U.S. patent application number 15/923060 was filed with the patent office on 2018-09-20 for method for positioning eyelashes during an application of make-up and mascara application kit.
The applicant listed for this patent is CHROMAVIS S.p.A.. Invention is credited to Vanessa Alves, Clara Carriola, Cristina Menna.
Application Number | 20180263350 15/923060 |
Document ID | / |
Family ID | 59521496 |
Filed Date | 2018-09-20 |
United States Patent
Application |
20180263350 |
Kind Code |
A1 |
Menna; Cristina ; et
al. |
September 20, 2018 |
METHOD FOR POSITIONING EYELASHES DURING AN APPLICATION OF MAKE-UP
AND MASCARA APPLICATION KIT
Abstract
Method for positioning eyelashes during an application of
make-up, comprising the steps of: a) applying, on the eyelashes
using a brush without magnetic properties, a single mascara
composition; and b) approaching a magnetic element (11, 110, 111,
112, 113, 114) to the eyelashes so as to drag them into the desired
position; the mascara composition, during and following the
approaching of the magnetic element, having an aspect which is
visually indistinguishable from the composition applied on the
eyelashes before the application of the magnetic element.
Inventors: |
Menna; Cristina; (Milano
(MI), IT) ; Carriola; Clara; (Milano (MI), IT)
; Alves; Vanessa; (Chieve (CR), IT) |
|
Applicant: |
Name |
City |
State |
Country |
Type |
CHROMAVIS S.p.A. |
Milano (MI) |
|
IT |
|
|
Family ID: |
59521496 |
Appl. No.: |
15/923060 |
Filed: |
March 16, 2018 |
Current U.S.
Class: |
1/1 |
Current CPC
Class: |
A45D 40/265 20130101;
A46B 9/021 20130101; A61Q 1/10 20130101; A45D 2/48 20130101; A61K
2800/47 20130101; A45D 40/262 20130101; A61K 8/19 20130101; A61K
8/29 20130101; A45D 2200/10 20130101 |
International
Class: |
A45D 2/48 20060101
A45D002/48; A46B 9/02 20060101 A46B009/02 |
Foreign Application Data
Date |
Code |
Application Number |
Mar 16, 2017 |
IT |
102017000029379 |
Claims
1. A method for positioning eyelashes during a make-up operation,
comprising the steps of: a) applying, on the eyelashes using a
brush, a single mascara composition comprising a ferromagnetic
colour pigment which constrains at least partially to the
eyelashes; and b) approaching a magnetic element (11, 110, 111,
112) to the eyelashes so as to drag them into the desired position;
the mascara composition, during and following the approaching of
the magnetic element, having an aspect which is visually
indistinguishable from the composition applied on the eyelashes
before the application of the magnetic element.
2. A method according to claim 1, wherein the magnetic element (11,
110, 111, 112) is rested on the eyelashes on which the mascara
composition (5) is distributed, so that the eyelashes curve against
the surface of the magnetic element due to the effect of the
magnetic force exerted by the magnetic element at least on the
ferromagnetic pigment of the mascara composition constrained to the
eyelashes.
3. A mascara application kit comprising: a. a mascara brush (6),
without magnetic properties; b. an elongated element (10) provided,
at least at one free end thereof, with a magnetic element (11, 110,
111, 112, 113, 114); c. a single mascara composition (5) comprising
a ferromagnetic colour pigment which, following the approaching of
the magnetic element, has an aspect which is visually
indistinguishable from the composition before the approaching of
the magnetic element.
4. A method according to claim 1, wherein the magnetic element (11,
110, 111, 112) has a cylindrical shape (110, 112) or frustoconical
shape (111) or ellipsoid shape (113) or half-moon shape (114) with
a diametrically oriented North-South axis, or wherein the magnetic
element has spherical shape (11) and a diametrically oriented
North-South axis.
5. A method according to claim 1, wherein the brush (6) and the
elongated element (10) are mounted coaxial and opposed on a same
gripping element (9) which serves at the same time as cap for a
first container (2) containing the mascara composition (5) and as
cap for a second container intended to house the elongated element
(10).
6. A method according to claim 1, wherein there are provided
several magnetic elements with different shape, which can be
associated one by one with an end portion of the elongated element
(10) made of ferromagnetic material (10B).
7. A method according to claim 1, wherein the mascara composition
(5) comprises at least: a water-based polar solvent in a percentage
between 30 and 80%, preferentially between 40% and 65%, even more
preferentially between 50% and 60%; a hygroscopic agent present
between 0.5% and 25%, preferentially between 0.5% and 15%, even
more preferentially about 5%; a rheological agent in a percentage
of use between 0.1% and 25%, preferentially between 0.5% and 10%,
even more preferentially about 2%; a filmogen polymer in a
percentage between 0.5% and 25%, preferably between 2% and 20%; the
ferromagnetic colour pigment in percentage ranging between 5% and
45%, preferably between 10% and 35%, even more preferably about
25%; a preservative.
8. A method according to claim 1, wherein the composition comprises
further colour pigments in a percentage such as to give the
composition a colour other than black.
9. A method according to the claim 8, wherein such further pigments
are present in a percentage less than 30% with respect to the total
percentage of the black ferromagnetic pigment.
10. A method according to claim 7, wherein the ferromagnetic
pigment is black ferrous-ferric oxide and/or wherein the
hydrophilic filmogen is Polyvinyl Alcohol.
Description
[0001] The disclosure of Italian Patent Application No.
102017000029379 filed on Mar. 16, 2017 is incorporated herein by
reference.
FIELD OF THE INVENTION
[0002] This disclosure relates to a method for positioning
eyelashes during a make-up operation, and to a mascara application
kit.
[0003] In particular, it refers to a method and a kit that can also
be used for positioning and fixing previously made-up
eyelashes.
STATE OF THE ART
[0004] As it is well known, the application of mascara to the
eyelashes is achieved using a brush impregnated with a make-up
composition, usually of a pasty consistency. After distributing the
composition on the eyelashes in a first step, the eyelashes are
then combed using the same brush used for applying the mascara.
[0005] To obtain different results (elongated eyelashes, bulky
eyelashes, etc.) different mascaras are currently known, which,
according to the composition and shape of the brushes used, help to
achieve the desired final result.
[0006] However, the known method of positioning the eyelashes using
the brush that has already been used to apply the mascara is very
traditional and has not experienced any substantial innovation
since it appeared on the market. In a sector such as cosmetics,
where the consumer is very focussed to innovation and always looks
for innovative methodologies and products, this is a
disadvantage.
[0007] U.S. 2013/160785-A1 describes a known cosmetic product which
has the technical effect of obtaining a pattern that is visible or
distinguishable to the naked eye on a substantially homogeneous
colour base, particularly when applied to nails.
SUMMARY OF THE INVENTION
[0008] The aim of this disclosure is to provide a method for
positioning eyelashes during and after an application of
make-up.
[0009] A further aim of the disclosure is to provide an innovative
method for positioning eyelashes, as an alternative to the
traditional brush.
[0010] This and other aims are achieved using a method according to
the technical teachings of the attached claims.
BRIEF DESCRIPTION OF THE FIGURES
[0011] Further features and advantages of the disclosure will
become apparent from the description of a preferred but not
exclusive form of the method and the kit, illustrated by way of
example and therefore not limiting in the attached drawings, in
which:
[0012] FIG. 1 is a simplified side view of some components of the
kit for the present disclosure;
[0013] FIG. 2 shows a simplified sectional detail of the kit of
FIG. 1;
[0014] FIG. 3 is a sectional detail of an alternative embodiment of
a part of the kit of FIG. 1;
[0015] FIG. 4 is yet another alternative embodiment of a part of
the kit of FIG. 1;
[0016] FIG. 5 shows another variant of the kit of FIG. 1;
[0017] FIGS. 6A-6C show the steps for implementing the method of
the present disclosure to obtain curved eyelashes;
[0018] FIGS. 7A-7C show the steps for implementing the method of
the present disclosure to obtain eyelashes with a `manga`
effect;
[0019] FIGS. 8A-8C show the steps for implementing the method of
the present disclosure to obtain eyelashes with an extension
effect;
[0020] FIGS. 9A-9C show the steps for implementing the method of
the present disclosure to obtain eyelashes with an anti-clumping
effect;
[0021] FIG. 10 shows an alternative form of a kit according to the
present disclosure; and
[0022] FIGS. 11 and 12 show alternative embodiments of a magnetic
element, advantageously included in the kit of FIG. 10.
DETAILED DESCRIPTION OF THE INVENTION
[0023] With reference to the aforesaid figures, a kit for applying
mascara is shown, indicated overall with reference number 1.
[0024] The kit 1 may comprise a container 2 for mascara, of a
substantially traditional shape, with a neck 3 provided with a
thread 4.
[0025] Inside the container 2, a mascara composition 5 may be
provided with a formulation that includes at least: [0026] a polar
solvent (or a mixture of water-based polar solvents) in a
percentage ranging from 30% to 80%, preferentially between 40% and
65%, even more preferentially between 50% and 60%; [0027] a
hygroscopic agent present between 0.5% and 25%, preferentially
between 0.5% and 15%, even more preferentially about 5%; [0028] a
rheological agent in a percentage of use between 0.1% and 25%,
preferentially between 0.5% and 10%, even more preferentially about
2%, and in any case in a percentage aimed at obtaining a final
composition viscosity ranging from 10,000 to 500,000 mPa.s (cP);
[0029] a hydrophilic filmogen (preferably a polar polymer) which
interferes as minimum as possible with the transmission of a
magnetic flux, in a percentage of use between 0.5% and 25%,
preferably between 2% and 20%; [0030] a ferromagnetic colour
pigment (or a mixture of ferromagnetic colour pigments) in a
percentage ranging between 5% and 45%, preferably between 10% and
35%, even more preferably about 25%; [0031] a preservative (or a
mixture of preservatives) in a percentage that allows to pass the
`challenge test` undertaken with ISO 11930 method;
[0032] The mascara composition 5 may furthermore comprise: [0033]
water-soluble amphiphilic substances in a percentage between 0.1
and 15%, preferably between 0.5 and 10%; [0034] waxes in a
percentage between 0.1 and 15%, preferably between 0.5% and
10%;
[0035] Some of the components of the composition described above in
general terms are specified below.
Polar Solvent
[0036] Preferably the polar solvent is just water. The presence of
a polar solvent allows the transmission of the magnetic field
without significantly hindering it. In addition, the use of water,
either as a single solvent or as a principal component of the
mixture of solvents, provides good ocular tolerance.
[0037] In this text, `a mixture of water-based solvents` refers to
a mixture of solvents that preferentially comprise a relative
percentage of water between 70% and 99%. The mixture of solvents
may include, as additives, for example alcohol, such as ethyl
alcohol, isopropyl alcohol, etc. The presence of the solvent allows
the product to be applied over the entire length of the eyelashes
and, upon evaporating, enables the product to fix onto the
same.
[0038] The choice of a water-based formulation enhances fluttering
of the eyelashes, thus making it possible for it to have a "light"
texture.
[0039] Furthermore, water is naturally a polar solvent and the
presence of hydrogen bond within its structure facilitates the
interaction of the composition with a magnetic element (or rather
with the magnetic field generated by it). Water ensures
compatibility with a wide quantity of raw materials, it is
environmentally friendly, eco-sustainable and respects the
environment.
[0040] Water also provides high dermal and eye tolerability.
Hygroscopic Agent
[0041] In this text, `hygroscopic agent` refers to any component
(or mix of components) whose final effect of: [0042] slowing down
the evaporation speed of the aqueous solvent, thus facilitating the
homogeneous application and spreading of the product over the
entire length of the eyelashes; [0043] preventing the product from
freezing when exposed to temperatures below zero; [0044]
contributing to hydration of the eyelashes; [0045] acting in
synergy with the preservative to improve its performance.
[0046] Hygroscopic agents may comprise one or more of the following
components: glycerine (preferred as the only hygroscopic agent),
glycols, polyols etc.
Rheological Agent
[0047] The rheological agent may be any substance that contributes
to increase the viscosity of the mascara composition, to facilitate
the suspension and to help the formation (possibly together with
the filmogen) of a film on the eyelashes.
[0048] Rheological agents may be selected from one or more of the
following: [0049] Gums: they may be of natural origin (gum arabic,
guar) or bio-technologically derived (e.g. xanthan gum) [0050]
Algae derivatives (e.g. carrageenan, alginates) [0051] Cellulose
derivatives (e.g. hydroxyethylcellulose) [0052] Synthetic polymers
(e.g. carbomer) [0053] Clays (e.g. magnesium, aluminium
silicates)
Hydrophilic Filmogen
[0054] The hydrophilic filmogen should be chosen from those that
enable the transmission of the magnetic field (hindering it as
little as possible or not at all) and guarantee the adhesion of the
ferromagnetic colour pigment to the eyelashes. Advantageously, the
filmogen is polar.
[0055] The hydrophilic filmogen must enhance durability, it should
preferentially be slightly sticky and must create a flexible film
on the eyelashes.
[0056] Examples of hydrophilic filmogen polymers suitable for use
in the magnet mascara may be one or more of the following:
Polyvinylpyrrolidone, Polyvinyl Alcohol, Acrylic Copolymers,
Acrylic Polymers, Polyurethane Compounds.
[0057] The selection of hydrophilic filmogens mentioned above
allows obtaining rapid drying times and reduced stickiness compared
to lipophilic filmogens.
[0058] The filmogens listed form a flexible and stable film on the
eyelashes, facilitate magnetic interaction and can be removed more
easily with conventional cleansers.
Ferromagnetic Colour Pigment
[0059] This pigment (or mixture of pigments) must be compliant with
cosmetic legislation for use in the eye area.
[0060] A particularly suitable pigment, also as a single pigment,
is black iron oxide--CI 77499. This is a ferrous-ferric oxide.
[0061] This pigment may be present in the composition in its `free`
state or chemically or physically coupled to a support (polymer,
mica or other fillers) with the aim of producing the following
possible effects: [0062] greater volume in the colourant particles
to enhance the mascara's volumizing effect [0063] pearled, satin,
metallic effect (e.g. Colorona Mica Black)
[0064] Black ferromagnetic pigment can also be used in combination
with other colourants (e.g. yellow iron oxide CI77492, red iron
oxide CI77491, white Titanium dioxide CI77891, Ultramarine Blue
CI77007, CI 77510 [FERRIC FERROCYANIDE]) or pearls on a natural
mica, synthetic, borosilicate base, with the aim of creating
mascara in colours other than black (e.g. brown, grey, navy blue
and slightly pearled colours).
[0065] In the mixture of pigments, the ferromagnetic pigment, which
may be CI 77499, is in a percentage of at least 70% (on the weight
of the pigments) to avoid chromatography phenomena of the colour,
which must remain homogeneous on the eyelashes also during and
after the application of a magnetic field.
[0066] In other words, colour pigments may be present in
percentages preferably less than 30% on the total pigment weight
within the colour component of the mascara (mixture of
pigments).
[0067] However, when the composition is subject to a magnetic
field, the coloured pigments must not visibly separate from the
ferromagnetic pigment, creating a pattern that can be distinguished
from the mascara matrix, while in use.
[0068] In this text, `ferromagnetic pigment` refers to a pigment
that is attracted by a magnet.
Preservative
[0069] Examples of possible preservatives may be one or more
selected from the following list: Parabens, Phenoxyethanol, Imu,
Sorbic Acid, Potassium Sorbate, Dehydroacetic Acid, Sodium
Dehydroacetate, Benzoic Alcohol, Chlorphenesin etc.
[0070] A particularly suitable preservative is Phenoxyethanol.
[0071] Optional components for the mascara composition may include
the following.
[0072] Water-soluble amphiphilic substances
[0073] These substances facilitate the dispersion of the colour
pigment and improve the wettability of the eyelashes by enhancing
the product's applicability.
[0074] Examples of a substance suitable for the purpose can be
chosen from one or more of the following groups: ethoxylated
sorbitan esters and fatty acids, PEG fatty acid esters, PPG fatty
acid esters
Waxes
[0075] Waxes facilitate the dispersion of the colour pigment and
improve the wettability of the eyelashes, thus enhancing the
product's applicability. A preferred embodiment of the mascara
composition is free of waxes.
[0076] Percentages are expressed in weight, and unless otherwise
stated, are calculated with respect to the total weight of the
composition.
[0077] It should be noted that in this text, the expression
`around` is to be understood as the percentage indicated
.+-.3%.
[0078] Some examples of the mascara composition are listed
below:
Formula n.degree. 1 [0079] AQUA 50.59% [0080] GLYCERIN 5% [0081]
HYDROXYETHYLCELLULOSE 1.5% [0082] XANTHAN GUM 0.3% [0083] POLYVINYL
ALCOHOL 2% [0084] POLYSORBATE 20 2.6% [0085] POLYSORBATE 80 2.6%
[0086] SORBITAN STEARATE 2.6% [0087] CI 77499 [IRON OXIDES] 22%
[0088] PHENOXYETHANOL 0.8% [0089] CI 77499 [IRON
OXIDES],STYRENE/ACRYLATES COPOLYMER [STYRENE/ACRYLATES COPOLYMER],
POLOXAMER 188 10% [0090] SODIUM HYDROXIDE 0.01% Formula n.degree. 2
[0091] AQUA 58.40% [0092] GLYCERIN 5% [0093] HYDROXYETHYLCELLULOSE
1% [0094] POLYGLYCERYL-3 BEESWAX 3% [0095] POLYVINYL ALCOHOL 2%
[0096] POLYSORBATE 20 2.6% [0097] POLYSORBATE 80 2.6% [0098]
SORBITAN STEARATE 2.6% [0099] CI 77499 [IRON OXIDES] 22% [0100]
PHENOXYETHANOL 0.8%
[0101] To apply the mascara composition described above, a
non-magnetic brush part 6 of the applicator 7 of FIG. 1 may be
used. `Non-magnetic part` means that this part drags and
distributes the mascara composition only mechanically and not by
means of a magnetic effect.
[0102] The shape of the brush, which can be of a traditional type,
can be produced with bristles that are radially orientated with
respect to a longitudinal axis A of the applicator. The bristles
can be of conventional type, or made of plastic or silicone
(flexible) protrusions.
[0103] The brush 6 may also have a non-magnetised metal portion
with screw grooves (conventional in mascara brushes).
[0104] As can be seen from FIG. 1, the brush is positioned at one
end of a first shaft 8, normally made of plastic. The first shaft
is secured to a gripping element 9, which serves at the same time
as screw cap for the container 2, and as handle.
[0105] On the opposite side of the gripping element 9 with respect
to the brush, a second shaft 10 (or elongated element) protrudes,
axially aligned with the first shaft 8. The second shaft 10 may
have a first part 10A (near the gripping element 9 and attached to
it) made of plastic and a second part 10B, distal from the element
9, made of a ferromagnetic material.
[0106] The end of the second part 10B may have a spherical
cap-shaped recess 12 (easily visible in the section of FIG. 2),
designed to securely hold a magnetic sphere 11.
[0107] The magnetic sphere 11 is preferably made of Neodymium
(NdFeB), for example grade N45. There may be a Nickel-Copper-Nickel
alloy (NiCuNi) or Zinc (Zn) coating. However other types of magnets
and other types of coating (also coloured) may obviously be used,
preferably in materials that do not substantially weaken the
magnetic field generated by the neodymium.
[0108] Advantageously, the magnetic sphere 11 has an S-N diametral
magnetising axis, as is easily visible in FIG. 2.
[0109] Therefore, the sphere 11 is detachably constrained to the
second part 10B of the second shaft by its magnetic field. The
shape coupling between the end part of the elongated element and
the sphere can further favour the positioning of the latter.
[0110] A preferred diameter D of the sphere is between 3 and 6 mm,
preferably 4 mm, which makes it particularly effective when in use
for extending eyelashes and creating a manga effect (as seen in
FIGS. 7B).
[0111] In alternative embodiments, the magnetic element at the end
of the second shaft may have a conformation other than a
sphere.
[0112] For example, it may take different forms (cylinder, half
moon, triangle, trident, etc. . . . ), depending on the desired
effect.
[0113] In a particularly effective configuration (that of FIGS.
6BC, 8B, 9B) where a still-to-be-defined prototype of the
applicator is shown (which instead is represented in substantially
definitive form in the drawings, for example in FIG. 3), the
magnetic element assumes a cylinder configuration 110, possibly at
least with a slightly rounded base.
[0114] In this case the cylinder has a diametrically directed N-S
magnetization and is securely fixed to the first part 10A of the
shaft 10 (for example, by means of glue, joint, thread or any other
constraint which is effective in maintaining it stable).
[0115] The magnetic cylinder 110 may have a length L between 8 and
15 mm, preferably 10 mm, and may have a diameter D1 between 4 and 8
mm, preferably 6 mm.
[0116] It has been verified that a magnetic element such as that
described above is particularly suitable to give the magnetic
applicator a stretching, detangling and curving effect. In the
description below, each of these effects can be seen in detail.
[0117] Another embodiment of the magnetic element 111 may be the
frustoconical one of FIG. 4, firmly secured to the first part 10A
of the second shaft.
[0118] Another embodiment, such as that of FIG. 5, may provide a
cylindrical magnetic element 112 with both the bases 12A slightly
contoured (as spherical shell in the example). The ferromagnetic
end portion 10B of the second shaft 10 has a shape 12B
complementary to that of a base 12A (or another anchoring surface)
of the magnetic element.
[0119] Thus, the coupling between the magnetic element and the free
ferromagnetic end of the shaft, in addition to the magnetic
component, can be made more stable by the complementary nature of
the shape of the bases, at the coupling surface, between the free
end of the ferromagnetic part of the shaft 10 and the magnetic
element.
[0120] It should be noted that the embodiment of FIG. 5, after
removing the magnetic element and magnetically engaging it parallel
or perpendicular to the ferromagnetic part of the shaft (dashed
part of FIG. 5), may permit the embodiment shown in FIGS. 8B and
9B, and in FIG. 6B.
[0121] However, it must be said that the effect obtained on the
eyelashes with the configuration shown in FIG. 5 with full lines or
dashed lines is essentially the same. Therefore, also a
configuration such as that shown in FIG. 3 is entirely
effective.
[0122] At the end of the description of the applicator, it is
emphasised that it is possible to provide a second empty container
2A (e.g. preferably transparent and also with threaded 4A neck 3A)
which can be put on the second shaft to protect it and to act as an
additional handle when brush 6 is used.
[0123] Likewise, the container 2 of the mascara composition 5, when
screwed to the central body 9, may act as an additional handle when
using the second shaft with the magnetic element.
[0124] A configuration such as that described for the applicator,
that is, with a ferromagnetic end part 10B (or even where the
entire shaft is ferromagnetic), is particularly advantageous as it
can also be used with magnetic elements of different shape.
[0125] For example, it is possible to provide a single applicator
with several magnetic elements of different shape (e.g. a sphere,
multiple spheres with different diameters, a cylinder, more
cylinders with different diameters, etc., all included in the same
kit) leaving the user the choice of which magnetic element to
couple magnetically to the ferromagnetic end of the shaft in
function of the final effect to be obtained.
[0126] The second container 2A can be configured to accommodate and
store all the magnetic elements of the kit, making them available
for the final choice of the user.
[0127] In yet further alternative embodiments, the first shaft (the
one with the brush) and the second shaft (the one with the magnetic
element) can be made in two separate and independent pieces, each
screwed to the respective container, but part of the same kit.
[0128] The composition and applicator described above can be used
as follows, with particular reference to FIGS. 6A to 9C. FIGS. 6A,
7A and 8A show eyelashes without the mascara composition.
[0129] First, brush 6 is used to apply the mascara composition to
the eyelashes to obtain the desired effect (volume, elongation,
definition, etc.), obtaining an effect similar to that shown in
FIG. 9A.
[0130] Next, the magnetic element is approached to the eyelashes to
curve them (FIG. 6B), to get a manga effect (FIG. 7B), to elongate
them (FIG. 8B), or to reduce the clumping effect (FIG. 9B).
[0131] The final effect of applying the magnetic element to the
eyelashes can be seen in FIGS. 6C, 7C, 8C and 9C.
[0132] While using the magnetic element, the eyelashes are strongly
attracted (because of the presence of the ferromagnetic pigment in
the composition) by the latter and it is possible to visually
observe them fluttering and moving in the same direction as the
magnetic field.
[0133] According to certain modes of use, the magnetic element can
be positioned directly in contact with the eyelashes so that they
rest on at least part of the outer surface of the magnetic
element.
[0134] During and following the approaching of the magnetic
element, the mascara composition does not change its aspect and the
composition substantially has an aspect which is visually
indistinguishable from the one it assumes before the application of
the magnetic element.
[0135] In fact, the mascara composition 5 described above does not
change its colour or any other visually perceptible aspect during
use (even in specific light conditions, such as ultraviolet etc.)
during and following the approaching and the moving away of the
magnetic element.
[0136] The magnetic element therefore does not act to change a
visible (or potentially visible) characteristic of the initial
composition, but only to obtain the desired position of the
eyelashes following the application of the magnetic field
itself.
[0137] Once the eyelashes are positioned and the magnetic element
is moved away, the volatile solvent of the mascara composition
evaporates, thereby fixing the eyelashes in the position set by the
interaction with the magnetic element.
[0138] It must be said that even when the solvent has evaporated,
it is still possible to apply the magnetic element to the eyelashes
to refine or improve the positioning or adjust their position. In
fact, although the solvent may be at least partially evaporated,
the ferromagnetic pigment remains on the eyelashes, allowing them
to be re-positioned or adjusted.
[0139] The magnetic applicator can also be used to attract and
remove parts of the mascara composition deposited on the eyelids or
on other areas of the face, as well as to remove any lumps or
particles of mascara composition that may not have been firmly
attached to the eyelashes.
[0140] FIG. 10 shows an alternative form of the kit of this
invention. In particular, FIG. 10 shows an eyelash modelling kit
comprising: [0141] a) a handle 9 from which extends an elongated
element 10 which, at least in correspondence with at least one of
its free ends 10B, is made of a ferromagnetic material; [0142] b)
and at least two magnetic elements 11, 110, 111, 112, 113, 114 of
different shape, which can alternatively be associated, during use,
to the free end 10B of the elongated element.
[0143] According to this configuration, the user of the eyelash
modeller may choose to magnetically associate at the end of the
elongated element 10 the magnetic element (among those present in
the kit) that is considered most useful to model the eyelashes as
desired.
[0144] The elongated element may be entirely formed of a
ferromagnetic material shaped as an elongated shaft (preferably
cylindrical). Alternatively, it may be formed of a first part 10A,
constrained to the handle, made of plastic, to which a second part
10B in ferromagnetic material (e.g. stainless steel) is firmly
fixed.
[0145] During transport, in a state of non-use, all or part of the
magnetic elements 11, 110, 111, 112, 113, 114 are randomly
constrained together, and at the free end 10B.
[0146] As noted above, the magnetic elements may have cylindrical
110, ellipsoid 113 or half-moon 114 shape, all with a diametrically
oriented North-South axis, and/or wherein the magnetic element has
spherical shape 11 and a diametrically oriented North-South axis.
Obviously, other shapes suitable for modelling the eyelashes are
possible. In short, those having curved surfaces upon which the
eyelashes can rest when attracted magnetically are preferred.
[0147] In order to improve the positioning of the magnetic element
associated from time to time with the ferromagnetic end, it is
possible to provide a surface 12B of the free end 10B with a shape
corresponding to that of at least one part (12A) of one of the
magnetic elements that can be associated with the shaft, so as to
enhance the stability of the magnetic element when it is
magnetically attached to the free end 10B, thus creating a shape
coupling. The shape coupling `helps` the magnetic field to keep the
magnetic element in the desired position.
[0148] For example, the shape of the surface 12B is a spherical cap
cavity (or spherical dome cavity), preferably of the same diameter
as the spherical magnetic element 11.
[0149] To stabilise the cylindrical magnetic element 110, its bases
12A may have a shape corresponding to the cavity of the free end
10B.
[0150] In the case of particular shapes, such as the half-moon of
FIG. 12, a protruding portion 12A of a shape corresponding to that
of the cavity can be provided. The protruding portion can also be
provided on a magnetic element of a previously described shape,
such as the sphere, the cylinder, the ellipsoid, etc.
[0151] It is furthermore possible to provide a container 2A to be
used in a transport phase, in which it is coupled (for example, by
a screw) to the handle 9 and is provided with a cavity in which the
elongated element 10 and a plurality of magnetic elements 11, 110,
111, 112, 113, 114, that are part of the kit, can be housed. The
container 2A can conveniently be transparent in order to allow
identifying any magnetic elements that are part of the kit that may
have fallen to the bottom after having been disengaged from the
ferromagnetic element.
[0152] Several embodiments of the invention have been described,
but others may be conceived using the same innovative concept.
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