U.S. patent application number 15/850440 was filed with the patent office on 2018-06-28 for gift token packaging and processes.
The applicant listed for this patent is American Greetings Corporation. Invention is credited to Alex Marr, Allison Marsh, Gary Nelson.
Application Number | 20180178962 15/850440 |
Document ID | / |
Family ID | 62625485 |
Filed Date | 2018-06-28 |
United States Patent
Application |
20180178962 |
Kind Code |
A1 |
Marr; Alex ; et al. |
June 28, 2018 |
Gift Token Packaging and Processes
Abstract
A method includes forming a card having a top surface, a bottom
surface opposite the top surface, and a decal removably attached to
the bottom surface, the decal including a first unique identifier.
The method also includes removably attaching a bottom surface of a
token to the top surface of the card, the bottom surface of the
token including a second unique identifier operable to provide
access to a digital gift. The method further includes removing the
decal from the card, attaching the decal to a base of packaging
configured to retain the token and the card, and disposing the card
and the token within the packaging such that at least the token is
removably retained by the packaging and the second unique
identifier is inaccessible.
Inventors: |
Marr; Alex; (Akron, OH)
; Marsh; Allison; (Olmsted Township, OH) ; Nelson;
Gary; (Avon, OH) |
|
Applicant: |
Name |
City |
State |
Country |
Type |
American Greetings Corporation |
Cleveland |
OH |
US |
|
|
Family ID: |
62625485 |
Appl. No.: |
15/850440 |
Filed: |
December 21, 2017 |
Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
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62438915 |
Dec 23, 2016 |
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Current U.S.
Class: |
1/1 |
Current CPC
Class: |
G07F 17/40 20130101;
B65D 73/0085 20130101; G06Q 20/22 20130101; B65D 83/12
20130101 |
International
Class: |
B65D 73/00 20060101
B65D073/00 |
Claims
1. A method, comprising: forming a card having a top surface, a
bottom surface opposite the top surface, and a decal removably
attached to the bottom surface, the decal including a first unique
identifier; removably attaching a bottom surface of a token to the
top surface of the card, the bottom surface of the token including
a second unique identifier operable to provide access to a digital
gift; removing the decal from the card; attaching the decal to a
base of packaging configured to retain the token and the card; and
disposing the card and the token within the packaging such that at
least the token is removably retained by the packaging and the
second unique identifier is inaccessible.
2. The method of claim 1, wherein the top surface of the card
includes first visual indicia associated with the digital gift, and
the top surface of the token includes second visual indicia
associated with the digital gift.
3. The method of claim 1, wherein the packaging includes a base,
and a lid moveable relative to the base between an open position
and a closed position, the card and the token being disposed
between the lid and the base.
4. The method of claim 3, the packaging further including a pop-up
structure disposed between the lid and the base, the pop-up
structure being configured such that movement of the lid causes
commensurate movement of the pop-up structure, wherein the pop-up
structure includes a shelf, and at least part of the card is
disposed on the shelf.
5. The method of claim 4, wherein the bottom surface of the card
includes a third unique identifier corresponding to the second
unique identifier, and wherein the third unique identifier on the
bottom surface of the card is inaccessible when the card is
disposed on the shelf.
6. The method of claim 1, further comprising covering the token and
at least a portion of the card with a layer of substantially
transparent material configured to assist in removably attaching
the token to the card.
7. The method of claim 1, further comprising disposing the token
and the card within the packaging such that at least part of the
token is visible from a location external to the packaging via an
opening in a lid of the packaging.
8. A method, comprising: forming a card having a top surface, a
bottom surface opposite the top surface; removably attaching a
bottom surface of a token to the top surface of the card; forming a
label sheet having a first surface, a second surface opposite the
first surface, a first decal removably attached to one of the first
surface or the second surface, and a second decal removably
attached to one of the first surface or the second surface, the
first decal including a first unique identifier, and the second
decal including a second unique identifier corresponding to the
first unique identifier, the second unique identifier being
operable to provide access to a digital gift; removing the first
decal from the label sheet; attaching the first decal to a base of
packaging configured to retain the token and the card; removing the
second decal from the label sheet; attaching the second decal to
the bottom surface of the card or the bottom surface of the token;
and disposing the card and the token within the packaging such that
at least the token is removably retained by the packaging and the
second unique identifier is inaccessible.
9. The method of claim 8, the packaging comprising at least one
sidewall extending from the base, and a lid moveable relative to
the base, wherein the base, the lid, and the at least one sidewall
form at least part of an inner compartment of the packaging, and
disposing the card and the token within the packaging includes
disposing at least the token within the inner compartment.
10. The method of claim 9, wherein the base includes a first region
having a perimeter corresponding to the first decal, and the bottom
surface of the card includes a second region having a perimeter
corresponding to the second decal.
11. The method of claim 8, wherein at least part of the second
unique identifier is obscured from view while the second decal is
removably attached to the one of the first surface or the second
surface.
12. The method of claim 8, wherein the label sheet, the token, and
the packaging include common first visual indicia.
13. The method of claim 12, wherein the token and the packaging
include common second visual indicia indicative of the digital
gift.
14. The method of claim 8, wherein the packaging further includes
at least one of a sound module, a speaker, a light, and a
motor.
15. A method, comprising: forming a token having a top surface, a
bottom surface opposite the top surface, and a decal removably
attached to the bottom surface, the decal including a first unique
identifier, and the token including a second unique identifier
corresponding to the first unique identifier, wherein the second
unique identifier is at least partially obscured by the decal, and
operable to provide access to a digital gift; removing the decal
from the token such that the second unique identifier is at least
temporarily exposed; attaching the decal to a base of packaging
configured to retain the token; and disposing the token within the
packaging such that the token is removably retained by the
packaging and the second unique identifier is inaccessible.
16. The method of claim 15, wherein the packaging includes first
visual indicia associated with the digital gift, and the token
includes second visual indicia associated with the digital
gift.
17. The method of claim 15, the packaging further including a lid
moveable relative to the base, and a pop-up structure disposed
between the lid and the base, the pop-up structure being configured
such that movement of the lid causes commensurate movement of the
pop-up structure, wherein the pop-up structure includes a shelf,
and the token is disposed on the shelf
18. The method of claim 17, the packaging further including at
least one sidewall extending from the base, wherein the base, the
lid, and the at least one sidewall form at least part of an inner
compartment of the packaging, and disposing the token within the
packaging includes disposing the token within the inner
compartment.
19. The method of claim 15, wherein the token is disposed within
the packaging such that the top surface of the token is visible
from a location external to the packaging via an opening in a lid
of the packaging.
20. The method of claim 15, wherein the first unique identifier is
operable to activate the token such that the gift may be redeemed
via use of the second unique identifier.
Description
CROSS-REFERENCE TO RELATED APPLICATIONS
[0001] The present application is a non-provisional of U.S.
Provisional Patent Application No. 62/438,915, filed Dec. 23, 2016,
the entire disclosure of which is incorporated herein by
reference.
FIELD OF THE INVENTION
[0002] The present disclosure relates to social expression
products, and more specifically, to methods of manufacturing gift
assemblies (e.g., a token and corresponding packaging) useful in
providing access to an electronic or physical gift item.
BACKGROUND
[0003] Gift cards have become common birthday gifts, holiday gifts,
or gifts during other occasions. Such gift cards typically include
a magnetic strip, a redemption code, or other means for redeeming a
gift (e.g., monetary value, a subscription, a digital gift item,
etc.) corresponding to the gift card. As a result, once such gift
cards are activated, the recipient of such gift cards may redeem
the gift corresponding to the gift card with relative ease. While
this may be an advantage of such gift cards, the ease with which
such gifts may be redeemed by those in possession of such gift
cards once the cards are activated can also lead to fraud, theft,
and other issues.
[0004] In order to combat these issues, it is possible to provide
gift cards that are not active until they are brought to a cash
register or other point-of-sale. Such gift cards can be activated
at the register once the gift cards are purchased. However, gift
cards of this type typically lack aesthetic appeal. In particular,
while such gift cards may be easily purchased and activated, such
gift cards generally are not accompanied by decorative packaging or
other components that enhance the gifting experience. While, in
some instances, a greeting card or other additional items may be
purchased to accompany the gift card, the greeting card typically
will not share the same decorations, themes, layout, color scheme,
or general appearance as the gift card. As a result, such a gift
combination is less than desirable. Additionally, while some gift
combinations may enclose an inactive gift card within a case,
housing, or other structure, such structures make it difficult to
access the gift card for activation purposes at the
point-of-sale.
[0005] Thus, there is a need for cost-effective and efficient
methods of manufacturing tokens, gift cards, packaging, and other
materials associated with presenting such gifts to recipients. Such
methods should enable manufacturers to produce these materials in a
secure manner such that fraud associated with the misappropriation
of redemption codes and other information can be avoided. Finally,
these methods should also provide an efficient means for activating
tokens associated with such gifts without providing access to the
token at the point-of-sale.
[0006] Embodiments of the present disclosure are directed to
addressing at least some of the deficiencies described above.
SUMMARY
[0007] The example tokens, packaging, and other materials of the
present disclosure provide a unique and more personal way to gift
virtual, digital or later-arriving physical gift items to a
recipient. The tokens described herein are a representation of the
actual gift and also provide information required to unlock, redeem
or otherwise provide access to the gifted product or content. The
tokens may be packaged in a fun, entertaining way which greatly
improves the unwrapping process and provides a meaningful gift
giving and receiving experience. The processes described below also
provide cost-effective and secure methods of manufacturing such
tokens, and presenting them in fanciful packaging to enhance the
gifting experience. Additionally, packaging and/or other components
manufactured according to such methods may enable the token to be
activated at the point-of-sale without providing access to
redemption codes or other codes located within the packaging and/or
on the token itself. As a result, misappropriation of these
redemption codes can be avoided.
[0008] In an example embodiment of the present disclosure, a method
includes forming a card having a top surface, a bottom surface
opposite the top surface, and a decal removably attached to the
bottom surface, the decal including a first unique identifier. The
method also includes removably attaching a bottom surface of a
token to the top surface of the card, the bottom surface of the
token including a second unique identifier operable to provide
access to a digital gift. The method further includes removing the
decal from the card, attaching the decal to a base of packaging
configured to retain the token and the card, and disposing the card
and the token within the packaging such that at least the token is
removably retained by the packaging and the second unique
identifier is inaccessible.
[0009] In another example embodiment of the present disclosure, a
method includes forming a card having a top surface, a bottom
surface opposite the top surface. The method also includes
removably attaching a bottom surface of a token to the top surface
of the card. The method further includes forming a label sheet
having a first surface, a second surface opposite the first
surface, a first decal removably attached to one of the first
surface or the second surface, and a second decal removably
attached to one of the first surface or the second surface. In such
a method, the first decal includes a first unique identifier, and
the second decal includes a second unique identifier corresponding
to the first unique identifier, the second unique identifier being
operable to provide access to a digital gift. Such a method also
includes removing the first decal from the label sheet, attaching
the first decal to a base of packaging configured to retain the
token and the card, removing the second decal from the label sheet,
and attaching the second decal to the bottom surface of the card or
the bottom surface of the token. Such a method further includes
disposing the card and the token within the packaging such that at
least the token is removably retained by the packaging and the
second unique identifier is inaccessible.
[0010] In still another example embodiment of the present
disclosure, a method includes forming a token having a top surface,
a bottom surface opposite the top surface, and a decal removably
attached to the bottom surface. In such a method, the decal
includes a first unique identifier, and the token includes a second
unique identifier corresponding to the first unique identifier.
Further, in such a method the second unique identifier is at least
partially obscured by the decal, and is operable to provide access
to a digital gift. Such a method also includes removing the decal
from the token such that the second unique identifier is at least
temporarily exposed. Such a method further includes attaching the
decal to a base of packaging configured to retain the token.
Additionally, such a method includes disposing the token within the
packaging such that the token is removably retained by the
packaging and the second unique identifier is inaccessible.
BRIEF DESCRIPTION OF THE DRAWINGS
[0011] This detailed description makes reference to the
accompanying figures. In the figures, the left-most digit(s) of a
reference number identifies the figure in which the reference
number first appears. The same reference numbers in different
figures indicate similar or identical items.
[0012] FIG. 1 is a top view of a token within gift packaging.
[0013] FIG. 2 is a bottom view of the gift packaging of FIG. 1.
[0014] FIG. 3 is a perspective view of an example gift assembly of
the present disclosure. The gift assembly includes the packaging
and token illustrated in at least FIG. 1.
[0015] FIG. 4 is a schematic view of an environment associated with
activating a token and/or redeeming a digital gift associated with
the token.
[0016] FIG. 5 is a flowchart illustrating an example method of the
present disclosure.
[0017] FIG. 6 illustrates an example card and token corresponding
to the example method of FIG. 5.
[0018] FIG. 7 illustrates a bottom surface of the example card
shown in FIG. 6.
[0019] FIG. 8 is a flowchart illustrating another example method of
the present disclosure.
[0020] FIG. 9 illustrates an example card and token corresponding
to the example method of FIG. 8.
[0021] FIG. 10 illustrates a bottom surface of the example card
shown in FIG. 9.
[0022] FIG. 11 illustrates an example label sheet corresponding to
the example method of FIG. 8.
[0023] FIG. 12 is a flowchart illustrating still another example
method of the present disclosure.
[0024] FIG. 13 illustrates top and bottom surfaces of a token
corresponding to the example method of FIG. 12.
[0025] FIG. 14 further illustrates the bottom surface of the token
shown in FIG. 13.
DETAILED DESCRIPTION
[0026] Form Factor
[0027] As shown in FIG. 1, an example embodiment of the present
disclosure is directed to a gift assembly including a token 10
and/or associated gift packaging 12. In example embodiments, a
token 10 of the present disclosure may be used to unlock, redeem or
otherwise provide access to an electronic, a virtual or physical
gift item. Alternatively, the token 10 may be used as a physical
carrier of an electronic or virtual gift item or content. As used
herein the term "token" refers to a physical item such as a coin, a
figurine, game piece, a chip, a badge, a ring, a fob, a key, or the
like. The token 10 may be shaped like a circle, a square, a
triangle, or any other conceivable shape, or it may take the form
of a figurine, such as a character or doll, or it may be shaped
like a game piece, such as those used in board games. The token 10
may be made of paper, foam, metal, plastic, cardboard, paperboard,
chipboard, fiberboard, wood, or any other conceivable material or a
combination thereof. The token 10 may contain printing thereon
which includes but is not limited to: a picture, a drawing, a
photograph, a logo, printed text, instructions for redeeming the
token, and a code for redeeming or unlocking a gift (e.g., a
digital gift) corresponding to the token 10. In an example
embodiment, the token 10 is a circular-shaped coin which contains a
code (e.g., a redemption code) printed thereon for unlocking or
otherwise providing access to an electronic, virtual or physical
gift. As will be described in greater detail below, any of the
tokens 10 described herein may have a first (e.g., a top) surface,
and a second (e.g., a bottom) surface opposite the first surface.
In some examples, the token 10 may also include a unique identifier
disposed on one of the first surface and the second surface. The
unique identifier (e.g., an alphanumeric code, a QR code, a
password, an image, or other indicia uniquely to the token 10) may
comprise a redemption code operative to provide access to a digital
gift separate from the token 10. Additionally, any of the tokens 10
described herein may include visual indicia disposed on at least
one of the first surface and the second surface thereof, and the
visual indicia may be indicative of the gift, the provider of the
gift, and/or of a fanciful theme corresponding to, associated with,
and/or indicative of the gift.
[0028] The token 10 provides an alternate avenue for the
presentation of a gift that is not otherwise "in-hand" at the time
of gifting. For example, in order to gift someone a subscription to
a subscription-based service, purchasers or the subscription
service may send the gift recipient an email or text message
informing the recipient of the gift. Alternately, the purchaser
must print out a sheet of paper with the subscription information
printed thereon and present that to the recipient at the time of
gifting. This method of gifting lacks sentiment and entertainment
value. It gives the perception that the email or printed paper is
an IOU instead of an actual gift. Gifting a token 10 of the present
disclosure, on the other hand, provides the purchaser with a fun,
unique and physical way to gift such items to a recipient.
[0029] In an example embodiment, the token 10 may be pre-packaged
at least partially within and/or may otherwise be at least
temporarily retained by gift packaging 12 which gives the gift
recipient a feeling of actually receiving a physical gift even
though the actual gift item (such as a gift subscription) is not
physically present at the time of gifting. The token 10 packaged
within the gift packaging 12 provides a far more fun and
entertaining gift presentation than a simple printed sheet of
paper, greeting card, gift card, or electronic message. As used
herein the term "gift packaging" or "packaging" is intended to
include items such as a gift box, a pop-up gift box, a
three-dimensional gift presentation box, a gift bag, a gift pouch
or other container typically used for gifting physical gifts. As
used herein, the term "gift packaging" or "packaging" is not
intended to include greeting cards.
Token Content
[0030] In an example embodiment, the token 10 may be operable to
unlock, redeem or otherwise provide access to of one or more of the
many gift subscription services or memberships which deliver
virtual, electronic or physical goods on a recurring basis (e.g.,
monthly, quarterly, annually) such as magazine or newspaper
subscriptions (e.g., People, Sports Illustrated, Time, Vogue, The
New York Times, The Wall Street Journal), makeup or lifestyle
subscriptions (e.g., BirchBox, Pop Sugar, Barkbox, Fitbox), a food
subscription (e.g., Graze, HelloFresh, various food/drink of the
month clubs including, but not limited to: beer, wine, tea, coffee,
fruit, candy, etc.), a novelty/gaming item subscription (e.g.,
Gamefly, LootCrate, Nerd Block), a clothing subscription (e.g.,
Stitchbox, Bombfell), or any other subscription-based service.
These subscriptions ultimately provide the gift recipient with
physical goods, however, at the time of gifting or notification of
the gift, the gift giver does not typically have any meaningful way
to present the later-to-arrive gift to the recipient. The token 10,
which represents the gift subscription and which provides access to
the recipient for redeeming the subscription, provides a fun and
entertaining way to give the recipient a physical object (e.g., the
token 10) which can be unwrapped to reveal a later arriving
physical gift via the subscription. As noted above, in some example
embodiments, the token 10 includes a unique identifier (e.g., a
redemption code) that may be used by the recipient to unlock or
redeem the gift associated with the token 10.
[0031] In another embodiment, the token 10 may be operative to
unlock, redeem or otherwise provide access to one or more
electronic items including, but not limited to: a game; a movie; a
movie clip; a video; an animated greeting; a personalized greeting;
a digital book; a digital magazine; a digital magazine
subscription; an audio file or audio clip; a ringtone; a music
file; or a gift card. In still further embodiments, the token 10
may be operative to unlock, redeem or otherwise provide access to
one or more virtual gift items or content. "Virtual gift items" are
non-physical objects and/or currency for use in online communities
and social media or online games. For example, characters or
avatars in virtual worlds can own things within the virtual world.
Virtual currency may be used to purchase items within a virtual
world, such as, for example, land, supplies, weapons, and clothing,
to name a few. These virtual gift items are typically available as
in-app purchases (extra content and subscriptions that you can buy
within an app on a mobile device or computer). In still further
embodiments, the token 10 is operative to unlock, redeem or
otherwise provide access to augmented reality (AR) or virtual
reality (VR) environments.
[0032] In any of the example embodiments described herein, the
tokens 10, packaging 12, and/or the gift assemblies generally, may
be available as "themed" gifts or gift assemblies which may contain
content related to a particular theme, such as, for example, 40
Starbucks lattes for a 40th birthday, a 16-month subscription to
Gamefly for a 16th Birthday, a 25-month wine subscription from Winc
for a 25th wedding anniversary, a digital content subscription
(e.g., Spotify, Apple Music, Netflix, HBO, etc.), or a subscription
to Evernote or Lumosity for a particular work anniversary.
[0033] Further, in any of the examples described herein, the token
10 may be a gift card having a component storing an amount of
monetary value. For example, the token 10 may include a magnetic
strip, an RFID chip, and/or other component on which any desired
monetary value may be loaded before the gift is given to the
recipient. Such a monetary value (e.g., $25, $50, or any other
dollar value) may be loaded onto the component of the token 10
prior to purchasing the token 10, at the point-of-sale, or after
the purchase of the token 10.
Gift Packaging
[0034] As noted above, the token 10 may be packaged within gift
packaging 12. In such examples, a gift assembly of the present
disclosure may include, among other things, a token 10, associated
packaging 12, and/or one or more components of the token 10 and the
packaging 12. As can be seen in the example gift assembly shown in
FIG. 3, example packaging 12 may comprise a platform, envelope,
disc, box, container, or other such structure configured to at
least temporarily retain one or more tokens 10. Example packaging
12 may include, for example, a cover or lid 14 that is moveable
relative to and/or detachable from a base 16. For example, the
packaging 12 may include a hinge, a fold, an additional flap of
material, and/or other structure movably connecting the lid 14 and
the base 16. In some examples, the lid 14 may include an opening 18
through which at least part of the token 10 (e.g., at least part of
a top surface of the token 10) may be visible. In such examples,
the opening 18 may be covered by one or more substantially
transparent layers of material (e.g., plastic, polymeric material,
etc.) to protect the token 10 during storage and/or transport of
the packaging 12. Such a layer of material may also assist in
retaining the token 10 within the packaging 12 while the lid 14 is
substantially closed. Additionally, the opening 18 may be disposed
substantially centrally on the lid 14 (e.g., proximate an
approximate center of the lid 14).
[0035] The base 16 of the packaging 12 may be made of foam,
plastic, cardboard, cardstock, paper, or other lightweight
material. In such examples, the base 16 may include and/or may form
one or more cavities or other like inner compartments within which
the token 10 and/or components of the packaging 12 may be disposed.
In some examples, the base 16 may contain a top surface 20, a
bottom surface 22 opposite the top surface 20, and a sidewall 24
spacing the top surface 20 from the bottom surface 22. In some
examples, the sidewall 24 may surround and/or otherwise form at
least a portion of the inner compartment of the packaging 12. In
such examples, the inner compartment of the packaging 12 may be
formed by a substantially cylindrical and/or otherwise
substantially continuous sidewall 24. In other embodiments, on the
other hand, two or more opposing sidewalls may form at least part
of the inner compartment. It is understood that the lid 14 and/or
the base 16 of the packaging 12 may also form at least part of the
inner compartment. Any of the sidewalls 24 of the packaging 12
described herein may extend substantially perpendicularly from the
base 16 and/or the lid 14 of the packaging 12.
[0036] The top and bottom surfaces 20, 22 of the base 16 may be at
least partially covered by one or more sheets of material. The
sheets of material may be paper, paperboard, cardboard, or any
other printable material. In such examples, at least part of the
material which is attached to the top surface 20 of the base 16 may
also be partially attached to the lid 14. In such examples, the
material that is attached to both the lid 14 and the base 16 may
assist in connecting the lid 14 with the base 16. In any of the
examples described herein, the lid 14 may be made from any of the
materials described above with respect to the base 16, and the lid
14 may have a shape, diameter, thickness, size, and/or any other
configuration that is substantially similar to and/or the same as
the base 16.
[0037] In some examples, the packaging 12 of the gift assembly may
include a three-dimensional pop-up structure 26. As shown in FIG.
3, the pop-up structure 26 may be located between the top surface
20 of the base 16 and, for example, a bottom surface 32 of the lid
14. The pop-up structure 26 may be configured to at least partially
retain a token 10, card, blister pack, and/or other component of
the gift assembly. In some examples, the pop-up structure 26 may
include one or more moveable components 42 configured to assist in
retaining such the token 10, card, blister pack, and/or other
component of the gift assembly. For instance, the pop-up structure
26 may include a shelf 44 on which at least part of the token 10,
card, blister pack, and/or other component of the gift assembly may
be disposed and/or otherwise removably attached. The pop-up
structure 26 may also include one or more panels 46 moveably
attached to the lid 14. One or more such panels 46 may form at
least part of the shelf 44 and/or a recess, channel, cavity, and/or
other structure within which at least part of the token 10, card,
blister pack, and/or other component of the gift assembly may be
disposed while the lid 14 is substantially closed. Additionally or
alternatively, the pop-up structure 26 may include an adhesive, a
clip, a latch, Velcro.RTM., and or other component to assist in
temporarily retaining the token 10, card, blister pack, and/or
other component of the gift assembly.
[0038] In example embodiments, the lid 14 may be rotatable,
pivotable, and/or otherwise moveable relative to the base 16
between a first position (e.g., substantially closed) in which the
bottom surface 32 of the lid 14 extends substantially parallel to
the top surface 20 of the base 16, and a second position (e.g.,
substantially open) in which the bottom surface 32 of the lid 14
extends at any desired included angle (e.g., an included angle
between approximately 1 degree and approximately 180 degrees)
relative to the top surface 20 of the base 16. In such examples,
the pop-up structure 26 may be configured such that movement of the
lid 14 causes commensurate movement of the one or more panels 46,
the moveable component 42, and/or other components of the pop-up
structure 26. For example, at least one panel 46 of the pop-up
structure 26 may be at least partially connected to at least one of
the lid 14 and the base 16, such that movement of the lid 14
between the first and second positions causes movement of the
pop-up structure 26. Additionally, it is understood that when the
lid 14 is in the first position described above (e.g.,
substantially closed), at least part of the pop-up structure 26 may
lie flat between the top surface 20 of the base 16 and the bottom
surface 32 of the lid 14. In such examples, a substantially planar
surface of the pop-up structure 26 may extend substantially
parallel to, may be disposed adjacent, may extend along, and/or may
contact at least part of the top surface 20 of the base 16 or the
bottom surface 32 of the lid 14. Further, when the lid 14 is
transitioned from the first position to the second position (e.g.,
substantially open), such movement of the lid 14 may cause the
substantially planar surface of the pop-up structure 26 to be
spaced from at least the top surface 20 of the base 16. For
example, when the lid 14 is disposed in the second position, the
substantially planar surface of the pop-up structure 26 may extend
substantially parallel to the top surface 20 of the base 16. In
such examples, the substantially planar portion of the pop-up
structure 26 may comprise a top surface or a bottom surface of at
least one of the panels 46.
[0039] The lid 14 may also include a tab 28 and/or other like
extension attached to a surface thereof, such as a top surface 30
of the lid 14 or the bottom surface 32. In such examples, the tab
28 may be configured such that it can be grasped by a user, such
as, for example, between a thumb and forefinger, and lifted to
reveal the pop-up structure 26. As mentioned above, the lid 14 may
include an opening 18 at the approximate center thereof through
which the token 10 may be visible.
[0040] Additionally, the top surface 30 and/or the bottom surface
32 of the lid 14 may include printing thereon, such as a product
logo, trademark, brand, image, text, name, slogan, and/or other
visual indicia which identifies the source (e.g., a provider) of a
gift associated with the token 10, the gift itself, the
manufacturer (e.g., a provider) of the token 10 and/or of the
packaging 12, or other aspects associated with the token 10. Such
visual indicia is illustrated at least on the bottom surface 32 of
the lid 14 shown in FIG. 3, and on the top surface of the lid 14
shown in FIG. 1. It is understood that such visual indicia may also
be included on the top surface 20 of the base 16, the bottom
surface 22 of the base 16, one or more panels 46 of the pop-up
structure 26, the top surface and/or the bottom surface of the
token 10, and/or at other locations associated with either the
token 10 or the packaging 12.
[0041] The base 16 and/or the pop-up structure 26 may additionally
contain printing thereon (in words and/or pictures) which
illustrates what the token 10 "unlocks". As illustrated by the
example bottom surface 22 of the base 16 shown in FIG. 2, it is
understood that one or more portions of the packaging 12 may also
include redemption instructions 34 and may contain a gift message,
information 36 related to the gift corresponding to the token 10,
and/or other information (e.g., redemption codes, activation codes,
bar codes, QR codes, etc.) 38 as well. The base 16 may also include
one or more tabs which can be grasped, for example between a user's
thumb and forefinger and lifted to assist in opening and/or
otherwise revealing the inside of the packaging 12. In such
examples, the tabs of the base 16 and of the lid 14 may be grasped
by the user and separated (e.g., moved away from each other) in
order to transition the packaging 12 between a closed position in
which the base 16 is disposed substantially parallel to the lid 14,
and a substantially open position at which the base 16 is disposed
at an included angle of between approximately 1 degree and
approximately 180 degrees relative to the lid 14. Additionally, it
is understood that in an additional embodiment, one or more
components of the packaging 12 described herein may be modified
and/or omitted in order to reduce the overall cost of manufacturing
the packaging 12 and/or to simplify the process of manufacturing
the packaging 12 and/or the gift assembly. For example, in such
embodiments, the opening 18 and/or the material covering the
opening 18 may be omitted. Additionally or alternatively, in such
examples one or more of the lid 14, the base 16, and the pop-up
structure 26 may be omitted from the gift assembly.
[0042] In any of the examples described herein, the packaging 12
may also contain a sound module contained within, for example, one
or more cavities or inner compartments of the base 16. The sound
module (not shown) may be operative to store and playback at least
one audio file. The sound module may contain a printed circuit
board, an integrated circuit, a memory device having at least one
audio file stored thereon, a speaker, a power source, related
wiring and circuitry and/or any other component configured to
facilitate the storage and/or emission of at least one audio file.
In some examples, transitioning the packaging 12 from the closed
position to the substantially open position may activate the sound
module such that the at least one audio file is played through a
speaker during the opening or unwrapping experience. In some
examples, each different token 10 may correspond to a unique audio
clip stored within and/or otherwise playable by the sound
module.
[0043] With continued reference to FIG. 3, in some examples the
pop-up structure 26 of the gift assembly may be moveable between a
first position, wherein it is folded substantially flat between the
base 16 and the lid 14 (e.g., between the top surface 20 and the
bottom surface 32) and a second position, wherein the pop-up
structure 26 is unfolded into a three dimensional structure having
the token 10 contained upon a pedestal thereof. The design of the
pop-up structure 26 may correspond to the token 10 disposed
thereon. For example, as shown in FIG. 3 and as discussed above, if
the token 10 provides the gift recipient with a subscription and/or
membership to Gamefly (e.g., a provider of the gift), the pop-up
structure 26, the token 10, and/or other portions of the packaging
12 may include text, images, content, or other visual indicia
corresponding to and/or associated with Gamefly. Further, if the
token 10 provides the gift recipient with a BirchBox subscription
(e.g., a provider of the gift), the pop-up structure 26, the token
10, and/or other portions of the packaging 12 may contain visual
indicia representing makeup, haircare items or other items
corresponding to and/or associated with BirchBox. In such examples,
the pop-up structure 26, the token 10, and/or other portions of the
packaging 12 may also contain text, such as "looking good" or other
appropriate language not specifically representative of BirchBox,
but related to the category, theme, or genre (e.g., beauty
products) with which the gift is associated. In another example, if
the token 10 provides the gift recipient with a Graze subscription,
the pop-up structure 26, the token 10, and/or other portions of the
packaging 12 may contain elements representing various food items
or snacks and text such as "yum" or other appropriate content. Each
unique token 10 may also feature corresponding audio and/or
decorative effects which enhance the opening or unwrapping
experience. The gift packaging 12 enhances the value proposition by
providing meaningful, fun and surprising vehicle for digital gift
giving.
[0044] While the gift packaging 12 has been described herein as
having a circular shape with circular opening, other shapes have
been contemplated and are considered to fall within the scope of
the present application. Also, while certain materials have been
mentioned and certain packaging configurations have been set forth
herein, such example embodiments are not meant to limit the present
disclosure in any way. Other materials and packaging configuration
can be used.
Purchasing and Activating the Token
[0045] FIG. 4 illustrates an example environment 100 in which a
purchaser 102 may purchase a token 10 and corresponding packaging
12. Such an example environment 100 may also enable activation of
the token 10 and redemption of a gift corresponding to the token
10. As shown in FIG. 4, such an example environment 100 may
include, among other things, a network 104 to which one or more
servers or other computing devices of a processing center 106 is
connected. Additionally or alternatively, one or more servers or
other computing devices of a gift provider 108 may be connected to
the network 104. In such an example environment, the purchaser 102
may purchase an example token 10, packaging 12, and/or other
components of the present disclosure, either separately or in
combination, from a physical retail store or online from an online
retailer. In such examples, one or more cash registers, servers,
and/or other computing devices of the physical retail store may be
connected to the one or more computing devices of the processing
center 106 and/or of the provider 108 via the network 104.
Alternatively, in such examples the purchaser 102 may purchase the
token 10 and/or packaging 12 online using a mobile device, tablet,
laptop computer, or other electronic device connected to the one or
more computing devices of the retailer, token/packaging
manufacturer, processing center 106, and/or of the provider 108 via
the network 104.
[0046] The network 104 may be a local area network ("LAN"), a
larger network such as a wide area network ("WAN"), or a collection
of networks, such as the Internet. Protocols for network
communication, such as TCP/IP, may be used to implement the network
104. Although embodiments are described herein as using a network
104 such as the Internet, other distribution techniques may be
implemented that transmit information via memory cards, flash
memory, or other portable memory devices.
[0047] The processing center 112 may, among other things, validate
the authenticity of the user 102, process the payment information
provided by the user 102, and/or provide unique value code
information to the value code engines 108, 116 at least partly in
response to receiving the information from the value code engines
108, 116. Additionally, the processing center 112 may provide such
information, at least in part, to the one or more providers 114
corresponding to the gift item, and may activate the unique value
code. In some examples, the value code engines 108, 116 described
herein may also be configured to assist in causing the received
value code to be printed on the greeting card or on the separate
giftable item.
[0048] The processing centers 106 described herein may comprise a
validation/activation service, information databases, websites,
business research companies, one or more human users, and/or any
other information sources. Any of the example processing centers
106 described herein may be disposed at a location remote from the
retail outlet at which the token 10 and/or the packaging 12 is
purchased. Such processing centers 106 may be configured to receive
information, such as payment information, from the electronic
device of the purchaser 102 and/or from the retail outlet. At least
partly in response to receiving such information, the processing
centers 106 may validate the authenticity of the purchaser 102,
process the received payment information, and/or provide activation
information to the retail outlet and/or the purchaser 102 via the
network 104. Additionally, the processing center 106 may provide
such information, at least in part, to the one or more providers
108 corresponding to the token 10, and may activate the token 10.
Further, the processing center 106 may facilitate redemption of the
gift item corresponding to the token 10 when such redemption is
attempted by a gift 110.
[0049] Similar to the processing centers 106, the gift item
providers 108 described herein may include one or more human users,
information databases, websites, and the like. Any of the example
gift item providers 106 described herein may be communicatively
connected to the processing centers 106 and/or a retail outlet via
the network 104, and such providers 108 may be disposed at a
location remote from the retail outlet at which the token 10 and/or
the packaging 12 is purchased. The gift item providers 108 may
comprise any merchant, seller, manufacturer, service provider,
and/or other entity offering a gift item for purchase.
[0050] In some examples, at a physical retailer, there may exist a
"token mall" or area in which tokens 10 representing various
pre-determined gifts are displayed. Such tokens 10 may be displayed
separately from corresponding packaging 12. Alternatively, such
tokens 10 may be pre-packaged within corresponding packaging 12 at
the retailer. The tokens 10 and/or the packaging 12 may be
presented to purchasers 102 in a similar manner via one or more
websites, mobile applications, or other portals of an online
retailer. In the example environment 100 described herein, a
purchaser 102 may select from the variety of tokens 10 and/or
packaging 12 corresponding to the specific gift which he/she wishes
to gift to a recipient. For example, if the purchaser 102 wishes to
gift a BirchBox subscription to a gift recipient, then he/she would
select the token 10 and/or packaging 12 which corresponds to the
BirchBox subscription. As mentioned above, the token 10 itself may
contain a unique identifier (e.g., a redemption code) which is
pre-linked to the BirchBox subscription or other such gift. The
token 10 and/or the packaging 12 may also include visual indicia
disposed thereon, such as a company or product logo, or other
information which identifies the particular gift item represented
by the token 10.
[0051] The tokens 10 described herein may be "live" or "active"
prior to the purchaser 102 purchasing said token 10. Alternatively,
the tokens 10 may be activated at the point-of-sale by, for example
scanning a bar code, QR code, RFID tag, digital watermark, or other
unique identifier (e.g., an activation code) on the token 10 or on
the gift packaging 12. As noted above, an example activation code
(e.g., a barcode) and/or other information 38 is illustrated in
FIG. 2. In some examples, a single code may be used to purchase the
token 10 and also to activate the token 10. Alternatively, in other
examples separate codes may be used to purchase and activate the
token 10. Additionally, such codes may be disposed on the token 10
and/or on the packaging 12.
Redeeming a Gift
[0052] Once the token 10 and corresponding packaging 12 have been
gifted to the recipient 110, the recipient 110 must follow the
instructions 34 included on the packaging 12 in order to receive
his/her gift. The redemption process includes authentication
activities by the processing center 106 to determine whether the
redemption code and/or other unique identifier contained on the
token 10 is a valid code. The redemption process may also include
authorization activities by the processing center 106 and/or the
provider 108 which provides the recipient 110 with access to the
particular content and/or gift linked to the token 10.
[0053] In an example embodiment, in order to redeem a gift
corresponding to the token 10, the recipient 110 may manually enter
the redemption code or other unique identifier included on the
token 10 into a specified webpage, mobile application, or other
portal associated with the provider 106. As will be described
below, such a redemption code or other unique identifier may
initially be concealed within the packaging 12 and/or may be
otherwise inaccessible, and accessing the redemption code may
require action by the recipient 110 to reveal the redemption code.
For example, the redemption code or other unique identifier may be
covered by UV Ink (similar to scratch-off lottery tickets or
pre-paid cards) or other material which must be scratched off (or
otherwise removed) by the recipient 110 to reveal the redemption
code printed therebeneath. The redemption code may alternatively be
concealed by a pull-tab or other user-removable material or by may
be hidden beneath a portion of the packaging 12. Once the
redemption code printed on the token 10 is revealed (if it is
initially concealed), the recipient 110 may go to a specific
website of the provider 108 by entering a specified uniform
resource locator (URL) into an internet browser operable on the
electronic device 112. The URL may be printed directly onto the
token 10 or it may be contained on an insert which is packaged with
the token 10 or it may be contained on a portion of the packaging
12. Once the recipient 110 has reached the website indicated by the
URL, the recipient 110 may view a welcome experience and obtain
additional information regarding the token 10, the method for
redeeming a gift corresponding to the token 10, and other facts
about the token 10 or the redemption process. The recipient 110 may
then enter the redemption code printed on the token 10 in an area
of the website indicated for accepting redemption codes.
Alternatively, in examples in which the redemption code or other
unique identifier comprises a QR code or other format, the
recipient 110 may scan or otherwise enter the redemption code using
functionality of the electronic device 112. The web site receives
the redemption code and verifies that the code is authentic. In
some examples, the provider 108 may direct such information to the
processing center 106 to confirm authenticity of the redemption
code. If the redemption code is deemed authentic, the website may
permit the recipient 110 to redeem the gift. For example, if the
gift is a subscription-based physical gift, the recipient 110 may
be required to enter his/her name and delivery address and may be
asked for additional information. If the gift is a
subscription-based digital gift, the recipient 110 will be required
to enter his/her name, email address and phone number and may be
asked to provide additional information and to download an app
which provides the recipient 110 access to or which facilitates use
of the gift by the recipient 110.
Methods
[0054] As noted above, various embodiments of the present
disclosure are also directed toward methods and/or or processes of
manufacturing tokens 10, packaging 12, and/or other gift assembly
components in a secure and efficient manner. For example, the
fanciful tokens 12, packaging, cards, and/or other gift assembly
components manufactured in accordance with the example methods
described herein may enhance the gifting experience. Such
components and may also be configured to enable activation of the
token 10 at the point-of-sale without providing access to
redemption codes or other unique identifiers located within the
packaging 12 and/or on the token 12 itself. As a result, such
methods may reduce the risk of fraud and misappropriation
associated with manufacturing such tokens 10, and thus, may provide
significant cost savings and other advantages to manufacturers,
providers, and/or other entities associated with the sale of such
items.
[0055] The various methods described herein are illustrated as a
collection of steps in a logical flowcharts or flow diagrams. As
will be described below, such flowcharts represent a sequence of
operations that can be implemented in hardware, software, by human
operators, or a combination thereof. In the context of software,
the steps represent computer-executable instructions that, when
executed by one or more processors, perform the recited operations.
Generally, computer-executable instructions include routines,
programs, objects, components, data structures, and the like that
perform particular functions or implement particular abstract data
types. The order in which the operations are described herein is
not intended to be construed as a limitation, and any number of the
described steps can be combined in any order and/or in parallel to
implement the disclosed methods.
[0056] FIG. 5 provides a flowchart illustrating an example method
200 of the present disclosure. In such an example method 200 (e.g.,
a method of manufacturing packaging 12, a token 10, and/or other
components), an operator may, at 202, form a card having a token 10
removably attached thereto. In example embodiments, forming such a
card with a token 10 at 202 may include a number of steps or
processes, and the steps or processes performed at 202 may result
in the formation of a blister pack or other such article having a
token 10 of the present disclosure removably attached to a card or
other like carrier.
[0057] FIGS. 6 and 7 illustrate a card 208 formed with a token 10
(e.g., a blister pack) according to an example embodiment of the
present disclosure. As shown in FIG. 6, an example card 208 may
include a first portion 210, and a second portion 212 extending
from the first portion 210. The card 208 may be made from and/or
may otherwise comprise any of the materials described above with
respect to the token 10 and/or the packaging 12. For example, the
card 208 may comprise a single or multi-layer piece of paper,
cardboard, plastic, cardstock, or the like. In such examples, the
first portion 210 may be shaped, sized, and/or otherwise configured
to retain one or more decals of the present disclosure. For
example, the first portion 210 may comprise a substantially
rectangular portion of the card 208, while the second portion 212
may comprise a substantially circular and/or substantially
semicircular portion of the card 208. In such embodiments, the
second portion 212 may be shaped, sized, and/or otherwise
configured to retain at least part of a token 10. For example, the
card 208 may include a top surface 214, and a bottom surface 216
opposite the top surface 214. In such examples, at 202 the token 10
may be removably attached to the top surface 214 of the card 208.
In particular, the token 10 may include a top surface and a bottom
surface opposite the top surface. In such examples, at 202 the
bottom surface of the token 10 may be removably attached to the top
surface 214 of the card 208. As noted above, in any of the example
embodiments described herein the token 10 (e.g., the top surface of
the token 10) may include various images, pictures, text, logos,
and/or other visual indicia associated with a digital gift
corresponding to the token 10. In such examples, at least the top
surface 214 of the card 208 may also include visual indicia that
corresponds to and/or that is otherwise associated with the digital
gift redeemable using the token 10. In such examples, first visual
indicia disposed on at least the top surface 214 of the card 208
may be associated with such a digital gift, and second visual
indicia disposed on at least the top surface of the token 10 may be
associated with the digital gift. It is understood that such first
visual indicia may be similar to, the same as, and/or may otherwise
match or correspond to such second visual indicia. Further, in some
examples, forming the card 208 with the token 10 at 202 may include
covering the token 10 and at least a portion of the card 208 with a
layer of substantially transparent material (e.g., plastic,
polymeric material, etc.) configured to assist in removably
attaching the token 10 to the card 208. In some examples, such a
layer of substantially transparent material may comprise a laminate
material assisting in the formation of a blister pack at 202.
Additionally or alternatively, at 202 the bottom surface of the
token 10 may be at least temporarily adhered to the top surface 214
of the card 208. In any such examples, the card 208 may be at least
partially perforated to assist a recipient 110 in detaching the
token 10 from the card 208.
[0058] In some examples, at 202, forming the card 208 with the
token 10 may include removably attaching at least one decal 218 to
the bottom surface 216 of the card 208. For example, such a decal
218 may comprise one or more strips of paper, plastic, polymers,
and/or other material that is adhered, and/or otherwise at least
temporarily (e.g., removably) attached to the bottom surface 216.
In some examples, the decal 218 may comprise a sticker, label,
and/or other such component of the card 208. In some examples, the
decal 218 may include one or more unique identifiers. In the
example illustrated in FIG. 7, the decal 218 may include a unique
identifier 220 comprising a barcode, QR code, RFID tag, magnetic
strip, and/or other computer-readable code or component. In such
examples, the unique identifier 220 may be, for example, scanned,
detected, and/or otherwise observed at the point-of-sale. In such
examples, the unique identifier 220 may comprise an activation code
associated with the particular token 10 removably attached to the
card 208, and the token 10 may be configured such that scanning the
unique identifier 220 at the point-of-sale may activate the token
10. In such embodiments, a gift corresponding to the token 10 may
only be redeemed once such activation has occurred. Alternatively,
in the embodiment of FIGS. 6 and 7, the token 10 may be active
and/or "live" at the point-of-sale, and in such examples, scanning
the unique identifier 220 at the point-of-sale may provide an
indication to a manufacturer of the token 10, a processing center
106, and/or to a provider 108 of the digital gift associated with
the token 10 that the token 10 has been validly purchased.
[0059] It is understood that the decal 218 may also include one or
more additional unique identifiers 222. In such examples, the
unique identifier 222 may comprise a series of letters, numerals,
an alpha-numeric code, and/or other human-readable code. In such
examples, the unique identifier 222 may be indicative of and/or may
correspond to the unique identifier 220. For example, the unique
identifier 222 may comprise a SKU number and/or item number that
can is matched with and/or stored in association with the unique
identifier 220 in a database and/or other memory of the card
manufacturer, processing center 106, and/or provider 108. In such
examples, the unique identifier 222 may be used for inventory
processes, accounting, and/or other retail-related tracking
processes. In some examples, the unique identifier 222 may also be
indicative of and/or may correspond to the particular token 10
removably attached to the card 208.
[0060] Additionally, it is understood that the bottom surface of
the token 10 may include a unique identifier (not shown) that is
operable to provide access to and/or to otherwise redeem a digital
gift corresponding to the token 10. In any of the examples
described herein, the unique identifier at the bottom surface of
the token 10 may comprise a series of letters, numerals, an
alpha-numeric code, and/or other human-readable code. Additionally
or alternatively, the unique identifier at the bottom surface of
the token 10 may comprise a barcode, QR code, RFID tag, magnetic
strip, digital watermark, and/or other computer-readable code or
component. In such examples, the unique identifier included at the
bottom surface of the token 10 may be the same as, or may be
different from, unique identifiers 220, 222 associated with the
decal 218. For example, upon receiving the token 10 disposed within
the packaging 12, a recipient 110 may enter the unique identifier
at the bottom surface of the token 10 (in examples in which the
unique identifier comprises a human-readable code) into a website,
a mobile device application, or other redemption portal in order to
redeem the gift corresponding to the token 10. Alternatively, in
examples in which the unique identifier comprises a
computer-readable code, the recipient 110 may scan the unique
identifier with an electronic device 112, or may have the unique
identifier scanned at a brick-and-mortar store, kiosk, or other
redemption portal in order to redeem the gift corresponding to the
token 10.
[0061] In any of the examples described herein, the bottom surface
216 of the card 208 may further include an additional unique
identifier 226 disposed within a die cut area or other such region
224 of the card 208. In such examples, the unique identifier 226
may comprise a series of letters, numerals, an alpha-numeric code,
and/or other human-readable code. In such examples, the unique
identifier 226 may be indicative of and/or may correspond to the
unique identifier (not shown) included on the bottom surface of the
token 10. For example, the unique identifier 226 may comprise a SKU
number and/or item number that is matched with and/or stored in
association with the unique identifier on the bottom surface of the
token 10 in a database and/or other memory of the card
manufacturer, processing center 106, and/or provider 108. In such
examples, the unique identifier 226 may be used for inventory
processes, accounting, and/or other retail-related tracking
processes.
[0062] For example, once the token 10 is removably attached to the
top surface 214 of the card 208, the unique identifier (e.g., the
redemption code) on the bottom surface of the token 10 may be
inaccessible and/or otherwise shielded from view. Accordingly, the
unique identifier 226 disposed on the bottom surface 216 of the
card 208 may enable an operator to uniquely identify the particular
token 10 removably attached to the card 208, and in particular, to
uniquely identify the redemption code printed on the bottom surface
of the particular token 10, without needing to remove the token 10
from the card 208. Additionally, it is understood that the unique
identifier 226 may be different from the unique identifier (e.g.,
the redemption code) included on the bottom surface of the token
10, and the correlation between such unique identifiers may be kept
confidential for security purposes and/or to reduce fraud.
Accordingly, while the unique identifier 226 may be visible once
the token 10 has been removably attached to the card 208, the
unique identifier 226 may not be operable, by itself, to provide
access to the digital gift to which the token 10 corresponds.
[0063] At 204, an operator may remove the decal 218 from the card
208, and may attach the decal 218 to the base 16 of packaging 12
configured to retain the token 10 and the card 208 (i.e., the
blister pack). As noted above, example packaging 12 may include a
base 16, and a lid 14 moveable relative to the base 16 between an
open positon and a closed position. Further, as shown in FIG. 2,
the bottom surface 22 of the base 16 may include a region 40
configured to include information 38 associated with a gift
assembly of the present disclosure. In some examples, the region 40
may include a shape, size, perimeter, and/or other configuration
corresponding to a shape, size, perimeter, and/or other
configuration of the decal 218. In such examples, the decal 218 may
be attached to the base 16 substantially within the region 40 of
the bottom surface 22.
[0064] At 206, an operator may dispose the card 208 and the token
10 (e.g., the blister pack) within the packaging 12 such that at
least the token 10 is removably retained by the packaging 12. In
such examples, it is understood that the bottom surface of the
token 10 may be removably attached to the top surface 214 of the
card 208. Thus, the unique identifier included on the bottom
surface of the token 10 may be inaccessible while the token 10 is
removably retained by the packaging 12. Additionally, in some
examples, disposing the card 208 and the token 10 within the
packaging 12 at 206 may include disposing the card 208 and the
token 10 (e.g., the blister pack) between the lid 14 and the base
16.
[0065] As noted above, the packaging 12 may also include a pop-up
structure 26 disposed between the top surface 20 of the base 16
and, for example, a bottom surface 32 of the lid 14. The pop-up
structure 26 may be configured such that movement of the lid 14
causes commensurate movement of the pop-up structure 26. The pop-up
structure 26 may also be configured to at least partially retain
the token 10, card 208, and/or other components of a gift assembly.
For example, the pop-up structure 26 may include a shelf 44 on
which at least part of the token 10, card 208, and/or other
component of a gift assembly may be disposed. Further, the unique
identifier 226 disposed on the bottom surface 216 of the card 208
may be inaccessible when the card 208 and the token 10 are disposed
on the shelf 44. Nevertheless, in some examples the lid 14 of the
packaging 12 may include an opening 18 at the approximate center
thereof. In such examples, disposing the card 208 and the token 10
within the packaging 12 at 206 may include disposing the card 208
and the token 10 (e.g., the blister pack) within the packaging 12
such that at least part of the token 10 (e.g., at least part of the
top surface of the token 10) is visible from a location external to
the packaging 12, via the opening 18 in the lid 14, at least while
the lid 14 is in the closed position.
[0066] FIG. 8 includes a flowchart illustrating another example
method 300 of the present disclosure. In such an example method 300
(e.g., a method of manufacturing packaging 12, a token 10, and/or
other components), an operator may, at 302, form a card having a
token removably attached thereto. In example embodiments, forming
such a card with a token at 302 may include a number of steps or
processes, and the steps or processes performed at 302 may result
in the formation of a blister pack or other such article having a
token of the present disclosure removably attached to a card or
other like carrier. Further, one or more steps or processes
performed at 302 may be similar and/or identical to corresponding
steps or processes described above with respect to step 202 of the
method 200.
[0067] FIGS. 9 and 10 illustrate an example card 312 formed with an
example token 320 (e.g., a blister pack) at 302. As shown in FIG.
9, an example card 312 may include a first portion 314, and a
second portion 316 extending from the first portion 314. In such
examples, the first portion 314 may be shaped, sized, and/or
otherwise configured to retain one or more decals of the present
disclosure, if desired. For example, the first portion 314 may
comprise a substantially rectangular portion of the card 312, while
the second portion 316 may comprise a substantially circular and/or
substantially semicircular portion of the card 312. In such
embodiments, the second portion 316 may be shaped, sized, and/or
otherwise configured to retain at least part of the token 320. For
example, the card 312 may include a top surface 318, and a bottom
surface 322 opposite the top surface 318. In such examples, at 302
the token 320 may be removably attached to the top surface 318 of
the card 312. In particular, the token 320 may include a top
surface and a bottom surface opposite the top surface. In such
examples, at 302 the bottom surface of the token 320 may be
removably attached to the top surface 318 of the card 312. As noted
above, in any of the example embodiments described herein the token
320 (e.g., the top surface of the token 320) may include various
images, pictures, text, logos, and/or other visual indicia
associated with a digital gift corresponding to the token 320. In
such examples, at least the top surface 318 of the card 312 may
also include visual indicia that corresponds to and/or that is
otherwise associated with the digital gift redeemable using the
token 320 and/or with the provider 108 of such a digital gift
(e.g., a name of the provider 108). In such examples, first visual
indicia disposed on at least the top surface 318 of the card 312
may be associated with such a digital gift, and second visual
indicia disposed on at least the top surface of the token 320 may
be associated with the digital gift. It is understood that such
first visual indicia may be similar to, the same as, and/or may
otherwise match or correspond to such second visual indicia.
[0068] Further, in some examples, forming the card 312 with the
token 320 at 302 may include covering the token 320 and at least a
portion of the card 312 with a layer of substantially transparent
material (e.g., plastic, polymeric material, etc.) configured to
assist in removably attaching the token 320 to the card 312. In
some examples, such a layer of substantially transparent material
may comprise a laminate material assisting in the formation of a
blister pack at 302. Additionally or alternatively, at 302 the
bottom surface of the token 320 may be at least temporarily adhered
to the top surface 318 of the card 312. In any such examples, the
card 312 may be at least partially perforated to assist a recipient
110 in detaching the token 320 from the card 312.
[0069] At 304, the method 300 may include forming a label sheet. An
example label sheet 326 is illustrated in FIG. 11. As shown in FIG.
11, an example label sheet 326 formed at 304 may include a first
surface 328 (e.g., a top surface). Such an example label sheet 326
may also include a second surface (e.g., a bottom surface) (not
shown) opposite the first surface 328. An example label sheet 326
may further include one or more decals removably attached to the
first surface 328 and/or to the second surface. For example, the
label sheet 326 may include a decal 336 removably attached to one
of the first surface 328 or the second surface of the label sheet
326. The label sheet 326 may also include one or more additional
decals 330 removably attached to one of the first surface 328 or
the second surface of the label sheet 326. As shown in FIG. 11, the
decal 336 may include at least one unique identifier. For example,
the decal 336 may include unique identifiers 338, 340, and the
decal 330 may include a unique identifier 332. In such examples,
the unique identifier 332 of the decal 330 may correspond to and/or
may be indicative of at least one of the unique identifiers 338,
340 of the decal 336. Further, in any of the examples described
herein, the unique identifier 332 of the decal 330 may be operable
to provide access to a digital gift corresponding to and/or
associated with the token 320. In some examples, at 302, forming
the card 312 with the token 320 may include removably attaching at
least one of the decals 336, 330 to the first surface 328 of the
label sheet 326. Alternatively, at 302, forming the card 312 with
the token 320 may include printing the unique identifiers 338, 340,
332 on the first surface 328, and scoring the first surface 328
such that the respective decals 336, 330 may be easily removed from
the label sheet 326.
[0070] Similar to the decal 218 described above with respect to
FIG. 7, the decal 336 may comprise one or more strips of paper,
plastic, polymers, and/or other material that is adhered, and/or
otherwise at least temporarily (e.g., removably) attached to the
label sheet 326. In some examples, the decal 336 may comprise a
sticker, label, and/or other such component. In some examples, the
unique identifier 338 may comprise a barcode, QR code, RFID tag,
magnetic strip, and/or other computer-readable code or component.
In such examples, the unique identifier 338 may be, for example,
scanned, detected, and/or otherwise observed at the point-of-sale.
In such examples, the unique identifier 338 may comprise an
activation code associated with the particular token 320 removably
attached to the card 312, and the token 320 may be configured such
that scanning the unique identifier 338 at the point-of-sale may
activate the token 320. In such embodiments, a gift corresponding
to the token 320 may only be redeemed once such activation has
occurred. Alternatively, in the embodiment of FIGS. 9-11, the token
320 may be active and/or "live" at the point-of-sale, and in such
examples, scanning the unique identifier 338 at the point-of-sale
may provide an indication to a manufacturer of the token 320, a
processing center 106, and/or a provider 108 of the digital gift
associated with the token 320 that the token 320 has been validly
purchased.
[0071] Further, similar to the unique identifier 222 described
above, the unique identifier 340 of the decal 336 may comprise a
series of letters, numerals, an alpha-numeric code, and/or other
human-readable code. In such examples, the unique identifier 340
may be indicative of and/or may correspond to the unique identifier
338. For example, the unique identifier 340 may comprise a SKU
number and/or item number that can is matched with and/or stored in
association with the unique identifier 338 in a database and/or
other memory of the card manufacturer, the processing center 106,
and/or the provider 108. In such examples, the unique identifier
340 may be used for inventory processes, accounting, and/or other
retail-related tracking processes. In some examples, the unique
identifier 340 may also be indicative of and/or may correspond to
the particular token 320 removably attached to the card 312.
[0072] Additionally, as noted above, the unique identifier 332 may
be operable to provide access to and/or to otherwise redeem a
digital gift corresponding to the token 320. In any of the examples
described herein, the unique identifier 332 may comprise a series
of letters, numerals, an alpha-numeric code, and/or other
human-readable code. Additionally or alternatively, the unique
identifier 332 may comprise a barcode, QR code, RFID tag, magnetic
strip, a digital watermark, and/or other computer-readable code or
component. In such examples, the unique identifier 332 may be the
same as, or may be different from, at least the unique identifier
340 associated with the decal 336. In some examples, upon receiving
the token 320 disposed within the packaging 12, a recipient 110 may
enter the unique identifier 332 (in examples in which the unique
identifier comprises a human-readable redemption code) into a
website, a mobile device application, or other redemption portal in
order to redeem the gift corresponding to the token 320.
Alternatively, in examples in which the unique identifier 332
comprises a computer-readable redemption code, the recipient 110
may scan the unique identifier 332 with an electronic device 112,
or may have the unique identifier 332 scanned at a brick-and-mortar
store, kiosk, or other redemption portal in order to redeem the
gift corresponding to the token 320. As shown in at least FIG. 11,
in some examples at least part of the unique identifier 332 may be
obscured from view while the decal 330 is removably attached to
either the first (e.g., top) surface 328 or the second (e.g.,
bottom) surface of the label sheet 326. For example, the decal 330
may include a removable portion 334 covering at least part of the
unique identifier 332. In such examples, the removable portion 334
may comprise scratch-off material, an additional sticker, label, or
decal, and/or any other such component.
[0073] At 306, the method 300 may include removing the decal 330
from the label sheet 326, and attaching the decal 330 to the bottom
surface 322 of the card 312 or to the bottom surface of the token
320 removably attached to the card 312. For example, in some
embodiments, an operator may remove the decal 330, and may adhere
and/or otherwise attach the removed decal 330 directly to the
bottom surface 322 of the card 312, such as at the second portion
316. Alternatively, in some examples the card 312 may include a die
cut area and/or other region 324. In such examples, the region 324
may be removed from the card 312 such that the operator may have
access to the bottom surface of the token 320, via the region 324,
while the token 320 is removably attached to the top surface 318 of
the card 312. In such examples, at 306 the operator may attach the
decal 330 to the bottom surface of the token 320 via the region
324. In any of the examples described herein, the region 324 of the
card 312 may have a shape, size, perimeter and/or other
configuration that corresponds to the decal 330.
[0074] At 308, the method 300 may include removing the decal 336
from the label sheet 326, and attaching the decal 336 to a base 16
of packaging 12 configured to retain the token 320 and the card 312
(e.g., the blister pack). For example, as described above with
respect to step 204 of the method 200, example packaging 12 may
include a base 16, and a lid 14 moveable relative to the base 16
between an open positon and a closed position. Further, as shown in
FIG. 2, the bottom surface 22 of the base 16 may include a region
40 configured to include information 38 associated with a gift
assembly of the present disclosure. In some examples, the region 40
may include a shape, size, perimeter, and/or other configuration
corresponding to a shape, size, perimeter, and/or other
configuration of the decal 336. In such examples, at 308 an
operator may remove the decal 336 from the label sheet 326, and may
attach the decal 336 to the base 16 substantially within the region
40 of the bottom surface 22.
[0075] At 310, the method 300 may include disposing the card 312
and the token 320 (e.g., the blister pack) within the packaging 12
such that at least the token 320 is removably retained by the
packaging 12, and the unique identifier 332 of the decal 330 is
inaccessible. In such examples, the bottom surface of the token 320
may be removably attached to the top surface 318 of the card 312.
Thus, the unique identifier 332 of the decal 330 may be
inaccessible while the token 320 and/or the card 312 is removably
retained by the packaging 12. Additionally, in some examples,
disposing the card 312 and the token 320 within the packaging 12 at
310 may include disposing the card 312 and the token 320 (e.g., the
blister pack) between the lid 14 and the base 16. As noted above,
the packaging 12 may include at least one sidewall 24 spacing the
top surface 20 of the base 16 from the bottom surface 22 of the
base 16. In such examples, the sidewall 24 may extend upwardly from
the base 16 toward the lid 14. Additionally, the base 16, the lid
14, and the at least one sidewall 24 may form at least part of an
inner compartment of the packaging 12. In such examples, the pop-up
structure 26, the card 312, the token 320, and/or other components
of an example gift assembly may be disposed at least partly within
the inner compartment of the packaging 12. For example, disposing
the card 312 and the token 320 within the packaging 12 at 310 may
include disposing at least the token 320 within the inner
compartment. In some examples, the base 16, the lid 14, and the at
least one sidewall 24 may form at least part of such an inner
compartment of the packaging 12 when the lid 14 is in the closed
position. As noted above, the packaging 12 may also include a
pop-up structure 26 disposed between the top surface 20 of the base
16 and, for example, a bottom surface 32 of the lid 14. It is
understood that the pop-up structure 26 may be configured to at
least partially retain the token 320, card 312, and/or other
components of a gift assembly at 310.
[0076] Moreover, in any of the examples described herein the label
sheet 326, the token 320, and/or the packaging 12 may include
various images, pictures, text, logos, and/or other visual indicia
associated with a digital gift corresponding to the token 10. For
example, such visual indicia (e.g., first visual indicia) may be
indicative of the provider of such a digital gift, and such first
visual indicia may be common and/or otherwise shared visual indicia
included on the label sheet 326, the token 320, and/or the
packaging 12. Further, in such examples, at least the token 320 and
the packaging 12 may include additional common and/or otherwise
shared visual indicia (e.g., second visual indicia) indicative of
the digital gift. For example, while the first visual indicia
described above may indicate a provider of a particular digital
gift (e.g., "Gamefly"), such second visual indicia may comprise a
name, brand, trademark, slogan, logo, image, text, color scheme,
graphic, and/or other content that is indicative of and/or
associated with the digital gift (e.g., a 3-month subscription). In
such examples, the common first visual indicia may be the same as
or different from the common second visual indicia.
[0077] FIG. 12 includes a flowchart illustrating yet another
example method 400 of the present disclosure. In such an example
method 400 (e.g., a method of manufacturing packaging 12, a token
10, and/or other components), an operator may, at 402, form a token
having decal removably attached thereto. In example embodiments,
forming such a token at 402 may include a number of steps or
processes. Further, the steps or processes performed at 402 may be
similar and/or identical to one or more of the steps or processes
described above with respect to the method 200 and/or with respect
to the method 300.
[0078] FIGS. 13 and 14 illustrate a token 408 according to an
example embodiment of the present disclosure, and such a token 408
may be formed by an operator at 402. For example, at 402 an
operator may form a token 408 having a top surface 410, a bottom
surface 412 opposite the top surface 410, and at least one decal
414 removably attached to the bottom surface 412. As shown in FIG.
13, an example decal 414 may include one or more unique identifiers
416, 418. Additionally, as shown in at least FIG. 14, at 402 the
operator may form a token 408 including at least one additional
unique identifier 422 disposed on and/or within a region 420 of the
bottom surface 412. In such examples, the unique identifier 422
disposed on the bottom surface 412 may correspond to and/or may be
indicative of at least one of the unique identifiers 416, 418 of
the decal 414. Further, in any of the examples described herein,
the unique identifier 422 disposed on the bottom surface 412 of the
token 408 may be operable to provide access to a digital gift
corresponding to and/or associated with the token 408. In some
examples, at 402, forming the token 408 may include removably
attaching the decal 414 to the bottom surface 412 of the token 408
such that the region 420 and/or the unique identifier 422 is
substantially covered by the decal 414. As a result, the unique
identifier 422 may be at least partially obscured from view by the
decal 414 while the decal 414 is removably attached to the bottom
surface 412. It is understood that FIG. 14 illustrates the bottom
surface 412 without the decal 414 attached thereto. At 402, forming
the token 408 may also include printing the unique identifier 422
on the bottom surface 412, etching the unique identifier 422 onto
the bottom surface 412, attaching an additional decal, with the
unique identifier 422 printed thereon, to the bottom surface 412
beneath the decal 414, and/or any other such process.
[0079] Similar to the decal 218 described above with respect to
FIG. 7, the decal 414 may comprise one or more strips of paper,
plastic, polymers, and/or other material that is adhered, and/or
otherwise at least temporarily (e.g., removably) attached to the
token 408. In some examples, the decal 414 may comprise a sticker,
label, and/or other such component. In some examples, the unique
identifier 416 may comprise a barcode, QR code, RFID tag, magnetic
strip, and/or other computer-readable code or component. In such
examples, the unique identifier 416 may be, for example, scanned,
detected, and/or otherwise observed at the point-of-sale. In such
examples, the unique identifier 416 may comprise an activation code
associated with the token 408 to which the decal 414 is removably
attached, and the token 408 may be configured such that scanning
the unique identifier 416 at the point-of-sale may activate the
token 408. In such embodiments, a gift corresponding to the token
408 may only be redeemed once such activation has occurred.
Accordingly, in the embodiment of FIGS. 13 and 14, the token 408
may not be active or "live" until it is activated at the
point-of-sale.
[0080] Further, similar to the unique identifier 222 described
above, the unique identifier 418 of the decal 414 may comprise a
series of letters, numerals, an alpha-numeric code, and/or other
human-readable code. In such examples, the unique identifier 418
may be indicative of and/or may correspond to the unique identifier
416. For example, the unique identifier 418 may comprise a SKU
number and/or item number that can is matched with and/or stored in
association with the unique identifier 416 in a database and/or
other memory of the card manufacturer, a processing center 106,
and/or a provider 108. In such examples, the unique identifier 418
may be used for inventory processes, accounting, and/or other
retail-related tracking processes. In some examples, the unique
identifier 418 may also be indicative of and/or may correspond to
the particular token 408 to which the decal 414 is removably
attached.
[0081] Additionally, as noted above, the unique identifier 422 may
be operable to provide access to and/or to otherwise redeem a
digital gift corresponding to the token 408. In any of the examples
described herein, the unique identifier 422 may comprise a series
of letters, numerals, an alpha-numeric code, and/or other
human-readable code. Additionally or alternatively, the unique
identifier 422 may comprise a barcode, QR code, RFID tag, magnetic
strip, digital watermark, and/or other computer-readable code or
component. In such examples, the unique identifier 422 may be the
same as, or may be different from, at least the unique identifier
418 associated with the decal 414. In some examples, upon receiving
the token 408 disposed within the packaging 12, a recipient 110 may
enter the unique identifier 422 (in examples in which the unique
identifier 422 comprises a human-readable redemption code) into a
website, a mobile device application, or other redemption portal in
order to redeem the gift corresponding to the token 408.
Alternatively, in examples in which the unique identifier 422
comprises a computer-readable redemption code, the recipient 110
may scan the unique identifier 422 with an electronic device 112,
or may have the unique identifier 422 scanned at a brick-and-mortar
store, kiosk, or other redemption portal in order to redeem the
gift corresponding to the token 408. Although not illustrate in
FIG. 14, in some examples at least part of the unique identifier
422 may be obscured from view even after the decal 414 has been
removed from the bottom surface 412. For example, the token 408 may
include a removable portion (not shown) covering at least part of
the unique identifier 422. In such examples, the removable portion
may comprise scratch-off material, an additional sticker, label, or
decal, and/or any other such component.
[0082] At 404, the method 400 may include removing the decal 414
from the bottom surface 412 of the token 408 such that the unique
identifier 422 disposed on the bottom surface 412 is at least
temporarily and/or at least partially exposed. Additionally, at
404, the method 400 may include attaching the decal 414 to a base
16 of packaging 12 configured to retain the token 408. For example,
as described above, example packaging 12 may include a base 16, and
a lid 14 moveable relative to the base 16 between an open positon
and a closed position. Further, as shown in FIG. 2, the bottom
surface 22 of the base 16 may include a region 40 configured to
include information 38 associated with a gift assembly of the
present disclosure. In some examples, the region 40 may include a
shape, size, perimeter, and/or other configuration corresponding to
a shape, size, perimeter, and/or other configuration of the decal
414. In such examples, at 404 an operator may remove the decal 414
from the token 408, and may attach the decal 414 to the base 16
substantially within the region 40 of the bottom surface 22.
[0083] At 406, the method 400 may include disposing the token 408
within the packaging 12 such that the token 408 is removably
retained by the packaging 12 and the unique identifier 422 located
on the bottom surface 412 is inaccessible. For example, the
packaging 12 may include a pop-up structure 26 disposed between the
top surface 20 of the base 16 and, for example, a bottom surface 32
of the lid 14. The pop-up structure 26 may be configured such that
movement of the lid 14 causes commensurate movement of the pop-up
structure 26. The pop-up structure 26 may also be configured to at
least partially retain the token 408 and/or other components of a
gift assembly. For example, the pop-up structure 26 may include a
shelf 44 on which at least part of the token 408 may be disposed at
406. Further, the unique identifier 422 disposed on the bottom
surface 412 of the token 408 may be inaccessible when the token 408
is disposed on the shelf 44. Nevertheless, in some examples the lid
14 of the packaging 12 may include an opening 18 at the approximate
center thereof. In such examples, disposing the token 408 within
the packaging 12 at 406 may include disposing the token 408 within
the packaging 12 such that at least part of the token 408 (e.g., at
least part of the top surface 410 of the token 408) is visible from
a location external to the packaging 12, via the opening 18 in the
lid 14, at least while the lid 14 is in the closed position.
[0084] Additionally, the packaging 12 may include at least one
sidewall 24 spacing the top surface 20 of the base 16 from the
bottom surface 22 of the base 16. In such examples, the sidewall 24
may extend upwardly from the base 16 toward the lid 14.
Additionally, the base 16, the lid 14, and the at least one
sidewall 24 may form at least part of an inner compartment of the
packaging 12. In such examples, the pop-up structure 26 and the
token 408 may be disposed at least partly within the inner
compartment of the packaging 12 at 406. For example, disposing the
token 408 within the packaging 12 at 406 may include disposing the
token 408 within the inner compartment. In some examples, the base
16, the lid 14, and the at least one sidewall 24 may form at least
part of such an inner compartment of the packaging 12 when the lid
14 is in the closed position.
[0085] Moreover, in any of the examples described herein the token
408 and/or the packaging 12 may include various images, pictures,
text, logos, and/or other visual indicia associated with a digital
gift corresponding to the token 10. For example, the packaging 12
may include first visual indicia associated with the digital gift.
Such first visual indicia may be indicative of the provider of such
a digital gift, a name, brand, trademark, slogan, logo, image,
text, color scheme, graphic, and/or other content that is
indicative of and/or associated with the digital gift (e.g., a
3-month subscription), and/or other content. In such examples, the
token 408 may include second visual indicia associated with the
digital gift. In such examples, the first visual indicia may be the
same as or different from the second visual indicia.
[0086] Accordingly, as explained with reference to at least FIGS.
5-14, the tokens, packaging, cards, blister packs, and/or other
gift assembly components manufactured in accordance with the
example methods 100, 200, 300 described herein may enhance the
gifting experience for both the purchaser 102 and the recipient
110. Additionally, tokens, packaging, cards, blister packs, and/or
other gift assembly components manufactured in accordance with the
example methods 100, 200, 300 may enable activation of a token at
the point-of-sale without providing access to redemption codes or
other unique identifiers located within the packaging, located on a
bottom surface of the token, and/or otherwise disposed at a
location that is inaccessible to a purchaser 102 or other person at
the point-of-sale. As a result, such methods may reduce the risk of
fraud and misappropriation associated with manufacturing such
tokens, and thus, may provide significant cost savings and other
advantages to manufacturers, providers 108, retailers, and/or other
entities associated with the sale of such items.
System Hardware/Software
[0087] As described above, a system for a token activation and/or
redemption process may include, but is not limited to a
communications network, cloud services, servers, databases,
software, a web browser, electronic communication devices, a mobile
app, and an Application Programming Interface (API).
[0088] Unless otherwise defined, all technical terms used herein
have the same meaning as commonly understood by one having ordinary
skill in the art to which this invention applies. The examples set
forth herein are intended to describe particular embodiments only
and are not intended to limit the invention in any way.
[0089] The term "network" as used herein includes, but is not
limited to: a collection of hardware components and computer or
machines interconnected by communications channels that allow
sharing of resources and information, including, without
limitation, the worldwide web or the internet.
[0090] The term "server" as used herein, includes, but is not
limited to: a computer or machine (physical or virtual) or a device
on a network that manages network resources. The general term
"server" may include specific types of servers such as an
application server (a computer which executes specific logic in
software/computer programs), a file server (a computer and storage
device dedicated to storing files), a print server (a computer that
manages one or more printers), a network server (a computer than
manages network traffic), and a database server (a computer system
that processes database queries). Although servers are frequently
dedicated to performing only server tasks, certain multiprocessing
operating systems allow a server to manage other non-server related
resources. A "web server" as used herein, includes, but is not
limited to: a server which serves content to a web browser by
lading a file from a disk and serving it across a network to a
user's web browser, typically using a HTTP.
[0091] The term "cloud services" as used herein means services made
available on demand via the internet from a cloud computing
provider's servers as opposed to being provided from a company's
own servers.
[0092] The term "software" or "computer program" as used herein
includes, but is not limited to: one or more computer or machine
readable and/or executable instructions that cause a computer,
microprocessor, logic circuit, or other electronic device to
perform functions, actions and/or behave in a desired manner. The
instructions may be embodied in various forms such as routines,
algorithms, modules or programs including separate applications or
code from dynamically linked libraries. Software may also be
implemented in various forms such as stand-alone programs, apps, a
function call, a servlet, an applet, instructions stored in a
memory or any other computer readable medium, part of an operating
system of other type of executable instructions. It will be
appreciated by one of ordinary skill in the art that the form of
software is dependent on, for example, requirements of a desired
application, the environment it runs on, and/or the desires of a
designer/programmer or the like.
[0093] The term "web browser" as used herein, includes, but is not
limited to: a software for retrieving and presenting information
resources on the worldwide web. An information resource may be a
web page, an image, a video, or any other type of electronic
content.
[0094] The terms "Electronic Communication Devices" or "Electronic
Devices," as used herein, includes, but is not limited to a phone
(e.g., a mobile phone), a smartphone, a tablet, a personal data
assistant (PDA), a notebook, a personal computer, a laptop
computer, a smart TV, a handheld or console-based game system, a
digital media receiver (e.g. Apple TV, Roku), a smart digital video
disc (DVD) player, a smart device (e.g., Alexa by Amazon, Google
Home, and/or other devices in communication via and/or associated
with the internet of things), and wearable devices (e.g., smart
watch). Any of the processes described herein may be performed by
one or more such electronic communication devices. In particular,
any of the selection, generation, purchasing, activation,
redemption, and or other processes described herein may be
performed by one or more such electronic communication devices even
if such processes are described herein only with respect to, for
example, a mobile phone, a kiosk 40, and or other devices.
[0095] "Mobile application" or "Mobile App" or "App" as used
herein, includes, but is not limited to: applications that run on
mobile phones, tablet computers and other mobile devices. The terms
"mobile application", "mobile app" and "app" can be used
synonymously with "software". Mobile applications allow users to
connect to services which are traditionally available on a desktop
or notebook platforms. Typically, these services access the
internet or intranet or cellular or wireless fidelity networks to
access, retrieve, transmit and share data.
[0096] The terms "computer", "processor" or "processing unit" as
used herein, includes, but is not limited to: any programmed or
programmable electronic device, microprocessor, logic unit that can
store, retrieve and process data.
[0097] "API files" or "API" or "Application Programming Interface"
as used herein, includes, but is not limited to: an interface
between different software programs or software files which
facilitate the interaction of the different software programs or
software files by way of a specific set of rules and
specifications.
[0098] "Electronic Greeting Card", "e-greeting", "e-greeting card"
or "e-card", as used herein, includes, but is not limited to any
greeting card, or a personalized message or a message which
delivers a pieces of communication from one user to another user or
non-user through electronic media.
[0099] The foregoing embodiments and clauses of the present
disclosure have been presented for the purposes of illustration and
description. These descriptions and embodiments are not intended to
be exhaustive or to limit the disclosure to the precise form
disclosed, and obviously many modifications and variations are
possible in light of the above disclosure. The embodiments were
chosen and described in order to best explain the principle of the
disclosure and its practical application to thereby enable others
skilled in the art to best utilize the invention in its various
embodiments and with various modifications as are suited to the
particular use contemplated.
* * * * *