U.S. patent application number 15/357122 was filed with the patent office on 2017-03-09 for system and method for enhanced hot key delivery.
The applicant listed for this patent is AT&T INTELLECTUAL PROPERTY I, L.P.. Invention is credited to THOMAS JEFFERSON BROTHERS, II, JAMES HAROLD GRAY, WILLIAM RANDOLPH MATZ.
Application Number | 20170070782 15/357122 |
Document ID | / |
Family ID | 34678513 |
Filed Date | 2017-03-09 |
United States Patent
Application |
20170070782 |
Kind Code |
A1 |
GRAY; JAMES HAROLD ; et
al. |
March 9, 2017 |
System and Method for Enhanced Hot Key Delivery
Abstract
A method includes receiving, at a computing device of a content
provider, content to be provided to a media device of a customer of
the content provider. The method includes sending an indicator from
the computing device over a first network to the media device. The
indicator provides to the media device an indication of an
availability of alternate content based on the content. The method
further includes, in response to receiving a signal indicating
selection of the indicator at the media device, sending the
alternate content to the media device. The alternate content is
sent at a different time than the content.
Inventors: |
GRAY; JAMES HAROLD;
(ELLIJAY, GA) ; BROTHERS, II; THOMAS JEFFERSON;
(GAINESVILLE, GA) ; MATZ; WILLIAM RANDOLPH;
(ATLANTA, GA) |
|
Applicant: |
Name |
City |
State |
Country |
Type |
AT&T INTELLECTUAL PROPERTY I, L.P. |
ATLANTA |
GA |
US |
|
|
Family ID: |
34678513 |
Appl. No.: |
15/357122 |
Filed: |
November 21, 2016 |
Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
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13608104 |
Sep 10, 2012 |
9544646 |
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15357122 |
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10742700 |
Dec 19, 2003 |
8286203 |
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13608104 |
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Current U.S.
Class: |
1/1 |
Current CPC
Class: |
H04N 21/47202 20130101;
H04N 21/8126 20130101; H04N 21/4882 20130101; H04N 21/47208
20130101; H04N 21/47211 20130101; H04N 21/4532 20130101; H04N
21/6118 20130101; H04N 7/163 20130101; H04N 21/84 20130101 |
International
Class: |
H04N 21/45 20060101
H04N021/45; H04N 21/61 20060101 H04N021/61; H04N 21/472 20060101
H04N021/472; H04N 21/84 20060101 H04N021/84; H04N 21/488 20060101
H04N021/488; H04N 21/81 20060101 H04N021/81 |
Claims
1. A method comprising: receiving, at a computing device of a
content provider, content to be provided to a media device of a
customer of the content provider; sending an indicator from the
computing device over a first network to the media device, wherein
the indicator provides to the media device an indication of an
availability of alternate content based on the content; and in
response to receiving a signal indicating selection of the
indicator at the media device, sending the alternate content to the
media device, wherein the alternate content is sent at a different
time than the content.
2. The method of claim 1, wherein the indicator includes
information that enables the media device to determine a relevance
of the alternate content to the customer.
3. The method of claim 2, wherein the indicator further includes
information that enables the media device to determine whether to
present a selectable option that enables access by the customer to
the alternate content.
4. The method of claim 1, wherein the indicator is sent over the
first network to the media device and the content is concurrently
sent with the indicator, and wherein the content is sent over a
second network to the media device.
5. The method of claim 4, wherein the alternate content is sent to
the media device over the second network.
6. The method of claim 1, wherein the alternate content is hosted
on a web site accessible to the computing device.
7. The method of claim 1, further comprising: after sending the
alternate content, determining whether the media device has
finished consuming the alternate content based on a user input
received at the media device; and in response to a determination
that the media device has finished consuming the alternate content,
sending the content to the media device.
8. An apparatus comprising: a processor in a computing device of a
content provider that supports a media device of a customer of the
content provider; and a memory accessible to the processor, the
memory including instructions that, when executed by the processor,
cause the processor to perform operations comprising: receiving
content; sending an indicator from the computing device over a
first network to the media device, wherein the indicator provides
to the media device an indication of an availability of alternate
content based on the content; and in response to receiving a signal
indicating selection of the indicator at the media device, sending
the alternate content to the media device, wherein the alternate
content is sent at a different time than the content.
9. The apparatus of claim 8, wherein the indicator includes
information that enables the media device to determine a relevance
of the alternate content to the customer.
10. The apparatus of claim 9, wherein the indicator includes
information identifying a genre of the alternate content, and
wherein the relevance of the alternate content is determined by
comparing the genre to a second genre selected by the customer.
11. The apparatus of claim 8, wherein the indicator is sent over
the first network to the media device and the content is
concurrently sent with the indicator, and wherein the content is
sent over a second network to the media device.
12. The apparatus of claim 11, wherein the first network includes a
digital subscriber line connection and wherein the second network
includes a cable network.
13. The apparatus of claim 11, wherein the first network comprises
a telephony and data network and wherein the second network
comprises a media distribution network.
14. The apparatus of claim 8, wherein the operations further
comprise sending the content from the computing device over a
second network to the media device, the second network distinct
from the first network.
15. A computer-readable storage device storing computer executable
instructions that, when executed by a processor, cause the
processor to perform operations comprising: receiving content;
sending an indicator from a computing device of a content provider
over a first network to a media device of a customer of the content
provider, wherein the indicator provides to the media device an
indication of an availability of alternate content based on the
content; and in response to receiving a signal indicating selection
of the indicator at the media device, sending the alternate content
to the media device, wherein the alternate content is sent at a
different time than the content.
16. The computer-readable storage device of claim 15, wherein the
indicator includes information that enables the media device to
determine a relevance of the alternate content to the customer.
17. The computer-readable storage device of claim 16, wherein the
media device determines whether to present a selectable option
based on the relevance of the alternate content to the customer,
wherein the selectable option enables access by the customer to the
alternate content.
18. The computer-readable storage device of claim 15, wherein the
indicator is sent over the first network to the media device and
the content is concurrently sent with the indicator, and wherein
the content is sent over a second network to the media device.
19. The computer-readable storage device of claim 15, wherein the
operations further comprise: creating the indicator based on the
content; and sending the content over a second network to the
subscriber device, the second network distinct from the first
network.
20. The computer-readable storage device of claim 15, wherein the
alternate content includes pay-per-view content.
Description
CLAIM OF PRIORITY
[0001] This application claims priority from, and is a continuation
application of, U.S. patent application Ser. No. 13/608,104, filed
Sep. 10, 2012, which is a continuation of U.S. patent application
Ser. No. 10/742,700, filed Dec. 19, 2003 (now U.S. Pat. No.
8,286,203), the contents of each of which are expressly
incorporated herein by reference in their entirety.
FIELD OF THE DISCLOSURE
[0002] The various embodiments disclosed herein relate generally to
the field of interactive television. More particularly, these
embodiments relate to providing enhanced delivery of content
notification signals.
BACKGROUND
[0003] Advances in telecommunications and computing technology have
lead to the use of interactive television (TV) services on a large
scale. Where such services are available, subscribers are not only
able to access television content by passively receiving it, but
are also able to interact with the service providers by
communicating requests and/or commands to the service
providers.
[0004] Generally, interactive TV service provides a subscriber or
user a variety of options such as: traditional broadcast and cable
television programming; video services, such as pay-per-view (PPV),
near video-on-demand (NVOD), video-on-demand (VOD), promo channels,
electronic program guides, etc.; cable delivered PC-based services;
and interactive services through the use of a combination of
compression and digital video technologies. Interactive TV services
may also provide menuing capabilities and upstream signaling from
subscribers to service providers.
[0005] In addition to various forms of video content, an
interactive TV subscriber may be able to download video games or
even play them interactively with an interactive server and/or with
other subscribers. An interactive service subscriber may order
"time shift TV," in which a particular program may be viewed at a
time following its ordinary broadcast time. A subscriber may also
selectively view desired parts of transactional, informational or
advertising services. For example, a subscriber may view
information on the weather predictions for a given location or at a
given time, gather information relating to a particular sporting
event or team, obtain news on demand, or query a system regarding a
particular real estate market. Alternatively, a subscriber may
participate in interactive entertainment programs, such as
interactive game shows, interactive lottery or gambling, or request
musical selections. Subscribers interested in educational
programming, such as a school or a family residence, may invoke
interactive "edutainment" or "how-to" programs.
[0006] The combination of broadcast and interactive applications
over interactive TV (e.g., interactive content) creates a possible
mode of communication in which a user, if informed of the
availability of alternate interactive content relating to a subject
matter of interest, may invoke the alternate content to investigate
that subject matter more thoroughly and according to his or her own
tastes. However, television viewers, who are accustomed to choosing
at will between the available broadcast channels with instantaneous
results, will expect to be informed of the alternate content in a
convenient and timely manner and to pass from one medium to another
seamlessly.
BRIEF DESCRIPTION OF THE DRAWINGS
[0007] FIGS. 1A-1D illustrate a television displaying a picture
containing a hot key for informing a subscriber of available
alternate content and redirecting the subscriber to the alternate
content responsive to selection of the hot key according to one
embodiment;
[0008] FIG. 2 is a block diagram illustrating an exemplary network
over which interactive television signals and related hot key
signals may be broadcast according to one embodiment;
[0009] FIG. 3 is a block diagram illustrating an exemplary network
over which interactive television signals and related hot key
signals may be broadcast according to an alternative
embodiment;
[0010] FIG. 4 is a block diagram illustrating an exemplary network
over which interactive television signals and related hot key
signals may be broadcast according to another alternative
embodiment;
[0011] FIG. 5 is a block diagram of a head-end and data center
system from which hot key signals may be generated and sent
according to the embodiment illustrated in FIG. 2;
[0012] FIG. 6 is a block diagram of a head-end and data center
system from which hot key signals may be generated and sent
according to the embodiment illustrated in FIG. 3;
[0013] FIG. 7 is a block diagram of a head-end and data center
system from which hot key signals may generated and sent according
to the embodiment illustrated in FIG. 4;
[0014] FIG. 8 is a flowchart illustrating head-end and data center
processing for generating hot key signals according to another
alternative embodiment;
[0015] FIG. 9 is a diagram illustrating one possible format for a
hot key data packet according to one embodiment;
[0016] FIG. 10 is a block diagram of a subscriber side system to
redirect a subscriber to alternate content responsive to selection
of a hot key according to the embodiment illustrated in FIG. 2;
[0017] FIG. 11 is a block diagram of a subscriber side system to
redirect a subscriber to alternate content responsive to selection
of a hot key according to the embodiment illustrated in FIG. 3;
[0018] FIG. 12 is a block diagram of a subscriber side system to
redirect a subscriber to alternate content responsive to selection
of a hot key according to the embodiment illustrated in FIG. 4;
[0019] FIG. 13 is a flowchart illustrating processing on a
subscriber side system for redirecting a subscriber to alternate
content responsive to selection of a hot key according to one
embodiment.
DETAILED DESCRIPTION
[0020] In the following description, for the purposes of
explanation, numerous specific details are set forth in order to
provide a thorough understanding. It will be apparent, however, to
one skilled in the art that embodiments may be practiced without
some of these specific details.
[0021] Embodiments include various processes, which will be
described below. The processes may be performed by hardware
components or may be embodied in machine-executable instructions,
which may be used to cause a general-purpose or special-purpose
processor or logic circuits programmed with the instructions to
perform the processes. Alternatively, the processes may be
performed by a combination of hardware and software.
[0022] Embodiments may be provided as a computer program product
which may include a machine-readable medium having stored thereon
instructions which may be used to program a computer (or other
electronic devices) to perform a process. The machine-readable
medium may include, but is not limited to, floppy diskettes,
optical disks, Compact Disk Read-Only Memories (CD-ROMs), and
magneto-optical disks, Read-Only Memories (ROMs), Random Access
Memories (RAMs), Erasable Programmable Read-Only Memories (EPROMs),
Electronically Erasable Programmable Read-Only Memories (EEPROMs),
magnetic or optical cards, flash memory, or other type of
media/machine-readable medium suitable for storing electronic
instructions. Moreover, embodiments may also be downloaded as a
computer program product, wherein the program may be transferred
from a remote computer to a requesting computer by way of data
signals embodied in a carrier wave or other propagation medium via
a communication link (e.g., a modem or network connection).
[0023] FIGS. 1A-1D illustrate a television displaying a picture
containing a hot key for informing a subscriber of available
alternate content and redirecting the subscriber to the alternate
content responsive to selection of the hot key according to one
embodiment. These figures represent respectively a process of
viewing content, receiving a hot key, accepting a hot key, and
redirecting to alternate content.
[0024] Specifically, FIG. 1A illustrates an example of viewing
content. Here, a broadcast video program 101 is being displayed on
television 100. Alternatively, a subscriber may be viewing other
types of interactive TV content such as pay-per-view video content,
interactive games, etc.
[0025] FIG. 1B illustrates an example of receiving a hot key. In
this example, the subscriber is tuned to the same broadcast video
program 101 on television 100 as in the previous example of FIG.
1A. However, in this example an icon 103 or other graphic has been
displayed to indicate to the subscriber that a hot key has been
received. The hot key indicates that alternate content is available
for the subscriber's consumption. According to one embodiment, the
alternate content may be in the form of another broadcast video
program with content related to the broadcast video program 101
being viewed by the subscriber.
[0026] FIG. 1C illustrates an example of accepting a hot key. In
this example, the subscriber is tuned to the same broadcast video
program 101 as in FIGS. 1A and 1B. Icon 105, displayed to indicate
to the subscriber that a hot key has been received, now indicates a
manner in which the subscriber may accept or decline the alternate
content. In this example, icon 105 indicates that the subscriber
may press 1 to accept the alternate content or 2 to decline the
alternate content.
[0027] Of course, other methods of accepting or declining the
alternate content may be used. For example, different single or
even multiple buttons on a remote control may be pressed by the
subscriber to accept or decline the alternate content. According to
one embodiment, a single "hot key button" may be present on the
subscriber's remote control that may be pressed by the subscriber
whenever a hot key icon is present on the television display.
Pressing the hot key button may be a manner in which the subscriber
accepts the alternate content and is redirected to that content
without further interaction from the subscriber. According to
another embodiment, the user may decline the alternate content by
taking no action at all. That is, after some time period during
which no action is taken by the subscriber to accept the alternate
content, the hot key may simply time out and expire. Various other
methods of accepting or declining the alternate content may also be
used.
[0028] Regardless of the exact operation used to accept the
alternate content, FIG. 1D illustrates redirecting a subscriber to
alternate content responsive to the hot key being accepted.
According to one embodiment, the alternate content may be another
broadcast video program with content related to the broadcast video
program 101 being viewed by the subscriber. Therefore, television
100 in FIG. 1D illustrates an alternate video program 107 being
displayed. According to one embodiment, the alternate video program
107 may present content related to the original content the
subscriber was viewing. For example, if the subscriber was viewing
a broadcast television program related to travel, the alternate
video program may also be related to travel.
[0029] According to yet another embodiment, the alternate video
program may be commercial in nature. For example, the broadcast
television program may be related to sports. In such a case, the
alternate video program may be a pay-per-view sporting event of the
same type or an advertisement for an upcoming pay-per-view event.
In another example, the alternate video program may be an
"infomercial" selling merchandise related to some aspect of the
original broadcast video.
[0030] Therefore, content providers and/or service providers may be
able to sell hot keys just as they currently sell time for
commercial spots. For example, a provider of pay-per-view video
content may wish to purchase from a content provider a hot key that
redirects subscribers to his content or an advertisement of
upcoming events during a broadcast television program related to
that content. Alternatively, content providers may charge
subscribers to receive a hot key service or even to block some or
all hot key signals. Content providers and/or service providers may
thus be able to realize an additional source of revenue.
[0031] As will be described below, a system over which interactive
television signals with associated hot key may be broadcast
according to various embodiments may be implemented over different
types of networks. These different types of networks include, but
are not limited to, cable, satellite, Fiber-to-the-Curb (FTTC),
Fiber-to-the-House (FTTH), Very high speed Digital Subscriber Line
(VDSL), and others. Also, if an out-of-band side channel used to
transmit the hot key signal is through a network separate from the
network transmitting the content, these networks may be of
different types and use different mediums.
[0032] FIG. 2 is a block diagram illustrating an exemplary network
over which interactive television signals and related hot key
signals may be broadcast according to one embodiment. This example
illustrates, at a high-level, an architecture of a service
provider's system 200 that includes head-end and data center 201,
data network 204, and subscriber premises 206 that also contains
cable modem 207, Set Top Box (STB)/Gateway 208, one or more
televisions 209 and 210, and possibly other devices such as a
personal computer (PC) (not shown here).
[0033] An interactive TV service provider typically operates and
maintains a head-end and data center 201 equipped to receive
signals 202 from one or more content providers. Content providers
may be any original or secondary source of programming or
information generally including, for example, interactive or
non-interactive over-the-air programming such as commercial
television stations, cable programming such as weather, travel and
entertainment channels, game channels, and other interactive
services of various types. Head-end and data center 201, after
receiving content from one or more content providers, may then
broadcast the interactive content to subscribers premises 206.
Further details of the hardware comprising the head-end and data
center 201 as well as the processing performed therein will be
discussed below with reference to FIGS. 5 and 8.
[0034] According to one embodiment, hot key signals indicating the
availability of alternate content may be provided to head-end and
data center 201 along with interactive TV signals 202 from the
content providers. For example, the hot key signals may be
generated at the content provider's location by an operations team
when preparing and scheduling content for transmission to various
service providers. As will be discussed below, interactive TV
signals with these associated hot key signals are transmitted from
head-end and data center 201 and are received and used by
STB/gateway 208 or PC 211 at subscriber premises 206 to inform the
subscriber of the availability of alternate content and to guide
the subscriber to this content if he chooses to accept it. Details
of the hot key signals will be discussed below with reference to
FIG. 9.
[0035] According to another embodiment, hot key signals indicating
the availability of alternate content may be generated at head-end
and data center 201. For example, the hot key signals may be
generated at head-end and data center 201 by an operations team
when preparing and scheduling content for transmission to
subscribers. As will be discussed below, these associated hot key
signals are transmitted from head-end and data center 201 and are
received and used by STB/gateway 208 at subscriber premises 206 to
inform the subscriber of the availability of alternate content and
to guide the subscriber to this content if he chooses to accept
it.
[0036] In the example illustrated in FIG. 2, a signal carrying
interactive TV content is transmitted from head-end and data center
201 through data network 204. Data network 204 may be any of a
variety of possible network types such as Very high speed Digital
Subscriber Line (VDSL), Internet Protocol (IP), Asynchronous
Transfer Mode (ATM), or others. The content may be broadcast as a
Motion Pictures Experts Group Standard 2 (MPEG-2) data stream using
a network protocol such as Internet Protocol (IP). Therefore, the
content may be transmitted from head-end and data center 201 as IP
data packets or in another similar format. One possible example of
such a packet will be discussed below with reference to FIG. 9.
[0037] Regardless of the format of the transmission, a signal
carrying the interactive TV content is received at subscriber
premises 206 via STB/Gateway 208. The STB/Gateway 208 performs
functions such as exchanging messages (including video-related
data) over a network with head-end and data center 201, receiving
messages from a user input device, such as a hand-held remote
control unit or keyboard, translating video signals from a
network-native format into a format that can be used by televisions
209 and 210 or other display devices, and providing a video signal
to televisions 209 and 210 or other display devices. STB/Gateway
208 may also be capable of performing other functions, such as
inserting alphanumeric or graphical information into the video
stream in order to "overlay" that information on the video image,
providing graphic or audio feedback to a user, or routing a
traditional broadcast signal to a viewing device to which another
STB is connected. Additional details of the hardware of STB/Gateway
208 and the processing performed therein will be discussed below
with reference to FIGS. 10 and 13.
[0038] In use, STB/Gateway 208 may receive hot key signals
associated with the interactive TV signals by either the content
providers or the service provider. STB/Gateway 208 may then notify
the subscriber of available alternate content as discussed above
with reference to FIG. 1. STB/Gateway 208 may then receive some
form of subscriber feedback indicating that the subscriber accepts
or declines the alternate content. If the subscriber accepts the
alternate content, STB/Gateway 208 may then redirect the subscriber
to this alternate content as will be discussed further below with
reference to FIG. 13.
[0039] According to one embodiment, head-end and data center may
also be connected with the Internet 213 or other network via a
high-speed connection 212 such as a fiber optic connection to
provide access to a number of web sites 214-216. Through this
connection 212, head-end and data center 201 may supply alternate
content to subscribers from one or more of the number of web sites
214-216.
[0040] FIG. 3 is a block diagram illustrating an exemplary network
over which interactive television signals and related hot key
signals may be broadcast according to an alternative embodiment. As
will be explained, this example uses a two-way video network with
Out-of-Band (OOB) interfaces at both the head-end and at the STB to
provide for the transfer of hot-key signals. FIG. 3 illustrates, at
a high-level, an architecture of a service provider's system 300
that includes head-end and data center 301, two-way video network
304, and subscriber premises 306 that also contains Set Top Box
(STB)/Gateway 308, one or more televisions 309 and 310, and
possibly other devices such as personal computer (PC) (not shown
here).
[0041] As explained above, an interactive TV service provider
typically operates and maintains a head-end and data center 301
equipped to receive signals 302 from one or more content providers.
Head-end and data center 301 receives the content from one or more
content providers and may then broadcast the interactive content
via downstream video module 321 to subscriber's premises 306.
[0042] According to one embodiment, hot key signals indicating the
availability of alternate content may be provided to head-end and
data center 301 along with the content signals 302 from the content
providers. For example, the hot key signals may be generated at the
content provider's location by an operations team when preparing
and scheduling content for transmission to various service
providers. In such a case, the hot key generation system 322
detects the hot key signals from the content providers and the
signals to the OOB interface 320 to send the hot key signals to the
subscriber's premises via an out-of-band channel of the two-way
video network 304. Alternatively, hot key generation system 322 may
generate hot key signals at the head-end and data center 301
independently. Further details of the hardware comprising the
head-end and data center 301 as well as the processing performed
therein will be discussed below with reference to FIGS. 6 and
8.
[0043] Interactive TV signals and the associated hot key signals
are transmitted from head-end and data center 301 and are received
and used by STB/gateway 308 at subscriber premises 306 to inform
the subscriber of the availability of alternate content and to
guide the subscriber to this content if he chooses to accept it.
Details of the hot key signals will be discussed below with
reference to FIG. 9.
[0044] In the example illustrated in FIG. 3, a signal carrying
interactive TV content is transmitted from head-end and data center
301 over two-way video network 304. Typically, transmissions over
two-way video network 304 may be made in a digital form. For
example, the content may be broadcast as a Motion Pictures Experts
Group Standard 2 (MPEG-2) data stream using a network protocol such
as Internet Protocol (IP). Therefore, the content and hot key
signals may be transmitted from head-end and data center 301 as IP
data packets or in another similar format. One possible example of
such a packet will be discussed below with reference to FIG. 9.
[0045] Regardless of the format of the transmission, a signal
carrying the interactive TV content is received at subscriber
premises 306 via STB/Gateway 308. Additional details of the
hardware of STB/Gateway 308 and the processing performed therein
will be discussed below with reference to FIGS. 11 and 13.
[0046] In use, STB/Gateway 308, containing an out-of-band
interface, may receive hot key signals from either the content
providers or the service provider and transmitted to the
STB/Gateway 308 from the head-end and data center 301 via an
out-of-band side channel. STB/Gateway 308 may then notify the
subscriber of available alternate content as discussed above with
reference to FIG. 1. STB/Gateway 308 may then receive some form of
subscriber feedback indicating that the subscriber accepts or
declines the alternate content. If the subscriber accepts the
alternate content, STB/Gateway 308 may then redirect the subscriber
to this alternate content as will be discussed further below with
reference to FIG. 13.
[0047] According to one embodiment, head-end and data center 301
may also be connected with the Internet 313 or other network via a
high-speed connection 312 such as a fiber optic connection to
provide access to a number of web sites 314-316. Through this
connection 312, head-end and data center 301 may supply alternate
content to subscribers from one or more of the number of web sites
314-316.
[0048] FIG. 4 is a block diagram illustrating an exemplary network
over which interactive television signals and related hot key
signals may be broadcast according to another alternative
embodiment. As will be explained, this example uses a one-way video
network and a separate Digital Subscriber Line (DSL) connection
over a telephony network between the head-end and the subscriber's
premises to provide for the transfer of hot-key signals. FIG. 4
illustrates, at a high-level, an architecture of a service
provider's system 400 that includes head-end and data center 401,
one-way video network 404, and subscriber premises 406 that also
contains cable modem 407, Set Top Box (STB)/Gateway 408, one or
more televisions 409 and 410.
[0049] Head-end and data center 401, after receiving content from
one or more content providers, may then broadcast the interactive
content to subscribers premises 406 from downstream video module
420 over one-way video network 404. According to one embodiment,
hot key signals indicating the availability of alternate content
may be provided to head-end and data center 401 along with the
content signals 402 from the content providers. In such a case, the
hot key signals may be detected by hot key generation system 421.
The hot key signals may then be transmitted from head-end and data
center 401 over telephony and data network 422. These signals are
received by DSL modem 424 connected with STB/gateway 408 at
subscriber premises 406.
[0050] Alternatively, hot key signals indicating the availability
of alternate content may be independently generated by hot key
generation system 421 at head-end and data center 401. For example,
the hot key signals may be generated at head-end and data center
401 by an operations team when preparing and scheduling content for
transmission to subscribers. Further details of the hardware
comprising the head-end and data center 401 as well as the
processing performed therein will be discussed below with reference
to FIGS. 7 and 8.
[0051] A signal carrying the video portion of the interactive TV
content is received at subscriber premises 406 via STB/Gateway 408
over coax cable 426. The hot key signals, whether generated by the
content provider or the head-end and data center 401 are received
by DSL modem 424 connected with telephone line 425 and Digital
Subscriber Line Access Multiplexor (DSLAM) 423.
[0052] DSLAM 423 is a device that is located in the central office
or in the field and is operated by the entity providing the
telephony and data network 422. The DSLAM 423 provides
communication between the subscribers DSL modem 424 and the
telephony and data network 422. The service provider may use ATM or
some other wide area network protocol to transport the data from
all users on a DSLAM to its destination. So one side of the DSLAM
423 accepts a wide area network protocol (that aggregates the data
from all the users on the DSLAM), and the other side connects to a
DSL modem in each home over the copper phone lines.
[0053] In use, STB/Gateway 408 receives hot key signals from the
DSL modem 424 via a network connection such as an Ethernet
connection. STB/Gateway 408 may then notify the subscriber of
available alternate content as discussed above with reference to
FIG. 1. STB/Gateway 408 may then receive some form of subscriber
feedback indicating that the subscriber accepts or declines the
alternate content. If the subscriber accepts the alternate content,
STB/Gateway 408 may then redirect the subscriber to this alternate
content. Additional details of the hardware of STB/Gateway 408 and
the processing performed therein will be discussed below with
reference to FIGS. 12 through 13.
[0054] According to one embodiment, head-end and data center 401
may also be connected with the Internet 413 or other network via a
high-speed connection 412 such as a fiber optic connection to
provide access to a number of web sites 414-416. Through this
connection 412, head-end and data center 401 may supply alternate
content to subscribers from one or more of the number of web sites
414-416.
[0055] FIG. 5 is a block diagram illustrating a head-end and data
center system from which hot key signals may be generated and sent
according to the embodiment illustrated in FIG. 2. This example
illustrates head-end and data center system 501 comprising content
reception, distribution, and switching portion 504, head-end
transport portion 505, and hot key generation system 515.
[0056] Content reception, distribution, and switching portion 504
is connected with one or more of satellite receiver 501, over the
air broadcast receiver 502, fiber optical feed 503, and other types
of links (not shown) to receive signals from one or more content
providers. Content reception, distribution, and switching portion
504 comprises equipment that is commonly used to receive broadcast
signals, demodulate the broadcast signals to separate the content
signals from a carrier signal if necessary, distribute and arrange
the content from the content providers to fit a programming
schedule of the service provider, and provide switching of these
signals between the various components of the head-end and data
center 501.
[0057] Head-end transport portion 505 comprises a plurality of
encoders 506-512, optional back-up encoder 513, multiplexor system
514, and transport system 521. Encoders 505-512 and optional
back-up encoder 513 receive interactive TV content signals from
content reception, distribution, and switching portion 504 and
encode the content signals into any of a variety of well known
formats such as Motion Pictures Experts Group Standard 2 (MPEG-2),
Motion Pictures Experts Group Standard 4 (MPEG-4), DivX, or any
other format. Encoders 505-512 and optional back-up encoder 513
each provide an individual encoded data stream representing the
content signal of a single channel to multiplexor system 514.
[0058] Hot key generation system 515 is also connected with
multiplexor system 514 of head-end transport 505. Hot key
generation system 515 receives content 523 from content reception,
distribution, and switching portion 504, trigger programming
information 516, and event data feed 517. Trigger programming
information 516 provides an indication of the time, date, etc. and
an indication to generate a hot key signal. Event data feed 517
provides data related to content programming such as an Electronic
Program Guide. Using content 523, trigger programming information
516, and event data feed 517 hot key generation system 515
generates hot key signals associated with content to be broadcast
from head-end and data center 501 and outputs the hot key signals
to multiplexor system 514. Exemplary processes for generating hot
key signals as may be performed by hot key generation system 515
will be discussed below with reference to FIG. 8.
[0059] Multiplexor system 514 may comprise a primary as well as an
optional back-up multiplexor. Multiplexor system 514 combines the
encoded content signals from encoders 505-512 and optional back-up
encoder 513 and hot key signals from hot key generation system 515
to provide an output data stream. The output stream of multiplexor
system 514 comprises the individual encoded data streams
representing the content signals of the individual channels as well
as any associated hot key signals.
[0060] The output of multiplexor system 514 may be applied to
transport system 521 that may comprise a primary as well as an
optional back-up transport system. The function of the transport
system 521 is to prepare the output stream of multiplexor system
514 for transmission over network 522. That is, transport system
521 place the output stream of multiplexor system 514 into a format
and protocol appropriate for network 522. The network may be any a
variety of possible networks such as VDSL, IP, ATM, etc. For
example, the output stream of multiplexor system may be placed into
Internet Protocol (IP) packets or placed into an Asynchronous
Transfer Mode (ATM) channel by transport system 521.
[0061] FIG. 6 is a block diagram of a head-end and data center
system from which hot key signals may be generated and sent
according to the embodiment illustrated in FIG. 3. This example
illustrates head-end and data center system 601 comprising content
reception, distribution, and switching portion 604, head-end
transport portion 605, and hot key generation system 615.
[0062] Content reception, distribution, and switching portion 604
is connected with one or more of satellite receiver 601, over the
air broadcast receiver 602, fiber optical feed 603, and other types
of links (not shown) to receive signals from one or more content
providers. Content reception, distribution, and switching portion
604 comprises equipment that is commonly used to receive broadcast
signals, demodulate the broadcast signals to separate the content
signals from a carrier signal if necessary, distribute and arrange
the content from the content providers to fit a programming
schedule of the service provider, and provide switching of these
signals between the various components of the head-end and data
center 601.
[0063] Head-end transport portion 605 comprises a plurality of
encoders 606-612, optional back-up encoder 613, multiplexor system
614, modulation system 618, up converters 619 and combining network
630. Encoders 605-612 and optional back-up encoder 613 receive
interactive TV content signals from content reception,
distribution, and switching portion 604 and encode the content
signals into any of a variety of well known formats such as Motion
Pictures Experts Group Standard 2 (MPEG-2), Motion Pictures Experts
Group Standard 4 (MPEG-4), DivX, or any other format. Encoders
605-612 and optional back-up encoder 613 each provide an individual
encoded data stream representing the content signal of a single
channel to multiplexor system 614.
[0064] Multiplexor system 614 may comprise a primary as well as an
optional back-up multiplexor. Multiplexor system 614 combines the
encoded content signals from encoders 605-612 and optional back-up
encoder 613 to provide an output data stream. The output stream of
multiplexor system 614 comprises the individual encoded data
streams representing the content signals of the individual
channels.
[0065] The output stream of multiplexor system 614 may be applied
to a modulation system 618. Modulation system 618 may comprise a
primary as well as an optional back-up modulator. Modulation system
618 uses the output data stream of multiplexor system 614 to
modulate a carrier frequency for transmission from the head-end
system 601.
[0066] Modulation system 618 supplies the modulated carrier signal
to up converters 619. Up converters 619 may comprise primary as
well as optional back-up converters. Additionally, up converters
619 may comprise multiple stages of converters. The function of up
converters 619 is to increase the modulated carrier frequency to a
range that is suitable for broadcast. Up converters 619 then
transmit the modulated carrier signal from head-end and data center
601 via network 620 to subscribers.
[0067] Hot key generation system 615 receives content 623 from
content reception, distribution, and switching portion 604, trigger
programming information 616, and event data feed 617. Trigger
programming information 616 provides an indication of the time,
date, etc. and an indication to generate a hot key signal. Event
data feed 617 provides data related to content programming such as
an Electronic Program Guide. Using content 623, trigger programming
information 616, and event data feed 617 hot key generation system
615 generates hot key signals associated with content to be
broadcast from head-end and data center 601 and outputs the hot key
signals to router 632. Exemplary processes for generating hot key
signals as may be performed by hot key generation system 615 will
be discussed below with reference to FIG. 8.
[0068] Router 632 directs the hot key signal to one or more
subscribers connected with the head-end and data. That is, router
632 adds address or multicast information to the hot key signal
indicating destinations for the hot key signal. Router 632 then
sends the hot key signals to OOB interface 631. OOB interface 631
modulates the hot key signal for transmission over an out-of-band
side channel to the two-way video network. For example, if the hot
key signal is sent using an out-of-band signaling method such as
STCE 55-1, SCTE 55-2, Digital Audio Visual Council (DAVIC), Data
Over Cable Service Interface Specification (DOCSIS), or similar
method, the OOB interface 631 may include a Quaternary Phase Shift
Keying (QPSK) modulator and demodulator. OOB interface 631 sends
the modulated signal to combining network 630. Combining network
630 combines the modulated video signals and the modulated hot key
signals for transmission to one or more subscribers.
[0069] FIG. 7 is a block diagram of a head-end and data center
system from which hot key signals may be generated and sent
according to the embodiment illustrated in FIG. 4. This example
illustrates head-end and data center system 701 comprising content
reception, distribution, and switching portion 704, head-end
transport portion 705, and hot key generation system 715.
[0070] Content reception, distribution, and switching portion 704
is connected with one or more of satellite receiver 701, over the
air broadcast receiver 702, fiber optical feed 703, and other types
of links (not shown) to receive signals from one or more content
providers. Content reception, distribution, and switching portion
704 comprises equipment that is commonly used to receive broadcast
signals, demodulate the broadcast signals to separate the content
signals from a carrier signal if necessary, distribute and arrange
the content from the content providers to fit a programming
schedule of the service provider, and provide switching of these
signals between the various components of the head-end and data
center 701.
[0071] Head-end transport portion 705 comprises a plurality of
encoders 706-712, optional back-up encoder 713, multiplexor system
714, modulation system 718, and up converters 719. Encoders 705-712
and optional back-up encoder 713 receive interactive TV content
signals from content reception, distribution, and switching portion
704 and encode the content signals into any of a variety of well
known formats such as Motion Pictures Experts Group Standard 2
(MPEG-2), Motion Pictures Experts Group Standard 4 (MPEG-4), DivX,
or any other format. Encoders 705-712 and optional back-up encoder
713 each provide an individual encoded data stream representing the
content signal of a single channel to multiplexor system 714.
[0072] Multiplexor system 714 may comprise a primary as well as an
optional back-up multiplexor. Multiplexor system 714 combines the
encoded content signals from encoders 705-712 and optional back-up
encoder 713 to provide an output data stream. The output stream of
multiplexor system 714 comprises the individual encoded data
streams representing the content signals of the individual
channels.
[0073] The output stream of multiplexor system 714 may be applied
to a modulation system 718. Modulation system 718 may comprise a
primary as well as an optional back-up modulator. Modulation system
718 uses the output data stream of multiplexor system 714 to
modulate a carrier frequency for transmission from the head-end
system 701.
[0074] Modulation system 718 supplies the modulated carrier signal
to up converters 719. Up converters 719 may comprise primary as
well as optional back-up converters. Additionally, up converters
719 may comprise multiple stages of converters. The function of up
converters 719 is to increase the modulated carrier frequency to a
range that is suitable for broadcast. Up converters 719 then
transmit the modulated carrier signal from head-end and data center
701 via network 720 to subscribers.
[0075] The one-way video network 720 may include a one-way cable
network, a one-way satellite video network, or any other one-way
network that may be used to deliver video content.
[0076] Hot key generation system 715 receives content 723 from
content reception, distribution, and switching portion 704, trigger
programming information 716, and event data feed 717. Trigger
programming information 516 provides an indication of the time,
date, etc. and an indication to generate a hot key signal. Event
data feed 517 provides data related to content programming such as
an Electronic Program Guide. Using content 723, trigger programming
information 716, and event data feed 717 hot key generation system
715 generates hot key signals associated with content to be
broadcast from head-end and data center 701 and outputs the hot key
signals to router 731. Exemplary processes for generating hot key
signals as may be performed by hot key generation system 715 will
be discussed below with reference to FIG. 8.
[0077] Router 731 directs the hot key signal to one or more
subscribers connected with the head-end and data via telephony and
data network 732. That is, router 731 adds address or multicast
information to the hot key signal indicating destinations for the
hot key signal. Router 731 then sends the hot key signals to
subscribers via telephone and data network 732.
[0078] FIG. 8 is a flowchart illustrating head-end and data center
processing for adding hot key signals to a broadcast signal
according to one embodiment. This process may be performed by a
system such as the hot key generation system of the head-end and
data center described above with reference to FIGS. 5-7 or any
other system with similar capabilities.
[0079] First, at decision block 800, the system determines whether
a hot key signal should be added to the current content. This
determination may be made by a local television operator such as a
decision to provide a hot key on a local advertisement that gives
the subscriber the opportunity to find out more about a local
product. Alternatively, this determination may be made by an
original national content provider such as a national network to
provide a hot key to all subscribers or to subscribers living in a
certain state or region. An indication upon which this decision may
be based may be passed in trigger information from the content
provider to the head-end. Alternatively, the determination may be
made at the head-end based on programming information or other
information supplied by an operations team.
[0080] If a hot key signal is to be added to the current content,
the hot key signal may be generated at processing block 805. As
discussed below, the hot key signal may be in any of a variety of
formats depending upon the system upon which the signals may be
sent. An exemplary format is illustrated in FIG. 9 below.
Generally, generating the hot key signal comprises generating
information indicating a destination to which the signal should be
sent, data associating the hot key with the content, and other
possible information. The destination information may be multicast
information or specific addresses from a database. The information
associating the hot key with the content may be based on the
trigger information initiating the generation of the hot key
signal.
[0081] Finally, at processing block 805, the hot key signal is sent
to one or more subscribers via an out-of-band side channel as
described above. That is, the hot key IP packet or other signal is
transmitted over a side-channel other than an out-of-band with the
channel over which the content is transmitted as described above
with reference to FIGS. 2-7. According to one embodiment, the hot
key signal may be generated and sent according to the out-of-band
signaling methods described in the Society of Cable
Telecommunications Engineers (STCE) standards STCE55-1, STCE55-2,
or similar methods for out-of-band signaling.
[0082] FIG. 9 is a diagram illustrating one possible format for a
hot key data packet according to one embodiment. This example
illustrates an IP data packet 900. The IP data packet includes a
header 901 and a body 902.
[0083] Header 901 includes a number of fields 903-911 that are
typically found in IP data packets. These fields include a source
port 903, a destination port 904, a sequence number 905, an
acknowledgement number 906, a data offset 907, a reserved field
908, a window field 909, checksum data 910, and an urgent pointer
911. It should be noted that such an IP data packet may be sent to
multiple address using IP multicasting. Multicasting therefore
allows efficient broadcasting of the hot key signals from the
head-end and data center to subscribers.
[0084] Body 902 may also include a number of fields 912-920. These
fields may include a hot key type 912, a content type 913, a
content location 914, optional content association field 915 and
optionally a message field 920. In various applications, the number
of fields used, size of the fields, type of data presented, format
of the data, content of the fields, etc. may vary. For example, in
some cases not all of the fields presented here may be used. In
other cases, additional data may be presented such as additional
graphical or textual information. Additionally, the data may be
presented in a wide variety of formats such as plain American
Standard Code for Information Interchange (ASCII) text, other
binary representations or even encrypted.
[0085] Regardless of format, hot key type field 912 may represent
the type of hot key signal being used. For example, the hot key
signal represented by IP data packet 900 may indicate that
alternate content is available on another channel or on a web site.
Alternatively, the hot key signal may indicate that alternate
content is available to be cached on the subscriber's terminal
device.
[0086] Content type field 913 may represent the type, genre, or
other details about the alternate content. For example, this field
913 may be used to indicate that the alternate content is a
sporting event or movie. Of course, additional details may also be
included. For example, the field 913 may indicate that the
alternate content is an action movie and name the actors and
director. This information may be used by the subscriber's terminal
device to judge the relevance of the hot key signal to the
subscriber as will be discussed below.
[0087] Content location field 914 may indicate where the alternate
content is located. For example, this field 914 may indicate
another channel, a web site URL or indicate that the content has
been cached on the subscriber's terminal device.
[0088] Optional content association field 915 may contain
information relating the hot key signal to specific content. For
example, the content association field 915 may indicate a channel
to which the hot key signal is related and possibly a time during
which the hot key signal is active. In this way, a hot key signal
sent via an out-of-band side channel can be sent asynchronously
with the content.
[0089] Optional message field 920 may include additional textual or
graphical information regarding the hot key or the alternate
content. For example, the message field 920 may contain a text
message to be displayed to the subscriber providing details of the
alternate content. This message may be presented to the subscriber
automatically or at his option to help the subscriber decide
whether to accept or decline the hot key.
[0090] Alternatively, the hot key signal may be generated in a
variety of other formats for use in a variety of different systems.
For example, rather than generating a specialized IP packet for the
hot key signal, hot key information may be added to an MPEG data
stream. In another example, the hot key signal may be added to an
NTSC or HDTV signal prior to encoding.
[0091] FIG. 10 is a block diagram illustrating a subscriber side
system to redirect a subscriber to alternate content responsive to
selection of a hot key according to the embodiment illustrated in
FIG. 2. The subscriber side system may vary significantly. The
subscriber side system comprising a terminal device, STB, Gateway
or similar device, performs functions such as exchanging messages
(including video-related data) over a network with head-end and
data center, receiving messages from a user input device, such as a
hand-held remote control unit, translating video signals from a
network-native format into a format that can be used by televisions
or other display devices, providing a video signal to televisions
or other display devices, and other functions.
[0092] The functionality of the subscriber side system may reside
in a stand-alone device, literally a box that can be placed on, or
at least near, the television, that is similar in outward form to
conventional devices for receiving cable programs. The subscriber
side system functionality could alternatively be performed by
hardware resident elsewhere, such as within the television or
display console, or by any suitably equipped terminal device. Since
the hardware may be proprietary to the service provider and may
generally be a physically independent device, the term set top box
is used here, but any type of terminal device with similar
functionality may be used.
[0093] In the example illustrated in FIG. 10, the subscriber side
system comprises an STB. The STB comprises interface 1001,
demultiplexor 1002, decoder 1003, graphics processor 1004, central
processing unit (CPU) 1005, optional hard disk drive 1006 or other
mass storage device, memory 1007, and various possible inputs and
outputs 1008.
[0094] Interface 1001 receives signals from the service provider
network 1004 over any of a variety of media as discussed above.
Interface 1001 is an interface suitable for communicating via the
service provider's network 1014. Since the service provider's
network may be a variety of different types, the interface may be a
VDSL, IP, ATM, or other type of interface depending upon the
network type used.
[0095] Demultiplexor 1002 receives the content signals from
interface 1001 and separates the content into multiple data streams
representing various channels. The multiple data streams are then
supplied as an input to decoder 1003.
[0096] Decoder 1003 receives the multiple data streams from
demultiplexor 1002 and decodes or decompresses the data streams
using an appropriate algorithm. For example, if the head-end and
data center compressed the video signals into an MPEG-2 data
stream, decoder 1003 will decode the MPEG-2 data stream from
demultiplexor 1002 to form a standard video signal. The video
signal from decoder 1003 is then supplied to graphics processor
1004.
[0097] Graphics processor 1004 receives the decoded video signals
from decoder 1003 and processes the video signals to reduce noise,
provide amplifications, etc. Processed video signals from graphics
processor 1004 are supplied to input/output module 1008.
Input/output module 1008 may provide a variety of possible output
types. For example, outputs may include but are not limited to
Audio/Video (A/V), Radio Frequency (RF), Sony/Phillips Digital
Interface (SPDIF), Universal Serial Bus (USB), and others.
[0098] Input/output module 1008 also receives control signals from
the subscriber. These control signals are typically Infrared (IR)
or Radio Frequency (RF) signals from a remote control unit. Control
signals from the subscriber are then fed back from input/output
module 1008 to Central Processing Unit (CPU) 1005.
[0099] CPU 1005 executes instructions stored in memory 1007. Memory
1007 may comprise a Random Access Memory (RAM) such as flash
memory, or other non-volatile memory. The instructions stored in
memory 1007, when executed by CPU 1005 cause CPU 1005 to perform
various functions such as controlling the various elements of the
STB, receiving hot key signals, and switching to alternate content
as will be described below with reference to FIG. 13.
[0100] Generally, a hot key signal will be received at interface
1001 along with content signals from the head-end and data center
and transmitted over service provider network 1004. CPU 1005
monitors the data streams passing through interface 1001 for the
presence of relevant hot key signals.
[0101] The STB may also contain an optional hard disk drive 1006 or
other mass storage device. Hard disk drive 1006 allows the STB to
cache alternate content for later viewing by the subscriber. If CPU
1005 detects a hot key signals instructing content to be cached,
the demultiplexed data stream from demultiplexor 1002 may be saved
on hard disk drive 1006. The still compressed content is stored on
hard disk drive 1006 until the subscriber chooses to view it. Once
the subscriber chooses to view the cached content, CPU 1005 may
retrieve the content from hard disk drive 1006 and provide the
compressed data stream to be decoded by decoder 1003, processed by
graphics processor 1004, and output through input/output module
1008.
[0102] FIG. 11 is a block diagram of a subscriber side system to
redirect a subscriber to alternate content responsive to selection
of a hot key according to the embodiment illustrated in FIG. 3. As
discussed above, the subscriber side system may vary significantly.
The subscriber side system comprising a terminal device, STB,
Gateway or similar device, performs functions such as exchanging
messages (including video-related data) over a network with
head-end and data center, receiving messages from a user input
device, such as a hand-held remote control unit, translating video
signals from a network-native format into a format that can be used
by televisions or other display devices, providing a video signal
to televisions or other display devices, and other functions.
[0103] The functionality of the subscriber side system may reside
in a stand-alone device, literally a box that can be placed on, or
at least near, the television, that is similar in outward form to
conventional devices for receiving cable programs. The subscriber
side system functionality could alternatively be performed by
hardware resident elsewhere, such as within the television or
display console, or by any suitably equipped terminal device. Since
the hardware may be proprietary to the service provider and may
generally be a physically independent device, the term set top box
is used here, but any type of terminal device with similar
functionality may be used.
[0104] In the example illustrated in FIG. 11, the subscriber side
system comprises an STB. The STB comprises tuner, receiver,
demodulator 1101, demultiplexor 1102, decoder 1103, graphics
processor 1104, central processing unit (CPU) 1105, optional hard
disk drive 1106 or other mass storage device, memory 1107, OOB
interface 1115, and various possible inputs and outputs 1108.
[0105] Tuner, receiver, demodulator 1101 receives signals from the
service provider network 1114 over any of a variety of media as
discussed above. Specifically, tuner, receiver, demodulator 1101
receives signals of a frequency band to which it is tuned and
demodulates the signals to remove content signals from a carrier
signal if any. Demodulated content signals are then supplied by
tuner, receiver, demodulator 1101 to demultiplexor 1102.
[0106] Demultiplexor 1102 receives the demodulated content signals
from tuner, receiver, demodulator 1101 and separates the content
into multiple data streams representing various channels. The
multiple data streams are then supplied as an input to decoder
1103.
[0107] Decoder 1103 receives the multiple data streams from
demultiplexor 1102 and decodes or decompresses the data streams
using an appropriate algorithm. For example, if the head-end and
data center compressed the video signals into an MPEG-2 data
stream, decoder 1103 will decode the MPEG-2 data stream from
demultiplexor 1102 to form a standard video signal The video signal
from decoder 1103 is then supplied to graphics processor 1104.
[0108] Graphics processor 1104 receives the decoded video signals
from decoder 1103 and processes the video signals to reduce noise,
provide amplifications, etc. Processed video signals from graphics
processor 1104 are supplied to input/output module 1108.
Input/output module 1108 may provide a variety of possible output
types. For example, outputs may include but are not limited to
Audio/Video (A/V), Radio Frequency (RF), Sony/Phillips Digital
Interface (SPDIF), Universal Serial Bus (USB), and others.
[0109] Input/output module 1108 also receives control signals from
the subscriber. These control signals are typically Infrared (IR)
or Radio Frequency (RF) signals from a remote control unit. Control
signals from the subscriber are then fed back from input/output
module 1108 to Central Processing Unit (CPU) 1105.
[0110] OOB interface modulator and demodulator 1115 is also
connected with and receives signals from the service provider via a
side channel out-of-band with the content. OOB interface 1115
contains modulators and demodulators appropriate for sending and
receiving signals according to the standards used by the head-end
and data center for sending hot key signals. For example, if the
hot key signal is sent using an out-of-band signaling method such
as STCE 55-1, SCTE 55-2, Digital Audio Visual Council (DAVIC), Data
Over Cable Service Interface Specification (DOCSIS), or similar
method, the OOB interface 1115 may include a Quaternary Phase Shift
Keying (QPSK) modulator and demodulator. OOB interface modulator
and demodulator 1115 receives, demodulates and detects any hot key
signals sent to the STB via the out-of-band side channel of the
service provider's network 1114.
[0111] CPU 1105 executes instructions stored in memory 1107. Memory
1107 may comprise a Random Access Memory (RAM) such as flash
memory, or other non-volatile memory. The instructions stored in
memory 1107, when executed by CPU 1105 cause CPU 1105 to perform
various functions such as controlling the various elements of the
STB, receiving hot key signals, and switching to alternate content
as will be described below with reference to FIG. 13.
[0112] The STB may also contain an optional hard disk drive 1106 or
other mass storage device. Hard disk drive 1106 allows the STB to
cache alternate content for later viewing by the subscriber. If CPU
1105 detects a hot key signals instructing content to be cached,
the demultiplexed data stream from demultiplexor 1102 may be saved
on hard disk drive 1106. The still compressed content is stored on
hard disk drive 1106 until the subscriber chooses to view it. Once
the subscriber chooses to view the cached content, CPU 1105 may
retrieve the content from hard disk drive 1106 and provide the
compressed data stream to be decoded by decoder 1103, processed by
graphics processor 1104, and output through input/output module
1108.
[0113] FIG. 12 is a block diagram of a subscriber side system to
redirect a subscriber to alternate content responsive to selection
of a hot key according to the embodiment illustrated in FIG. 4. As
discussed above, the subscriber side system may vary significantly.
The subscriber side system comprising a terminal device, SIB,
Gateway or similar device, performs functions such as exchanging
messages (including video-related data) over a network with
head-end and data center, receiving messages from a user input
device, such as a hand-held remote control unit, translating video
signals from a network-native format into a format that can be used
by televisions or other display devices, providing a video signal
to televisions or other display devices, and other functions.
[0114] The functionality of the subscriber side system may reside
in a stand-alone device, literally a box that can be placed on, or
at least near, the television, that is similar in outward form to
conventional devices for receiving cable programs. The subscriber
side system functionality could alternatively be performed by
hardware resident elsewhere, such as within the television or
display console, or by any suitably equipped terminal device. Since
the hardware may be proprietary to the service provider and may
generally be a physically independent device, the term set top box
is used here, but any type of terminal device with similar
functionality may be used.
[0115] In the example illustrated in FIG. 12, the subscriber side
system comprises an STB. The STB comprises tuner, receiver,
demodulator 1201, demultiplexor 1202, decoder 1203, graphics
processor 1204, central processing unit (CPU) 1205, OOB data
interface 1215, optional hard disk drive 1206 or other mass storage
device, memory 1207, and various possible inputs and outputs
1208.
[0116] Tuner, receiver, demodulator 1201 receives signals from the
service provider network 1204 over any of a variety of media as
discussed above. Specifically, tuner, receiver, demodulator 1201
receives signals of a frequency band to which it is tuned and
demodulates the signals to remove content signals from a carrier
signal if any. Demodulated content signals are then supplied by
tuner, receiver, demodulator 1201 to demultiplexor 1202.
[0117] Demultiplexor 1202 receives the demodulated content signals
from tuner, receiver, demodulator 1201 and separates the content
into multiple data streams representing various channels. The
multiple data streams are then supplied as an input to decoder
1203.
[0118] Decoder 1203 receives the multiple data streams from
demultiplexor 1202 and decodes or decompresses the data streams
using an appropriate algorithm. For example, if the head-end and
data center compressed the video signals into an MPEG-2 data
stream, decoder 1203 will decode the MPEG-2 data stream from
demultiplexor 1202 to form a standard video signal. The video
signal from decoder 1203 is then supplied to graphics processor
1204.
[0119] Graphics processor 1204 receives the decoded video signals
from decoder 1203 and processes the video signals to reduce noise,
provide amplifications, etc. Processed video signals from graphics
processor 1204 are supplied to input/output module 1208.
Input/output module 1208 may provide a variety of possible output
types. For example, outputs may include but are not limited to
Audio/Video (A/V), Radio Frequency (RF), Sony/Phillips Digital
Interface (SPDIF), Universal Serial Bus (USB), and others.
[0120] Input/output module 1208 also receives control signals from
the subscriber. These control signals are typically Infrared (IR)
or Radio Frequency (RF) signals from a remote control unit. Control
signals from the subscriber are then fed back from input/output
module 1208 to Central Processing Unit (CPU) 1205.
[0121] OOB data interface 1215 is connected with and receives
signals from the service provider via a separate network such as
the telephony network described above with reference to FIG. 4. OOB
data interface 1215 receives and detects any hot key signals sent
to the STB via the out-of-band side channel of the service
provider's network.
[0122] CPU 1205 executes instructions stored in memory 1207. Memory
1207 may comprise A Random Access Memory (RAM) such as flash
memory, or other non-volatile memory. The instructions stored in
memory 1207, when executed by CPU 1205 cause CPU 1205 to perform
various functions such as controlling the various elements of STB
1208, receiving hot key signals, and switching to alternate content
as will be described below with reference to FIG. 13. Generally, a
hot key signal will be received by OOB data interface 1215 from the
head-end and data center and transmitted over service provider
network 1204. CPU 1205 monitors the demultiplexed data streams from
demultiplexor 1202 for the presence of relevant hot key
signals.
[0123] STB 1208 may also contain an optional hard disk drive 1206
or other mass storage device. Hard disk drive 1206 allows STB 1208
to cache alternate content for later viewing by the subscriber. If
CPU 1205 detects a hot key signals instructing content to be
cached, the demultiplexed data stream from demultiplexor 1202 may
be saved on hard disk drive 1206. The still compressed content is
stored on hard disk drive 1206 until the subscriber chooses to view
it. Once the subscriber chooses to view the cached content, CPU
1205 may retrieve the content from hard disk drive 1206 and provide
the compressed data stream to be decoded by decoder 1203, processed
by graphics processor 1204, and output through input/output module
1208.
[0124] FIG. 13 is a flowchart illustrating processing on a
subscriber side system for redirecting a subscriber to alternate
content responsive to selection of a hot key according to one
embodiment. This process may be performed by a system such as
described above with reference to FIGS. 10 through 12 or any other
system with similar capabilities.
[0125] First, at processing block 1300, the system receives a hot
key signal from the service provider via the out-of-band side
channel. As discussed above, the hot key signal may be in the form
of a specialized IP packet or another type of signal from the
service provider. According to one embodiment, the hot key signal
may be sent from the head-end and data center according to the
out-of-band signaling methods described in the Society of Cable
Telecommunications Engineers (STCE) standards STCE55-1, STCE55-2,
or similar methods for out-of-band signaling.
[0126] At decision block 1305 a determination is made as to whether
the hot key signal is relevant to the particular subscriber. Since
numerous hot key signals may be broadcast at any particular time,
the signals may be filtered before being presented to the
subscriber. Such filtering may be based on any number of possible
algorithms and criteria. For example, only hot key signals related
to a channel that is presently being viewed may be considered
relevant. As discussed above, a hot key signal may be related or
associated with a given channel via a field in the hot key signal
data. Another criteria for determining relevance of a hot key
signal may be choices of content types or genres which have been
selected by the subscriber. Regardless of the algorithm or criteria
used to judge relevance, if the hot key signal is determined at
decision block 1305 to not be relevant, no further processing is
performed.
[0127] If the hot key signal is determined at decision block 1305
to be relevant to the subscriber, a hot key icon or other
indication is displayed to the subscriber at processing block 1310.
As mentioned above, this indication may be in the form of an icon
placed on the screen, a text message, a tone or even a verbal
alert. Regardless of the exact form, some indication is given to
the subscriber that a hot key has been received.
[0128] At decision block 1315 a determination is made as to whether
the subscriber has accepted the hot key. As discussed above, the
subscriber may use any of a variety of means to indicate acceptance
of the hot key. For example, different single or even multiple
buttons on a remote control may be pressed by the subscriber to
accept or decline the alternate content. According to one
embodiment, a single "hot key button" may be present on the
subscriber's remote control that may be pressed by the subscriber
whenever a hot key icon is present on the television display.
Regardless of the exact means of accepting or declining the hot
key, if it is determined at decision block 1315 the subscriber did
not accept the hot key, no further processing is performed.
[0129] If, at decision block 1315, the subscriber accepts the hot
key, the subscriber is redirected to the alternate content at
processing block 1320.
[0130] At decision block 1325 a determination is made as to whether
the subscriber has finished consuming the alternate content. This
determination may be based on any of a variety of possible
criteria. For example, the subscriber may press a button or series
of buttons on a remote control to indicate that he has finished
viewing the presented material. Alternatively, the subscriber may
use a mouse or other pointing device of a remote control to select
a graphic on the display to indicate that he has finished viewing
the presented material.
[0131] Once a determination is made at decision block 1325 that the
subscriber is finished with the alternate content, a return process
is entered at processing block 1330. This return process may
include simply returning the subscriber to the previous content.
Alternatively, the return process may comprise presenting to the
subscriber other available content based on other hot key signals.
Another alternative may include presenting a subscriber with a
number of choices of how to proceed.
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