U.S. patent application number 15/451499 was filed with the patent office on 2017-06-22 for positioning media to go viral.
The applicant listed for this patent is Mashable, Inc.. Invention is credited to Mario Antonetti, Peter Cashmore, Dimitri Dimoulakis, Kevin Gisi, Chris Heald, Robyn Peterson, Darren Tome.
Application Number | 20170178177 15/451499 |
Document ID | / |
Family ID | 55588990 |
Filed Date | 2017-06-22 |
United States Patent
Application |
20170178177 |
Kind Code |
A1 |
Cashmore; Peter ; et
al. |
June 22, 2017 |
POSITIONING MEDIA TO GO VIRAL
Abstract
Systems and techniques are disclosed for positioning, based on a
position velocity measure, related media content within a media
outlet such as a website, a blog, an aggregation page, an
application, or the like. The related media content may be related
to a media content and may link to the media content, be a
derivative of the media content, summarize the media content, or
the like. A location within a media outlet for a related media
content may be determined and the related media content may be
published accordingly. The location of a related media content may
be modified from a first location to a second location. The size of
a related media content may be increased and/or a related media
content may be highlighted. Further, techniques are disclosed for
publishing related media content within a zone from a plurality of
zones associated with a media outlet.
Inventors: |
Cashmore; Peter; (New York,
NY) ; Peterson; Robyn; (New Canaan, CT) ;
Heald; Chris; (Gilbert, AZ) ; Dimoulakis;
Dimitri; (New York, NY) ; Antonetti; Mario;
(Manchester, NH) ; Gisi; Kevin; (New York, NY)
; Tome; Darren; (New York, NY) |
|
Applicant: |
Name |
City |
State |
Country |
Type |
Mashable, Inc. |
New York |
NY |
US |
|
|
Family ID: |
55588990 |
Appl. No.: |
15/451499 |
Filed: |
March 7, 2017 |
Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
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15053824 |
Feb 25, 2016 |
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15451499 |
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14086069 |
Nov 21, 2013 |
9304976 |
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15053824 |
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Current U.S.
Class: |
1/1 |
Current CPC
Class: |
G06Q 50/01 20130101;
G06Q 30/0243 20130101; G06Q 30/0241 20130101; G06F 40/106 20200101;
G06F 40/103 20200101; H04L 67/10 20130101 |
International
Class: |
G06Q 30/02 20060101
G06Q030/02; G06Q 50/00 20060101 G06Q050/00; H04L 29/08 20060101
H04L029/08 |
Claims
1. A method comprising: determining, at a server in a computer
network, that a velocity measure corresponding to a first media
content exceeds a velocity threshold, wherein the velocity measure
is based on a change in engagement rate for the first media
content, wherein one or more weights associated with the engagement
rate are based on a type of the engagement rate; receiving a second
media content based on the determination of the velocity measure of
the first media content and based on a subject matter of the first
media content; and publishing the second media content, wherein the
publishing comprises: selecting a zone of a plurality of zones of a
media outlet based on the determined velocity measure corresponding
to the first media content, wherein the plurality of zones are of
different sizes; and publishing the second media content based on
the selected zone.
2. The method of claim 1, wherein the first media content includes
at least one selected from the group consisting of: an image, a
video, a text, an audio, and a link.
3. The method of claim 1, wherein the second media content includes
at least one selected from the group consisting of: an image, a
video, a text, an audio, and a link.
4. The method of claim 1, wherein the second media content contains
content similar to the first media content.
5. The method of claim 1, further comprising publishing the second
media content in an association with the first media content.
6. The method of claim 5, wherein the association comprises
publishing the second media content visibly proximate to the first
media content.
7. The method of claim 5, wherein the second media content includes
at least one selected from the group consisting of: an
advertisement, an advertisement campaign, a product information,
and a service information.
8. The method of claim 1, further comprising determining an updated
velocity measure based on a change in engagement rate for the first
media content.
9. The method of claim 8, further comprising: determining an
updated second media content based on the updated velocity
measure.
10. The method of claim 1, wherein the selecting the zone
comprises: selecting the zone on the media outlet that includes a
first zone, a second zone, and a third zone in the plurality of
zones.
11. The method of claim 10, wherein the publishing the second media
content comprises: removing the second media content from the first
zone; and publishing the second media content in the second
zone.
12. The method of claim 10, wherein the publishing the second media
content comprises: removing the second media content from the
second zone; and publishing the second media content in the third
zone.
Description
BACKGROUND
[0001] Millions of media items are published on a daily basis, but
only a relative handful become wildly popular. The popularity of a
media item (or "media content") can be related to how many
different places it is published and how frequently it is posted,
forwarded, marked as important or otherwise shared by users.
Extensive sharing of a media item can benefit from the so-called
"network effect," whereby a person can share a media item with
several friends, each of whom can share it with several friends and
so on. A media item that is widely shared and gains a high degree
of popularity due to the network effect is said to have gone
"viral," and may be called a "viral media item.
BRIEF SUMMARY
[0002] According to implementations of the disclosed subject
matter, a determination may be made that a velocity measure
corresponding to a media content exceeds a velocity criterion. The
velocity measure may be based on a change in engagement rate for
the media content. The media content may be an image, a video, a
text, an audio, a link or the like. A second media content may be
received and may be based on the media content or link to that
media content. The media content or the second media content will
be referred to as the publishable media content herein. The
publishable media content may be positioned based on determining
that the velocity measure corresponding to the media content
exceeds the velocity criterion. Positioning the publishable media
content may include selecting an applicable media outlet and
publishing the publishable media content on the selected media
outlet. Alternatively or in addition, positioning the publishable
media content may include determining a first location of the
publishable media content on a given media outlet, determining a
second location for the publishable media content on the media
outlet, and modifying the location of the publishable media content
from the first location to the second location. Alternatively or in
addition, a first location of the publishable media content on a
media outlet may be determined and the size of the publishable
media content may be increased. Alternatively or in addition, a
first location of the publishable media content on a media outlet
may be determined and the publishable media content may be
highlighted. Alternatively or in addition, positioning the
publishable media content may include publishing the publishable
media content based on a selected zone.
[0003] Systems and techniques according to the present disclosure
position media to go viral. Additional features, advantages, and
implementations of the disclosed subject matter may be set forth or
apparent from consideration of the following detailed description,
drawings, and claims. Moreover, it is to be understood that both
the foregoing summary and the following detailed description
include examples and are intended to provide further explanation
without limiting the scope of the claims.
BRIEF DESCRIPTION OF THE DRAWINGS
[0004] The accompanying drawings, which are included to provide a
further understanding of the disclosed subject matter, are
incorporated in and constitute a part of this specification. The
drawings also illustrate implementations of the disclosed subject
matter and together with the detailed description serve to explain
the principles of implementations of the disclosed subject matter.
No attempt is made to show structural details in more detail than
may be necessary for a fundamental understanding of the disclosed
subject matter and various ways in which it may be practiced.
[0005] FIG. 1 shows a computer according to an implementation of
the disclosed subject matter.
[0006] FIG. 2 shows a network configuration according to an
implementation of the disclosed subject matter.
[0007] FIG. 3 shows an example process for publishing publishable
media content, according to an implementation of the disclosed
subject matter.
[0008] FIG. 4 shows an example illustration for publishing
publishable media content, according to an implementation of the
disclosed subject matter.
[0009] FIG. 5 shows an example illustration for change in
engagement rate, according to an implementation of the disclosed
subject matter.
[0010] FIG. 6a shows an example process for positioning publishable
media content, according to an implementation of the disclosed
subject matter.
[0011] FIG. 6b shows another example process for positioning
publishable media content, according to an implementation of the
disclosed subject matter.
[0012] FIG. 7 shows an example illustration of positioning
publishable media content, according to an implementation of the
disclosed subject matter.
[0013] FIG. 8 shows another example illustration of positioning
publishable media content, according to an implementation of the
disclosed subject matter.
[0014] FIG. 9 shows an example illustration of highlighting
publishable media content, according to an implementation of the
disclosed subject matter.
DETAILED DESCRIPTION
[0015] According to implementations of the disclosed subject
matter, potentially viral media content may be identified and
published in a way that can improve the likelihood that the content
will actually go viral. The publishable media content may include a
related content related to the identified media content and/or may
be an original media item for which a velocity measure exceeds a
velocity threshold. The publishable media content may be positioned
based on a velocity measure associated with the media content
meeting or exceeding a location velocity criterion, as disclosed
herein. Alternatively or in addition, the publishable media content
may be located at a first position and the arrangement may modify
the position of the related media content such that it is moved to
a second position. Here, the second position may be more or less
visible to a user. Alternatively or in addition, the publishable
media content may be expanded and/or highlighted such that the
revised publishable media content is more visible to a user that
accesses a media outlet that contains the publishable media
content.
[0016] According to implementations of the disclosed subject
matter, the potentially viral media content may be identified by
scanning one or more media sources. The media sources may be web
pages, blogs, article publication websites, news websites, social
media sites, or the like. A media source may be identified based on
one or more criteria such as a predetermine selection, a sub source
found within an original media source, or the like. Media content
within the media source may be identified based on discovery
criteria such as an engagement rate (e.g., number of times the
content has been shared, viewed, otherwise accessed, etc.) and the
arrangement may calculate a velocity measure associated with the
media content, as disclosed herein. The velocity measure may be
based on a change in engagement rate for the media content. For
example, the velocity measure may represent the change in shares
per minute for the media content. The arrangement may determine
that the velocity measure for the media content exceeds a velocity
threshold and, based on the determination, may take a subsequent
action such as publishing related media content. The velocity
threshold may be predetermined (e.g., a value such as 5 shares per
minute, per minute), may be dynamically determined by the
arrangement based on either the type of media content (e.g., image,
video, text, etc.) or engagement rate (e.g., share, mention, etc.).
A publication of related media content may be an article or snippet
derived from the media content such as an article about the media
content, or any other applicable related media content as disclosed
herein.
[0017] Implementations of the presently disclosed subject matter
may be implemented in and used with a variety of component and
network architectures. FIG. 1 is an example computer 20 suitable
for implementing implementations of the presently disclosed subject
matter. The computer 20 includes a bus 21 which interconnects major
components of the computer 20, such as a central processor 24, a
memory 27 (typically RAM, but which may also include ROM, flash
RAM, or the like), an input/output controller 28, a user display
22, such as a display or touch screen via a display adapter, a user
input interface 26, which may include one or more controllers and
associated user input or devices such as a keyboard, mouse,
WiFi/cellular radios, touchscreen, microphone/speakers and the
like, and may be closely coupled to the I/O controller 28, fixed
storage 23, such as a hard drive, flash storage, Fibre Channel
network, SAN device, SCSI device, and the like, and a removable
media component 25 operative to control and receive an optical
disk, flash drive, and the like.
[0018] The bus 21 allows data communication between the central
processor 24 and the memory 27, which may include read-only memory
(ROM) or flash memory (neither shown), and random access memory
(RAM) (not shown), as previously noted. The RAM can include the
main memory into which the operating system and application
programs are loaded. The ROM or flash memory can contain, among
other code, the Basic Input-Output system (BIOS) which controls
basic hardware operation such as the interaction with peripheral
components. Applications resident with the computer 20 can be
stored on and accessed via a computer readable medium, such as a
hard disk drive (e.g., fixed storage 23), an optical drive, floppy
disk, or other storage medium 25.
[0019] The fixed storage 23 may be integral with the computer 20 or
may be separate and accessed through other interfaces. The fixed
storage may store one or more, media content, URL links, related
media content, velocity measure, engagement rate, change in
engagement rate or the like. A network interface 29 may provide a
direct connection to a remote server via a telephone link, to the
Internet via an internet service provider (ISP), or a direct
connection to a remote server via a direct network link to the
Internet via a POP (point of presence) or other technique. The
network interface 29 may provide such connection using wireless
techniques, including digital cellular telephone connection,
Cellular Digital Packet Data (CDPD) connection, digital satellite
data connection or the like. For example, the network interface 29
may allow the computer to communicate with other computers via one
or more local, wide-area, or other networks, as shown in FIG.
2.
[0020] Many other devices or components (not shown) may be
connected or communicated with in a similar manner (e.g., mobile
devices, document scanners, image scanners, Bluetooth.TM. devices,
digital cameras and so on). Conversely, all of the components shown
in FIG. 1 need not be present to practice the present disclosure.
The components can be interconnected in different ways from that
shown. The operation of a computer such as that shown in FIG. 1 is
readily known in the art and is not discussed in detail in this
application. Code to implement the present disclosure can be stored
in computer-readable storage media such as one or more of the
memory 27, fixed storage 23, removable media 25, or on a remote
storage location.
[0021] FIG. 2 shows an example network arrangement according to an
implementation of the disclosed subject matter. One or more clients
10, 11, such as local computers, smart phones, tablet computing
devices, and the like may connect to other devices via one or more
networks 7. The network may be a local network, wide-area network,
the Internet, or any other suitable communication network or
networks, and may be implemented on any suitable platform including
wired and/or wireless networks. The clients may communicate with
one or more servers 13 and/or databases 15. The devices may be
directly accessible by the clients 10, 11, or one or more other
devices may provide intermediary access such as where a server 13
provides access to resources stored in a database 15. The clients
10, 11 also may access remote platforms 17 or services provided by
remote platforms 17 such as cloud computing arrangements and
services. The remote platform 17 may include one or more servers 13
and/or databases 15.
[0022] More generally, various implementations of the presently
disclosed subject matter may include or be implemented in the form
of computer-implemented processes and apparatuses for practicing
those processes. Implementations also may be implemented in the
form of a computer program product having computer program code
containing instructions implemented in non-transitory and/or
tangible media, such as floppy diskettes, CD-ROMs, Blu-ray.TM.
discs, DVD discs, hard drives, USB (universal serial bus) drives,
or any other machine readable storage medium, wherein, when the
computer program code is loaded into and executed by a computer,
the computer becomes an apparatus for practicing implementations of
the disclosed subject matter. Implementations also may be
implemented in the form of computer program code, for example,
whether stored in a storage medium, loaded into and/or executed by
a computer, or transmitted over some transmission medium, such as
over electrical wiring or cabling, through fiber optics, or via
electromagnetic radiation, wherein when the computer program code
is loaded into and executed by a computer, the computer becomes an
apparatus for practicing implementations of the disclosed subject
matter. When implemented on a general-purpose microprocessor, the
computer program code segments configure the microprocessor to
create specific logic circuits. In some configurations, a set of
computer-readable instructions stored on a computer-readable
storage medium may be implemented by a general-purpose processor,
which may transform the general-purpose processor or a device
containing the general-purpose processor into a special-purpose
device configured to implement or carry out the instructions.
Implementations may be implemented using hardware that may include
a processor, such as a general purpose microprocessor and/or an
Application Specific Integrated Circuit (ASIC) that implements all
or part of the techniques according to implementations of the
disclosed subject matter in hardware and/or firmware. The processor
may be coupled to memory, such as RAM, ROM, flash memory, a hard
disk or any other device capable of storing electronic information.
The memory may store instructions adapted to be executed by the
processor to perform the techniques according to implementations of
the disclosed subject matter.
[0023] As shown in FIG. 3, at step 310, the arrangement may scan a
media source such as a website or a blog. At step 320, the
arrangement may identify media content based on at least one
discovery criteria and, at step 330, may determine a change in
engagement rate for the identified media content. At step 340, a
velocity measure for the media content may be determined and may be
based on the change in engagement rate. The velocity measure may be
derived from the change in engagement rate in any applicable manner
such as by adding one or more weights to the change in engagement
rate. At step 350, the arrangement may determine that the velocity
measure for the media content exceeds a velocity threshold and,
based on this determination, at step 360, may publish related media
content. The related media content may be any applicable content as
disclosed herein, such as content derived based on the media
content.
[0024] According to implementations of the disclosed subject
matter, as shown in FIG. 3 at step 310, the arrangement may scan a
media source. A media source may be any applicable source such as a
website, a blog, an aggregation page, an application, or the like.
The source may be a news related source, entertainment related
source, educational source, social media source, community form
(e.g., a forum where members of the community provide content to
the forum such that other members are provided access to the
content via the forum), a comment (e.g., the source may be a
comment on a forum, the comment submitted by a user in response to
a news article to which the user responds to), a response (e.g., to
a comment, to media content, etc.), or the like.
[0025] The arrangement may identify a media source to scan based on
any applicable criteria such as a previously or currently
identified media source by a human (e.g., a user may provide a
media source for the arrangement to scan, a user may provide a type
of media source for the arrangement to scan, etc.), or computer
(e.g., a media source may be automatically identified based on
parameters such as threshold traffic values, click through, amount
of time spent on a page, or the like). The arrangement may further
identify a second media source based on a first, initial, media
source. The second media source may be extracted by identifying a
connection to the second media source from the first media source.
As an example, a first media source may contain links to other
webpages. The arrangement may detect these links and designate the
destination webpage corresponding to the one or more links as a
media source.
[0026] One or more media source locations may be stored by the
arrangement such that the one or more locations are accessible at a
later time. Continuing the previous example, the second media
source may be identified by the arrangement via the first source
during a first time. The arrangement may store the location of the
second media source (e.g., via a URL). At a second, subsequent
time, the arrangement may access and scan the second media source
based on the stored location.
[0027] According to an implementation of the disclosed subject
matter, as shown at step 320, media content may be identified based
on any applicable discovery criteria. The media content may be any
applicable content such as an image (e.g., a JPEG, PNG, TIF, BMP,
etc.), a video (e.g., an MPEG, AVI, MOV, etc.), an audio (e.g., a
MP3, MP4, WAV, etc.), a graphics interchange format, a text string
(e.g., an article, comment, blog post, an expert, a, paragraph, a
sentence, a title, etc.) or the like. As a specific example a media
content may be a video related to a user's experience in New York
City posted by the user to a video sharing website. Additionally, a
second user may provide a comment in association with the video
regarding her experience in the same areas of New York City that
are depicted in the video. Both the video and the comment may be
identified as media content. Alternatively, the video may be
identified as media content or the comment may be identified as
media content. It will be understood that although specific
examples of media content are provided herein, the implementations
are not limited to those examples as any applicable media content
may be identified by the arrangement.
[0028] Discovery criteria may be any applicable criterion that
enables the arrangement to identify the media content as
potentially viral content. The discovery criteria may be a
threshold amount of engagement such as views, clicks, shares,
posts, likes, suggestions, links to, and mentions of a given media
content. As a specific example, the arrangement may track the
number of times the link to an image has been posted across social
media websites. If the number of times meets or exceeds a
predetermined threshold, then the arrangement may identify the
media content and track its engagement rate, as disclosed herein.
Alternatively, the discovery criteria may be whether a given
content is related to one or more of interest topics. The
arrangement may be provided with or may determine of interest
topics based on any applicable criteria such as current events
(e.g., a sporting event), currently trending topics (e.g., a
musical performance aired on television), topics that will become
relevant based on anticipated events (e.g., a pending election), or
the like. Accordingly, media content may be identified based on the
topic that the content is associated with. As a specific example, a
user may instruct the arrangement to flag content that is related
to a financial crisis that may occur if certain actions are not
taken by a national government within two days. Accordingly, the
arrangement may scan a media source that contains an article which
contains detailed analysis regarding the pending financial crisis
by an expert in the field. Accordingly, the arrangement may
identify the media content based on the user provided discovery
criteria (e.g., content that is related to the financial crisis).
As another example, the discovery criteria may be a threshold
number media sources which contain links to the media content. More
specifically, the arrangement may identify media content if the
media content is linked to in a threshold number of media sources
(e.g., at least 5 distinct sources).
[0029] At step 330, the arrangement may determine a change in
engagement rate for the identified media content. An engagement
rate may be a measure of a number of clicks, shares, likes,
suggestions, posts, mentions, or the like. A click may be selection
of the media content or a link to the media item by a user. Here,
the arrangement may process the clicks through fraud detectors such
that illegitimate clicks are ignored (e.g., via bot detection
software). A share may be associated with one or more users
providing the media content to one or more other users. A share may
occur via any applicable manner such as via an electronic mail, an
account user interface, a website, a social media platform, Short
Messaging Service message, software, an application, or the like.
As an example, a first user may view the media content via a social
media platform and select an option to place a link for the media
content on a page associated with another user within the same
social media platform. A like may be associated with a user
approval of, agreement with, and/or support towards media content.
As an example, a user may select an icon associated with a media
content to indicate agreement with the message provided by the
media content. The selection may be visually presented to the user
and/or other users as associated with the media content. A
suggestion may be a recommendation of media content by a user. The
suggestion may be directed at one or more other users or may be
directed to a general population. A user may suggest specific media
content to another user via any applicable manner such as via an
electronic mail, an account user interface, a website, a social
media platform, Short Messaging Service message, software, an
application, or the like. As an example, a user may submit a link
for media content to a second user's social media page. A post may
be a publication of media content by a user such that one or more
other users may view the publication. As an example, a user may
post a link to media content on the user's social media page such
that the post is seen by other users that are connected to the
original user. A mention may be any applicable reference to media
content and may be embedded within text, a share, a suggestion, a
post, or the like. As an example, a user may provide a status via
an instant messaging service. The status may include text along
with a link to media content.
[0030] The arrangement may detect the engagement rate in any
applicable manner such as by monitoring instances of the media
content, monitoring instances of links to the media content,
monitoring one or more sources (e.g., websites, blogs, etc.) via
which a user may engage with the media content, or the like. As an
example, the arrangement may track one or more social media
websites and detect whenever a link to an article is posted via the
social media website. Each post and/or a selection of link to the
article may be designated as an engagement. The engagement may be
recorded by the arrangement and stored at any applicable storage
device such as a local server, a remote server, a cloud based
server, a database, or the like. The arrangement may detect the
engagement rate for given media content for a limited amount of
time. The time may be determined based on a change in engagement
rate, as disclosed herein, a predetermined time period, a time
period determined based on an original engagement rate
corresponding to when the media content was identified by the
arrangement, or the like. As an example, the arrangement may
determine that the media content is a video and, based on a
predetermined value of 3 days for videos, may store the engagement
rate for the media content for 3 days. Essentially, the arrangement
may determine whether a media content is a potentially viral media
content and, if it is not a potential media content, may stop
monitoring the media content.
[0031] A change in engagement rate for a media item may be
calculated in any applicable manner such that an initial engagement
rate is compared to a subsequent engagement rate. For example, the
initial engagement rate may correspond to an engagement for a given
period of time and the subsequent engagement rate may correspond to
a subsequent period of time. As an illustrative example, FIG. 5
shows a graph 500 representing a rate of engagement related to a
media content at a first time 510 and a second time 520 where the X
axis correspond to time and the Y axis corresponds to the
engagement rate for the media content. As shown, the engagement
rate 530 may change at a slower pace at time 510 and a faster pace
at time 520. Accordingly, the arrangement may determine the change
in engagement rate based on the engagement rate at 510 and the
change in engagement rate at 520. According to an implementation,
the engagement rate for a first time may be based on a number of
engagements during the time range corresponding to the first time.
For example, the time range may be 1 minute and the number of
clicks to a link recorded during a first minute may be 30. The
number of clicks to a link recorded during a second minute may be
40. Accordingly, the change in engagement rate may be +10 clicks
(i.e., the increase in number of clicks) or +33% (i.e., the
percentage increase between the first minute and the second
minute). Alternatively, the arrangement may take an average number
of engagements during a first time (e.g., a first minute) and
compare it to an average number of engagements during a second
range (e.g., a second minute). For example, the first engagement
rate may be calculated for the a first minute during which the
average engagement is 3 clicks/second and a second engagement rate
may be calculate for a second minute during which the average
engagement rate is 4 clicks/second. Accordingly, the change in
engagement rate may be +1 click/second or +25%.
[0032] The change in engagement rate may be conducted by the
arrangement via any applicable entity such as a local server, a
remote server, a cloud based server, a database, a computer, or the
like. The change in engagement rate may be provided from a first
entity to a second entity to calculate a velocity measure or,
alternatively, the velocity measure may be calculated at the first
entity that calculates the change in engagement rate.
[0033] According to an implementation of the disclosed subject
matter, as shown at step 340 of FIG. 3, a velocity measure for a
media content may be calculated and may be based on a change in
engagement rate associated with the media content. According to an
implementation, the velocity measure may be the change in
engagement rate itself. For example, if the change in engagement
rate for a media content is +1 click/second then the velocity
measure for the media content may also be +1 click/second.
According to an implementation, the velocity measure may be based
on a normalized change in engagement rate. The change in engagement
rate may be normalized based on any applicable criteria such as
based on a predetermined normalization rate (e.g., if the
predetermined normalization rate is 4 clicks/second then by
dividing an engagement rate by 4 to determine a velocity measure),
based on a current highest engagement rate (e.g., based on a media
content that currently has the highest change in engagement rate,
essentially resulting in a velocity measure that ranks media
content in view of the media content with the highest change in
engagement rate), based on an overall highest engagement rate
(e.g., based on a media content that historically has the highest
change in engagement rate over a given period of time), or the
like. As a specific example, the highest change in engagement rate
during a given day may be associated with a first media content.
The change in engagement rate for a publishable media content may
be calculated based on dividing the change in engagement rate for
the publishable media content by the change in engagement rate for
the first media content (i.e., the highest change in engagement
rate for the day).
[0034] According to an implementation of the disclosed subject
matter, a velocity measure may be calculated based on one or more
weights associated with one or more engagement rates and/or types
of engagements. A type of engagement can be based on one or more of
the source (the user (the "source user") and/or the site from which
the media item is shared (the "source site")) of the engagement,
the destination (the target user and/or destination site to which
the media is shared) of the engagement, an attribute of the media
being engaged (e.g., category, topic, length, size, authorship,
metadata, keywords present in the media item), etc. The weights may
be assigned to the one or more weights that are used to calculate
the change in engagement rate for a media content. For example, as
shown in FIG. 5, if a first engagement rate at 510 at a first time
is compared to a second engagement rate at 520 at a second time,
then a weight may be applied to the engagement rate associated with
510, 520, or both. For example, an engagement rate associated with
a first time may not be weighted whereas the engagement rate
associated with a second time may receive a 2x weight such that the
engagement rate associated with the second time is counted twice as
heavily as the first engagement rate. Accordingly, if the first
engagement rate is 5 and the second engagement rate is 10, then the
2.times. weight may be applied to the second engagement rate such
that the effective second engagement rate is 20. A velocity measure
may be calculated by averaging the first engagement rate (i.e., 5)
and the weighted second engagement rate (i.e., 20), resulting in a
velocity measure of 12.5. Notably, a non-weighted velocity measure
would be 7.5 based on the first engagement rate (i.e., 5) and
non-weighted second engagement rate (i.e., 10). The weight
associated with a first engagement rate may be different than a
weight associated with a second engagement rate for the same media
content. For example, an engagement rate associated with a first
time may be weighted at 2.times. and the engagement rate associated
with a second time may receive a 3.times. weight such that the
engagement rate associated with the second time is counted 1.5
times as heavily as the first engagement rate. Accordingly, if the
first engagement rate is 5 and the second engagement rate is 10,
then the 2> weight may be applied to the first engagement rate
such that the effective first engagement rate is 10 and a 3.times.
weight may be applied to the second engagement rate such that the
effective second engagement rate is 30. A velocity measure may be
calculated by averaging the effective first engagement rate (i.e.,
10) and the weighted second engagement rate (i.e., 30), resulting
in a velocity measure of 20.
[0035] According to an implementation of the disclosed subject
matter, the one or more weights associated with an engagement rate
may be based on a recency of the one or more engagement rates. A
heavier weight may be applied to an engagement rate that is more
recent than an engagement rate that is less recent. For example, an
engagement rate calculated at 2:15 pm, for a media content, may be
weighted heavier than an engagement rate calculated at 1:15 PM the
same day. Essentially, the arrangement may prioritize engagement
rates that are more recent as they may more accurately indicate a
trend in the popularity of a media content. Alternatively, a
heavier weight may be applied to an engagement rate that is less
recent than an engagement rate that is more recent. For example, an
engagement rate calculated at 1:15 pm, for a media content, may be
weighted heavier than an engagement rate calculated at 2:15 PM the
same day. Essentially, the arrangement may prioritize engagement
rates that are less recent as they may more definitively represent
the popularity of a media content.
[0036] According to an implementation of the disclosed subject
matter, the one or more weights associated with an engagement rate
may be based on the type of the engagement rate. A type of
engagement rate may be based on any action with respect to a media
item such as a click, a share, a like, a suggestion, a post, a
mention, or the like. A click may be selection of the media content
or a link to the media item by a user. Here, the arrangement may
process the clicks through fraud detectors such that illegitimate
clicks are ignored (e.g., via bot detection software). A share may
be associated with one or more users providing the media content to
one or more other users. A share may occur via any applicable
manner such as via an electronic mail, an account user interface, a
website, a social media platform, Short Messaging Service message,
software, an application, or the like. A like may be associated
with a user approval of, agreement with, and/or support towards
media content. A suggestion may be a recommendation of media
content by a user. The suggestion may be directed at one or more
other users or may be directed to a general population. A user may
suggest specific media content another user via any applicable
manner such as via an electronic mail, an account user interface, a
website, a social media platform, Short Messaging Service message,
software, an application, or the like. A post may be a publication
of media content by a user such that one or more other users may
view the publication. A mention may be any applicable reference to
media content and may be embedded within text, a share, a
suggestion, a post, or the like.
[0037] According to an implementation of the disclosed subject
matter, the one or more weights associated with an engagement rate
may be based on the type of media. A type of media may be any media
type such as an image, a video, an audio, a graphics interchange
format, and a text string. An image may be any applicable format
such as a JPEG, a JFIF, an Exif, a TIFF, a RAW, a GIF, a BMP, a
PNG, a PPM, a PMG, a PBM, a PNM, a PFM, a PAM, a WEBP, a HDR
Raster, a PSD or the like. A video may be any applicable format
such as an MPEG, an MPG, an MPE, a MOV, an AVI, a CAM, a DAT, an
FLA, a SOL, an M4V, a WMV, or the like. An audio may be any
applicable format such as a 3PG, an AIFF, an ATRAC, a M4A an M4P a
TTA, a WAV, a WMA or the like. A text format may be any applicable
format such as a TXT, a ASC, a CSV, a DOT, a DOTX, a HTML, an ODT,
an XPS, and XML, an XHTML, a PDF, or the like.
[0038] According to an implementation of the disclosed subject
matter, as shown at step 350 of FIG. 3, the arrangement may
determine that a velocity measure exceeds a velocity threshold. A
velocity threshold may be provided by a user or may be determined
by the arrangement. A user may provide a velocity threshold in any
applicable manner such as via a user interface, prior to the
arrangement identifying a media content, via an interface after a
media content is identified by the arrangement, or the like. For
example, a user may be prompted to input a velocity threshold prior
to the arrangement identifying media content. The user may input a
velocity threshold of 6.5 such that the arrangement determines that
a velocity measure associated with a media content exceeds the
velocity threshold when the velocity measure for the media content
exceeds 6.5. Essentially, media content for which the velocity
measure exceeds a velocity threshold may be considered potentially
viral media.
[0039] Alternatively, a velocity threshold may be determined
dynamically based on any applicable criteria such as an advertising
campaign, a different media content, or the like. An advertising
campaign may be one or more advertisements in any applicable format
(e.g., image, video, audio, text, etc.) that may be associated with
media content. As a specific example, an advertising campaign for
sweaters may be configured such that the sweater manufacture
indicates that they will pay X amount if their advertisements are
associated with media content that is very popular and relevant to
sweaters. Accordingly, the arrangement may determine that media
content related to clothing articles is considered to be very
popular at the velocity threshold of 6.0 based on clothing article
media content for the past week. Therefore, the velocity threshold
may be 6.0 based on the determination. As another example, on a
given day, the average media content velocity measure for
identified media content may be 4.0. The arrangement may determine
that a velocity threshold is 200% of the average velocity measure
on a given day. Accordingly, on the given day with the average
velocity measure of 4.0, the arrangement may determine that the
velocity threshold is 8.0 (200% of 4.0).
[0040] According to an implementation of the disclosed subject
matter, as shown in FIG. 3, at step 360, media related to the media
content may be published based on determining that the velocity
measure for the media content exceeds the velocity threshold. The
related media may be published on a media outlet such as a website,
a blog, an aggregation page, an application, or the like. For
example, the related media content may be published on a website
that includes a plurality of related media content based on a
plurality of original media content.
[0041] According to an implementation of the disclosed subject
matter, the related media may be any type of media such as a link,
an image, a video, an audio, a graphics interchange format, and a
text string. A link may be any applicable pointer to another
interface such as a web resource identifier (e.g., a uniform
resource locator, a uniform resource name, a uniform resource
identifier, etc.), or the like. . An image may be any applicable
format such as a JPEG, a JFIF, an Exif, a TIFF, a RAW, a GIF, a
BMP, a PNG, a PPM, a PMG, a PBM, a PNM, a PFM, a PAM, a WEBP, a HDR
Raster, a PSD or the like. A video may be any applicable format
such as an MPEG, an MPG, an MPE, a MOV, an AVI, a CAM, a DAT, an
FLA, a SOL, an M4V, a WMV, or the like. An audio may be any
applicable format such as a 3PG, an AIFF, an ATRAC, a M4A an M4P a
TTA, a WAV, a WMA or the like. A text format may be any applicable
format such as a TXT, a ASC, a CSV, a DOT, a DOTX, a HTML, an ODT,
an XPS, and XML, an XHTML, a PDF, or the like. The related media
may contain an original media content on which the media content is
based on. As an example, an original content may be a video showing
a test drive of a new supercar. The related media content may be an
article that describes the features and stylistic points of the new
supercar. Alternatively or in addition, the related media content
may be an article describing the new supercar as well as an
embedded version (e.g., embedded into the webpage) of the video.
Related media content may be a derivative of corresponding original
media content. As an example, original media content may be a
recently released song. Related media content corresponding to the
recently released song may be a derivative of the song such that
the related media may be they lyrics associated with the song.
Related media content may be automatically generated or may be
provided by a user. As an example, related media content may be
automatically generated and may be a link to an original media
content such that selection of the link directs a user to the
original media content. As another example, the arrangement may
automatically extract a video clip and embed the video clip into a
webpage other than the original location of the video clip. As an
example of user provided related media content, a user may be
exposed to media content and, based on the exposure, may draft an
article discussing the media content. The drafted article may be
the related media content.
[0042] As an example of an implementation of the disclosed subject
matter, the arrangement may scan a community based website. The
arrangement may identify a link to a music video from a comment on
the community based website. The arrangement may determine that the
link the music video has been shared 100 times within the blog as
well as one other social media website that is monitored by the
arrangement. Accordingly, the music video may be identified and
stored at a remote server, based on the 100 shares. The arrangement
may determine a change in engagement rate for the music video by
determining the engagement rate for the music video on a first day
and comparing to the engagement rate for the music video on a
second day. The arrangement may determine that the change in
engagement rate is 4 engages. Additionally, the arrangement may
determine that the highest change in engagement rate for media
content during a given week is 6 engages. The music video's change
in engagement rate (i.e., 4 engages) may be normalized against the
highest change in engagement rate (i.e., 6 engages) to generate a
velocity measure of 0.66 for the music video. A velocity threshold
of 0.5 may be generated by the arrangement and the music video may
exceed the velocity threshold (i.e., 0.66>.5). Accordingly, the
arrangement may publish an article about the music video that
contains the music video embedded within the article along with
text associated with the music video. The article may be published
on a media website that also contains one or more other related
media items such that the one or more other related media items
correspond to other media content, the other media content's
velocity measure exceeding the velocity threshold (e.g., the same
velocity threshold of 0.5 or a different velocity threshold).
Essentially, here, the music video may be designated as potentially
viral based on exceeding the velocity threshold and publishing the
article related to the music video may catalyze the music video
becoming viral.
[0043] According to an implementation of the disclosed subject
matter, as shown in FIG. 6, at step 610, the arrangement may
determine that a velocity measure corresponding to a media content
exceeds at least one location velocity criterion, such as a
location velocity threshold or range. The location velocity
criterion may be a velocity threshold or range that can be assigned
to a position on a site or device. A position can be a region or a
point. For example, a position can be a lower-left region of a user
interface (e.g., a website, a blog, a search results page, etc.) A
position can be defined in any suitable way. For example, it can be
defined as a region of 240.times.180 pixels, with the upper left
corner of established at a given location on the screen. When the
position is a point, it can also be defined in any suitable way,
such as by an (x,y) coordinate, an offset from another point, etc.
The location velocity criterion can be used to establish points or
zones in the user interface where media having given velocities may
be shown. For example, a lower left position may be reserved for
news stories having low velocities and an upper right position may
be reserved for news stories having high velocities. When the
velocity of a media item changes, it may be moved from one zone to
another. For example, a lower left zone having a position velocity
range of 1-10 may include a news story having a velocity of 7. If
the velocity of the story increases to 11, the story may be moved
to an upper right zone having a position velocity range of 11-20.
When the position is a point, no part of a story may be permitted
to be displayed at that point unless it meets the position velocity
criteria for that point. In another implementation, only an defined
border of a story that does not meet the point's position velocity
criteria may be permitted to be shown at that point. Position
velocity criteria can be manipulated to control the position of
media items on a user interface based on the velocities of the
media items. Placing a media item in a given position can improve
the likelihood that the media item will go viral. For example, if
users know that the most popular stories are shown at the upper
right of a site, they may be more likely to engage with them. In an
implementation, a media item can be selected to be shown in a
position having position velocity criteria higher than that of the
media item. The popularity of the media item can be monitored, and
if its velocity fails to increase to meet the position velocity
criteria (e.g. within a certain amount of time), then it can be
removed from that position.
[0044] The velocity measure may be based on a change in engagement
rate, as disclosed herein. The location velocity criterion may be
the same as or based on the velocity threshold applied in step 350
of FIG. 3. As shown at step 620 of FIG. 6, the arrangement may
receive related media content that is based on the media content,
as disclosed herein. At step 630, the related media content may be
positioned on any applicable media outlet such as a website, a
blog, an aggregation page, an application, or the like.
[0045] As shown at step 610 in FIG. 6, the arrangement may
determine that a velocity measure corresponding to a media content
exceeds a location velocity criterion. A location velocity
criterion may be provided by a user or may be determined by the
arrangement. A user may provide a location velocity criterion in
any applicable manner such as via a user interface, prior to the
arrangement identifying a media content, via an interface after a
media content is identified by the arrangement, or the like. For
example, a user may be prompted to input a location velocity
criterion prior to the arrangement identifying media content. The
user may input a location velocity criterion of 5.0 such that the
arrangement determines that a velocity measure associated with a
media content exceeds the location velocity criterion when the
velocity measure for the media content exceeds 5.0. Alternatively,
a location velocity criterion may be determined dynamically based
on any applicable criteria such as an advertising campaign, a
different media content, or the like. An advertising campaign may
be one or more advertisements in any applicable format (e.g.,
image, video, audio, text, etc.) that may be associated with media
content. As a specific example, an advertising campaign for shirts
may be configured such that the shirt manufacture indicates that
they will pay a Y amount if their advertisements are associated
with media content that is very visibly positioned and relevant to
shirts. Accordingly, the arrangement may determine that related
media content that is currently positioned within very visible
sections of an aggregate webpage has an average velocity measure of
4.5. Therefore, the arrangement may determine that the location
velocity criterion of 4.5 is required for a related media content
to be positioned in the very visible portion of the aggregate
website. As another example, on a given day, the average velocity
measure for media content that is positioned on a media outlet may
be 5.0. The arrangement may determine that a location velocity
criterion of 90% of the average velocity measure on a given day is
applicable. Accordingly, on the given day with the average velocity
measure of 5.0, the arrangement may determine that the velocity
threshold is 4.5 (90% of 5.0).
[0046] Media content for which the velocity measure meets a
position velocity criteria associated with a media outlet may
qualify to be positioned on a media outlet. Additionally, the media
content for which the velocity measure exceeds a position velocity
criteria may be designated as potentially viral to a degree where
the arrangement determines that the media content should be
presented to one or more users.
[0047] As shown at step 620 in FIG. 6, the arrangement may receive
a related media content based on a media content. As disclosed
herein, related media content may be any type of media such as a
link, an image, a video, an audio, a graphics interchange format,
and a text string. A link may be any applicable pointer to another
interface such as a web resource identifier (e.g., a uniform
resource locator, a uniform resource name, a uniform resource
identifier, etc.), or the like. An image may be any applicable
format such as a JPEG, a JFIF, an Exif, a TIFF, a RAW, a GIF, a
BMP, a PNG, a PPM, a PMG, a PBM, a PNM, a PFM, a PAM, a WEBP, a HDR
Raster, a PSD or the like. A video may be any applicable format
such as an MPEG, an MPG, an MPE, a MOV, an AVI, a CAM, a DAT, an
FLA, a SOL, an M4V, a WMV, or the like. An audio may be any
applicable format such as a 3PG, an AIFF, an ATRAC, a M4A an M4P a
TTA, a WAV, a WMA or the like. A text format may be any applicable
format such as a TXT, a ASC, a CSV, a DOT, a DOTX, a HTML, an ODT,
an XPS, and XML, an XHTML, a PDF, or the like. The related media
may contain an original media content on which the media content is
based on. As an example, an original content may be a video showing
a test drive of a new supercar. The related media content may be an
article that describes the features and stylistic points of the new
supercar. Alternatively or in addition, the related media content
may be an article describing the new supercar as well as an
embedded version (e.g., embedded into the webpage) of the video.
Related media content may be a derivative of corresponding original
media content. As an example, original media content may be a
recently released song. Related media content corresponding to the
recently released song may be a derivative of the song such that
the related media may be they lyrics associated with the song or
may be article that discusses the recently released song. Related
media content may be automatically generated or may be provided by
a user. As an example, related media content may be automatically
generated and may be a link to an original media content such that
selection of the link directs a user to the original media content.
As another example, the arrangement may automatically extract a
video clip and embed the video clip into a webpage other than the
original location of the video clip. As an example of user-provided
related media content, a user may be exposed to media content and,
based on the exposure, may draft an article discussing the media
content. The drafted article may be the related media content.
According to an implementation, as shown in FIG. 6b, the
arrangement may identify an original content to be positioned based
on a location velocity criterion, as disclosed herein. The original
content or a link to the original content may be published at a
first position and a velocity measure may be calculated for the
published media content. Based on exceeding a velocity threshold at
step 640, the position of the original content may be modified at
650.
[0048] As shown at step 630 of FIG. 6, the arrangement may position
the related media content based on a corresponding velocity measure
exceeding a location velocity criterion. The position of related
media content may correspond to the visibility of a media item.
Essentially, positioning a first media item at a first position may
result in a higher probability of the media item being viewed when
compared to a second media item located in a second position
different from the first position. As applied herein, positioning
may include any applicable attribute such as location, size,
surrounding, and the like. A location may correspond to the actual
space that a media item is situated at. As an example, a media item
may either be placed on the left hand portion of a webpage, the
middle portion of the webpage, or a right hand portion of a
webpage. Here, each portion may have a different probability of
subsequent visibility associated with it. A size may correspond to
an image or video size, a font size, an area occupied, or the like
associated with a media item. As an example, a media item may be
sized at 100 by 100 pixels or 200 by 200 pixels based on a location
velocity criterion, as disclosed herein. A surrounding may
correspond to an area that is next to, around, or near a related
media content. A surrounding may draw attention to a related media
content such as, for example, the surrounding may be a highlight
such that the color corresponding to the area around a related
media content is more visibly noticeable than the color around the
rest of the webpage within which the related media content is
located.
[0049] According to an implementation of the disclosed subject
matter, the arrangement may determine at least one of a plurality
of media outlets via which to publish a media content. The at least
one media outlet may be selected based on a location velocity
criterion. As an example a first media outlet may be selected if
the location velocity criterion is below 5 whereas a second media
outlet may be selected if the location velocity criterion is above
5. Alternatively or in addition, the media outlet may be selected
based on the deviation from a location velocity criterion. For
example, if the location velocity criterion is 6, then media
content related to media content that has a velocity measure within
2 points of the location velocity criterion (i.e., between 6 and 8)
may be positioned at a first media outlet whereas if the media
content has a velocity measure that is greater than 2 points above
the location velocity criterion then the media content may be
positioned at a second media outlet. Alternatively or in addition,
the media outlet may be selected based on the type of related media
content. The type of related media content may be any media type
such as an image, a video, an audio, a graphics interchange format,
a text string, or the like, as disclosed herein. As an example, if
the related media content is a video, it may be positioned on a
first media outlet whereas if the related media content is text
based, then it may be positioned on a different media outlet.
[0050] According to an implementation of the disclosed subject
matter, the arrangement may determine a location for a publishable
media content (e.g., a related media content or original media
content), within a media outlet. The location within a media outlet
may be the position of a publishable media content within a single
page, selection of a page on which to place the publishable media
content, or selection of a page as well as a location of the page
on which to place the publishable media content. A page may be a
webpage such that multiple webpages may constitute a website when
considered in combination, a single view of an application or
program such that a different view may contain different content
not visible while viewing the first view, or the like. As an
illustrative example of a location within a page, as shown in FIG.
7, the arrangement may determine whether to place a publishable
media content at a first location 710 or a second location 720.
Here, the second location 720 may be a location that increases the
probability of a user viewing the second publishable content in
comparison to the first location 710.
[0051] According to an implementation of the disclosed subject
matter, the arrangement may determine that a publishable media
content (e.g., a related media content or original media content)is
located at a first location, identify a second location, and modify
the location of the related media content from the first location
to the second location. The arrangement may modify the location of
a publishable media content for any applicable reason such as if
the velocity measure for the media content that corresponds to the
publishable media content exceeds a certain velocity measure, if a
user indicates that the publishable media content should be
relocated, or the like. As an illustrative example, as shown in
FIG. 7, a publishable media content may be located at a first
location 710. The velocity measure for the media content
corresponding to the publishable media content may increase from 5
to 7 and, based on the increase, the arrangement may modify the
position of the publishable media content from the first location
710 to a second, more visible, location 720. It will be understood
that the publishable media content may be positioned at a media
outlet based on a first location velocity criterion and the
arrangement may modify the location of the publishable media
content based on a second location velocity criterion (e.g., a
minimum velocity measure of 7 according to the previous
example).
[0052] According to an implementation of the disclosed subject
matter, the arrangement may increase the size of a publishable
media content. The arrangement may identify that publishable media
content is located at a first location and may maintain the
publishable media content at the same location while increasing the
size of the publishable media content. The arrangement may increase
the size of the publishable media content for any applicable reason
such as to increase the visibility of the publishable media
content, to occupy more space, or the like. Additionally, the
arrangement may also modify the size and/or location of other items
on an interface in order to make space for the larger publishable
media content. As an illustrative example, as shown in FIG. 8, a
publishable media content may originally occupy the space
illustrated by box 810 within webpage 800. The velocity measure for
the media content corresponding to the publishable media content
may increase from 5 to 7 and, based on the increase, the
arrangement may increase the size of publishable media content such
that the larger publishable media content may occupy the amount of
space illustrated by box 820 within webpage 800. Alternatively, the
arrangement may modify the location of a publishable media content
as well as increase the size of the publishable media content. It
will be understood that the publishable media content may be sized
within at a media outlet based on a first location velocity
criterion and the arrangement may modify the size of the
publishable media content based on a second location velocity
criterion (e.g., a minimum velocity measure of 7 according to the
previous example).
[0053] According to an implementation of the disclosed subject
matter, the arrangement may highlight a publishable media content.
A highlight may be any applicable manner of visually distinguishing
a publishable media content in comparison to other content on the
same graphical interface as the publishable media content. A
highlight may include surrounding publishable media content with a
visibly noticeable color, flashing the publishable media content or
an area near the publishable media content, or the like. As an
illustrative example, as shown in FIG. 9, a webpage 900 may contain
a publishable media content located at 910. The velocity measure
for the media content corresponding to the publishable media
content may increase from 5 to 7 and, based on the increase, the
arrangement may highlight 920 the publishable media content by
changing the color around the publishable media content. It will be
understood that the publishable media content may be sized within
at a media outlet based on a first location velocity criterion and
the arrangement may modify the size of the publishable media
content based on a second location velocity criterion (e.g., a
minimum velocity measure of 7 according to the previous example).
Alternatively or in addition, a highlight may contain an alert. An
alert may be any applicable technique that directs attention to a
publishable media content such as a message, a new graphical user
interface, an indication, or the like.
[0054] According to an implementation of the disclosed subject
matter, a media outlet may have one or more zones. The one or more
zones may have a probability of visibility associated with the
zone. For example, as shown in FIG. 4, a webpage 400 may contain
three zones 401, 402, and 403. Here, publishable content located in
the first zone 401 may have less visibility than publishable
content in the second zone 402, and publishable content in the
second zone 402 may have less visibility than publishable content
in the third zone 403. The arrangement may select a zone to publish
publishable media content based on any applicable attribute
associated with a zone such as a visibility probability, a time
based categorization by zone, a type of content, or the like. As an
example, the arrangement may determine that the first zone 401 in
FIG. 4 contains any publishable content that is an image.
Accordingly, the arrangement may determine that a publishable
content 420 is an image and, thus, publish the image within the
first zone 401.
[0055] According to an implementation of the disclosed subject
matter, two zones may be temporally associated with each other. The
temporal association may be such that a first zone may contain
publishable content that is published at a time that is before the
time at which publishable content is published in a second zone. As
an illustrative example, as shown in FIG. 4, the first zone 401 may
contain publishable media content that is the most recent, the
second zone 402, the second most recent, and the third zone 403 the
least recent. Here, the arrangement may operate such that the first
zone contains publishable media content for which an associated
velocity measure recently exceeded a location velocity criterion.
The second zone may contain publishable media content such that
media content for which an associated velocity measure exceeded a
location velocity criterion for longer than the publishable content
in the first zone. The third zone may contain publishable media
content such that media content for which an associated velocity
measure exceeded a location velocity criterion for longer than the
publishable content in the second zone.
[0056] According to an implementation of the disclosed subject
matter, one or more zones may have zone criteria, such as threshold
velocity or velocity range measures associated with the respective
zones. As an example, a first zone may have a first zone velocity
measure, a second zone may have a second zone velocity measure, and
a third zone may have a third zone velocity measure. Accordingly, a
publishable media content may be placed in a zone if the velocity
measure associated with the publishable media content exceeds the
respective zone's velocity threshold. As an illustrative example,
as shown in FIG. 4, the first zone 401 may contain a first zone
velocity threshold of 4, the second zone 402 may contain a second
zone velocity threshold of 6, and the third zone 403 may contain a
third zone velocity threshold of 8. Accordingly if the associated
velocity measure corresponding to a publishable content is between
4 and 5.9 then the publishable content may be published in the
first zone, if it is between 6 and 7.9, then in the second zone,
and if 8 or above, then in the third zone. Accordingly, as an
associated velocity for publishable media content increases, the
publishable media content may be removed from a first zone to a
second zone. As shown in FIG. 4, publishable media content may vary
in size between zones. Here, publishable media content 420, 426 and
428 in the first zone may be smaller in size compared to the media
content 410 and 415 in the second zone. Further, the media content
410 and 415 in the second zone may be smaller in size compared to
the media content 410 in the third zone. For example, the visual
density for the zones may vary such that a zone with a lower visual
density may be more appealing to a user viewing the media outlet
when compared to a zone with a higher density. The velocity density
may be a number of media items per unit area such that a larger
number of media items within a zone results in a higher visual
density zone. As an illustrative example, as shown in FIG. 4,
relative media content in zone three 403 may be more appealing to a
user viewing the webpage 400 than zone one 401.
[0057] The foregoing description, for purpose of explanation, has
been described with reference to specific implementations. However,
the illustrative discussions above are not intended to be
exhaustive or to limit implementations of the disclosed subject
matter to the precise forms disclosed. Many modifications and
variations are possible in view of the above teachings. The
implementations were chosen and described in order to explain the
principles of implementations of the disclosed subject matter and
their practical applications, to thereby enable others skilled in
the art to utilize those implementations as well as various
implementations with various modifications as may be suited to the
particular use contemplated.
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