U.S. patent application number 15/246375 was filed with the patent office on 2016-12-15 for view rate measurement method and apparatus.
The applicant listed for this patent is ISPOT.TV, INC.. Invention is credited to Dennis Ameen, Torsten Bittner, Moshe Cristel, Ewan Godley, Ryan Hennig, Sean Muller.
Application Number | 20160366478 15/246375 |
Document ID | / |
Family ID | 55456128 |
Filed Date | 2016-12-15 |
United States Patent
Application |
20160366478 |
Kind Code |
A1 |
Muller; Sean ; et
al. |
December 15, 2016 |
VIEW RATE MEASUREMENT METHOD AND APPARATUS
Abstract
Television transmissions are received at multiple locations
across a large area. Advertisements may be identified, harvested
and tagged from within in the television transmissions. The
advertisements may be assigned identifiers; media plans may be
determined. Advertisement representations (e.g. fingerprints) may
be used to identify advertisements in television content received
by the smart TVs. The smart TVs may report the fingerprints along
with other identifiers or samples thereof. Television content and
advertisements therein as rendered by the smart TVs may be
categorized as live, timeshifted, on-demand, over-the-top, and the
like. The advertisements may be categorized as occurring in
national or local/regional ad slots. The data from the smart TVs
may be used to determine ad impressions, gross rating points, and
target rating points. View rates for advertisements may also be
determined and variations of advertisement may also be
prepared.
Inventors: |
Muller; Sean; (Bellevue,
WA) ; Hennig; Ryan; (Kirkland, WA) ; Bittner;
Torsten; (Redmond, WA) ; Cristel; Moshe;
(Issaquah, WA) ; Godley; Ewan; (Renton, WA)
; Ameen; Dennis; (Sammamish, WA) |
|
Applicant: |
Name |
City |
State |
Country |
Type |
ISPOT.TV, INC. |
Bellevue |
WA |
US |
|
|
Family ID: |
55456128 |
Appl. No.: |
15/246375 |
Filed: |
August 24, 2016 |
Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
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15245095 |
Aug 23, 2016 |
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15246375 |
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15218351 |
Jul 25, 2016 |
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15245095 |
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14489359 |
Sep 17, 2014 |
9402111 |
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15218351 |
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Current U.S.
Class: |
1/1 |
Current CPC
Class: |
H04N 21/44218 20130101;
H04N 21/4621 20130101; H04N 21/44222 20130101; H04N 21/812
20130101; G06Q 30/0251 20130101; H04N 21/6582 20130101; H04N 21/252
20130101; H04N 21/25891 20130101; H04N 21/2668 20130101; H04N
21/25841 20130101; H04N 21/25883 20130101; H04N 21/44209 20130101;
H04N 21/44008 20130101; G06Q 30/0276 20130101 |
International
Class: |
H04N 21/442 20060101
H04N021/442; H04N 21/462 20060101 H04N021/462; G06Q 30/02 20060101
G06Q030/02; H04N 21/81 20060101 H04N021/81 |
Claims
1. An apparatus for determining a view rate of a television
advertisement, comprising: a computer processor and a memory; a
view rate determining module coupled to the computer processor, the
view rate determining module to determine the view rate of the
television advertisement, wherein to determine the view rate of the
television advertisement, the view rate determining module is to:
receive from a remote television a stream of fingerprints of
television content rendered by the remote television, determine a
reference television advertisement in the stream of fingerprints,
determine a rendered span of the reference television advertisement
in the stream of fingerprints, and determine the view rate of the
television advertisement according to the rendered span of the
reference television advertisement in the stream of
fingerprints.
2. The apparatus according to claim 1, wherein to determine the
rendered span of the reference television advertisement in the
stream of fingerprints, the view rate determining module is to
determine a percentage of the reference television advertisement
corresponding to the stream of fingerprints.
3. The apparatus according to claim 2, wherein the percentage of
the reference television advertisement are bucketized into viewing
quartiles, wherein the quartiles comprise a first quartile for 0 to
25 percent of the reference television advertisement rendered, a
second quartile for 26 to 50 percent of the reference television
advertisement rendered, a third quartile for 51 to 75 percent of
the reference television advertisement rendered, and a forth
quartile for 76 to 100 percent of the reference television
advertisement rendered.
4. The apparatus according to claim 1, wherein to determine the
rendered span of the reference television advertisement in the
stream of fingerprints, the view rate determining module is to
determine where the rendered span of the reference television
advertisement in the stream of fingerprints begins relative to a
start of the reference television advertisement.
5. The apparatus according to claim 1, wherein to determine the
view rate of the television advertisement, the view rate
determining module is further to correct for a portion of the
rendered span of the reference television advertisement that does
not match a portion of the reference television advertisement.
6. The apparatus according to claim 5, wherein to correct for the
portion of the rendered span of the reference television
advertisement that does not match the portion of the reference
television advertisement comprises at least one of i) to determine
that the portion of the rendered span is an insert inserted into a
specific portion of the reference television advertisement or ii)
to subtract the portion of the rendered span of the reference
television advertisement from the reference television
advertisement.
7. The apparatus according to claim 5, wherein to correct for the
portion of the rendered span of the reference television
advertisement that does not match the reference television
advertisement comprises to determine that the portion of the
rendered span of the television advertisement is followed in the
stream of fingerprints by a television content, wherein the
television content is one of chronologically continuous or
discontinuous relative to an original broadcast.
8. The apparatus according to claim 7, wherein the view rate
determining module is to determine the television content to be
chronologically continuous and is to determine the television
content to either i) have been broadcast by a same broadcast
network, relative to a broadcast network which broadcast the stream
of fingerprints comprising the rendered span of the reference
television advertisement or ii) have been broadcast by a different
broadcast network, relative to a broadcast network which broadcast
the stream of fingerprints comprising the rendered span of the
reference television advertisement, indicating a change of
channel.
9. The apparatus according to claim 7, wherein the view rate
determining module is to determine the television content to be
chronologically discontinuous relative to the stream of
fingerprints comprising the rendered span of the reference
television advertisement, indicating a fast forward.
10. The apparatus according to claim 1, wherein the view rate
determining module is further to characterize the television
advertisement as at least one of live, time shifted, or
on-demand.
11. The apparatus according to claim 1, wherein the view rate
determining module is further to determine an average of the view
rate of the television advertisement by more than one
television.
12. The apparatus according to claim 11, wherein the view rate
determining module is further to determine the average of the view
rate of the television advertisement by more than one television
relative to at least one of a broadcast network, a locale, or a
daypart.
13. The apparatus according to claim 11, wherein the view rate
determining module is further to determine an average completion
rate of the television advertisement, wherein the average
completion rate of the television advertisement comprises a
percentage of renderings in which the rendered television
advertisement was rendered without interruption.
14. The apparatus according to claim 11, wherein the average view
rate is output relative to, in conjunction with, or as part of a
benchmark, wherein the benchmark comprises at least one of: an
average view rate for all television advertisements; an average
view rate for all television advertisements of an industry; an
average view rate for all television advertisements of a product
advertised in the television advertisement; a view rate of a
broadcast advertisement associated with a competitor of the product
advertised in the television advertisement; an average view rate of
all broadcast advertisements associated with a competitor of the
product advertised in the television advertisement; a view rate of
all television advertisements for all broadcast networks; or any
combination of the above.
15. The apparatus according to claim 11, wherein the view rate
determining module is further to determine a peak drop-off point
for the television advertisement.
16. The apparatus according to claim 15, wherein a drop-off point
comprises a time, relative to the start of the television
advertisement, when rendering of the television advertisement is
discontinued before an end of the reference television
advertisement and wherein the peak drop-off point comprises the
peak of a set of drop-off points by the more than one
television.
17. One or more computer-readable media comprising instructions
that cause a computer device, in response to execution of the
instructions by one or more processors of the sensory output
computer device, to: receive from a remote television a stream of
fingerprints of television content rendered by the remote
television, determine a reference television advertisement in the
stream of fingerprints, determine a rendered span of the reference
television advertisement in the stream of fingerprints, correct for
a portion of the rendered span of the reference television
advertisement that does not match a portion of the reference
television advertisement, and determine a view rate of the
television advertisement according to the rendered span of the
reference television advertisement in the stream of
fingerprints.
18. The computer-readable media according to claim 17, wherein
determine the rendered span of the reference television
advertisement in the stream of fingerprints comprises determine a
percentage of the reference television advertisement corresponding
to the stream of fingerprints, wherein the percentage of the
reference television advertisement are bucketized into viewing
quartiles.
19. The computer-readable media according to claim 17, wherein
correct for the portion of the rendered span of the reference
television advertisement that does not match the portion of the
reference television advertisement comprises at least one of i)
determine that the portion of the rendered span is an insert
inserted into a specific portion of the reference television
advertisement or ii) subtract the portion of the rendered span of
the reference television advertisement from the reference
television advertisement.
20. The computer-readable media according to claim 17, wherein
correct for the portion of the rendered span of the reference
television advertisement that does not match the reference
television advertisement comprises determine that the portion of
the rendered span of the television advertisement is followed in
the stream of fingerprints by a television content, wherein the
television content is one of chronologically continuous or
discontinuous relative to an original broadcast.
21. The computer-readable media according to claim 20, further
comprising determine that the television content is chronologically
continuous and determine at least one of i) that the television
content was broadcast by a same broadcast network, relative to a
broadcast network which broadcast the stream of fingerprints
comprising the rendered span of the reference television
advertisement or ii) that the television content was broadcast by a
different broadcast network, relative to the broadcast network
which broadcast the stream of fingerprints comprising the rendered
span of the reference television advertisement, indicating a change
of channel.
22. The computer-readable media according to claim 20, further
comprising determine that the television content is chronologically
discontinuous relative to the stream of fingerprints comprising the
rendered span of the reference television advertisement, indicating
a fast forward.
23. The computer-readable media according to claim 17, further
comprising determine an average of the view rate of the television
advertisement by more than one television relative to at least one
of a broadcast network, a locale, or a daypart and determine a peak
drop-off point for the television advertisement, wherein a drop-off
point comprises a time, relative to the start of the television
advertisement, when rendering of the television advertisement is
discontinued before an end of the reference television
advertisement and wherein the peak drop-off point comprises the
peak of a set of drop-off points by the more than one
television.
24. The computer-readable media according to claim 17, further
comprising determine an average completion rate of the television
advertisement, wherein the average completion rate of the
television advertisement comprises a percentage of renderings in
which the rendered television advertisement was rendered without
interruption.
25. The computer-readable media according to claim 17, further
comprising output the average view rate relative to, in conjunction
with, or as part of a benchmark, wherein the benchmark comprises at
least one of: an average view rate for all television
advertisements; an average view rate for all television
advertisements of an industry; an average view rate for all
television advertisements of a product advertised in the television
advertisement; a view rate of a broadcast advertisement associated
with a competitor of the product advertised in the television
advertisement; an average view rate of all broadcast advertisements
associated with a competitor of the product advertised in the
television advertisement; a view rate of all television
advertisements for all broadcast networks; or any combination of
the above.
Description
CROSS-REFERENCE TO RELATED APPLICATIONS
[0001] This application is a continuation of U.S. patent
application Ser. No. 15/245,095, filed Aug. 23, 2016 and a
continuation-in-part of U.S. patent application Ser. No.
15/218,351, filed Jul. 25, 2016; U.S. patent application Ser. No.
15/218,351 is a continuation of U.S. patent application Ser. No.
14/489,359, filed Sep. 17, 2014. U.S. patent application Ser. Nos.
14/489,359, 15/218,351, and 15/245,095 are incorporated herein, in
their entirety, for all purposes; the benefit of the filing date of
U.S. patent application Ser. Nos. 14/489,359, 15/218,351, and
15/245,095 are claimed for all subject matter disclosed
therein.
FIELD
[0002] This disclosure relates to a method and system for measuring
impressions, audience size, and behavioral characteristics of
television commercials and viewers of television commercials.
BACKGROUND
[0003] The following description includes information that may be
useful in understanding the present invention. It is not an
admission that any of the information provided herein is prior art
or relevant to the presently claimed invention, or that any
publication specifically or implicitly referenced is prior art.
[0004] Television audience measurement technologies use
human-completed paper logs, somewhat automated "People Meters",
and, more recently, more automated "Portable People Meters" and
analysis of "Set-Top Box" data. Paper logs are notebooks in which
research subjects record what television broadcast channels and
shows they watch and at what time. The paper logs are criticized
for being imprecise or inaccurate, for under-reporting daytime and
late-night viewing, for failing to record channel "surfing"
(rapidly changing channels), and for only measuring audience
behavior during relatively few periods during the year. People
Meters have buttons, generally one for each research subject in a
residence. The research subject presses a button to indicate that
they are watching the television and the People Meter records what
frequency the television is tuned to. By cross-referencing the time
of day with a broadcast schedule for the channel utilizing the
frequency, it is possible to determine the program which the
research subject was probably watching (assuming there were no
deviations from the schedule).
[0005] People Meters also allow non-research subjects to input
their age and other demographic information (via buttons), so that
non-research subjects may also provide information. Paper logs and
People Meters are criticized for requiring active engagement by the
research subject, for the selection and distribution of research
subjects across the population, for only being used inside of
residences, for not measuring audience behavior with respect to
non-traditional media rendering devices (smart phones, tables,
laptop and desktop computers, and the like), and for the inexact
connection between program schedule and what programs and
advertisements were actually viewed. Portable People Meters ("PPM")
are devices worn on or carried by a research subject. The PPM
detects inaudible information encoded in the airchain and transmits
the decoded information to the research organization. The decoded
information identifies the media which the research subject was
exposed to.
[0006] Set-Top Box data from cable converter boxes and the like has
been used more recently to measure audience sizes and
characteristics. Set-Top Boxes have a large installed base, the
data is easily accessible and there is readily available
demographic data at the household level. However, one of the major
weaknesses in Set-Top Box data is the inability to verify whether
the television screen is actually on and whether the content is
being viewed since many people turn off their televisions without
turning off the Set-Top Box. This leaves measurement companies
guessing and creating algorithms to guess what was actually viewed.
The second issue with Set-top Box data is not knowing definitively
what advertisements ran during a program and requires matching of
external "as-run ad logs" to determine what ads may have been
viewed. This is further complicated by certain advertisement types
that are locally inserted, operator inserted, dynamically inserted,
or inserted into an "over-the-top" program transmission (program
transmission on Netflix, Hulu, and the like is referred to herein
as an "over-the-top" or "OTT" transmission). The tracking of
advertisements in on-demand programming, OTT programming, and other
types of advertisements is virtually impossible via Set-Top Box
data.
[0007] Previous audience measuring systems are very dependent on
the accuracy of a media plan, which is used to determine what the
research subject was exposed to; however, anticipated media plans
are notorious for being inaccurate relative to what was actually
broadcast. Furthermore, existing audience measuring systems are
slow, do not record many forums and devices in which and by which
media is rendered, and are oriented around shows and show
audiences, rather than advertisements and advertisement
audiences.
[0008] Many "second screen" services exist to provide content on a
second screen, such as a smartphone, while a user watches or is
present before a first screen. To provide relevant second screen
content, such services require knowing what is being rendered on
the first screen. Automatic content recognition ("ACR") is being
deployed to automatically recognize content, such as based on
recognition of fingerprints or watermarks. However, as the amount
of content increases rapidly and as advertisers create more
narrowly tailored advertisements and rapidly place them in
wide-ranging distribution channels, including in broadcast media
(such that advertisement content increases even faster than
non-advertisement content), it is not realistic to insert
watermarks into all content and fingerprint recognition requires a
vast and highly organized infrastructure to characterize the
ever-expanding pool of content. As a result, ACR is typically
focused on recognizing "shows" in the content, not on recognizing
advertisements.
[0009] Advertisers attempt to measure the "View Rate" for
advertisements ("View Rate" is defined further, herein). However,
for broadcast advertisements, the equipment used to measure View
Rate is not typically located in the television (or other display
device) which renders the advertisement, but is located elsewhere
in the path to the television, such as in a Set-Top Box or on a
server. Attempting to measure View Rate in the path to the
television is problematic, because of disconnects which can occur
between the television and the path to the television and because
not all users will be connected to a sampled path. As a result,
View Rate measurement, particularly with respect to broadcast
media, typically uses small, closely studied, audiences with
controlled equipment and/or with limited content access and
statistical extrapolation of the resulting information to larger
audiences.
[0010] Needed is a system and method to accurately measure and
verify the exposure and make-up of audiences of television
advertisements, whether the advertisements are in linear
television, on-demand, OTT, or played via the Internet (e.g. via
Chromecast or the like). Also needed is a system and method to
accurately measure, based on data from diverse real-world
televisions, View Rates of advertisements in broadcast media and
other media across large populations.
BRIEF DESCRIPTION OF THE DRAWINGS
[0011] FIG. 1 is a network and device diagram illustrating
exemplary computing devices configured according to embodiments
disclosed in this paper.
[0012] FIG. 2 is a functional block diagram of an exemplary iSpot
Server computing device and some data structures and/or components
thereof.
[0013] FIG. 3 is a functional block diagram of an exemplary iSpot
Server Datastore.
[0014] FIG. 4 is a functional block diagram of an exemplary Smart
TV computing device and some data structures and/or components
thereof.
[0015] FIG. 5 is a functional block diagram of an exemplary Smart
TV Datastore.
[0016] FIG. 6 is a flowchart illustrating an exemplary embodiment
and/or algorithmic structure of an Ad Harvester routine.
[0017] FIG. 7 is a flowchart illustrating an exemplary embodiment
and/or algorithmic structure of a Media Plan Determiner
routine.
[0018] FIG. 8 is a flowchart illustrating an exemplary embodiment
and/or algorithmic structure of a Viewing Data Collector
routine.
[0019] FIG. 9 is a flowchart illustrating an exemplary embodiment
and/or algorithmic structure of a Smart TV Data Collector
routine.
[0020] FIG. 10A is a flowchart illustrating an exemplary embodiment
and/or algorithmic structure of a first portion of an Ad Insertion
Type Determiner routine
[0021] FIG. 10B is a flowchart illustrating an exemplary embodiment
and/or algorithmic structure of a second portion of an Ad Insertion
Type Determiner routine.
[0022] FIG. 11A is a flowchart illustrating an exemplary embodiment
and/or algorithmic structure of a first portion of a New Ad
Identifier routine.
[0023] FIG. 11B is a flowchart illustrating an exemplary embodiment
and/or algorithmic structure of a second portion of a New Ad
Identifier routine.
[0024] FIG. 12 is a flowchart illustrating an exemplary embodiment
and/or algorithmic structure of a View Rate module.
[0025] FIG. 13A is a flowchart illustrating an exemplary embodiment
and/or algorithmic structure of a first portion of an Overlap and
Behavior module.
[0026] FIG. 13B is a flowchart illustrating an exemplary embodiment
and/or algorithmic structure of a second portion of an Overlap and
Behavior module.
[0027] FIG. 14 is a flowchart illustrating an exemplary embodiment
and/or algorithmic structure of a Benchmark Determining module.
[0028] FIG. 15 is a flowchart illustrating an exemplary embodiment
and/or algorithmic structure of a Reference Ad and Variation
module.
DETAILED DESCRIPTION
[0029] The following Detailed Description provides specific details
for an understanding of various examples of the technology. One
skilled in the art will understand that the technology may be
practiced without many of these details. In some instances,
structures and functions have not been shown or described in detail
or at all to avoid unnecessarily obscuring the description of the
examples of the technology. It is intended that the terminology
used in the description presented below be interpreted in its
broadest reasonable manner, even though it is being used in
conjunction with a detailed description of certain examples of the
technology. Although certain terms may be emphasized below, any
terminology intended to be interpreted in any restricted manner
will be overtly and specifically defined as such in this Detailed
Description section.
[0030] Unless the context clearly requires otherwise, throughout
the description and the claims, the words "comprise," "comprising,"
and the like are to be construed in an inclusive sense, as opposed
to an exclusive or exhaustive sense; that is to say, in the sense
of "including, but not limited to." As used herein, the term
"connected," "coupled," or any variant thereof means any connection
or coupling, either direct or indirect between two or more
elements; the coupling of connection between the elements can be
physical, logical, or a combination thereof. Additionally, the
words, "herein," "above," "below," and words of similar import,
when used in this application, shall refer to this application as a
whole and not to particular portions of this application. When the
context permits, words using the singular may also include the
plural while words using the plural may also include the singular.
The word "or," in reference to a list of two or more items, covers
all of the following interpretations of the word: any of the items
in the list, all of the items in the list, and any combination of
one or more of the items in the list.
[0031] Multiple instances of certain components are labeled with an
element number and letter; all such component instances are
equivalent within normal ranges. Multiple instances of otherwise
identical components can control, be controlled, or communicate
separately through assignment of unique or distinguishing
identifiers. Such components may be referred to herein only by
element number, without a letter in conjunction therewith, in which
case the reference is to any of such components.
[0032] As used herein, "TV" is an abbreviation for
"television".
[0033] As used herein, "on-demand programming" means audio and/or
video content which a user selects; the on-demand programming is
typically selected and viewed in real-time, though the programming
may also be downloaded or otherwise recorded (by a computing device
proximate to the end user or at a server remote from the end user)
for later viewing or rendering.
[0034] As used herein, "linear television" means television
programming which is broadcast on a pre-established schedule to a
large audience.
[0035] As used herein, "Smart TV" is a television or set-top box
with an integrated computer and Internet services. Smart TVs can
access and render broadcast television programming as well as
online interactive media, Internet TV, OTT content, and
network-accessible content, typically through a downloaded or
pre-installed software application or "app". Smart TVs are
computers comprising a memory, an operating system, and
applications for receiving and rendering broadcast television
programming and content obtained through apps.
[0036] As used herein, "Operator" is an organization which provides
content via TV Distribution Media. Operators may aggregate content
from multiple Television Networks, each of which may be assigned a
"channel" or equivalent in the Broadcast Media.
[0037] As used herein, "TV Distribution Media" is a one-to-many
communication medium which generally utilizes electro-magnetic
radiation to transmit information; examples of TV Distribution
Media include radio and television terrestrial broadcast media,
satellite broadcast media, and cable systems.
[0038] As used herein, "TV Network" is a distributor of linear
television content, generally allocated one or more "channels" in
TV Distribution Media. TV Networks commonly, though not
exclusively, distribute linear television content through
Operators, such as through a cable company. TV Networks may
distribute linear television content directly through certain types
of TV Distribution Media, such as through terrestrial broadcast
media.
[0039] As used herein, "Pod" means a cluster of consecutive
commercials or spot announcements within a television show.
[0040] As used herein, "Ad Slot" means a portion of a Pod in which
an advertisement may be inserted. A Pod generally comprises
multiple Ad Slots.
[0041] As used herein, "View Rate" measures the percentage of a
broadcast advertisement which is viewed or at least rendered on a
display device, such as a television. View Rate as used herein
should not be confused with view-through rate in the context of
online advertisements; view-through rate measures post-impression
response or "viewthrough" from display media impressions viewed
during and following an online advertising campaign and is
generally understood as 100*viewthrough/impressions.
[0042] As used herein, "daypart" is a division of a week into days
of the week, weekdays, weekends, and a division of days into, for
example, primetime, early fringe, late fringe PM, weekend
afternoon, late fringe AM, day time, weekend day, early morning,
overnight, and the like.
[0043] As used herein, the term "module", "logic", and "routine"
may refer to, be part of, or include an Application Specific
Integrated Circuit (ASIC), a System on a Chip (SoC), an electronic
circuit, a processor (shared, dedicated, or group) and/or memory
(shared, dedicated, or group) or in another computer hardware
component or device that execute one or more software or firmware
programs or a combination, a combinational logic circuit, and/or
other suitable components that provide the described functionality.
Modules may be distinct and independent components integrated by
sharing or passing data, or the modules may be subcomponents of a
single module, or be split among several modules. The components
may be processes running on, or implemented on, a single compute
node or distributed among a plurality of compute nodes running in
parallel, concurrently, sequentially or a combination, as described
more fully in conjunction with the flow diagrams in the
figures.
[0044] FIG. 1 is a network and device diagram illustrating
exemplary computing devices configured according to embodiments
disclosed in this paper. Illustrated is iSpot Server 200 computer,
which iSpot Server 200 connects to Smart TV 400 and Media Rendering
Device 120 via network 199.
[0045] Smart TV 400 and Media Rendering Device 120 are illustrated
within Location 175. Location 175 may be, for example, a house, an
apartment building, or the like. Smart TV 400 and Media Rendering
Device 120 do not have to be collocated (as illustrated in FIG. 1,
within Location 175), but may be located in different locations.
iSpot Server 200 may comprise or be connected to iSpot Datastore
300 (discussed further below). Illustrated within Media Rendering
Device 120 are examples of Media Rendering Device 120, such as
Computer 124 (which may be a laptop, desktop, tower computer and
similar) and Mobile Device 122 (which may be a smart phone, mobile
phone, tablet computer, wearable computer, and similar). Media
Rendering Device 120 illustrates computers and/or equipment which
users may utilize to render television and other content obtained
from TV Distribution Media 180 and from Network 199. Media
Rendering Device 120 also interacts with the iSpot Server 200 (as
described further herein).
[0046] Also illustrated in FIG. 1 is Smart TV 400 and Smart TV
Datastore 500, discussed further below.
[0047] Also illustrated in FIG. 1 are Operator 160, TV Network 185,
and TV Distribution Media 180. These terms are defined above.
[0048] Also illustrated in FIG. 1 is iSpot TV Monitor 110. iSpot TV
Monitor 110 connects to TV Distribution Media 180 across a wide
geographic area, analyses linear television content distributed on
TV Distribution Media 180, and transmits information to iSpot
Server 200. iSpot TV Monitor 110 may perform some or all of the
routines attributed to iSpot Server 200; for example, some or all
of Ad Harvester 600 routine may be performed by iSpot TV Monitor
110.
[0049] Also illustrated in FIG. 1 is 3.sup.rd Party Computer 150.
3.sup.rd Party Computer 150 represents multiple parties,
corporations, and the like who may be sources of information, such
as program schedules for linear television distributed on TV
Distribution Media 180, census data, and the like.
[0050] Network 199 illustrated in FIG. 1 comprises computers,
network connections among the computers, and software routines to
enable communication between the computers over the network
connections. Examples of the Network 199 comprise an Ethernet
network, the Internet, and/or a wireless network, such as a GSM,
TDMA, CDMA, EDGE, HSPA, LTE, LTE-Advanced or other network provided
by a wireless service provider. Connection to the Network 199 may
be via a wireless or wireline connection. More than one network may
be involved in a communication session between the illustrated
devices. Connection to the Network 199 may require that the
computers execute software routines which enable, for example, the
seven layers of the OSI model of computer networking or equivalent
in a wireless phone network.
[0051] This paper may discuss a first computer or computer process
as connecting to a second computer or computer process (such as the
Smart TV 400 connecting to the iSpot Server 200) or to a
corresponding datastore (such as to iSpot Datastore 300); it should
be understood that such connections may be to, through, or via the
other of the two components (for example, a statement that Smart TV
400 connects with or sends data to the iSpot Server 200 should be
understood as saying that the computing device may connect with or
send data to the iSpot Datastore 300). References herein to
"database" should be understood as equivalent to "Datastore."
Although illustrated as components integrated in one physical unit,
the computers and databases may be provided by common (or separate)
physical hardware and common (or separate) logic processors and
memory components. Though discussed as occurring within one
computing device, the software routines and data groups used by the
software routines may be stored and/or executed remotely relative
to any of the computers through, for example, application
virtualization.
[0052] In overview (described in greater detail, below), iSpot
Server 200 executes Ad Harvester 600 routine (potentially in
conjunction with or using iSpot TV Monitor 110) to identify
advertisements in linear television and to save information
regarding the advertisements.
[0053] iSpot Server 200 also executes Media Plan Determiner 700
routine to determine a media plan for advertisements based on data
from Ad Harvester 600 routine, and, with data from iSpot TV Monitor
110, to categorize Ad Slots and Advertisements in television shows
as "national", "regional", "local" and/or "dynamically
inserted".
[0054] In overview, Smart TV 400 (defined above) is owned or
possessed by a television viewer. Smart TV 400 executes Viewing
Data Collector 800 to collect information regarding Smart TV 400,
itself, as well as regarding linear television transmitted via TV
Distribution Media 180. Viewing Data Collector 800 may also be
executed, in whole or in part, by iSpot Server 200 (such as, for
example, blocks 830 to 865). The information collected by Smart TV
400 regarding the Smart TV 400, itself, comprises identifiers of
the Smart TV 400 and of an IP Address or the like assigned to Smart
TV 400 and the Designated Market Area ("DMA") in which the Smart TV
400 is located. The information collected by Smart TV 400 regarding
linear television transmitted via TV Distribution Media 180
comprises a channel which Smart TV 400 received and rendered, a
network call sign which may be associated with the channel, a show
identifier of a show rendered by Smart TV 400 on the channel, and
an iSpot Ad ID of an advertisement in the show rendered by Smart TV
400.
[0055] In overview, iSpot Server 200 also executes Smart TV Data
Collector 900 to collect data from Viewing Data Collector 800, to
execute Ad Insertion Type Determiner 1000, to determine the number
of advertisement impressions which occur in the advertisement
insertion type categories determined by Ad Insertion Type
Determiner 1000, and to determine the GRP and TRP for
advertisements. Ad Insertion Type Determiner 1000 categorizes
content rendered by Smart TV 400 as being live or time shifted,
categorizes non-national advertisement insertions as being regional
or dynamic, and categorizes programming sources as being on-demand,
OTT, or Internet.
[0056] FIG. 2 is a functional block diagram of an exemplary iSpot
Server 200 computing device and some data structures and/or
components thereof. iSpot Server 200 comprises at least one
Processing Unit 210, iSpot Server Memory 250, Display 240 and Input
245, all interconnected along with Network Interface 230 via Bus
220. Processing Unit 210 may comprise one or more general-purpose
Central Processing Units ("CPU") 212 as well as one or more
special-purpose Graphics Processing Units ("GPU") 214.
[0057] The components of Processing Unit 210 may be utilized by
Operating System 255 for different functions required by routines
executed by iSpot Server 200. Network Interface 230 may be utilized
to form connections with Network 199 or to form device-to-device
connections with other computers. iSpot Server Memory 250 generally
comprises a random access memory ("RAM"), a read only memory
("ROM"), and a permanent mass storage device, such as a disk drive
or SDRAM (synchronous dynamic random-access memory). iSpot Server
Memory 250 stores program code for software routines, such as, for
example, Ad Harvester 600, Media Plan Determiner 700, Smart TV Data
Collector 900, Ad Insertion Type Determiner 1000, as well as, for
example, browser, email client and server routines, client
applications, and database applications (discussed further below).
Additional data groups for routines, such as for a webserver and
web browser, may also be present on and executed by the iSpot
Server 200. Webserver and browser routines may provide an interface
for interacting with the other computing devices illustrated in
FIG. 1 or with other computing devices not illustrated in FIG. 1,
for example, through webserver and web browser routines (which may
serve and respond to data and information in the form of webpages
and html documents or files). The browsers and webservers are meant
to illustrate user- and machine-interface routines generally, and
may be replaced by equivalent routines for serving and rendering
information to and in an interface in a computing device (whether
in a web browser or in, for example, a mobile device application,
or an API call to a server, a library, or the like).
[0058] In addition, iSpot Server Memory 250 also stores Operating
System 255. These software components may be loaded from a
non-transient Computer Readable Storage Medium 295 into iSpot
Server Memory 250 of the computing device using a drive mechanism
(not shown) associated with a non-transient Computer Readable
Storage Medium 295, such as a floppy disc, tape, DVD/CD-ROM drive,
memory card, or other like storage medium. In some embodiments,
software components may also or instead be loaded via a mechanism
other than a drive mechanism and Computer Readable Storage Medium
295 (e.g., via Network Interface 230).
[0059] The iSpot Server 200 may also comprise hardware supporting
input modalities, Input 245, such as, for example, a touchscreen, a
camera, a keyboard, a mouse, a trackball, a stylus, motion
detectors, and a microphone. Input 245 may also serve as Display
240, as in the case of a touchscreen display which also serves as
Input 245, and which may respond to input in the form of contact by
a finger or stylus with the surface of Input 245. Input 245 and
Display 240 may physically be part of iSpot Server 200 and/or may
be a component(s) of another device, such as of Imager-Sorter
100.
[0060] The iSpot Server 200 may also comprise or communicate via
Bus 220 with iSpot Datastore 300, illustrated further in FIG. 3. In
various embodiments, Bus 220 may comprise a storage area network
("SAN"), a high speed serial bus, and/or via other suitable
communication technology. In some embodiments, the iSpot Server 200
may communicate with the iSpot Datastore 300 via Network Interface
230. The iSpot Server 200 may, in some embodiments, include many
more components than those shown in this Figure. However, it is not
necessary that all of these generally conventional components be
shown in order to disclose an illustrative embodiment.
[0061] FIG. 3 is a functional block diagram of an exemplary iSpot
Server Datastore 300. The illustrated components of the iSpot
Datastore 300 are data groups used by routines and are discussed
further herein in the discussion of other of the Figures.
[0062] The data groups used by routines illustrated in FIG. 3 may
be represented by a cell in a column or a value separated from
other values in a defined structure in a digital document or file.
Though referred to herein as individual records or entries, the
records may comprise more than one database entry. The database
entries may be, represent, or encode numbers, references to numbers
and other values in other records, numerical operators, binary
values, logical values, text, string operators, joins, conditional
logic, tests, and similar.
[0063] FIG. 4 is a functional block diagram of an exemplary Smart
TV 400 computing device and some data structures and/or components
thereof. Smart TV 400 comprises at least one Processing Unit 410,
Smart TV Memory 450, Display 440 and Input 445, all interconnected
along with Network Interface 430 via Bus 420. Processing Unit 410
may comprise one or more general-purpose Central Processing Units
("CPU") 412 as well as one or more special-purpose Graphics
Processing Units ("GPU") 414.
[0064] The components of Processing Unit 410 may be utilized by
Operating System 455 for different functions required by routines
executed by Smart TV 400. Network Interface 430 may be utilized to
form connections with Network 199 or to form device-to-device
connections with other computers. Smart TV Memory 450 generally
comprises a random access memory ("RAM"), a read only memory
("ROM"), and a permanent mass storage device, such as a disk drive
or SDRAM (synchronous dynamic random-access memory). Smart TV
Memory 450 stores program code for software routines, such as, for
example, Viewing Data Collector 800, as well as, for example,
browser, email client and server routines, client applications, and
database applications (discussed further below). Additional data
groups for routines, such as for a webserver and web browser, may
also be present on and executed by the Smart TV 400. Webserver and
browser routines may provide an interface for interacting with the
other computing devices illustrated in FIG. 1 or with other
computing devices not illustrated in FIG. 1, for example, through
webserver and web browser routines (which may serve and respond to
data and information in the form of webpages and html documents or
files). The browsers and webservers are meant to illustrate user-
and machine-interface routines generally, and may be replaced by
equivalent routines for serving and rendering information to and in
an interface in a computing device (whether in a web browser or in,
for example, a mobile device application, or an API call to a
server, a library, or the like).
[0065] In addition, Smart TV Memory 450 also stores Operating
System 455. These software components may be loaded from a
non-transient Computer Readable Storage Medium 495 into Smart TV
Memory 450 of the computing device using a drive mechanism (not
shown) associated with a non-transient Computer Readable Storage
Medium 495, such as a floppy disc, tape, DVD/CD-ROM drive, memory
card, or other like storage medium. In some embodiments, software
components may also or instead be loaded via a mechanism other than
a drive mechanism and Computer Readable Storage Medium 495 (e.g.,
via Network Interface 430).
[0066] The Smart TV 400 may also comprise hardware supporting input
modalities, Input 245, such as, for example, a touchscreen, a
camera, a keyboard, a mouse, a trackball, a stylus, motion
detectors, and a microphone. Input 445 may also serve as Display
440, as in the case of a touchscreen display which also serves as
Input 445, and which may respond to input in the form of contact by
a finger or stylus with the surface of Input 445. Input 445 and
Display 440 may physically be part of Smart TV 400 and/or may be a
component(s) of another device.
[0067] Smart TV 400 may also comprise or communicate via Bus 420
with Smart TV Datastore 500, illustrated further in FIG. 5. In
various embodiments, Bus 420 may comprise a storage area network
("SAN"), a high speed serial bus, and/or via other suitable
communication technology. In some embodiments, the Smart TV 400 may
communicate with the Smart TV Datastore 500 via Network Interface
430. Smart TV 400 may, in some embodiments, include many more
components than those shown in this Figure. However, it is not
necessary that all of these generally conventional components be
shown in order to disclose an illustrative embodiment.
[0068] FIG. 5 is a functional block diagram of an exemplary Smart
TV Datastore 500. The illustrated components of the Smart TV
Datastore 500 are data groups used by routines and are discussed
further herein in the discussion of other of the Figures.
[0069] The data groups used by routines illustrated in FIG. 5 may
be represented by a cell in a column or a value separated from
other values in a defined structure in a digital document or file.
Though referred to herein as individual records or entries, the
records may comprise more than one database entry. The database
entries may be, represent, or encode numbers, numerical operators,
binary values, logical values, text, string operators, joins,
conditional logic, tests, and similar.
[0070] FIG. 6 is a flowchart illustrating an exemplary embodiment
of an Ad Harvester 600 routine. Ad Harvester 600 may be executed by
iSpot Server 200 and/or by iSpot TV Monitor 110. Multiple
television signal receivers may be present in such devices and such
devices or signal receivers thereof may be distributed across a
large geographic area, such as in multiple cities, in multiple
states, and the like, connecting to multiple different TV
Distribution Media 180 to obtain linear television from many
sources and to execute Ad Harvester 600 with respect to the
multiple linear television sources.
[0071] Blocks 605 to 695 iterate over each TV Distribution Medium
180 to which the computer hardware executing the Ad Harvester 600
routine can connect. Blocks 610 to 690 iterate over each "channel"
which the computer hardware executing the Ad Harvester 600 routine
can receive. "Channels" are commonly understood as dividing the
communication spectrum used by TV Distribution Medium 180, though
"channels" are now often a logical division, not a physical or
electro-magnetic division of spectrum. For this reason, blocks 610
to 690 are labeled in relation to a "call sign" for each "channel".
"Call signs" are commonly assigned to "channels"; examples of "call
signs" include NBC, ABC, CNN and the like. Call signs may be
recorded in iSpot Datastore 300 as Call Sign 340 records.
[0072] At block 615, the linear television received via the
then-current Call Sign 340 may encoded and/or transcoded from the
source signal (which may be analog or digital) obtained from the TV
Distribution Medium 180. The encoding and/or transcoding may be
into or according to one or more codecs and at a variety of frame
or other rates.
[0073] At block 620, samples from the transcoded output of block
615 may be selected. For example, the samples may comprise 30
frames per second of video and/or 7 chunks per second of audio,
which may be a subset of the transcoded data of block 615. Samples
may comprise a full-resolution and/or original linear television
datastream, as originally broadcast. The samples and the encoded
and/or transcoded data of block 615 and/or a hash or fingerprint
thereof may be saved in, for example, Sample 385 record or the
like. Samples, hashes, or fingerprints may be referred to herein as
a "representation".
[0074] At block 625, Ad Harvester 600 may receive a program
schedule for Call Sign 340 in the TV Distribution Medium 180. The
program schedule may be received from, for example, 3rd Party
Computer 150. The program schedule may be stored in, for example,
Program Schedule 345 record.
[0075] At block 630, Ad Harvester 600 may identify the then-current
show in the Program Schedule 345 for Call Sign 340 at the
then-current time. The show may be recorded in, for example, Show
ID 350 record.
[0076] Blocks 635 to 685 iterate for each Show ID 350 record of
block 630. Blocks 640 to 680 iterate for each Sample 385 of block
620. The processing of blocks 640 to 680 may be in relation to
video and/or audio samples in Sample 385 records.
[0077] At block 645 a determination may be made whether the
then-current Sample 385 or a hash thereof matches a Sample 385 of
or a hash thereof associated with an existing iSpot Ad ID 320. This
matching may also be performed in relation to Advertisement
Variations 387 prepared by Reference Ad and Variation Module 1500.
If not, then at block 1100, a determination may be made regarding
whether the Sample 385 meets criteria for being an advertisement.
This determination is discussed further in relation to FIG. 11.
[0078] If affirmative at block 1100, then at block 655 the start
and stop of the advertisement may be determined. The start and stop
of the advertisement may be determined according to for example,
characteristic lengths of advertisements in the TV Distribution
Medium and Call Sign, when a scene change occurred in Samples 385
preceding the current Sample 385, when a blank or black frame
occurred in Samples 385 preceding the current Sample 385, when a
change in volume occurred relative to Samples 385 preceding the
current Sample 385, relative to the passage of time as may have
been evaluated at block 1155, relative to other advertisements as
may have been evaluated at block 1165, the length of other
instances of known and unknown content in which the Sample 385
occurs, and according to other criteria, including those evaluated
in New Ad Identifier 1100.
[0079] At block 655 the Samples 385, such as the present Sample
385, and/or a hash, fingerprint, or representation for the
advertisement may also be stored or may be labeled to be stored
after all Samples 385 in the advertisement have been processed.
[0080] At block 660, the advertiser in the advertisement may be
identified, such as through identification of products, logos,
trademarks, text, images, and the like which are associated with a
known advertiser. The identified advertiser may be stored in, for
example, an Advertiser 390 record.
[0081] At block 665, the advertisement may be assigned an iSpot Ad
ID 320 and, at block 670, which may follow block 645 if affirmative
at block 645, data regarding the occurrence of the advertisement
may be recorded, such as in or in association with iSpot Ad ID 320,
which data may comprise information such as a timestamp or
timestamps for the advertisement (such as timestamps for different
time zones), the iSpot Ad ID and the Show ID in which the
advertisement occurred, the Pod number, commercial break number, or
Ad Slot within the show (which may be recorded as Pod 355 and/or as
Ad Slot 395), the market in which the ad was shown (such as a DMA
365), the Operator 160 and TV Distribution Media 180 of the show
and advertisement, a confidence score which may have been generated
in block 1100 to determine whether the Sample 385 is an
advertisement or which may have been used in block 645 to determine
that the Sample 385 was a match with an existing iSpot Ad ID 320,
the type of advertisement or the Ad Slot in which the advertisement
appeared (as may be determined by, for example, Ad Insertion Type
Determiner 1000), the estimated spending by the Advertiser 390 on
the advertisement ("Estimated Spend"), a hash or representation of
the Sample and/or of an Advertisement Variation 387 and/or a
Reference Advertisement 398 prepared and/or identified in relation
to the Sample (such as at block 1500), and the like. The Estimated
Spend may be determined according to, for example, a process such
as that outlined in U.S. application Ser. No. 14/276,920, filed May
13, 2014.
[0082] At block 675, which may follow block 1100 if 1100 is not
affirmative, the Sample 385 may be identified as not being an
advertisement and may be identified as a sample of a TV show, such
as of Show ID 350 record of block 630 or otherwise according to
Program Schedule 345, Call Sign 340 and the then-current time. If
not already performed, Show ID 350 may be assigned to the Sample
385 and the Sample 385 may be stored and/or hashed or fingerprinted
and stored (which may be referred to herein as a "representation").
Information regarding the Sample 385 may also be stored, such as
the time from the start of the show, a name of the show, the market
(such as a DMA), the Operator, to TV Distribution Media, and the
like.
[0083] Following recordation of data regarding the advertisement or
following block 675, Ad Harvester 600 may return to iterate over
the next Sample 385, Show, Call Sign, and TV Distribution
Medium.
[0084] At block 1500, Ad Harvester 600 may execute Reference Ad and
Variation Module 1500 to identify a reference advertisement
corresponding to iSpot Ad ID 320 and to generate variations of
reference advertisements. A reference advertisement may be
understood as a canonical or typical form of an advertisement
associated with a particular iSpot Ad ID 320. The identified
reference advertisement may be stored as, for example, one or more
Reference Advertisement 398 record(s). Reference Ad and Variation
Module 1500 may also create variations of an advertisement, such as
different encodings, different resolutions, different aspect ratios
and the like. Advertisement variations may follow the format of
variations used by operators and TV networks. Advertisement
variations may be stored as, for example, one or more Advertisement
Variation 387 records. Advertisement Variation 387 may be
fingerprint and included in "representations" or Sample 385 of
advertisements, for comparison relative to samples from Smart
TVs.
[0085] At block 699, Ad Harvester 600 may conclude or return to a
process which spawned Ad Harvester 600.
[0086] FIG. 7 is a flowchart illustrating an exemplary embodiment
of a Media Plan Determiner 700 routine. Media Plan Determiner 700
may be executed by, for example, iSpot Server 200. Media Plan
Determiner 700 may be executed to determine the media plan for an
advertisement. A media plan for an advertisement is a record of
which shows an advertisement appeared in, on what days and at what
times, in what Pods and Ad Slots, on what TV Distribution Media, in
what markets, and the like. Advertisements are often placed by
marketing companies with only general guidance from the underlying
advertiser; multiple parties may be involved in selecting which
advertisements appear when and where. As a result, the media plan
for advertisements is seldom known in advance and precise media
plans developed after the fact--prior to the disclosure herein--may
be expensive to compile and may be based on sampling and
extrapolations, which can be prone to error.
[0087] Block 705 to 735 iterate for each advertisement assigned an
iSpot Ad ID 320 and with respect to which ad occurrence data was
recorded, such as in block 670 of Ad Harvester 600.
[0088] At block 710, the ad occurrence data, such as of block 670
of Ad Harvester 600, and the show information, such as of block 675
of Ad Harvester, may be compiled or tabulated to determine a media
plan for then then-current iSpot Ad ID 320. The media plan may be
stored as, for example, Media Plan 315. A sample Media Plan 315 may
contain columns such as, for example, Brand, Brand ID, Ad Title,
iSpot Ad ID, Call Sign, Show Name, Show Episode, Show Type, Show
Genre, Show Sub Genre, New Episode, Air Time
Pacific/Central/Mountain/Eastern, Day of Week, Day Part, Pod and/or
Slot Identifier, Airing Type (national, national satellite,
regional, etc.), Market (DMA), Platform (TV Distribution Media),
Operator, Duration, Parent iSpot Ad ID, Sample Hash ID, Industry,
Sub Industry, Product Categories, Products, Estimated Spend, and
the like.
[0089] At block 715, the Media Plan 315 across time zones and
across Operators 160 may be compared. This may be by comparison of
Media Plans 315 specific to each or within one Media Plan 315 which
spans time zones and Operators 160.
[0090] At block 720, a determination may be made regarding whether
for the same show, such as by Show ID 350, whether the same iSpot
Ad ID 320 appears in the same Ad Slot 395 within Show ID 350. If
affirmative at block 720, then Ad Slot 395 for Show ID 350 may be
categorized as a "national" Ad Slot 395 and the iSpot Ad ID 320 may
be categorized as a "national" ad. National Ad Slots are Ad Slots
which are controlled by a party with national reach, such as TV
Network 185, and national Advertisements are advertisements which
are placed in national Ad Slots.
[0091] If negative at block 720, then at block 730 Ad Slot 395 for
Show ID 350 may be categorized as a "not national" Ad Slot or as a
"regional/local/dynamic" Ad Slot. Regional Ad Slots are Ad Slots
which are sold or allocated to regional operators or advertising
agencies to fill. Regional Ad Slots may be further categorized as
"local" Ad Slots if different advertisements are found in the same
Ad Slot within a region. Dynamic Ad Slots are regional or local Ad
Slots which are filled dynamically by, for example, Operator 160 or
an affiliate, and may be dynamically addressed to individual
households or areas.
[0092] At block 735 Media Plan Determiner 700 may return to iterate
over the next iSpot Ad ID 320.
[0093] At block 799, Media Plan Determiner 700 may conclude or
return to a process which spawned Media Plan Determiner 700.
[0094] FIG. 8 is a flowchart illustrating an exemplary embodiment
of a Viewing Data Collector 800 routine. Viewing Data Collector 800
may be executed by, for example, Smart TV 400. Viewing Data
Collector 800 may be loaded in Smart TV 400 by, for example, a
manufacturer or distributor of Smart TV 400 or by a party otherwise
entitled to install software on Smart TV 400.
[0095] At block 805, Viewing Data Collector 800 may receive audio
and/or video samples or hashes or fingerprints or another
representation of advertisements which have been assigned an iSpot
Ad ID 320, the corresponding iSpot Ad IDs 320, samples, hashes, or
fingerprints or another representation of shows, and corresponding
Show IDs 350. The audio and/or video samples, hashes, fingerprints,
or representation of both advertisements and shows may be stored in
Smart TV Datastore 500 as iSpot Sample 505; iSpot Ad IDs 320 may be
stored in Smart TV Datastore 500 as iSpot Ad IDs 510; Show IDs 350
may be stored in Smart TV Datastore 500 as Show IDs 515. The
samples may be or comprise hashes or fingerprints of samples, which
may be referred to herein as "representations".
[0096] At block 810, Viewing Data Collector 800 may obtain a unique
TV identifier of the Smart TV 400, such as a MAC address or the
like, and an IP Address utilized by the Smart TV 400. This data may
be saved in or in association with, for example, a Smart TV Data
520 record.
[0097] At block 815, Viewing Data Collector 800 may obtain the
Designated Market Area ("DMA") in which the Smart TV 400 is
present. This may be obtained from a third party, such as 3.sup.rd
party Computer 150, who may map the IP address of Smart TV 400 to a
DMA and may provide this information to Viewing Data Collector 800,
such as in response to a request for the same made by Viewing Data
Collector 800.
[0098] Blocks 820 to 870 may iterate for the then-current channel
or Call Sign being received and rendered by Smart TV 400.
[0099] At block 825, Viewing Data Collector 800 may obtain the Call
Sign of the TV Network 185 of the then-current channel. This may be
obtained from the transmission over TV Distribution Media 180.
[0100] At block 830 a sample of content rendered by Smart TV 400
may be obtained from Smart TV 400 by Viewing Data Collector 800.
The sample may be, for example, 1 frame-per-second of video. This
sample, hash, fingerprint, or representation thereof may be saved
as, for example, Smart TV Sample 530.
[0101] Blocks 835 to 865 may iterate for each Smart TV Sample
530.
[0102] At block 840, a determination may be made regarding whether
Smart TV Sample 530 matches an existing iSpot Ad ID, a Show ID 515,
or whether no match is obtained. This determination may involve a
comparison of Smart TV Sample 530 to iSpot Sample 505, which iSpot
Samples may be associated with a corresponding iSpot Ad IDs 510 and
Show IDs 515. The comparison may be made by, for example, an
Automated Content Recognition ("ACR") algorithm executed by Smart
TV 400 or by Viewing Data Collector 800, which ACR system (or the
like) may use the Smart TV Sample 530 as a reference.
[0103] If at block 840 the match was to a Show ID 515 or if there
was no match, then at block 845, the matched Show ID 515 may be
cross-referenced with Show Schedule 525 to confirm the match or to
identify Show ID 515 if no match was determined. Show Schedule 525
may be obtained from a transmission over TV Distribution Media 180
and/or may obtained from or provided by 3.sup.rd Party Computer 150
or another party as a service. At block 850, the Show ID 515 may be
returned.
[0104] If at block 840 the match was to an iSpot Ad ID 510, then at
block 855 the matching iSpot Ad ID 510 may be returned.
[0105] At block 860, the amount of time since the start of the show
may be determined, such as relative to Show Schedule 525.
[0106] At block 865, Viewing Data Collector 800 may return to
iterate over the next Smart TV Sample 530, if any.
[0107] At block 870, Viewing Data Collector 800 may return to block
820 iterate over the next channel, if any.
[0108] At block 875, the information collected by Viewing Data
Collector 800 may be transmitted to iSpot Server 200 as, for
example, Smart TV Data 520 records, Show ID 515 records, and iSpot
Ad ID 510 records. This information may further identify which
iSpot Samples 505 were found, as well as a confidence score
relating to block 840 to 860.
[0109] At block 899, Viewing Data Collector 800 may conclude or
return to a process which spawned Viewing Data Collector 800.
[0110] FIG. 9 is a flowchart illustrating an exemplary embodiment
of a Smart TV Data Collector 900 routine. Smart TV Data Collector
900 may be executed by, for example, iSpot Server 200.
[0111] At block 905, Smart TV Data Collector 900 may receive Smart
TV Data 520, such as from Smart TV 400 and Viewing Data Collector
800.
[0112] At block 1000, Smart TV Data Collector 900 may execute Ad
Insertion Type Determiner 1000, though Ad Insertion Type Determiner
1000 may be executed as an independent process, not as a
subroutine. Ad Insertion Type Determiner 1000 is discussed in
relation to FIGS. 10A and 10B.
[0113] Blocks 910 to 980 iterate for each iSpot Ad ID in the Smart
TV Data 520 of block 905. Blocks 915 to 935 iterate for each airing
of iSpot AD ID in the Smart TV Data 520 of block 905. Blocks 920 to
930 iterate for each DMA in which occurred airings of iSpot AD
ID.
[0114] At block 925, the number of impressions for each iSpot Ad ID
510 in or associated with the Smart TV Data 520 in the DMA may be
determined by dividing the number of reporting Smart TVs 400 in the
Smart TV Data 520 of block 905 by the number of tracked TVs (which
may be either i) Smart TVs 400 which could potentially report or
ii) all TVs) and multiplying the product of the foregoing by the
number of television households in the DMA.
[0115] Block 930 may return to block 920 to iterate over the next
DMA. Block 935 may return to block 915 to iterate over the next
airing of iSpot Ad ID in Smart TV Data.
[0116] At block 940, Smart TV Data Collector 900 may determine the
total advertisement impressions across geo-political units by
summing, for example, the ad impressions by DMA determined in block
925. This will determine the advertisement impressions for
"national" advertisements (those placed in national Ad Slots 395)
as well as "regional" advertisements (advertisements placed in
regional Ad Slots 395--the national/regional categorization having
been made by, for example, Media Plan Determiner 700).
[0117] At block 945, the Gross Rating Points ("GRP") may determined
as the reach of an iSpot Ad ID (expressed as a percentage of the
total population) multiplied by the frequency or average frequency
of the occurrence of the advertisement associated with the iSport
Ad ID. The GRP may be saved as, for example, GRP 330 records.
[0118] At block 950, Smart TV Data Collector 900 may obtain
demographics for the Smart TVs 400 providing data at block 905. At
block 955, Smart TV Data Collector 900 may obtain census data
relative to the population possessing Smart TVs 400 which provided
data at block 905.
[0119] At block 960, Smart TV Data Collector 900 may calibrate the
device demographics of block 950 relative to the census data of
block 955.
[0120] Blocks 965 to 975 iterate for each target audience in the
total population, such as an age range, a geographic area, a
gender, and the like, in the total population.
[0121] At block 970, Smart TV Data Collector 900 may determine the
Target Rating Points ("TRP") by multiplying the GRP of block 935 by
the estimated percentage of the target audience in the gross
audience (or total population). The TRP may be saved as, for
example, TRP 335 records.
[0122] Block 975 may return to block 965 to iterate over the next
target audience, if any.
[0123] Block 980 may return to block 910 to iterate over the next
iSpot Ad ID.
[0124] At block 985, Smart TV Data Collector 900 may connect Media
Rendering Devices 120 to Smart TVs 400, such as according to IP
Address or other information, to determine Media Rendering Devices
120 and Smart TVs 400 which occupy a common location, so that data
from one can be ascribed to the other.
[0125] At block 999, Smart TV Data Collector 900 may conclude or
return to a process which spawned it.
[0126] FIGS. 10A and 10B are a flowchart illustrating an exemplary
embodiment of an Ad Insertion Type Determiner 1000 routine. Ad
Insertion Type Determiner 1000 may be executed by iSpot Server 200
within Smart TV Data Collector 900 as a subroutine or as an
independent process. Ad Insertion Type Determiner 1000 determines a
type of advertisement insertion for advertisements which have been
given an iSpot Ad ID 320, relative to the advertisement and/or an
Ad Slot into which an advertisement may be inserted.
[0127] Blocks 1004 to 1080 iterate for each show, such as by Show
ID 350, in the Smart TV Data 380 received at, for example, block
905 in Smart TV Data Collector 900. Blocks 1008 to 1076 iterate for
each iSpot Ad ID received at, for example, block 905 in Smart TV
Data Collector 900.
[0128] At block 1012, a determination may be made regarding whether
the Smart TV content and the then-current iSpot Ad ID tracks the
Media Plan 315 determined by Media Plan Determiner 700.
[0129] If affirmative at block 1012, then at block 1044, a
determination may be made regarding whether there is a time
difference between the Smart TV content and the Media Plan 315,
such as according to a timestamp. If negative at block 1044, then
at block 1048 the iSpot Ad ID in the Show may be categorized as
"live", meaning that it was rendered by the reporting Smart TV 400
in real time. If affirmative at block 1044, then at block 1052 a
determination may be made regarding whether the time difference is
greater than three days. If negative at block 1052, then at block
1056, the iSpot Ad ID in the Show may be categorized as
"timeshifted, up to three days." If affirmative at block 1052, then
at block 1060, then iSpot Ad ID in Show may be categorized as
"timeshifted, greater than three days."
[0130] At block 1068, a determination may be made, for
advertisements in a non-national Ad Slot and for a single Operator,
regarding whether or not the advertisement insertion follows a
pattern for local, regional, or dynamic advertisement insertion.
For example, a single Operator may show the same advertisement
across a region, such as across an MTA (in which case the
advertisement and/or Ad Slot may be categorized as "regional"), or
may show different advertisements within a region (in which case
the advertisement and/or Ad Slot may be categorized as "local"), or
may show different advertisements to many different viewers without
regard to geographic proximity (in which case the advertisement
and/or Ad Slot may be categorized as "dynamic"). Depending on the
determination at block 1068, the advertisement and/or Ad Slot
and/or advertisement insertion type may be categorized as "locally"
or "regionally inserted", such as at block 1072, or the
advertisement and/or Ad Slot may be categorized as "dynamically
inserted", such as at block 1064.
[0131] If negative at block 1012, then, in FIG. 10B at block 1020 a
determination may be made regarding whether the Show in which the
Ad ID occurred is known. If negative at block 1020, then at block
1024, the Ad Slot in which the iSpot Ad ID occurred may be
categorized as "other".
[0132] If affirmative at block 1020, then at block 1028, for the
Show in which the iSpot Ad ID occurred, the lengths of blocks of
advertisements in the Show, the position of advertisements in the
Show, and other characteristics may be measured. Different TV
Distribution Media may have different lengths of blocks of
advertisements in Shows, positions of advertisements in Shows, and
other characteristics. At block 1032, the TV Distribution Media of
the Show and Advertisement may be assigned as a type, such as
on-demand, OTT, or Internet. At block 1036, the source may be
identified, such as according to information in the Smart TV Data
received, for example, at block 905. The source may a subset of or
a particular provider within the type identified at block 1032,
such as an Operator (such as Comcast, Timewarner, DirecTV, and the
like) or an OTT provider (such as Amazon, Hulu, Netflix, and the
like), or an Internet provider (such as YouTube). At block 1040,
the source identified at block 1036 may be assigned as a sub-type.
At circle "C", FIG. 10B may return to block 1076.
[0133] At block 1076, Ad Insertion Type Determiner 1000 may return
to block 1008 to iterate over the next iSpot Ad ID. At block 1080,
Ad Insertion Type Determiner 1000 may return to block 1004 to
iterate over the next Show.
[0134] At block 1099, Ad Insertion Type Determiner 1000 may
conclude or may return to a process which spawned it.
[0135] FIG. 11 is a flowchart illustrating an exemplary embodiment
of a New Ad Identifier 1100 routine. New Ad Identifier 1100
determines whether a Sample 385 which does not match an existing
iSpot Ad ID 320 is an advertisement. New Ad Identifier 1100 may
apply criteria for making this determination. New Ad Identifier
1100 may utilize a scoring system which applies a score (or scores)
to various criteria and may then determine that Sample 385 is an
advertisement if the total score is above a threshold; equivalent
systems for evaluating a list of criteria may be utilized. A list
of examples of criteria for being an advertisement are listed in
FIGS. 11A and 11B. A different set of criteria may be utilized and
the criteria may be utilized in a different order. Evaluation of
the criteria may be terminated upon the occurrence of an event or a
dispositive criteria.
[0136] For example, at block 1105 a determination may be made
regarding whether the Sample 385 represents a scene change relative
to a chronologically preceding Sample 385. The scene change
evaluation may be based on a change in the video data. This
evaluation may be performed by evaluating encoding of frames. For
example, a Sample 385 which uses a preceding frame as a reference
for motion-vector based compression may not be considered a scene
change. This evaluation may also utilize a histogram of pixels in
Sample 385 and a preceding Sample 385. An "earth mover distance" or
other similar algorithm may also be utilized. If affirmative, then
at block 1110, the advertisement score for Sample 385 may be
incremented.
[0137] For example, at block 1115 a determination may be made
regarding whether Sample 385 is preceded by a blank or black frame.
If affirmative, then at block 1120, the advertisement score for
Sample 385 may be incremented.
[0138] For example, at block 1125 a determination may be made
regarding whether there is a change of volume in the Sample 385
relative to a preceded Sample. If affirmative, then at block 1130,
the advertisement score for Sample 385 may be incremented.
[0139] For example, at block 1135 a determination may be made
regarding whether a "ticker" or scrolling text in a preceding
Sample 385 is not present in the then-current Sample 385. If
affirmative, then at block 1140, the advertisement score for Sample
385 may be incremented.
[0140] For example, at block 1145 a determination may be made
regarding whether a "ticker" or scrolling text in a preceding
Sample 385 is not present in the then-current Sample 385. If
affirmative, then at block 1140, the advertisement score for Sample
385 may be incremented.
[0141] For example, at block 1155 a determination may be made
regarding whether an amount of time has elapsed during the current
Show, since the start of the current Show, or since the last
advertisement in the current Show, which amount of time is
associated with an advertisement. If affirmative, then at block
1160, the advertisement score for Sample 385 may be
incremented.
[0142] For example, at block 1165 a determination may be made
regarding whether the current Sample 385, or a time range of
Samples around current Sample 385, is preceded, followed by, or
bracketed by (on both sides) by a Sample which matches an existing
iSpot Ad ID 320. If affirmative, then at block 1170, the
advertisement score for Sample 385 may be incremented.
[0143] For example, at block 1175 a determination may be made
regarding whether the current Sample 385 occurs elsewhere, such as
in other broadcasts by other Call Signs 340 or on other Channels
310, or on other Networks 305. If affirmative, then at block 1180,
the advertisement score for Sample 385 may be incremented.
[0144] At block 1185 a determination may be made regarding whether
the total score for the current Sample 385 is above a threshold. If
it is, then at block 1190 the current Sample 385 may be classified
as an advertisement and New Ad Identifier 1100 routine may, for
example, return to block 655 of FIG. 6. If it is not, then at block
1195 the current Sample 385 may be classified as other than an
advertisement and New Ad Identifier 1100 routine may, for example,
return to block 675 of FIG. 6. New Ad Identifier 1100 routine may
also provide that scores close to but not over the threshold may be
evaluated by a human.
[0145] FIG. 12 is a flowchart illustrating an exemplary embodiment
and/or algorithmic structure of a View Rate Module 1200. View Rate
Module 1200 receives a fingerprint or iSpot Ad ID 320 and a Unique
TV ID 325, matches it to an iSpot Ad ID 320, and adds it to a View
Rate determining series for all such data. The series is indexed or
organized by iSpot Ad ID 320 and Unique TV ID 325. Overlap and
Behavior Module 1300 may be executed to determine View Rate 396 for
the Unique TV ID 325 and iSpot Ad ID 320, as well as the
advertisement type and behavior of a user of the television with
Unique TV ID 325. Benchmark Module 1400 may be executed to
determine current View Rate benchmarks relative to extrinsic
standards, such as average view rate for all advertisements, all
ads by broadcaster and daypart, by network, and locale.
[0146] At block 1205, View Rate Module 1200 receives a fingerprint
or iSpot Ad ID 320 and Unique TV ID 325 from a Smart TV.
[0147] At decision block 1210, View Rate Module 1200 determines
whether fingerprint or iSpot Ad ID 320 matches an existing iSpot Ad
ID 320. If negative or equivalent, View Rate Module 1200 may return
to block 1205. If affirmative or equivalent, View Rate Module 1200
may add iSpot Ad ID 320 to a series of records in a datastructure.
The datastructure may be organized and/or indexed by iSpot Ad ID
320 and Unique TV ID 325. The datastructure may be stored as, for
example, one or more View Rate Series 399 records.
[0148] Opening loop block 1220 to closing loop block 1235 may
iterate over all iSpot Ad ID 320 in View Rate Series 399. Opening
loop block 1225 to closing loop block 1230 may iterate over all
Unique TV ID 325 in View Rate Series 399. Together, this allows
determination of View Rate for specific advertisements, by specific
televisions, to be determined.
[0149] At block 1300, Overlap and Behavior Module 1300 may be
executed to determine View Rate 396 for the Unique TV ID 325 and
iSpot Ad ID 320, as well as the advertisement type and behavior of
a user of the television with Unique TV ID 325.
[0150] At block 1400, Benchmark Module 1400 may be executed to
determine current View Rate benchmarks relative to extrinsic
standards, such as average view rate for all advertisements, all
ads by broadcaster and daypart, by network, and locale, as well as
standards intrinsic to an advertisement, such as an average View
Rate 396 for an advertisement, including for dayparts, broadcast
network, locale, and the like.
[0151] At block 1240, View Rate Module 1200 may output View Rate
396 values, including outputting View Rate 396 values relative
and/or in conjunctions with Benchmark 397 values, such as by
outputting such values in graphs and other graphical forms.
[0152] At block 1299, View Rate Module 1200 may conclude and/or
return to a process, routine, or module which may have called
it.
[0153] FIG. 13A is a flowchart illustrating an exemplary embodiment
and/or algorithmic structure of a first portion of an Overlap and
Behavior Module 1300. FIG. 13B is a flowchart illustrating an
exemplary embodiment and/or algorithmic structure of a second
portion of an Overlap and Behavior Module 1300, continuing the
flowchart of FIG. 13A. Overlap and Behavior Module 1300 may be
executed by, for example iSpot Server 200. Overlap and Behavior
Module 1300 iterates over View Rate Series 399 for an iSpot Ad ID
320 and for a Unique TV ID 325.
[0154] At block 1305, Overlap and Behavior Module 1300 may match a
chronologically recorded set of fingerprints associated with iSpot
Ad ID 320 and Unique TV ID 325 in View Rate Series 399 to Sample
385 records or another record associated with an iSpot Ad ID 320,
which records may be stored and/or identified as one or more
"Reference Advertisement 398" record. Reference Advertisement 398
may be understood as a canonical form of an advertisement
associated with a particular iSpot Ad ID 320. This matching may be
performed retrospectively, over a set of fingerprints which at
least have the potential to match with Reference Advertisement 398
record, such as after View Rate Series 399 has aged, such as more
than 3 minutes, 30 minutes, one hour, one day, or the like.
[0155] At decision block 1310, Overlap and Behavior Module 1300 may
determine whether there is a discontinuity between Reference
Advertisement 398 and fingerprints associated with iSpot Ad ID 320
and Unique TV ID 325 in View Rate Series 399. The determination may
require that the discontinuity exceed a threshold, such as a
threshold to address an error-rate or sample-rate in one or both of
the fingerprints in View Rate Series 399 and/or in Reference
Advertisement 398. The discontinuity may be, for example, a break,
missing fingerprints, or a difference between fingerprints in View
Rate Series 399 and Reference Advertisement 398.
[0156] At block 1315, Overlap and Behavior Module 1300 may
determine the percentage which is the same or the percentage which
is different between fingerprints associated with iSpot Ad ID 320
and Unique TV ID 325 in View Rate Series 399 and Reference
Advertisement 398.
[0157] Opening loop block 1320 to closing loop block 1375 may
iterate over the percentage which is not the same.
[0158] At block 1325, Overlap and Behavior Module 1300 may
determine the relative temporal location of the discontinuity
between fingerprints associated with iSpot Ad ID 320 and Unique TV
ID 325 in View Rate Series 399 and Reference Advertisement 398.
This temporal location may be identified as a percentage of the
advertisement which was rendered. For example, the relative
temporal location of the discontinuity may occur in a first,
second, third, or fourth quartile of Reference Advertisement
398.
[0159] At block 1327, Overlap and Behavior Module 1300 may
determine a drop-off point for the fingerprints associated with
iSpot Ad ID 320 and Unique TV ID 325 in View Rate Series 399
relative to Reference Advertisement 398. A drop-off point comprises
a time, relative to the start of rendering of the television
advertisement, when rendering of the television advertisement (as
shown by fingerprints associated with iSpot Ad ID 320 and Unique TV
ID 325 in View Rate Series 399) is discontinued, before an end of
the reference television advertisement. Drop-off point may be
determined relative to broadcasters, dayparts, broadcaster and
daypart, by locale, by locale and daypart, and the like. Drop-off
point results may be stored in, for example, one or more Drop-Off
Point 388 records.
[0160] At decision block 1330, Overlap and Behavior Module 1300 may
determine whether the discontinuity occurs at the start of
Reference Advertisement 398. This may indicate that the viewer did
not see the beginning of the advertisement. Certain advertisers
and/or marketers may not want to "count" a view in View Rate 396
for an advertisement if the viewer did not see the beginning of the
advertisement. If affirmative or equivalent at decision block 1330,
then at block 1335, Overlap and Behavior Module 1300 may flag or
otherwise label the fingerprints associated with iSpot Ad ID 320
and Unique TV ID 325 in View Rate Series 399 as being a "no view"
or otherwise may not count such rendering in View Rate 396 for an
advertisement. After block 1335, FIG. 13A may then continue at
location "A" in FIG. 13B.
[0161] At block 1100, if not already performed, Overlap and
Behavior Module 1300 may perform Ad Insertion Type Determiner 1000
to determine the insertion type for the overall advertisement, such
as whether it is live, timeshifted, dynamic, local/regional,
on-demand, OTT, internet.
[0162] At decision block 1340, Overlap and Behavior Module 1300 may
determine whether the discontinuity between the fingerprints
associated with iSpot Ad ID 320 and Unique TV ID 325 in View Rate
Series 399 and Reference Advertisement 399 is consistent with an
insert into Reference Advertisement 399. For example, certain
advertisements allow regional or local insertion into the
advertisements, such as a list of local car dealers or the like.
Such insertions may come, for example, at the end or in another
location in an advertisement and may be of a fixed duration, such
as three, five or ten seconds. Consistency with an insert may be
determined with respect to characteristics of inserts in Reference
Advertisement 399 or may be determined with respect to
characteristics of inserts, generally, such as that inserts often
occur at the end of advertisements.
[0163] If affirmative or equivalent at decision block 1340, then at
block 1345, Overlap and Behavior Module 1300 may flag the
discontinuity as an insert into Reference Advertisement 399, in
which case the discontinuity may be ignored. Ignoring the
discontinuity may mean that the Reference Advertisement 399 is
effectively treated as being shorter than it is, when viewed with
the insert. At block 1350, Overlap and Behavior Module 1300 may
update Reference Advertisement 399 or another record to indicate
that it has been identified as having an insert.
[0164] At block 1355, Overlap and Behavior Module 1300 may label
the fingerprints associated with iSpot Ad ID 320 and Unique TV ID
325 in View Rate Series 399 to be credited toward View Rate 396 for
the iSpot Ad ID 320, according to percentage which is the same (or
different) and, for example, according to the relative temporal
location of the discontinuity determined at block 1325 (such as
according to a first quartile, second quartile, third quartile, or
fourth quartile) and the drop-off point of block 1327. A daypart
for the fingerprints associated with iSpot Ad ID 320 and Unique TV
ID 325 in View Rate Series 399 may also be determined at this
block, such as according to when records for when fingerprints
associated with iSpot Ad ID 320 and Unique TV ID 325 in View Rate
Series 399 were recorded, relative to the location and time zone of
the reporting Unique TV ID 325. The broadcaster and/or locale
reported by or determined for Unique TV ID 325 may also be obtained
and labeled, flagged, or indexed at this block, such that Benchmark
Module 1400 may determine the average view rate for the
advertisement across all reporting TVs, further relative to
broadcasters, dayparts, locales and the like.
[0165] After block 1355, FIG. 13A may then continue at location "B"
in FIG. 13B.
[0166] At decision block 1360, Overlap and Behavior Module 1300 may
determine whether the discontinuity is followed by content on the
same or a different channel. This may be determined according to,
for example, information received by Smart TV Data Collector 900
from Viewing Data Collector 800.
[0167] If decision block 1360 indicates that the following content
is on a different channel, then the discontinuity may be flagged or
labeled as a channel change. If decision block 1360 indicates that
the following content is on the same channel, then the
discontinuity may be flagged or labeled as a fast forward.
[0168] At done block 1399, Overlap and Behavior Module 1300 may
conclude and/or return to a process which spawned it.
[0169] FIG. 14 is a flowchart illustrating an exemplary embodiment
and/or algorithmic structure of Benchmark Module 1400. Benchmark
Module 1400 may be executed by, for example, iSpot Server 200.
Benchmark Module 1400 may be executed to determine current View
Rate benchmarks relative to extrinsic standards, such as average
view rate for all advertisements, all ads broadcast by a
broadcaster, broadcast in a daypart, broadcast by network, and
broadcast in a locale, as well as standards intrinsic to an
advertisement, such as an average View Rate 396 for an
advertisement, average View Rate 396 for the advertisement by
daypart, broadcast network, locale, and the like. Benchmark Module
1400 may also determine an average completion rate and peak
drop-off point for an advertisement.
[0170] At block 1405, Benchmark Module 1400 may determine the
current average of View Rate 396 records for each advertisement
associated with an iSpot Ad ID 320. The average view rate may be
determined relative to broadcasters, dayparts, broadcaster and
daypart, by locale, by locale and daypart, and the like.
[0171] At block 1410, Benchmark Module 1400 may determine the
average completion rate for each advertisement associated with an
iSpot Ad ID 320. The average completion rate may be determined
relative to broadcasters, dayparts, broadcaster and daypart, by
locale, by locale and daypart, and the like. The average completion
rate of the television advertisement comprises a percentage of
renderings in which the rendered television advertisement was
rendered without interruption, relative to all reporting
televisions. The average completion rate may be determined by using
Drop-Off Point 388 records. Average completion rate results may be
stored as, for example, one or more Completion Rate 389
records.
[0172] At block 1415, Benchmark Module 1400 may, for each
advertisement associated with an iSpot Ad ID 320, plot Drop-Off
Point 388 records and determine one or more local maxima or peaks.
Peak drop-off point may be determined for each advertisement
relative to broadcasters, dayparts, broadcaster and daypart, by
locale, by locale and daypart, and the like. These results may also
be stored in one or more Drop-Off Point 388 records.
[0173] At block 1420, Benchmark Module 1400 may determine the
current average of View Rate 396 records for all advertisements.
This may be determined to include or reveal such information
organized by advertisements by broadcaster, by daypart, by
broadcaster and daypart, by industry, by product, product type,
product competitor, and the like.
[0174] At done block 1499, Benchmark Module 1400 may conclude
and/or may return to a process which may have spawned it.
[0175] FIG. 15 is a flowchart illustrating an exemplary embodiment
and/or algorithmic structure of Reference Advertisement and
Variation Module 1500. Reference Advertisement and Variation Module
1500 may be executed by, for example, iSpot Server 200, whether
independently (not as a subroutine or submodule) or as a module or
routine called by another process, module, or routine. Reference
Advertisement and Variation Module 1500 may be executed to identify
a reference advertisement corresponding to iSpot Ad ID 320 and to
generate variations of reference advertisements. A reference
advertisement may be understood as a canonical or typical form of
an advertisement associated with a particular iSpot Ad ID 320. The
identified reference advertisement may be stored as, for example,
one or more Reference Advertisement 398 record(s). Reference Ad and
Variation Module 1500 may also create variations of an
advertisement, such as different encodings, different resolutions,
different aspect ratios and the like. Advertisement variations may
follow the format of variations used by operators and TV networks.
Advertisement variations may be stored as, for example, one or more
Advertisement Variation 387 records. Advertisement Variation 387
may be fingerprint and included in "representations" or Sample 385
of advertisements, for comparison relative to samples from Smart
TVs.
[0176] Opening loop block 1505 to closing loop block 15015 may
iterate over iSpot Ad ID 320, or at least iSpot Ad ID 320 which are
not yet associated with a Reference Advertisement 398.
[0177] At block 1510, Reference Advertisement and Variation Module
1500 may identify a reference advertisement corresponding to a
then-current iSpot Ad ID 320. An identified reference advertisement
may be, for example, a first set of Sample 385 records associated
with a then-current iSpot Ad ID 320, a most common set of Sample
385 records associated with a then-current iSpot Ad ID 320, a set
of Sample 385 records associated with a selected Network 305, a set
of Sample 385 records with fewest errors or fewest missing frames,
and/or a combination of these factors or the like. An identified
reference advertisement and/or Samples 385 records thereof may be
stored as or associated with, for example, one or more Reference
Advertisement 398 records.
[0178] At closing loop block 1515, Reference Advertisement and
Variation Module 1500 may iterate over a next iSpot Ad ID 320
and/or may proceed.
[0179] Opening loop block 1520 to closing loop block 1560 may
iterate over each Reference Advertisement 398 records or at least
those Reference Advertisement 398 records which have not previously
had variations generated in relation thereto.
[0180] A decision block 1525, Reference Advertisement and Variation
Module 1500 may determine if the Reference Advertisement 398 is
known to or has been observed to be broadcast by one or more TV
Network 185, Network 305, and/or Channel 310 known to modify
advertisements. For example, "ESPN" may be known to be a Network
305 and/or Channel 310 which is known or which has been observed to
broadcast advertisements in a modified format.
[0181] If affirmative or equivalent at decision block 1525, then
opening loop block 1530 to closing loop block 1555 may iterate over
each TV Network 185, Network 305, and/or Channel 310 known to
modify advertisements, with respect to the then-current Reference
Advertisement 398.
[0182] At block 1535, Reference Advertisement and Variation Module
1500 may obtain template(s) for modification of advertisements by
the TV Network 185, Network 305, and/or Channel 310. For example,
TV Network 185, Network 305, and/or Channel 310 may modify
advertisements in characteristic ways which follow or can be
described according to templates. For example, modification
templates may comprise graphical, encoding, and/or another
modification. For example, graphical modifications may comprise a
reduced display area of, a cropping of, a changed aspect ratio of
an "original" Reference Advertisement 398. The graphical
modification may be further comprise an insert area, wherein the
insert area may be an area in which a party inserts text, including
static or scrolling text (including a "ticker" of scrolling text),
credits, news, advertisements, social media content, program
information, or the like. The insert area may comprise images,
including static images and/or video. The insert area may be above,
below, or beside Reference Advertisement 398. The reduced display
area may accommodate the insert area and/or the insert area may be
an overlay or an underlay. There may be no or more than one insert
area in a template.
[0183] An encoding modification may comprise, for example, a
different encoding format, a different packet format, a different
bitrate, or the like.
[0184] At block 1540, Reference Advertisement and Variation Module
1500 may modify Reference Advertisement 398 according to the
template(s) of the then current TV Network 185, Network 305, and/or
Channel 310. With respect to insert area(s), the template may
substitute a blank area, a characteristic text or image or a text
or image. The blank area, a characteristic text or image or a text
or image may serve as a substitute and/or may signal the presence
of an insert area.
[0185] At block 1545, Reference Advertisement and Variation Module
1500 may create a hash of modification(s) of Reference
Advertisement 398 created at block 1540. The hash may correspond to
a sample hash created at, for example, block 670 of FIG. 6.
[0186] At block 1550, Reference Advertisement and Variation Module
1500 may store the modified Reference Advertisement 398 and/or a
hash thereof in iSpot Server Datastore 300 as, for example, one or
more Advertisement Variation 387 records. Advertisement Variation
387 records may be associated with Reference Advertisement 398
records.
[0187] At done block 1599, Reference Advertisement and Variation
Module 1500 may conclude and/or may return to a process which may
have spawned it.
[0188] The above Detailed Description of embodiments is not
intended to be exhaustive or to limit the disclosure to the precise
form disclosed above. While specific embodiments of, and examples
are described above for illustrative purposes, various equivalent
modifications are possible within the scope of the system, as those
skilled in the art will recognize. For example, while processes or
blocks are presented in a given order, alternative embodiments may
perform routines having operations, or employ systems having
blocks, in a different order, and some processes or blocks may be
deleted, moved, added, subdivided, combined, and/or modified. While
processes or blocks are at times shown as being performed in
series, these processes or blocks may instead be performed in
parallel, or may be performed at different times. Further, any
specific numbers noted herein are only examples; alternative
implementations may employ differing values or ranges.
[0189] Following are examples of the foregoing disclosure.
Example 1
[0190] An apparatus for determining a view rate of a television
advertisement, comprising: a computer processor and a memory; a
view rate determining module coupled to the computer processor, the
view rate determining module to determine the view rate of the
television advertisement, wherein to determine the view rate of the
television advertisement, the view rate determining module is to:
receive from a remote television a stream of fingerprints of
television content rendered by the remote television, determine a
reference television advertisement in the stream of fingerprints,
determine a rendered span of the reference television advertisement
in the stream of fingerprints, and determine the view rate of the
television advertisement according to the rendered span of the
reference television advertisement in the stream of
fingerprints.
Example 2
[0191] The apparatus according to Example 1, wherein to determine
the rendered span of the reference television advertisement in the
stream of fingerprints, the view rate determining module is to
determine a percentage of the reference television advertisement
corresponding to the stream of fingerprints.
Example 3
[0192] The apparatus according to Example 2, wherein the percentage
of the reference television advertisement are bucketized into
viewing quartiles.
Example 4
[0193] The apparatus according to Example 3 wherein the quartiles
comprise a first quartile for 0 to 25 percent of the reference
television advertisement rendered, a second quartile for 26 to 50
percent of the reference television advertisement rendered, a third
quartile for 51 to 75 percent of the reference television
advertisement rendered, and a forth quartile for 76 to 100 percent
of the reference television advertisement rendered.
Example 5
[0194] The apparatus according to Example 1, wherein to determine
the rendered span of the reference television advertisement in the
stream of fingerprints, the view rate determining module is to
determine where the rendered span of the reference television
advertisement in the stream of fingerprints begins relative to a
start of the reference television advertisement.
Example 6
[0195] The apparatus according to Example 1, wherein to determine
the view rate of the television advertisement, the view rate
determining module is further to correct for a portion of the
rendered span of the reference television advertisement that does
not match a portion of the reference television advertisement.
Example 7
[0196] The apparatus according to Example 6, wherein to correct for
the portion of the rendered span of the reference television
advertisement that does not match the portion of the reference
television advertisement comprises to determine that the portion of
the rendered span is an insert inserted into a specific portion of
the reference television advertisement.
Example 8
[0197] The apparatus according to Example 7, wherein to correct for
the portion of the rendered span of the reference television
advertisement that does not match the reference television
advertisement comprises to subtract the portion of the rendered
span of the reference television advertisement from the reference
television advertisement.
Example 9
[0198] The apparatus according to Example 6, wherein to correct for
the portion of the rendered span of the reference television
advertisement that does not match the reference television
advertisement comprises to determine that the portion of the
rendered span of the television advertisement is followed in the
stream of fingerprints by a television content, wherein the
television content is one of chronologically continuous or
discontinuous relative to an original broadcast.
Example 10
[0199] The apparatus according to Example 9, wherein the television
content is chronologically continuous and is determined to have
been broadcast by a same broadcast network, relative to a broadcast
network which broadcast the stream of fingerprints comprising the
rendered span of the reference television advertisement.
Example 11
[0200] The apparatus according to Example 9, wherein the television
content is chronologically continuous and is determined to have
been broadcast by a different broadcast network, relative to a
broadcast network which broadcast the stream of fingerprints
comprising the rendered span of the reference television
advertisement, indicating a change of channel.
Example 12
[0201] The apparatus according to Example 9, wherein the television
content is determined to be chronologically discontinuous relative
to the stream of fingerprints comprising the rendered span of the
reference television advertisement, indicating a fast forward.
Example 13
[0202] The apparatus according to Example 1, wherein the view rate
determining module is further to characterize the television
advertisement as at least one of live, time shifted, or
on-demand.
Example 14
[0203] The apparatus according to Example 1, wherein the view rate
determining module is further to determine an average of the view
rate of the television advertisement by more than one
television.
Example 15
[0204] The apparatus according to Example 14, wherein the average
of the view rate of the television advertisement by more than one
television is further averaged across at least one of a broadcast
network, a locale, or a daypart.
Example 16
[0205] The apparatus according to Example 14, further comprising
determining an average completion rate of the television
advertisement, wherein the average completion rate of the
television advertisement comprises a percentage of renderings in
which the rendered television advertisement was rendered without
interruption.
Example 17
[0206] The apparatus according to Example 14, wherein the average
view rate is output relative to, in conjunction with, or as part of
a benchmark.
Example 18
[0207] The apparatus according to Example 17, wherein the benchmark
comprises at least one of: an average view rate for all television
advertisements; an average view rate for all television
advertisements of an industry; an average view rate for all
television advertisements of a product advertised in the television
advertisement; a view rate of a broadcast advertisement associated
with a competitor of the product advertised in the television
advertisement; an average view rate of all broadcast advertisements
associated with a competitor of the product advertised in the
television advertisement; a view rate of all television
advertisements for all broadcast networks; or any combination of
the above.
Example 19
[0208] The apparatus according to Example 14, wherein the view rate
determining module is further to determine a peak drop-off point
for the television advertisement.
Example 20
[0209] The apparatus according to Example 19, wherein a drop-off
point comprises a time, relative to the start of the television
advertisement, when rendering of the television advertisement is
discontinued before an end of the reference television
advertisement and wherein the peak drop-off point comprises the
peak of a set of drop-off points by the more than one
television.
Example 21
[0210] An apparatus for preparing modified reference
advertisements, comprising: a computer processor and a memory; a
datastore comprising reference advertisements; an ad modification
module coupled to the computer processor, the ad modification
module to modify reference advertisements, wherein ad modification
module is to: identify a reference advertisement broadcast by a
broadcast network in a modified format; create a modification of
the reference advertisement according to the modified format; store
the modification of the reference advertisement in the datastore of
reference advertisements in association with reference
advertisement.
Example 22
[0211] The apparatus according to Example 21, wherein the modified
format comprises a least one of a graphical modification and an
encoding modification.
Example 23
[0212] The apparatus according to Example 22, wherein the graphical
modification comprises an insert area.
Example 24
[0213] The apparatus according to Example 23, wherein the graphical
modification comprises a reduced display area of the reference
advertisement, wherein the reduced display area of the reference
advertisement accommodates the insert area.
Example 25
[0214] The apparatus according to Example 24, wherein the insert
area comprises at least one of text or graphics and wherein the
insert area is located above, below, or beside the reference
advertisement.
Example 26
[0215] The apparatus according to Example 22, wherein the graphical
modification comprises an aspect ratio change.
Example 27
[0216] The apparatus according to Example 22, wherein the graphical
modification comprises an overlay or underlay.
Example 28
[0217] The apparatus according to Example 21, further comprising an
ad harvesting module coupled to the computer processor, the ad
harvesting module to identify advertisements, wherein identify
advertisements, the ad harvesting module is to receive a set of
viewing data from a smart TV, the set of viewing data comprising an
sample of broadcast content received by the smart TV, and determine
that the sample of broadcast content corresponds to the
modification of the reference advertisement.
Example 29
[0218] A computer implemented method for determining a view rate of
a television advertisement, comprising: receiving from a remote
television a stream of fingerprints of television content rendered
by the remote television, determining a reference television
advertisement in the stream of fingerprints, determining a rendered
span of the reference television advertisement in the stream of
fingerprints, and determining the view rate of the television
advertisement according to the rendered span of the reference
television advertisement in the stream of fingerprints.
Example 30
[0219] The method according to Example 29, wherein determining the
rendered span of the reference television advertisement in the
stream of fingerprints comprises determining a percentage of the
reference television advertisement corresponding to the stream of
fingerprints.
Example 31
[0220] The method according to Example 30, wherein the percentage
of the reference television advertisement are bucketized into
viewing quartiles.
Example 32
[0221] The method according to Example 31 wherein the quartiles
comprise a first quartile for 0 to 25 percent of the reference
television advertisement rendered, a second quartile for 26 to 50
percent of the reference television advertisement rendered, a third
quartile for 51 to 75 percent of the reference television
advertisement rendered, and a forth quartile for 76 to 100 percent
of the reference television advertisement rendered.
Example 33
[0222] The method according to Example 29, wherein determining the
rendered span of the reference television advertisement in the
stream of fingerprints comprises determining where the rendered
span of the reference television advertisement in the stream of
fingerprints begins relative to a start of the reference television
advertisement.
Example 34
[0223] The method according to Example 29, further comprising
correcting for a portion of the rendered span of the reference
television advertisement that does not match a portion of the
reference television advertisement.
Example 35
[0224] The method according to Example 34, wherein correcting for
the portion of the rendered span of the reference television
advertisement that does not match the portion of the reference
television advertisement comprises determining that the portion of
the rendered span is an insert inserted into a specific portion of
the reference television advertisement.
Example 36
[0225] The method according to Example 35, wherein correcting for
the portion of the rendered span of the reference television
advertisement that does not match the reference television
advertisement further comprises subtracting the portion of the
rendered span of the reference television advertisement from the
reference television advertisement.
Example 37
[0226] The method according to Example 34, wherein correcting for
the portion of the rendered span of the reference television
advertisement that does not match the reference television
advertisement comprises determining that the portion of the
rendered span of the television advertisement is followed in the
stream of fingerprints by a television content, wherein the
television content is one of chronologically continuous or
discontinuous relative to an original broadcast.
Example 38
[0227] The method according to Example 37, further comprising
determining that the television content is chronologically
continuous and determining that the television content was
broadcast by a same broadcast network, relative to a broadcast
network which broadcast the stream of fingerprints comprising the
rendered span of the reference television advertisement.
Example 39
[0228] The method according to Example 37, further comprising
determining that the television content is chronologically
continuous and determining that the television content was
broadcast by a different broadcast network, relative to a broadcast
network which broadcast the stream of fingerprints comprising the
rendered span of the reference television advertisement, indicating
a change of channel.
Example 40
[0229] The method according to Example 37, further comprising
determining that the television content is chronologically
discontinuous relative to the stream of fingerprints comprising the
rendered span of the reference television advertisement, indicating
a fast forward.
Example 41
[0230] The method according to Example 29, further comprising
characterizing the television advertisement as at least one of
live, time shifted, or on-demand.
Example 42
[0231] The method according to Example 29, further comprising
determining an average of the view rate of the television
advertisement by more than one television.
Example 43
[0232] The method according to Example 42, further comprising
averaging the average of the view rate of the television
advertisement by more than one television across at least one of a
broadcast network, a locale, or a daypart.
Example 44
[0233] The method according to Example 42, further comprising
determining an average completion rate of the television
advertisement, wherein the average completion rate of the
television advertisement comprises a percentage of renderings in
which the rendered television advertisement was rendered without
interruption.
Example 45
[0234] The method according to Example 42, further comprising
outputting the average view rate relative to, in conjunction with,
or as part of a benchmark.
Example 46
[0235] The method according to Example 45, wherein the benchmark
comprises at least one of: an average view rate for all television
advertisements; an average view rate for all television
advertisements of an industry; an average view rate for all
television advertisements of a product advertised in the television
advertisement; a view rate of a broadcast advertisement associated
with a competitor of the product advertised in the television
advertisement; an average view rate of all broadcast advertisements
associated with a competitor of the product advertised in the
television advertisement; a view rate of all television
advertisements for all broadcast networks; or any combination of
the above.
Example 47
[0236] The method according to Example 42, further comprising
determining a peak drop-off point for the television
advertisement.
Example 48
[0237] The method according to Example 47, wherein a drop-off point
comprises a time, relative to the start of the television
advertisement, when rendering of the television advertisement is
discontinued before an end of the reference television
advertisement and wherein the peak drop-off point comprises the
peak of a set of drop-off points by the more than one
television.
Example 49
[0238] A method of preparing modified reference advertisements,
comprising: identifying a reference advertisement broadcast by a
broadcast network in a modified format; creating a modification of
the reference advertisement according to the modified format;
storing the modification of the reference advertisement in the
library of reference advertisements in association with the
reference advertisement.
Example 50
[0239] The method according to Example 49, wherein the modified
format comprises a least one of a graphical modification and an
encoding modification.
Example 51
[0240] The method according to Example 50, wherein the graphical
modification comprises an insert area.
Example 52
[0241] The method according to Example 51, wherein the graphical
modification comprises a reduced display area of the reference
advertisement, wherein the reduced display area of the reference
advertisement accommodates the insert area.
Example 53
[0242] The method according to Example 52, wherein the insert area
comprises at least one of text or graphics and wherein the insert
area is located above, below, or beside the reference
advertisement.
Example 54
[0243] The method according to Example 50, wherein the graphical
modification comprises an aspect ratio change.
Example 55
[0244] The method according to Example 50, wherein the graphical
modification comprises an overlay or underlay.
Example 56
[0245] The method according to Example 49, further comprising
identifying advertisements by receiving a set of viewing data from
a smart TV, the set of viewing data comprising an sample of
broadcast content received by the smart TV, and determining that
the sample of broadcast content corresponds to the modification of
the reference advertisement.
Example 57
[0246] An computer apparatus to determine a view rate of a
television advertisement, comprising: means to receive from a
remote television a stream of fingerprints of television content
rendered by the remote television, means to determine a reference
television advertisement in the stream of fingerprints, means to
determine a rendered span of the reference television advertisement
in the stream of fingerprints, and means to determine the view rate
of the television advertisement according to the rendered span of
the reference television advertisement in the stream of
fingerprints.
Example 58
[0247] The apparatus according to Example 57, wherein means to
determine the rendered span of the reference television
advertisement in the stream of fingerprints comprises means to
determine a percentage of the reference television advertisement
corresponding to the stream of fingerprints.
Example 59
[0248] The apparatus according to Example 58, wherein the
percentage of the reference television advertisement are bucketized
into viewing quartiles.
Example 60
[0249] The apparatus according to Example 59 wherein the quartiles
comprise a first quartile for 0 to 25 percent of the reference
television advertisement rendered, a second quartile for 26 to 50
percent of the reference television advertisement rendered, a third
quartile for 51 to 75 percent of the reference television
advertisement rendered, and a forth quartile for 76 to 100 percent
of the reference television advertisement rendered.
Example 61
[0250] The apparatus according to Example 57, wherein to determine
the rendered span of the reference television advertisement in the
stream of fingerprints comprises to determine where the rendered
span of the reference television advertisement in the stream of
fingerprints begins relative to a start of the reference television
advertisement.
Example 62
[0251] The apparatus according to Example 57, further comprising
means to correct for a portion of the rendered span of the
reference television advertisement that does not match a portion of
the reference television advertisement.
Example 63
[0252] The apparatus according to Example 62, wherein means to
correct for the portion of the rendered span of the reference
television advertisement that does not match the portion of the
reference television advertisement comprises means to determine
that the portion of the rendered span is an insert inserted into a
specific portion of the reference television advertisement.
Example 64
[0253] The apparatus according to Example 63, wherein means to
correct for the portion of the rendered span of the reference
television advertisement that does not match the reference
television advertisement further comprises means to subtract the
portion of the rendered span of the reference television
advertisement from the reference television advertisement.
Example 65
[0254] The apparatus according to Example 62, wherein means to
correct for the portion of the rendered span of the reference
television advertisement that does not match the reference
television advertisement comprises to means to determine that the
portion of the rendered span of the television advertisement is
followed in the stream of fingerprints by a television content,
wherein the television content is one of chronologically continuous
or discontinuous relative to an original broadcast.
Example 66
[0255] The apparatus according to Example 65, further comprising
means to determine that the television content is chronologically
continuous and means to determine that the television content was
broadcast by a same broadcast network, relative to a broadcast
network which broadcast the stream of fingerprints comprising the
rendered span of the reference television advertisement.
Example 67
[0256] The apparatus according to Example 65, further comprising
means to determine that the television content is chronologically
continuous and means to determine that the television content was
broadcast by a different broadcast network, relative to a broadcast
network which broadcast the stream of fingerprints comprising the
rendered span of the reference television advertisement, indicating
a change of channel.
Example 68
[0257] The apparatus according to Example 65, further comprising
means to determine that the television content is chronologically
discontinuous relative to the stream of fingerprints comprising the
rendered span of the reference television advertisement, indicating
a fast forward.
Example 69
[0258] The apparatus according to Example 57, further comprising
means to characterize the television advertisement as at least one
of live, time shifted, or on-demand.
Example 70
[0259] The apparatus according to Example 57, further comprising
means to determine an average of the view rate of the television
advertisement by more than one television.
Example 71
[0260] The apparatus according to Example 70, further comprising
means to average the average of the view rate of the television
advertisement by more than one television across at least one of a
broadcast network, a locale, or a daypart.
Example 72
[0261] The apparatus according to Example 70, further comprising
means to determine an average completion rate of the television
advertisement, wherein the average completion rate of the
television advertisement comprises a percentage of renderings in
which the rendered television advertisement was rendered without
interruption.
Example 73
[0262] The apparatus according to Example 70, further comprising
means to output the average view rate relative to, in conjunction
with, or as part of a benchmark.
Example 74
[0263] The apparatus according to Example 73, wherein the benchmark
comprises at least one of: an average view rate for all television
advertisements; an average view rate for all television
advertisements of an industry; an average view rate for all
television advertisements of a product advertised in the television
advertisement; a view rate of a broadcast advertisement associated
with a competitor of the product advertised in the television
advertisement; an average view rate of all broadcast advertisements
associated with a competitor of the product advertised in the
television advertisement; a view rate of all television
advertisements for all broadcast networks; or any combination of
the above.
Example 75
[0264] The apparatus according to Example 70, further comprising
means to determine a peak drop-off point for the television
advertisement.
Example 76
[0265] The apparatus according to Example 75, wherein a drop-off
point comprises a time, relative to the start of the television
advertisement, when rendering of the television advertisement is
discontinued before an end of the reference television
advertisement and wherein the peak drop-off point comprises the
peak of a set of drop-off points by the more than one
television.
Example 77
[0266] An apparatus to prepare modified reference advertisements,
comprising: means to identify a reference advertisement broadcast
by a broadcast network in a modified format; means to create a
modification of the reference advertisement according to the
modified format; means to store the modification of the reference
advertisement in the library of reference advertisements in
association with the reference advertisement.
Example 78
[0267] The apparatus according to Example 77, wherein the modified
format comprises a least one of a graphical modification and an
encoding modification.
Example 79
[0268] The apparatus according to Example 78, wherein the graphical
modification comprises an insert area.
Example 80
[0269] The apparatus according to Example 79, wherein the graphical
modification comprises a reduced display area of the reference
advertisement, wherein the reduced display area of the reference
advertisement accommodates the insert area.
Example 81
[0270] The apparatus according to Example 80, wherein the insert
area comprises at least one of text or graphics and wherein the
insert area is located above, below, or beside the reference
advertisement.
Example 82
[0271] The apparatus according to Example 78, wherein the graphical
modification comprises an aspect ratio change.
Example 83
[0272] The apparatus according to Example 78, wherein the graphical
modification comprises an overlay or underlay.
Example 84
[0273] The apparatus according to Example 77, further comprising
means to identify advertisements by means to receive a set of
viewing data from a smart TV, the set of viewing data comprising an
sample of broadcast content received by the smart TV, and means to
determine that the sample of broadcast content corresponds to the
modification of the reference advertisement.
Example 85
[0274] One or more computer-readable media comprising instructions
that cause a computer device, in response to execution of the
instructions by one or more processors of the sensory output
computer device, to: receive from a remote television a stream of
fingerprints of television content rendered by the remote
television, determine a reference television advertisement in the
stream of fingerprints, determine a rendered span of the reference
television advertisement in the stream of fingerprints, and
determine the view rate of the television advertisement according
to the rendered span of the reference television advertisement in
the stream of fingerprints.
Example 86
[0275] The computer-readable media according to Example 85, wherein
determine the rendered span of the reference television
advertisement in the stream of fingerprints comprises determine a
percentage of the reference television advertisement corresponding
to the stream of fingerprints.
Example 87
[0276] The computer-readable media according to Example 86, wherein
the percentage of the reference television advertisement are
bucketized into viewing quartiles.
Example 88
[0277] The computer-readable media according to Example 87 wherein
the quartiles comprise a first quartile for 0 to 25 percent of the
reference television advertisement rendered, a second quartile for
26 to 50 percent of the reference television advertisement
rendered, a third quartile for 51 to 75 percent of the reference
television advertisement rendered, and a forth quartile for 76 to
100 percent of the reference television advertisement rendered.
Example 89
[0278] The computer-readable media according to Example 85, wherein
determine the rendered span of the reference television
advertisement in the stream of fingerprints comprises determine
where the rendered span of the reference television advertisement
in the stream of fingerprints begins relative to a start of the
reference television advertisement.
Example 90
[0279] The computer-readable media according to Example 85, further
comprising correct for a portion of the rendered span of the
reference television advertisement that does not match a portion of
the reference television advertisement.
Example 91
[0280] The computer-readable media according to Example 90, wherein
correct for the portion of the rendered span of the reference
television advertisement that does not match the portion of the
reference television advertisement comprises determine that the
portion of the rendered span is an insert inserted into a specific
portion of the reference television advertisement.
Example 92
[0281] The computer-readable media according to Example 91, wherein
correct for the portion of the rendered span of the reference
television advertisement that does not match the reference
television advertisement further comprises subtract the portion of
the rendered span of the reference television advertisement from
the reference television advertisement.
Example 93
[0282] The computer-readable media according to Example 90, wherein
correct for the portion of the rendered span of the reference
television advertisement that does not match the reference
television advertisement comprises determine that the portion of
the rendered span of the television advertisement is followed in
the stream of fingerprints by a television content, wherein the
television content is one of chronologically continuous or
discontinuous relative to an original broadcast.
Example 94
[0283] The computer-readable media according to Example 93, further
comprising determine that the television content is chronologically
continuous and determine that the television content was broadcast
by a same broadcast network, relative to a broadcast network which
broadcast the stream of fingerprints comprising the rendered span
of the reference television advertisement.
Example 95
[0284] The computer-readable media according to Example 93, further
comprising determine that the television content is chronologically
continuous and determine that the television content was broadcast
by a different broadcast network, relative to a broadcast network
which broadcast the stream of fingerprints comprising the rendered
span of the reference television advertisement, indicating a change
of channel.
Example 96
[0285] The computer-readable media according to Example 93, further
comprising determine that the television content is chronologically
discontinuous relative to the stream of fingerprints comprising the
rendered span of the reference television advertisement, indicating
a fast forward.
Example 97
[0286] The computer-readable media according to Example 85, further
comprising characterize the television advertisement as at least
one of live, time shifted, or on-demand.
Example 98
[0287] The computer-readable media according to Example 85, further
comprising determine an average of the view rate of the television
advertisement by more than one television.
Example 99
[0288] The computer-readable media according to Example 98, further
comprising average the average of the view rate of the television
advertisement by more than one television across at least one of a
broadcast network, a locale, or a daypart.
Example 100
[0289] The computer-readable media according to Example 98, further
comprising determine an average completion rate of the television
advertisement, wherein the average completion rate of the
television advertisement comprises a percentage of renderings in
which the rendered television advertisement was rendered without
interruption.
Example 101
[0290] The computer-readable media according to Example 98, further
comprising output the average view rate relative to, in conjunction
with, or as part of a benchmark.
Example 102
[0291] The computer-readable media according to Example 101,
wherein the benchmark comprises at least one of: an average view
rate for all television advertisements; an average view rate for
all television advertisements of an industry; an average view rate
for all television advertisements of a product advertised in the
television advertisement; a view rate of a broadcast advertisement
associated with a competitor of the product advertised in the
television advertisement; an average view rate of all broadcast
advertisements associated with a competitor of the product
advertised in the television advertisement; a view rate of all
television advertisements for all broadcast networks; or any
combination of the above.
Example 103
[0292] The computer-readable media according to Example 98, further
comprising determine a peak drop-off point for the television
advertisement.
Example 104
[0293] The computer-readable media according to Example 103,
wherein a drop-off point comprises a time, relative to the start of
the television advertisement, when rendering of the television
advertisement is discontinued before an end of the reference
television advertisement and wherein the peak drop-off point
comprises the peak of a set of drop-off points by the more than one
television.
Example 105
[0294] One or more computer-readable media comprising instructions
that cause a computer device, in response to execution of the
instructions by one or more processors of the sensory output
computer device, to: identify a reference advertisement broadcast
by a broadcast network in a modified format; create a modification
of the reference advertisement according to the modified format;
store the modification of the reference advertisement in the
library of reference advertisements in association with the
reference advertisement.
Example 106
[0295] The computer-readable media according to Example 105,
wherein the modified format comprises a least one of a graphical
modification and an encoding modification.
Example 107
[0296] The computer-readable media according to Example 106,
wherein the graphical modification comprises an insert area.
Example 108
[0297] The computer-readable media according to Example 107,
wherein the graphical modification comprises a reduced display area
of the reference advertisement, wherein the reduced display area of
the reference advertisement accommodates the insert area.
Example 109
[0298] The computer-readable media according to Example 108,
wherein the insert area comprises at least one of text or graphics
and wherein the insert area is located above, below, or beside the
reference advertisement.
Example 110
[0299] The computer-readable media according to Example 106,
wherein the graphical modification comprises an aspect ratio
change.
Example 111
[0300] The computer-readable media according to Example 106,
wherein the graphical modification comprises an overlay or
underlay.
Example 112
[0301] The computer-readable media according to Example 105,
further comprising identify advertisements by receive a set of
viewing data from a smart TV, the set of viewing data comprising an
sample of broadcast content received by the smart TV, and determine
that the sample of broadcast content corresponds to the
modification of the reference advertisement.
* * * * *