U.S. patent application number 15/858688 was filed with the patent office on 2018-07-12 for systems and methods for location-based marketing for attraction access.
The applicant listed for this patent is SMART DESTINATIONS, INC.. Invention is credited to Rob Cartwright, Cecilia Dahl, Matt Higgins, Kevin McLaughlin.
Application Number | 20180197118 15/858688 |
Document ID | / |
Family ID | 46384495 |
Filed Date | 2018-07-12 |
United States Patent
Application |
20180197118 |
Kind Code |
A1 |
McLaughlin; Kevin ; et
al. |
July 12, 2018 |
SYSTEMS AND METHODS FOR LOCATION-BASED MARKETING FOR ATTRACTION
ACCESS
Abstract
The present invention is directed towards systems and methods
for enhanced marketing responsive to customer path data between
attractions. A first device receives an identification of a
location of a user and a first attraction selected for access by a
user. A path analyzer of the device determines a travel path
between the location of the user and the first attraction. The path
analyzer identifies a second attraction within a predetermined
distance from the travel path. The first device transmits, to a
computing device of the user, an offer of access to the second
attraction.
Inventors: |
McLaughlin; Kevin;
(Charlestown, MA) ; Dahl; Cecilia; (Scituate,
MA) ; Cartwright; Rob; (Norwell, MA) ;
Higgins; Matt; (Holden, MA) |
|
Applicant: |
Name |
City |
State |
Country |
Type |
SMART DESTINATIONS, INC. |
Boston |
MA |
US |
|
|
Family ID: |
46384495 |
Appl. No.: |
15/858688 |
Filed: |
December 29, 2017 |
Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
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13523213 |
Jun 14, 2012 |
9858537 |
|
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15858688 |
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61497388 |
Jun 15, 2011 |
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Current U.S.
Class: |
1/1 |
Current CPC
Class: |
G06Q 20/12 20130101;
G06Q 30/0635 20130101; G06Q 10/02 20130101; G07C 9/20 20200101;
G06Q 20/16 20130101; G06Q 30/00 20130101; G06Q 20/3276
20130101 |
International
Class: |
G06Q 10/02 20120101
G06Q010/02; G07C 9/00 20060101 G07C009/00; G06Q 30/00 20120101
G06Q030/00; G06Q 20/32 20120101 G06Q020/32 |
Claims
1.-18. (canceled)
19. A method for enhanced marketing responsive to customer path
data between attractions, comprising: receiving, by a first device,
an identification of a location of a portable device of a user, and
an identification of a location of a first attraction selected for
access by the user; identifying, by the first device, a time for
expiration of access to the first attraction by the user;
determining, by a path analyzer of the first device, a travel path
between the location of the portable device and the location of the
first attraction; identifying, by the path analyzer, a second
attraction within a predetermined distance from the travel path;
determining, by the first device, that an average time of users
accessing the second attraction exceeds the time for expiration of
access to the first attraction by the user; and transmitting, by
the first device to the portable device of the user, an offer of
access to the second attraction, responsive to the determination
that the average time of users accessing the second attraction
exceeds the time for expiration of access to the first attraction
by the user.
20. The method of claim 19, wherein the time for expiration of
access to the first attraction comprises a period until the
attraction is closed.
21. The method of claim 19, wherein the time for expiration of
access to the first attraction comprises a period until expiration
of an access ticket of the user.
22. The method of claim 19, wherein receiving the identification of
the location of the portable device further comprises receiving a
location identified by a geolocation module of the portable
device.
23. The method of claim 19, wherein receiving the identification of
the location of the portable device further comprises receiving,
from a second device at a third attraction corresponding to the
location, an indication of access to the third attraction by the
user of the portable device.
24. The method of claim 19, wherein identifying the second
attraction within the predetermined distance from the travel path
further comprises: identifying a plurality of additional
attractions within the predetermined distance from the travel path;
and selecting the second attraction from the plurality of
additional attractions responsive to a net price due to an operator
of the second attraction being less than a net price due to
operators of each of the other attractions of the plurality of
additional attractions.
25. The method of claim 19, wherein identifying the second
attraction within the predetermined distance from the travel path
further comprises: identifying a plurality of additional
attractions within the predetermined distance from the travel path;
and selecting the second attraction from the plurality of
additional attractions responsive to a net price due to an operator
of the second attraction being less than a predetermined
threshold.
26. The method of claim 19, wherein identifying the second
attraction within the predetermined distance from the travel path
further comprises: identifying a plurality of additional
attractions within the predetermined distance from the travel path;
and selecting the second attraction from the plurality of
additional attractions responsive to the average time of users
accessing the second attraction exceeding an average time of users
accessing each of the other attractions of the plurality of
additional attractions.
27. The method of claim 19, wherein the location of the portable
device is a location of a first web page being visited by a browser
of the portable device; wherein the location of the first
attraction is a location of a second web page; and wherein the
travel path between the location of the portable device and the
location of the first attraction comprises at least one additional
web page identified in a link from the first web page or including
a link to the second page.
28. A system for enhanced marketing responsive to customer path
data between attractions, comprising: a first device comprising: a
receiver for receiving an identification of a location of a
portable device of a user, and an identification of a location of a
first attraction selected for access by the user; a path analyzer
for determining a travel path between the location of the portable
device and the location of the first attraction, and identifying a
second attraction within a predetermined distance from the travel
path, the path analyzer configured to select the second attraction
responsive to an average time of users accessing the second
attraction exceeding a time for expiration of access to the first
attraction by the user; and a transmitter for transmitting, to the
portable device of the user, an offer of access to the second
attraction, responsive to the determination that the average time
of users accessing the second attraction exceeds the time for
expiration of access to the first attraction by the user.
29. The system of claim 28, wherein the time for expiration of
access to the first attraction comprises a period until the
attraction is closed.
30. The system of claim 28, wherein the time for expiration of
access to the first attraction comprises a period until expiration
of an access ticket of the user.
31. The system of claim 28, wherein the receiver is further
configured for receiving a location identified by a geolocation
module of the portable device.
32. The system of claim 28, wherein the receiver is further
configured for receiving, from a second device at a third
attraction corresponding to the location, an indication of access
to the third attraction by the user of the portable device.
33. The system of claim 28, wherein the path analyzer is further
configured for: identifying a plurality of additional attractions
within the predetermined distance from the travel path; and
selecting the second attraction from the plurality of additional
attractions responsive to a net price due to an operator of the
second attraction being less than a net price due to operators of
each of the other attractions of the plurality of additional
attractions.
34. The system of claim 28, wherein the path analyzer is further
configured for: identifying a plurality of additional attractions
within the predetermined distance from the travel path; and
selecting the second attraction from the plurality of additional
attractions responsive to a net price due to an operator of the
second attraction being less than a predetermined threshold.
35. The system of claim 28, wherein the path analyzer is further
configured for: identifying a plurality of additional attractions
within the predetermined distance from the travel path; and
selecting the second attraction from the plurality of additional
attractions responsive to the average time of users accessing the
second attraction exceeding an average time of users accessing each
of the other attractions of the plurality of additional
attractions.
36. The system of claim 28, wherein the location of the portable
device is a location of a first web page being visited by a browser
of the portable device; wherein the location of the first
attraction is a location of a second web page; and wherein the
travel path between the location of the portable device and the
location of the first attraction comprises at least one additional
web page identified in a link from the first web page or including
a link to the second page.
Description
RELATED APPLICATIONS
[0001] The present application claims priority to and the benefit
of U.S. Provisional Patent Application No. 61/497,388, entitled
"Systems and Methods for Next Generation Enhanced Attraction
Access," filed Jun. 15, 2011, the entirety of which is hereby
incorporated by reference.
FIELD OF THE INVENTION
[0002] The present application generally relates to access systems.
In particular, the present application relates to systems and
methods for providing ticketing and access to attractions.
BACKGROUND OF THE INVENTION
[0003] Items, whether tangible or intangible goods, or access to
attractions, events, venues, or other services, may be priced by a
vendor, agent, broker or retailer based on a cost or expense and a
desired profit margin or markup. At the expense of profit,
discounts may be provided to purchasers of the items, typically to
encourage greater demand. Typically, these discounts are applied as
a flat percentage across all items. This is practical, because the
profit margin is typically also applied as a flat percentage. For
example, regardless of each individual item's cost, if a vendor
prices different items with a 50% markup, the vendor can then grant
a 10% discount without fear that the discounted price will be less
than cost.
[0004] However, particularly where a broker or agent is selling
items from multiple vendors, each item may have a different markup,
determined by a net price the broker or agent has to pay to the
vendor when each item is sold and a retail price set by the vendor.
For example, a first item may have an 80% markup, while a second
item may have a 20% markup. Because the items may have wildly
different net and retail prices, the cash value of the markups may
be unpredictable. For example, a large markup on an inexpensive
item may be negligible compared to a small markup on a very
expensive item.
[0005] Accordingly, a non-intelligent system that applies the same
discount across all items may result in some items being priced
below cost or below a desired profit margin. As a result, retailers
using such non-intelligent systems may not be able to balance
customer discounts against desired business goals or margins.
Conversely, in some instances, a discount applied across items with
widely different costs and retail prices may result in a sale price
that represents only a negligible discount for the customer and
greater profits than are required by the retailer. However, without
an intelligent system able to balance these costs and prices,
additional price reductions cannot be easily passed on to the
customer.
BRIEF SUMMARY OF THE INVENTION
[0006] The present application is directed towards systems and
methods for providing ticketing and access to attractions, and
enhanced analysis and reporting of customer actions. In one aspect,
the present application is directed toward systems and methods for
providing enhanced location-based customer tracking, pathing, and
reporting for targeted advertising and upselling opportunities, and
improved marketing. In another aspect, the present application is
directed towards systems and methods for providing a rewards-based
attraction access purchase model. In still another aspect, the
present application is directed towards a "virtual" ticket purchase
and access system that utilizes customers' and attraction
operators' own computing devices, reducing the need for system
infrastructure.
[0007] In one aspect, the present application is directed to a
method for enhanced marketing responsive to customer path data
between attractions. The method includes receiving, by a first
device, an identification of a location of a user and a first
attraction selected for access by a user. The method further
includes determining, by a path analysis module, a travel path
between the location of the user and the first attraction. The
method also includes identifying, by the path analysis module, a
second attraction within a predetermined distance from the travel
path. The method also includes transmitting, by the first device to
a computing device of the user, an offer of access to the second
attraction.
[0008] In one embodiment, the method includes receiving an
identification of a third attraction accessed by the user. In
another embodiment, the method includes determining a travel path
between the third attraction and the first attraction. In still
another embodiment of the method, transmitting the offer of access
to the second attraction is performed responsive to receiving an
indication of access by the user to the third attraction.
[0009] In some embodiments, the method includes identifying the
second attraction based on a net price associated with the second
attraction being below a net price threshold. In other embodiments,
the method includes identifying the second attraction based on an
average customer visit time of the second attraction being above a
visit time threshold. In a further embodiment of the method, the
visit time threshold comprises a time until expiration of an access
ticket of the user for first second attraction.
[0010] In one embodiment, the method includes transmitting an offer
to add the second attraction to a previously-purchased access
ticket of the user. In another embodiment, the method includes
receiving the identification of the location of the user;
transmitting an offer of access to the first attraction to the
computing device of the user; and receiving a selection of the
first attraction by the user.
[0011] In another aspect, the present application is directed to a
system for enhanced marketing responsive to customer path data
between attractions. The system includes a first device comprising
a receiver, a path analyzer, and a transmitter. The receiver is
configured for receiving an identification of a location of a user
and a first attraction selected for access by a user. The path
analyzer is configured for a path analyzer for determining a travel
path between the location of the user and the first attraction, and
identifying a second attraction within a predetermined distance
from the travel path. The transmitter is configured for
transmitting, to a computing device of the user, an offer of access
to the second attraction.
[0012] In one embodiment of the system, the receiver is further
configured for receiving an identification of a third attraction
accessed by the user. In another embodiment of the system, the path
analyzer is further configured for determining a travel path
between the third attraction and the first attraction. In still
another embodiment of the system, the transmitter is further
configured for transmitting the offer of access to the second
attraction responsive to the receiver receiving an indication of
access by the user to the third attraction.
[0013] In some embodiments of the system, the path analyzer is
further configured for identifying the second attraction based on a
net price associated with the second attraction being below a net
price threshold. In other embodiments of the system, the path
analyzer is further configured for identifying the second
attraction based on an average customer visit time of the second
attraction being above a visit time threshold. In a further
embodiment of the system, the visit time threshold comprises a time
until expiration of an access ticket of the user for first second
attraction.
[0014] In one embodiment of the system, the transmitter is further
configured for transmitting an offer to add the second attraction
to a previously-purchased access ticket of the user. In another
embodiment of the system, the transmitter is further configured for
transmitting an offer of access to the first attraction to the
computing device of the user, responsive to the receiver receiving
the identification of the location of the user; and the receiver is
further configured for receiving a selection of the first
attraction responsive to transmission of the offer of access to the
first attraction.
[0015] In another aspect, the present application is directed to a
method for automatically generating a media collection representing
a user's visit to an attraction. The method includes identifying,
by a record generator of a computing device, an attraction accessed
by a user, a user arrival time at the attraction, and a user
departure time at the attraction. The method further includes
determining, by the record generator, that a first item of media
recorded by the user was recorded at a time between the user
arrival time and user departure time. The method also includes
modifying the first item of media, by the record generator, to
include an identification of the attraction. The method further
includes generating, by the record generator, a user media
collection including the first item of media, responsive to the
first item of media including the identification of the
attraction.
[0016] In one embodiment, the method includes retrieving, by the
record generator from a media database, a second item of media
including the identification of the attraction, the second item of
media not recorded by the user; and storing the second item of
media, by the record generator, to the user media collection.
[0017] In yet another aspect, the present application is directed
to a method for improved access to an attraction via a computing
device of a user. The method includes recording, by a first
computing device of a user, responsive to a command of the user, an
identification code associated with an attraction. The method also
includes transmitting, by the first computing device to a second
computing device of a dynamic pricing system operator, a request
for access to the attraction, the request comprising the
identification code. The method further includes receiving, by the
first computing device from the second computing device, an access
authorization comprising an access code. The method also includes
presenting, by the first computing device, the access code to an
attraction operator for access to the attraction.
[0018] In one embodiment, the method includes capturing an image of
the identification code with a camera of the first computing
device. In another embodiment, the method includes inputting an
identification code, by the user. In yet another embodiment, the
method includes recording a wirelessly transmitted code from a
third computing device. In some embodiments, the method includes
transmitting an identification of the user. In other embodiments,
the method includes receiving an access authorization responsive to
successful billing of the user to a payment system.
[0019] In one embodiment of the method, receiving the access
authorization further includes receiving an image. In a further
embodiment of the method, receiving the access authorization
further comprises receiving a quick-response (QR) code. In another
embodiment, the method includes receiving, by the first computing
device from the second computing device, an offer to purchase an
access ticket to the attraction; receiving, by the first computing
device, a selection of the user to accept the offer; and
transmitting, by the first computing device to the second computing
device, a response accepting the offer. In still another
embodiment, the method includes presenting the access code for
scanning by a fourth computing device of the attraction
operator.
[0020] In yet another aspect, the present application is directed
to a system for improved access to an attraction via a computing
device of a user. The system includes a first computing device of a
user, configured with an input device, a network interface, and a
display. The input device is configured for recording, responsive
to a command of the user, an identification code associated with an
attraction. The network interface is configured for transmitting,
to a second computing device of a dynamic pricing system operator,
a request for access to the attraction, the request comprising the
identification code, and receiving, from the second computing
device, an access authorization comprising an access code. The
display is configured for presenting the access code to an
attraction operator for access to the attraction.
[0021] In one embodiment of the system, the input device comprises
a camera and is configured for capturing an image of the
identification code. In another embodiment of the system, the input
device is configured for receiving an identification code input by
the user. In yet another embodiment of the system, the input device
records a wirelessly transmitted code from a third computing
device. In yet still another embodiment of the system, the network
interface transmits an identification of the user to the second
computing device.
[0022] In some embodiments of the system, the network interface
receives an access authorization responsive to successful billing
of the user to a payment system. In other embodiments of the
system, the network interface receives the access authorization
comprising an image. In a further embodiment of the system, the
network interface receives the access authorization comprising a
quick-response (QR) code.
[0023] In one embodiment of the system, the network interface
receives, from the second computing device, an offer to purchase an
access ticket to the attraction; and transmits, to the second
computing device, a response accepting the offer, responsive to a
user selection. In another embodiment of the system, the display
presents the access code for scanning by a fourth computing device
of the attraction operator.
[0024] The details of various embodiments of the invention are set
forth in the accompanying drawings and the description below.
BRIEF DESCRIPTION OF THE FIGURES
[0025] The foregoing and other objects, aspects, features, and
advantages of the invention will become more apparent and better
understood by referring to the following description taken in
conjunction with the accompanying drawings, in which:
[0026] FIG. 1A is a block diagram depicting an embodiment of a
network environment comprising local machines in communication with
remote machines;
[0027] FIGS. 1B-1C are block diagrams depicting embodiments of
computers useful in connection with the methods and systems
described herein;
[0028] FIG. 2 is a block diagram depicting an embodiment of a
system for dynamically pricing and validating access to goods,
services, attractions, events and other items;
[0029] FIGS. 3A and 3B are a block diagram of an embodiment of a
hierarchical tree for dynamically pricing goods, services,
attractions, events and other items;
[0030] FIG. 3C is a block diagram of another embodiment of a
hierarchical tree for dynamically pricing goods, services,
attractions, events and other items;
[0031] FIG. 3D is a flow chart of an embodiment of a method of
dynamically pricing goods, services, attractions, and events
through variable contract terms;
[0032] FIGS. 4A-4D are pricing diagrams of example embodiments of
retail prices and net prices, illustrating determination of
business margins;
[0033] FIG. 4E is a flow chart of an embodiment of a method of
balancing a business margin against a target customer value to
fulfill a request to purchase one or more items;
[0034] FIG. 5A is a flow chart of an embodiment of a method of
selling an access ticket with an unspecified term;
[0035] FIG. 5B is a flow chart of an embodiment of a method of
validating an access ticket with an unspecified term;
[0036] FIG. 5C is a flow chart of an embodiment of a method of
selling an access token with an unspecified term;
[0037] FIG. 5D is a flow chart of an embodiment of a method of
delivering an access token with an unspecified term;
[0038] FIG. 6 is a flow chart of an embodiment of a method of
extending discounted pricing of an order to items added to the
order after purchase of the order;
[0039] FIG. 7 is a flow chart of an embodiment of a method of
offering a new attraction to add to an access ticket;
[0040] FIGS. 8A and 8B are block diagrams illustrating embodiments
of travel paths between a first and second attraction, sometimes
via a third attraction;
[0041] FIG. 8C is a block diagram illustrating another embodiment
of a system for enhanced reporting, incorporating third party data
source aggregation;
[0042] FIG. 8D is a flow chart of an embodiment of a method for
enhanced marketing responsive to customer path data;
[0043] FIG. 9A is a block diagram of an embodiment of a method of
providing a reward responsive to a customer history;
[0044] FIG. 9B is a block diagram of an embodiment of a method of
providing a reward responsive to customer actions;
[0045] FIG. 9C is a flow chart of an embodiment of a method for
automatically tagging and generating a user media album;
[0046] FIG. 10A is an illustration of an embodiment of a system for
providing text-message-based ticketing;
[0047] FIG. 10B is an illustration of an embodiment of a system for
providing QR code-based ticketing;
[0048] FIG. 10C is an illustration of another embodiment of a
system for providing QR code-based ticketing; and
[0049] FIG. 10D is a flow chart of an embodiment of a method for
providing improved access to an attraction via a computing device
of a user.
[0050] The features and advantages of the present invention will
become more apparent from the detailed description set forth below
when taken in conjunction with the drawings, in which like
reference characters identify corresponding elements throughout. In
the drawings, like reference numbers generally indicate identical,
functionally similar, and/or structurally similar elements.
DETAILED DESCRIPTION OF THE INVENTION
[0051] For purposes of reading the description of the various
embodiments below, the following descriptions of the sections of
the specification and their respective contents may be helpful:
[0052] Section A describes a network environment and computing
environment which may be useful for practicing embodiments
described herein; [0053] Section B describes systems and methods
for dynamic pricing of items, goods, services, or tickets to
attractions or events; Section C describes systems and methods for
selling and validating access tickets or tokens; [0054] Section D
describes systems and methods for dynamically pricing an extended
order or offer for goods, services, events and other items; [0055]
Section E describes systems and methods for providing enhanced data
collection and reporting for improved ticket pricing and marketing;
[0056] Section F describes systems and methods for rewards-based
models for ticket pricing and marketing; and [0057] Section G
describes systems and methods for improved ticket purchase and
access.
A. Network and Computing Environment
[0058] Prior to discussing the specifics of embodiments of the
systems and methods of an appliance and/or client, it may be
helpful to discuss the network and computing environments in which
such embodiments may be deployed. Referring now to FIG. 1A, an
embodiment of a network environment is depicted. In brief overview,
the network environment includes one or more clients 102a-102n
(also generally referred to as local machine(s) 102, node(s) 102,
client(s) 102, client node(s) 102, client machine(s) 102, client
computer(s) 102, client device(s) 102, endpoint(s) 102, or endpoint
node(s) 102) in communication with one or more remote machines
106a-106n (also generally referred to as server(s) 106 or remote
machine(s) 106) via one or more networks 104. In some embodiments,
a client 102 has the capacity to function as both a client node 102
seeking access to resources provided by a server and as a server
providing access to hosted resources for other clients
102a-102n.
[0059] Although FIG. 1A shows a network 104 between the clients 102
and the remote machines 106, the clients 102 and the remote
machines 106 may be on the same network 104. The network 104 can be
a local-area network (LAN), such as a company Intranet, a
metropolitan area network (MAN), or a wide area network (WAN), such
as the Internet or the World Wide Web. In some embodiments, there
are multiple networks 104 between the clients 102 and the remote
machines 106. In one of these embodiments, a network 104' (not
shown) may be a private network and a network 104 may be a public
network. In another of these embodiments, a network 104 may be a
private network and a network 104' a public network. In still
another embodiment, networks 104 and 104' may both be private
networks.
[0060] The network 104 may be any type and/or form of network and
may include any of the following: a point-to-point network, a
broadcast network, a wide area network, a local area network, a
telecommunications network, a data communication network, a
computer network, an ATM (Asynchronous Transfer Mode) network, a
SONET (Synchronous Optical Network) network, a SDH (Synchronous
Digital Hierarchy) network, a wireless network and a wireline
network. In some embodiments, the network 104 may comprise a
wireless link, such as an infrared channel or satellite band. The
topology of the network 104 may be a bus, star, or ring network
topology. The network 104 may be of any such network topology as
known to those ordinarily skilled in the art capable of supporting
the operations described herein. The network may comprise mobile
telephone networks utilizing any protocol or protocols used to
communicate among mobile devices, including AMPS, TDMA, CDMA, GSM,
GPRS or UMTS.
[0061] In some embodiments, different types of data may be
transmitted via different protocols. In other embodiments, the same
types of data may be transmitted via different protocols.
[0062] In some embodiments, the system may include multiple,
logically-grouped remote machines 106. In one of these embodiments,
the logical group of remote machines may be referred to as a server
farm 38 or a machine farm 38. In another of these embodiments, the
remote machines 106 may be geographically dispersed. In other
embodiments, a server farm 38 may be administered as a single
entity. In still other embodiments, the server farm 38 includes a
plurality of server farms 38. The remote machines 106 within each
server farm 38 can be heterogeneous--one or more of the remote
machines 106 or machines 106 can operate according to one type of
operating system platform (e.g., WINDOWS NT, manufactured by
Microsoft Corp. of Redmond, Wash.), while one or more of the other
remote machines 106 can operate on according to another type of
operating system platform (e.g., Unix or Linux).
[0063] In one embodiment, remote machines 106 in the server farm 38
may be stored in high-density rack systems, along with associated
storage systems, and located in an enterprise data center. In this
embodiment, consolidating the remote machines 106 in this way may
improve system manageability, data security, the physical security
of the system, and system performance by locating remote machines
106 and high performance storage systems on localized high
performance networks. Centralizing the remote machines 106 and
storage systems and coupling them with advanced system management
tools allows more efficient use of server resources.
[0064] The remote machines 106 of each server farm 38 do not need
to be physically proximate to another remote machine 106 in the
same server farm 38. Thus, the group of remote machines 106
logically grouped as a server farm 38 may be interconnected using a
wide-area network (WAN) connection or a metropolitan-area network
(MAN) connection. For example, a server farm 38 may include remote
machines 106 physically located in different continents or
different regions of a continent, country, state, city, campus, or
room. Data transmission speeds between remote machines 106 in the
server farm 38 can be increased if the remote machines 106 are
connected using a local-area network (LAN) connection or some form
of direct connection. Additionally, a heterogeneous server farm 38
may include one or more remote machines 106 operating according to
a type of operating system, while one or more other remote machines
106 execute one or more types of hypervisors rather than operating
systems. In these embodiments, hypervisors may be used to emulate
virtual hardware, partition physical hardware, virtualize physical
hardware, and execute virtual machines that provide access to
computing environments. Hypervisors may include those manufactured
by VMWare, Inc., of Palo Alto, Calif., the Xen hypervisor, an open
source product whose development is overseen by Citrix Systems,
Inc., the VirtualServer or virtual PC hypervisors provided by
Microsoft, or others.
[0065] Remote machine 106 may be a file server, application server,
web server, proxy server, appliance, network appliance, gateway,
gateway server, virtualization server, deployment server, SSL VPN
server, or firewall. In some embodiments, a remote machine 106
provides a remote authentication dial-in user service, and is
referred to as a RADIUS server. In other embodiments, a remote
machine 106 may have the capacity to function as either an
application server or as a master application server. In still
other embodiments, a remote machine 106 is a blade server. In yet
other embodiments, a remote machine 106 executes a virtual machine
providing, to a user or client computer 102, access to a computing
environment.
[0066] A computing device 100 may execute, operate or otherwise
provide an application, which can be any type and/or form of
software, program, or executable instructions such as any type
and/or form of web browser, web-based client, client-server
application, a thin-client computing client, an ActiveX control, or
a Java applet, or any other type and/or form of executable
instructions capable of executing on the computing device 100. In
some embodiments, the application may be a server-based or a
remote-based application executed on behalf of a user of a first
computing device by a second computing device. In other
embodiments, the second computing device may display output data to
the first, client computing device using any thin-client or
remote-display protocol, such as the Independent Computing
Architecture (ICA) protocol manufactured by Citrix Systems, Inc. of
Ft. Lauderdale, Fla.; the Remote Desktop Protocol (RDP)
manufactured by the Microsoft Corporation of Redmond, Wash.; the
X11 protocol; the Virtual Network Computing (VNC) protocol,
manufactured by AT&T Bell Labs; the SPICE protocol,
manufactured by Qumranet, Inc., of Sunnyvale, Calif., USA, and of
Raanana, Israel; the Net2Display protocol, manufactured by VESA, of
Milpitas, Calif.; the PC-over-IP protocol, manufactured by Teradici
Corporation, of Burnaby, B.C.; the TCX protocol, manufactured by
Wyse Technology, Inc., of San Jose, Calif.; the THINC protocol
developed by Columbia University in the City of New York, of New
York, N.Y.; or the Virtual-D protocols manufactured by Desktone,
Inc., of Chelmsford, Mass. The application can use any type of
protocol and it can be, for example, an HTTP client, an FTP client,
an Oscar client, or a Telnet client. In other embodiments, the
application comprises any type of software related to voice over
internet protocol (VoIP) communications, such as a soft IP
telephone. In further embodiments, the application comprises any
application related to real-time data communications, such as
applications for streaming video and/or audio.
[0067] The client 102 and remote machine 106 may be deployed as
and/or executed on any type and form of computing device, such as a
computer, network device or appliance capable of communicating on
any type and form of network and performing the operations
described herein. FIGS. 1B and 1C depict block diagrams of a
computing device 100 useful for practicing an embodiment of the
client 102 or a remote machine 106. As shown in FIGS. 1B and 1C,
each computing device 100 includes a central processing unit 121,
and a main memory unit 122. As shown in FIG. 1B, a computing device
100 may include a storage device 128, an installation device 116, a
network interface 118, an I/O controller 123, display devices
124a-124n, a keyboard 126 and a pointing device 127, such as a
mouse. The storage device 128 may include, without limitation, an
operating system, software, and a client agent 120. As shown in
FIG. 1C, each computing device 100 may also include additional
optional elements, such as a memory port 103, a bridge 170, one or
more input/output devices 130a-130n (generally referred to using
reference numeral 130), and a cache memory 140 in communication
with the central processing unit 121.
[0068] The central processing unit 121 is any logic circuitry that
responds to and processes instructions fetched from the main memory
unit 122. In some embodiments, the central processing unit 121 is
provided by a microprocessor unit, such as: those manufactured by
Intel Corporation of Mountain View, Calif.; those manufactured by
Motorola Corporation of Schaumburg, Ill.; those manufactured by
Transmeta Corporation of Santa Clara, Calif.; the RS/6000
processor, those manufactured by International Business Machines of
White Plains, N.Y.; or those manufactured by Advanced Micro Devices
of Sunnyvale, Calif. The computing device 100 may be based on any
of these processors, or any other processor capable of operating as
described herein.
[0069] Main memory unit 122 may be one or more memory chips capable
of storing data and allowing any storage location to be directly
accessed by the microprocessor 121, such as Static random access
memory (SRAM), Burst SRAM or SynchBurst SRAM (BSRAM), Dynamic
random access memory (DRAM), Fast Page Mode DRAM (FPM DRAM),
Enhanced DRAM (EDRAM), Extended Data Output DRAM (EDO DRAM), Burst
Extended Data Output DRAM (BEDO DRAM), synchronous DRAM (SDRAM),
JEDEC SRAM, PC100 SDRAM, Double Data Rate SDRAM (DDR SDRAM),
Enhanced SDRAM (ESDRAM), SyncLink DRAM (SLDRAM), Direct Rambus DRAM
(DRDRAM), or Ferroelectric RAM (FRAM). The main memory 122 may be
based on any of the above described memory chips, or any other
available memory chips capable of operating as described herein. In
the embodiment shown in FIG. 1B, the processor 121 communicates
with main memory 122 via a system bus 150 (described in more detail
below). FIG. 1C depicts an embodiment of a computing device 100 in
which the processor communicates directly with main memory 122 via
a memory port 103. For example, in FIG. 1C the main memory 122 may
be DRDRAM.
[0070] FIG. 1C depicts an embodiment in which the main processor
121 communicates directly with cache memory 140 via a secondary
bus, sometimes referred to as a backside bus. In other embodiments,
the main processor 121 communicates with cache memory 140 using the
system bus 150. Cache memory 140 typically has a faster response
time than main memory 122 and is typically provided by SRAM, BSRAM,
or EDRAM. In the embodiment shown in FIG. 1C, the processor 121
communicates with various I/O devices 130 via a local system bus
150. Various buses may be used to connect the central processing
unit 121 to any of the I/O devices 130, including a VESA VL bus, an
ISA bus, an EISA bus, a MicroChannel Architecture (MCA) bus, a PCI
bus, a PCI-X bus, a PCI-Express bus, or a NuBus. For embodiments in
which the I/O device is a video display 124, the processor 121 may
use an Advanced Graphics Port (AGP) to communicate with a display
device 124. FIG. 1C depicts an embodiment of a computer 100 in
which the main processor 121 communicates directly with I/O device
130b via HYPERTRANSPORT, RAPIDIO, or INFINIBAND communications
technology. FIG. 1C also depicts an embodiment in which local
busses and direct communication are mixed: the processor 121
communicates with I/O device 130a using a local interconnect bus
while communicating with I/O device 130b directly.
[0071] A wide variety of I/O devices 130a-130n may be present in
the computing device 100. Input devices include keyboards, mice,
trackpads, trackballs, microphones, dials, and drawing tablets.
Output devices include video displays, speakers, inkjet printers,
laser printers, and dye-sublimation printers. The I/O devices may
be controlled by an I/O controller 123 as shown in FIG. 1B. The I/O
controller may control one or more I/O devices such as a keyboard
126 and a pointing device 127, e.g., a mouse or optical pen.
Furthermore, an I/O device may also provide storage and/or an
installation medium 116 for the computing device 100. In still
other embodiments, the computing device 100 may provide USB
connections (not shown) to receive handheld USB storage devices
such as the USB Flash Drive line of devices manufactured by
Twintech Industry, Inc., of Los Alamitos, Calif.
[0072] Referring again to FIG. 1B, the computing device 100 may
support any suitable installation device 116, such as a floppy disk
drive for receiving floppy disks such as 3.5-inch, 5.25-inch disks
or ZIP disks, a CD-ROM drive, a CD-R/RW drive, a DVD-ROM drive, a
flash memory drive, tape drives of various formats, USB device,
hard-drive or any other device suitable for installing software and
programs. The computing device 100 may further comprise a storage
device, such as one or more hard disk drives or redundant arrays of
independent disks, for storing an operating system and other
related software, and for storing application software programs
such as any program related to the client agent 120. Optionally,
any of the installation devices 116 could also be used as the
storage device. Additionally, the operating system and the software
can be run from a bootable medium, for example, a bootable CD, such
as KNOPPIX, a bootable CD for GNU/Linux that is available as a
GNU/Linux distribution from knoppix.net.
[0073] Furthermore, the computing device 100 may include a network
interface 118 to interface to the network 104 through a variety of
connections including, but not limited to, standard telephone
lines, LAN or WAN links (e.g., 802.11, T1, T3, 56 kb, X.25, SNA,
DECNET), broadband connections (e.g., ISDN, Frame Relay, ATM,
Gigabit Ethernet, Ethernet-over-SONET), wireless connections, or
some combination of any or all of the above. Connections can be
established using a variety of communication protocols (e.g.,
TCP/IP, IPX, SPX, NetBIOS, Ethernet, ARCNET, SONET, SDH, Fiber
Distributed Data Interface (FDDI), RS232, IEEE 802.11, IEEE
802.11a, IEEE 802.11b, IEEE 802.11g, CDMA, GSM, WiMax and direct
asynchronous connections). In one embodiment, the computing device
100 communicates with other computing devices 100' via any type
and/or form of gateway or tunneling protocol such as Secure Socket
Layer (SSL) or Transport Layer Security (TLS), or the Citrix
Gateway Protocol manufactured by Citrix Systems, Inc. of Ft.
Lauderdale, Fla. The network interface 118 may comprise a built-in
network adapter, network interface card, PCMCIA network card, card
bus network adapter, wireless network adapter, USB network adapter,
modem or any other device suitable for interfacing the computing
device 100 to any type of network capable of communication and
performing the operations described herein.
[0074] In some embodiments, the computing device 100 may comprise
or be connected to multiple display devices 124a-124n, which each
may be of the same or different type and/or form. As such, any of
the I/O devices 130a-130n and/or the I/O controller 123 may
comprise any type and/or form of suitable hardware, software, or
combination of hardware and software to support, enable or provide
for the connection and use of multiple display devices 124a-124n by
the computing device 100. For example, the computing device 100 may
include any type and/or form of video adapter, video card, driver,
and/or library to interface, communicate, connect or otherwise use
the display devices 124a-124n. In one embodiment, a video adapter
may comprise multiple connectors to interface to multiple display
devices 124a-124n. In other embodiments, the computing device 100
may include multiple video adapters, with each video adapter
connected to one or more of the display devices 124a-124n. In some
embodiments, any portion of the operating system of the computing
device 100 may be configured for using multiple displays 124a-124n.
In other embodiments, one or more of the display devices 124a-124n
may be provided by one or more other computing devices, such as
computing devices 100a and 100b connected to the computing device
100, for example, via a network. These embodiments may include any
type of software designed and constructed to use another computer's
display device as a second display device 124a for the computing
device 100. One ordinarily skilled in the art will recognize and
appreciate the various ways and embodiments that a computing device
100 may be configured to have multiple display devices
124a-124n.
[0075] In further embodiments, an I/O device 130 may be a bridge
between the system bus 150 and an external communication bus, such
as a USB bus, an Apple Desktop Bus, an RS-232 serial connection, a
SCSI bus, a FireWire bus, a FireWire 800 bus, an Ethernet bus, an
AppleTalk bus, a Gigabit Ethernet bus, an Asynchronous Transfer
Mode bus, a HIPPI bus, a Super HIPPI bus, a SerialPlus bus, a
SCI/LAMP bus, a FibreChannel bus, a Serial Attached small computer
system interface bus, or a HDMI bus.
[0076] A computing device 100 of the sort depicted in FIGS. 1B and
1C typically operates under the control of operating systems, which
control scheduling of tasks and access to system resources. The
computing device 100 can be running any operating system such as
any of the versions of the MICROSOFT WINDOWS operating systems, the
different releases of the Unix and Linux operating systems, any
version of the MAC OS for Macintosh computers, any embedded
operating system, any real-time operating system, any open source
operating system, any proprietary operating system, any operating
systems for mobile computing devices, or any other operating system
capable of running on the computing device and performing the
operations described herein. Typical operating systems include, but
are not limited to: WINDOWS 3.x, WINDOWS 95, WINDOWS 98, WINDOWS
2000, WINDOWS NT 3.51, WINDOWS NT 4.0, WINDOWS CE, WINDOWS MOBILE,
WINDOWS XP, and WINDOWS VISTA, all of which are manufactured by
Microsoft Corporation of Redmond, Wash.; MAC OS, manufactured by
Apple Computer of Cupertino, Calif.; OS/2, manufactured by
International Business Machines of Armonk, N.Y.; and Linux, a
freely-available operating system distributed by Caldera Corp. of
Salt Lake City, Utah, or any type and/or form of a Unix operating
system, among others.
[0077] The computer system 100 can be any workstation, telephone,
desktop computer, laptop or notebook computer, server, handheld
computer, mobile telephone or other portable telecommunications
device, media playing device, a gaming system, mobile computing
device, or any other type and/or form of computing,
telecommunications or media device that is capable of
communication. The computer system 100 has sufficient processor
power and memory capacity to perform the operations described
herein. For example, the computer system 100 may comprise a device
of the IPOD, IPAD, or IPHONE families of devices manufactured by
Apple Computer of Cupertino, Calif., a PLAYSTATION 2, PLAYSTATION
3, or PERSONAL PLAYSTATION PORTABLE (PSP) device manufactured by
the Sony Corporation of Tokyo, Japan, a NINTENDO DS, NINTENDO
GAMEBOY, NINTENDO GAMEBOY ADVANCED or NINTENDO REVOLUTION device
manufactured by Nintendo Co., Ltd., of Kyoto, Japan, or an XBOX or
XBOX 360 device manufactured by the Microsoft Corporation of
Redmond, Wash.
[0078] In some embodiments, the computing device 100 may have
different processors, operating systems, and input devices
consistent with the device. For example, in one embodiment, the
computing device 100 is a TREO 180, 270, 600, 650, 680, i700p,
700w/wx, 750, 755p, 800w, Centro, or Pro smart phone manufactured
by Palm, Inc. In some of these embodiments, the TREO smart phone is
operated under the control of the PalmOS operating system and
includes a stylus input device as well as a five-way navigator
device.
[0079] In other embodiments, the computing device 100 is a mobile
device, such as a JAVA-enabled cellular telephone or personal
digital assistant (PDA), such as the i55sr, i58sr, i85s, i88s,
i90c, i95cl, i335, i365, i570, 1576, i580, i615, i760, i836, i850,
i870, i880, i920, i930, ic502, ic602, ic902, i776 or the im1100,
all of which are manufactured by Motorola Corp. of Schaumburg,
Ill., the 6035 or the 7135, manufactured by Kyocera of Kyoto,
Japan, or the i300 or i330, manufactured by Samsung Electronics
Co., Ltd., of Seoul, Korea. In some embodiments, the computing
device 100 is a mobile device manufactured by Nokia of Finland, or
by Sony Ericsson Mobile Communications AB of Lund, Sweden.
[0080] In still other embodiments, the computing device 100 is a
Blackberry handheld or smart phone, such as the devices
manufactured by Research In Motion Limited, including the
Blackberry 7100 series, 8700 series, 7700 series, 7200 series, the
Blackberry 7520, the Blackberry PEARL 8100, the 8700 series, the
8800 series, the Blackberry Storm, Blackberry Bold, Blackberry
Curve 8900, and the Blackberry Pearl Flip. In yet other
embodiments, the computing device 100 is a smart phone, Pocket PC,
Pocket PC Phone, or other handheld mobile device supporting
Microsoft Windows Mobile Software. Moreover, the computing device
100 can be any workstation, desktop computer, laptop or notebook
computer, server, handheld computer, mobile telephone, any other
computer, or other form of computing or telecommunications device
that is capable of communication and that has sufficient processor
power and memory capacity to perform the operations described
herein.
[0081] In some embodiments, the computing device 100 is a digital
audio player. In one of these embodiments, the computing device 100
is a digital audio player such as the Apple IPOD, IPOD Touch, IPOD
NANO, and IPOD SHUFFLE lines of devices, manufactured by Apple
Computer of Cupertino, Calif. In another of these embodiments, the
digital audio player may function as both a portable media player
and as a mass storage device. In other embodiments, the computing
device 100 is a digital audio player such as the DigitalAudioPlayer
Select MP3 players, manufactured by Samsung Electronics America, of
Ridgefield Park, N.J., or the Motorola m500 or m25 Digital Audio
Players, manufactured by Motorola Inc. of Schaumburg, Ill. In still
other embodiments, the computing device 100 is a portable media
player, such as the ZEN VISION W, the ZEN VISION series, the ZEN
PORTABLE MEDIA CENTER devices, or the Digital MP3 line of MP3
players, manufactured by Creative Technologies Ltd. In yet other
embodiments, the computing device 100 is a portable media player or
digital audio player supporting file formats including, but not
limited to, MP3, WAV, M4A/AAC, WMA Protected AAC, AIFF, Audible
audiobook, Apple Lossless audio file formats and .mov, .m4v, and
.mp4 MPEG-4 (H.264/MPEG-4 AVC) video file formats.
[0082] In some embodiments, the computing device 100 includes a
combination of devices, such as a mobile phone combined with a
digital audio player or portable media player. In one of these
embodiments, the computing device 100 is a Smartphone, for example,
an IPHONE manufactured by Apple Computer, or a Blackberry device,
manufactured by Research In Motion Limited. In yet another
embodiment, the computing device 100 is a laptop or desktop
computer equipped with a web browser and a microphone and speaker
system, such as a telephony headset. In these embodiments, the
computing devices 100 are web-enabled and can receive and initiate
phone calls. In other embodiments, the communications device 100 is
a Motorola RAZR or Motorola ROKR line of combination digital audio
players and mobile phones.
B. Systems and Methods for Dynamic Pricing of Goods, Services, or
Tickets to Attractions or Events
[0083] Before discussing specifics of an improved system for
dynamically pricing goods, services, events, attractions, and other
items, it may be helpful to provide definitions and examples of a
few terms as used herein: [0084] Inventory Items: inventory items,
or just items, in some embodiments, may refer to goods, such as
clothing, books, ebooks, software, household goods, toys,
electronic equipment, coupons, gift certificates, or any other type
and form of tangible or intangible goods; services or tokens or
tickets for services, such as bus, train, or airline travel, hotel
reservations, repair services, legal services, time utilizing or
access to a cloud computing service or application, credits for
online networks or multiplayer games, or any other type and form of
service or access ticket or token for a service; tickets to
attractions, such as museums, parks, tours, cruises, fairs,
amusement or theme parks, lift tickets for ski resorts, beaches
with paid admission, or any other type and form of attraction; or
tickets to events, such as theater tickets, movie tickets, concert
tickets, lectures, classes, or any other type and form of event. In
some embodiments, an item may overlap multiple categories, such as
a reservation for a restaurant wine tasting event, a combination
tour and travel bus, or a combined lift ticket, ski rental, and
lesson. The dynamic pricing and validation systems and methods
discussed herein may be readily applied to items from any
subcategory or combination of subcategories. Accordingly, these
items may be referred to variously as items, inventory items,
goods, services, attractions, or events, without limiting any
embodiment to exclusively applying to a subcategory. [0085]
Destinations: a destination may refer to a geographic area that
consumers may travel to. A destination may refer to a city, such as
Boston or Toronto; a region, such as Wine Country, Calif., or the
Loire Valley of France; a park or collection of parks, such as the
theme parks and attractions of the Walt Disney World Resort in
Orange County, Fla.; a resort, such as the Mount Snow ski area in
Vermont; an island, such as Bermuda or St. Martin; or any other
potential travel destination. In some embodiments, a destination
may refer to a route, such as a multi-island trip via a cruise
ship. [0086] Attraction or Event Destination: in some embodiments,
attractions or events may be grouped based on destination. For
example, multiple theater shows and/or museums in a single city may
be grouped. In other embodiments, an attraction may belong to
multiple destinations. [0087] Retail Price: a retail price may
refer to a price that a consumer would pay if purchasing the item
from the manufacturer, operator, or original provider directly. For
example, a retail price of a good may refer to a manufacturer
suggested retail price (MSRP). Similarly, a retail price of a
ticket for an attraction or event may refer to a face value of the
ticket, such as a concert ticket face value or admission ticket
face value. In some embodiments, the retail price may be referred
to as a default price. In one embodiment, the retail price may be
zero.
[0088] In some embodiments in which the item is an admission ticket
to an event or attraction, there may be multiple retail prices for
the admission ticket, such as an adult admission retail price, a
child admission retail price, a student admission retail price, a
veteran admission retail price, a disabled admission retail price,
or any other type of classification of the admission ticket. In
similar embodiments, the admission may have different retail prices
based on location of seat within a venue. In other embodiments,
such as where the item is an airline travel ticket, the item may
have different retail prices based on class, such as first class,
business class, or economy class. In still other embodiments, such
as where the item is an item of clothing, the item may have
different retail prices based on size, such as a higher price for
an extra-large size as opposed to a small size. However, in other
embodiments, these different admissions, tickets, goods, or other
items may be considered separate items. For example, in one
embodiment, an adult admission ticket may be considered a separate
item from a child admission ticket, and therefore each item may
have just a single retail price.
[0089] In some embodiments, an attraction may have retail prices
that may change over time, such as a seasonal change based on
differences in demand at different times of year. In a further
embodiment, an attraction may have a non-date specific retail
price. In one embodiment, this non-date specific retail price may
represent a default price, with seasonal variations applied as
discounts or increases to the default price.
[0090] Additionally, as discussed shortly below, in some
embodiments, a retail price may refer to two separate prices. In
embodiments using a minimal volume type, a first item may have a
first retail price used when the number of items in an order is
below said first item's minimal volume type value, and may have a
second retail price used when the number of items in the order is
equal to or greater than said first item's minimal volume type
value. In one embodiment, the second retail price may comprise the
first retail price, minus a target customer value discount. In many
embodiments, the first retail price may be predetermined by a
vendor when establishing a contract, discussed in more detail
below. Accordingly, the predetermined retail price may therefore
equal the first retail price, and be proportional to the second
retail price. For clarity, except when the distinction is
specifically important, both of these prices may be referred to as
the retail price. [0091] Net Price: a net price may refer to a
price that the dynamic pricing system operator agrees to pay to an
item provider, such as a venue, attraction partner, manufacturer,
wholesaler, or other source of items in exchange for the item
provider providing the item to a purchaser. In some embodiments,
payment may be due when the order is fulfilled, while in other
embodiments, payment may be due at a future date, such as within 30
days, 60 days, 90 days, or any other agreed payment schedule. In
embodiments in which the item is a good, an order may be fulfilled
by delivery of the item, while in embodiments in which the item is
an admission ticket, the order may be fulfilled when the purchaser
of the ticket or customer visits the attraction or attends the
event. In other embodiments in which the item is a service or
access to a service, such as a cloud computing service, the order
may be fulfilled when the purchaser or consumer utilizes or
accesses the service. In embodiments in which payment is made to
the provider at a future time, the net price may be determined or
fixed at the time the order is fulfilled. For example, in one
embodiment, the net price may be based on the time of access to an
attraction and may be undetermined when a consumer purchases the
ticket. When the user uses the ticket to access the attraction, the
net price due to the attraction operator may be determined based on
that time, even if payment is not provided immediately.
[0092] The net price is frequently lower than the retail price for
an item, although in some embodiments, they may be the same or the
net price may be higher. For example, in one embodiment, a retail
price for an admission ticket to a concert may be $100, while the
net price to be paid to the concert operator may be $70.
Accordingly, if the dynamic pricing system operator sells the
admission ticket at a sale price of $80, the consumer may save $20
off the retail price while the dynamic pricing system operator
makes $10 in profit (although this may be further reduced due to
transaction charges, handling charges, taxes, or other similar
reductions). In some embodiments, the net price may be referred to
as a provider invoice price. In one embodiment, the net price may
be zero.
[0093] In some embodiments in which the item is an admission ticket
to an event or attraction, there may be multiple net prices for the
admission ticket, such as an adult admission net price, a child
admission net price, a student admission net price, a veteran
admission net price, a disabled admission net price, or any other
type of classification of the admission ticket. In similar
embodiments, the admission may have different net prices based on
location of seat within a venue. In other embodiments, such as
where the item is an airline travel ticket, the item may have
different net prices based on class, such as first class, business
class, or economy class. In still other embodiments, such as where
the item is an item of clothing, the item may have different net
prices based on size, such as a higher price for an extra-large
size as opposed to a small size. However, in other embodiments,
these different admissions, tickets, goods, or other items may be
considered separate items. For example, in one embodiment, an adult
admission ticket may be considered a separate item from a child
admission ticket, and therefore each item may have just a single
net price.
[0094] In some embodiments, an attraction may have net prices that
may change over time, such as a seasonal change based on
differences in demand at different times of year. In a further
embodiment, an attraction may have a non-date specific net price.
In one embodiment, this non-date specific net price may represent a
default price, with seasonal variations applied as discounts or
increases to the default price. In many embodiments, variations in
the net price correspond to variations in the retail price of the
item. [0095] Sale Price: a sale price may refer to a price charged
to a consumer for an item, access ticket or token, admission
ticket, inventory item, or other product or service. In many
embodiments, the sale price may be determined dynamically by the
dynamic pricing system. In some embodiments, the sale price may be
referred to as a discounted price or a customer invoice price. In
many embodiments, the sale price is less than or equal to the
retail price. In one embodiment, the sale price may be zero.
[0096] In some embodiments in which the item is an admission ticket
to an event or attraction, there may be multiple sale prices for
the admission ticket, such as an adult admission sale price, a
child admission sale price, a student admission sale price, a
veteran admission sale price, a disabled admission sale price, or
any other type of classification of the admission ticket. In
similar embodiments, the admission may have different sale prices
based on location of seat within a venue. In other embodiments,
such as where the item is an airline travel ticket, the item may
have different sale prices based on class, such as first class,
business class, or economy class. In still other embodiments, such
as where the item is an item of clothing, the item may have
different sale prices based on size, such as a higher price for an
extra-large size as opposed to a small size. However, in other
embodiments, these different admissions, tickets, goods, or other
items may be considered separate items. For example, in one
embodiment, an adult admission ticket may be considered a separate
item from a child admission ticket, and therefore each item may
have just a single sale price.
[0097] In some embodiments, an attraction may have sale prices that
may change over time, such as a seasonal change based on
differences in demand at different times of year. In a further
embodiment, an attraction may have a non-date specific sale price.
In one embodiment, this non-date specific sale price may represent
an adjusted or discounted non-date specific retail price. In many
embodiments, variations in the sale price correspond to variations
in the retail price or net price of the item.
[0098] In some embodiments, the sale price may be determined as a
dollar amount (or amount in another currency), or as a percentage
discount from the retail price. In one embodiment, if the sale
price is a percentage value, the dynamic pricing system may
determine a dollar amount or other currency amount responsive to
the percentage value. [0099] Minimal Volume Type: in some
embodiments, a discount may be applied based on a number of items
in an order. For example, in one such embodiment, if a consumer
orders 2 items, they may receive a 5% discount; if they order 4
items, they may receive a 10% discount; etc. In some embodiments,
if the order contains only a single item, no discount may applied,
and the sale price may be dynamically set to the retail price of
the item. In other embodiments, however, a provider of an item or
venue operator may change this behavior, by setting a minimal
volume type associated with the good, service, attraction, ticket,
or other item. The minimal volume type may comprise a string, flag,
or other indicator in a database or other record associated with
the item, and may indicate a minimum number of items in the order
before a discount may be applied. For example, if the minimal
volume type is set to 1, then if the item is the only item in the
order, the sale price may be set equal to the retail price or the
item may be sold at the retail price. If the order contains more
than the minimal volume type number, the sale price of the item may
be dynamically determined, including discounts applied. This may be
done to encourage consumers to purchase more items, or provide
incentives for frequent purchasers. In some embodiments, the
minimal volume type for an item may be set to 0. In such a case,
even if the item is the only item in the order, the sale price of
the item may be dynamically determined. [0100] Customer discount:
the customer discount may refer to a percentage discount or savings
a consumer receives when purchasing one or more items at their
respective sale prices or a combined sale price compared to
purchasing the one or more items at their respective retail prices
or a combined retail price. In many embodiments, the customer
discount may be a default or target customer value, which may be
set by the operator of the dynamic pricing system. For example, in
one embodiment, the target customer value may be 105%, indicating
that the retail price for an item is at least 105% of the
dynamically determined sale price for the item. In some
embodiments, static customer discounts may be applied to items
individually by an operator of the dynamic pricing system. This may
be done, for example, for sales or promotions, responsive to
up-selling or cross-selling opportunities for consumers who
purchase an item, or for other reasons.
[0101] Referring now to FIG. 2, illustrated is a block diagram
depicting an embodiment of a system for dynamically pricing and
validating access to goods, services, attractions, events and other
items. In brief overview, a server 200 may connect via a network
104 to one or more vendors 220 and/or clients 224. Although
referred to as vendors 220 and clients 224, in many embodiments,
vendors 220 and clients 224 may comprise computing devices used by
vendors and clients, such as desktop computers, smartphones, laptop
computers, terminals, or any other type and form of computing
device. Similarly, server 200 may comprise any type and form of
computing device. Although server 200 is illustrated as a single
server, in some embodiments, server 200 may comprise multiple
servers, such as a server farm, an application server and a
database server, one or more web servers, or other collections of
purpose-specific or general servers. In some embodiments, server
200 may comprise one or more servers or virtual servers executed by
a cloud service. Although only a single network 104 is illustrated,
in many embodiments, multiple networks 104 may be used to connect
to one or more vendors 220 or clients 224. In some embodiments,
server 200 may comprise a network interface 118 and an
authentication agent 202, providing access to a vendor interface
204 and/or a client interface 206. Vendors and administrators may
utilize the vendor interface 204 to add or configure contracts for
selling items, stored in contract database 208. Server 200 may
execute a dynamic pricing engine 210 to dynamically calculate sale
prices, discounts, apply business margin verification rules, or
perform other functions for allowing a client using client
interface 206 to purchase an item. In some embodiments, server 200
may further comprise a validation engine 212, billing or invoice
engine 216, and/or a purchase record database 214. In some
embodiments, vendor 220 may include a vendor agent 222, and/or
client 224 may include a client agent 226.
[0102] Still referring to FIG. 2 and in more detail, in some
embodiments, a server 200 may comprise or execute an authentication
agent 202. Authentication agent 202 may comprise an application,
server, service, program, daemon, or other executable code for
authenticating a user, client, administrator, or vendor. In some
embodiments, authentication agent 202 may comprise a login service
or other service to verify the identity and/or credentials of a
user. In some embodiments, authentication agent 202 may direct a
user to either client interface 206 or vendor interface 204,
depending on whether the user is a customer, or a vendor or other
provider of items.
[0103] Vendor interface 204 may comprise a web service,
application, web page, or other interface for allowing a vendor to
specify details of an item contract stored in contract database
208. An item contract may comprise an agreement to provide an item
of inventory, provide goods or services, allow access to an event
or attraction, or otherwise fulfill a customer order. An item
contract may include one or more terms that may be configurable by
the vendor via vendor interface 204, or an administrator.
[0104] Referring briefly to FIGS. 3A and 3B, illustrated is a block
diagram of an embodiment of a hierarchical tree for dynamically
pricing goods, services, attractions, events or other items
(divided between FIGS. 3A and 3B due to size). The hierarchical
tree may represent a plurality of contracts provided by a vendor
302 that vary by term variables 304-312. Although the entire tree
may be the result of a contractual agreement between the dynamic
pricing service provider and the vendor or item provider, in this
context, an item contract may refer to a single leaf of the tree,
and variables 304-312 may comprise nodes of the tree. Term
variables may include an agreement period 304, or date range that
the contracts 312 are valid. In the example shown, for instance,
the contracts are valid for the year 2011. Although shown as a
single root node, in some embodiments, the agreement period 304 may
have multiple sibling nodes representing different date ranges.
Similarly, in some embodiments, each vendor 302 may include a
single tree, each vendor 302 may include multiple trees, or
multiple vendors 302 may be separate nodes on a larger multi-vendor
tree. In some embodiments, a root node from a tree may comprise a
destination, such as New York City, N.Y., with multiple vendors 302
that provide admissions to events or attractions at the destination
as nodes of the tree. This allows for the possibility of grouping
items from multiple vendors by destination.
[0105] In some embodiments, term variables may include one or more
date ranges 306a-306c (referred to generally as date ranges 306).
Date ranges 306 may be a subset of an agreement period 304 date
range. In some embodiments, term variables may include one or more
volume terms 308a-308d (referred to generally as volume terms 308);
one or more days or day ranges 310-310h (referred to generally as
days 310); and one or more time ranges 312a-312o (referred to
generally as times 312). In some embodiments, other term variables
may be included as nodes in the tree, including a minimum volume
type term, a ticket class term (with data values such as first
class, business class, economy class, orchestra, balcony,
mezzanine, general admission, daytime, nighttime, or any other
class), a size term (with data values such as small, medium, large,
or any other value, or numeric values, such as those for shoes or
dress sizes), an admission type term (with data values such as
child, adult, student, veteran, disabled, or any other type), an
access duration term (with data values such as one hour, two hours,
one day, or any other value), colors of a good, or any other
contract term and variable. Thus, the hierarchical tree may be used
for goods, services, attractions, events, or any other item, by
providing different contract variable terms for nodes.
[0106] In some embodiments, nodes may be added to the hierarchical
tree at any time, including after purchase of an item by a
consumer. For example, a user may purchase an item, specifying one
or more contract variable terms. Subsequent to the purchase, the
item vendor or dynamic pricing system operator may add an
additional contract variable. For example, as part of a promotion
for an amusement park, a vendor may provide a reduced price on days
when the noon temperature is above 85 degrees Fahrenheit.
Accordingly, the vendor may add an additional level to the
hierarchical tree with node variables of temperature above 85
degrees Fahrenheit, and at or below 85 degrees Fahrenheit, with
different predetermined net and retail prices for the leaves
corresponding to these nodes. As discussed in more detail below in
part C, these terms may be left unspecified by the user at time of
purchase, and subsequently determined at time of access.
Accordingly, terms may be added to a consumer's order subsequent to
purchase and delivery of the order, providing further flexibility
for vendors.
[0107] In many embodiments, each item contract leaf may include a
retail price and a net price. As discussed above, in many
embodiments, a retail price and a net price for each item contract
leaf may be set by the vendor or item provider. As shown, each leaf
may include different retail and net prices from other leaves.
While the net price is shown as a dollar amount, in many
embodiments, the net price may be indicated by a vendor-indicated
percentage discount from the retail price. In such embodiments, the
dynamic pricing engine may calculate a currency amount for the net
price, responsive to the vendor-indicated percentage. In many
embodiments, the net price may be opaque to consumers or
purchasers.
[0108] Although the embodiment illustrated in FIGS. 3A and 3B has
leaves at all at the same depth in the tree, in many embodiments,
the tree may contain leaves at different levels. For example,
referring to FIG. 3C, illustrated is a block diagram of another
embodiment of a hierarchical tree for dynamically pricing goods,
services, attractions, events or other items. In the example shown,
leaves exist at three different levels in the tree. This may
increase efficiency and flexibility, depending on contract terms
and variables. For example, in the embodiment shown, a vendor 314
operating an attraction, such as a science museum, may have a deal
where child admission tickets are free during a school vacation
week 318a, free every Tuesday, and at variable prices depending on
time during other days. Accordingly, when determining a dynamic
price for a child's ticket or validating a child's ticket, the
dynamic pricing engine may not need to perform additional levels of
searching in the tree if the search terminates early. For example,
the dynamic pricing engine may identify that the child's admission
ticket is being used during the school vacation week and retrieve a
retail and net price without needing to further determine a day or
time or any other variable.
[0109] Although illustrated in a tree form in FIGS. 3A-3C, in many
embodiments, the tree may comprise a directory, database, or a
series of if-then statements. Accordingly, one skilled in the art
should appreciate that the trees may be implemented in many forms
without departing from the scope of the invention.
[0110] Referring back to FIG. 2, the vendor interface 204 may
provide a vendor the ability to specify and define variable terms
of the nodes of the hierarchical tree, as well as retail and net
prices for each item contract leaf. The tree, or records
representing the variables and contract leaf, may be stored in a
database, data file, or other storage record in a contract database
208. Although shown on server 200, in many embodiments, contract
database 208 may be stored on a database server or other storage
device. In some embodiments, vendor interface 204 may provide a
self-service mechanism for vendors or attraction operators. For
example, in one embodiment, an attraction operator may log in to
the vendor interface 204 and provide information about the
attraction, pricing information, or other details, such that the
system may then automatically allow users to purchase access
tickets, without an administrator needing to take further action.
In some embodiments, this self-enrollment system may allow an
attraction operator to immediately begin using a dynamic pricing
system provided by server 200, without requiring configuration by
the system provider. In many embodiments, discussed in more detail
below, users and attraction operators may use web browsers and/or
smart phones for defining tickets, purchasing tickets, and
verifying tickets, eliminating the need for expensive point-of-sale
systems or other devices.
[0111] Still referring to FIG. 2, in some embodiments, a client
interface 206 may comprise a web page, interface, application, or
other executable code for allowing a client to search for, browse,
and/or purchase items. In one embodiment, client interface 206 may
comprise a shopping cart system or other interface for allowing a
client to select one or more items to add to an order. In some
embodiments, client interface 206 may indicate, dynamically as a
user selects and deselects items to purchase, a dynamic sale price
for the order. Client interface 206 may further indicate a total
retail price for the order, as well as indicating a difference or
savings between the total retail price and dynamic sale price. In
some embodiments, the dynamic sale price may be updated
substantially instantly as the user selects and deselects items to
purchase, or updated within 250 ms, 100 ms, 50 ms or less. In other
embodiments, the client interface 206 may not dynamically update
the sale price, but instead update the sale price responsive to the
user requesting an update of the price calculation.
[0112] A dynamic pricing engine 210 may comprise an application,
server, service, daemon, routine, logic, or other executable code
for calculating a sale price for one or more items from an order.
In some embodiments, the dynamic pricing engine 210 may comprise
functionality for applying one or more business margin validation
rules to a calculated sale price. In one embodiment, the dynamic
pricing engine 210 may comprise functionality for determining a
volume discount for an order based on the number of items in the
order.
[0113] In some embodiments, server 200 may comprise or communicate
with a validation engine 212. Validation engine 212, sometimes
referred to as a validation system or access validation system, may
comprise an application, server, service, daemon, routine, logic,
or other executable code for verifying an access token or ticket
and/or providing an access token to a purchaser once the purchase
has been validated. In some embodiments, an access token may
comprise an indicator to an attraction or event that the purchaser
has made a valid purchase and should be allowed entry. In other
embodiments, an access token may comprise an access code, cookie,
or other token usable by a client computing device of the purchaser
to access a service, server, or web application.
[0114] In some embodiments, validation engine 212 may communicate
with or maintain a purchase record database 214. Purchase record
database 214 may comprise a database, data file, or other type or
form of storage for recording purchase transactions. In one
embodiment, a purchase record may indicate that a particular user
has purchased a particular item. In another embodiment, a purchase
record may indicate that a particular user has purchased an item
without specifying one or more contract variables. This may be
because the user has purchased an admission or access ticket
without specifying a date or time, for example. In such cases,
validation engine 212 may further comprise or access a counter,
timer, or other service to determine a value (referred to variously
as a value, a data value, a variable value, a node value, a term,
an access term, or a characteristic) for the one or more contract
variables. For example, if a user purchases an admission ticket to
an attraction without specifying a date of access, when the user
attempts to use the admission ticket, validation engine 212 may
determine the date of the attempt use. In a further embodiment,
validation engine 212 may search contract database 208 to identify
if a valid contract leaf exists corresponding to the determined
value for the one or more contract variables. If so, validation
engine 212 may respond with an access token or other permission,
and initiate payment to the vendor according to the net price
indicated in the identified contract leaf.
[0115] In some embodiments, validation engine 212 may communicate
with a billing or invoice engine 216. Billing or invoice engine
216, referred to generally as a billing engine 216, may comprise an
application, server, service, logic, or other executable code for
initiating payment to a vendor when an item is delivered to a
purchaser or a purchaser uses an access ticket or requests a token
or validation of a purchase. In some embodiments, billing engine
216 may also comprise functionality for receiving payment
information from consumers to purchase an order of items.
[0116] In some embodiments, a vendor computing device 220 may
execute a vendor agent 222, and/or a client computing device 224
may execute a client agent 226. Vendor agent 222 and client agent
226 may comprise web browsers, applications, web applets,
smartphone applications, kiosk applications, or any other type and
form of executable code for providing authentication credentials to
authentication agent 202 and interacting with vendor interface 204
or client interface 206.
[0117] Referring now to FIG. 3D, illustrated is a flow chart of an
embodiment of a method 300 of dynamically pricing goods, services,
attractions, and events through variable contract terms. As
discussed above in connection with FIGS. 3A and 3B, a hierarchical
tree may be created with each variable contract term comprising a
node, and each combination of a retail price and a net price
comprising a leaf. In brief overview of method 300, in one
embodiment, a server may receive a plurality of contract variables
at step 302. In some embodiments, the server may receive one or
more values for each of the plurality of contract variables. At
step 304, the server may create a hierarchical tree of the received
plurality of contract variables. In one embodiment, each node of
the tree may correspond to one or more values for each of the
plurality of contract variables. In some embodiments, the order of
variables may be irrelevant, as the tree may include a leaf node
for every possible combination of node variables. In other
embodiments, there may be dependencies between nodes, reducing the
overall number of leaf nodes. For example, if a first node level
represents a range of dates that the contracts are valid including
node values from January 1 to July 1, then a second node level
representing months may not need to include values for August
through December, because any contract leaf including these values
would be invalid. However, in most embodiments in which values for
each variable are manually entered, dependencies between nodes may
be implicit and not need to be explicitly represented in the system
(in the example above, the vendor may simply not include the months
August through December as possible values).
[0118] At step 306, the server may receive a retail price and net
price for each leaf of the hierarchical tree. In some embodiments,
each leaf may be referred to as a contract, and the retail price
and net price may correspond to each contract. In one embodiment, a
vendor may input a retail price and net price for each contract
using a vendor interface. In some embodiments, the server may
receive a default retail price and default net price, and apply the
default retail price and default net price to each leaf of the
tree. The server may then receive modifications or adjustments to
individual retail prices and net prices for each leaf, as desired
by the vendor. In many embodiments of method 300, additional
variables may be added, repeating steps 304 and 306.
[0119] Once a retail price and net price for each contract have
been determined, it is possible to determine a business margin and
apply one or more business margin rules. FIGS. 4A-4D are pricing
diagrams of example embodiments of retail prices and net prices,
illustrating determination of business margins. A business margin
represents a level of profit for the dynamic pricing system
provider, and may comprise a sale price for an item received from a
purchaser minus a net price for the item to be paid to the item
provider. In some embodiments, the business margin may be further
reduced due to expenses, credit card fees, breakage, and/or
acquisition costs. In other embodiments, the business margin may
increased by a usage rate of the item below 100%. For example, in
many embodiments in which the item is a coupon, gift certificate or
gift card, reservation, or ticket, the dynamic pricing system
provider may receive payment from the purchaser when the item is
sold, but the purchaser may never use or redeem the item. In many
embodiments, the item may have an expiration date, such as one year
from time of purchase, and if the item is not used by then, the
item expires. Over time, a usage rate of the item by all purchasers
can be statistically determined, which will frequently be less than
100%. Because the dynamic pricing system operator may only have to
pay providers the net price for the item when the item is used or
redeemed, the entire sale price (or sale price minus expenses) of
any unredeemed item may represent profit. Accordingly, the business
margin of the item may be increased through a statistically
predictable usage or lack of redemption rate.
[0120] Referring first to FIG. 4A, illustrated is a first example
pricing diagram. In this example, the item may have a fixed retail
price 400a of $30, and a fixed net price 402a of $10. If the item
is sold at the retail price, the business margin 406a, calculated
as profit/price may comprise $20, or 66% of the retail price (note
that this simple example does not include the additional expenses,
taxes, credit card fees, or acquisition costs). The system may also
include a target customer value 404a of 110%. To provide the
customer with this minimum customer value, the system may calculate
an initial sale price of $27. If the item is priced at this level,
the customer saves $3 and the system operator receives a profit of
$17. While this satisfies the first business goal of the dynamic
pricing system--providing the customer with a minimum target
customer value--greater savings may be provided to the customer
while satisfying a business margin requirement. For example, the
system operator may determine that to remain profitable and
experience enough growth, the system needs to provide business
margins greater than a lower threshold 410a of 25%. However, the
system operator may also determine that business margins greater
than an upper threshold 410b of 60% may be unnecessary, and may be
returned to the customer as increased savings. Accordingly, in the
example shown, the sale price may be further reduced to $25,
providing the customer with increased savings while still
satisfying business margin requirements of the system operator.
[0121] In many embodiments, applying rules based on upper and lower
thresholds for a business margin may result in greatly increased
savings for the consumer. Referring now to FIG. 4B, illustrated is
a second example pricing diagram. Here, due to the very low net
price 402b compared to the retail price 400b, the target customer
value 404b is almost $10 above the upper threshold 408b. The sale
price may be reduced to the upper threshold, satisfying the
business margin requirements while providing the customer an almost
50% discount.
[0122] Referring briefly to FIG. 4C, illustrated is an example
combined pricing diagram for the examples illustrated in FIGS. 4A
and 4B. Because net prices and retail prices are independently
fixed for each item, when multiple items are combined in an order,
the overall business margin may not correspond to a business margin
for each item if they were sold separately. Thus, a very high
business margin may be offset by a much smaller or negligible
business margin. By calculating a business margin based on the sum
retail prices and sum net prices for all items in an order, a
discounted sale price for the order may be determined even where
one particular item in the order may be sold at or shortly above
its net price. This may be more efficient than attempting to apply
business margin thresholds to each item individually, and due to
the offset between items, may result in greater discounts for
consumers than if a discounted sale price were calculated for each
item individually and the result totaled.
[0123] Referring to FIG. 4D, illustrated is an example pricing
diagram in which the target customer value 404d lies within the
upper and lower business margin thresholds 406d. This may be more
typical of real world values, in which a vendor's net price is
closer to the retail price for the item. In such cases, if the item
is sold at the retail price, the business margin lies within the
thresholds, but the customer has not received any discount.
Accordingly, in many embodiments, the sale price may be verified
against the target customer value 404d to ensure that the customer
has received at least the target customer value. In the example
shown, the item could be sold at $57, allowing the customer to save
10% off the retail price, while still satisfying the lower
threshold of the business margin range.
[0124] In a further example not illustrated, the target customer
value may lie below the lower the threshold of the range. This may
happen, for example, when the net price is very close to the retail
price. In one such embodiment, the customer may still be provided
with a sale price at the target customer value, even though this
results in a business margin below the lower threshold, or a
nonexistent business margin. Because consumers are frequently
unaware of the business margin, it may be more important to provide
consumers with a discount to ensure their satisfaction with the
system. Taking a loss on one item may be offset with profits on
other items.
[0125] Accordingly, dynamic pricing may ensure that the sale price
paid by a consumer satisfies minimal revenue margins of the dynamic
pricing system operator, includes all available discounts, and
always delivers at least the minimal customer discount (overriding
any margin conditions). The lower business margin threshold may
reflect the minimum revenue margin the dynamic pricing system
operator would like to maintain at the time of sale, and may be set
globally or per destination, per attraction, per vendor, or via
other basis. Similarly, the upper business margin threshold may
ensure that the dynamic pricing system operator may pass on
additional discounts or savings to the customer. The upper business
margin threshold may also be set globally, or per destination, per
attraction, per vendor, or on another basis. In some embodiments,
the business margin may be calculated as a percentage equal to
100*(total sale price of all items in the order--total net price of
all items in the order)/(total net price of all items in the
order). In many embodiments, the customer discount, used to verify
that the minimum target customer value is achieved, may be
calculated as a percentage equal to 100*(total retail price of all
items in the order--total sale price of all items in the
order)/(total retail price of all items in the order). In one
embodiment, an initial sale price of each item, prior to
verification against the business margins, may be calculated as
equal to the retail price for each item divided by the target
customer value.
[0126] Referring now to FIG. 4E, illustrated is a flow chart of an
embodiment of a method 420 of balancing a business margin against a
target customer value to fulfill a request to purchase one or more
items. As discussed above, the one or more items may refer to
goods, services, access tickets, admission tickets, tokens,
coupons, gift certificates, or any other inventory item, or any
combination of these items. In brief overview, at step 422, a
computing device performing dynamic pricing may receive a request
from a user to purchase a plurality of items. In some embodiments,
each item may have a retail price and a predetermined net price. As
discussed above, in some embodiments, a vendor of an item may set a
minimum volume amount. In embodiments using a minimal volume type,
each item may have a first retail price used when the number of
items in an order is below said item's minimal volume type value,
and may have a second retail price used when the number of items in
the order is equal to or greater than said item's minimal volume
type value. In one embodiment, the second retail price may comprise
the first retail price, minus a target customer value discount.
[0127] At step 424, a dynamic pricing engine executed by the
computing device may retrieve a target customer value. At step 426,
the dynamic pricing engine may retrieve a net price for the first
item of the plurality of items. In some embodiments using a minimal
volume type, if the number of items exceeds or equals the first
item's minimum volume value, then at step 428a, the dynamic pricing
engine may retrieve a first retail price for the item. This may
comprise a predetermined retail price set by the vendor, discounted
by the target customer value. In some embodiments, this may be
referred to as an initial sale price for an item, a discounted
retail price, or a retail price. If the number of items is below
the first item's minimum volume value, then at step 428b, the
dynamic pricing engine may retrieve a second retail price for the
item. In some embodiments, this may be referred to as an
undiscounted retail price, a predetermined retail price, or a
maximum retail price. This may comprise the predetermined retail
price set by the vendor. Steps 426-428b may be repeated iteratively
for each item of the plurality of items.
[0128] At step 430, the dynamic pricing engine may create an
initial sale price. The initial sale price may comprise a sum of
the retrieved discounted retail prices or undiscounted retail
prices retrieved at steps 428a-428b for each item. In some
embodiments, the initial sale price may thus comprise a sum of the
retail prices for the plurality of items, discounted by a
predetermined target customer value. At step 432, in some
embodiments, a volume discount may be applied to the initial sale
price.
[0129] At step 434, in some embodiments, the dynamic pricing engine
may determine a business margin. The business margin may be based
off the initial sale price, with or without the volume discount
(still referred to generally as the initial sale price), and a sum
of the net prices for each item. If the business margin is below a
lower business margin threshold, then at step 436a, the initial
sale price may be increased such that the business margin is equal
to or greater than the lower business margin threshold. If the
business margin is above an upper business margin threshold, then
at step 436b, the initial sale price may be decreased such that the
business margin is equal to or less than the upper business margin
threshold. In either case, the adjusted result may comprise the
intermediate price at step 438. Conversely, if the business margin
is equal to one of or lies between the upper and lower business
margin thresholds, then the initial sale price or
volume-discount-adjusted initial sale price comprises the
intermediate price at step 438.
[0130] If the intermediate price is above the initial sale price,
then at step 440a, the initial sale price may be used as the final
price 442. If the intermediate price is equal to or below the
initial sale price, then at step 440b, the intermediate price may
be used as the final price 442. This may be done in some
embodiments to ensure that the customer receives at least a minimum
target value. At step 444, in some embodiments, the system may
transmit a response to the request to purchase the plurality of
items.
[0131] Still referring to FIG. 4E and in more detail, at step 422,
a computing device performing dynamic pricing may receive a request
from a user to purchase one or more items. The request may comprise
an API request, data request, a submitted query form such as an
HTML GET or POST request, or any other type and form of request. In
some embodiments, the request may be received via a network
communication from a computing device used by the user, such as a
desktop computer, laptop computer, tablet computer, smartphone, or
other device. In some such embodiments, the request may be made
through a web application or form, while in other such embodiments,
the request may be made through a dedicated application. For
example, the user may install an item ordering application on a
mobile computing device to allow ease of making purchases,
reserving tickets, or performing other similar functions. In other
embodiments, the request may be received via entry at a kiosk. In
still other embodiments, a third party, such as a ticket agent or
customer service agent, may generate the request on behalf of the
user. For example, the user may direct the third party via a
telephone, oral, or written communication that they wish to
purchase one or more items, and the third party may generate the
request that is received by the computing device performing dynamic
pricing.
[0132] The request may include one or more characteristics or terms
for each of the one or more items, such as a size or color or
shipping terms for a good, an access time or date for an admission
ticket, a class of admission ticket such as child, adult, balcony,
orchestra, or other class, or any other type and form of
characteristic or term. In many embodiments, the request may not
specify one or more terms or characteristics. In a further
embodiment, the one or more terms or characteristics not specified
may be required to fulfill the order or utilize the ticket or
coupon or other item. For example, a date of entry for an
attraction may be unspecified in the request, even though a date of
entry is necessarily established when the user enters the
attraction. In another example, the request may not specify whether
a user will pick up a purchased good at a store location or have
the good shipped to the user. This allows the user to make such
determinations at a later date, allowing flexibility in
schedules.
[0133] At step 424, a dynamic pricing engine executed by the
computing device may retrieve a target customer value. The target
customer value may represent a percentage or amount of currency
saved by the customer when purchasing at a discounted price as
opposed to a full retail price. For example, if an item normally
sells for $20, and the customer purchases the item at a discounted
price of $19, the customer has saved 5% of the retail price. In
some embodiments, the target customer value may represent an amount
saved, such as the 5% in the example, while in other embodiments,
the target customer value may represent a retail price divided by a
sale price. In such an embodiment of the previous example, the
target customer value would be $20/$19 or 105%. In some
embodiments, the target customer value may represent a threshold of
a minimum guaranteed discount. For example, the target customer
value may be used to ensure that a customer always receives at
least a 5% discount off the retail price or prices of purchased
items. While the example described above uses a 5% discount or 105%
vs. retail value, other values may be used, such as 10%, 15%, 20%,
or any other value.
[0134] In many embodiments, the target customer value may be a
predetermined value set by the operator of the dynamic pricing
system. In a further embodiment, the target customer value may be a
universal value, applied to all items. In other embodiments, the
target customer value may be a value set by a vendor of at least
one item of the one or more items in the request. In a further
embodiment, the target customer value may be a vendor-specific
value applied to all items provided by that vendor. In other
embodiments, the target customer value may be destination-specific,
item-specific, or even customer-specific. For example, in one such
embodiment, a first target customer value such as 110% may be
applied to new customers or first-time users, while a second target
customer value such as 105% may be applied to returning customers.
This may be done to encourage first-time users to try the
system.
[0135] At step 426, the dynamic pricing engine may retrieve a net
price for the first item of the plurality of items. In some
embodiments, each item may have a predetermined net price. Such
predetermined net price may be set by a vendor of the item. The net
price may comprise a price to be paid to the vendor when the item
is purchased, and may be specified in an agreement between the
vendor and the dynamic pricing system operator. In some
embodiments, the net price may be paid immediately upon purchase,
while in other embodiments, the net price may be paid at some point
in the future, such as a monthly accounting, 30 day term, or other
term. In many embodiments, the predetermined net price may specific
to one or more terms or characteristics of the item in the request.
For example, the predetermined net price may be a first value for a
large t-shirt and a second value for a small t-shirt, or may be a
first value for a day lift ticket and a second value for an evening
lift ticket, or may be a first value for an orchestra seat and a
second value for a balcony seat. As shown in the hierarchical tree
diagrams illustrated in FIGS. 3A-3C, the net price may be based on
one or more variables of the request and may be retrieved by
searching the tree for a leaf corresponding to the variables in the
request.
[0136] As discussed above, in many embodiments, one or more terms
or node variables for an item may not be included in the request.
In such embodiments, retrieving a net price may comprise searching
a hierarchical tree for one or more leaves corresponding to
variables that are included in the request. For example, if a
request specifies an adult admission, but does not specify a day of
the week, multiple leaves corresponding to adult admissions for
each day of the week may be found. When multiple corresponding
leaves are found, in one embodiment, the dynamic pricing engine may
retrieve the highest net price identified in the multiple
corresponding leaves. For example, referring briefly back to the
hierarchical tree illustrated in FIG. 3C, if the user specified in
the request that the item was a child ticket, but did not specify a
date range, day, or time, the dynamic pricing engine may identify
the highest net price of $8 among the four leaves corresponding to
child tickets. If instead the user specified that the ticket was an
adult ticket, to be used on a Saturday, the dynamic pricing engine
may identify the highest net price of $12 from the two leaves
corresponding to adult tickets used on a Saturday. This may be done
so that the net price used for calculating sale prices and business
margins is a "worst-case" net price, or maximum amount to be paid
to the vendor regardless of the value of the unspecified variable.
In other embodiments, the dynamic pricing engine may retrieve the
lowest net price identified. In still other embodiments, the
dynamic pricing engine may retrieve an average net price calculated
as an average of the net prices identified in the multiple
corresponding leaves. In a further embodiment, the average net
price may be calculated as a weighted average based on the number
of leaves including the value, or based on the variable range for
each leaf. For example, in one such embodiment using the above
example, a weighted average net price may be calculated by a sum of
each net price multiplied by the number of days the net price
applies to, divided by the total number of applicable days. In
other embodiments, average net prices may be weighted by a
statistical probability of each variable being applied to an order.
For example, if admissions tickets to a particular attraction are
historically used 60% of the time on Friday, 20% on Saturday, and
the remaining 20% across the remainder of the week, these
percentages may be used in calculating an average net price. In a
further embodiment, such percentages may be dynamically updated by
the dynamic pricing engine as each order is validated, fulfilled,
used, or accessed.
[0137] As discussed above, in some embodiments, a vendor of an item
may set a minimum volume amount. In embodiments using a minimal
volume type, each item may have a first retail price used when the
number of items in an order is equal to or above said item's
minimal volume type value, and may have a second retail price used
when the number of items in the order is below said item's minimal
volume type value. In one embodiment, the first retail price may
comprise the second retail price, minus a target customer value
discount. Accordingly, in such embodiments, the second retail price
may be considered a predetermined retail price and the first retail
price may be considered a calculated or adjusted retail price.
[0138] In some embodiments using a minimal volume type, if the
number of items exceeds or equals the first item's minimum volume
value, then at step 428a, the dynamic pricing engine may retrieve a
first retail price for the item. This may comprise a predetermined
retail price set by the vendor, discounted by the target customer
value discussed above. In some embodiments, the first retail price
may be referred to as an initial sale price for an item, a
discounted retail price, or a retail price. If the number of items
is below the first item's minimum volume value, then at step 428b,
the dynamic pricing engine may retrieve a second retail price for
the item. In some embodiments, this may be referred to as an
undiscounted retail price, a predetermined retail price, or a
maximum retail price. This may comprise the predetermined retail
price set by the vendor.
[0139] In some embodiments, steps 428a-428b may be performed to
allow a dynamic pricing system operator to apply volume discounts
to purchases, while still charging a full retail price for a
consumer who purchases only a single item. This may be done to
prevent undercutting direct sales from a single vendor. For
example, the dynamic pricing operator may sell admissions tickets
to a science museum and computer museum that are not operated by
the same vendor. To prevent undercutting individual sales of
tickets at each museum, the dynamic pricing operator may charge
full price for a single admission ticket, while discounting a
combined admission ticket to both museums. This may be desirable
for attracting vendors to provide inventory to the dynamic pricing
system, for whom a reduced net price represents lost profit.
[0140] For example, to encourage purchases of multiple items, the
operator may apply a 0% volume discount to purchases of a single
item, a 5% volume discount to purchases of 2 or 3 items, a 10%
volume discount to purchases of 4 items, etc. The sale price for
the purchases including a plurality of items may be dynamically
calculated and balanced against a business margin, while the sale
price for the purchases of a single item may be set equal to the
predetermined or non-discounted retail price. Steps 426-428b may be
repeated iteratively for each item of the plurality of items.
[0141] At step 430, the dynamic pricing engine may create an
initial sale price. The initial sale price may comprise a sum of
the retrieved discounted retail prices or undiscounted retail
prices retrieved at steps 428a-428b for each item. In some
embodiments, the initial sale price may thus comprise a sum of the
retail prices for the plurality of items, discounted by a
predetermined target customer value. In one embodiment, the dynamic
pricing engine may discount each retail price individually by the
target customer value. In another embodiment, the dynamic pricing
engine may sum each retail price and then reduce the sum of the
retail prices by the target customer value. In one such embodiment,
steps 428a-430 may be combined into a single step by calculating a
sum of the predetermined retail prices of each item, and if the
total number of items is less than the minimum volume value of each
item, then the initial sale price may be equal to the predetermined
retail price. Conversely, if the total number of items is equal to
or greater than the minimum volume value of each item, then sum of
the predetermined retail prices may be discounted by the target
customer value to create the initial sale price.
[0142] At step 432, in some embodiments, a volume discount may be
applied to the initial sale price. In one embodiment, a volume
discount may be applied based on the number of items in the
request. For example, if there are 2 items in the request, a
discount of 5% may be applied to the initial sale price, while if
there are 5 items in the request, a discount of 10% may be applied
to the initial sale price. Different numbers of items and values of
discounts may be used. In some embodiments, the number of items and
corresponding discounts may comprise one or more policies applied
by the dynamic pricing engine, and set by the operator of the
dynamic pricing system. In many embodiments, the number of items
and corresponding discounts may be vendor-specific,
destination-specific, attraction-specific, item-specific, or
user-specific.
[0143] At step 434, in some embodiments, the dynamic pricing engine
may determine a business margin. The business margin may be based
off the initial sale price, with or without the volume discount
(still referred to generally as the initial sale price), and a sum
of the net prices for each item. As discussed above in connection
with FIGS. 4A-4D, the business margin may comprise a profit value
divided by a price value, or an initial sale price (or sum of the
retail or discounted retail prices for each of the one or more
items in the order) minus a sum of the net prices for each of the
one or more items in the order, divided by the initial sale price.
Although referred to as a profit value, in many embodiments, this
may represent a gross profit value or return, not including
expenses of the dynamic pricing system. In other embodiments,
rather than calculating profit/sale price, the business margin may
comprise a profit/sum of the net prices value, or a sale price/sum
of the net prices value, or any similar value that may be used for
comparing to thresholds for balancing a business margin against a
customer discount. Accordingly, given an input of a predetermined
retail price and a predetermined net price, various comparisons may
be made to determine whether an intermediate sale price should be
raised or lowered to meet business goals of the dynamic pricing
system operator without departing from the scope of the invention.
In some embodiments, the business margin may be calculated
responsive to one or more additional values, including taxes;
transaction or credit card fees; business overhead expenses such as
salaries, rent, data storage prices, network service expenses,
consulting fees, legal expenses, marketing and advertising
expenses, materials, or other expenses; breakage or
under-utilization of tickets, tokens, coupons, gift certificates or
cards; or any other type and form of expense variable. The business
margin may be calculated as an amount of currency, e.g. a dollar
amount, or may be calculated as a percentage.
[0144] In many embodiments, an upper or lower business margin
threshold may be predetermined by the operator of the dynamic
pricing system. The lower and upper business margin thresholds may
be set respectively responsive to (i) a minimum return necessary to
run the dynamic pricing system and pay expenses; and (ii) a maximum
return desired by the dynamic system operator, above which further
returns may be passed on to the consumer as discounts. In some
embodiments, the upper or lower business margin thresholds may be
adjusted by the operator of the dynamic pricing system responsive
to market demand, interest rates, monthly quotas, or other
conditions. In one embodiment, only one threshold may be utilized.
For example, the business margin may only be compared to a lower
threshold without additional discounts being passed on to the
consumer, although this may be less desirable for marketing
reasons.
[0145] If the business margin is below a lower business margin
threshold, then at step 436a, the initial sale price (or
volume-discounted initial sale price) may be increased such that
the business margin is equal to or greater than the lower business
margin threshold. If the business margin is above an upper business
margin threshold, then at step 436b, the initial sale price (or
volume-discounted initial sale price) may be decreased such that
the business margin is equal to or less than the upper business
margin threshold. In either case, the adjusted result may comprise
the intermediate price at step 438. In some embodiments, step 434
may be repeated after adjusting the adjusted initial sale price to
recalculate the business margin. If the business margin is equal to
one of or lies between the upper and lower business margin
thresholds, then in some embodiments, the initial sale price or
volume-discount-adjusted initial sale price may comprise the
intermediate price at step 438.
[0146] Having adjusted the initial sale price or volume-discounted
sale price responsive to the business margin thresholds to create
the intermediate price at step 438, in many embodiments, the
intermediate price may be further compared to or validated against
the initial sale price. As discussed above, the initial sale price
may represent the total retail price of the one or more items in
the order, discounted by the target customer value. For some values
of net prices and business margin thresholds, the initial sale
price (or volume-discounted initial sale price) may have been
increased at step 436a to a value such that the intermediate price
is greater than the initial sale price. Therefore, if the items are
sold at this intermediate price, the user would not receive the
target customer value of discount compared to the retail price.
Accordingly, in many embodiments, the intermediate price may be
compared to the initial sale price at step 440a-440b to determine a
final price 442. If the intermediate price is above the initial
sale price, then at step 440a, the initial sale price may be used
as the final price 442. If the intermediate price is equal to or
below the initial sale price, then at step 440b, the intermediate
price may be used as the final price 442. This may ensure that the
customer receives at least a minimum target value.
[0147] As discussed above, in some embodiments utilizing a minimum
volume type to prevent undercutting direct sales by vendors, if a
request includes a number of items less than the minimum volume
item (for example, if the request is to purchase only a single
item), the item may be priced at the retail price of the item.
Therefore, in such embodiments, it may be undesirable to perform
the business margin comparisons and/or target customer value
comparisons of steps 436-440. Accordingly, in a further embodiment
of method 420, if no retail prices of items in the order were
reduced at step 428a because the number of items in the order was
below the minimum volume value for each item, then final price 442
may be set equal to the sum of the retail prices of the items.
[0148] At step 444, in some embodiments, the system may transmit a
response to the request to purchase the plurality of items. In some
embodiments, the system may transmit the response to a computing
device of the user, while in other embodiments, the system may
transmit the response to a computing device of a third party, such
as a ticket agent or broker or customer service agent. In a further
embodiment, the system may provide the user with an opportunity to
purchase the one or more items at the final price 442, such as via
a credit card, debit card, check, or other means.
C. Systems and Methods for Selling and Validating Access Tickets or
Tokens
[0149] As discussed above, in many embodiments, the dynamic pricing
system described herein may be used to purchase one or more items
while leaving one or more terms or characteristics of the item
unspecified. For example, in one such embodiment, a user may
purchase an admission ticket to a museum or access pass to a
nightclub, without specifying a day, time, or date of entry. As
discussed above, in some embodiments, the item may be priced based
on a highest net price for the item of a plurality of net prices
identified as leaves in a hierarchical tree corresponding to one or
more specified terms or characteristics of the item in the order
and each variable value of the one or more unspecified terms or
characteristics of the item in the order. For example, referring
briefly back to the hierarchical tree illustrated in FIG. 3C, if
the user specified in the request that the item was a child ticket,
but did not specify a date range, day, or time, the dynamic pricing
engine may identify the highest net price of $8 among the four
leaves corresponding to child tickets. If instead the user
specified that the ticket was an adult ticket, to be used on a
Saturday, the dynamic pricing engine may identify the highest net
price of $12 from the two leaves corresponding to adult tickets
used on a Saturday. In other embodiments, different variables may
be left unspecified, such as size or color of a clothing item or
other good; shipping options, such as class of shipment; whether an
item will be delivered or picked up; whether a software program
will be downloaded or mailed on a CD or DVD; or any other type and
form of variable. Accordingly, while the examples illustrated in
FIGS. 3A-3C include temporal variables (e.g. date range, day, and
time) and class variables (e.g. adult or child) for admission or
access tickets, the concepts can apply equally to other variables
that may be applicable to admission or access tickets, or may not
be applicable (e.g. color, size, material, pattern, shipping,
etc.). By basing price calculations off the highest net price, the
dynamic pricing system allows for flexibility by the user while
preserving business margin goals of the system operator.
[0150] When the item order is fulfilled (such as when the goods are
shipped or otherwise delivered to the user, when the user uses the
gift card or certificate, when the user accesses the attraction or
event or otherwise uses the ticket or token, or at similar times),
values that were unspecified by the user at the time of ordering
may be fixed. Because these values must be fixed when the order is
fulfill, these may be considered terms that are required to be
specified for the order to be fulfilled. In some embodiments, the
user may expressly specify the value prior to fulfillment, such as
where the user determines that they want an item delivered or
shipped first class as opposed to ground. In other embodiments, the
value may be specified as a result of the user's actions, such as a
time or date of access. Once the values are specified, the dynamic
pricing system may determine an actual net price, which may be less
than the net price identified during calculation of the sale price
for the item. This actual net price may be provided to the item
vendor, either immediately or at some point in the future according
to a billing or payment agreement.
[0151] For example, still referring to FIG. 3C, in the example
embodiment illustrated, if a user purchases an adult ticket without
specifying a day or time of access, the dynamic pricing engine may
use the highest leaf net price of $12 for calculating business
margins and determining the sale price. If the user subsequently
uses the ticket on a Monday, then only the actual net price of $8
may be due to the vendor. Accordingly, it may be desirable for the
dynamic pricing system to include functionality for determining an
actual net price when a term that was unspecified at the time of
purchase becomes specified.
[0152] Furthermore, the same functionality for determining the
actual net price may provide an ability to validate or verify an
access or admission request where one or more terms were
unspecified at the time of purchase and once specified, may be
either valid or invalid. For example, a user may purchase an access
ticket to an attraction without specifying a time or date of entry.
The attraction may be accessible through an automated kiosk, an
electronic gate, or other similar feature that allows the user to
gain access upon inserting, scanning, dipping, or otherwise
utilizing a valid ticket. For example, in one embodiment, the
ticket may be a multiday access pass for a subway system, and the
gate may be an automated gate that opens when the ticket is
inserted into a reader. When the user inserts the ticket into the
reader, the reader may send a validation request to the dynamic
pricing system. In some embodiments, the validation request may
indicate that the ticket was purchased with one or more terms
unspecified, such as a day or time of entry. The dynamic pricing
engine may search a hierarchical tree for a leaf or contract
corresponding to (i) values for the ticket that were specified at
time of purchase (such as an adult admission, or a destination
city), and (ii) values for the ticket that are specified or fixed
when the request is made or when the ticket is validated (such as a
current timestamp or date). If a corresponding leaf exists, then
the ticket is valid, and the dynamic pricing system may respond
with a message indicating the ticket is valid. For example, still
referring to the example shown in FIG. 3C, if a request is made to
validate or allow access via an adult ticket that was purchased
without a day or time specified, and the request is made at 8:00 AM
on a Friday, no leaf corresponds to that combination of terms (the
time range in 322c is from 9:00 AM to 3:00 PM). Accordingly, the
system may respond that the request is invalid at this time. In a
further embodiment, the response may indicate what value is needed
for the ticket to be valid, such as indicating that the ticket will
become valid at 9:00 AM.
[0153] In a similar example, a user may purchase a ticket to a
matinee showing of a movie, without specifying the day or time of
use, or even which movie or theater. When the user attempts to use
the ticket, a request may be sent to the dynamic pricing system,
which may search a hierarchical tree for a leaf corresponding to a
matinee ticket at the time and day of the request. If the request
is made at a time when a regular movie is showing rather than a
matinee, then the hierarchical tree may have no leaf corresponding
to a matinee ticket at that time, and the dynamic pricing system
may properly respond that the ticket is not valid or that access
should not be allowed.
[0154] Referring now to FIG. 5A, illustrated is a flow chart of an
embodiment of a method 500 of selling an item with an unspecified
term. In brief overview, at step 502, the server or dynamic pricing
system may receive a request to purchase an item. At step 504, the
dynamic pricing system may determine that at least one term
required for fulfilling the order is unspecified. At step 506, the
dynamic pricing system may identify a contract or leaf with a
highest net price of a plurality of contracts or leaves
corresponding to different values of the unspecified at least one
term. At step 508, the dynamic pricing system may respond with an
offer to sell the item at a sale price based on the net price of
the identified contract or leaf.
[0155] Still referring to FIG. 5A and in greater detail, at step
502, the server may receive a request to purchase an item. The
request may be received using any of the methods or systems
discussed herein. In some embodiments, the request may comprise an
API request, a data request, a submitted query form such as an HTML
GET or POST request, or any other type and form of request. In some
embodiments, the request may be received via a network
communication from a computing device used by the user, such as a
desktop computer, laptop computer, tablet computer, smartphone, or
other device. In some such embodiments, the request may be made
through a web application or form, while in other such embodiments,
the request may be made through a dedicated application. In some
embodiments, the request may specify a first one or more terms for
the item, such as class, size, type, time, date, day, month,
duration, color, delivery or shipment method, or any other
characteristic of the item. In many embodiments, the request may
not specify a second one or more terms. The second one or more
terms may be required to be fixed, specified, or otherwise
established in order to fulfill the purchased order, such as any of
the terms mentioned above. Terms may be fixed explicitly, such as
the purchaser specifying a value of the term at time of fulfillment
of the order, or terms may be fixed implicitly, such as a timestamp
or date of access. In some embodiments, the item may be an access
ticket to an attraction or an event, a theater ticket, a movie
ticket, a museum admission, an access token to an online
application or multiplayer game, a book, clothing, an electronic
book, a gift card, a gift certificate, or any other type and form
of item discussed herein.
[0156] At step 504, in some embodiments, a dynamic pricing engine
may determine that at least one term required for fulfilling the
order is unspecified. In some embodiments, the request may
explicitly identify that at least one required term is unspecified.
In other embodiments, the dynamic pricing engine may inspect the
request to identify that a required term is missing or unspecified.
In still other embodiments, the dynamic pricing engine may search a
hierarchical tree for a leaf (sometimes referred to as a contract)
corresponding to the request using one or more terms specified in
the request. In one such embodiment, if the dynamic pricing engine
only finds a single leaf corresponding to the terms specified in
the request, then no additional terms are required to be specified.
Conversely, if the dynamic pricing engine finds a plurality of
leaves or contracts corresponding to the terms specified in the
request, then any terms with values that vary between the leaves
may be required to be specified for the order to be fulfilled.
Searching the hierarchical tree may be performed using any search
algorithm.
[0157] At step 506, in some embodiments, the dynamic pricing engine
may identify a leaf or contract with the highest net price of a
plurality of leaves or contracts corresponding to the terms
specified in the request and different values of the unspecified
term. In some embodiments, identifying the leaf with the highest
net price may comprise comparing each net price of a plurality of
leaves to determine the leaf with the highest net price. In some
embodiments, the highest net price may be shared by multiple leaves
with the same net price. In such embodiments, the dynamic pricing
engine may identify either leaf, or may otherwise retrieve the net
price from either leaf.
[0158] At step 508, in some embodiments, the dynamic pricing engine
may respond to the request with an offer to sell the item at a sale
price based on the net price of the identified leaf In other
embodiments, the dynamic pricing engine may respond to the request
with an offer to sell the item at a sale price based on the highest
net price identified in the plurality of contracts. In many
embodiments, the sale price may be determined according to method
420, discussed above.
[0159] Referring now to FIG. 5B, illustrated is a flow chart of an
embodiment of a method 520 of validating an order purchased with an
unspecified term. In some embodiments, the order may comprise an
order for an access ticket or admission ticket or access token. In
such embodiments, validation may comprise determining the ticket or
token is valid and/or allowing access based on a determined value
for an access term unspecified at the time of purchase. In other
embodiments, the order may comprise an order for goods or services.
In such embodiments, validation may comprise determining that the
order is valid and fulfilling the order based on a determined or
specified value for a term unspecified at the time of purchase.
[0160] At step 522, a validation system may receive a request to
fulfill or validate an order, the order having been purchased with
at least one unspecified term required to be specified to fulfill
or validate the order. In some embodiments, the request may
indicate that the order was purchased with at least one unspecified
term. For example, the request may identify the one or more terms
that were unspecified. In other embodiments, the request may only
identify the order. For example, the request may include an order
number or purchase number or another identifier to uniquely
identify the order. The identifier may be encoded in a bar code,
data matrix code, magnetic strip, or other marking system. In such
embodiments, at step 524, the validation system may retrieve an
order or purchase record associated with the identifier and, at
step 526, identify that the order was purchased with the at least
one unspecified term.
[0161] At step 528, the validation system may set the at least one
unspecified term or terms to a value. In some embodiments, the
validation system may retrieve the value from a counter, timer or
other service. For example, in one embodiment in which the
unspecified term is a time, the validation system may retrieve a
timestamp from a timer or time server. In embodiments in which the
unspecified term is a destination name, event name, venue name,
attraction name, or other similar characteristic, the validation
system may retrieve or receive the value from the requestor. For
example, in one such embodiment, the user may have purchased an
admission ticket to three museums, but did not specify at the time
of purchase which of a larger number of museums the user will
visit. The user may then visit a museum and scan a barcode or other
identifier on the ticket via an automated gate, kiosk, customer
service computing device, or other device. The device may transmit
a request to validate the ticket to the validation system. In some
embodiments, the device may transmit an identifier of the location,
such as the museum name, address, or an identifier associated with
the location. In some embodiments, the device may transmit the
identifier responsive to a request for the identifier from the
validation system.
[0162] Based on the set value or values for the at least one
unspecified term or terms, at step 530, the validation system may
determine if the order is valid. Determining if the order is valid
may comprise searching a hierarchical tree for a leaf corresponding
to one or more values specified by the user at the time of purchase
and identified in the request or the purchase record, and
corresponding to the set value or values for the at least one
unspecified term or terms not specified by the user at the time of
purchase. As discussed above, once every required term is specified
or set, either (i) no leaves will correspond to the specified or
set values or (ii) a single leaf will correspond to the specified
or set values. Accordingly, the validation system will be able to
determine, respectively, that the order is (i) not valid, or (ii)
is valid.
[0163] At step 532, the validation system may transmit a validation
response, responsive to the determination. In some embodiments,
transmitting a validation response may comprise transmitting a
response indicating the order is not valid. In a further
embodiment, the response may indicate a variable that must be
changed to be valid, such as a future time of entry when the order
will become valid. In other embodiments, transmitting a validation
response may comprise transmitting a response indicating the order
is valid. In a further embodiment, the response may indicate to
allow access to an attraction or event or other location. For
example, in one embodiment in which the order is for an airline
ticket, the response may indicate that the purchaser may board the
aircraft.
[0164] At step 534, in some embodiments in which the order is
determined to be valid, the validation system may identify the net
price in the leaf or contract corresponding to one or more values
specified by the user at the time of purchase and identified in the
request or the purchase record, and corresponding to the set value
or values for the at least one unspecified term or terms not
specified by the user at the time of purchase. At step 536, in some
embodiments, the validation system may initiate payment of the
identified net price to the vendor of the item for which the order
was validated. In some embodiments, initiating payment may comprise
directing an accounts payable or payment system to initiate payment
to the vendor. In other embodiments, initiating payment may
comprise adding an indicator of the net price due to a payment
record for the vendor, such that a future payment may include
payment of the net price for the item. Payment may be completed
immediately, or at a predetermined or periodic future time.
[0165] Referring now to FIG. 5C, illustrated is a flow chart of an
embodiment of a method 540 of selling an access token or ticket
with an unspecified term. At step 542, the server or dynamic
pricing system may receive a request to purchase an access ticket
or token to an event, attraction, venue, transportation service,
remote application, cloud computing service, or any other similar
service, location, or occurrence. The request may be received using
any of the methods or systems discussed herein. In some
embodiments, the request may comprise an API request, a data
request, a submitted query form such as an HTML GET or POST
request, or any other type and form of request. In some
embodiments, the request may be received via a network
communication from a computing device used by the user, such as a
desktop computer, laptop computer, tablet computer, smartphone, or
other device. In some such embodiments, the request may be made
through a web application or form, while in other such embodiments,
the request may be made through a dedicated application. In some
embodiments, the request may specify a first one or more access
terms, such as a ticket class, type, time, date, day, month,
duration, or any other access term. In many embodiments, the
request may not specify a second one or more access terms. The
second one or more access terms may be required to be fixed,
specified, or otherwise established in order to allow access, such
as any of the terms mentioned above. Terms may be fixed explicitly,
such as the purchaser specifying a value of the term at time of
fulfillment of the order, or terms may be fixed implicitly, such as
a timestamp or date of access.
[0166] At step 544, the dynamic pricing system may determine that
at least one term required for access is unspecified, such as an
access time or date. In some embodiments, the request may
explicitly identify that at least one required access term is
unspecified. In other embodiments, the dynamic pricing engine may
inspect the request to identify that a required access term is
missing or unspecified. In still other embodiments, the dynamic
pricing engine may search a hierarchical tree for a leaf or
contract corresponding to the request using one or more access
terms specified in the request. In one such embodiment, if the
dynamic pricing engine only finds a single leaf corresponding to
the access terms specified in the request, then no additional
access terms are required to be specified. Conversely, if the
dynamic pricing engine finds a plurality of leaves or contracts
corresponding to the access terms specified in the request, then
any access terms with values that vary between the leaves may be
required to be specified for the order to be fulfilled. Searching
the hierarchical tree may be performed using any search
algorithm.
[0167] At step 546, the dynamic pricing system may identify a
contract or leaf with a highest net price of a plurality of
contracts or leaves corresponding to different values of the
unspecified at least one access term. In some embodiments,
identifying the leaf with the highest net price may comprise
comparing each net price of a plurality of leaves to determine the
leaf with the highest net price. In some embodiments, the highest
net price may be shared by multiple leaves with the same net price.
In such embodiments, the dynamic pricing engine may identify either
leaf, or may otherwise retrieve the net price from either leaf.
[0168] At step 548, the dynamic pricing system may respond with an
offer to sell the access ticket or token at a sale price based on
the net price of the identified contract or leaf. In other
embodiments, the dynamic pricing engine may respond to the request
with an offer to sell the access ticket or token at a sale price
based on the highest net price identified in the plurality of
contracts. In many embodiments, the sale price may be determined
according to method 420, discussed above.
[0169] Referring briefly to FIG. 5D, illustrated is a flow chart of
an embodiment of a method 560 of delivering an access token
purchased with an unspecified term. For example, the access token
may comprise a cookie, token, certificate, password, or other
identifier allowing access to a service, such as a cloud computing
service, web application, remote server, or other service. In other
embodiments, the access token may comprise a message indicating
that a purchaser should be allowed access to something. For
example, the access token may be a message sent to unlock an
automatic gate, indicate to an agent that the purchaser should be
allowed to pass, or otherwise allow access. Accordingly, the access
provided when the access token is delivered may be physical or
virtual access. Similar to the unspecified terms in the methods
discussed above, the unspecified term may be a term that is
required for access, such as a time of access or day of access.
[0170] At step 562, an access validation system may receive a
request for delivery of an access token purchased without a
specified value for one or more access terms. In some embodiments,
the request may explicitly identify the one or more unspecified
access terms, while in other embodiments, the request may be silent
regarding the unspecified access terms. In a further embodiment,
the request may include a unique identifier. The access validation
system may use the unique identifier to retrieve an associated
purchase record from a purchase database, the purchase record
identifying the one or more unspecified access terms.
[0171] At step 564, the access validation system may identify a
value for the one or more unspecified access terms. In some
embodiments, identifying a value may comprise retrieving a value
for the term, such as a timestamp value, a date value, a day value,
an account balance, or a counter value. In other embodiments,
identifying a value may comprise identifying a value included in
the request. For example, in one such embodiment, the request may
indicate that the access token was previously purchased without a
time of entry, and may further include a desired access time or a
current time at which access is being attempted or validation is
being requested.
[0172] At step 566, the access validation system may determine
whether the access token is valid, based on the identified value or
values for the one or more access terms. As discussed above,
determining whether the access token is valid may comprise
searching a hierarchical tree for a leaf corresponding to the
identified value or values for the one or more access terms. The
leaf may further correspond to one or more access terms that were
specified at time of purchase. If no leaf is found, then in some
embodiments, the validation system may respond to the request
indicating that the access token is invalid. In a further
embodiment, the validation system may indicate a value or values
for the one or more unspecified access terms that may be required
for the token to be valid, such as a time at which the token is
valid or a minimum account balance.
[0173] If a leaf is found, the validation system may determine the
access token is valid. Responsive to the determination, at step
568, the access validation system may deliver the requested access
token. In some embodiments, delivering the access token may
comprise transmitting a token, cookie, password, pass code,
certificate, string, or other data to the requestor or a third
party. In other embodiments, delivering the access token may
comprise indicating to an agent that the requestor should be
granted access.
[0174] In some embodiments, the access and validation system may
provide variable tickets, allowing consumers to pre-purchase access
to an attraction without necessarily identifying the attraction.
For example, in one embodiment, a consumer may purchase an access
ticket for x of y attractions, such as any 3 of 5 predetermined
attractions, or an access ticket that allows access to a museum and
one of either of a planetarium or an iMAX theater. Thus, in one
embodiment of method 560, an attraction name or identification may
be an unspecified access term at time of purchase. The validation
system may identify, for example, that the attraction is one of the
attractions predefined for the consumer's variable access ticket,
and may provide an access token and decrement a value associated
with the customer ticket or account. This may be particularly
valuable for tourists who may determine that they want to visit a
number of attractions in a city, but do not want to be tied to
specific selected attractions at time of purchase.
D. Systems and Methods for Dynamic Pricing of an Extended Order or
Offer
[0175] As discussed above, in many embodiments, the systems and
methods described herein may be used to provide discounted pricing
to an order comprising a plurality of items, and may determine a
sale price for a consumer that is balanced against one or more
business margin thresholds of the dynamic pricing system operator.
In a further embodiment, discounted pricing may be extended to
orders or offers purchased or accepted after the initial purchase,
and in some cases, after the order or offer has been fulfilled or
access granted based on the order. For example, as discussed above,
in some embodiments a user may request to purchase a ticket for
access to three attractions, such as museums, clubs, or similar
events. Using the dynamic pricing system to balance net prices for
each attraction with overall business thresholds, along with
optional volume discounts, a discounted sale price may be
determined for a ticket allowing access to all three attractions.
The user may visit one or more of the museums, and then decide that
they wish to add an additional attraction to the ticket. If the
user simply purchases a new ticket for the single attraction,
volume discounts can not be applied because there is only one item
in the order, and a business margin can not take advantage of
greater margins on individual items in the order to provide further
discounts to the user. However, by having the new purchase relate
back to the original purchase, as if it were made at the same time,
the sale price for the ticket may be dynamically recalculated, and
a cost difference identified for the user to pay to add the
additional item. This may result in increased discounts, as well as
providing the user with greater flexibility.
[0176] Furthermore, extending dynamic pricing may allow for
upselling or cross-selling opportunities. For example, a user who
purchased a lift ticket to a ski resort may arrive and realize that
they've forgotten their skis, or need new gloves, or wish to
purchase a day pass for a spa. The user may be further encouraged
to make a new purchase or rental if they can add these items to the
previously-purchased order of the lift ticket, to take advantage of
volume discounts and discounts responsive to business margin
thresholds.
[0177] Similarly, in some embodiments, offers to purchase items
using an extended dynamic pricing incorporating a previously
purchased item or items may be sent to the user. The offers may be
responsive to a purchase history or history of similar purchases by
other users. For example, if users who purchase a first item, such
as a ticket to a football game, frequently purchase a second item,
such as a pre-paid parking pass, pre-paid concessions, a ticket to
a later game, a team jersey, or other items, offers to purchase
these items using extended dynamic pricing may be provided to
purchasers of the first item.
[0178] In other embodiments, up-selling or cross-selling
opportunities may be provided based on a location. For example,
when a user purchases access to a first attraction, an offer may be
provided to purchase access to nearby attractions using extended
dynamic pricing. In some embodiments, the offer may be extended to
the user when they access the first attraction. For instance, in
one such embodiment in which a city tour departure point is next to
a local attraction, such as an aquarium, when a user who has
purchased access to the aquarium uses their ticket, an offer may be
provided to the user to immediately purchase a ticket to the nearby
tour at a discounted price that incorporates volume discounting and
net price balancing from their previous purchase of the aquarium
ticket. In another embodiment, a location service of a mobile
computing device may be used to detect a user location, and offers
to purchase tickets to an attraction at an extended discount price
may be transmitted to the user's mobile computing device when the
user is in proximity to the attraction.
[0179] Accordingly, in many embodiments in which a user purchases
an access ticket to one or more attractions, events, services, or
similar items, the user may provided with a single ticket, while
retaining the flexibility to add additional attractions, events,
services or similar items to the ticket. In some embodiments, the
user may even remove previously purchased items from the ticket and
receive a credit or refund for the price difference, or replace
previously purchased items from the ticket with new items.
Accordingly, a single ticket may be used for access to multiple
venues. In some embodiments, the ticket may comprise a card or pass
encoded with magnetic or optical data or a smartcard or
radio-frequency identification (RFID) card or pass encoded with
data that uniquely identifies the ticket. In other embodiments, the
ticket may comprise a bar code or data code delivered to the user
electronically, such as via an email or application. In a further
embodiment, the ticket may be retrieved or the code may be
displayed on a mobile computing device, such as a smartphone, for
reading by an optical scanner. In one embodiment, the ticket may
include an expiration date or term that the user can add or remove
purchases from the ticket, or a period during which any purchased
access must be used. This may be done for accounting purposes so
that revenue may be realized. In one such embodiment, the
expiration date or term may be a month, six months, a year, or any
other period, and may be calculated from the date of first
purchase, the date of first access, or any other time period.
[0180] Referring now to FIG. 6, illustrated is a flow chart of an
embodiment of a method 600 of extending discounted pricing of an
order to items added to the order after purchase of the order. In
brief overview, at step 602, a dynamic pricing system may receive a
selection of one or more items to be purchased by a user. At step
604, the dynamic pricing system may determine a first discounted
sale price to purchase the selected one or more items. At step 606,
the dynamic pricing system may receive a first request to complete
the order. At step 608, the dynamic pricing system may receive a
second request to add an item to the order. At step 610, the
dynamic pricing system may determine a second discounted sale price
for the order.
[0181] Still referring to FIG. 6 and in more detail, at step 602,
the dynamic pricing system may receive a selection of a first one
or more items to be purchased by a user. In some embodiments,
receiving the selection of the first one or more items may comprise
receiving a request to purchase the first one or more items, as
discussed above. At step 604, the dynamic pricing system may
determine a first discounted sale price for the first one or more
items. In many embodiments, determining the first discounted sale
price may comprise performing an embodiment of method 420,
discussed above.
[0182] At step 606, the dynamic pricing system may receive a first
request to complete the order at the first discounted sale price.
In some embodiments, and responsive to the first request, the
dynamic pricing system may complete the order at the first
discounted sale price. Completing the order may comprise completing
a purchase transaction, charging the user, billing the user, and/or
delivering the one or more items as discussed above. In many
embodiments, the order may be completed or purchased, but not yet
fulfilled. For example, as discussed above, in embodiments in which
the item is delivered at a future date or is access to an
attraction or service, the order may be completed by charging the
user, even though the user has not yet accessed the attraction or
the item has not yet been fulfilled.
[0183] At a subsequent time, the dynamic pricing system may receive
a second request to add a second one or more items to the order at
step 608. In some embodiments, the second request may be generated
or initiated by the user. In other embodiments, such as where the
system identifies a possible up-sell or cross-sell opportunity, the
second request may be generated or initiated by the dynamic pricing
system. In some embodiments, the second one or more items may be
determined responsive to a location of the user, such as a location
determined via a mobile computing device or determined when the
user accesses an attraction at a known location. In other
embodiments, the second one or more items may be determined
responsive to selections or purchases made by other users who also
selected the first one or more items.
[0184] In many embodiments, the subsequent time may be after the
user has received, accessed, or otherwise utilized one or more of
the first one or more items. For example, the subsequent time may
be after the user has used an access ticket to an attraction that
was selected as one of the first one or more items, or the
subsequent time may be after the user has received a book that was
one of the first one or more items. In other embodiments, the
subsequent time may be after the user has been billed or has paid
for the order at step 606.
[0185] At step 610, the dynamic pricing system may determine a
second discounted sale price. In some embodiments, determining the
second discounted sale price may comprise retrieving a purchase
record of the order including the first one or more items. The
dynamic pricing system may determine the second discounted sale
price based on a purchase of the first one or more items and the
second one or more items, using any of the embodiments of method
420 discussed above. The second discounted sale price may comprise
a sale price for the first one or more items and the second one or
more items, minus the first discounted sale price. Accordingly, the
second discounted sale price may represent a difference between the
sale price for the first one or more items already paid by the
user, and the sale price for the first one or more items and the
second one or more items. In some embodiments, the dynamic pricing
system may present to the user an offer to purchase the second one
or more items at the second discounted sale price.
[0186] As discussed above, in some embodiments, the items may
comprise goods such as books, clothing, software, electronic items,
electronic books, toys, gift certificates, or other tangible or
intangible goods. In other embodiments, the items may comprise
admissions to events such as concerts or theater shows, attractions
such as museums or amusement parks, or services, such as tours,
travel tickets, restaurant reservations, or other similar services
or attractions.
[0187] Illustrated in FIG. 7 is a flow chart of an embodiment of a
method 700 of offering a new attraction to add to an access ticket.
In brief overview, at step 702, a dynamic pricing system may
provide an access ticket to a first one or more attractions. At
step 704, a second one or more attractions may be identified. At
step 706, a discounted sale price for access to the second one or
more attractions may be determined, based on the sale price or
retail and net prices of access to the first one or more
attractions. At step 708, an offer to purchase access to the second
one or more attractions at the determined discounted sale price may
be transmitted to the user or consumer. At step 710, the dynamic
pricing system may receive a selection to purchase access to at
least one of the second one or more attractions. At step 712, the
access ticket may be updated to include access to the selected
attractions.
[0188] Still referring to FIG. 7 and in more detail, at step 702, a
dynamic pricing system may provide an access ticket to a first one
or more attractions. As discussed above, the access ticket may
comprise a card, smartcard, or electronic ticket, or any other type
and form of access ticket. The access ticket may be provided
responsive to the user purchasing access to the first one or more
attractions, as discussed above.
[0189] At step 704, a second one or more attractions may be
identified. In one embodiment, the dynamic pricing system or a
sales engine may identify the second one or more attractions. In
some embodiments, such identification may be responsive to other
users who purchased access to the first one or more attractions
also purchasing access to the second one or more attractions, or
such identification may be responsive to geographical proximity,
attraction similarity, or any other similar characteristics. In
other embodiments, such identification may be responsive to the
user accessing an attraction of the first one or more attractions
that is in geographical proximity to an attraction in the second
one or more attractions. In another embodiment, the purchaser of
the access ticket may identify a second one or more attractions.
The identification may be performed at a time subsequent to when
the purchaser was provided with the access ticket to the first one
or more attractions.
[0190] At step 706, the dynamic pricing engine may determine a
discounted sale price for access to the second one or more
attractions. Determining the discounted sale price may comprise
retrieving a purchase record for the previously purchased access
ticket, and/or retrieving a previous sale price paid by the
purchaser or user. The discounted sale price may be based on the
sale price, or net prices and retail prices of the first one or
more attractions, as well as the net prices and retail prices of
the second one or more attractions. The discounted sale price may
be determined using any of the embodiments of method 420, discussed
above. In many embodiments, the discounted sale price may comprise
a difference between a previously paid purchase price for the
access ticket and a sale price determined via method 420.
Accordingly, the discounted sale price may comprise a price to add
access to the second one or more attractions to the access
ticket.
[0191] At step 708, an offer to purchase access to the second one
or more attractions at the determined discounted sale price may be
provided to the purchaser or user. In many embodiments, the offer
may be delivered via an email, text message, voice message,
application alert, popup message, or other means. In a further
embodiment, the offer may indicate the discounted sale price, as
well as a non-discounted or full retail price of access to the
second one or more attractions, to show the potential savings by
the user.
[0192] At step 710, the dynamic pricing system may receive a
selection from the purchaser or user to purchase access to at least
one of the second one or more attractions. In some embodiments in
which the user or purchaser selects purchase of all of the second
one or more attractions, the user or purchaser may be charged the
determined discounted sale price. In other embodiments in which the
user or purchaser selects fewer than all of the second one or more
attractions, the dynamic pricing system may re-determine the
discounted sale price based on the selected at least one of the
second one or more attractions.
[0193] At step 712, the dynamic pricing system may update the
access ticket to include access to the selected at least one of the
second one or more attractions. In some embodiments, updating the
access ticket may comprise updating a purchase record associated
with the access ticket. For example, in embodiments where the
access ticket is delivered to the user as a bar code or data code
or other unique identifier, the dynamic pricing system may update a
purchase record associated with the unique identifier to indicate
that the user has purchased access to the selected at least one of
the second one or more attractions. In some embodiments, the
dynamic pricing system may further charge the user the discounted
sale price. Charging the user may comprise deducting the discounted
sale price from a stored user credit, such as where the user has
removed a previously purchased item from an order. In other
embodiments, charging the user may comprise charging a user's
credit card, billing the user, or otherwise receiving payment from
the user.
E. Systems and Methods for Providing Enhanced Data Collection and
Reporting for Improved Ticket Pricing and Marketing
[0194] In some embodiments of access systems for attractions, an
access control system, such as a gate, turnstyle, kiosk,
point-of-sale system, card scanner, terminal, or other system
providing access verification and entrance control, can report that
a specific user entered the attraction at a specific time to a
central database or administration system. In other embodiments,
this data may be recorded by a centralized authentication system.
Because users or customers may visit multiple attractions, it may
be desirable to aggregate this data to determine pathing between
attractions. For example, referring briefly to FIG. 8A, multiple
attractions 802-806 may exist in local geographic area. For
example, a museum may be located near a tour bus departure area, a
popular restaurant, a shopping area, or other attractions. The
geographic area may be a city, metropolitan area, or subsection of
a city. Accordingly, users may walk, drive, or take public or
private transportation between attractions.
[0195] For marketing or other business purposes, as well as
providing enhanced dynamic pricing, it may be desirable to generate
reports indicating that a user entered a first attraction 802,
followed by a second attraction 804, either within a predetermined
time period (such as an hour, a few hours, or a day) or simply
prior to entering any other system-controlled attraction. For
example, if many customers who enter a first attraction 802 are
likely to also enter a second attraction 804 within a day,
discounts for access to both attractions may be determined and/or
offered to potential customers.
[0196] Many access systems may only provide details when a user
enters an attraction (e.g. dunks a smartcard, provides a ticket to
be scanned for entry, etc.). While these systems can provide orders
and times of entry, they cannot determine accurately how long the
customer remains at the attraction (sometimes referred to as "dwell
time") or what travel path they took to reach the next attraction.
Accordingly, in some embodiments of the systems and methods
disclosed herein, enhanced location-based reporting may be provided
to the centralized access system. For example, in one embodiment, a
user may use a smartphone for access to an attraction. The
smartphone may include capabilities for location-based services,
including GPS and/or cellular or wifi-based triangulation. The
location data may be stored along with timestamps creating a highly
detailed travel pathing map of the user. This data may be parsed to
determine dwell time at a location (e.g. when the user's position
doesn't change more than a specified amount for a period of time),
as well as identifying travel paths between attractions. Other
devices capable of determining and reporting location may be
similarly employed, including GPS devices, laptops, tablets,
non-smart phones that are still capable of cellular triangulation
or tower identification reporting, or other devices.
[0197] This data may then be used to provide enhanced marketing or
dynamic pricing. For example, referring briefly to FIG. 8A, if it
can be determined that many customers travel along a path 808a from
a first attraction 802 to a second attraction 804 past a third
attraction 806, a discount may be provided for the third attraction
806 to entice customers to stop, as shown in FIG. 8B and travel
path 808b. For example, in one embodiment in which customers
typically walk from a local museum 802 to a shopping area 804 past
a well-known pastry shop, a discount or coupon may be provided to
encourage customers to stop. The coupon may represent an added
value for customers at little or no cost to the system operator if,
for example, the shop owner is willing to subsidize the discount in
exchange for the increased business.
[0198] Furthermore, in embodiments in which tickets to attractions
are provided on a time-period basis, such as a one-day or three-day
pass, it may be desirable for the system operator to encourage
users to visit certain attractions over others. For example, one
attraction, such as third attraction 806, may be low-cost or free
to the system operator, such as a public park or garden, local
shopping area, area where street performers typically gather, or
other attractions with a high business margin or profit for the
system operator after paying a net price to the attraction
operator. Customers may also typically visit these attractions for
a long period of time. Other attractions, such as first attraction
802 and second attraction 804, may be high-cost attractions with a
low business margin or small or negligible profit for the system
operator after paying a net price to the attraction operator. For
example, a museum with a high net price may represent a very small
profit for the system operator, while a restaurant may subsidize
customer discounts in exchange for increased business, and thus
represent either a large profit or no cost for the system operator,
depending on whether the operator charges for the discount
coupon.
[0199] In a time-period basis scenario, such as a one-day or
multi-day pass, if a second attraction 804 is a high cost
attraction and a third attraction 806 is a low or no cost
attraction, it may be useful to encourage customers to visit the
third attraction 806 on their way from the first attraction 802 to
the second attraction 804, as shown in FIG. 8B. In many instances,
if customers spend a sufficient time at the first attraction 802
and third attraction 806, they may not have enough time to visit
the second attraction 804 within the time period, using up a day of
their pass or letting it expire. The third attraction 806 thus
becomes a customer "distraction," increasing profit for the system
operator. By analyzing typical customer travel paths between
high-cost attractions, it may be possible to identify distractions
that the customers may be encouraged to visit through coupons,
discounts, advertising, or other features.
[0200] The report aggregation and analysis need not be limited to
entry times and location sensing. By integrating with various
point-of-sale or billing systems at an attraction, additional data
may be obtained that may be cross-referenced with customer
information. For example, purchase information for customers who
use the same credit card in a museum gift shop that they used to
purchase a ticket used for accessing the museum may be aggregated
to analyze typical purchase characteristics and provide targeted
discounts, offers, or advertisements. Data may be further
aggregated across the system, to identify typical purchase habits
of customers overall. For example, through the systems and methods
discussed herein, it may be determined that customers who visit a
first attraction in the morning are likely to arrive at a second
attraction in time for lunch, and are likely to purchase food at a
restaurant or concession stand within the second attraction.
Accordingly, a meal coupon may be provided to customers attending
the first attraction to further encourage them to visit the second
attraction, rather than an unassociated restaurant along the travel
path. In other embodiments, point-of-sale data for an attraction
may be used to identify what percentage of customers use pre-paid
tickets or passes as opposed to those purchasing tickets on-site,
which may be valuable for business margin analysis and marketing to
the attraction.
[0201] Referring now to FIG. 8C, illustrated is a block diagram of
another embodiment of a system for enhanced reporting,
incorporating third party data source aggregation. In brief
overview, a management system 810, which may comprise a server of a
dynamic pricing system operator, includes a report aggregator 818
and/or a path analyzer 820. Although illustrated within a single
management system 810, report aggregator 818 and path analyzer 820
may be provided by one or more servers in communication.
[0202] Report aggregator 818 may comprise an application, server,
daemon, service, or other executable code for receiving or
retrieving and aggregating data from a plurality of reporting
agents 816a-816b (referred to generally as reporting agents 816) at
one or more attractions. Reporting agents 816 may similarly
comprise applications, servers, daemons, services, clients, or
other executable code for aggregating data from point-of-sale
systems 812a-812b (referred to generally as point-of-sale systems
812) and/or billing systems 814a-814b (referred to generally as
billing systems 814). and transmitting said data to the report
aggregator 818. Point-of-sale systems 812 and billing systems 814
may comprise cashier terminals, ticket kiosks, credit card readers,
or any other type and form of system for transacting sales with
customers.
[0203] In some embodiments, report aggregator 818 may generate
reports of user or customer-specific data, attraction-specific
data, city-specific data, or data filtered by any other
characteristic, such as customers who visit a first attraction and
then a second attraction, or customers who visit a third attraction
and purchase goods while there.
[0204] In some embodiments, a management system 810 or a dynamic
pricing system as discussed above may comprise a path analyzer 820.
Path analyzer 820 may comprise an application, service, server,
daemon, routine, or other executable logic for determining a path
between a first attraction 802 and a second attraction 804, and
identifying a third attraction based on the determined path. For
example, in one embodiment, path analyzer 820 may identify a third
attraction within a predetermined distance from the travel path
between the first attraction 802 and the second attraction 804. In
another embodiment, path analyzer 820 may rank a plurality of
attractions within a predetermined distance from the travel path
based on a net price associated with each of the plurality of
attractions, such that path analyzer 820 may select a high-profit,
low net-price third attraction. In another similar embodiment, path
analyzer 820 may rank a plurality of attractions within a
predetermined distance from the travel path based on a dwell time,
or an average time that users stay at the attraction. This may be
determined based on entry/exit times, information provided by the
attraction operator, or any other data.
[0205] In some embodiments, the path analyzer 820 may determine
travel path based on map data, such as that provided by third party
providers such as Google Maps, provided by Google, Inc., or Bing
Maps, provided by Microsoft, Inc., or any other such providers.
Furthermore, although discussed above in connection to physical
attractions such as museums or parks, the same concepts can be
applied to non-physical attractions such as websites or cloud
services. Similar to monitoring physical pathing between
attractions, a customer's virtual path between services, web pages,
or other attractions may be tracked to determine order of
visitation, dwell time, and whether additional third-party services
are purchased. This data may be used for enhanced reporting for
marketing purposes, better calculating business margins, and
providing targeted coupons and discounts to customers.
[0206] Referring now to FIG. 8D, illustrated is a flow chart of an
embodiment of a method for providing enhanced marketing or
up-selling opportunities responsive to customer location and/or
path data between attractions. In brief overview, at step 850, a
device, such as a server of a dynamic pricing system operator or
other computing device as discussed above, may receive an
identification of a location of a user and a first attraction
selected for access by a user. At step 852, a path analyzer of the
device may determine a travel path from the user location to the
first attraction. At step 854, the path analyzer may identify a
second attraction near the travel path. At step 856, the device may
transmit an offer of access to the second attraction to a computing
device of the user. Still referring to FIG. 8D and in more detail,
at step 850, a device may receive an identification of a location
of a user and a first attraction selected for access by the user.
In some embodiments, the location may be a current location of the
user. For example, in one embodiment, the user may access a third
attraction, and the identification of access may be provided to the
device, indicating the user is at the location of the third
attraction. Thus, in many such embodiments, the "first" attraction
may be an attraction visited chronologically after the "third"
attraction. Accordingly, one of skill in the art may appreciate
that these identifiers may be used to distinguish attractions
rather than imply an order. In another embodiment, the device may
receive location data from a computing device of the user, such as
GPS, cellular, or WiFi location services of a smart phone of the
user. In other embodiments, the location may be a future location
of the user. For example, the user may be purchasing an access
ticket and selecting attractions to visit. The device may receive a
selection of a first attraction and identify the location of the
first attraction as a "user location" at which the user will be in
the future. This may be useful for suggesting up-sell opportunities
during purchase, based on travel paths between attractions selected
by the user during purchasing. In some embodiments, the device may
receive the identification of the user location from a smart phone
or other computing device of the user, while in other embodiments,
the device may receive the identification of the user location from
an access control at the attraction, such as a gate system, ticket
verification system, point-of-sale system, or other such
system.
[0207] At step 852, in some embodiments, a path analyzer executed
by the device may determine a travel path between the location of
the user and the first attraction selected for access. In some
embodiments, the path analyzer may transmit a request for
directions to a third party mapping service provider, while in
other embodiments, the path analyzer may include predefined paths,
saved paths from prior requests, or may communicate with a map
database provided by the device. The travel path may be via foot,
car, bicycle, public transportation, ferry, or any other travel
means. In some embodiments, the path analyzer may determine a
plurality of paths via different travel means. For example, in one
embodiment, the path analyzer may determine a first travel path if
the user walks from the location to the first attraction, or a
second travel path if the user takes public transportation from the
location to the first attraction. This may provide for different
up-sell opportunities, based on user preferences of travel. In
still other embodiments in which the attractions are virtual, the
path analyzer may determine a typical series of links between web
pages or selections for a user to travel from one virtual
attraction to another virtual attraction.
[0208] At step 854, the path analyzer may identify a second
attraction within a predetermined distance from the travel path. In
one embodiment, the path analyzer may identify attractions based on
a lateral distance from any point on the travel path between the
location and the first attraction, or the shortest length of a line
from the identified attraction to the travel path, orthogonal to
the path. In some embodiments, the travel path may be expanded to a
predetermined width or radius, and attractions within the expanded
boundaries may be identified. In other embodiments, the path
analyzer may search within an area defined by overlapping circles
centered on the user location and the first attraction, with
radiuses equal to the distance between the user location and the
first attraction. This may define an ovoid or somewhat
diamond-shaped region in which any point may be considered to be at
least partly "on the way" to the first attraction.
[0209] In some embodiments, the path analyzer may identify just a
single second attraction. In other embodiments, the path analyzer
may identify a plurality of attractions and may select an
attraction to be the second attraction, based on characteristics of
the attraction. For example, a plurality of attractions may be
located within the predefined distance to the path, overlapping
regions, or similar areas. In some embodiments, the path analyzer
may identify one or more attractions responsive to a net price of
the attraction being below a predetermined threshold. Such
attractions may be low-cost attractions for the dynamic system
operator, as discussed above. In other embodiments, the path
analyzer may identify one or more attractions based on an average
customer visit time or dwell time being above a predetermined
threshold. As discussed above, in some embodiments in which a
user's access ticket is time-limited, such as a day pass, directing
the user to a low net price, long dwell time attraction or
"distraction" may result in the user not arriving at the first
attraction with sufficient time to visit, or arriving after a
closing time or expiration of their day pass. If the first
attraction is a high net price attraction, not having to pay the
attraction the net price if the user fails to arrive in time may
result in a significant realized profit for the dynamic system
operator, similar to accounting "breakage". Thus, in one
embodiment, the time threshold may be set to a time until
expiration of the access ticket or until closure of the first
attraction.
[0210] At step 856, the device or a dynamic pricing system may
transmit an offer of access to the identified second attraction to
a computing device of the user. In some embodiments, the offer may
comprise an offer to add access to the identified second attraction
to an access ticket of the user, as discussed above. In some
embodiments, the device or dynamic pricing system may transmit an
offer of access to one or more of a plurality of identified
attractions, such as where several attractions are along the travel
path to the first attraction. In some embodiments, the plurality of
identified attractions may be ranked by distance, price, net price,
dwell time, or any other value. In some embodiments, a management
system executed by the device may transmit a request to a dynamic
pricing system to transmit the offer to the user, using any of the
systems and methods discussed above.
[0211] In some embodiments, the method of FIG. 8D may be repeated
iteratively. For example, a user may be at a location or
attraction, and the system may transmit an offer of access to a
nearby attraction to the user. Responsive to the user selecting to
purchase access to the nearby attraction, the system may then
transmit an offer of access to another attraction along or near the
travel path. In many instances, this may provide multiple up-sell
opportunities. For example, a user may be at an aquarium, and
responsive to receiving an identification of the user's location
(e.g. entry past a gate, or via location services of a mobile
computing device of the user), the device may transmit an offer to
purchase a ticket to a whale watch leaving from a nearby dock. If
the user accepts, the device may further transmit an offer to
purchase a discount on sunglasses or binoculars at a nearby kiosk,
or an offer to purchase a discounted meal at a nearby restaurant
while waiting for the whale watch. Accordingly, each up-sell
opportunity may provide opportunities for further up-sell
opportunities, all convenient to the user.
F. Systems and Methods for Rewards-Based Models for Ticket Pricing
and Marketing
[0212] In some embodiments of the systems and methods discussed
herein, customer rewards may be used to encourage additional use of
the system or encourage customers to take other actions that
increase brand visibility of the system through social marketing.
Rewards may comprise discounts, coupons, merchandise, gift
certificates, or any other type and form of reward. For example, in
some embodiments, rewards such as coupons or additional discounts
may be provided to customers, with greater discounts available as
customers use the system more. In a further embodiment, the rewards
may be integrated with a social networking platform, such as
Facebook, manufactured by Facebook Inc. of Menlo Park, Calif. For
example, as customers use the system to purchase and access
attractions, the customers may earn achievement points that may be
displayed on a social networking profile. In one embodiment,
predetermined amounts of points may be redeemed for extra
discounts, coupons, or other rewards. In another embodiment, a
customer may have a "level" and advance to higher levels by earning
more points. Each higher level may be associated with an additional
discount, further encouraging loyalty and use.
[0213] In other embodiments, rewards may be given responsive to
customer actions. For example, a customer may earn points or
rewards by writing and submitting a review of an attraction to the
system, getting a friend to sign-up, attending an attraction while
wearing a promotional t-shirt or hat, linking to the system via a
social networking site, or performing other actions. In some
embodiments, rewards may be given in exchange for customer
participation in a promotion, such as attending a specific
attraction on a specified day. This may be desirable for attraction
operators who may be willing to subsidize the rewards in exchange
for additional business during a slow period.
[0214] In other embodiments, rewards may be given in exchange for
customer participation in a marketing survey, or for providing
additional personal details to the system operator, such as family
size and ages, income level, typical vacation destinations and
duration, interests, or other information that may be useful for
targeted advertisements and offers. In one embodiment, the system
may provide a reward to a customer in exchange for providing access
to an email address book or social networking profile, allowing
marketing to friends and colleagues through recommendations.
[0215] Illustrated in FIG. 9A is a block diagram of an embodiment
of a method of providing a reward responsive to a customer history.
In brief overview, at step 902, a customer may visit an attraction.
The attraction may comprise a physical attraction, such as a
museum, restaurant, theme park, or theater, or may comprise a
virtual attraction, such as a web site, web service, cloud service,
online game, or any other type and form of attraction. At step 904,
the system may update a trip history responsive to the customer
visiting the attraction. In one embodiment, updating the trip
history may comprise posting a trip indicator to a social
networking site, identifying that the customer has attended an
attraction. The trip indicator may comprise a status update, wall
post, Twitter message, or any other type of public or private
notification. At step 906, the system may provide a reward to the
customer. In some embodiments, the notification may need to be
shared for the system to provide a reward to the customer,
providing enhanced marketing and advertising channels. As discussed
above, the reward may comprise a discount, coupon, certificate,
merchandise such as a t-shirt, hat, bumper sticker, promotional
mug, towel, or any other type and form of reward. In some
embodiments, as discussed above, the reward may comprise
achievement points or reward points added to a customer profile to
allow the customer to advance through achievement or reward levels.
In a further embodiment, responsive to the customer advancing a
level, a further notification may be posted.
[0216] Referring briefly to FIG. 9B, illustrated is a block diagram
of an embodiment of a method of providing a reward responsive to
customer actions. In response to a customer performing an action,
such as writing and submitting a review 908a, wearing promotional
gear such as a t-shirt or hat 908b, or taking other actions 908c
such as participating in a survey, inviting friends or colleagues
to the system, visiting an attraction on a specified day, or other
predetermined actions, a reward may be provided to the customer at
step 906.
[0217] In addition to marketing and advertising purposes and
allowing the customer to earn rewards, the trip history may be
useful as a record of the customer's visits to the attraction for
inclusion in photo albums, movies, or other memorabilia. In a
further embodiment, the trip history may be used by an integration
system to automatically tag photos taken by the customer. For
example, if the trip history indicates that a user visited a first
attraction on a certain day, with a dwell time of three hours,
photos taken by the user with a digital camera or smartphone during
those three hours may be automatically tagged with an
identification of the attraction, eliminating the need for the user
to manually sort and tag the photos. This may also be used to
automatically add stock photos or images of the attraction to a
user album. For example, if a user visits a museum, photos taken by
the user at the museum may be automatically tagged based on the
visit to the attraction. Additionally, images of the museum or
particular collections within the museum may be automatically
provided to the user, or provided for a fee, expanding the user's
photo album. This may be particularly appreciated in instances when
the user is unable to take pictures due to policies of the
attraction, and may increase customer loyalty.
[0218] Referring briefly to FIG. 9C, illustrated is a flow chart of
an embodiment of automatically generating a media collection
representing a user's visit to an attraction. At step 950, a
device, such as a computing device of the user or a computing
device of a dynamic pricing system operator, may comprise a record
generator, such as an application, service, server, routine, or
other executable code configured for generating a trip history or
record of the user's visits to attractions. In some embodiments,
the record generator may identify an attraction accessed by the
user, a user arrival time at the attraction, a user departure time
from the attraction, and/or a user dwell time at the attraction. In
one embodiment, the record generator may receive an indication of
arrival and departure from the attraction, such as via an entry or
departure gate, while in another embodiment, the record generator
may receive an indication of arrival and departure based on a
portable computing device of the user detecting a local signal,
such as a WiFi signal of the attraction. For example, in one
embodiment, an application on a smart phone of the user may monitor
broadcast wireless Service Set Identifiers (SSIDs) and determine
that a user is at an attraction, based on detecting an SSID
maintained by the attraction. In another embodiment, the computing
device may use GPS, cellular or WiFi location services to determine
that the user is within the boundaries of an attraction.
[0219] At step 952, the record generator may determine that an item
of media was recorded during the visit. In one embodiment, the
record generator may compare a timestamp of the item of media, such
as a photo, audio recording, or video recording, to the arrival and
departure time or arrival time and dwell time. In another
embodiment, the record generator may compare a location of
recording of the item of media identified in a metatag or other
identifier to a location of the attraction.
[0220] At step 954, the record generator may identify the item of
media with the identification of the attraction. In some
embodiments, the record generator may insert an identification of
the attraction, such as a name, into a metatag of the item of
media. In other embodiments, the record generator may include the
item of media in an album identified by the attraction
identification. In some embodiments, steps 952-954 may be performed
dynamically as each item of media is recorded, or may be performed
after recording a plurality of items of media and may be repeated
iteratively for each item of media.
[0221] At step 956, optionally in some embodiments, the record
generator may retrieve one or more additional items of media not
recorded by the user, such as images, videos, or other recordings
provided by the attraction operator. In some embodiments, the
additional items of media may be pre-tagged with an identification
of the attraction, while in other embodiments, the additional items
of media may be modified by the record generator to be identified
by the attraction identification, similar to the user-recorded
items of media. For example, in one such embodiment, the additional
items of media may be included in the album. At step 958, the
record generator may generate a media collection, such as the
album, a playlist of recordings, or other such collections, and may
provide the collection to the user. Accordingly, the record
generator may automatically create memorabilia or a record of a
trip for a user, providing an inexpensive benefit.
G. Systems and Methods for Improved Ticket Purchase and Access
[0222] Many customers carry portable computing devices, such as
Apple iOS-based smartphones and tablets such as the Apple iPhone
and iPad, or Google Android-based smartphones and tablets such as
the Motorola Xoom tablet, the Samsung Galaxy, or the HTC Sensation.
With networking capabilities and cameras, these devices can be used
for enhanced ticket purchase and access systems using built-in
capabilities.
[0223] For example, illustrated in FIG. 10A is an embodiment of a
system for providing text-message-based ticketing. In brief
overview, a smartphone 1000 may include the ability send text or
SMS messages. In one embodiment, a customer may utilize smartphone
1000 to send a text message 1002 to the dynamic pricing system
operator to purchase access to an attraction. The text message 1002
may comprise an identifier of a number of tickets, a ticket class
or classes, and an attraction identifier. For example, a sign may
be posted at the entrance to an attraction indicating that
customers may send a text to a predetermined number with a
predetermined code to purchase a ticket through their phone,
without having to wait in line. The system may respond with a text
message 1004 indicating the purchase request 1002 was accepted. In
some embodiments, text message 1004 may include an access or entry
code. In one such embodiment, the access or entry code may also be
simultaneously provided to the attraction operator. When the
customer requests access to the attraction and provides the entry
code, the attraction operator may compare the customer's code to a
list of received codes from the access system or dynamic pricing
system operator. If the customer's code matches, then the customer
may be granted entry and the code removed from the attraction
operator's list. In some embodiments, the codes may be valid for a
predetermined or limited amount of time, allowing re-use and
shorter codes without significantly compromising access security.
In one embodiment, the purchased ticket may be billed directly to
the customer's phone bill, eliminating the need for providing
credit card information over the phone.
[0224] In a similar concept, illustrated in FIGS. 10B and 10C are
embodiments of a system for providing QR code-based ticketing and
access. Although shown with QR codes, in many embodiments, bar
codes, text or number codes, data codes, or other images may be
utilized (referred to generally as code(s) 1006). In brief
overview, a customer may use a smartphone 1000 incorporating a
camera to take a picture of a QR code or other code 1006 provided
by an attraction operator. The code 1006 may identify the
attraction, a ticket price and/or class, or other information.
Although only one code 1006 is shown, in many embodiments, a
plurality of codes may be provided and customers may select a
ticket class for purchase by taking a picture of one code 1006 of
the plurality of codes 1006. In one embodiment, the customer may
send the picture via a multimedia or MMS message to the system
operator, while in another embodiment, the customer's smartphone
may parse the code to identify a data string, which may be
transmitted to the system operator.
[0225] As discussed above in connection with FIG. 10A, the system
operator may provide an access code to the customer once purchase
is confirmed. Referring briefly to FIG. 10C, in one such
embodiment, the system operator may either provide a data code such
as QR code 1008, or the customer's smartphone 1000 may parse an
access code received from the system operator and generate a QR
code 1008 or other data code. In some embodiments, the customer may
show the received or generated code 1008 on the display of their
smartphone 1000 to a scanner 1012 on an access gate 1010, such as
an optical scanner on a turnstyle as shown. In other embodiments,
the code may be shown on a customer's tablet or mobile computer, or
the customer may print the code for scanning.
[0226] Although described above in terms of text or multimedia
messaging, in many embodiments, the system operator may provide an
application, such as a smartphone application, for download and use
by the customer. This may be done to provide secure communications,
such as through ssh or https communications between the smartphone
application and the system operator, or to provide data code
generation and parsing within the application. The application may
also have a more efficient or friendly interface than requiring the
customer to run a photo application to take a photo, use a
messaging application to provide the message, and a third
application for displaying a received code.
[0227] Additionally, although described above in terms of visible
codes, in some embodiments, a mobile device may include a nearfield
or local area wireless communication system, such as RFID or
Bluetooth. In these embodiments, rather than capturing or
displaying a code, the customer may simply move their mobile device
in proximity to an attraction operator's transceiver to receive
appropriate codes for ticket purchase, or provide access codes.
[0228] As discussed above, in some embodiments, the system need not
include any terminals deployed at attraction locations. Purchases
and access may be made through the customer's mobile device, and,
in some embodiments, confirmation codes may be provided to an
attraction operator's computing device, such as a point-of-sale
terminal, desktop or laptop computer, or a mobile device of their
own. This reduces system costs and aids flexibility. Furthermore,
because attraction operators may not need custom terminals, an
operator may join or enroll in the system on their own. For
example, a vendor or attraction operator, wishing to have his or
her attraction included in the system, may visit a web page or
download a free application and provide details including ticket
classes, times, retail prices, net prices, or other contract
details as discussed above. The attraction may then be immediately
made available to customers via the dynamic pricing engine or
ticket extension systems discussed above, or tickets may be
purchased as discussed above. This vendor self-enrollment system
may be highly desirable for attraction operators who wish to try
out the system, as the operators need incur no significant
additional expenses to join.
[0229] Referring now to FIG. 10D, illustrated is a flow chart of an
embodiment of a method for improved access to an attraction via a
computing device of a user. In brief overview, at step 1050, a
first computing device of a user may record an identification code
associated with an attraction. At step 1052, the first computing
device may transmit a request for access to the attraction to a
second computing device of a dynamic pricing system operator. At
step 1054, the first computing device may receive an access
authorization comprising an access code from the second computing
device, transmitted responsive to the request. At step 1056, the
first computing device may present the access code for entry to the
attraction.
[0230] Still referring to FIG. 10D and in more detail, at step
1050, a first computing device of a user, such as a smart phone or
other computing device, may record an identification code
associated with an attraction responsive to a command of the user.
In one embodiment, the user may take a picture of a QR code, bar
code, alphanumeric string, or other code at the attraction. In
other embodiments, the user may enter an identification code via a
keypad or similar device. In still other embodiments, the computing
device may record a transmitted code responsive to a user command.
For example, in one embodiment, the user may use the computing
device to connect to a wireless network at the attraction. A web
server at the attraction may provide an offer to purchase an access
ticket, such as via a web page. The user may select to purchase the
access ticket and may receive a purchase code, which may comprise
the identification code. Identification codes may be specific to
the attraction, or to an access ticket, such as an adult pass or
child pass.
[0231] At step 1052, the first computing device may transmit a
request for access to the attraction comprising the identification
code to a second computing device of a dynamic pricing system
operator, such as any of the systems or servers discussed above. In
some embodiments, the first computing device may also transmit an
identification of the user, and/or an identification of an account,
access ticket, access token, or other identifier associated with
the user. This may allow the user to easily add attractions to an
existing ticket, as discussed above.
[0232] At step 1054, the first computing device may receive an
access authorization comprising an access code from the second
computing device, responsive to the user being granted access to
the attraction. In some embodiments, the second computing device
may add a purchase to a user account or existing ticket, and may
charge the user's account or a credit card of the user. Upon a
successful purchase, the second computing device may transmit the
authorization and access code. In other embodiments, the second
computing device may transmit a request to the user for a credit
card number or account number, or other credentials such as a
username and password. In still other embodiments, the second
computing device may transmit an offer to purchase an access ticket
to the first computing device. The user may select to accept the
offer, and responsive to the user selection, the first computing
device may transmit a response accepting the offer to the second
computing device. This may allow for dynamic pricing of the
attraction ticket, by allowing a user to select to purchase a
ticket and receive an offer with a dynamically generated price as
discussed above, including being based on previous purchases by the
user. It also may provide a safety against accidental purchase by
the user (e.g. taking a picture of a friend, with a QR code visible
in the background of the image).
[0233] At step 1056, the access code may be presented by the first
computing device to an attraction operator for access to the
attraction. In some embodiments, the received access authorization
may include an access code such as an alphanumeric string. In other
embodiments, the access code may comprise an image, such as a QR
code or barcode. In still other embodiments, the access code may
comprise an image or code periodically changed. For example, a gate
operator at an attraction may be notified of an image, changed
periodically, that authorized consumers will display. This may
result in the operator not being required to utilize a computing
device, but rather simply look at computing devices of users and
allow or deny them entry to the attraction. In a further
embodiment, and to prevent fraud, the access code may comprise an
incrementing code. The attraction operator need only look for
increasing code values to allow entry. In other embodiments, the
attraction operator may use another computing device, such as a
smart phone or handheld scanner to scan or take a picture of an
access code presented by a user and verify the code as an
authorized code, as discussed above.
[0234] Thus, without requiring expensive additional equipment, a
full dynamic pricing and access control system may be based on just
computing devices of consumers and the attraction operator, such as
smart phones, laptops, tablets, or other devices.
[0235] The systems and methods discussed herein may also be
extended to membership systems, replacing the need for an
attraction operator to maintain a separate membership purchase and
access system. For example, many museums provide monthly or annual
memberships, allowing a customer member to enter at any time,
either fully prepaid when purchasing the membership, or with an
initial prepayment and then heavily discounted tickets for each
entry. These memberships may be directly integrated in the dynamic
pricing engine and access control systems discussed herein,
allowing attractions to provide memberships with needing to
maintain a separate member database and access system.
[0236] It should be understood that the systems described above may
provide multiple ones of any or each of those components and these
components may be provided on either a standalone machine or, in
some embodiments, on multiple machines in a distributed system. The
systems and methods described above may be implemented as a method,
apparatus or article of manufacture using programming and/or
engineering techniques to produce software, firmware, hardware, or
any combination thereof. In addition, the systems and methods
described above may be provided as one or more computer-readable
programs embodied on or in one or more articles of manufacture. The
term "article of manufacture" as used herein is intended to
encompass code or logic accessible from and embedded in one or more
computer-readable devices, firmware, programmable logic, memory
devices (e.g., EEPROMs, ROMs, PROMs, RAMs, SRAMs, etc.), hardware
(e.g., integrated circuit chip, Field Programmable Gate Array
(FPGA), Application Specific Integrated Circuit (ASIC), etc.),
electronic devices, a computer readable non-volatile storage unit
(e.g., CD-ROM, floppy disk, hard disk drive, etc.). The article of
manufacture may be accessible from a file server providing access
to the computer-readable programs via a network transmission line,
wireless transmission media, signals propagating through space,
radio waves, infrared signals, etc. The article of manufacture may
be a flash memory card or a magnetic tape. The article of
manufacture includes hardware logic as well as software or
programmable code embedded in a computer readable medium that is
executed by a processor. In general, the computer-readable programs
may be implemented in any programming language, such as LISP, PERL,
C, C++, C#, PROLOG, or in any byte code language such as JAVA. The
software programs may be stored on or in one or more articles of
manufacture as object code.
[0237] Having described certain embodiments, it will now become
apparent to one of skill in the art that other embodiments
incorporating the concepts of the disclosure may be used.
Therefore, the disclosure should not be limited to certain
embodiments, but rather should be limited only by the spirit and
scope of the following claims.
* * * * *