U.S. patent application number 15/397282 was filed with the patent office on 2017-04-27 for providing advertisements in an augmented reality environment.
This patent application is currently assigned to EXCALIBUR IP, LLC. The applicant listed for this patent is EXCALIBUR IP, LLC. Invention is credited to Balduran Chia-Chun Chang, Connie Shih-Ting Huang, Wyatt Ling-Wei Huang.
Application Number | 20170116644 15/397282 |
Document ID | / |
Family ID | 48281534 |
Filed Date | 2017-04-27 |
United States Patent
Application |
20170116644 |
Kind Code |
A1 |
Huang; Wyatt Ling-Wei ; et
al. |
April 27, 2017 |
PROVIDING ADVERTISEMENTS IN AN AUGMENTED REALITY ENVIRONMENT
Abstract
A computer-implemented method for providing advertisements in an
augmented reality environment to a user includes receiving data
related to a marker, the marker placed amongst one or more physical
objects captured by the video camera. The computer-implemented
method also includes retrieving dynamic digital content associated
with the marker. Further, the computer-implemented method includes
displaying the dynamic digital content amongst the one or more
physical objects. Furthermore, the computer-implemented method
includes receiving a user interaction with the dynamic digital
content. Moreover, the computer-implemented method includes
performing an action based on the user interaction.
Inventors: |
Huang; Wyatt Ling-Wei;
(Taipei, TW) ; Chang; Balduran Chia-Chun;
(Hsinchu, TW) ; Huang; Connie Shih-Ting; (Taipei,
TW) |
|
Applicant: |
Name |
City |
State |
Country |
Type |
EXCALIBUR IP, LLC |
Sunnyvale |
CA |
US |
|
|
Assignee: |
EXCALIBUR IP, LLC
Sunnyvale
CA
|
Family ID: |
48281534 |
Appl. No.: |
15/397282 |
Filed: |
January 3, 2017 |
Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
|
|
13296236 |
Nov 15, 2011 |
9536251 |
|
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15397282 |
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Current U.S.
Class: |
1/1 |
Current CPC
Class: |
G06F 3/005 20130101;
G06Q 30/0261 20130101; G06Q 30/0267 20130101; G06Q 30/0255
20130101; G06T 11/60 20130101; G06Q 30/0252 20130101; G06K 7/1417
20130101; G06F 3/011 20130101 |
International
Class: |
G06Q 30/02 20060101
G06Q030/02; G06F 3/00 20060101 G06F003/00; G06F 3/01 20060101
G06F003/01; G06K 7/14 20060101 G06K007/14; G06T 11/60 20060101
G06T011/60 |
Claims
1-20. (canceled)
21. A computer-implemented method for providing dynamic digital
content within an augmented reality environment, the method
comprising: receiving image data captured by an image capture
device of a mobile device, the image depicting a marker formed in a
pattern corresponding to a dynamic digital content; receiving, from
the mobile device, factor information corresponding to a user of an
augmented reality framework; communicating with a database included
in the augmented reality framework; retrieving the dynamic digital
content from the database based on the pattern of the marker and
the factor information; transmitting the dynamic digital content to
the mobile device for generating an augmented reality environment
on the mobile device that combines a current video stream captured
by the image capture device of the mobile device and the dynamic
digital content; receiving, from the mobile device, user
interaction information describing an interaction with the dynamic
digital content detected by the mobile device; and performing an
action based on the user interaction information.
22. The method of claim 21, further comprising: receiving, from the
mobile device, second factor information corresponding to a second
user; retrieving a second dynamic digital content from the database
based on the pattern of the marker and the second factor
information; transmitting the second dynamic digital content to the
mobile device for generating a display of a second augmented
reality environment on the mobile device that combines a second
current video stream captured by the video camera device of the
mobile device and the second dynamic digital content.
23. The method of claim 22, wherein the second dynamic digital
content is dynamically updated from the dynamic digital content
based on the pattern of the marker and the second factor
information, the second dynamic digital content having display
attributes displayable in accordance with a display capability of
the mobile device.
24. The method of claim 22, further comprising: adjusting the
second dynamic digital content based on detected movements of the
mobile device in relation to the marker.
25. The method of claim 21, wherein the marker covers, at least in
part, a physical product, and the dynamic digital content comprises
information related to the physical product.
26. The method of claim 21, further comprising: converting the
marker to a network address, wherein the dynamic digital content is
retrieved using the network address.
27. The method of claim 21, wherein the marker comprises a QR code
marker.
28. The method of claim 21, wherein a video renderer running on the
mobile device is configured to combine the current video stream and
the dynamic digital content into a single video stream displayed on
a display screen of the mobile device.
29. A non-transitory computer-readable medium storing instructions
that when executed by a processor, causes the processor to perform
a method for providing dynamic digital content within an augmented
reality environment, the method comprising: receiving image data
captured by an image capture device of a mobile device, the image
depicting a marker formed in a pattern corresponding to a dynamic
digital content; receiving, from the mobile device, factor
information corresponding to a user of an augmented reality
framework; communicating with a database included in the augmented
reality framework; retrieving the dynamic digital content from the
database based on the pattern of the marker and the factor
information; transmitting the dynamic digital content to the mobile
device for generating an augmented reality environment on the
mobile device that combines a current video stream captured by the
image capture device of the mobile device and the dynamic digital
content; receiving, from the mobile device, user interaction
information describing an interaction with the dynamic digital
content detected by the mobile device; and performing an action
based on the user interaction information.
30. The non-transitory computer-readable medium of claim 29, the
method further comprising: receiving, from the mobile device,
second factor information corresponding to a second user;
retrieving a second dynamic digital content from the database based
on the pattern of the marker and the second factor information;
transmitting the second dynamic digital content to the mobile
device for generating a display of a second augmented reality
environment on the mobile device that combines a second current
video stream captured by the video camera device of the mobile
device and the second dynamic digital content.
31. The non-transitory computer-readable medium of claim 30,
wherein the second dynamic digital content is dynamically updated
from the dynamic digital content based on the pattern of the marker
and the second factor information, the second dynamic digital
content having display attributes displayable in accordance with a
display capability of the mobile device.
32. The non-transitory computer-readable medium of claim 30, the
method further comprising: adjusting the second dynamic digital
content based on detected movements of the mobile device in
relation to the marker.
33. The non-transitory computer-readable medium of claim 29,
wherein the marker covers, at least in part, a physical product,
and the dynamic digital content comprises information related to
the physical product.
34. The non-transitory computer-readable medium of claim 29, the
method further comprising: converting the marker to a network
address, wherein the dynamic digital content is retrieved using the
network address.
35. The non-transitory computer-readable medium of claim 29,
wherein the marker comprises a QR code marker.
36. The non-transitory computer-readable medium of claim 29,
wherein a video renderer running on the mobile device is configured
to combine the current video stream and the dynamic digital content
into a single video stream displayed on a display screen of the
mobile device.
37. A computing device within an augmented reality framework for
providing dynamic digital content within an augmented reality
environment, the computing device comprising: a network interface
in communication with a mobile device through an augmented reality
network, and configured to: receive, from the mobile device, image
data captured by an image capture device of a mobile device, the
image depicting a marker formed in a pattern corresponding to a
dynamic digital content; receive, from the mobile device, factor
information corresponding to a user of the augmented reality
framework; communicating with a database included in the augmented
reality framework; retrieving the dynamic digital content from the
database based on the pattern of the marker and the factor
information; a dynamic digital content processor configured to:
transmit the dynamic digital content to the mobile device for
generating an augmented reality environment on the mobile device
that combines a current video stream captured by the image capture
device of the mobile device and the dynamic digital content;
receive, from the mobile device, user interaction information
describing an interaction with the dynamic digital content detected
by the mobile device; and perform an action based on the user
interaction information.
38. The computing device of claim 37, wherein the network interface
is further configured to: receive, from the mobile device, second
factor information corresponding to a second user; retrieve a
second dynamic digital content from the database based on the
pattern of the marker and the second factor information; and
wherein the dynamic digital content processor is further configured
to: transmit the second dynamic digital content to the mobile
device for generating a display of a second augmented reality
environment on the mobile device that combines a second current
video stream captured by the video camera device of the mobile
device and the second dynamic digital content.
39. The computing device of claim 38, wherein the second dynamic
digital content is dynamically updated from the dynamic digital
content based on the pattern of the marker and the second factor
information, the second dynamic digital content having display
attributes displayable in accordance with a display capability of
the mobile device.
40. The computing device of claim 38, wherein the dynamic digital
content processor is further configured to: adjust the second
dynamic digital content based on detected movements of the mobile
device in relation to the marker.
Description
CROSS-REFERENCE TO RELATED APPLICATION(S)
[0001] This application is a continuation of U.S. patent
application Ser. No. 13/296,236, filed Nov. 15, 2011, the entirety
of which is incorporated by reference herein.
TECHNICAL FIELD
[0002] Embodiments of the disclosure relate generally, to targeted
advertising, and more specifically, advertisements in an augmented
reality environment.
BACKGROUND
[0003] Augmented Reality (AR) enhances a person's current
perception of reality with computer generated output with, for
example, sound, video and graphics. AR gives a live view of a
physical, real-world environment where objects in the environment
are augmented. Artificial information about environment and
associated physical objects can be overlaid on the real world. With
the help of AR, information around the real world becomes
interactive. AR technologies have been enhancing interaction of
users with the real world using computer generated virtual objects.
Moreover, usage of AR to promote products with interactive AR
applications is becoming common. Shopping environment using AR,
however, poses more challenges.
[0004] Various traditional methods of advertising exist, for
example, light box advertising, posterior or exterior wall
advertising, and out-of-home advertising. However, the traditional
methods have only fixed content that are displayed to the user.
Further, advertisements are not interactive with the user.
Interactive advertisements stills remain a challenge.
[0005] In light of the foregoing discussion, there is a need to
dynamically provide advertisements in an augmented reality
environment.
SUMMARY
[0006] The above-mentioned needs are met by a method, system, and
computer program product for providing interactive advertisements
in an augmented reality environment.
[0007] An example of a computer-implemented method for providing
advertisements in an augmented reality environment includes
receiving data related to a marker, the marker placed amongst one
or more physical objects captured by the video camera. The
computer-implemented method also includes retrieving dynamic
digital content associated with the marker. Further, the
computer-implemented method includes displaying the dynamic digital
content amongst the one or more physical objects. Furthermore, the
computer-implemented method includes receiving a user interaction
with the dynamic digital content. Moreover, the
computer-implemented method includes performing an action based on
the user interaction.
[0008] An example of a computer program product stored on a
non-transitory computer-readable medium that when executed by a
processor, performs a method for providing advertisements in an
augmented reality environment, includes data related to a marker,
the marker placed amongst one or more physical objects captured by
the video camera. The computer program product also includes
retrieving dynamic digital content associated with the marker.
Further, the computer program product includes displaying the
dynamic digital content amongst the one or more physical objects.
Furthermore, the computer program product includes receiving a user
interaction with the dynamic digital content. Moreover, the
computer program product includes performing an action based on the
user interaction.
[0009] An example of a system for providing advertisements in an
augmented reality environment includes a video camera to receive
data related to a marker, the marker placed amongst one or more
physical objects captured by the video camera. The system also
includes a network interface to retrieve dynamic digital content
associated with the marker. Further, the system includes a display
device to display the dynamic digital content amongst the one or
more physical objects. Furthermore, the system includes a user
interface to receive a user interaction with the dynamic digital
content. Moreover, the system includes an interaction module to
perform an action based on the user interaction
[0010] Advantageously, a user can view and interact with
advertisements in an augmented reality environment.
[0011] The features and advantages described in this summary and in
the following detailed description are not all-inclusive, and
particularly, many additional features and advantages will be
apparent to one of ordinary skill in the relevant art in view of
the drawings, specification, and claims hereof. Moreover, it should
be noted that the language used in the specification has been
principally selected for readability and instructional purposes,
and may not have been selected to delineate or circumscribe the
inventive subject matter, resort to the claims being necessary to
determine such inventive subject matter.
BRIEF DESCRIPTION OF THE DRAWINGS
[0012] In the following drawings like reference numbers are used to
refer to like elements. Although the following figures depict
various examples of the invention, the invention is not limited to
the examples depicted in the figures.
[0013] FIG. 1 is a flow diagram illustrating a method for providing
advertisements in an augmented reality environment, in accordance
with one embodiment;
[0014] FIG. 2 is a schematic diagram illustrating interaction of an
augmented reality model with physical world, in accordance with one
embodiment;
[0015] FIG. 3 is a schematic diagram illustrating markers and
corresponding dynamic digital content, in accordance with one
embodiment;
[0016] FIG. 4 is a schematic diagram illustrating a method to
retrieve augmented reality contents, in accordance with one
embodiment;
[0017] FIG. 5 is an exemplary representation of user interaction on
dynamic digital content, in accordance with one embodiment; and
[0018] FIG. 6 is a block diagram illustrating a mobile computing
device, in accordance with one embodiment.
DETAILED DESCRIPTION OF THE EMBODIMENTS
[0019] A method, system, and computer program product for providing
advertisements in an augmented reality environment to a user is
disclosed. The augmented reality environment refers, in one
embodiment, to a live view of a physical, real-world environment
which is modified by a device having a video camera and
display.
[0020] The following detailed description is intended to provide
example implementations to one of ordinary skill in the art, and is
not intended to limit the invention to the explicit disclosure, as
one or ordinary skill in the art will understand that variations
can be substituted that are within the scope of the invention as
described.
[0021] FIG. 1 is a flow diagram illustrating a method for providing
advertisements in an augmented reality environment, in accordance
with one embodiment.
[0022] At step 110, data related to a marker is received. The
marker is placed amongst one or more physical objects and then
captured by a video camera, a photograph, a video stream, or just a
still frame.
[0023] A user of the device places the video camera over the one or
more physical objects in real world. The physical objects are
fitted with markers. The markers are specific patterns that are
detected by augmented reality. The video camera captures the
physical object and data related to the marker is received. The
data includes, but is not limited to, position, rotation and scale
of the marker.
[0024] In one embodiment, the marker includes a Quick Response (QR)
code marker. The QR code marker follows a specific pattern in the
physical object and is represented as black and white squares. The
black and white squares represent an encoded string of characters.
The characters are first encoded as bits (zeros and ones) and later
printed as the black and white squares.
[0025] A marker can be recognized by, for example, a mobile
application executing on a cell phone or PDA. In one embodiment,
the application is always detecting markers, and in another
embodiment, the application detects markers upon request by a
user.
[0026] At step 115, dynamic digital content associated with the
marker, such as an interactive advertisement, is retrieved.
[0027] The marker is converted to a network address. Using the
network address the dynamic digital content is retrieved. In one
embodiment, a Universal Resource Locator (URL) is retrieved which
leads to a website. The URL can be accessed and downloaded over a
data network, a cellular network, or the like. The dynamic digital
content can be stored locally in RAM for immediate display, or
stored in memory as a prefetch for a later display.
[0028] The digital content is considered dynamic because, in one
embodiment, the digital content is constantly updated. As a result,
dynamic data retrieved for a first user can differ from dynamic
data retrieved for a second user. Many factors can be used to
determine which dynamic data to send responsive to a request.
Exemplary factors include user profile, time, day, location (e.g.,
as determined by an integrated GPS), mood, preferences, and other
context factors.
[0029] At step 120, the dynamic digital content is displayed
amongst the one or more physical objects. In one embodiment, a user
can see real objects integrated in a video display with augmented
reality objects. One example is discussed below with respect to
FIG. 2. The video display can be at any resolution such as
standard, high definition, or 3-dimensional, and of any format such
as MP4.
[0030] A mobile application can include a video renderer. In
operation, the video renderer combines, or overlays multiple video
streams into a single stream. One stream is the real world video
and another stream is the augmented reality video generated from
the dynamic digital content. Based on the movements of the video
camera, in relation to the markers, display of the dynamic digital
content is adjusted. As the user moves the video camera across the
physical objects, step 110, step 115 and step 120 are performed.
For example, consider the video camera placed over an image of
spacetti in a magazine. An advertisement related to different types
of spaghetti is displayed. At this point, the video camera is moved
to another image of sports shoes in the magazine. Consequently, an
advertisement related to various brands of the sports shoes is
displayed to the user.
[0031] A variation of the dynamic digital content is selected in
accordance with at least one of time, date, location, information
about a user, a user preference, and display capability of a
device.
[0032] At step 125, a user interaction with the dynamic digital
content is received.
[0033] The dynamic digital content includes a mechanism to make a
purchase. For example, the user can buy a product displayed in the
advertisement using a BUY button.
[0034] At step 130, an action is performed based on the user
interaction.
[0035] Examples of the action includes, but are not limited to,
purchasing a product, posting a comment related to an advertisement
and a commenting on Twitter.
[0036] FIG. 2 is a schematic diagram illustrating interaction of an
augmented reality model with physical world, in accordance with one
embodiment.
[0037] A mobile device 210 is placed in the augmented reality
environment 220. A camera in the mobile device 210 captures markers
from the augmented reality environment 220 and, in response,
displays a girl 230 sitting on a physical box.
[0038] FIG. 3 is a schematic diagram illustrating markers and
corresponding dynamic digital content, in accordance with one
embodiment.
[0039] A plurality of markers 310 represents specific patterns of
images that are detected by augmented reality. For each of the
markers 310 corresponding augmented reality dynamic digital content
is shown. The dynamic digital content includes advertisements 320.
Further, each of the markers 310 is unique and corresponds to one
of the advertisements 320.
[0040] The advertisements 320 are dynamic. Content of the
advertisements 320 can change based on a plurality of factors, for
example, time and location of video camera.
[0041] FIG. 4 is a schematic diagram illustrating a method to
retrieve augmented reality contents, in accordance with one
embodiment.
[0042] A mobile device 410 captures a marker or a (Quick Response)
QR code marker in an augmented environment. The QR code marker
follows a specific pattern in the physical object and is
represented as black and white squares. The black and white squares
represent an encoded string of characters.
[0043] In one embodiment, the mobile device 410 can also be a
Personal Computer (PC), a laptop or notebook computer, a tablet
computer, a smart phone or Personal Digital Assistant (PDA), a
smart appliance, a video gaming console, an Internet television, a
set-up box, or any other suitable processor-based device that can
view advertisements.
[0044] Based on the captured marker or QR code marker, a high
reliability image feature is sent to a mass storage and augmented
reality framework. At this point, the mobile device 410 retrieves
augmented reality 3D model and dynamic digital content from the
mass storage and augmented reality framework.
[0045] FIG. 5 is an exemplary representation of user interaction on
dynamic digital content, in accordance with one embodiment.
[0046] The dynamic digital content is retrieved by the mobile
device 410 as explained in FIG. 4. At this point, a user of the
mobile device 410 performs an action. Examples of the action
include, but are not limited to, movements of the video camera,
change in location of the mobile device 410, and capturing of a new
marker.
[0047] Data related to the action performed by the user is then
sent to a mass storage and Augmented Reality framework. Based on
the data, response content is sent to the mobile device 410. The
response content refers to an interaction that the user performs.
For example, the user can now buy product 510.
[0048] FIG. 6 is a block diagram illustrating a mobile computing
device 610, in accordance with one embodiment.
[0049] The computing device 610 includes a processor 610, a hard
drive 620, an I/O port 630, and a memory 640, coupled by a bus
699.
[0050] The bus 699 can be soldered to one or more motherboards.
Examples of the processor 610 includes, but is not limited to, a
general purpose processor, an application-specific integrated
circuit (ASIC), an FPGA (Field Programmable Gate Array), a RISC
(Reduced Instruction Set Controller) processor, or an integrated
circuit. There can be a single core or multiple cores processor. In
one embodiment, the processor 610 is specially suited for
processing demands of location-aware reminders (for example, custom
micro-code, and instruction fetching, pipelining or cache sizes).
The processor 610 can be disposed on silicon or any other suitable
material. In operation, the processor 610 can receive and execute
instructions and data stored in the memory 640 or the hard drive
620. The hard drive 620 can be a platter-based storage device, a
flash drive, an external drive, a persistent memory device, or
other types of memory.
[0051] The hard drive 620 provides persistent (long term) storage
for instructions and data. The I/O port 630 is an input/output
panel including a network card 632 with an interface 633, along
with a keyboard controller 634, a mouse controller 636, and a GPS
card 638. The network card 632 can be, for example, a wired
networking card (for example, a USB card, or an IEEE 802.3 card), a
wireless networking card (for example, an IEEE 802.11 card, or a
Bluetooth card), and a cellular networking card (for example, a 3G
card). The interface 633 is configured according to networking
compatibility. For example, a wired networking card includes a
physical port to plug in a cord, and a wireless networking card
includes an antennae. The network card 632 provides access to a
communication channel on a network. The keyboard controller 634 can
be coupled to a physical port 635 (for example, PS/2 or USB port)
for connecting a keyboard. The keyboard can be a standard
alphanumeric keyboard with 101 or 104 keys (including alphabetic,
numerical and punctuation keys, a space bar, modifier keys, etc.),
a laptop or notebook keyboard, a thumb-sized keyboard, a virtual
keyboard, or the like. The mouse controller 636 can also be coupled
to a physical port 637 (e.g., mouse or USB port). The GPS card 638
provides communication to GPS satellites operating in space to
receive location data. An antenna 639 provides radio communications
(or alternatively, a data port can receive location information
from a peripheral device).
[0052] The memory 640 can be a RAM (Random Access Memory), a flash
memory, a non-persistent memory device, or other devices capable of
storing program instructions being executed. The memory 640
comprises an Operating System (OS) module 642 along with a timer
unit 610. In other embodiments, the memory 640 comprises a calendar
application that manages a plurality of appointments. The OS module
642 can be one of Microsoft Windows.RTM. family of operating
systems (for example, Windows 95, 98, Me, Windows NT, Windows 2000,
Windows XP, Windows XP x64 Edition, Windows Vista, Windows CE,
Windows Mobile), Linux, HP-UX, UNIX, Sun OS, Solaris, Mac OS X,
Alpha OS, AIX, IRIX32, or IRIX64.
[0053] As described herein, computer software products can be
written in any of various suitable programming languages, such as
C, C++, C#, Pascal, Fortran, Perl, Matlab (from MathWorks), SAS,
SPSS, JavaScript, AJAX, and Java. The computer software product may
be an independent application with data input and data display
modules. Alternatively, the computer software products can be
classes that can be instantiated as distributed objects. The
computer software products can also be component software, for
example Java Beans (from Sun Microsystems) or Enterprise Java Beans
(EJB from Sun Microsystems). Many functionalities described herein
can be implemented in computer software, computer hardware, or a
combination.
[0054] Furthermore, a computer that is running the previously
mentioned computer software can be connected to a network and can
interface to other computers using the network. The network can be
an intranet, internet, or the Internet, among others. The network
can be a wired network (for example, using copper), telephone
network, packet network, an optical network (for example, using
optical fiber), or a wireless network, or a combination of such
networks. For example, data and other information can be passed
between the computer and components (or steps) of a system using a
wireless network based on a protocol, for example Wi-Fi (IEEE
standards 802.11, 802.11a, 802.11b, 802.11e, 802.11g, 802.11i, and
802.11n). In one example, signals from the computer can be
transferred, at least in part, wirelessly to components or other
computers.
[0055] As will be understood by those familiar with the art, the
invention may be embodied in other specific forms without departing
from the spirit or essential characteristics thereof. Likewise, the
particular naming and division of the portions, modules, agents,
managers, components, functions, procedures, actions, layers,
features, attributes, methodologies and other aspects are not
mandatory or significant, and the mechanisms that implement the
invention or its features may have different names, divisions
and/or formats.
[0056] Furthermore, as will be apparent to one of ordinary skill in
the relevant art, the portions, modules, agents, managers,
components, functions, procedures, actions, layers, features,
attributes, methodologies and other aspects of the invention can be
implemented as software, hardware, firmware or any combination of
the three. Of course, wherever a component of the present invention
is implemented as software, the component can be implemented as a
script, as a standalone program, as part of a larger program, as a
plurality of separate scripts and/or programs, as a statically or
dynamically linked library, as a kernel loadable module, as a
device driver, and/or in every and any other way known now or in
the future to those of skill in the art of computer programming.
Additionally, the present invention is in no way limited to
implementation in any specific programming language, or for any
specific operating system or environment.
[0057] Furthermore, it will be readily apparent to those of
ordinary skill in the relevant art that where the present invention
is implemented in whole or in part in software, the software
components thereof can be stored on computer readable media as
computer program products. Any form of computer readable medium can
be used in this context, such as magnetic or optical storage media.
Additionally, software portions of the present invention can be
instantiated (for example as object code or executable images)
within the memory of any programmable computing device.
[0058] Accordingly, the disclosure of the present invention is
intended to be illustrative, but not limiting, of the scope of the
invention, which is set forth in the following claims.
* * * * *