U.S. patent application number 15/045878 was filed with the patent office on 2017-08-17 for systems and methods for dynamic creative optimization for video advertisements.
The applicant listed for this patent is Adobe Systems Incorporated. Invention is credited to Ishan Aggarwal, Ashish Duggal, Niraj Gupta, Morgan Gurfinkel, Jens M. Loeffler, Saurabh Sharma, Atul Kumar Shrivastava, Jonathan Tabak.
Application Number | 20170238067 15/045878 |
Document ID | / |
Family ID | 59561889 |
Filed Date | 2017-08-17 |
United States Patent
Application |
20170238067 |
Kind Code |
A1 |
Sharma; Saurabh ; et
al. |
August 17, 2017 |
SYSTEMS AND METHODS FOR DYNAMIC CREATIVE OPTIMIZATION FOR VIDEO
ADVERTISEMENTS
Abstract
Embodiments are disclosed that provide dynamic creative
optimization for video advertisements. In certain embodiments, a
content creation system receives a request for a video
advertisement from a remote computing system. The request
represents attributes of a specific recipient. To generate the
video advertisement, the content creation system accesses a
collection of assets, such as templates and video elements, from
which video content can be generated. The content creation system
selects a subset of assets from the collection and combines some or
all of the selected subset of assets into a composite content file.
The content creation system generates (or causes another system to
generate) the requested electronic video advertisement or other
video content from the composite content file. The content creation
system provides the generated video advertisement or other video
content in response to the request that was received from the
remote computing system.
Inventors: |
Sharma; Saurabh; (Noida,
IN) ; Aggarwal; Ishan; (Delhi, IN) ; Duggal;
Ashish; (Delhi, IN) ; Gupta; Niraj; (Haryana,
IN) ; Loeffler; Jens M.; (Cranford, NJ) ;
Shrivastava; Atul Kumar; (Noida, IN) ; Tabak;
Jonathan; (Los Angeles, CA) ; Gurfinkel; Morgan;
(New York, NY) |
|
Applicant: |
Name |
City |
State |
Country |
Type |
Adobe Systems Incorporated |
San Jose |
CA |
US |
|
|
Family ID: |
59561889 |
Appl. No.: |
15/045878 |
Filed: |
February 17, 2016 |
Current U.S.
Class: |
725/14 |
Current CPC
Class: |
H04N 21/4331 20130101;
H04N 21/4667 20130101; H04N 21/458 20130101; H04N 21/251 20130101;
H04N 21/812 20130101; H04N 21/25891 20130101; H04N 21/4532
20130101 |
International
Class: |
H04N 21/81 20060101
H04N021/81; H04N 21/25 20060101 H04N021/25; H04N 21/466 20060101
H04N021/466; H04N 21/45 20060101 H04N021/45; H04N 21/258 20060101
H04N021/258 |
Claims
1. A computer-implemented method of creating, generating, and
delivering personalized electronic video advertisements, the method
comprising: receiving, by a processing device and from a remote
computing system, a request to provide an electronic video
advertisement, the request representing attributes specific to a
recipient; responsive to receiving the request, accessing a
collection of assets comprising individual templates and elements
of video content items; selecting, by the processing device and
from the collection of assets, a subset of the assets based on the
attributes represented by the request, wherein the subset of assets
includes a particular template and particular elements of video
content, wherein the particular template is selected based on the
represented attributes and comprises an offer layer, wherein the
particular elements are selected based on the represented
attributes; generating, by the processing device, a dynamic offer
based on a combination of assets included in the subset of assets;
creating, by the processing device and from the selected subset of
assets, a composite content file that comprises the particular
template, the generated dynamic offer, and a combination of assets
from the selected subset of assets, wherein the generated dynamic
offer is associated with the offer layer of the particular
template; and providing, in response to the request and for the
recipient, the electronic video advertisement that is generated
from the composite content file, wherein the combination of assets
is perceptible in the generated electronic video advertisement.
2. The method of claim 1, wherein the selected particular elements
of video content items includes one or more of a text element, an
audio element, a still image element, a video clip element, or an
effect element.
3. The method of claim 1, wherein the generated electronic video
advertisement is provided in real-time in response to the
request.
4. The method of claim 3, wherein providing the generated
electronic video advertisement in real-time comprises providing the
generated electronic video advertisement in a period of time
sufficiently short to prevent a human-perceptible delay between the
request and a display of the electronic video advertisement.
5. The method of claim 1, further comprising: generating the
electronic video advertisement, wherein generating the electronic
video advertisement comprises: providing the composite content file
to a distributed video compositing server system, instructing the
distributed video compositing server system to generate the
electronic video advertisement, and providing additional
instructions to the distributed video compositing server system,
the additional instructions describing details regarding the
generation of the electronic video advertisement, wherein the
additional instructions include one or more of a screen resolution,
a video file format, or a delivery application; and receiving the
generated electronic video advertisement from the distributed video
compositing server system, wherein the generated advertisement
comprises a rendered video file of the composite content file.
6. The method of claim 1, wherein selecting the subset of assets
based on the attributes represented by the request comprises:
extracting, from the request, an identification phrase and one or
more of attributes received with the request; providing the
identification phrase and the one or more extracted attributes to a
data management system; receiving, from the data management system,
one or more additional attributes, the one or more additional
attributes based on a browser history associated with the
identification phrase and a demographic profile associated with the
extracted attributes; and selecting the subset of assets based on
the one or more extracted attributes and the one or more additional
attributes.
7. The method of claim 1, wherein creating the composite content
file comprises: selecting, from the selected subset of assets, the
template, wherein the template comprises multiple layers;
associating a background element from the selected particular
elements of video content items with a first layer of the template
that is capable of being associated with background elements;
associating a video clip element from the selected particular
elements of video content items with a second layer of the template
that is capable of being associated with video clip elements; and
associating an audio element from the selected particular elements
of video content items with a third layer of the template that is
capable of being associated with audio elements.
8. The method of claim 7, further comprising associating an
additional element from the selected particular elements of video
content items with an additional layer of the template, wherein the
additional element is previously provided by a user.
9. A system for creating, generating, and delivering personalized
electronic video advertisements, the system comprising: a
processor; and a non-transitory computer-readable medium
communicatively coupled to the processor, wherein the processor is
configured to execute program code stored to the non-transitory
computer-readable medium for performing operations comprising:
receiving, by a processing device and from a remote computing
system, a request to provide an electronic video advertisement, the
request representing attributes specific to a recipient; responsive
to receiving the request, accessing a collection of assets
comprising individual templates and elements of video content
items; selecting, by the processing device and from the collection
of assets, a subset of the assets based on the attributes
represented by the request, wherein the subset of assets includes a
particular template and particular elements of video content,
wherein the particular template is selected based on the
represented attributes and comprises an offer layer, wherein the
particular elements are selected based on the represented
attributes; generating, by the processing device, a dynamic offer
based on a combination of assets included in the subset of assets;
creating, by the processing device and from the selected subset of
assets, a composite content file that comprises the particular
template, the generated dynamic offer, and a combination of assets
from the selected subset of assets, wherein the generated dynamic
offer is associated with the offer layer of the particular
template; and providing, in response to the request and for the
recipient, the electronic video advertisement that is generated
from the composite content file, wherein the combination of assets
is perceptible in the generated electronic video advertisement.
10. The system of claim 9, further comprising: generating the
electronic video advertisement, wherein generating the electronic
video advertisement comprises: providing the composite content file
to a distributed video compositing server system, instructing the
distributed video compositing server system to generate the
electronic video advertisement, and providing additional
instructions to the distributed video compositing server system,
the additional instructions describing details regarding the
generation of the electronic video advertisement, wherein the
additional instructions include one or more of a screen resolution,
a video file format, or a delivery application; and receiving the
generated electronic video advertisement from the distributed video
compositing server system, wherein the generated advertisement
comprises a rendered video file of the composite content file.
11. The system of claim 9, wherein selecting the subset of assets
based on the attributes represented by the request comprises:
extracting, from the request, an identification phrase and one or
more of attributes received with the request; providing the
identification phrase and the one or more extracted attributes to a
data management system; receiving, from the data management system,
one or more additional attributes, the one or more additional
attributes based on a browser history associated with the
identification phrase and a demographic profile associated with the
extracted attributes; and selecting the subset of assets based on
the one or more extracted attributes and the one or more additional
attributes.
12. The system of claim 9, wherein creating the composite content
file comprises: selecting, from the selected subset of assets, the
template, wherein the template comprises multiple layers;
associating a background element from the selected particular
elements of video content items with a first layer of the template
that is capable of being associated with background elements;
associating a video clip element from the selected particular
elements of video content items with a second layer of the template
that is capable of being associated with video clip elements; and
associating an audio element from the selected particular elements
of video content items with a third layer of the template that is
capable of being associated with audio elements.
13. The system of claim 9, further comprising associating an
additional element from the selected particular elements of video
content items with an additional layer of the template, wherein the
additional element is previously provided by a user.
14. A non-transitory computer-readable medium embodying program
code executable by a processing device, the non-transitory
computer-readable medium comprising: program code for receiving, by
a processing device and from a remote computing system, a request
to provide an electronic video advertisement, the request
representing attributes specific to a recipient; program code for,
responsive to receiving the request, accessing a collection of
assets comprising individual templates and elements of video
content items; program code for selecting, by the processing device
and from the collection of assets, a subset of the assets based on
the attributes represented by the request, wherein the subset of
assets includes a particular template and particular elements of
video content, wherein the particular template is selected based on
the represented attributes and comprises an offer layer, wherein
the particular elements are selected based on the represented
attributes; program code for generating, by the processing device,
a dynamic offer based on a combination of assets included in the
subset of assets; program code for creating, by the processing
device and from the selected subset of assets, a composite content
file that comprises the particular template, the generated dynamic
offer, and a combination of assets from the selected subset of
assets, wherein the generated dynamic offer is associated with the
offer layer of the particular template; and program code for
providing, in response to the request and for the recipient, the
electronic video advertisement that is generated from the composite
content file, wherein the combination of assets is perceptible in
the generated electronic video advertisement.
15. The non-transitory computer-readable medium of claim 14,
wherein the generated electronic video advertisement is provided in
real-time in response to the request.
16. The non-transitory computer-readable medium of claim 15,
wherein the program code for providing the generated electronic
video advertisement in real-time comprises program code for
providing the generated electronic video advertisement in a period
of time sufficiently short to prevent a human-perceptible delay
between the request and a display of the electronic video
advertisement.
17. The non-transitory computer-readable medium of claim 14,
further comprising program code for: generating the electronic
video advertisement, wherein generating the electronic video
advertisement comprises: providing the composite content file to a
distributed video compositing server system, instructing the
distributed video compositing server system to generate the
electronic video advertisement, and providing additional
instructions to the distributed video compositing server system,
the additional instructions describing details regarding the
generation of the electronic video advertisement, wherein the
additional instructions include one or more of a screen resolution,
a video file format, or a delivery application; and receiving the
generated electronic video advertisement from the distributed video
compositing server system, wherein the generated advertisement
comprises a rendered video file of the composite content file.
18. The non-transitory computer-readable medium of claim 14,
wherein the program code for selecting the subset of assets based
on the attributes represented by the request comprises program code
for: extracting, from the request, an identification phrase and one
or more of attributes received with the request; providing the
identification phrase and the one or more extracted attributes to a
data management system; receiving, from the data management system,
one or more additional attributes, the one or more additional
attributes based on a browser history associated with the
identification phrase and a demographic profile associated with the
extracted attributes; and selecting the subset of assets based on
the one or more extracted attributes and the one or more additional
attributes.
19. The non-transitory computer-readable medium of claim 14,
wherein the program code for creating the composite content file
comprises program code for: selecting, from the selected subset of
assets, the template, wherein the template comprises multiple
layers; associating a background element from the selected
particular elements of video content items with a first layer of
the template that is capable of being associated with background
elements; associating a video clip element from the selected
particular elements of video content items with a second layer of
the template that is capable of being associated with video clip
elements; and associating an audio element from the selected
particular elements of video content items with a third layer of
the template that is capable of being associated with audio
elements.
20. The non-transitory computer-readable medium of claim 19,
further comprising program code for associating an additional
element from the selected particular elements of video content
items with an additional layer of the template, wherein the
additional element is previously provided by a user.
Description
TECHNICAL FIELD
[0001] This disclosure relates generally to computer-implemented
video content creation and more particularly relates to systems and
methods for dynamically performing creative optimization of
electronic video advertisements.
BACKGROUND
[0002] Digital marketers and other providers of online services
provide content that customized to certain users, households, or
other logical entities. For example, it may be desirable for an
online advertisement provider to tailor an advertisement to a given
user's recent browsing history, location, demographic information,
or some other attribute of the user's consumer profile. To address
this need, a digital marketer may use a content creation system to
customize advertisements to specific users (e.g., individuals or
households) according to particular attributes of those users,
rather than simply providing advertisements based on generalized
demographic conclusions. For instance, as a user navigates various
online websites, they may view numerous advertisements provided by
various digital marketers. A digital marketer may wish to customize
the content of its provided advertisements to better capture the
user's attention. The digital marketer may also prefer to provide
advertisements related to a user's recent browsing history, to
improve user engagement, rates of customer conversion, or other
metrics relating to advertising campaigns.
[0003] Digital marketers and other online content providers may
therefore tailor advertising content to a given user. Certain data
management systems are used to identify market segments (e.g., male
homeowners, aged 62-67, having an income between $50,000-$55,000)
and their associated users by using data collected from multiple
users' online interactions. In a simplified example, a data
management system with access to large amounts of data from
multiple online interactions will identify user attributes
indicating successful (or unsuccessful) conversions resulting from
interactions with electronic advertisements. The data management
system provides these identified attributes to a content creation
system, which uses the identified attributes to provide dynamically
created advertisements (or other content) suitable to a given
user's particular attributes.
[0004] A prior solution for providing such personalized
advertisements involves providing customized image-based
advertisements, such as advertisements using a JPEG format or a GIF
format. In this solution, a user's particular attributes are
correlated with identified audience attributes, and based on the
correlation, still images appropriate to the user attributes may be
assembled into an image-based advertisement. For instance, a user
with attributes indicating an interest in car customization, a
location in a certain city, and probable income of a certain
bracket may receive an advertisement that includes images of a
high-end car product, and an address and map of the nearest auto
parts supplier carrying the product. The still images may be
selected, assembled into an advertisement, and the advertisement
delivered to the user's browser (or other application) with little
or no delay noticeable to the user.
[0005] This solution presents certain disadvantages. For example,
users may be accustomed to disregarding image-based advertisements
in their browsers. Therefore, customized image-based advertisements
offer an insufficient improvement in customer conversion or other
metrics.
[0006] Another prior solution involves joining video clips together
in succession, also known as video "stitching." Stitching may allow
a digital marketer to provide a partially customized video
advertisement, such as by joining a brief video clip of a map and
address to the end of a generalized advertisement for a retail
store. A video advertisement may also be stitched to the front of a
content video, which encourages a user to watch the advertisement
in order to view the desired content video. However, this solution
is limited to joining completed video clips in an end-to-end
manner, which prevents extensive customization of the advertisement
content.
[0007] In addition, the video clips that are available to be
stitched must be filmed and converted to a suitable format, such as
MP4, before the stitching occurs. This conversion involves a large
amount of time and effort that must be invested before the video
clips are available for stitching, and limits the number of user
attributes to which the video advertisement may be correlated. For
example, although a user's browsing history may indicate a recent
interest in baby clothes, antacids, and printer ink, it is unlikely
that the available video clips will include this precise
combination of items. Therefore, stitching cannot be used to
generate a video advertisement having a sufficient correlation to
the attributes of a particular user, which reduces the user's
receptiveness to the advertisement.
[0008] Therefore, it is desirable to provide methods and systems to
increase the customization of electronic video advertisements based
on a given user's attributes.
SUMMARY
[0009] According to certain embodiments, systems and methods are
provided for display of dynamic creative optimization for video
advertisements. In one example, a content creation system receives
a request for a video advertisement from a remote computing system.
The request represents attributes of a specific recipient. To
generate the video advertisement, the content creation system
accesses a collection of assets, such as templates and video
elements, from which video content can be generated. The content
creation system selects a subset of assets from the collection and
combines some or all of the selected subset of assets into a
composite content file. The content creation system generates (or
causes another system to generate) the requested electronic video
advertisement or other video content from the composite content
file. The content creation system provides the generated video
advertisement or other video content in response to the request
that was received from the remote computing system.
[0010] These illustrative embodiments are mentioned not to limit or
define the disclosure, but to provide examples to aid understanding
thereof. Additional embodiments are discussed in the Detailed
Description, and further description is provided there.
BRIEF DESCRIPTION OF THE FIGURES
[0011] Features, embodiments, and advantages of the present
disclosure are better understood when the following Detailed
Description is read with reference to the accompanying drawings,
where:
[0012] FIG. 1 is a block diagram depicting a computing environment
in which a content creation system provides customized electronic
video content that is generated from selected assets according to
certain embodiments;
[0013] FIG. 2 is a diagram depicting an example of a template
having multiple layers that are associated with a selected subset
of assets used by the content creation system of FIG. 1 to provide
customized electronic video content according to certain
embodiments;
[0014] FIG. 3 is a diagram depicting an example of a composite
content file including a combination of assets used by the content
creation system of FIG. 1 to provide customized electronic video
content according to certain embodiments;
[0015] FIG. 4 is a diagram depicting another example of a composite
content file including another combination of assets used by the
content creation system of FIG. 1 to provide customized electronic
video content according to certain embodiments;
[0016] FIG. 5 is a flow chart depicting an example of a process for
providing a customized electronic video content item according to
certain embodiments;
[0017] FIG. 6 is a flow chart depicting an example of a process for
selecting a subset of assets used in the process of FIG. 5 for
providing the customized electronic video content item according to
certain embodiments;
[0018] FIG. 7 is a flow chart depicting an example of a process for
generating the customized electronic video content item provided by
the process of FIG. 5 according to certain embodiments; and
[0019] FIG. 8 is a block diagram depicting an example of an
implementation of a content creation system according to certain
embodiments.
DETAILED DESCRIPTION
[0020] As discussed above, prior techniques for generating
electronic video advertisements may be limited in the amount of
available customization due to limitations on the elements that may
be used to generate video content items. Embodiments are disclosed
that provide customized electronic video advertisements in
real-time or nearly real-time, by associating multiple video
elements to layers within a template. The template and video
elements used to provide customized electronic video advertisements
are selected according to personal attributes specific to an
intended recipient of the electronic video advertisement (e.g.,
demographic or behavioral attributes of a user who will receive the
electronic video advertisement). These embodiments allow increased
customization of generated video content items with respect to
targeted users or groups.
[0021] The following example is provided to introduce certain
embodiments of the present disclosure. In some embodiments, a
content creation system receives a request for a video
advertisement from a remote computing system, such as an ad call
received from an application running on a personal computing device
of a user. The request represents attributes of a specific
recipient, such as (but not limited to) a particular user to whom
the video advertisement will be targeted. To generate the video
advertisement, the content creation system accesses a collection of
assets from which video content can be generated. For example, the
collection of assets may include video elements for an advertising
campaign. Such video elements could include (without limitation)
visual elements (e.g., video clips), audio elements (e.g.,
soundtracks, dialogue, etc.), formatting elements, and text
elements. The collection of assets may also include templates
representing particular video advertisement formats and having
layers that may be associated with other video elements. The
collection of assets may also include additional information, such
as a list of current promotional offers, that could be used to
generate video advertisements. In some embodiments, the collection
is provided and maintained by a third party, such as (but not
limited to) a retailer running an online marketing campaign, with
which the content creation system can communicate via a
network.
[0022] In this example, the content creation system selects a
subset of assets from the collection to generate the requested
video advertisement. In certain embodiments, the content creation
system combines some or all of the selected subset of assets into a
composite content file. The composite content file includes a
template with layers, where a particular layer is associated with a
particular video element from the subset of assets. The composite
content file may or may not be viewable in a human-readable format.
The content creation system generates (or causes another system to
generate) the requested electronic video advertisement or other
video content from the composite content file such that the
combination of assets included in the composite content file can be
viewed, heard, or both in the generated video advertisement. The
content creation system provides the generated video advertisement
or other video content in response to the request that was received
from the remote computing system. In some embodiments, the content
creation system provides the generated video advertisement or other
video content to the remote computing system from which the request
was received. In other embodiments, the content creation system
provides the generated video advertisement or other video content
to a remote computing system different from the computing system
from which the request was received.
[0023] As used herein, the term "electronic video advertisement" is
used to refer to an advertisement with video elements, audio
elements, or both that is generated and presented in an electronic
computing environment. In some embodiments, the electronic video
advertisement includes a combination of video content items.
[0024] As used herein, the term "video content item" is used to
refer to any media asset (e.g., video content, audio content, etc.)
that can be included in electronic video advertisement and that can
be seen or heard when the electronic video advertisement.
[0025] Although the disclosed embodiments are generally described
for video advertisements, the disclosed embodiments may be extended
to non-advertising electronic video content items. For example, in
some embodiments, the content creation system receives, from a
remote computing system, a request for a video content item that is
not an advertisement. The requested video content item may be a
series of headlines in a video news program. The content creation
system generates or otherwise provides the customized video news
program in a manner similar that described for electronic video
advertisements.
[0026] As used herein, the term "real-time" refers to a period of
time that is short enough to avoid noticeable delay, unless
otherwise noted. In one example, providing a video content item to
a recipient in real-time indicates that the video content item is
provided to the recipient in a period of time such that the
recipient does not notice a delay. In various embodiments,
"real-time" operations involve different periods of time for
different operations involved in generating customized electronic
video advertisements, or for different requests received by
different applications on different remote computing systems. For
example, a video-viewing application running on a mobile device may
require a video advertisement in a relatively shorter period of
time to prevent loss of interest by a recipient who is watching a
video in the viewing application. By comparison, a browser
application running on a desktop computer may require a video
advertisement in a relatively longer period of time to attract the
attention of a recipient who is concentrating on other content
displayed in the browser application.
[0027] As used herein, the term "collection of assets" refers to a
group of electronic information items used for personalized video
content of a certain type. The term "asset" refers to a member item
of such a collection, unless otherwise noted. Any suitable type of
video content can be generated from an appropriate collection of
assets. In some embodiments, an asset includes templates
representing particular video content formats and having layers
that may be associated with other assets, such as video elements.
In one example, a collection of assets includes video elements and
promotional information used for personalized video advertisements
for an advertising campaign. In another example, a collection of
assets includes video elements and sports outcome information used
for personalized sports video content. It is envisioned that
certain assets may be previously provided by a user, to be included
in personalized video content generated for the user or other
recipients associated with the user.
[0028] As used herein, the term "video element" refers to one or
more image assets or graphical assets suitable for generating a
video content item. In some embodiments, a video element includes
moving visual elements, such as video clips or other collections of
sequential image assets. In additional or alternative embodiments,
a video element includes still images, product logos, or
backgrounds. In additional or alternative embodiments, a video
element includes effect elements, such as fade-in or fade-out
effects, colorizing effects (sepia, black-and-white, etc.), and
other effects for modifying the appearance of video content.
[0029] As used herein, the term "audio element" refers to one or
more audio assets suitable for generating a video content item.
Examples of audio elements include dialogue, voice-overs,
advertising "jingles," or background music.
[0030] As used herein, the term "text element" refers to one or
more textual assets suitable for generating a video content item.
Examples of text elements include product titles, promotional text
(discounts, percentages, etc.), contact information.
[0031] Additional elements are also envisioned, such as blinking
elements for a light-emitting diode, or haptic elements for mobile
devices or low-vision computing devices.
[0032] As used herein, the term "composite content file" refers to
a combination of electronic information items that may be used in
the generation of a video content item. In some embodiments, a
composite content file includes a template with layers, where a
particular layer is associated with a particular video element. In
various embodiments, the composite content file includes the video
elements associated with certain template layers, includes
references addresses that are directed to the video elements
associated with certain template layers, or includes both video
elements themselves and references to video elements. A composite
content file may or may not be viewable in a human-suitable
format.
[0033] In some embodiments, the content creation system uses a
composite content file to render or otherwise generate a video
content item, such that the video elements associated with the
template layers can be viewed, heard, or both in the generated
video. In additional or alternative embodiments, a composite
content file includes or is associated with additional instructions
(e.g., "scripting" instructions), such as instructions indicating
an expiry time for a request, a screen resolution at which the
video content item should be generated, etc.
[0034] As used herein, the term "rendering" refers to the process
of converting assembled elements of video content items into a
resulting video file, unless otherwise noted. In one example,
rendering a composite content file includes converting the elements
represented by the composite content file into a finalized video
file of a suitable viewing format, such as (but not limited to) an
.MP4 file format. The phrases "rendering a composite file,"
"rendering a video," and "rendering a file," may be understood to
equally describe the process of converting a combination of video
elements into a video file suitable for viewing, hearing, or
distribution. In some embodiments, rendering a file includes
converting audio elements or effect elements (e.g., fade in, fade
out, etc.) to be included in the resulting video file. The phrase
"rendered video file" may be understood to be a video file that
results from rendering, as described above.
[0035] As used herein, the term "recipient" is used to refer to an
entity, such as a user, for which a video content item has been
requested, unless otherwise noted. A recipient may be an
individual, organization, or other logical identity. A recipient
may be uniquely identified by a content creation system, a data
management system, or other application. In various embodiments,
recipients are identified by reference to one or more
identification phrases. In various embodiments, recipients may be
associated with one or more attributes.
[0036] As used herein, the term "attribute" is used to refer to a
trait of a recipient that is used by a content creation system to
generate or otherwise provide customized video content. Types of
attributes include (but are not limited to) personal
characteristics of the recipient, device characteristics of the
recipient's computing device, patterns of computer usage, or
preferences described by a personal profile. In some embodiments,
attributes are received by the content creation system, such as a
device ID or an IP address received with a request for an
electronic video advertisement. In additional or alternative
embodiments, the content creation system communicates with a data
management system that identifies additional attributes, such as a
probable age range or probable interests for a recipient. An
electronic designation that uniquely identifies a recipient, such
as identification phrase, may be used to identify attributes. A
particular attribute may have more than one of the example traits
disclosed here, or may have additional traits not disclosed.
Attributes may be a single value (such as an IP address), a range
of values (such as an income range), or a set of data (such as a
browsing history). Attributes may be derived from behaviors of a
larger user population. Attributes may have an associated
probability; for example, a gender attribute for a particular
recipient may have a 73% probability of being male. Examples of
attributes based on personal characteristics include (but are not
limited to) a recipient's age, gender, geographical location,
income, group affiliation (e.g., political, social, or professional
organizations, etc.), education level, languages spoken,
demographic characteristics, business title from a business
website, etc. Examples of attributes based on device
characteristics include (but are not limited to) a device
identification, device serial number, IP address, operating system,
preferred device language, etc. Examples of attributes based on
patterns of computer usage include (but are not limited to) a
browsing history, an online purchase or transaction history, a
history of content viewed, a pattern of computer access at certain
times of day, a pattern of computer access at certain geographical
or network locations, etc. Examples of attributes based on
preferences described by a personal profile include (but are not
limited to) an indicated interest in selected hobbies, an indicated
interest in selected communications (e.g., receiving text messages,
"sharing" messages with associated users, etc.), membership in one
or more incentive or loyalty programs (e.g., coupons, point
rewards, etc.), membership in one or more social media services,
etc.
[0037] Referring now to the drawings, FIG. 1 is a block diagram
depicting an example of a computing environment 100 in which a
content creation system 130 provides a customized electronic video
content item (e.g., a personalized electronic video advertisement
170) that is generated from certain selected assets. The depicted
computing environment 100 includes the content creation system 130
as well as one or more other computing systems in communication
with the content creation system 130, such as a remote computing
system 110, a data management system 140, and a video compositing
system 160.
[0038] The content creation system 130 is used to generate
customized video content. The content creation system contains a
content creation engine 131 including computer code suitable to
perform the operation described herein. In some embodiments, the
content creation system 130 receives a request 120 to provide an
electronic video advertisement. The request 120 is received from
the remote computing system 110 via a data network or other
suitable communication channel. The request 120 includes or
otherwise indicates one or more attributes that are specific to a
recipient 180 of the requested video advertisement. In some
embodiments, these attributes are included with the request 120, as
depicted by the received attributes 125 in FIG. 1. In additional or
alternative embodiments, the attributes are obtained by the content
creation system 130 from a data management system 140 using
information from the request 120. For example, the content creation
system 130 may obtain additional attributes 145 from the data
management system 140, as described below. In some embodiments, the
request 120 additionally or alternatively includes an
identification phrase 123 associated with the recipient 180 of the
requested video advertisement. In some embodiments, the
identification phrase 123 is provided to the data management system
140 as described below.
[0039] In some embodiments, the content creation system 130
communicates with or otherwise accesses an asset repository 150 via
a network. In response to receiving the request 120, the content
creation system 130 accesses, via the network, one or more
collections of assets 153 stored in the asset repository 150. Based
on the attributes represented by the request 120, the content
creation system 130 selects a subset of assets 133 from the
accessed collection of assets 153.
[0040] The subset of assets 133 includes, for example, one or more
templates and one or more video elements. In certain embodiments,
the subset of assets 133 also includes information relevant to
generating a personalized electronic video advertisement. In some
embodiments, a copy of the selected subset of assets (or one or
more particular assets of the subset) is transmitted via the
network and stored locally with the content creation system 130. In
additional or alternative embodiments (not shown), the selected
subset of assets remains with the asset repository 150, and the
content creation system 130 accesses the subset via the
network.
[0041] In the example depicted in FIG. 1, the content creation
system 130 creates, from the selected subset of assets 133, a
composite content file 135 that includes a combination of assets
from the selected subset. The combination of assets used in
creating the composite content file 135 may represent some or all
of the selected subset. The created composite content file 135
includes a template with layers, as described in detail with
respect to FIG. 2. A particular layer is associated with a
particular video element from the subset of assets 133, as
described in detail with respect to FIGS. 3 and 4. In some
embodiments, the created composite content file 135 includes the
particular video elements associated with particular template
layers. In additional or alternative embodiments, the composite
content file 135 includes reference addresses that are directed to
the particular video elements associated with particular template
layers.
[0042] The content creation system 130 generates (or causes one or
more other systems to generate) the electronic video advertisement
170 based on the created composite content file 135. The
combination of assets used in creating the composite content file
135 is visible, audible, or otherwise perceptible in the generated
electronic video advertisement 170. In certain embodiments, the
content creation system 130 generates the electronic video
advertisement 170. In additional or alternative embodiments, the
content creation system 130 instructs a video compositing system
160 to generate the electronic video advertisement 170, as
described below in regards to video compositing system 160.
[0043] The content creation system 130 provides the generated
electronic video advertisement 170 in response to the request 120
received from the remote computing system 110. The generated
electronic video advertisement 170 is provided for the recipient
180 associated with the attributes represented by the received
request 120, or with the identification phrase 123, or with both.
In some embodiments, the content creation system 130 provides the
generated video advertisement 170 to the remote computing system
110 from which the request 120 was received. In other embodiments,
the content creation system 130 provides the generated video
advertisement 170 to a remote computing system different from the
computing system from which the request 120 was received. In some
embodiments, the content creation system 130 implements a
"failsafe" logic in which the content creation system 130 provides
a generalized electronic video advertisement in response to the
request 120 in the event that a personalized video cannot be
generated.
[0044] Any suitable attributes can be included in or otherwise
indicated by the request 120. For example, attributes 125 received
with a request 120 may include (without limitation) technical
information regarding the remote computing system, such as an IP
address, a device identification, a device type (e.g., mobile
device, laptop, etc.), an application type (e.g., a browser, video
playback application, etc.), a screen resolution, etc. Attributes
125 received with a request 120 may additionally or alternatively
include (without limitation) information regarding the recipient
180, such as a user identification or preferences from a user
profile stored on the remote computing system 110.
[0045] In additional or alternative embodiments, an electronic
designation that uniquely identifies the recipient 180, such as an
identification phrase 123, is received with a request 120. In some
embodiments, the content creation system 130 extracts the
identification phrase 123, one or more attributes 125 received with
the request, or both from the request 120. In some embodiments, the
content creation system 130 selects a subset of assets 133 from the
collection of assets 153 based on one or more extracted attributes,
the identification phrase 123, or both.
[0046] In some embodiments, the content creation system 130
provides the identification phrase 123, the extracted attributes,
or both to a data management system 140. The data management system
140 determines one or more additional attributes 145 based on the
identification phrase 123, the extracted attributes, or both. The
additional attributes 145 may include (without limitation) a
browser history associated with the identification phrase 123, a
set of user preferences from a profile associated with the
identification phrase 123, a demographic profile associated with
the extracted attributes, etc. The content creation system 130
receives one or more additional attributes 145 from the data
management system 140 via a data network. The content creation
system 130 selects a subset of assets 133 from collection of assets
153 based on one or more additional attributes 145, or the
extracted attributes, or based on both.
[0047] As described above, an electronic video advertisement 170 is
generated based on the created composite content file 135, such
that the combination of assets used in creating the composite
content file 135 is visible, audible, or otherwise perceptible in
the generated electronic video advertisement 170. In some
embodiments, the content creation system 130 generates the
electronic video advertisement 170 based on the composite content
file 135.
[0048] In additional or alternative embodiments, the content
creation system 130 provides the created composite content file 135
to a video compositing system 160. The content creation system 130
instructs the video compositing system 160 to generate the
electronic video advertisement 170 based on the composite content
file 135. In some embodiments, the video compositing system 160 is
a distributed computing system that includes multiple nodes. The
generation of a file may be performed on the multiple nodes in
parallel. In some embodiments, the video compositing system 160,
responsive to receiving a particular composite content file 135
containing reference addresses directed to the associated video
elements, accesses the asset repository 150 for the associated
video elements via a data network.
[0049] In additional or alternative embodiments, the content
creation system 130 provides additional instructions (not shown) to
the video compositing system 160. These additional instructions
describe one or more details regarding generation of the electronic
video advertisement 170. For example, the additional instructions
may include "scripted" commands or simplified instructions, which
may describe (without limitation) details such as a screen
resolution, a video file format, a delivery application (e.g.,
browser, video viewing application, etc.). The video compositing
system 160 generates the electronic video advertisement 170 based
on the provided composite content file 135 and additional
instructions provided by the content creation system 130. In some
embodiments, the generated electronic video advertisement 170
includes a video file that is rendered using the composite content
file 135. The content creation system 130 receives the generated
electronic video advertisement 170 from the video compositing
system 160 via a data network.
[0050] In some embodiments, a template is included in the subset of
assets 133. For example, FIG. 2 is a diagram depicting an example
of a template 200 having multiple layers that are associated with a
selected subset of assets 133 used by the content creation system
130 to provide customized electronic video content. It is to be
noted that all described layers, element types, and associations
are provided for illustrative purposes only.
[0051] The template 200 includes multiple layers. The layers can be
associated with one or more elements of different types from the
subset of assets 133. For instance, a particular type of element
may be associated with more than one particular layer. Although the
template 200 is described as having layers associated with
particular types of elements or other assets, such described
associations are provided for illustrative purposes only.
[0052] In some embodiments, each layer is additionally associated
with one or more parameters, such as a parameter describing what
type of element the layer is capable of being associated with, a
parameter describing if the layer must be associated with an
element or may be left unassociated, etc. Although the template 200
is illustrated visually in FIG. 2, it is to be understood that a
template with layers may or may not be implemented in a format
suitable for human viewing.
[0053] In this example, the template 200 includes video clip layers
201, 202, 203, and 204, and further includes an audio layer 205. In
some embodiments, the video clip layers 201, 202, 203, and 204 are
associated with respective video clip elements. In alternative or
additional embodiments, the clip layers 201-204 may be associated
with parameters describing video qualities (e.g., video fade-in/out
effects, time limitation on particular video clips, etc.). The
audio layer 205 is associated with one or more audio elements, such
as a background music element, dialogue elements, parameters
describing audio qualities (e.g., audio fade-in or fade-out
effects, volume, etc.), etc.
[0054] In this example, the template 200 further includes
background layers 211, 221, 234, and 240. The background layers
211, 221, 234, and 240 are associated with background elements,
such as images, video clips, or computer-generated elements (e.g.,
color effects, etc.).
[0055] The template 200 depicted in FIG. 2 also includes a title
layer 210, a logo layer 241, and heading layers 222, 235, and 242.
Each of these layers may be associated with a text element, an
image element, or both. The template 200 further includes product
image layers 220 and 231, each of which may be associated with an
image element or a video clip element. The template 200 further
includes an actor layer 230, which may be associated with an image
element or a video clip element depicting one or more actors for a
generated video content item.
[0056] The template 200 further includes an offer layer 233, which
may be associated with a text element or an image element. In
additional or alternative embodiments, the offer layer 233 may be
associated with a computer-generated element that is based on other
assets from the selected subset of assets 133. For example, the
offer layer 233 may be associated with a particular text element
that is selected based on a list of current promotional offers.
[0057] In some embodiments, as described above, the content
creation system 130 selects a subset of assets 133 from a
collection of assets 153. One or more video elements and additional
information indicating current promotional offers may be included
in the selected subset of assets 133. In some embodiments, the
content creation system 130 creates a composite content file 135
including a combination of assets from the selected subset 133.
[0058] In some embodiments, the content creation system 130
includes, based on attributes represented by a first request, video
elements and additional information indicating current promotional
offers may be included in a first selected subset of assets.
Additionally, based on attributes represented by a second request,
video elements and additional information indicating current
promotional offers may be included in a second selected subset of
assets. A template 200 having multiple layers, as described above
in relation to FIG. 2, is additionally included in the first and
second subsets of assets.
[0059] FIG. 3 is a diagram depicting an example of a composite
content file 300 including a combination of assets used by the
content creation system 130 to provide customized electronic video
content. The content creation system 130 creates a first composite
content file 300 from a first subset of assets that are obtained in
response to a first request. The first composite content file 300
includes a first combination of assets.
[0060] To create the first composite content file 300, the content
creation system 130 associates a dynamic clip 301, dynamic clip
302, dynamic clip 303, and dynamic clip 304 with respective video
clip layers 201, 202, 203, and 204. The content creation system 130
associates the dynamic background score 305 with audio layer 205.
The content creation system 130 further associates dynamic
backgrounds 311, 321, 334, and 340 with respective background
layers 211, 221, 234, and 240. The content creation system 130
further associates dynamic title 310 with title layer 210, dynamic
logo 341 with logo layer 241, and dynamic headings 322, 335, and
342 with respective heading layers 222, 235, and 242. The content
creation system 130 further associates dynamic product image 320
and dynamic product image 331 with respective product image layers
220 and 231. The content creation system 130 further associates
dynamic persona 330 with actor layer 230. The content creation
system 130 further associates dynamic offer 333 with offer layer
233. In some embodiments, the dynamic offer 333 is generated by the
content creation system 130 from a first combination of assets in
the first subset, such as by combining text with information from a
list of current promotions.
[0061] FIG. 4 is a diagram depicting another example of a composite
content file including a different combination of assets used by
the content creation system 130 to provide customized electronic
video content. The content creation system 130 creates a second
composite content file 400 from a second subset of assets obtained
in response to receiving a second request. The second composite
content file 400 includes a second combination of assets.
[0062] To create the second composite content file 400, the content
creation system 130 associates a dynamic clip 401, dynamic clip
402, dynamic clip 403, and dynamic clip 404 with respective video
clip layers 201, 202, 203, and 204. The content creation system 130
associates a dynamic background score 405 with the audio layer 205.
The content creation system 130 further associates dynamic
backgrounds 411, 421, 434, and 440 with respective background
layers 211, 221, 234, and 240. The content creation system 130
further associates dynamic title 410 with title layer 210, dynamic
logo 441 with logo layer 241, and dynamic headings 422, 435, and
442 with respective heading layers 222, 235, and 242. The content
creation system 130 further associates dynamic product image 420
and dynamic product image 431 with respective product image layers
220 and 231. The content creation system 130 further associates
dynamic persona 430 with actor layer 230. The content creation
system 130 further associates dynamic offer 433 with offer layer
233. In some embodiments, the dynamic offer 433 is generated by the
content creation system 130 from a second combination of assets in
the second subset, such as by combining text with information from
a list of current promotions.
[0063] Although the composite content files 300 and 400 are
illustrated visually in FIGS. 3 and 4, it is to be understood that
a composite content file may or may not be implemented in a format
suitable for human viewing.
[0064] A first electronic video advertisement is generated from the
first composite content file 300, and provided in response to the
first request and for a first recipient. The first combination of
assets, as generally described by FIG. 3, is perceptible in the
first electronic video advertisement. A second electronic video
advertisement is generated from the second composite content file
400, and provided in response to the second request and for a
second recipient. The second combination of assets, as generally
described by FIG. 4, is perceptible in the second electronic video
advertisement.
[0065] FIG. 5 is a flow chart depicting an example of a process 500
for creating a composite content file based on a received request
for an electronic video content item, and providing an electronic
video content item generated from the composite content file. In
some embodiments, a content creation system 130 implements
operations depicted in FIG. 5 by executing suitable program code.
For illustrative purposes, the process 500 is described with
reference to the examples depicted in FIGS. 1-4. Other
implementations, however, are possible.
[0066] At block 510, the process 500 involves receiving a request
for an electronic video content item, such as an electronic video
advertisement. The received request represents attributes specific
to a recipient. In some embodiments, the request represents an
identification phrase associated with the recipient. For example, a
content creation system 130 receives a request 120 to provide an
electronic video advertisement to a recipient 180. In some
embodiments, the content creation system 130 extracts, from the
request 120, an identification phrase 123 that identifies the
recipient 180, and one or more attributes 125 received with the
request 120, such as the IP address of the remote computing system
110. In additional or alternative embodiments, the content creation
system 130 provides the identification phrase 123 to a data
management system 140, and the represented attributes are received
from the data management system 140, such as additional attributes
145.
[0067] At block 520, the process 500 involves accessing a
collection of assets. In some embodiments, a collection of assets
153 is stored in an asset repository 150 and is retrieved by the
content creation system 130 via a data network. Examples of assets
included in the collection of assets 153 include video elements,
templates, and information relevant to generating an electronic
video content item.
[0068] At block 530, the process 500 involves selecting a subset of
assets from the accessed collection of assets. The subset of assets
is selected based on the attributes represented by the received
request. The selected subset of assets contains one or more video
elements and one or more templates. In some embodiments, the
selected subset of assets contains additional information relevant
to generating an electronic video content item. For example, the
content creation system 130 selects a subset of the assets 133 from
the accessed collection(s) 153, based on the attributes extracted
from the request or the additional attributes 145 received from the
data management system 140, or both. In this example, the selected
subset of assets 133 includes one or more templates, one or more
video elements, and additional information indicating current
promotional offers.
[0069] At block 540, the process 500 involves creating a composite
content file that includes a combination of assets from the
selected subset of assets. The created composite content file
includes a template, and particular layers of the template are
associated with respective video elements. For example, the content
creation system 130 creates a composite content file 135 including
a template; a background element associated with a template layer
capable of being associated with background elements; a video clip
element associated with a template layer capable of being
associated with video clip elements; an audio element associated
with a template layer capable of being associated with audio
elements; and additional elements associated with additional
layers, where a respective additional element is associated with a
respective additional layer that is capable of being associated
with elements of the respective type.
[0070] In some embodiments, the created composite content file 135
includes the particular video elements associated with respective
template layers. In additional or alternative embodiments, the
composite content file includes addresses that reference locations
of the particular video elements associated with particular
template layers. In some embodiments, the particular video element
associated with a particular layer is contained in the selected
subset of assets 133. In additional or alternative embodiments, the
particular video element associated with a particular layer is
generated, such as by content creation system 130, based on one or
more of the selected subset of assets 133.
[0071] At block 550, the process 500 involves providing an
electronic video content item that is generated from the composite
content file. The generated electronic video content item is
provided in response to the received request. In some embodiments,
a content creation system 130 generates the electronic video
content item, such as an electronic video advertisement 170. In
additional or alternative embodiments, the content creation system
130 instructs a video compositing system 160 to generate the
electronic video content item. In some embodiments, the generated
electronic video content item is provided to a remote computing
system 110 from which the request was received. In additional or
alternative embodiments, the generated electronic video content
item is provided to a remote recipient 180 that is different from
the computing system 110 from which the request was received.
[0072] A subset of assets may be selected in any suitable manner.
For example, FIG. 6 is a flow chart depicting an example of a
process 600 for selecting a subset of assets at block 530 of the
process 500. In some embodiments, a content creation system 130
implements operations depicted in FIG. 6 by executing suitable
program code. For illustrative purposes, the process 600 is
described with reference to the examples depicted in FIGS. 1-5.
Other implementations, however, are possible.
[0073] At block 610, the process 600 involves extracting, from a
received request, an identification phrase. For example, the
content creation system 130 executes program code suitable for
extracting an identification phrase 123 from request 120.
[0074] At block 620, the process 600 involves extracting, from the
received request, one or more attributes received with the request.
For example, the content creation system 130 executes program code
suitable for extracting attributes 125 from request 120. The
extracted attributes are specific to a recipient, such as recipient
180. The extracted identification phrase is associated with the
recipient.
[0075] At block 630, the process 600 involves providing the
identification phrase, or the extracted attributes, or both, to a
data management system. For example, the content creation system
130 executes program code suitable for providing the extracted
identification phrase 123 and the extracted attributed 125 to the
data management system 140 via a data network. The data management
system 140 determines one or more additional attributes 145 based
on the identification phrase 123, the extracted attributes 125, or
both. In some embodiments, the extracted attributes 125 include
traits specific to the remote computing system 110, such as the IP
address. In additional or alternative embodiments, the additional
attributes 145 include traits specific to the recipient 180 such as
a geographical location, a recent browsing history, a membership in
a particular retail loyalty program, an age range, an income range,
a probable gender, etc.
[0076] At block 640, the process 600 involves receiving, from the
data management system, the additional attributes determined by the
data management system. For example, the content creation system
130 executes program code suitable for receiving, via a data
network, one or more electronic communications from the data
management system 140 that includes the additional attributes 145
determined by the data management system 140.
[0077] At block 650, the process 600 involves selecting a subset of
assets from a collection of assets, the selection being based on
one or more of the attributes extracted from the request, or one or
more of the additional attributes received from the data management
system, or based on both. For example, the content creation system
130 executes program code suitable for communicating, via a data
network, with asset repository 150 and selecting a subset of assets
133 from the collection of assets 153.
[0078] Video content may be generated from the composite content
file in any suitable manner. For example, FIG. 7 is a flow chart
depicting an example of a process 700 for generating the customized
electronic video content item that is provided using the process
500. In some embodiments, a content creation system 130 implements
operations depicted in FIG. 7 by executing suitable program code.
For illustrative purposes, the process 700 is described with
reference to the examples depicted in FIGS. 1-6. Other
implementations, however, are possible.
[0079] At block 710, the process 700 involves providing a composite
content file to a video compositing system. For example, the
content creation system 130 executes suitable program code for
transmitting or otherwise providing the composite content file 135
to the video compositing system 160. In some embodiments, the video
compositing system 160 is a distributed video compositing server
system having multiple nodes that perform parallel operations for
rendering video content using the compose content file 135.
[0080] At block 720, the process 700 involves providing additional
instructions to the video compositing system. The additional
instructions describe one or more details regarding generation of
the electronic video content item. In some embodiments, block 720
may be omitted.
[0081] At block 730, the process 700 involves instructing the video
compositing system to generate an electronic video content item.
For example, the content creation system 130 transmits one or more
electronic communications to the video compositing system 160 to
render or otherwise generate the electronic video content item
based on the composite content file, the additional instructions,
or both.
[0082] In some embodiments, the composite content file 135 includes
reference addresses that are directed to the particular video
elements associated with particular template layers. The video
compositing system 160 communicates with an asset repository 150
via a network to access the assets using the addresses. In
additional or alternative embodiments, the video compositing system
communicates with the content creation system 130 and accesses one
or more of the associated video elements using the addresses.
[0083] In some embodiments, the video compositing system 160
generates the electronic video advertisement 170 by rendering of
the composite content file 135. In the rendered version of the
composite content file 135, the combination of assets used in
creating the composite content file 135 is visible, audible, or
otherwise perceptible in the generated electronic video
advertisement 170.
[0084] At block 740, the process 700 involves receiving the
generated electronic video content item from the video compositing
system. For example, the content creation system 130 executes
suitable program code for receiving the electronic video
advertisement 170 or other customized video content from the video
compositing system 160.
[0085] In some embodiments, the generated electronic content item
is received in real-time relative to providing the composite
content file to the video compositing system at block 710. For
example, a period of time elapses between content creation system
130 providing the composite content file 135 and receiving the
generated electronic video advertisement 170 from the video
compositing system 160. In some embodiments, this period of time is
sufficiently short such that recipient 180 does not notice a delay
in the display of the electronic video content item.
[0086] Any suitable computing system or group of computing systems
can be used for performing the operations described herein. For
example, FIG. 8 is a block diagram depicting an example
implementation of a content creation system according to certain
embodiments.
[0087] The depicted example of the content creation system 130
includes one or more processors 802 communicatively coupled to one
or more memory devices 804. The processor 802 executes
computer-executable program code and/or accesses information stored
in the memory device 804. Examples of processor 802 include a
microprocessor, an application-specific integrated circuit
("ASIC"), a field-programmable gate array ("FPGA"), or other
suitable processing device. The processor 802 can include any
number of processing devices, including one.
[0088] The memory device 804 includes any suitable non-transitory
computer-readable medium for storing a content creation engine 131,
the subset of assets 133, and the composite content file 135. The
computer-readable medium can include any electronic, optical,
magnetic, or other storage device capable of providing a processor
with computer-readable instructions or other program code.
Non-limiting examples of a computer-readable medium include a
magnetic disk, a memory chip, a ROM, a RAM, an ASIC, optical
storage, magnetic tape or other magnetic storage, or any other
medium from which a processing device can read instructions. The
instructions may include processor-specific instructions generated
by a compiler and/or an interpreter from code written in any
suitable computer-programming language, including, for example, C,
C++, C#, Visual Basic, Java, Python, Perl, JavaScript, and
ActionScript.
[0089] The content creation system 130 may also include a number of
external or internal devices such as input or output devices. For
example, the content creation system 130 is shown with an
input/output ("I/O") interface 808 that can receive input from
input devices or provide output to output devices. A bus 806 can
also be included in the content creation system 130. The bus 806
can communicatively couple one or more components of the content
creation system 130.
[0090] The content creation system 130 executes program code that
configures the processor 802 to perform one or more of the
operations described above with respect to FIGS. 1-7. The program
code includes, for example, one or more of the content creation
engine 131, the composite content file 135, or other suitable
applications or memory structures that perform one or more
operations described herein. The program code may be resident in
the memory device 804 or any suitable computer-readable medium and
may be executed by the processor 802 or any other suitable
processor. In some embodiments, the program code described above,
the content creation engine 131, the subset of assets 133, and the
composite content file 135 are stored in the memory device 804, as
depicted in FIG. 8. In additional or alternative embodiments, one
or more of the content creation engine 131, the subset of assets
133, the composite content file 135, and the program code described
above are stored in one or more memory devices accessible via a
data network, such as a memory device accessible via a cloud
service.
[0091] The content creation system 130 depicted in FIG. 8 also
includes at least one network interface 810. The network interface
810 includes any device or group of devices suitable for
establishing a wired or wireless data connection to one or more
data networks 812. Non-limiting examples of the network interface
810 include an Ethernet network adapter, a modem, and/or the like.
The content creation system 130 is able to communicate with one or
more of the remote computing system 110, the data management system
140, the asset repository 150, the video compositing system 160,
and the recipient 180 using the network interface 810.
GENERAL CONSIDERATIONS
[0092] Numerous specific details are set forth herein to provide a
thorough understanding of the claimed subject matter. However,
those skilled in the art will understand that the claimed subject
matter may be practiced without these specific details. In other
instances, methods, apparatuses, or systems that would be known by
one of ordinary skill have not been described in detail so as not
to obscure claimed subject matter.
[0093] Unless specifically stated otherwise, it is appreciated that
throughout this specification discussions utilizing terms such as
"processing," "computing," "calculating," "determining," and
"identifying" or the like refer to actions or processes of a
computing device, such as one or more computers or a similar
electronic computing device or devices, that manipulate or
transform data represented as physical electronic or magnetic
quantities within memories, registers, or other information storage
devices, transmission devices, or display devices of the computing
platform.
[0094] The system or systems discussed herein are not limited to
any particular hardware architecture or configuration. A computing
device can include any suitable arrangement of components that
provides a result conditioned on one or more inputs. Suitable
computing devices include multipurpose microprocessor-based
computer systems accessing stored software that programs or
configures the computing system from a general purpose computing
apparatus to a specialized computing apparatus implementing one or
more embodiments of the present subject matter. Any suitable
programming, scripting, or other type of language or combinations
of languages may be used to implement the teachings contained
herein in software to be used in programming or configuring a
computing device.
[0095] Embodiments of the methods disclosed herein may be performed
in the operation of such computing devices. The order of the blocks
presented in the examples above can be varied--for example, blocks
can be re-ordered, combined, and/or broken into sub-blocks. Certain
blocks or processes can be performed in parallel.
[0096] The use of "adapted to" or "configured to" herein is meant
as open and inclusive language that does not foreclose devices
adapted to or configured to perform additional tasks or steps.
Additionally, the use of "based on" is meant to be open and
inclusive, in that a process, step, calculation, or other action
"based on" one or more recited conditions or values may, in
practice, be based on additional conditions or values beyond those
recited. Headings, lists, and numbering included herein are for
ease of explanation only and are not meant to be limiting.
[0097] While the present subject matter has been described in
detail with respect to specific embodiments thereof, it will be
appreciated that those skilled in the art, upon attaining an
understanding of the foregoing, may readily produce alterations to,
variations of, and equivalents to such embodiments. Accordingly, it
should be understood that the present disclosure has been presented
for purposes of example rather than limitation, and does not
preclude inclusion of such modifications, variations, and/or
additions to the present subject matter as would be readily
apparent to one of ordinary skill in the art.
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