U.S. patent application number 14/780438 was filed with the patent office on 2016-05-19 for systems, devices and methods for displaying digital content on a display.
The applicant listed for this patent is UNLOCKD MEDIA PTY. LTD.. Invention is credited to Christopher Kerrisk, Akhilesh Matura, Ajmer Singh, Craig Watt.
Application Number | 20160140615 14/780438 |
Document ID | / |
Family ID | 49882680 |
Filed Date | 2016-05-19 |
United States Patent
Application |
20160140615 |
Kind Code |
A1 |
Kerrisk; Christopher ; et
al. |
May 19, 2016 |
Systems, Devices and Methods for Displaying Digital Content on a
Display
Abstract
The present disclosure is related to systems, methods, and/or
processor readable media for presenting advertisements and/or other
digital content. In certain embodiments, the disclosure relates to
systems and/or methods for presenting advertisement and/or other
digital content on devices where advertisements and/or other
digital content are displayed on the device on unlocking of the
device and prior to, immediately following, or at a preset time
after, the display of the homepage of the device.
Inventors: |
Kerrisk; Christopher;
(Newport, AU) ; Watt; Craig; (Williamstown,
AU) ; Singh; Ajmer; (Uttarakhand, IN) ;
Matura; Akhilesh; (Uttarakhand, IN) |
|
Applicant: |
Name |
City |
State |
Country |
Type |
UNLOCKD MEDIA PTY. LTD. |
Williamstown |
|
AU |
|
|
Family ID: |
49882680 |
Appl. No.: |
14/780438 |
Filed: |
August 7, 2014 |
PCT Filed: |
August 7, 2014 |
PCT NO: |
PCT/AU2014/000793 |
371 Date: |
September 25, 2015 |
Current U.S.
Class: |
705/14.64 |
Current CPC
Class: |
H04W 12/08 20130101;
G06Q 30/0261 20130101; G06Q 30/0277 20130101; G06Q 30/0267
20130101; G06Q 30/0226 20130101; H04L 67/02 20130101 |
International
Class: |
G06Q 30/02 20060101
G06Q030/02 |
Foreign Application Data
Date |
Code |
Application Number |
Aug 7, 2013 |
AU |
2013902962 |
Nov 26, 2013 |
AU |
2013101551 |
Claims
1.-20. (canceled)
21. A method for displaying digital content on a mobile device, the
method comprising: receiving an input from a user with the aid of a
user interface, generating a first electrical signal corresponding
to the input; transmit the electrical signal to a processor;
interpreting the first electrical signal to determine whether the
input from the user is a request to unlock the device, generating a
second electrical signal corresponding to a request for the digital
content; determining whether the device is connected to the
Internet; transmitting the second electrical signal to a remote
server comprising a first library of digital content, if the device
is connected to the Internet; receiving the digital content from
the remote server if the device is connected to the Internet, or
from a local memory if the device is not connected to the Internet;
displaying the digital content after the device receives the
request to unlock the device and prior to, immediately following,
or at a preset time after, the display of the homepage of the
device.
22. The method of claim 21, wherein the digital content is an
advertisement.
23. The method of claim 21, wherein the digital content is news
content.
24. The method of claim 21, wherein the digital content is loyalty
offers or membership deals.
25. The method of claim 21, wherein the digital content is audio
content.
26. The method of claim 21, wherein the digital content is
audio/visual content.
27. The method of claim 21, wherein the remote server is an ad
server.
28. The method of claim 21, wherein at least a portion of the
second library of digital content stored in the memory of the
mobile device is pushed to the mobile device at a predetermined
time before receiving the request to unlock the mobile device.
29. The method of claim 21, wherein at least a portion of the
library of digital content stored in the memory of the mobile
device is pushed to the mobile device at a predetermined time
before receiving the request to unlock the mobile device.
30. The method of claim 21, wherein the digital content contained
within the first library of digital content is different than the
digital content contained in the second library of digital
content.
31. The method of claim 21, wherein the request for digital content
includes data specific to the user of the device to facilitate
selection of the digital content from at least one of the first
library of digital content and the second library of digital
content.
32. The method of claim 21, wherein the request for digital content
includes data specific to the user of the device to facilitate
selection of the digital content from the library of digital
content.
33. The method of claim 21, wherein the data comprises one or more
of the following: preloaded user preferences, user demographic
information, and user data collected from the device (e.g.,
geo-location and geo-targeting data).
34. The method of claim 21, wherein the user interface comprises a
touch screen display and the input from the user requesting to
unlock the mobile device is a gesture on the touch screen
display.
35. The method of claim 21, wherein the user interface is
configured to enable the user to opt-in or opt-out of receiving the
digital content.
36. The method of claim 21, wherein the advertisement provides an
incentive to the user, for example in return for having the
advertisement displayed on unlocking of the screen of the mobile
device.
37. The method of claim 21, wherein when a user opts in to
receiving advertisements on unlocking of the screen of their
device, said method comprises pushing a plurality of advertisements
to the mobile device at a predetermined time, for example
overnight.
38. The method of claim 21, comprising storing said plurality of
advertisements on the mobile device and accessing said
advertisements each time the user unlocks the screen of the
device.
39. The method of claim 21, wherein the user can opt to view all of
the plurality of advertisements pushed to the mobile device at one
time, in which case advertisements will not be displayed on
subsequent unlocking of the mobile device.
40. The method of claim 21, comprising removing the plurality of
advertisements from the mobile device after a predetermined time
frame and replacing them with a new plurality of
advertisements.
41. The method of claim 21, comprising pushing a set of
advertisements to the mobile device overnight, displaying some or
all of the set of advertisements on the mobile device during the
course of the following day on unlocking of the screen of said
mobile device, removing the set of advertisements from the mobile
device on the following night and replacing them with a subsequent
set of advertisements.
42. The method of claim 21, wherein said registration details
include loyalty program details of said user.
43. The method of claim 21, wherein said registration details
include user preferences for subject matter of advertisements to be
retrieved from said advertisement library.
44. The method of claim 21, comprising providing a tap through to
said homepage of said mobile device on displaying said
advertisement on said device.
45. The method of claim 21, comprising providing a tap through to
user options including one or more of save, share, favorites, stop
advertiser or block, loyalty programs and on/off on displaying said
advertisement on said mobile device.
46. A method according to claim 45, wherein said save option
facilitates saving of said advertisement.
47. A method according to claim 45, wherein said share option
facilitates sharing of said advertisement with contact via email,
SMS, MMS, Facebook, Twitter or other social media.
48. A method according to claim 45, wherein said favorites option
facilitates searching for a previously saved advertisement.
49. A method according to claim 45, wherein said stop advertiser or
block option facilitates blocking of an advertisement retrieved
from said advertisement library and/or blocking of all
advertisements from an advertiser and/or relating to a particular
subject matter.
50. A method according to claim 45, wherein said loyalty programs
option facilitates entry of loyalty programs of said user whereby
said user can receive loyalty program advertising on said mobile
device through said application software.
51. A method according to claim 45, wherein said on/off option
facilitates adding or removing advertisements being retrieved and
displayed on said mobile device on unlocking said screen.
Description
CROSS REFERENCE TO RELATED APPLICATIONS
[0001] This application claims priority to Australian Provisional
Patent Application No. 2013902962, entitled "System and Method for
Advertising," filed on Aug. 7, 2013 and Australian Innovation
Patent No. 2013101551, entitled "System and Method for
Advertising," filed on Aug. Nov. 26, 2013. Each of these
applications is incorporated herein by reference in their entirety.
Also incorporated herein by reference in its entirety is
International PCT Application No. ______, entitled "Systems and
Methods for Advertising" and filed on or before 7 Aug. 2014.
FIELD
[0002] The present disclosure relates to systems, devices and/or
methods for displaying digital content on a display. In certain
embodiments, the disclosure relates to systems, devices and/or
methods for displaying digital content such as advertising on
displays of devices where the advertisements are displayed on the
device upon unlocking of the device and, prior to, immediately
following, or at a preset time after, the display of the homepage
of the device. The device may be a mobile device or a stationary
(i.e., non-mobile) device.
BACKGROUND
[0003] The display of advertising material on devices is, of
course, known. For example, many companies advertise merchandise
and special offers on sites available through devices, e.g. mobile
devices. Some retailers and service providers also provide
applications that advertise goods and services and facilitate
purchase of those goods and services.
[0004] Other on-line retailers advertise special deals via email on
mobile devices, providing links through to the deals and the
opportunity to purchase the relevant goods or services.
[0005] In some markets, mobile advertising is most commonly seen as
a Mobile Web Banner (top of page) or Mobile Web Poster (bottom of
page banner), while in others, it is dominated by SMS advertising.
Other forms of mobile advertising include MMS advertising,
advertising within mobile games and mobile videos, during mobile TV
receipt, full-screen interstitials, which appear while a requested
item of mobile content or mobile web page is loading up, and audio
advertisements that can take the form of a jingle before a
voicemail recording, or an audio recording played while interacting
with a telephone-based service such as movie ticketing or directory
assistance.
[0006] The effectiveness of a mobile media ad campaign can be
measured in a variety of ways. The main measurements are
impressions (views) and click-through rates. They are also sold to
advertisers by views (Cost Per Impression) or by click-through
(Cost Per Click). Additional measurements include conversion rates,
such as click-to-call rates and other degrees of interactive
measurement.
[0007] Mobile media can run on a mobile web page or within a mobile
application, often referred to as in-App.
[0008] One of the models in mobile advertising is Cost Per Install
(CPI) where the pricing model is based on the user installing an
App on their mobile phone. CPI Mobile Advertising Networks work
either as an incentive model or a non-incentive model. In the
incentive model, the user is given virtual points or rewards to
install a game or App.
[0009] It would be advantage if an alternative incentive-based
advertising model could be devised that provides mobile device
users with advertisement displays of high quality. More
particularly, it would be advantageous if an advertising model
could be devised that provides mobile device users options relating
to advertisements received on their mobile device, for example in
terms of category of goods or services, or in more specific terms
of vendor, and so on.
[0010] Accordingly, systems, devices and/or methods for solving
these and other problems disclosed herein are desirable. Certain
embodiments described in the present disclosure may be directed to
overcome and/or ameliorate at least one of the disadvantages of the
prior art as will become apparent from the discussion herein.
[0011] The subject matter claimed herein is not limited to
embodiments that solve one or more disadvantages or that operate
only in environments such as those described above. Rather, this
background is only provided to illustrate one exemplary technology
area where some embodiments described herein may be practiced.
SUMMARY
[0012] According to certain embodiments there may be provided a
system for displaying digital content (e.g., advertising) on the
display of a mobile device comprising: a user interface
facilitating entry of registration details of a user of the system
and thereby registration of the user; and an application software
adapted to retrieve digital content (e.g., an advertisement) from a
library stored on a database and display the digital content on a
display of the mobile device, wherein the application software is
adapted to display the advertisement on the screen of the mobile
device upon receiving an input from a user of the mobile device
indicating that the display has been unlocked and prior to (or
immediately following or at a preset time after) the mobile device
causes the display of a homepage on the mobile device.
[0013] According to certain embodiments there may be provided a
system for displaying digital content (e.g., advertising) on the
display of a device comprising: a user interface facilitating entry
of registration details of a user of the system and thereby
registration of the user; and an application software adapted to
retrieve digital content (e.g., an advertisement) from a library
stored on a database and display the digital content on a display
of the device, wherein the application software is adapted to
display the advertisement on the screen of the device upon
receiving an input from a user of the device indicating that the
display has been unlocked and prior to (or immediately following or
at a preset time after) the device causes the display of a homepage
on the device.
[0014] As used herein, the terms "upon unlocking of the screen" or
"upon receiving an input from a user of the device indicating that
the display has been unlocked" includes within its scope immediate
display of the advertisement, or other digital content, when the
screen of the device is unlocked and display of the advertisement,
or other digital content, within a period of time after the screen
is unlocked. That is, the term "upon" should not be taken to limit
the embodiments described herein to instantaneous display of the
advertisement. Usual delays in processing, time taken to serve
content from a local or remote server and the like are also
considered to fall within the ambit of these terms.
[0015] As used herein, the term "homescreen" or "home page" refers
not only to the homescreen or home page of a device but may also
refer to other default screens that may be shown when the device is
unlocked. For example, device behavior may be if you close your
device when checking your emails, then the next time you open your
device the email may be displayed. For certain embodiments, showing
the email screen or another screen when the device is unlocked may
be considered the homescreen or home page. In certain embodiments,
the homescreen or home page may be the screen that is shown for a
particular device upon unlocking, for example, first or home
screen, email screen, social media page, news website, instant
messaging service or any other recently used application
[0016] In certain embodiments, the digital content and/or
advertisement may provide an incentive to the user of the device or
system. For example in return for having the advertisement, or
other digital content, displayed on unlocking of the screen of the
mobile or stationary device (or more generally, a user device).
That is, users of the system may be incentivized to have the
digital content and/or advertisements displayed on their devices on
unlocking of their screens (for example with a mobile device such
as a phone).
[0017] As used herein, the term "incentive" refers to any suitable
type of incentive, including, but not limited, to one or more of
the following: payments, discounts, coupons, offers, news content,
loyalty rewards and giveaways. That is, any suitable form of
incentive that may incentivize the user to register on the system
and opt in to receiving the digital content and/or advertisements.
The incentives may or may not be available only to users who
register on the system (i.e., system user only incentives).
[0018] As used herein, the term device or user device may include
one or more of the following: mobile devices (e.g., telephones,
smartphones, tables, laptops, etc.) and stationary devices (for
example, desktop computers, kiosks, appliances with displays,
vehicles with displays, wristwatches, glasses, televisions,
etc.).
[0019] Certain embodiments may facilitate retrieval of an
advertisement from the advertisement library and display of that
advertisement upon unlocking of the mobile device (or more
generally, a user device) by the user. Certain embodiments may
facilitate retrieval of a digital content display from the digital
content library and display of that digital content upon unlocking
of the user device by the user.
[0020] As discussed herein, the application software may facilitate
turning this function off. That is, a user may be able to opt out
of receiving advertisements (or digital content) on unlocking their
device. As such, an advertisement (or digital content) may also be
retrieved from the advertisement (or digital content) library and
displayed on the screen on launching the application software. In
certain embodiments, the advertisement (or digital content) library
may be located at a location remote to the mobile device. In
certain embodiments, a portion the advertisement (or digital
content) library may be stored in whole or in part on the device,
remote to the user device or combinations thereof. The device may
be a mobile device or a stationary device depending on the
particular application.
[0021] In certain embodiments, when a user opts in to receiving
digital content and/or advertisements upon unlocking of the screen
of their mobile device (or more generally, a user device), equating
to a premium user of the system, a plurality of advertisements may
be sent (e.g., pulled from or pushed to) the mobile device (or more
generally, a user device) at a predetermined time, for example
overnight or at a time determined by the user. In certain
embodiments, the advertisements that are sent to the mobile device
(or more generally, a user device), may be stored within the
internal memory of the mobile device (or more generally, a user
device). The advertisements stored on the mobile device (or more
generally, a user device) may be accessed when the user unlocks the
screen of the device on the following day or some other time
period. In certain embodiments, the advertisements, or digital
content, may be available for display only once or may be available
for display multiple times. In certain embodiments, an
advertisement, or digital content, may be randomly or
pseudorandomly selected from a plurality of advertisements or the
plurality of digital contents. Certain embodiment in which the
digital content and/or advertisements are stored in the local
memory of the mobile device (or more generally, a user device) may
improve the speed of display of the advertisements, or digital
content, on unlocking of the screen, potentially dramatically
improved, and internet connectivity is not needed to display the
advertisements (i.e. as the advertisements are queued on the mobile
device). The same may be true for other digital content as well.
According to these embodiments, if desired, a user may opt to view
the plurality of advertisements, or digital content, sent to the
mobile device at one time, in which case advertisements, or digital
content, will not be displayed on subsequent unlocking of the
mobile device (i.e. the sent advertisements will have been viewed).
In certain embodiments, the plurality of advertisements (or digital
content) uploaded onto the mobile device may be removed from the
mobile device after a predetermined time frame and replaced with a
new plurality of advertisements. For example, one set of digital
content advertisements may be sent to the mobile device overnight,
some, a substantial portion or all of that content displayed on the
mobile device during the course of the following day and the set of
content removed from the mobile device on the following night and
replaced by a new set of content. Certain user opt in may be
directed to one of more of the following: mobile device, stationary
device and a user device.
[0022] The registration details collected from the user are not
particularly limited. These may generally include fields such as
name, email address and password. Registration details may also
include loyalty program details of the user. For example, these
details may include details from loyalty programs such as Frequent
Flyer, Flybuys, Everyday Rewards, MyerOne and so on.
[0023] The registration details may also include user preferences
for subject matter of advertisements (or digital content) to be
retrieved from the advertisement (or digital content) library or
other source. For example, a user may wish to receive a portion of
the advertisements, a substantial portion of the advertisement or
all of the advertisement including, for example, incentives, for
food and beverages, holidays and travel, sporting events, concerts
and theatre, automotive and so on. In another exemplary embodiment,
a user may receive a portion of the digital content, a substantial
portion of the digital content or all of the digital content
including one or more of the following: advertisements, news
content, social media content, weather content, sports content,
loyalty offerings, membership deals, audio content, visual content,
audio-visual content, radio content, television content, games,
financial market information and other forms of information.
[0024] To facilitate navigation past the digital content and/or
advertisement displayed on the screen of the mobile device on
unlocking of the mobile device, in certain embodiments on display
of the advertisement the application software may provide an
interface configured to enable a tap through to the homepage of the
mobile device. Similar approaches may be used with stationary
devices in certain embodiments.
[0025] In order to provide additional functionality, on display of
the digital content and/or advertisement the application software
may provide a tap through to user options including one or more of
the following: save, share, favorites, stop advertiser or block,
loyalty programs and on/off.
[0026] The save option may facilitate saving of the digital content
and/or advertisement. As such, the user can retrieve saved digital
content and/or advertisements at a later time or date and consider
them in more detail. The digital content and/or advertisements may
also include codes, such as barcodes or QR codes that can be
scanned to receive an incentive, for example a discount at a store
of the advertiser and so on.
[0027] The share option may facilitate sharing of the advertisement
(or digital content) with contacts of the user, for example via one
or more of the following: email, SMS, MMS, Facebook, Twitter and
other social media. Generally, links may be provided to each form
of delivery, or a substantial portion of the forms of delivery.
[0028] Saved digital content and/or advertisement may be retrieved
for consideration and action at a later time or date. The favorites
option may facilitate searching for a previously saved
advertisement, or digital content. Once located, the advertisement,
or other digital content, can be retrieved and considered and, for
example, advantage taken of an incentive provided by the
advertisement, or action taken to share the advertisement with a
contact.
[0029] In some instances a user of the system may want to prevent
future advertisements from a particular advertiser and so on. The
stop advertiser or block option advantageously facilitates blocking
of an advertisement retrieved from the advertisement library and/or
blocking of advertisements from an advertiser and/or relating to a
particular subject matter. In some instances a user of the system
may want to prevent future digital content from a particular
provider and so on. The stop digital content or block option
advantageously facilitates blocking of the digital content
retrieved from the library (or other source) and/or blocking of the
digital content from a provider and/or relating to a particular
subject matter.
[0030] In certain embodiments, the loyalty programs option may
facilitate entry of loyalty programs of the user. In that case, the
user can receive loyalty program advertising on the mobile device
through the application software. Advertising by loyalty programs
may provide incentives such as bonus loyalty points or special
loyalty promotions to the user.
[0031] In certain embodiments, the loyalty programs option may
facilitate entry of loyalty programs of the user. In that case, the
user can receive loyalty program digital content on the device
through the application software. Providing digital content by
loyalty programs may provide incentives such as bonus loyalty
points or special loyalty promotions to the user.
[0032] In some instances, a user may wish to stop digital content
and/or advertisements from being automatically retrieved and
displayed on their mobile device on unlocking of the screen to the
mobile device. As such, an on/off option may facilitate adding or
removing digital content and/or advertisements being retrieved and
displayed on the mobile device on unlocking the screen. Similar
approaches may be used with stationary devices.
[0033] The digital content and/or advertisements displayed on the
user's mobile device may be selected at random, or following a
predetermined sequence. In certain embodiments, digital content
and/or advertisements to be displayed on the mobile device may be
selected on the basis of one or more of the following: preloaded
user preferences, user demographic and user data collected from the
mobile device, such as geo-location and geo-targeting data. Similar
approaches may be used with stationary devices.
[0034] Certain embodiments may be directed to a method for
displaying digital content (e.g. advertising) on a mobile device
comprising: receiving registration details of a user of the mobile
device and effecting registration of the user; and retrieving an
advertisement from an advertisement library stored on a database
and displaying the advertisement on a screen of the mobile device,
wherein the advertisement is displayed on the screen of the mobile
device upon unlocking of the screen, and prior to the display of a
homepage of the mobile device. The digital content and/or
advertisement may provide an incentive to the user, for example in
return for having the advertisement displayed on unlocking of the
screen of the mobile device.
[0035] Certain embodiments described herein may be directed to a
method for displaying digital content (e.g. advertising) on a
device comprising: receiving registration details of a user of the
device and effecting registration of the user; and retrieving an
advertisement from an advertisement library stored on a database
and displaying the advertisement on a screen of the device, wherein
the advertisement is displayed on the screen of the device upon
unlocking of the screen, and prior to the display of a homepage of
the device. The digital content and/or advertisement may provide an
incentive to the user, for example in return for having the
advertisement displayed on unlocking of the screen of the
device.
[0036] In certain embodiments, when a user opts in to receiving
digital content and/or advertisements on unlocking of the screen of
their mobile device (or more generally, a user device), the method
may comprise sending a plurality of advertisements to the mobile
device (or more generally, the user device) at a predetermined
time, for example overnight. According to these embodiments, the
method may comprise storing the plurality of advertisements, or
digital content, in a memory on the mobile device (or more
generally, a user device) and accessing the advertisements, or
digital content, when the user unlocks the screen of the device. In
certain embodiments, the user can opt to view all, a substantial
portion or a portion of the plurality of advertisements (digital
content) sent to the device at one time, in which case
advertisements (or digital content) may not be displayed on
subsequent unlocking of the device (until the following day or
content refresh by the system). Also, in certain embodiments, the
method may comprise removing the plurality of advertisements from
the device after a predetermined time frame and replacing them with
a new plurality of advertisements. In certain embodiments, the
method may comprise pushing a set of advertisements (or digital
content) to the mobile device (or more generally, the user device)
overnight, displaying some or all of the set of advertisements (or
digital content) on the device during the course of the following
day on unlocking of the screen of the device, removing the set of
advertisements (or digital content) from the device on the
following night and replacing them with a subsequent set of
advertisements (or digital content). In certain embodiments, the
removal of the set of advertisements (or digital content) from the
mobile device may only remove a portion of the advertisements (or
digital content) or a substantial of the advertisements (or digital
content) from the mobile device after a period of time and then
replacing or supplementing them with another set of advertisements
(or digital content). In certain embodiments, the methods disclosed
may be used with stationary devices and/or mobile devices.
[0037] As with certain systems disclosed herein, the registration
details may include loyalty program details of the user, or user
preferences for subject matter of advertisements to be retrieved
from the advertisement library. Combinations of features of the
user may also be included in the registration details.
[0038] As with certain systems disclosed herein, the registration
details may include loyalty program details of the user, or user
preferences for subject matter of the digital content to be
retrieved from the library or source of digital. Combinations of
features of the user may also be included in the registration
details.
[0039] In certain embodiments, the methods may comprise: providing
a tap through to the homepage of the mobile device on displaying
the advertisement on the mobile device.
[0040] In certain embodiments, the methods may comprise: providing
a tap through to the homepage of the device on displaying the
digital content on the device.
[0041] Likewise, in certain embodiments the methods may further
comprise: providing a tap through to user options including one or
more of the following: save, share, favorites, stop advertiser or
block, loyalty programs and on/off on displaying the advertisement
on the mobile device. These options are as discussed herein,
reference to which is incorporated herein with respect to the
disclosed method embodiments. Similar approaches may be used with
stationary devices.
[0042] In certain embodiments, the methods may also comprise
selecting digital content and/or advertisements to be displayed on
the mobile device on the basis of one or more of the following:
preloaded user preferences, user demographic and user data
collected from the mobile device, such as geo-location and
geo-targeting data. Though, as discussed herein the digital content
and/or advertisements may also be selected randomly or in
accordance with a predetermined sequence. Similar approaches may be
used with stationary devices.
[0043] Certain embodiments are directed to providing a computer
readable medium containing programming instructions that cause a
computer processor to perform the steps of: receiving registration
details of a user of the mobile device and effecting registration
of the user; and retrieving digital content (e.g., an
advertisement) from a library stored on a database and displaying
the advertisement on a screen of the mobile device, wherein the
advertisement is displayed on the screen of the mobile device on
unlocking of the screen, prior to the display of a homepage of the
mobile device, and wherein the advertisement provides an incentive
to the user.
[0044] Certain embodiments are directed to providing a computer
readable medium containing programming instructions that cause a
computer processor to perform the steps of: receiving registration
details of a user of the device and effecting registration of the
user; and retrieving digital content (e.g., an advertisement) from
a library stored on a database and displaying the advertisement on
a screen of the device, wherein the advertisement is displayed on
the screen of the device on unlocking of the screen, prior to the
display of a homepage of the device, and wherein the advertisement
provides an incentive to the user.
[0045] Certain embodiments may be directed to a device configured
to display digital content, the device comprising: a user interface
configured to (a) receive an input from a user, (b) generate a
first electrical signal corresponding to the input, and (c)
transmit the electrical signal; a processor configured to (a)
receive the first electrical signal from the user interface, (b)
interpret the first electrical signal to determine whether the
input from the user is a request to unlock the device, (c) generate
a second electrical signal corresponding to a request for the
digital content, and (d) determine whether the device is connected
to the Internet; a transmitter configured to transmit the second
electrical signal to a remote server comprising a first library of
digital content, if the device is connected to the Internet; a
memory configured to store a second library of digital content; a
receiver configured to receive the digital content from the remote
server or from the memory; a display configured to receive the
digital content from the receiver and display the digital content;
wherein the digital content is displayed on the display of the
device after the device receives the request to unlock the device
and prior to, immediately following, or at a preset time after, the
display of the homepage of the device.
[0046] Certain embodiments may be directed to a mobile device
configured to display digital content, the mobile device
comprising: a user interface configured to (a) receive an input
from a user, (b) generate a first electrical signal corresponding
to the input, and (c) transmit the electrical signal; a processor
configured to (a) receive the first electrical signal from the user
interface, (b) interpret the first electrical signal to determine
whether the input from the user is a request to unlock the device,
(c) generate a second electrical signal corresponding to a request
for the digital content, and (d) optionally determine whether the
mobile device is connected to the Internet; optionally a
transmitter configured to transmit the second electrical signal to
a remote server comprising a first library of digital content, if
the mobile device is connected to the Internet; a memory configured
to store a second library of digital content; a receiver configured
to receive the digital content from the remote server or from the
memory; a display configured to receive the digital content from
the receiver and display the digital content; wherein the digital
content is displayed on the display of the mobile device after the
mobile device receives the request to unlock the mobile device and
prior to, immediately following, or at a preset time after, the
display of the homepage of the device.
[0047] Certain embodiments may be directed to a device configured
to display digital content, the device comprising: a user interface
configured to (a) receive an input from a user, (b) generate a
first electrical signal corresponding to the input, and (c)
transmit the electrical signal; a processor configured to (a)
receive the first electrical signal from the user interface, (b)
interpret the first electrical signal to determine whether the
input from the user is a request to unlock the device, (c) generate
a second electrical signal corresponding to a request for the
digital content, a memory configured to store a library of digital
content; a display configured to receive the digital content from
the memory and display the digital content; wherein the digital
content is displayed on the display of the device after the device
receives the request to unlock the device and prior to, immediately
following, or at a preset time after, the display of the homepage
of the device.
[0048] In certain embodiments the device may be mobile.
[0049] In certain embodiments the device may be stationary.
[0050] In certain embodiments the digital content may be an
advertisement.
[0051] In certain embodiments the digital content may be news
content.
[0052] In certain embodiments the digital content may be loyalty
offers or membership deals.
[0053] In certain embodiments the digital content may be audio
content.
[0054] In certain embodiments the digital content may be
audio/visual content.
[0055] In certain embodiments the remote server may be an ad
server.
[0056] In certain embodiments the processor may comprise a
broadcast receiver configured to receive the first electrical
signal.
[0057] In certain embodiments at least a portion of the second
library of digital content stored in the memory of the mobile
device may be pushed to the mobile device at a predetermined time
before receiving the request to unlock the mobile device.
[0058] In certain embodiments at least a portion of the library of
digital content stored in the memory of the mobile device may be
pushed to the mobile device at a predetermined time before
receiving the request to unlock the mobile device.
[0059] In certain embodiments the digital content contained within
the first library of digital content may be different than the
digital content contained in the second library of digital
content.
[0060] In certain embodiments the request for digital content may
include data specific to the user of the device to facilitate
selection of the digital content from at least one of the first
library of digital content and the second library of digital
content.
[0061] In certain embodiments the request for digital content may
include data specific to the user of the device to facilitate
selection of the digital content from the library of digital
content.
[0062] In certain embodiments the data may comprise one or more of
the following: preloaded user preferences, user demographic
information, and user data collected from the device (e.g.,
geo-location and geo-targeting data).
[0063] In certain embodiments the user interface may comprise a
touch screen display and the input from the user requesting to
unlock the mobile device may be a gesture on the touch screen
display.
[0064] In certain embodiments the user interface may be configured
to enable the user to opt-in or opt-out of receiving the digital
content.
[0065] The disclosed embodiments, consists of features and a
combination of parts hereinafter fully described and illustrated in
the accompanying drawings, it being understood that various changes
in the details may be made without departing from the scope of the
disclosed embodiments or sacrificing one or more of the advantages
of the present disclosure.
[0066] In certain embodiments, the digital content that may be
delivered to devices includes any combination of one or more of the
following: advertisements, news content, social media content,
weather content, sports content, loyalty offerings, membership
deals, audio content, visual content, audio-visual content, radio
content, television content, games, financial market information
and other forms of information.
[0067] The digital content may be delivered via a number of
different approaches including one or more of the following: the
Internet, a local area network (LAN), a wide area network (WAN) and
a cellular network, or some other telecommunications network. In
addition, the user device may be connected to the
telecommunications network in one or more of the following ways:
wireless, wired, coaxial, Ethernet, and fiber optics.
[0068] In certain embodiments, the device may be configured to be
unlocked by receiving an input from a user of the device. For
example, in certain embodiments, the input provided by the user may
be one or more of the following inputs into the device: touch
sensitive display, one or more buttons associated with the device,
mouse, keyboard, voice activation, motion activation and gesture
activation.
[0069] As well as the embodiments discussed in the summary, other
embodiments are disclosed in the specification, drawings and
claims.
BRIEF DESCRIPTION OF ACCOMPANYING DRAWINGS
[0070] To further clarify various aspects of certain embodiments, a
more particular description of certain embodiments is provided by
references to specific embodiments thereof, which are illustrated
in the appended drawings. These drawings depict exemplary
embodiments and are therefore not to be considered limiting of its
scope. The exemplary embodiments are described and explained with
additional specificity and detail through the accompanying drawings
in which:
[0071] FIG. 1A illustrates the process flow of an exemplary system,
according to certain embodiments;
[0072] FIG. 1B illustrates the process flow of an exemplary system
in the context of the hardware associated with that system,
according to certain embodiments;
[0073] FIG. 2 illustrates screen displays during an example of a
registration process for the system, according to certain
embodiments;
[0074] FIGS. 3A and 3B illustrate screen displays on unlocking the
screen of a mobile device and on launch of application software of
the system, according to certain embodiments;
[0075] FIG. 4 illustrates screen displays for the share option of
the system, according to certain embodiments;
[0076] FIGS. 5A and 5B illustrate screen displays for the favorites
option of the system, according to certain embodiments;
[0077] FIG. 6 illustrates screen displays for the loyalty programs
option of the system, according to certain embodiments; and
[0078] FIG. 7 illustrates screen displays for the on/off option of
the system, according to certain embodiments.
DETAILED DESCRIPTION
[0079] The present disclosures provides systems, devices and
methods for displaying digital content (e.g., advertising) on a
display for a user device such as a mobile device. Certain
embodiments relate to systems, devices and/or methods for
advertising on mobile devices where advertisements are displayed on
the mobile device upon unlocking of the device, prior to,
immediately following and/or at a preset time after the display of
the homepage of the device.
[0080] Although certain embodiments described herein discuss the
use of a mobile device, these embodiments may not be limited to
mobile devices, the embodiments may be equally applicable to user
devices in general.
[0081] The present disclosure is described in further detail with
reference to one or more embodiments, some examples of which are
illustrated in the accompanying drawings. The examples and
embodiments are provided by way of explanation and are not to be
taken as limiting to the scope of the disclosure. Furthermore,
features illustrated or described as part of one embodiment may be
used by themselves to provide other embodiments and features
illustrated or described as part of one embodiment may be used with
one or more other embodiments to provide further embodiments. The
present disclosure covers these variations and embodiments as well
as other variations and/or modifications.
[0082] Referring to FIGS. 1A and 1B, an exemplary process flow for
a system 100 for advertising causing digital content (e.g.,
advertising) to be displayed is illustrated. The process flow for
the system 100 may be separated into three components for
convenience: a user device 110; application software 120; and a
server/database 130. Additionally, the operation of the systems and
devices are illustrated with reference to the hardware contained
within a mobile device (see, FIG. 1B). As illustrated in FIG. 1B,
the user device 110 and corresponding application 120 may comprise
a display, a transmitter and receiver, a memory, and a processor.
Although, the processor is not specifically shown, it should be
well understood that the functionality described with reference to
FIGS. 1A and 1B may, in certain embodiments, be performed by the
processor in connection with an application installed on the
device.
[0083] Referring firstly to the user device 110 component of the
process flow of the system 100, a user interface provides for
registration 111 of a user of the system 100. The registration 111
may include addition of loyalty programs 112 of the user. If a user
of the system 100 registers loyalty program details, the user may
receive current communications and offers from their various
loyalty programs. As discussed herein, registration 111 may also
include collection of information relating to topics of interest to
the user. Data collected during registration 111 may be transferred
121 by the application software 120 to the database 131 for
storage.
[0084] Upon launch 113 of the application software 120 an
advertisement (or other digital content) may be retrieved from the
database 131 through background services 122 which may pull the
advertisement 123 in a predetermined forma (e.g., JSON format) via
a predetermined protocol (e.g., RESTFull API). The advertisement
may then be displayed 114 in full screen on the user device 110.
Once displayed, the user may be able to tap through and the
advertisement may be removed 115. As illustrated in the following
figures, this results in the homepage to the user device 110 being
displayed. Display of advertisements may also be triggered by
unlocking 116 of the user device 110. It is considered that, on
average, a user will unlock 116 their user device 110 between 35-50
times a day. As such, advertisements will be displayed on the user
device 110 when the mobile device is unlocked 116. In certain
embodiments, the advertisement does not have to be displayed each
time and instead the advertisement may be displayed in one or more
of the following timings: a portion of the times the user device is
unlocked, a substantial portion of the times the user device is
unlocked, a predetermined set of times the user device is unlocked
and random times the user device is unlocked. In certain
embodiments, this process may involve registering a broadcast
receiver 124 and firing Screen_On action 125. This may result in
retrieval of an advertisement from the database 131 through
background services 122 which pulls the advertisement 123 in e.g.,
a JSON format via e.g., a RESTFull API. The advertisement may then
be displayed 114 in full screen (or partial screen) on the user
device 110. In other exemplary embodiments, advertisements are
retrieved from the database 131 and stored in a memory on the user
device 110 so that they can be accessed by the application software
when the user device 110 is unlocked 116. How often the
advertisement is accessed by the application software may be
varied. In certain embodiments, the advertisement may be accessed
by the software each time the user device is unlocked, a portion of
the times the user device is unlocked, a substantial portion of the
times the user device is unlocked, a predetermined set of times the
user device is unlocked, random times the user device is unlocked
or combinations thereof. In certain embodiments, the mobile device
(or user device) may be configured to be unlocked by receiving an
input from a user of the mobile device (or user device). For
example, in certain embodiments, the input provided by the user may
be input into the device via a touch sensitive display and/or user
interface. In certain embodiments, the user interface may comprise
one or more buttons on the device. In certain embodiments, the
digital content stored in memory on the mobile device (or user
device) may be retrieved by a processor and displayed on the
display of the mobile device (or user device) if the digital
content is not available from a remote database (e.g., an ad
exchange server). Accordingly, in exemplary embodiments, digital
content may be available to the display of the mobile device (or
user device) even if the mobile device is not connected to an
appropriate communications network.
[0085] In certain embodiments, the digital content and/or
advertisement does not have to be displayed each time and instead
the advertisement may be displayed in one or more of the following
timings: a portion of the times the user device is unlocked, a
substantial portion of the times the user device is unlocked, a
predetermined set of times the user device is unlocked and random
times the user device is unlocked. This speeds up the display 114
of each advertisement on the user device 110 as the advertisements
do not need to be retrieved from the database 131 each time the
user device 110 is unlocked 116. If a user opts in to having the
advertisements displayed on their user device 110 up on unlocking
of the screen to the user device 110, rather than a single
advertisement being retrieved from the database 131 and displayed,
a plurality or set of advertisements may be retrieved from the
database 131, for example overnight, and stored on the user device
110. The stored advertisements may then be accessed directly from
the user device 110 upon unlocking of the screen 116 of the user
device 110 the following day. As discussed herein, the system 100
may facilitate viewing of all of the advertisements pushed to the
user device 110 on one sitting, in which case advertisements may
not be displayed on subsequent unlocking of the screen 116 of the
user device 110. Also, in that case, a set of advertisements pushed
to the device may be removed after a default period of time and
replaced with a new set of advertisements. This may advantageously
reduce the memory consumed by the application software on the user
device 110. In certain embodiments, the system 100 may facilitate
viewing of a portion of the advertisements or a substantial portion
of the advertisements pushed to the user device 110 on one sitting,
in which case advertisements may not be displayed on subsequent
unlocking of the screen 116 of the user device 110. However, in
certain exemplary embodiments the advertisements, a portion of the
advertisements a single advertisement, a plurality of
advertisements may be displayed on subsequent unlocking of the
screen. Also, in that case, a set of advertisements or a subset of
advertisements pushed to the device may be removed after a default
period of time and replaced or supplemented with a new set of
advertisements. This may advantageously reduce the memory consumed
by the application software on the user device 110.
[0086] User options 117 can be accessed by the user by tapping
through from the display 114 of the digital content and/or
advertisement on the user device 110. As discussed herein, and
referred to in more detail below, the user options 117 may include
a share option 117a for sharing advertisements with contacts, for
example via email, SMS, MMS, Facebook or twitter, and a favorites
option 117b for marking advertisements as favorites and retrieving
favorite advertisements. A loyalty program option 117c may
facilitate addition and deletion of user loyalty programs from the
user's profile. An on/off option 117d may let the user switch the
automatic retrieval and display of advertisements on unlocking of
the user device 110 off and on.
[0087] A blocking option 118 may also be provided that lets a user
block certain content, advertisers and/or advertised subject matter
from their user device 110. If the user of the user device 110
exercises this option, the advertisement may be blocked 126 via
e.g., the RESTFull API and the user profile updated accordingly on
the database 131.
[0088] Referring to FIG. 2, an example of a registration process
200 of the system 100 is illustrated, according to certain
embodiments. The registration process 200 involves selecting the
application software 201 from the relevant App store and entering
user registration details 202. Details of a user's loyalty programs
may be entered 203. On launch of the application software an
advertisement is displayed 204, including a homepage tap through
205 to the homepage of the user device and an options tap through
206 to user options.
[0089] FIGS. 3A and 3B illustrate screen displays on unlocking the
screen 301 of a mobile device and on launch of application software
302 of the system, according to certain embodiments. From the
locked screen display 303, a user of the device slides to unlock
and, on unlocking of the locked screen, digital content and/or an
advertisement is displayed 304. As shown in FIG. 3B, digital
content may be displayed 304 when a user unlocks the device. The
digital content and/or advertisement may be retrieved from the
library on unlocking of the device, or digital content and/or
advertisements may be pre-queued. As previously discussed, a user
may navigate directly from the advertisement display 304 to their
homepage, or they may navigate through to user options display 306.
Likewise, on selecting the App from the homepage 305, digital
content and/or an advertisement may be displayed 304 from which the
user may navigate directly to user options display 306.
[0090] Referring to FIG. 4, screen displays are illustrated which
provide an example of a user options display 401 and selection of a
share option display 402, according to certain embodiments. As will
be seen from the exemplified share option display 402, the user may
be given a number of options such as SMS, email, Facebook and
Twitter. Additional options may also be provided, for example
alternative social media options and so on.
[0091] As shown in FIGS. 5A and 5B, if a user has saved digital
content and/or advertisements, the user may select "favorites" on
the user options display 501, which may result in a favorites
option display 502 including the digital content and/or
advertisements that have been saved by the user. As shown, in FIG.
5A, the saved content comprises advertisements and in FIG. 5B, the
content comprises advertisements, news stories, and/or loyalty
deals. The content may be searchable and/or may be scrolled through
to locate a desired advertisement.
[0092] The desired advertisement may be selected by tapping on the
digital content and/or advertisement, resulting in the digital
content and/or advertisement display 503. As shown in FIG. 6, if
the user is associated with one or more loyalty programs, such as
Frequent Flyer, Flybuys, Everyday Rewards, MyerOne and so on, the
user may select a "Loyalty Programs" option on the user option
display 601. This will navigate through to a loyalty options
display 602 that facilitates entry of relevant loyalty program
details of the user. The loyalty options display 602 also includes
an option for removal of stored loyalty programs from the user's
profile.
[0093] In certain exemplary embodiments, a user of the system may
want to opt out of receiving advertisements on unlocking of the
screen of the user device. As such, as illustrated in FIG. 7, the
user options display 701 may also include an "on/off" option. When
in the on position, as illustrated in user options display 701,
advertisements are automatically retrieved and displayed on
unlocking of the screen. When in the off position, as illustrated
in user options display 702, advertisements are not automatically
retrieved, but may still be accessed by launching the application
software through the App on the user device.
[0094] Further advantages of the claimed subject matter will become
apparent from the following non-limiting examples describing
certain embodiments of the claimed subject-matter:
Example 1A1
[0095] A system for advertising on a mobile device comprising:
[0096] a user interface facilitating entry of registration details
of a user of said system and thereby registration of said user; and
[0097] application software adapted to retrieve an advertisement
from an advertisement library stored on a database and display said
advertisement on a screen of said mobile device, [0098] wherein
said application software is adapted to display the advertisement
on said screen of said mobile device on unlocking of said screen,
prior to, immediately following, or at a preset time after, the
display of the homepage of said mobile device.
Example 1A2
[0099] A system for providing digital content on a device
comprising: [0100] a user interface facilitating entry of
registration details of a user of said system and thereby
registration of said user; and [0101] application software adapted
to retrieve a digital content from a advertisement library stored
on a database and display said digital content on a screen of said
device, [0102] wherein said application software is adapted to
display the digital content on said screen of said device on
unlocking of said screen, prior to, immediately following, or at a
preset time after, the display of the homepage of said device.
[0103] 2A1. A system for advertising on a mobile device comprising:
[0104] a user interface facilitating entry of registration details
of a user of said system and thereby registration of said user; and
[0105] application software adapted to retrieve a plurality of
advertisements from an advertisement library stored on a database
and push said plurality of advertisements to the mobile device at a
predetermined time and to be stored locally within said mobile
device for subsequent display independent of internet connectivity
of said mobile device, [0106] wherein said application software is
adapted to display an advertisement of said plurality of
advertisements on a screen of said mobile device whereby unlocking
of the device is the trigger that activates the system to display
said advertisement, prior to, immediately following, or at a preset
time after, the display of the homepage of said mobile device.
[0107] 2A2. A system for providing digital content on a device
comprising: [0108] a user interface facilitating entry of
registration details of a user of said system and thereby
registration of said user; and [0109] application software adapted
to retrieve a plurality of digital contents from a library stored
on a database and push said plurality of digital contents to the
device at a predetermined time and to be stored locally within said
device for subsequent display independent of internet connectivity
of said device, [0110] wherein said application software is adapted
to display a digital content of said plurality of digital contents
on a screen of said device whereby unlocking of the device is the
trigger that activates the system to display said digital content,
prior to, immediately following, or at a preset time after, the
display of the homepage of said device.
[0111] 2A3. A system according to examples 1A2 or 2A2, wherein the
device is a mobile device.
[0112] 2A4. A system according to examples 1A2 or 2A2, wherein the
device is a stationary device.
[0113] 2A5. A systems according to examples one or more of the
above A examples, wherein the digital content is one or more of the
following: advertisements, news content, social media content,
weather content, sports content, loyalty offerings, membership
deals, audio content, visual content, audio-visual content, radio
content, television content, games and financial market
information.
[0114] 3A. A system according to one or more of proceeding A
examples, wherein the advertisement provides an incentive to the
user of the system, for example in return for having the
advertisement displayed on unlocking of the screen of the mobile
device.
[0115] 4A. A system according to one or more of the proceeding A
examples, wherein an advertisement is retrieved from said
advertisement library and displayed on said screen on launching
said application software.
[0116] 5A. A system according to one or more of the preceding A
examples, wherein when a user opts in to receiving advertisements
on unlocking of the screen of their mobile device, a plurality of
advertisements are pushed to the mobile device at a predetermined
time, for example overnight.
[0117] 6A. A system according to one or more of the preceding A
examples, wherein said application software is adapted to
automatically push a plurality of advertisements to the mobile
device overnight with no user intervention and to be stored locally
on said mobile device for accessibility throughout the following
day independent of internet connectivity.
[0118] 7A. A system according to one or more of the preceding A
examples, wherein the plurality of advertisements are stored on the
mobile device and accessed each time the user unlocks the screen of
the device.
[0119] 8A. A system according to one or more of the preceding A
examples, wherein the user can opt to view all of the plurality of
advertisements pushed to the mobile device at one time, in which
case advertisements will not be displayed on subsequent unlocking
of the mobile device.
[0120] 9A. A system according to one or more of the preceding A
examples, wherein the plurality of advertisements are stored
locally on the mobile device and accessed each time the user
unlocks the device and/or wherein the user can opt to view all of
the plurality of advertisements that are stored locally on the
mobile device at one time, in which case advertisements will not be
displayed on subsequent unlocking of the mobile device.
[0121] 10A. A system according to one or more of the preceding A
examples, wherein the plurality of advertisements uploaded onto the
mobile device are removed from the mobile device after a
predetermined time frame and replaced with a new plurality of
advertisements.
[0122] 11A. A system according one or more of the preceding A
examples, wherein a set of advertisements is pushed to the mobile
device overnight, some or all of the set of advertisements
displayed on the mobile device during the course of the following
day and the set of advertisements removed from the mobile device on
the following night and replaced by a subsequent set of
advertisements.
[0123] 12A. A system according to one or more of the preceding A
examples, wherein said registration details include loyalty program
details of said user.
[0124] 13A. A system according to one or more of the preceding A
examples, wherein said registration details include user
preferences for subject matter of advertisements to be retrieved
from said advertisement library.
[0125] 14A. A system according to one or more of the preceding A
examples, wherein on display of said advertisement said application
software provides a tap through to said homepage of said mobile
device.
[0126] 15A. A system according to one or more of the preceding A
examples, wherein on display of said advertisement said application
software provides a tap through to user options including one or
more of save, share, favourites, stop advertiser or block, loyalty
programs and on/off.
[0127] 16A. A system according to one or more of the preceding A
examples, wherein said save option facilitates saving of said
advertisement.
[0128] 17A. A system according to one or more of the preceding a
examples, wherein said share option facilitates sharing of said
advertisement with contact via email, SMS, MMS, Facebook, Twitter
or other social media.
[0129] 18A. A system according to one or more of the preceding A
examples, wherein said favourites option facilitates searching for
a previously saved advertisement.
[0130] 19A. A system according to one or more of the preceding A
examples, wherein said stop advertiser or block option facilitates
blocking of an advertisement retrieved from said advertisement
library and/or blocking of all advertisements from an advertiser
and/or relating to a particular subject matter.
[0131] 20A. A system according to one or more of the preceding A
examples, wherein said loyalty programs option facilitates entry of
loyalty programs of said user whereby said user can receive loyalty
program advertising on said mobile device through said application
software.
[0132] 21A. A system according to one or more of the preceding A
examples, wherein said on/off option facilitates adding or removing
advertisements being retrieved and displayed on said mobile device
on unlocking said screen.
[0133] 22A. A system according to one or more of the preceding A
examples, wherein advertisements to be displayed on said mobile
device are selected on the basis one or more of preloaded user
preferences, user demographic and user data collected from said
mobile device, such as geo-location and geo-targeting data.
Example 1B1
[0134] A method for advertising on a mobile device comprising:
[0135] receiving registration details of a user of said mobile
device and effecting registration of said user; and [0136]
retrieving an advertisement from an advertisement library stored on
a database and displaying said advertisement on a screen of said
mobile device, [0137] wherein said advertisement is displayed on
said screen of said mobile device on unlocking of said screen,
prior to the display of a homepage of said mobile device.
Example 1B2
[0138] A method for providing digital content on a device
comprising: [0139] receiving registration details of a user of said
device and effecting registration of said user; and [0140]
retrieving a digital content from a library stored on a database
and displaying said digital on a screen of said device, [0141]
wherein said digital content is displayed on said screen of said
device on unlocking of said screen, prior to the display of a
homepage of said device.
[0142] 2B1. A method for advertising on a mobile device comprising:
[0143] receiving registration details of a user of said mobile
device and effecting registration of said user; [0144] retrieving a
plurality of advertisements from an advertisement library stored on
a database and pushing said plurality of advertisements to the
mobile device at a predetermined time and to be stored locally
within said mobile device for subsequent display independent of
internet connectivity of said mobile device; and [0145] displaying
an advertisement of said plurality of advertisements on a screen of
said mobile device, [0146] wherein said advertisement is displayed
on said screen of said mobile device whereby unlocking of the
device is the trigger that activates the system to display an
advertisement, prior to the display of a homepage of said mobile
device.
[0147] 2B2. A method for providing digital content advertising on a
device comprising: [0148] receiving registration details of a user
of said device and effecting registration of said user; [0149]
retrieving a plurality of digital contents from a library stored on
a database and pushing said plurality of digital contents to the
device at a predetermined time and to be stored locally within said
device for subsequent display independent of internet connectivity
of said device; and [0150] displaying a digital content of said
plurality of digital contents on a screen of said device, [0151]
wherein said digital content is displayed on said screen of said
device whereby unlocking of the device is the trigger that
activates the system to display a digital content, prior to the
display of a homepage of said mobile device.
[0152] 2B3. A method according to examples 1B2 or 2B2, wherein the
device is a mobile device.
[0153] 2B4. A method according to examples 1B2 or 2B2, wherein the
device is a stationary device.
[0154] 2B5. A method according to examples one or more of the
proceeding B examples, wherein the digital content is one or more
of the following: advertisements, news content, social media
content, weather content, sports content, loyalty offerings,
membership deals, audio content, visual content, audio-visual
content, radio content, television content, games and financial
market information.
[0155] 3B. A method according to one or more of the proceeding B
examples, wherein the advertisement provides an incentive to the
user, for example in return for having the advertisement displayed
on unlocking of the screen of the mobile device.
[0156] 4B. A method according to one or more of the proceeding B
examples, wherein when a user opts in to receiving advertisements
on unlocking of the screen of their mobile device, said method
comprises pushing a plurality of advertisements to the mobile
device at a predetermined time, for example overnight.
[0157] 5B. A method according to one or more of the proceeding B
examples, comprising storing said plurality of advertisements on
the mobile device and accessing said advertisements each time the
user unlocks the screen of the device.
[0158] 6B. A method according to one or more of the proceeding B
examples, wherein the user can opt to view all of the plurality of
advertisements pushed to the mobile device at one time, in which
case advertisements will not be displayed on subsequent unlocking
of the mobile device.
[0159] 7B. A method according to one or more of the proceeding B
examples, comprising: removing the plurality of advertisements from
the mobile device after a predetermined time frame and replacing
them with a new plurality of advertisements.
[0160] 8B. A method according to one or more of the proceeding B
examples, comprising: pushing a set of advertisements to the mobile
device overnight, displaying some or all of the set of
advertisements on the mobile device during the course of the
following day on unlocking of the screen of said mobile device,
removing the set of advertisements from the mobile device on the
following night and replacing them with a subsequent set of
advertisements.
[0161] 9B. A method according to one or more of the proceeding B
examples, wherein said registration details include loyalty program
details of said user.
[0162] 10B. A method according to one or more of the proceeding B
examples, wherein said registration details include user
preferences for subject matter of advertisements to be retrieved
from said advertisement library.
[0163] 11B. A method according to one or more of the proceeding B
examples, comprising providing a tap through to said homepage of
said mobile device on displaying said advertisement on said mobile
device.
[0164] 12B. A method according to one or more of the proceeding B
examples, comprising providing a tap through to user options
including one or more of save, share, favourites, stop advertiser
or block, loyalty programs and on/off on displaying said
advertisement on said mobile device.
[0165] 13B. A method according to one or more of the proceeding B
examples, wherein said save option facilitates saving of said
advertisement.
[0166] 14B. A method according to one or more of the proceeding B
examples, wherein said share option facilitates sharing of said
advertisement with contact via email, SMS, MMS, Facebook, Twitter
or other social media.
[0167] 15B. A method according to one or more of the proceeding B
examples, wherein said favourites option facilitates searching for
a previously saved advertisement.
[0168] 16B. A method according to one or more of the proceeding B
examples, wherein said stop advertiser or block option facilitates
blocking of an advertisement retrieved from said advertisement
library and/or blocking of all advertisements from an advertiser
and/or relating to a particular subject matter.
[0169] 17B. A method according to one or more of the proceeding B
examples, wherein said loyalty programs option facilitates entry of
loyalty programs of said user whereby said user can receive loyalty
program advertising on said mobile device through said application
software.
[0170] 18B. A method according to one or more of the proceeding B
examples, wherein said on/off option facilitates adding or removing
advertisements being retrieved and displayed on said mobile device
on unlocking said screen.
[0171] 19B. A method according to one or more of the proceeding B
examples, comprising: selecting advertisements to be displayed on
said mobile device on the basis one or more of preloaded user
preferences, user demographic and user data collected from said
mobile device, such as geo-location and geo-targeting data.
Example 1C
[0172] A computer readable medium containing programming
instructions that cause a computer processor to perform the steps
of:
[0173] receiving registration details of a user of said mobile
device and effecting registration of said user; and retrieving an
advertisement from an advertisement library stored on a database
and displaying said advertisement on a screen of said mobile
device,
[0174] wherein said advertisement is displayed on said screen of
said mobile device on unlocking of said screen, prior to the
display of a homepage of said mobile device.
Example 2C
[0175] A computer readable medium containing programming
instructions according to Example C1 comprise one or more of the
limitations of the proceeding B and/or C examples.
Example 1C
[0176] A method for displaying digital content on a device, the
method comprising:
[0177] receiving an input from a user with the aid of a user
interface,
[0178] generating a first electrical signal corresponding to the
input;
[0179] transmit the electrical signal to a processor;
[0180] interpreting the first electrical signal to determine
whether the input from the user is a request to unlock the
device,
[0181] generating a second electrical signal corresponding to a
request for the digital content;
[0182] determining whether the device is connected to the
Internet;
[0183] transmitting the second electrical signal to a remote server
comprising a first library of digital content, if the device is
connected to the Internet;
[0184] receiving the digital content from the remote server if the
device is connected to the Internet, or from a local memory if the
device is not connected to the Internet;
[0185] displaying the digital content after the device receives the
request to unlock the device and prior to, immediately following,
or at a preset time after, the display of the homepage of the
device.
[0186] 2C. A method for displaying digital content on a mobile
device, the method comprising:
[0187] receiving an input from a user with the aid of a user
interface,
[0188] generating a first electrical signal corresponding to the
input;
[0189] transmit the electrical signal to a processor;
[0190] interpreting the first electrical signal to determine
whether the input from the user is a request to unlock the mobile
device,
[0191] generating a second electrical signal corresponding to a
request for the digital content;
[0192] determining whether the mobile device is connected to the
Internet;
[0193] transmitting the second electrical signal to a remote server
comprising a first library of digital content, if the mobile device
is connected to the Internet;
[0194] receiving the digital content from the remote server of the
mobile device is connected to the Internet, or from a local memory
if the mobile device is not connected to the Internet;
[0195] displaying the digital content after the mobile device
receives the request to unlock the mobile device and prior to,
immediately following, or at a preset time after, the display of
the homepage of the device.
[0196] 3C. A method for displaying digital content on a device, the
method comprising:
[0197] a user interface configured to
[0198] receiving an input from a user with the aid of a user
interface,
[0199] generating a first electrical signal corresponding to the
input;
[0200] transmit the electrical signal to a processor;
[0201] interpreting the first electrical signal to determine
whether the input from the user is a request to unlock the
device,
[0202] receiving the digital content from a local memory of the
device if the input from the user is a request to unlock the
device;
[0203] displaying the digital content after the device receives the
request to unlock the device and prior to, immediately following,
or at a preset time after, the display of the homepage of the
device.
[0204] 4C. The method of examples 1C or 3C, wherein the device is
mobile.
[0205] 5C. The method of examples 1C or 2C, wherein the device is
stationary.
[0206] 6C. The method of one or more of the proceeding C examples,
wherein the digital content is an advertisement.
[0207] 7C. The method of one or more of the proceeding C examples
claims, wherein the digital content is news content.
[0208] 8C. The method of one or more of the proceeding C examples,
wherein the digital content is loyalty offers or membership
deals.
[0209] 9C. The method of one or more of the proceeding C examples,
wherein the digital content is audio content.
[0210] 10C. The method of one or more of the proceeding C examples,
wherein the digital content is audio/visual content.
[0211] 11C. The method of one or more of the proceeding C examples,
wherein the remote server is an ad server.
[0212] 12C. The method of one or more of the proceeding C examples,
wherein at least a portion of the second library of digital content
stored in the memory of the mobile device is pushed to the mobile
device at a predetermined time before receiving the request to
unlock the mobile device.
[0213] 13C. The method of one or more of the proceeding C examples,
wherein at least a portion of the library of digital content stored
in the memory of the mobile device is pushed to the mobile device
at a predetermined time before receiving the request to unlock the
mobile device.
[0214] 14C. The method of one or more of the proceeding C examples,
wherein the digital content contained within the first library of
digital content is different than the digital content contained in
the second library of digital content.
[0215] 15C. The method of one or more of the proceeding C examples,
wherein the request for digital content includes data specific to
the user of the device to facilitate selection of the digital
content from at least one of the first library of digital content
and the second library of digital content.
[0216] 16C. The method of one or more of the proceeding C examples,
wherein the request for digital content includes data specific to
the user of the device to facilitate selection of the digital
content from the library of digital content.
[0217] 17C. The method of one or more of the proceeding C examples,
wherein the data comprises one or more of the following: preloaded
user preferences, user demographic information, and user data
collected from the device (e.g., geo-location and geo-targeting
data).
[0218] 18C. The method of one or more of the proceeding C examples,
wherein the user interface comprises a touch screen display and the
input from the user requesting to unlock the mobile device is a
gesture on the touch screen display.
[0219] 19C. The method of one or more of the proceeding C examples,
wherein the user interface is configured to enable the user to
opt-in or opt-out of receiving the digital content.
[0220] 20C. The method of one or more of the proceeding C examples,
wherein the advertisement provides an incentive to the user, for
example in return for having the advertisement displayed on
unlocking of the screen of the mobile device.
[0221] 21C. The method of one or more of the proceeding C examples,
wherein when a user opts in to receiving advertisements on
unlocking of the screen of their device, said method comprises
pushing a plurality of advertisements to the mobile device at a
predetermined time, for example overnight.
[0222] 22C. The method of one or more of the proceeding C examples,
comprising storing said plurality of advertisements on the mobile
device and accessing said advertisements each time the user unlocks
the screen of the device.
[0223] 23C. The method of one or more of the proceeding C examples,
wherein the user can opt to view all of the plurality of
advertisements pushed to the mobile device at one time, in which
case advertisements will not be displayed on subsequent unlocking
of the mobile device.
[0224] 24C. The method of one or more of the proceeding C examples,
comprising removing the plurality of advertisements from the mobile
device after a predetermined time frame and replacing them with a
new plurality of advertisements.
[0225] 25C. The method of one or more of the proceeding C examples,
comprising pushing a set of advertisements to the mobile device
overnight, displaying some or all of the set of advertisements on
the mobile device during the course of the following day on
unlocking of the screen of said mobile device, removing the set of
advertisements from the mobile device on the following night and
replacing them with a subsequent set of advertisements.
[0226] 26C. The method of one or more of the proceeding C examples,
wherein said registration details include loyalty program details
of said user.
[0227] 27C. The method of one or more of the proceeding C examples,
wherein said registration details include user preferences for
subject matter of advertisements to be retrieved from said
advertisement library.
[0228] 28C. The method of one or more of the proceeding C examples,
comprising providing a tap through to said homepage of said mobile
device on displaying said advertisement on said device.
[0229] 29C. The method of one or more of the proceeding C examples,
comprising providing a tap through to user options including one or
more of save, share, favorites, stop advertiser or block, loyalty
programs and on/off on displaying said advertisement on said mobile
device.
[0230] 30C. A method according to C example 29, wherein said save
option facilitates saving of said advertisement.
[0231] 31C. A method according to C example 29, wherein said share
option facilitates sharing of said advertisement with contact via
email, SMS, MMS, Facebook, Twitter or other social media.
[0232] 32C. A method according to C example 29, wherein said
favorites option facilitates searching for a previously saved
advertisement.
[0233] 33C. A method according to C example 29, wherein said stop
advertiser or block option facilitates blocking of an advertisement
retrieved from said advertisement library and/or blocking of all
advertisements from an advertiser and/or relating to a particular
subject matter.
[0234] 34C. A method according to C example 29, wherein said
loyalty programs option facilitates entry of loyalty programs of
said user whereby said user can receive loyalty program advertising
on said mobile device through said application software.
[0235] 35C. A method according to C example 29, wherein said on/off
option facilitates adding or removing advertisements being
retrieved and displayed on said mobile device on unlocking said
screen.
[0236] Unless the context requires otherwise or specifically stated
to the contrary, integers, steps or elements of the invention
recited herein as singular integers, steps or elements clearly
encompass both singular and plural forms of the recited integers,
steps or elements.
[0237] Throughout this specification, unless the context requires
otherwise, the word "comprise", or variations such as "comprises"
or "comprising", will be understood to imply the inclusion of a
stated step or element or integer or group of steps or elements or
integers, but not the exclusion of any other step or element or
integer or group of steps, elements or integers. Thus, in the
context of this specification, the term "comprising" is used in an
inclusive sense and thus should be understood as meaning "including
principally, but not necessarily solely".
[0238] Additionally, the disclosure has been described with
reference to particular exemplary embodiments. However, it may be
readily apparent to those skilled in the art that it is possible to
embody the disclosure in specific forms other than those of the
embodiments described herein. The embodiments are merely
illustrative and should not be considered restrictive. The scope of
the disclosure is given by the appended claims, rather than the
preceding description, and variations and equivalents that fall
within the range of the claims are intended to be embraced
therein.
* * * * *