U.S. patent application number 14/780458 was filed with the patent office on 2016-05-19 for systems and methods for advertising.
The applicant listed for this patent is UNLOCKD MEDIA PTY. LTD.. Invention is credited to Christopher Kerrisk, Akhilesh Matura, Ajmer Singh, Craig Watt.
Application Number | 20160140616 14/780458 |
Document ID | / |
Family ID | 49882680 |
Filed Date | 2016-05-19 |
United States Patent
Application |
20160140616 |
Kind Code |
A1 |
Kerrisk; Christopher ; et
al. |
May 19, 2016 |
Systems and Methods for Advertising
Abstract
The present disclosure is related to systems, methods, and/or
processor readable media for presenting advertisements and/or other
content. In certain embodiments, the disclosure relates to systems
and/or methods for presenting advertisement and/or other content on
mobile devices where advertisements and/or other content are
displayed on the mobile device on unlocking of the device.
Inventors: |
Kerrisk; Christopher;
(Newport, AU) ; Watt; Craig; (Williamstown,
AU) ; Singh; Ajmer; (Uttarakhand, IN) ;
Matura; Akhilesh; (Uttarakhand, IN) |
|
Applicant: |
Name |
City |
State |
Country |
Type |
UNLOCKD MEDIA PTY. LTD. |
Williamstown |
|
AU |
|
|
Family ID: |
49882680 |
Appl. No.: |
14/780458 |
Filed: |
August 7, 2014 |
PCT Filed: |
August 7, 2014 |
PCT NO: |
PCT/AU2014/000794 |
371 Date: |
September 25, 2015 |
Current U.S.
Class: |
705/14.64 |
Current CPC
Class: |
G06Q 30/0226 20130101;
H04W 12/08 20130101; G06Q 30/0277 20130101; G06Q 30/0267 20130101;
G06Q 30/0261 20130101; H04L 67/02 20130101 |
International
Class: |
G06Q 30/02 20060101
G06Q030/02 |
Foreign Application Data
Date |
Code |
Application Number |
Aug 7, 2013 |
AU |
2013902962 |
Nov 26, 2013 |
AU |
2013101551 |
Claims
1.-19. (canceled)
20. A method for advertising on a mobile device comprising:
receiving registration details of a user of said mobile device and
effecting registration of said user; and retrieving an
advertisement from an advertisement library stored on a database
and displaying said advertisement on a screen of said mobile
device, wherein said advertisement is displayed on said screen of
said mobile device on unlocking of said screen, prior to the
display of a homepage of said mobile device.
21.-37. (canceled)
38. A computer readable medium containing programming instructions
that cause a computer processor to perform the steps of: receiving
registration details of a user of said mobile device and effecting
registration of said user; and retrieving an advertisement from an
advertisement library stored on a database and displaying said
advertisement on a screen of said mobile device, wherein said
advertisement is displayed on said screen of said mobile device on
unlocking of said screen, prior to the display of a homepage of
said mobile device.
39. A method according to claim 20, wherein the advertisement
provides an incentive to the user, for example in return for having
the advertisement displayed on unlocking of the screen of the
mobile device.
40. A method according to claim 20, wherein when a user opts in to
receiving advertisements on unlocking of the screen of their mobile
device, said method comprises pushing a plurality of advertisements
to the mobile device at a predetermined time, for example
overnight.
41. A method according to claim 40, comprising storing said
plurality of advertisements on the mobile device and accessing said
advertisements each time the user unlocks the screen of the
device.
42. A method according to claim 40, wherein the user can opt to
view all of the plurality of advertisements pushed to the mobile
device at one time, in which case advertisements will not be
displayed on subsequent unlocking of the mobile device.
43. A method according to claim 40, comprising removing the
plurality of advertisements from the mobile device after a
predetermined time frame and replacing them with a new plurality of
advertisements.
44. A method according to claim 43, comprising pushing a set of
advertisements to the mobile device overnight, displaying some or
all of the set of advertisements on the mobile device during the
course of the following day on unlocking of the screen of said
mobile device, removing the set of advertisements from the mobile
device on the following night and replacing them with a subsequent
set of advertisements.
45. A method according to claim 20, wherein said registration
details include loyalty program details of said user.
46. A method according to claim 20, wherein said registration
details include user preferences for subject matter of
advertisements to be retrieved from said advertisement library.
47. A method according to claim 20, comprising providing a tap
through to said homepage of said mobile device on displaying said
advertisement on said mobile device.
48. A method according to claim 20, comprising providing a tap
through to user options including one or more of save, share,
favourites, stop advertiser or block, loyalty programs and on/off
on displaying said advertisement on said mobile device.
49. A method according to claim 48, wherein said save option
facilitates saving of said advertisement.
50. A method according to claim 48, wherein said share option
facilitates sharing of said advertisement with contact via email,
SMS, MMS, Facebook, Twitter or other social media.
51. A method according to claim 48, wherein said favourites option
facilitates searching for a previously saved advertisement.
52. A method according to claim 48, wherein said stop advertiser or
block option facilitates blocking of an advertisement retrieved
from said advertisement library and/or blocking of all
advertisements from an advertiser and/or relating to a particular
subject matter.
53. A method according to claim 48, wherein said loyalty programs
option facilitates entry of loyalty programs of said user whereby
said user can receive loyalty program advertising on said mobile
device through said application software.
54. A method according to claim 48, wherein said on/off option
facilitates adding or removing advertisements being retrieved and
displayed on said mobile device on unlocking said screen.
55. A method according to claim 20, comprising selecting
advertisements to be displayed on said mobile device on the basis
one or more of preloaded user preferences, user demographic and
user data collected from said mobile device, such as geo-location
and geo-targeting data.
Description
CROSS REFERENCE TO RELATED APPLICATIONS
[0001] This application claims priority to Australian Provisional
Patent Application No. 2013902962, entitled System and Method for
Advertising, filed on Aug. 7, 2013 and Australian Innovation Patent
No. 2013101551, entitled System and Method for Advertising, filed
on Aug. Nov. 26, 2013. Each of these applications is incorporated
herein by reference in their entirety. Also incorporated by
reference in its entirety is PCT Patent Application No. ______,
entitled "Systems, Devices and Methods for Displaying Digital
Content on a Display" to be filed on or before 7 Aug. 2014.
FIELD
[0002] The present disclosure relates to systems and/or methods for
advertising. In certain embodiments, the disclosure relates to
systems and/or methods for advertising on mobile devices where
advertisements are displayed on the mobile device on unlocking of
the device prior to display of the homepage of the device.
BACKGROUND
[0003] The display of advertising material on mobile devices is, of
course, known. For example, many companies advertise merchandise
and special offers on sites available through mobile devices. Some
retailers and serviced providers also provide Apps that advertise
goods and services and facilitate purchase of those goods and
services.
[0004] Other on-line retailers advertise special deals via email on
mobile devices, providing links through to the deals and the
opportunity to purchase the relevant goods or services.
[0005] In some markets, mobile advertising is most commonly seen as
a Mobile Web Banner (top of page) or Mobile Web Poster (bottom of
page banner), while in others, it is dominated by SMS advertising.
Other forms of mobile advertising include MMS advertising,
advertising within mobile games and mobile videos, during mobile TV
receipt, full-screen interstitials, which appear while a requested
item of mobile content or mobile web page is loading up, and audio
advertisements that can take the form of a jingle before a
voicemail recording, or an audio recording played while interacting
with a telephone-based service such as movie ticketing or directory
assistance.
[0006] The effectiveness of a mobile media ad campaign can be
measured in a variety of ways. The main measurements are
impressions (views) and click-through rates. They are also sold to
advertisers by views (Cost Per Impression) or by click-through
(Cost Per Click). Additional measurements include conversion rates,
such as click-to-call rates and other degrees of interactive
measurement.
[0007] Mobile media can run on a mobile web page or within a mobile
application, often referred to as in-App.
[0008] One of the popular models in mobile advertising is Cost Per
Install (CPI) where the pricing model is based on the user
installing an App on their mobile phone. CPI Mobile Advertising
Networks work either as incentive or non-incentive. In the
incentive model the user is given virtual points or rewards to
install the game or App.
[0009] It would be advantage if an alternative incentive-based
advertising model could be devised that provides mobile device
users with advertisement displays of high quality. More
particularly, it would be advantageous if an advertising model
could be devised that provides mobile device users options relating
to advertisements received on their mobile device, for example in
terms of category of goods or services, or in more specific terms
of vendor, and so on.
[0010] The subject matter claimed herein is not limited to
embodiments that solve one or more disadvantages or that operate
only in environments such as those described above. Rather, this
background is only provided to illustrate one exemplary technology
area where some embodiments described herein may be practice.
[0011] Accordingly, systems and/or methods for solving these and
other problems disclosed herein are desirable. The present
disclosure is directed to overcome and/or ameliorate at least one
of the disadvantages of the prior art as will become apparent from
the discussion herein.
SUMMARY
[0012] According certain embodiments there is provided a system for
advertising on a mobile device comprising: [0013] a user interface
facilitating entry of registration details of a user of the system
and thereby registration of the user; and [0014] application
software adapted to retrieve an advertisement from an advertisement
library stored on a database and display the advertisement on a
screen of the mobile device, [0015] wherein the application
software is adapted to display the advertisement on the screen of
the mobile device on unlocking of the screen, prior to the display
of a homepage of the mobile device.
[0016] As used herein, the terms "on unlocking of the screen"
includes within its scope immediate display of the advertisement
when the screen of the mobile device is unlocked and display of the
advertisement within a period of time after the screen is unlocked.
That is, the term "on" should not be taken to limit the present
invention to instantaneous display of the advertisement. Usual
delays in processing and the like are also considered to fall
within the ambit of these terms.
[0017] In certain embodiments, the advertisement may provide an
incentive to the user of the system, for example in return for
having the advertisement displayed on unlocking of the screen of
the mobile device. That is, users of the system are incentivised to
have advertisements displayed on their mobile devices on unlocking
of their screens.
[0018] As used herein, the term "incentive" refers to any suitable
type of incentive, including, but not limited to, one or more of
the following: discounts, loyalty rewards and giveaways. That is,
any suitable form of incentive that may incentivise the user to
register on the system and opt in to receiving the advertisements.
The incentives may or may not be available only to users who
register on the system (i.e. system user only incentives).
[0019] Certain system embodiments, advantageously facilitates
retrieval of an advertisement from the advertisement library and
display of that advertisement on unlocking of the mobile device by
the user. As discussed herein, the application software may
facilitate turning this function off. That is, a user may be able
to opt out of receiving advertisements on unlocking their mobile
device. As such, an advertisement may also be retrieved from the
advertisement library and displayed on the screen on launching the
application software.
[0020] In certain embodiments, when a user opts in to receiving
advertisements on unlocking of the screen of their mobile device,
equating to a premium user of the system, a plurality of
advertisements are pushed to the mobile device at a predetermined
time, for example overnight. The advertisements may then be stored
on the mobile device and accessed each time, or a predetermined
number of times, the user unlocks the screen of the device on the
following day. This embodiment may provide commercial advantages as
the speed of display of the advertisements on unlocking of the
screen may be improved or potentially dramatically improved, and
internet connectivity may not be required to display the
advertisements (i.e. as the advertisements are queued on the mobile
device). According to this embodiment, if desired, a user may opt
to view the plurality of advertisements pushed to the mobile device
at one time, in which case advertisements will not be displayed on
subsequent unlocking of the mobile device (i.e. the pushed
advertisements will have been viewed). If desired, the plurality of
advertisements uploaded onto the mobile device may be removed from
the mobile device after a predetermined time frame and replaced
with a new plurality of advertisements. For example, one set of
advertisements may be pushed to the mobile device overnight, some,
a substantial portion or all of those advertisements displayed on
the mobile device during the course of the following day and the
set of advertisements removed from the mobile device on the
following night and replaced by a new set of advertisements.
[0021] The registration details collected from the user are not
particularly limited. These may generally include the usual
required fields of name, email address and password. Registration
details may also include loyalty program details of the user. For
example, these details may include details from loyalty programs
such as Frequent Flyer, Flybuys, Everyday Rewards, MyerOne and so
on.
[0022] The registration details may also include user preferences
for subject matter of advertisements to be retrieved from the
advertisement library. For example, a user may wish to receive all
advertisements, including incentives, for food and beverages,
holidays and travel, sporting events, concerts and theatre,
automotive and so on.
[0023] To facilitate easy navigation past the advertisement
displayed on the screen of the mobile device on unlocking of the
mobile device, in certain embodiments on display of the
advertisement the application software provides a tap through to
the homepage of the mobile device.
[0024] In order to provide additional functionality, on display of
the advertisement the application software may provide a tap
through to user options including one or more of save, share,
favourites, stop advertiser or block, loyalty programs and
on/off.
[0025] The save option advantageously facilitates saving of the
advertisement. As such, the user can retrieve saved advertisements
at a later time or date and consider them in more detail. The
advertisements may also include codes, such as barcodes or QR codes
that can be scanned to receive an incentive, for example a discount
at a store of the advertiser and so on.
[0026] The share option may facilitate sharing of the advertisement
with contacts of the user, for example via email, SMS, MMS,
Facebook, Twitter or other social media. Generally, links will be
provided to each form of delivery, or a substantial portion of the
forms of delivery, in the usual fashion.
[0027] As noted above, saved advertisement may be retrieved for
consideration and action at a later time or date. The favourites
option facilitates searching for a previously saved advertisement.
Once located, the advertisement can be retrieved and considered
and, for example, advantage taken of an incentive provided by the
advertisement, or action taken to share the advertisement with a
contact.
[0028] In some instances a user of the system may want to prevent
future advertisements from a particular advertiser and so on. The
stop advertiser or block option advantageously facilitates blocking
of an advertisement retrieved from the advertisement library and/or
blocking of advertisements from an advertiser and/or relating to a
particular subject matter.
[0029] The loyalty programs option may facilitate entry of loyalty
programs of the user. In that case, the user can receive loyalty
program advertising on the mobile device through the application
software. Advertising by loyalty programs may provide incentives
such as bonus loyalty points or special loyalty promotions to the
user.
[0030] In some instances, a user may wish to stop advertisements
from being automatically retrieved and displayed on their mobile
device on unlocking of the screen to the mobile device. As such,
the on/off option may facilitate adding or removing advertisements
being retrieved and displayed on the mobile device on unlocking the
screen.
[0031] The advertisements displayed on the user's mobile device may
be selected at random, or following a predetermined sequence. In
certain embodiments, advertisements to be displayed on the mobile
device are selected on the basis one or more of preloaded user
preferences, user demographic and user data collected from the
mobile device, such as geo-location and geo-targeting data.
[0032] Certain embodiments are to methods for advertising on a
mobile device comprising: [0033] receiving registration details of
a user of the mobile device and effecting registration of the user;
and [0034] retrieving an advertisement from an advertisement
library stored on a database and displaying the advertisement on a
screen of the mobile device, [0035] wherein the advertisement is
displayed on the screen of the mobile device on unlocking of the
screen, prior to the display of a homepage of the mobile
device.
[0036] As discussed herein, the advertisement provides an incentive
to the user, for example in return for having the advertisement
displayed on unlocking of the screen of the mobile device.
[0037] In certain embodiments, when a user opts in to receiving
advertisements on unlocking of the screen of their mobile device,
the method comprises pushing a plurality of advertisements to the
mobile device at a predetermined time, for example overnight. The
methods comprise storing the plurality of advertisements on the
mobile device and accessing the advertisements each time, a
substantial portion of the times or a portion of the times the user
unlocks the screen of the device. In certain embodiments, the user
can opt to view all, a substantial portion or a portion of the
plurality of advertisements pushed to the mobile device at one
time, in which case advertisements will not be displayed on
subsequent unlocking of the mobile device. Also, in certain
embodiments, the method comprises removing the plurality of
advertisements from the mobile device after a predetermined time
frame and replacing them with a new plurality of advertisements. In
certain embodiments, the method comprises pushing a set of
advertisements to the mobile device overnight, displaying some or
all of the set of advertisements on the mobile device during the
course of the following day on unlocking of the screen of the
mobile device, removing the set of advertisements from the mobile
device on the following night and replacing them with a subsequent
set of advertisements. In certain embodiments, the removal of the
set of advertisements from the mobile device may only remove a
portion of the advertisements or a substantial of the
advertisements from the mobile device after a period of time and
then replacing or supplementing them with another set of
advertisements.
[0038] As with the other systems disclosed herein, the registration
details may include loyalty program details of the user, or user
preferences for subject matter of advertisements to be retrieved
from the advertisement library. Combinations of features of the
user may also be included in the registration details.
[0039] In certain embodiments, the method comprises providing a tap
through to the homepage of the mobile device on displaying the
advertisement on the mobile device. In certain embodiments, the
method further comprises providing a tap through to user options
including one or more of the following: save, share, favourites,
stop advertiser or block, loyalty programs and on/off on displaying
the advertisement on the mobile device. These options are as
discussed herein, reference to which is incorporated herein with
respect to the one or more of the disclosed method embodiments.
[0040] In certain embodiments, the method may also comprise
selecting advertisements to be displayed on the mobile device on
the basis one or more of the following: preloaded user preferences,
user demographic and user data collected from the mobile device,
such as geo-location and geo-targeting data. Though, as discussed
herein the advertisements may also be selected randomly or in
accordance with a predetermined sequence.
[0041] Certain embodiments are directed to providing a computer
readable medium containing programming instructions that cause a
computer processor to perform the steps of: [0042] receiving
registration details of a user of the mobile device and effecting
registration of the user; and [0043] retrieving an advertisement
from an advertisement library stored on a database and displaying
the advertisement on a screen of the mobile device, [0044] wherein
the advertisement is displayed on the screen of the mobile device
on unlocking of the screen, prior to the display of a homepage of
the mobile device, and wherein the advertisement provides an
incentive to the user.
[0045] The disclosed embodiments consists of features and a
combination of parts hereinafter fully described and illustrated in
the accompanying drawings, it being understood that various changes
in the details may be made without departing from the scope of the
disclosed embodiments or sacrificing one or more of the advantages
of the present disclosure.
BRIEF DESCRIPTION OF ACCOMPANYING DRAWINGS
[0046] To further clarify various aspects of some embodiments, a
more particular description of certain embodiments is provided by
references to specific embodiments thereof, which are illustrated
in the appended drawings. It is appreciated that these drawings
depict exemplary embodiments and are therefore not to be considered
limiting of its scope. The exemplary embodiments are described and
explained with additional specificity and detail through the
accompanying drawings in which:
[0047] FIG. 1 illustrates the process flow of an exemplary
embodiment of the system.
[0048] FIG. 2 illustrates screen displays during an example of a
registration process for the system, according to certain
embodiments.
[0049] FIG. 3 illustrates screen displays on unlocking the screen
of the mobile device and on launch of application software of the
system, according to certain embodiments.
[0050] FIG. 4 illustrates screen displays for the share option of
the system, according to certain embodiments.
[0051] FIG. 5 illustrates screen displays for the favourites option
of the system, according to certain embodiments.
[0052] FIG. 6 illustrates screen displays for the loyalty programs
option of the system, according to certain embodiments.
[0053] FIG. 7 illustrates screen displays for the on/off option of
the system, according to certain embodiments.
DETAILED DESCRIPTION
[0054] The present disclosure provides systems and methods for
advertising. Certain embodiments relate to systems and methods for
advertising on mobile devices where advertisements are displayed on
the mobile device on unlocking of the device, prior to display of
the homepage of the device.
[0055] The present disclosure is described in further detail with
reference to one or more embodiments, some examples of which are
illustrated in the accompanying drawings. The examples and
embodiments are provided by way of explanation and are not to be
taken as limiting to the scope of the disclosure. Furthermore,
features illustrated or described as part of one embodiment may be
used by themselves to provide other embodiments and features
illustrated or described as part of one embodiment may be used with
one or more other embodiments to provide further embodiments. The
present disclosure covers these variations and embodiments as well
as other variations and/or modifications.
[0056] Referring to FIG. 1, an exemplary process flow for a system
100 for advertising is illustrated. The process flow for the system
100 may be separated into three components for convenience: a user
device 110; application software 120; and a server/database
130.
[0057] Referring firstly to the user device 110 component of the
process flow of the system 100, a user interface provides for
registration 111 of a user of the system 100. The registration 111
may include addition of loyalty programs 112 of the user. If a user
of the system 100 registers loyalty program details, the user may
receive current communications and offers from their various
loyalty programs. As discussed herein, registration 111 may also
include collection of information relating to topics of interest to
the user. Data collected during registration 111 is transferred 121
by the application software 120 to the database 131 for
storage.
[0058] On launch 113 of the application software 120 results in
retrieval of an advertisement from the database 131 through
background services 122 which pulls the advertisement 123 in JSON
format via RESTFull API. The advertisement is then displayed 114 in
full screen on the user device 110. Once displayed, the user can
tap through and the advertisement is removed 115. As illustrated in
the following figures, this results in the homepage to the user
device 110 being displayed.
[0059] Display of advertisements is also triggered by unlocking 116
of the user device 110. It is considered that, on average, a user
will unlock 116 their user device 110 between 35-50 times a day. As
such, advertisements will be displayed on the user device 110 each
time it is unlocked 116. In certain embodiments, the advertisement
does not have to be displayed each time and instead the
advertisement may be displayed in one or more of the following
timings: a portion of the times the user device is unlocked, a
substantial portion of the times the user device is unlocked, a
predetermined set of times the user device is unlocked or random
times the user device is unlocked. This process involves
registering a broadcast receiver 124 and firing Screen_On action
125. This results in retrieval of an advertisement from the
database 131 through background services 122 which pulls the
advertisement 123 in JSON format via RESTFull API. The
advertisement is then displayed 114 in full screen on the user
device 110. In other exemplary embodiments, advertisements are
retrieved from the database 131 and stored on the user device 110
so that they can be accessed by the application software each time
the user device 110 is unlocked 116. This speeds up the display 114
of each advertisement on the user device 110 as the advertisements
do not need to be retrieved from the database 131 each time the
user device 110 is unlocked 116. In certain embodiments, the
advertisement does not have to be displayed each time and instead
the advertisement may be displayed in one or more of the following
timings: a portion of the times the user device is unlocked, a
substantial portion of the times the user device is unlocked, a
predetermined set of times the user device is unlocked or random
times the user device is unlocked.
[0060] If a user opts in to having the advertisements displayed on
their user device 110 on unlocking of the screen to the user device
110, rather than a single advertisement being retrieved from the
database 131 and displayed, a plurality or set of advertisements
may be retrieved from the database 131, for example overnight, and
stored on the user device 110. The stored advertisements are then
access directly from the user device 110 on unlocking of the screen
116 of the user device 110 the following day. As discussed herein,
the system 100 may facilitate viewing of all of the advertisements
pushed to the user device 110 on one sitting, in which case
advertisements may not be displayed on subsequent unlocking of the
screen 116 of the user device 110. Also, in that case, a set of
advertisements pushed to the device may be removed after a default
period of time and replaced with a new set of advertisements. This
may advantageously reduce the memory consumed by the application
software on the user device 110. In certain embodiments, the system
100 may facilitate viewing of a portion of the advertisements or a
substantial portion of the advertisements pushed to the user device
110 on one sitting, in which case advertisements may not be
displayed on subsequent unlocking of the screen 116 of the user
device 110. However, is certain exemplary embodiments the
advertisements, a portion of the advertisements a single
advertisement, a plurality of advertisements may be displayed on
subsequent unlocking of the screen. Also, in that case, a set of
advertisements or a subset of advertisements pushed to the device
may be removed after a default period of time and replaced or
supplemented with a new set of advertisements. This may
advantageously reduce the memory consumed by the application
software on the user device 110.
[0061] User options 117 can be accessed by the user by tapping
through from the display 114 of the advertisement on the user
device 110. As discussed herein, and referred to in more detail
below, the user options 117 may include a share option 117a for
sharing advertisements with contacts, for example via email, SMS,
MMS, Facebook or twitter, and a favourites option 117b for marking
advertisements as favourites and retrieving favourite
advertisements. A loyalty program option 117c may facilitate
addition and deletion of user loyalty programs from the user's
profile. An on/off option 117d may let the user switch the
automatic retrieval and display of advertisements on unlocking of
the user device 110 off and on.
[0062] A blocking option 118 may also be provided that lets a user
block certain advertisers and/or advertised subject matter from
their user device 110. If this option is exercised by the user of
the user device 110, the advertisement is blocked 126 via RESTFull
API and the user profile updated on the database 131.
[0063] Referring to FIG. 2, an example of a registration process
200 of the system 100 is illustrated, according to certain
embodiments. The registration process 200 involves selecting the
application software 201 from the relevant App store and entering
user registration details 202. Details of a user's loyalty programs
may be entered 203. On launch of the application software an
advertisement is displayed 204, including a homepage tap through
205 to the homepage of the user device and an options tap through
206 to user options.
[0064] FIG. 3 illustrates screen displays on unlocking the screen
301 of the mobile device and on launch of application software 302
of the system, according to certain embodiments. From the locked
screen display 303, a user of the device slides to unlock and, on
unlocking of the locked screen, an advertisement is displayed 304.
The advertisement may be retrieved from the advertisement library
on unlocking of the device, or advertisements may be pre-queued. As
previously discussed, a user may navigate directly from the
advertisement display 304 to their homepage, or they may navigate
through to user options display 306. Likewise, on selecting the App
from the homepage 305, an advertisement is displayed 304 from which
the user may navigate directly to user options display 306.
[0065] Referring to FIG. 4, screen displays are illustrated which
provide an example of a user options display 401 and selection of a
share option display 402, according to certain embodiments. As will
be seen from the exemplified share option display 402, the user is
given a number of options such as SMS, email, Facebook and Twitter.
Additional options may also be provided, for example alternative
social media options and so on.
[0066] If advertisements have been saved by a user, the user may
select "favourites" on the user options display 501, which will
result in a favourites option display 502 including the
advertisements that have been saved by the user. These may be
searchable and/or may be scrolled through to locate a desired
advertisement. The desired advertisement may be selected by tapping
on the advertisement, resulting in the advertisement display
503.
[0067] If the user is associated with one or more loyalty program,
such as Frequent Flyer, Flybuys, Everyday Rewards, MyerOne and so
on, the user may select a "Loyalty Programs" option on the user
option display 601. This will navigate through to a loyalty options
display 602 that facilitates entry of relevant loyalty program
details of the user. The loyalty options display 602 also includes
an option for removal of stored loyalty programs from the user's
profile.
[0068] In certain exemplary embodiments, a user of the system may
want to opt out of receiving advertisements on unlocking of the
screen of the user device. As such the user options display 701 may
also include an "on/off" option. When in the on position, as
illustrated in user options display 701, advertisements are
automatically retrieved and displayed on unlocking of the screen.
When in the off position, as illustrated in user options display
702, advertisements are not automatically retrieved, but may still
be accessed by launching the application software through the App
on the user device.
[0069] Further advantages of the claimed subject matter will become
apparent from the following non-limiting examples describing
certain embodiments of the claimed subject-matter:
Example 1A
[0070] A system for advertising on a mobile device comprising:
[0071] a user interface facilitating entry of registration details
of a user of said system and thereby registration of said user; and
[0072] application software adapted to retrieve an advertisement
from an advertisement library stored on a database and display said
advertisement on a screen of said mobile device, [0073] wherein
said application software is adapted to display the advertisement
on said screen of said mobile device on unlocking of said screen,
prior to the display of a homepage of said mobile device.
[0074] 2A. A system for advertising on a mobile device comprising:
[0075] a user interface facilitating entry of registration details
of a user of said system and thereby registration of said user; and
[0076] application software adapted to retrieve a plurality of
advertisements from an advertisement library stored on a database
and push said plurality of advertisements to the mobile device at a
predetermined time and to be stored locally within said mobile
device for subsequent display independent of internet connectivity
of said mobile device, [0077] wherein said application software is
adapted to display an advertisement of said plurality of
advertisements on a screen of said mobile device whereby unlocking
of the device is the trigger that activates the system to display
said advertisement, prior to the display of a homepage of said
mobile device.
[0078] 3A. A system according to examples 1A or 2A, wherein the
advertisement provides an incentive to the user of the system, for
example in return for having the advertisement displayed on
unlocking of the screen of the mobile device.
[0079] 4A. A system according to one or more of the proceeding A
examples, wherein an advertisement is retrieved from said
advertisement library and displayed on said screen on launching
said application software.
[0080] 5A. A system according to one or more of the preceding A
examples, wherein when a user opts in to receiving advertisements
on unlocking of the screen of their mobile device, a plurality of
advertisements are pushed to the mobile device at a predetermined
time, for example overnight.
[0081] 6A. A system according to one or more of the preceding A
examples, wherein said application software is adapted to
automatically push a plurality of advertisements to the mobile
device overnight with no user intervention and to be stored locally
on said mobile device for accessibility throughout the following
day independent of internet connectivity.
[0082] 7A A system according to one or more of the preceding A
examples, wherein the plurality of advertisements are stored on the
mobile device and accessed each time the user unlocks the screen of
the device.
[0083] 8A. A system according to one or more of the preceding A
examples, wherein the user can opt to view all of the plurality of
advertisements pushed to the mobile device at one time, in which
case advertisements will not be displayed on subsequent unlocking
of the mobile device.
[0084] 9A. A system according to one or more of the preceding A
examples, wherein the plurality of advertisements are stored
locally on the mobile device and accessed each time the user
unlocks the device and/or wherein the user can opt to view all of
the plurality of advertisements that are stored locally on the
mobile device at one time, in which case advertisements will not be
displayed on subsequent unlocking of the mobile device.
[0085] 10A. A system according to one or more of the preceding A
examples, wherein the plurality of advertisements uploaded onto the
mobile device are removed from the mobile device after a
predetermined time frame and replaced with a new plurality of
advertisements.
[0086] 11A. A system according one or more of the preceding A
examples, wherein a set of advertisements is pushed to the mobile
device overnight, some or all of the set of advertisements
displayed on the mobile device during the course of the following
day and the set of advertisements removed from the mobile device on
the following night and replaced by a subsequent set of
advertisements.
[0087] 12A. A system according to one or more of the preceding A
examples, wherein said registration details include loyalty program
details of said user.
[0088] 13A. A system according to one or more of the preceding A
examples, wherein said registration details include user
preferences for subject matter of advertisements to be retrieved
from said advertisement library.
[0089] 14A. A system according to one or more of the preceding A
examples, wherein on display of said advertisement said application
software provides a tap through to said homepage of said mobile
device.
[0090] 15A. A system according to one or more of the preceding A
examples, wherein on display of said advertisement said application
software provides a tap through to user options including one or
more of save, share, favourites, stop advertiser or block, loyalty
programs and on/off.
[0091] 16A. A system according to one or more of the preceding A
examples, wherein said save option facilitates saving of said
advertisement.
[0092] 17A. A system according to one or more of the preceding A
examples, wherein said share option facilitates sharing of said
advertisement with contact via email, SMS, MMS, Facebook, Twitter
or other social media.
[0093] 18A. A system according to one or more of the preceding A
examples, wherein said favourites option facilitates searching for
a previously saved advertisement.
[0094] 19A. A system according to one or more of the preceding A
examples, wherein said stop advertiser or block option facilitates
blocking of an advertisement retrieved from said advertisement
library and/or blocking of all advertisements from an advertiser
and/or relating to a particular subject matter.
[0095] 20A. A system according to one or more of the preceding A
examples, wherein said loyalty programs option facilitates entry of
loyalty programs of said user whereby said user can receive loyalty
program advertising on said mobile device through said application
software.
[0096] 21A. A system according to one or more of the preceding A
examples, wherein said on/off option facilitates adding or removing
advertisements being retrieved and displayed on said mobile device
on unlocking said screen.
[0097] 22A. A system according to one or more of the preceding A
examples, wherein advertisements to be displayed on said mobile
device are selected on the basis one or more of preloaded user
preferences, user demographic and user data collected from said
mobile device, such as geo-location and geo-targeting data.
Example 1B
[0098] A method for advertising on a mobile device comprising:
[0099] receiving registration details of a user of said mobile
device and effecting registration of said user; and [0100]
retrieving an advertisement from an advertisement library stored on
a database and displaying said advertisement on a screen of said
mobile device, [0101] wherein said advertisement is displayed on
said screen of said mobile device on unlocking of said screen,
prior to the display of a homepage of said mobile device.
[0102] 2B. A method for advertising on a mobile device comprising:
[0103] receiving registration details of a user of said mobile
device and effecting registration of said user; [0104] retrieving a
plurality of advertisements from an advertisement library stored on
a database and pushing said plurality of advertisements to the
mobile device at a predetermined time and to be stored locally
within said mobile device for subsequent display independent of
internet connectivity of said mobile device; and [0105] displaying
an advertisement of said plurality of advertisements on a screen of
said mobile device, [0106] wherein said advertisement is displayed
on said screen of said mobile device whereby unlocking of the
device is the trigger that activates the system to display an
advertisement, prior to the display of a homepage of said mobile
device.
[0107] 3B. A method according to examples 1B or 2B, wherein the
advertisement provides an incentive to the user, for example in
return for having the advertisement displayed on unlocking of the
screen of the mobile device.
[0108] 4B. A method according to one or more of the proceeding B
examples, wherein when a user opts in to receiving advertisements
on unlocking of the screen of their mobile device, said method
comprises pushing a plurality of advertisements to the mobile
device at a predetermined time, for example overnight.
[0109] 5B. A method according to one or more of the proceeding B
examples, comprising storing said plurality of advertisements on
the mobile device and accessing said advertisements each time the
user unlocks the screen of the device.
[0110] 6B. A method according to one or more of the proceeding B
examples, wherein the user can opt to view all of the plurality of
advertisements pushed to the mobile device at one time, in which
case advertisements will not be displayed on subsequent unlocking
of the mobile device.
[0111] 7B. A method according to one or more of the proceeding B
examples, comprising: removing the plurality of advertisements from
the mobile device after a predetermined time frame and replacing
them with a new plurality of advertisements.
[0112] 8B. A method according to one or more of the proceeding B
examples, comprising: pushing a set of advertisements to the mobile
device overnight, displaying some or all of the set of
advertisements on the mobile device during the course of the
following day on unlocking of the screen of said mobile device,
removing the set of advertisements from the mobile device on the
following night and replacing them with a subsequent set of
advertisements.
[0113] 9B. A method according to one or more of the proceeding B
examples, wherein said registration details include loyalty program
details of said user.
[0114] 10B. A method according to one or more of the proceeding B
examples, wherein said registration details include user
preferences for subject matter of advertisements to be retrieved
from said advertisement library.
[0115] 11B. A method according to one or more of the proceeding B
examples, comprising providing a tap through to said homepage of
said mobile device on displaying said advertisement on said mobile
device.
[0116] 12B. A method according to one or more of the proceeding B
examples, comprising providing a tap through to user options
including one or more of save, share, favourites, stop advertiser
or block, loyalty programs and on/off on displaying said
advertisement on said mobile device.
[0117] 13B. A method according to one or more of the proceeding B
examples, wherein said save option facilitates saving of said
advertisement.
[0118] 14B. A method according to one or more of the proceeding B
examples, wherein said share option facilitates sharing of said
advertisement with contact via email, SMS, MMS, Facebook, Twitter
or other social media.
[0119] 15B. A method according to one or more of the proceeding B
examples, wherein said favourites option facilitates searching for
a previously saved advertisement.
[0120] 16B. A method according to one or more of the proceeding B
examples, wherein said stop advertiser or block option facilitates
blocking of an advertisement retrieved from said advertisement
library and/or blocking of all advertisements from an advertiser
and/or relating to a particular subject matter.
[0121] 17B. A method according to one or more of the proceeding B
examples, wherein said loyalty programs option facilitates entry of
loyalty programs of said user whereby said user can receive loyalty
program advertising on said mobile device through said application
software.
[0122] 18B A method according to one or more of the proceeding B
examples, wherein said on/off option facilitates adding or removing
advertisements being retrieved and displayed on said mobile device
on unlocking said screen.
[0123] 19B. A method according to one or more of the proceeding B
examples, comprising: selecting advertisements to be displayed on
said mobile device on the basis one or more of preloaded user
preferences, user demographic and user data collected from said
mobile device, such as geo-location and geo-targeting data.
Example 1C
[0124] A computer readable medium containing programming
instructions that cause a computer processor to perform the steps
of: [0125] receiving registration details of a user of said mobile
device and effecting registration of said user; and retrieving an
advertisement from an advertisement library stored on a database
and displaying said advertisement on a screen of said mobile
device, [0126] wherein said advertisement is displayed on said
screen of said mobile device on unlocking of said screen, prior to
the display of a homepage of said mobile device.
Example 2C
[0127] A computer readable medium containing programming
instructions according to Example C1 comprise one or more of the
limitations of the proceeding B and/or C examples.
[0128] Unless the context requires otherwise or specifically stated
to the contrary, integers, steps or elements of the invention
recited herein as singular integers, steps or elements clearly
encompass both singular and plural forms of the recited integers,
steps or elements.
[0129] Throughout this specification, unless the context requires
otherwise, the word "comprise", or variations such as "comprises"
or "comprising", will be understood to imply the inclusion of a
stated step or element or integer or group of steps or elements or
integers, but not the exclusion of any other step or element or
integer or group of steps, elements or integers. Thus, in the
context of this specification, the term "comprising" is used in an
inclusive sense and thus should be understood as meaning "including
principally, but not necessarily solely".
[0130] Additionally, the disclosure has been described with
reference to particular exemplary embodiments. However, it may be
readily apparent to those skilled in the art that it is possible to
embody the disclosure in specific forms other than those of the
embodiments described herein. The embodiments are merely
illustrative and should not be considered restrictive. The scope of
the disclosure is given by the appended claims, rather than the
preceding description, and variations and equivalents that fall
within the range of the claims are intended to be embraced
therein.
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