preferred area. In other embodiments, at least some of the
tactile elements may be designed to be comfortable to the touch,
and these tactile elements are distributed inside the preferred
area for grasping the container, to thereby encourage grasping the
container inside of the preferred area. In still other embodiments,
at least some of the tactile elements comprise are positioned
around the perimeter of the preferred area for grasping the
container, to thereby encourage grasping the container inside of
the preferred area.
[0047] The tactile elements described above can be built up using
an overvarnish, which is conventionally used to protect the printed
graphical elements during the remainder of the life cycle of the
container. These overvarnishes are typically colorless and either
transparent or translucent, but they could include color as well.
These overvarnishes are typically UV curable (i.e., curable upon
exposure to UV light). Each layer is preferably at least partially
cured after it is applied and before the next layer is applied.
[0048] A preferred embodiment of a system for making the containers
of the preferred embodiment is shown schematically as 120 in FIG.
8. System 120 comprises a turntable 122 for rotating a container on
which a image comprising at least one graphical element has been
applied. The system 120 further comprises an applicator 124, which
may be similar to an ink jet print head, or other suitable
application system. The applicator 124 may extend over the entire
vertical height of the container to which the tactile elements are
applied, or it can be indexed vertically so that tactile elements
can be applied to along the vertical height of the container. A
curing system 126, such as a UV curing system, is provided to cure
the varnish after it has been applied to the surface of the bottle.
The curing system 126, like the applicator 124, may extend over the
entire vertical height of the container to which the tactile
elements are applied, or it can be indexed vertically so that
tactile elements can be applied to along the vertical height of the
container.
[0049] A camera or similar optical scanning system can be provided
to confirm that the system 120 is in proper registration with the
container, and/or to inspect the tactile elements as they are built
up on the exterior of the container.
[0050] The components of the system 120 are under the control of a
control 130, which operates the turntable 112, the applicator 124,
and curing system 126, preferably with feedback from the camera 128
to ensure that the tactile elements are properly aligned with their
respective graphic elements.
[0051] The tactile elements described herein are preferably between
about 0.004 inches (0.1 mm) and about 0.25 inches (6.35 mm); more
preferably between about 0.04 inches (1 mm) and about 0.2 inches (5
mm) and most preferably about 0.1 inch (2.5 mm). Typically printing
thicknesses range from about 0.002 inches (0.05 mm) and about 0.013
inches (0.33 mm), thus multiple layers may be required to form the
tactile layers.
[0052] The foregoing description of the embodiments has been
provided for purposes of illustration and description. It is not
intended to be exhaustive or to limit the disclosure. Individual
elements or features of a particular embodiment are generally not
limited to that particular embodiment, but, where applicable, are
interchangeable and can be used in a selected embodiment, even if
not specifically shown or described. The same may also be varied in
many ways. Such variations are not to be regarded as a departure
from the disclosure, and all such modifications are intended to be
included within the scope of the disclosure.
* * * * *