U.S. patent application number 14/579909 was filed with the patent office on 2016-06-23 for system and method for interacting with digital signage.
The applicant listed for this patent is Intel Corporation. Invention is credited to Igor Ljubuncic, Tomer Rider, Shahar Taite.
Application Number | 20160180709 14/579909 |
Document ID | / |
Family ID | 56130101 |
Filed Date | 2016-06-23 |
United States Patent
Application |
20160180709 |
Kind Code |
A1 |
Rider; Tomer ; et
al. |
June 23, 2016 |
SYSTEM AND METHOD FOR INTERACTING WITH DIGITAL SIGNAGE
Abstract
Various systems and methods for interaction with digital signage
are described herein. A system for interacting with digital
signage, includes an identification module to identify, at an
onboard system in a vehicle, a first roadside digital signage, the
first roadside digital signage having first content; a
communication module to receive a first option to perform a first
action related to the first content; and a presentation module to
display the first option via the onboard system.
Inventors: |
Rider; Tomer; (Naahryia,
IL) ; Taite; Shahar; (Kfar Saba, IL) ;
Ljubuncic; Igor; (Yokneam Ilit, IL) |
|
Applicant: |
Name |
City |
State |
Country |
Type |
Intel Corporation |
Santa Clara |
CA |
US |
|
|
Family ID: |
56130101 |
Appl. No.: |
14/579909 |
Filed: |
December 22, 2014 |
Current U.S.
Class: |
340/905 |
Current CPC
Class: |
G08G 1/096716 20130101;
G06K 9/00335 20130101; G06Q 30/0266 20130101; G06F 3/017 20130101;
G06K 9/00818 20130101; G06Q 30/0265 20130101; G06K 9/00604
20130101; G06K 9/00832 20130101; H04W 4/024 20180201; G08G 1/09675
20130101; G08G 1/096783 20130101; G06K 2209/15 20130101; G08G
1/09623 20130101; G06K 9/00288 20130101; G06Q 30/0241 20130101 |
International
Class: |
G08G 1/0967 20060101
G08G001/0967; G08G 1/0962 20060101 G08G001/0962 |
Claims
1. A system for interacting with digital signage, the system
comprising: an identification module to identify, at an onboard
system in a vehicle, a first roadside digital signage, the first
roadside digital signage having first content; a communication
module to receive a first option to perform a first action related
to the first content; and a presentation module to display the
first option via the onboard system.
2. The system of claim 1, wherein to identify the first roadside
digital signage, the identification module is to: receive an
indication of a gesture of an occupant in the vehicle; and
determine that the gesture marks the first roadside digital
signage.
3. The system of claim 2, wherein the gesture comprises a pointing
action.
4. The system of claim 2, wherein the identification module is to:
query the first roadside digital signage marked by the gesture for
an identification; and receive the identification.
5. The system of claim 4, wherein to receive the first option to
perform the first action related to the first content, the
identification module is to: query a signage service with the
identification for options corresponding to the first digital
signage identified by the identification; and receive the options
corresponding to the first digital signage from the signage
service, the first option as one of the options.
6. The system of claim 1, wherein to identify the first roadside
digital signage, the identification module is to: analyze a
navigation route of the vehicle to identify a set of roadside
digital signage along the navigation route; and identify the first
roadside digital signage as a member of the set of roadside digital
signage along the navigation route.
7. The system of claim 1, wherein to identify the first roadside
digital signage, the identification module is to: receive a beacon
signal from the first roadside digital signage; and obtain an
identification of the first roadside digital signage from the
beacon signal.
8. The system of claim 1, wherein the first option to perform the
first action related to the first content includes one of: an
option to contact a party associated with the content, an option to
set a navigation route to travel to a location associated with the
content, or an option to obtain additional information related to
the content.
9. The system of claim 1, wherein to display the first option via
the onboard system, the presentation module is to: display the
first option via an in-dash display in the vehicle.
10. The system of claim 1, wherein to display the first option via
the onboard system, the presentation module is to: cause the
display of the first option via a personal mobile device.
11. The system of claim 10, wherein the personal mobile device
includes one of a smartphone, a wearable device, or a portable
computer.
12. The system of claim 1, wherein the identification module is to
identify, at the onboard system in a vehicle, a second roadside
digital signage, the second roadside digital signage located
proximate to the first roadside digital signage and the second
roadside digital signage having second content; wherein the
communication module is to receive an second option to perform a
second action related to the second content; and wherein the
presentation module is to display the first option and the second
option via the onboard system.
13. The system of claim 12, wherein to display the first option and
the second option via the onboard system, the presentation module
is to: display the first option and the second option in a
scrollable list.
14. A method of interacting with digital signage, the method
comprising: identifying, at an onboard system in a vehicle, a first
roadside digital signage, the first roadside digital signage having
first content; receiving a first option to perform a first action
related to the first content; and displaying the first option via
the onboard system.
15. The method of claim 14, wherein identifying the first roadside
digital signage comprises: receiving an indication of a gesture of
an occupant in the vehicle; and determining that the gesture marks
the first roadside digital signage.
16. The method of claim 15, wherein the gesture comprises a
pointing action.
17. The method of claim 15, further comprising: querying the first
roadside digital signage marked by the gesture for an
identification; and receiving the identification.
18. The method of claim 17, wherein receiving the first option to
perform the first action related to the first content comprises:
querying a signage service with the identification for options
available from the first digital signage identified by the
identification; and receiving the options corresponding to the
first digital signage from the signage service, the first option as
one of the options.
19. The method of claim 14, wherein identifying the first roadside
digital signage comprises: analyzing a navigation route of the
vehicle to identify a set of roadside digital signage along the
navigation route; and identifying the first roadside digital
signage as a member of the set of roadside digital signage along
the navigation route.
20. The method of claim 14, wherein identifying the first roadside
digital signage comprises: receiving a beacon signal from the first
roadside digital signage; and obtaining an identification of the
first roadside digital signage from the beacon signal.
21. The method of claim 14, wherein the first option to perform the
first action related to the first content includes one of: an
option to contact a party associated with the content, an option to
set a navigation route to travel to a location associated with the
content, or an option to obtain additional information related to
the content.
22. At least one machine-readable medium including instructions for
interacting with digital signage, which when executed by a machine,
cause the machine to: identify, at an onboard system in a vehicle,
a first roadside digital signage, the first roadside digital
signage having first content; receive a first option to perform a
first action related to the first content; and display the first
option via the onboard system.
23. The at least one machine-readable medium of claim 22, wherein
the instructions to display the first option via the onboard system
comprise instructions to: display the first option via an in-dash
display in the vehicle.
24. The at least one machine-readable medium of claim 22, wherein
the instructions to displaying the first option via the onboard
system comprise instructions to: display the first option via a
personal mobile device.
25. The at least one machine-readable medium of claim 22, further
comprising instructions to: identify, at the onboard system in a
vehicle, a second roadside digital signage, the second roadside
digital signage located proximate to the first roadside digital
signage and the second roadside digital signage having second
content; receive an second option to perform a second action
related to the second content; and display the first option and the
second option via the onboard system.
Description
TECHNICAL FIELD
[0001] Embodiments described herein generally relate to wireless
communications and in particular, to systems and methods for
interacting with digital signage.
BACKGROUND
[0002] Conventional roadside advertising includes large format
signs, billboards, paintings or graphics on buildings, light
displays, and yard signs. Roadside advertisements may be viewed by
large numbers of pedestrians and drivers.
BRIEF DESCRIPTION OF THE DRAWINGS
[0003] In the drawings, which are not necessarily drawn to scale,
like numerals may describe similar components in different views.
Like numerals having different letter suffixes may represent
different instances of similar components. Some embodiments are
illustrated by way of example, and not limitation, in the figures
of the accompanying drawings in which:
[0004] FIG. 1 is a diagram illustrating a system to provide
interactive digital signage, according to an embodiment
[0005] FIG. 2 is a flowchart illustrating process and control flow
for interacting with digital signage, according to an
embodiment;
[0006] FIG. 3 is a flowchart illustrating process and control flow
for interacting with digital signage, according to an
embodiment;
[0007] FIG. 4 illustrates a use case of interacting with digital
signage, according to an embodiment;
[0008] FIG. 5 is a block diagram illustrating a system for
interacting with digital signage, according to an embodiment;
[0009] FIG. 6 is a flowchart illustrating a method of interacting
with digital signage, according to an embodiment;
[0010] FIG. 7 is a block diagram illustrating an example machine
upon which any one or more of the techniques (e.g., methodologies)
discussed herein may perform, according to an example
embodiment.
DETAILED DESCRIPTION
[0011] The systems and processes described herein generally relate
to systems and methods for interacting with digital signage.
Digital signage may include billboards or signs with projected
images, video, or multimedia. As a person drives around, she may
pass several roadside digital signs or billboards. It may be
difficult to operate the vehicle and jot down notes about those
billboards that are interesting. Instead, mechanisms are described
in this document that provide an easy way to interact with digital
or electronic billboards and signage.
[0012] FIG. 1 is a diagram illustrating a system 100 to provide
interactive digital signage, according to an embodiment. An outdoor
advertising apparatus 102 is provided. In the example illustrated
in FIG. 1, the outdoor advertising apparatus 102 is a billboard. It
is understood that the outdoor advertising apparatus 102 may be
various types of electronic displays, including but not limited to
digital billboards, projection display systems, light-emitting
diode displays, television displays, and the like. It is also
understood that the outdoor advertising apparatus 102 may be a
non-electronic billboard, such as a large-format print or painting,
with wireless communication capabilities. The outdoor advertising
apparatus 102 is configured to display one or more advertisements
to pedestrian or vehicle traffic. The vehicle traffic may include
one or more vehicles 104.
[0013] A monitoring station 106 may capture video or photographs of
the vehicle traffic. The monitoring station 106 may be equipped
with various sensors such as a camera, barometer, moisture sensor,
clock, and the like to capture various environmental data. The
monitoring station 106 may also be equipped with short and/or
long-range telemetry equipment, such as a radio, to communicate
over short or long-range telemetry. The monitoring station 106 may
transmit or receive information from a network 108 over short-range
or long-range telemetry. Monitoring stations 106 may be
incorporated into a billboard or other outdoor advertising
apparatus 102.
[0014] The network 108 may include local-area networks (LAN),
wide-area networks (WAN), wireless networks (e.g., 802.11 or
cellular network), the Public Switched Telephone Network (PSTN)
network, ad hoc networks, personal area networks (e.g., Bluetooth)
or other combinations or permutations of network protocols and
network types. The network 108 may include a single local area
network (LAN) or wide-area network (WAN), or combinations of LANs
or WANs, such as the Internet. The various devices (e.g.,
monitoring station 106 or vehicle 104) may be coupled to the
network 108 via one or more wired or wireless connections.
[0015] An advertising system 110 may be connected to the network
108 and receive data from the monitoring station 106 or the outdoor
advertising apparatus 102. The data may be unprocessed images or
video recorded by the monitoring station 106 or outdoor advertising
apparatus 102. Alternatively, the data may be partially or fully
processed by the monitoring station 106 or outdoor advertising
apparatus 102. The advertising system 110 may collect the
unprocessed or processed data from the monitoring station 106 or
the outdoor advertising apparatus 102 and analyze it further. An
advertiser 112 may access the advertising system 110 via a website
hosted by the advertising system 110 or an affiliate system (not
shown). The web interface may provide the advertiser 112 analytics
on the outdoor advertising apparatus 102. Using such analytics, the
advertiser 112 may identify an advertising theme, an advertisement,
a particular outdoor advertising apparatus 102, or a particular
timeframe to present an advertisement. In general, the advertiser
112 is able to target market more effectively.
[0016] As a driver approaches an outdoor advertising apparatus 102,
the driver may interact with the outdoor advertising apparatus 102,
such as by gesturing or gazing. For example, the driver may point
to the outdoor advertising apparatus 102, thereby indicating an
interest in the contents or content related to that being displayed
on the outdoor advertising apparatus 102. The driver's gesture may
be observed and interpreted by an onboard system in the vehicle,
such as an in-vehicle infotainment system (IVI). Based on the
driver's action and the vehicle's telematics, the IVI may
communicate with the outdoor advertising apparatus 102 that the
driver pointed to, and obtain possible actions or additional
information about the contents displayed on the outdoor advertising
apparatus 102. Actions or information may be presented on the IVI
or another screen in the vehicle (e.g., the driver's mobile phone
or a wearable device worn by the driver or another occupant).
Possible actions may include, but are not limited to contacting a
party related to the contents displayed on the outdoor advertising
apparatus 102, navigating to a website related to the party
advertised on the outdoor advertising apparatus 102, storing a note
regarding the contents of the outdoor advertising apparatus 102 in
a local database for the driver to later reference, creating a
navigation route for the driver based on the contents of the
outdoor advertising apparatus 102, or requesting additional
information related to the contents displayed on the outdoor
advertising apparatus 102. The driver may interact with the IVI (or
other device) to initiate the action.
[0017] The driver may initiate interaction with the outdoor
advertising apparatus 102 in a number of ways, such as with a
gesture (e.g., pointing), gazing at the outdoor advertising
apparatus 102, or interacting with a device in the vehicle. For
example, the driver may be equipped with a head-mounted wearable
device (e.g., smartglasses), and stare (gaze) at the outdoor
advertising apparatus 102 for longer than a threshold period (e.g.,
3 seconds). This may act as a trigger to initiate interaction with
the outdoor advertising apparatus 102.
[0018] As another example, the driver or another occupant may be
prompted on a display device in the vehicle 104 of various outdoor
advertising apparatus 102. The driver or occupant may select one,
such as by touching an icon or other indicia on an in-dash display
or other display in the vehicle 104 to initiate interaction.
[0019] As another example, the outdoor advertising apparatus 102
may monitor traffic and detect when a driver or occupant is
pointing or gesturing to the outdoor advertising apparatus 102. In
response, the outdoor advertising apparatus 102 may transmit
options to the vehicle 104. As another example, the outdoor
advertising apparatus 102 may monitor for when a driver or other
occupant is looking at the outdoor advertising apparatus 102. Gaze
tracking from the outdoor advertising apparatus 102 point-of-view
may be achieved using cameras or other monitors. A person's gaze
may be tracked such that after a threshold period, such as 5
seconds, the person is deemed to likely be interested in the
advertising on the outdoor advertising apparatus 102. Communication
may be initiated from the outdoor advertising apparatus 102 to the
vehicle 104 occupied by the person. The vehicle 104 may be
identified by a license plate, through wireless communication
interrogation, or other mechanisms. Alternatively, the person may
be recognized using facial recognition.
[0020] The vehicle 104 may be equipped with a location system
(e.g., Global Positioning System (GPS) or GLONASS). Using the
location system, the vehicle 104 is able to determine the location,
direction of travel, and velocity. This information may be combined
with a map of outdoor advertising apparatus 102 that have
interactive systems and the analysis of the driver's gesture to
determine a particular outdoor advertising apparatus 102. The
driver's gesture may be detected by an onboard inward-facing camera
installed on or in the vehicle 104.
[0021] In another mode, the vehicle 104 may receive broadcasted
signals (e.g., beacon) from the outdoor advertising apparatus 102
as the vehicle 104 approaches. The information in the broadcasted
signals may be filtered, processed, or otherwise examined to
determine whether to present optional actions or information to an
occupant of the vehicle 104 (e.g., via an IVI system).
[0022] In another mode, the vehicle 104 may have a planned route
(e.g., a route from a navigation system in the IVI). The vehicle
104 may communicate with the outdoor advertising apparatus 102 or
the advertising system 110 to obtain one or more sets of
information related to outdoor advertising apparatus 102 along the
route. The route may be used by the advertising system 110 to
identify recommendations or suggestions to the driver, which may be
related to outdoor advertising apparatus 102 along the route.
Recommendations or suggestions may include options such as shopping
venues, scenic outlooks, tourists stops, information kiosks, or the
like, related to content on one or more outdoor advertising
apparatus 102 along the route. Additionally, the advertising system
110 may push content related to outdoor advertising apparatus 102
identified as being on the route. The content may be large (e.g.,
several megabytes or gigabytes) such that transmitting such content
to the vehicle 104 as it approaches the outdoor advertising
apparatus 102 may be difficult or unfeasible. For example, an
outdoor advertising apparatus 102 advertising a hotel may be
identified as being along a route. A movie advertising some of the
features or amenities of the hotel may be downloaded to the vehicle
104 in anticipation that the vehicle 104 may pass the outdoor
advertising apparatus 102. When the vehicle 104 is detected as
being near the outdoor advertising apparatus 102, such as with a
location system (e.g., GPS or GLONASS), the movie may begin to play
on the vehicle's IVI system.
[0023] Some outdoor advertising apparatus 102 may have
advertisements that rotate or change periodically. The advertising
system 110 may be used to schedule the advertisements. The vehicle
104 may query the advertising system 110 to determine when an
advertisement is scheduled to be displayed to synchronize the
content shown to a person in the vehicle 104 with the advertisement
being shown when the vehicle 104 is near or passing the outdoor
advertising apparatus 102. This interaction may be used to
synchronize in-vehicle content with the advertisement shown on the
outdoor advertising apparatus 102 for any of the modes. For
example, when a person points at the outdoor advertising apparatus
102 to indicate interest in the advertisement just before the
advertisement is scheduled to change, the IVI may timestamp the
person's gesture and then synchronize the gesture with the
advertisement that was shown at the time of the gesture (e.g., by
communicating with the outdoor advertising apparatus 102 or the
advertising system 110).
[0024] FIG. 2 is a flowchart illustrating process and control flow
200 for interacting with digital signage, according to an
embodiment. A user informs the IVI system that she wants to
interact with a digital billboard (stage 202). The user points at
the billboard to specify which billboard (stage 204). Using sensor
data from the vehicle (item 206) and other data from the billboard
(item 208), the IVI obtains an identification of the billboard
(stage 210). The billboard identification may be a unique number, a
public key, or other identification. The billboard identification
may be encoded in a bar code (e.g., QR code) that is read from the
billboard. The key is sent to an advertising system (stage 212) to
request the interaction options. Interaction options may include,
but are not limited to obtaining additional information related to
the content of the billboard (e.g., an address, a website, a price
list, an inventory list, etc.), a mechanism to contact a person
associated with the content of the billboard (e.g., to originate a
phone call), or an option to initiate a navigation route to a
location associated with the content. At stage 214, the available
interaction options are transmitted to the IVI, which are then
presented to the user. The user may then use the IVI to initiate
additional interactions with the billboard (stage 216). The IVI may
offer to create or change the navigation route (option 218) or
additional interaction options (option 220).
[0025] FIG. 3 is a flowchart illustrating process and control flow
300 for interacting with digital signage, according to an
embodiment. At stage 302, a vehicle approaches a billboard. The
vehicle may have a planned route, in which case, the billboard may
communicate its content (operation 304) in advance of when the
vehicle is actually approaching the billboard (e.g., at the start
of the trip). Depending on the size of the content, the billboard
may communicate its content as the vehicle approaches (e.g., within
200 meters). The billboard may alternatively announce its presence
(operation 306) as the vehicle approaches. For example, as the
vehicle is moving in a certain direction, the location of the
vehicle obtained by GPS, may be used to determine upcoming roadside
billboards on the route. The billboard may broadcast a signal such
that the IVI picks up the signal when it is within a certain
distance from the billboard (e.g., a half a mile). The IVI may
accept the information (stage 308). The IVI may then determine
whether the billboard is likely interesting to an occupant of the
vehicle (e.g., using a machine learning process) and continue
interacting with the billboard based on the determination. At stage
310, the IVI correlates data with its sensors and any navigation
route that is currently active. For example, the IVI may obtain GPS
information, navigation route information, etc. (item 312) to
determine where the vehicle is and where it is headed. This
information may be useful to determine attraction, detours, or
other route information to suggest to the driver. The IVI may
present suggestions based on the billboard information and the
planned route (stage 314). For example, a person driving past a
digital sign for a fast food restaurant may be provided an option
to create a detour in the navigation system to go to the restaurant
(e.g., option 316) or call ahead to the restaurant to create a
reservation (e.g., option 318) using an in-vehicle phone operated
by the IVI.
[0026] FIG. 4 illustrates a use case of interacting with digital
signage, according to an embodiment. A driver may gesture 402 to a
digital signage 404. The gesture 402 indicates that the driver is
interested in the contents of the digital signage 404. In response
to the gesture 402, an IVI system 406 may query the digital signage
404 for more information. The IVI system 406 may present one or
more options to the driver, where the options are related to the
content of the digital signage 404. In this example, the digital
signage 404 is advertising for a bank. The options presented on the
IVI system 406 include an option to request a meeting with the
banker in the advertisement, an option to call a current banker,
and an option to obtain an expense list. Upon choosing the option
to request a meeting with the banker, the IVI system 406 may dial
the bank using a car phone or a mobile device coupled to the IVI
system 406. Similarly, the option to call the current banker may
initiate a phone call via the IVI system 406. The expense list may
include details for various accounts (e.g., checking, savings,
money market, etc.), home loan origination and fees, current
savings or loan rates, overdraft fees, and the like. The expense
list may be provided to an auxiliary device, such as the driver's
mobile phone. Other options may be provided, such as directions or
navigation to the closest branch.
[0027] FIG. 5 is a block diagram illustrating a system 500 for
interacting with digital signage, according to an embodiment. The
system 500 includes an identification module 502, a communication
module 504, and a presentation module 506.
[0028] The identification module 502 may be configured to identify,
at an onboard system in a vehicle, a first roadside digital
signage, the first roadside digital signage having first
content.
[0029] The communication module 504 may be configured to receive a
first option to perform a first action related to the first
content.
[0030] The presentation module 506 may be configured to display the
first option via the onboard system.
[0031] In an embodiment, to identify the first roadside digital
signage, the identification module 502 is to receive an indication
of a gesture of an occupant in the vehicle and determine that the
gesture marks the first roadside digital signage. In a further
embodiment, the gesture comprises a pointing action. In an
embodiment, the identification module 502 is to query the first
roadside digital signage marked by the gesture for an
identification and receive the identification. The identification
may be any type of locally or globally unique identifier, such as a
public key. In an embodiment, to receive the first option to
perform the first action related to the first content, the
identification module 502 is to query a signage service with the
identification for options available from the first digital signage
identified by the identification and receive the options
corresponding to the first digital signage from the signage
service, the first option as one of the options. The signage
service may solely manage digital signage or may offer additional
advertising services, such as the advertising system 110.
[0032] In an embodiment, to identify the first roadside digital
signage, the identification module 502 is to analyze a navigation
route of the vehicle to identify a set of roadside digital signage
along the navigation route and identify the first roadside digital
signage as a member of the set of roadside digital signage along
the navigation route.
[0033] In an embodiment, to identify the first roadside digital
signage, the identification module 502 is to receive a beacon
signal from the first roadside digital signage and obtain an
identification of the first roadside digital signage from the
beacon signal. The signal may be broadcast over any type of
network, such as those described above with respect to network
108.
[0034] In an embodiment, the first option to perform the first
action related to the first content includes one of: an option to
contact a party associated with the content, an option to set a
navigation route to travel to a location associated with the
content, or an option to obtain additional information related to
the content. It is understood that other options may be provided as
well.
[0035] In an embodiment, to display the first option via the
onboard system, the presentation module 506 is to display the first
option via an in-dash display in the vehicle. In an embodiment, to
display the first option via the onboard system, the presentation
module 506 is to cause the display of the first option via a
personal mobile device. The personal mobile device may be a
wearable device, a mobile phone, a tablet computer, a laptop
computer, or the like. In embodiments, the personal mobile device
includes one of a smartphone, a wearable device, or a portable
computer.
[0036] In an embodiment, the identification module 502 is to
identify, at the onboard system in a vehicle, a second roadside
digital signage, the second roadside digital signage located
proximate to the first roadside digital signage and the second
roadside digital signage having second content, where the
communication module 504 is to receive an second option to perform
a second action related to the second content, and where the
presentation module 506 is to display the first option and the
second option via the onboard system. For example, in some
situations, multiple digital signage may be closely placed, perhaps
even on the same billboard or mounting. In such an instance, the
onboard system may obtain information from all signage in the
proximate area and provide it to the user. The information may be
displayed in various formats, such as with a list, in separate
dialog boxes, on separate screens or pages, or the like. In an
embodiment, to display the first option and the second option via
the onboard system, the presentation module 506 is to display the
first option and the second option in a scrollable list.
[0037] FIG. 6 is a flowchart illustrating a method 600 of
interacting with digital signage, according to an embodiment. At
block 602, a first roadside digital signage is identified at an
onboard system in a vehicle, the first roadside digital signage
having first content.
[0038] At block 604, a first option to perform a first action
related to the first content is received.
[0039] At block 606, the first option is displayed via the onboard
system.
[0040] In an embodiment, identifying the first roadside digital
signage comprises receiving an indication of a gesture of an
occupant in the vehicle and determining that the gesture marks the
first roadside digital signage. In a further embodiment, the
gesture comprises a pointing action. In a further embodiment, the
method 600 includes querying the first roadside digital signage
marked by the gesture for an identification and receiving the
identification. In a further embodiment, receiving the first option
to perform the first action related to the first content comprises
querying a signage service with the identification for options
available from the first digital signage identified by the
identification and receiving the options corresponding to the first
digital signage from the signage service, the first option as one
of the options.
[0041] In an embodiment, identifying the first roadside digital
signage comprises analyzing a navigation route of the vehicle to
identify a set of roadside digital signage along the navigation
route and identifying the first roadside digital signage as a
member of the set of roadside digital signage along the navigation
route.
[0042] In an embodiment, identifying the first roadside digital
signage comprises receiving a beacon signal from the first roadside
digital signage and obtaining an identification of the first
roadside digital signage from the beacon signal.
[0043] In an embodiment, the first option to perform the first
action related to the first content includes one of: an option to
contact a party associated with the content, an option to set a
navigation route to travel to a location associated with the
content, or an option to obtain additional information related to
the content.
[0044] In an embodiment, displaying the first option via the
onboard system comprises displaying the first option via an in-dash
display in the vehicle. In an embodiment, displaying the first
option via the onboard system comprises displaying the first option
via a personal mobile device. In a further embodiment, the personal
mobile device includes one of a smartphone, a wearable device, or a
portable computer.
[0045] In an embodiment, the method 600 includes identifying, at
the onboard system in a vehicle, a second roadside digital signage,
the second roadside digital signage located proximate to the first
roadside digital signage and the second roadside digital signage
having second content; receiving an second option to perform a
second action related to the second content; and displaying the
first option and the second option via the onboard system. In a
further embodiment, displaying the first option and the second
option via the onboard system comprises displaying the first option
and the second option in a scrollable list.
[0046] Embodiments may be implemented in one or a combination of
hardware, firmware, and software. Embodiments may also be
implemented as instructions stored on a machine-readable storage
device, which may be read and executed by at least one processor to
perform the operations described herein. A machine-readable storage
device may include any non-transitory mechanism for storing
information in a form readable by a machine (e.g., a computer). For
example, a machine-readable storage device may include read-only
memory (ROM), random-access memory (RAM), magnetic disk storage
media, optical storage media, flash-memory devices, and other
storage devices and media.
[0047] Examples, as described herein, may include, or may operate
on, logic or a number of components, modules, or mechanisms.
Modules may be hardware, software, or firmware communicatively
coupled to one or more processors in order to carry out the
operations described herein. Modules may hardware modules, and as
such modules may be considered tangible entities capable of
performing specified operations and may be configured or arranged
in a certain manner. In an example, circuits may be arranged (e.g.,
internally or with respect to external entities such as other
circuits) in a specified manner as a module. In an example, the
whole or part of one or more computer systems (e.g., a standalone,
client or server computer system) or one or more hardware
processors may be configured by firmware or software (e.g.,
instructions, an application portion, or an application) as a
module that operates to perform specified operations. In an
example, the software may reside on a machine-readable medium. In
an example, the software, when executed by the underlying hardware
of the module, causes the hardware to perform the specified
operations. Accordingly, the term hardware module is understood to
encompass a tangible entity, be that an entity that is physically
constructed, specifically configured (e.g., hardwired), or
temporarily (e.g., transitorily) configured (e.g., programmed) to
operate in a specified manner or to perform part or all of any
operation described herein. Considering examples in which modules
are temporarily configured, each of the modules need not be
instantiated at any one moment in time. For example, where the
modules comprise a general-purpose hardware processor configured
using software; the general-purpose hardware processor may be
configured as respective different modules at different times.
Software may accordingly configure a hardware processor, for
example, to constitute a particular module at one instance of time
and to constitute a different module at a different instance of
time. Modules may also be software or firmware modules, which
operate to perform the methodologies described herein.
[0048] FIG. 7 is a block diagram illustrating a machine in the
example form of a computer system 700, within which a set or
sequence of instructions may be executed to cause the machine to
perform any one of the methodologies discussed herein, according to
an example embodiment. In alternative embodiments, the machine
operates as a standalone device or may be connected (e.g.,
networked) to other machines. In a networked deployment, the
machine may operate in the capacity of either a server or a client
machine in server-client network environments, or it may act as a
peer machine in peer-to-peer (or distributed) network environments.
The machine may be an onboard vehicle system, wearable device,
personal computer (PC), a tablet PC, a hybrid tablet, a personal
digital assistant (PDA), a mobile telephone, or any machine capable
of executing instructions (sequential or otherwise) that specify
actions to be taken by that machine. Further, while only a single
machine is illustrated, the term "machine" shall also be taken to
include any collection of machines that individually or jointly
execute a set (or multiple sets) of instructions to perform any one
or more of the methodologies discussed herein. Similarly, the term
"processor-based system" shall be taken to include any set of one
or more machines that are controlled by or operated by a processor
(e.g., a computer) to individually or jointly execute instructions
to perform any one or more of the methodologies discussed
herein.
[0049] Example computer system 700 includes at least one processor
702 (e.g., a central processing unit (CPU), a graphics processing
unit (GPU) or both, processor cores, compute nodes, etc.), a main
memory 704 and a static memory 706, which communicate with each
other via a link 708 (e.g., bus). The computer system 700 may
further include a video display unit 710, an alphanumeric input
device 712 (e.g., a keyboard), and a user interface (UI) navigation
device 714 (e.g., a mouse). In one embodiment, the video display
unit 710, input device 712 and UI navigation device 714 are
incorporated into a touch screen display. The computer system 700
may additionally include a storage device 716 (e.g., a drive unit),
a signal generation device 718 (e.g., a speaker), a network
interface device 720, and one or more sensors (not shown), such as
a global positioning system (GPS) sensor, compass, accelerometer,
or other sensor.
[0050] The storage device 716 includes a machine-readable medium
722 on which is stored one or more sets of data structures and
instructions 724 (e.g., software) embodying or utilized by any one
or more of the methodologies or functions described herein. The
instructions 724 may also reside, completely or at least partially,
within the main memory 704, static memory 706, and/or within the
processor 702 during execution thereof by the computer system 700,
with the main memory 704, static memory 706, and the processor 702
also constituting machine-readable media.
[0051] While the machine-readable medium 722 is illustrated in an
example embodiment to be a single medium, the term
"machine-readable medium" may include a single medium or multiple
media (e.g., a centralized or distributed database, and/or
associated caches and servers) that store the one or more
instructions 724. The term "machine-readable medium" shall also be
taken to include any tangible medium that is capable of storing,
encoding or carrying instructions for execution by the machine and
that cause the machine to perform any one or more of the
methodologies of the present disclosure or that is capable of
storing, encoding or carrying data structures utilized by or
associated with such instructions. The term "machine-readable
medium" shall accordingly be taken to include, but not be limited
to, solid-state memories, and optical and magnetic media. Specific
examples of machine-readable media include non-volatile memory,
including but not limited to, by way of example, semiconductor
memory devices (e.g., electrically programmable read-only memory
(EPROM), electrically erasable programmable read-only memory
(EEPROM)) and flash memory devices; magnetic disks such as internal
hard disks and removable disks; magneto-optical disks; and CD-ROM
and DVD-ROM disks.
[0052] The instructions 724 may further be transmitted or received
over a communications network 726 using a transmission medium via
the network interface device 720 utilizing any one of a number of
well-known transfer protocols (e.g., HTTP). Examples of
communication networks include a local area network (LAN), a wide
area network (WAN), the Internet, mobile telephone networks, plain
old telephone (POTS) networks, wireless data networks (e.g., Wi-Fi,
3G, and 4G LTE/LTE-A or WiMAX networks), and roadside gateways. The
term "transmission medium" shall be taken to include any intangible
medium that is capable of storing, encoding, or carrying
instructions for execution by the machine, and includes digital or
analog communications signals or other intangible medium to
facilitate communication of such software.
Additional Notes & Examples
[0053] Example 1 includes subject matter (such as a device,
apparatus, or machine) for interacting with digital signage
comprising: an identification module to identify, at an onboard
system in a vehicle, a first roadside digital signage, the first
roadside digital signage having first content; a communication
module to receive a first option to perform a first action related
to the first content; and a presentation module to display the
first option via the onboard system.
[0054] In Example 2, the subject matter of Example 1 may include,
wherein to identify the first roadside digital signage, the
identification module is to: receive an indication of a gesture of
an occupant in the vehicle; and determine that the gesture marks
the first roadside digital signage.
[0055] In Example 3, the subject matter of any one of Examples 1 to
2 may include, wherein the gesture comprises a pointing action.
[0056] In Example 4, the subject matter of any one of Examples 1 to
3 may include, wherein the identification module is to: query the
first roadside digital signage marked by the gesture for an
identification; and receive the identification.
[0057] In Example 5, the subject matter of any one of Examples 1 to
4 may include, wherein to receive the first option to perform the
first action related to the first content, the identification
module is to: query a signage service with the identification for
options corresponding to the first digital signage identified by
the identification; and receive the options corresponding to the
first digital signage from the signage service, the first option as
one of the options.
[0058] In Example 6, the subject matter of any one of Examples 1 to
5 may include, wherein to identify the first roadside digital
signage, the identification module is to: analyze a navigation
route of the vehicle to identify a set of roadside digital signage
along the navigation route; and identify the first roadside digital
signage as a member of the set of roadside digital signage along
the navigation route.
[0059] In Example 7, the subject matter of any one of Examples 1 to
6 may include, wherein to identify the first roadside digital
signage, the identification module is to: receive a beacon signal
from the first roadside digital signage; and obtain an
identification of the first roadside digital signage from the
beacon signal.
[0060] In Example 8, the subject matter of any one of Examples 1 to
7 may include, wherein the first option to perform the first action
related to the first content includes one of: an option to contact
a party associated with the content, an option to set a navigation
route to travel to a location associated with the content, or an
option to obtain additional information related to the content.
[0061] In Example 9, the subject matter of any one of Examples 1 to
8 may include, wherein to display the first option via the onboard
system, the presentation module is to: display the first option via
an in-dash display in the vehicle.
[0062] In Example 10, the subject matter of any one of Examples 1
to 9 may include, wherein to display the first option via the
onboard system, the presentation module is to: cause the display of
the first option via a personal mobile device.
[0063] In Example 11, the subject matter of any one of Examples 1
to 10 may include, wherein the personal mobile device includes one
of a smartphone, a wearable device, or a portable computer.
[0064] In Example 12, the subject matter of any one of Examples 1
to 11 may include, wherein the identification module is to
identify, at the onboard system in a vehicle, a second roadside
digital signage, the second roadside digital signage located
proximate to the first roadside digital signage and the second
roadside digital signage having second content; wherein the
communication module is to receive an second option to perform a
second action related to the second content; and wherein the
presentation module is to display the first option and the second
option via the onboard system.
[0065] In Example 13, the subject matter of any one of Examples 1
to 12 may include, wherein to display the first option and the
second option via the onboard system, the presentation module is
to: display the first option and the second option in a scrollable
list.
[0066] Example 14 includes subject matter (such as a method, means
for performing acts, machine readable medium including instructions
that when performed by a machine cause the machine to performs
acts, or an apparatus to perform) for interacting with digital
signage comprising: identifying, at an onboard system in a vehicle,
a first roadside digital signage, the first roadside digital
signage having first content; receiving a first option to perform a
first action related to the first content; and displaying the first
option via the onboard system.
[0067] In Example 15, the subject matter of Example 14 may include,
wherein identifying the first roadside digital signage comprises:
receiving an indication of a gesture of an occupant in the vehicle;
and determining that the gesture marks the first roadside digital
signage.
[0068] In Example 16, the subject matter of any one of Examples 14
to 15 may include, wherein the gesture comprises a pointing
action.
[0069] In Example 17, the subject matter of any one of Examples 14
to 16 may include, querying the first roadside digital signage
marked by the gesture for an identification; and receiving the
identification.
[0070] In Example 18, the subject matter of any one of Examples 14
to 17 may include, wherein receiving the first option to perform
the first action related to the first content comprises: querying a
signage service with the identification for options available from
the first digital signage identified by the identification; and
receiving the options corresponding to the first digital signage
from the signage service, the first option as one of the
options.
[0071] In Example 19, the subject matter of any one of Examples 14
to 18 may include, wherein identifying the first roadside digital
signage comprises: analyzing a navigation route of the vehicle to
identify a set of roadside digital signage along the navigation
route; and identifying the first roadside digital signage as a
member of the set of roadside digital signage along the navigation
route.
[0072] In Example 20, the subject matter of any one of Examples 14
to 19 may include, wherein identifying the first roadside digital
signage comprises: receiving a beacon signal from the first
roadside digital signage; and obtaining an identification of the
first roadside digital signage from the beacon signal.
[0073] In Example 21, the subject matter of any one of Examples 14
to 20 may include, wherein the first option to perform the first
action related to the first content includes one of: an option to
contact a party associated with the content, an option to set a
navigation route to travel to a location associated with the
content, or an option to obtain additional information related to
the content.
[0074] In Example 22, the subject matter of any one of Examples 14
to 21 may include, wherein displaying the first option via the
onboard system comprises: displaying the first option via an
in-dash display in the vehicle.
[0075] In Example 23, the subject matter of any one of Examples 14
to 22 may include, wherein displaying the first option via the
onboard system comprises: displaying the first option via a
personal mobile device.
[0076] In Example 24, the subject matter of any one of Examples 14
to 23 may include, wherein the personal mobile device includes one
of a smartphone, a wearable device, or a portable computer.
[0077] In Example 25, the subject matter of any one of Examples 14
to 24 may include, identifying, at the onboard system in a vehicle,
a second roadside digital signage, the second roadside digital
signage located proximate to the first roadside digital signage and
the second roadside digital signage having second content;
receiving an second option to perform a second action related to
the second content; and displaying the first option and the second
option via the onboard system.
[0078] In Example 26, the subject matter of any one of Examples 14
to 25 may include, wherein displaying the first option and the
second option via the onboard system comprises: displaying the
first option and the second option in a scrollable list.
[0079] Example 27 includes at least one machine-readable medium
including instructions, which when executed by a machine, cause the
machine to perform operations of any of the Examples 14-26.
[0080] Example 28 includes an apparatus comprising means for
performing any of the Examples 14-26.
[0081] Example 29 includes subject matter (such as a device,
apparatus, or machine) for interacting with digital signage
comprising: means for identifying, at an onboard system in a
vehicle, a first roadside digital signage, the first roadside
digital signage having first content; means for receiving a first
option to perform a first action related to the first content; and
means for displaying the first option via the onboard system.
[0082] In Example 30, the subject matter of Example 29 may include,
wherein the means for identifying the first roadside digital
signage comprise: means for receiving an indication of a gesture of
an occupant in the vehicle; and means for determining that the
gesture marks the first roadside digital signage.
[0083] In Example 31, the subject matter of any one of Examples 29
to 30 may include, wherein the gesture comprises a pointing
action.
[0084] In Example 32, the subject matter of any one of Examples 29
to 31 may include, means for querying the first roadside digital
signage marked by the gesture for an identification; and means for
receiving the identification.
[0085] In Example 33, the subject matter of any one of Examples 29
to 32 may include, wherein the means for receiving the first option
to perform the first action related to the first content comprise:
means for querying a signage service with the identification for
options available from the first digital signage identified by the
identification; and means for receiving the options corresponding
to the first digital signage from the signage service, the first
option as one of the options.
[0086] In Example 34, the subject matter of any one of Examples 29
to 33 may include, wherein the means for identifying the first
roadside digital signage comprise: means for analyzing a navigation
route of the vehicle to identify a set of roadside digital signage
along the navigation route; and means for identifying the first
roadside digital signage as a member of the set of roadside digital
signage along the navigation route.
[0087] In Example 35, the subject matter of any one of Examples 29
to 34 may include, wherein the means for identifying the first
roadside digital signage comprise: means for receiving a beacon
signal from the first roadside digital signage; and means for
obtaining an identification of the first roadside digital signage
from the beacon signal.
[0088] In Example 36, the subject matter of any one of Examples 29
to 35 may include, wherein the first option to perform the first
action related to the first content includes one of: an option to
contact a party associated with the content, an option to set a
navigation route to travel to a location associated with the
content, or an option to obtain additional information related to
the content.
[0089] In Example 37, the subject matter of any one of Examples 29
to 36 may include, wherein the means for displaying the first
option via the onboard system comprise: means for displaying the
first option via an in-dash display in the vehicle.
[0090] In Example 38, the subject matter of any one of Examples 29
to 37 may include, wherein the means for displaying the first
option via the onboard system comprise: means for displaying the
first option via a personal mobile device.
[0091] In Example 39, the subject matter of any one of Examples 29
to 38 may include, wherein the personal mobile device includes one
of a smartphone, a wearable device, or a portable computer.
[0092] In Example 40, the subject matter of any one of Examples 29
to 39 may include, means for identifying, at the onboard system in
a vehicle, a second roadside digital signage, the second roadside
digital signage located proximate to the first roadside digital
signage and the second roadside digital signage having second
content; means for receiving an second option to perform a second
action related to the second content; and means for displaying the
first option and the second option via the onboard system.
[0093] In Example 41, the subject matter of any one of Examples 29
to 40 may include, wherein the means for displaying the first
option and the second option via the onboard system comprise: means
for displaying the first option and the second option in a
scrollable list.
[0094] The above detailed description includes references to the
accompanying drawings, which form a part of the detailed
description. The drawings show, by way of illustration, specific
embodiments that may be practiced. These embodiments are also
referred to herein as "examples." Such examples may include
elements in addition to those shown or described. However, also
contemplated are examples that include the elements shown or
described. Moreover, also contemplate are examples using any
combination or permutation of those elements shown or described (or
one or more aspects thereof), either with respect to a particular
example (or one or more aspects thereof), or with respect to other
examples (or one or more aspects thereof) shown or described
herein.
[0095] Publications, patents, and patent documents referred to in
this document are incorporated by reference herein in their
entirety, as though individually incorporated by reference. In the
event of inconsistent usages between this document and those
documents so incorporated by reference, the usage in the
incorporated reference(s) are supplementary to that of this
document; for irreconcilable inconsistencies, the usage in this
document controls.
[0096] In this document, the terms "a" or "an" are used, as is
common in patent documents, to include one or more than one,
independent of any other instances or usages of "at least one" or
"one or more." In this document, the term "or" is used to refer to
a nonexclusive or, such that "A or B" includes "A but not B," "B
but not A," and "A and B," unless otherwise indicated. In the
appended claims, the terms "including" and "in which" are used as
the plain-English equivalents of the respective terms "comprising"
and "wherein." Also, in the following claims, the terms "including"
and "comprising" are open-ended, that is, a system, device,
article, or process that includes elements in addition to those
listed after such a term in a claim are still deemed to fall within
the scope of that claim. Moreover, in the following claims, the
terms "first," "second," and "third," etc. are used merely as
labels, and are not intended to suggest a numerical order for their
objects.
[0097] The above description is intended to be illustrative, and
not restrictive. For example, the above-described examples (or one
or more aspects thereof) may be used in combination with others.
Other embodiments may be used, such as by one of ordinary skill in
the art upon reviewing the above description. The Abstract is to
allow the reader to quickly ascertain the nature of the technical
disclosure. It is submitted with the understanding that it will not
be used to interpret or limit the scope or meaning of the claims.
Also, in the above Detailed Description, various features may be
grouped together to streamline the disclosure. However, the claims
may not set forth every feature disclosed herein as embodiments may
feature a subset of said features. Further, embodiments may include
fewer features than those disclosed in a particular example. Thus,
the following claims are hereby incorporated into the Detailed
Description, with a claim standing on its own as a separate
embodiment. The scope of the embodiments disclosed herein is to be
determined with reference to the appended claims, along with the
full scope of equivalents to which such claims are entitled.
* * * * *