U.S. patent application number 14/732089 was filed with the patent office on 2015-09-24 for method for passive mining of usage information in a location-based services system.
The applicant listed for this patent is Accenture Global Services Limited. Invention is credited to Michael J. Burgiss, Michael L. Gailey, Chad S. Holmes, Angela King Smith, Eric A. Portman.
Application Number | 20150269618 14/732089 |
Document ID | / |
Family ID | 46150115 |
Filed Date | 2015-09-24 |
United States Patent
Application |
20150269618 |
Kind Code |
A1 |
Gailey; Michael L. ; et
al. |
September 24, 2015 |
Method for Passive Mining of Usage Information In A Location-Based
Services System
Abstract
A method and system for providing advertising effectiveness
searching capabilities, predictive modeling capabilities and usage
mining in a location-based services system is disclosed. During
operation of the location-based services system, usage information
for advertising campaigns placed on the location-based services
system is stored. Advertisers are provided with the ability to
enter a search request form on a remote terminal to mine the usage
information. The search request is then transmitted to an
application that searches usage information to generate a response
to said search request.
Inventors: |
Gailey; Michael L.;
(Norcross, GA) ; Portman; Eric A.; (Norcross,
GA) ; Burgiss; Michael J.; (Symyrna, GA) ;
Holmes; Chad S.; (Atlanta, GA) ; King Smith;
Angela; (Park City, KS) |
|
Applicant: |
Name |
City |
State |
Country |
Type |
Accenture Global Services Limited |
Dublin |
|
IE |
|
|
Family ID: |
46150115 |
Appl. No.: |
14/732089 |
Filed: |
June 5, 2015 |
Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
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14282964 |
May 20, 2014 |
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14732089 |
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11007761 |
Dec 8, 2004 |
8738437 |
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14282964 |
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10133537 |
Apr 26, 2002 |
6848542 |
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11007761 |
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09946111 |
Sep 4, 2001 |
6944447 |
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10133537 |
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60286916 |
Apr 27, 2001 |
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Current U.S.
Class: |
705/14.54 |
Current CPC
Class: |
H04M 2207/18 20130101;
H04W 4/023 20130101; H04L 67/306 20130101; G06Q 30/0207 20130101;
G06Q 30/0269 20130101; G06Q 30/0625 20130101; G06F 16/9535
20190101; G06Q 30/0264 20130101; G10L 15/26 20130101; G06Q 30/0256
20130101; G06Q 50/12 20130101; G06Q 30/0633 20130101; G06Q 30/02
20130101; H04L 67/18 20130101; H04M 3/42204 20130101; G06Q 30/0261
20130101; G06Q 30/0255 20130101; H04W 4/029 20180201; G10L 2015/228
20130101; G10L 15/30 20130101; G06F 16/9537 20190101; H04M 3/4936
20130101; G06Q 10/06 20130101; G10L 15/1822 20130101; H04M 2242/30
20130101; H04L 67/04 20130101; H04L 67/20 20130101; H04M 2201/40
20130101; G06Q 30/0639 20130101; H04M 3/42348 20130101; G06Q
30/0267 20130101; H04W 4/23 20180201; G06Q 30/0242 20130101; H04M
2242/15 20130101 |
International
Class: |
G06Q 30/02 20060101
G06Q030/02; G06Q 50/12 20060101 G06Q050/12; H04W 4/02 20060101
H04W004/02 |
Claims
1-6. (canceled)
7. A computer-implemented method comprising: receiving, at a
computer system and from a client computing device, a request that
identifies a product that is of interest to a user; identifying, by
the computer system, a geographic indicator that is associated with
the client computing device and indicates a location for the client
computing device; selecting, by the computer system, a group of
candidate restaurants from among a plurality of restaurants based,
at least in part, on the request; accessing, by the computer
system, location information that identifies locations of the
candidate restaurants; comparing the location for the client
computing device with the locations of the candidate restaurants;
selecting, by the computer system, a particular restaurant from
among the candidate restaurants based, at least in part, on the
comparison of the location for the client computing device with the
locations of the candidate restaurants; and using, by the computer
system, the particular restaurant to process the request from the
client computing device.
8. The computer-implemented method of claim 7, wherein: the client
computing device comprises a mobile computing device, and the
location for the client computing device comprises a current
location of the mobile computing device.
9. The computer-implemented method of claim 8, wherein the
geographic indicator is received from the mobile computing device
and comprises GPS information identifying the current location of
the mobile computing device.
10. The computer-implemented method of claim 7, wherein the
geographic indicator comprises at least a portion of a telephone
number that is associated with the client computing device.
11. The computer-implemented method of claim 7, wherein the
location for the client computing device is specified by the user
of the client computing device and is different from a current
location of the client computing device.
12. The computer-implemented method of claim 7, wherein the
particular restaurant is selected based on the particular
restaurant being closest to the location for the client computing
device.
13. The computer-implemented method of claim 7, further comprising:
accessing, by the computer system, information that identifies
hours of operation for each of the candidate restaurants;
determining a current time; and comparing the current time to the
hours of operation for each of the candidate restaurants, wherein
the particular restaurant is selected further based on the
comparison of the current time with the hours of operation for the
candidate restaurants.
14. The computer-implemented method of claim 7, further comprising:
accessing, by the computer system, information that identifies
products offered at each of the candidate restaurants; and
comparing the product identified in the request with the products
offered at the candidate restaurants, wherein the particular
restaurant is selected further based on the comparison of the
product identified in the request with the products offered at each
of the candidate restaurants.
15. The computer-implemented method of claim 14, further
comprising: accessing, by the computer system, information that
identifies prices for the products offered by each of the candidate
restaurants; and comparing the prices for the products offered by
the candidate restaurants, wherein the particular restaurant is
selected further based on the comparison of the prices for the
products offered by the candidate restaurants.
16. The computer-implemented method of claim 7, further comprising:
accessing, by the computer system, information that identifies
current discounts that are being offered by each of the candidate
restaurants; and comparing the product identified in the request
with the current discounts that are being offered by the candidate
restaurants, wherein the particular restaurant is selected further
based on the comparison of the product identified in the request
with the current discounts that are being offered by the candidate
restaurants.
17. The computer-implemented method of claim 7, further comprising:
accessing, by the computer system, information that identifies
available services at each of the candidate restaurants; and
comparing the product identified in the request with the available
services at each of the candidate restaurants, wherein the
particular restaurant is selected further based on the comparison
of the product identified in the request with the available
services at each of the candidate restaurants.
18. The computer-implemented method of claim 7, further comprising:
accessing, by the computer system, information that categorizes one
or more favorite restaurants of the user; and comparing the one or
more favorite restaurants of the user with the candidate
restaurants, wherein the particular restaurant is selected further
based on the comparison of the one or more favorite restaurants of
the user with the candidate restaurants.
19. The computer-implemented method of claim 7, further comprising:
accessing, by the computer system, information that identifies
ratings for the each of the candidate restaurants; and comparing
the ratings for the candidate restaurants, wherein the particular
restaurant is selected further based on the comparison of the
ratings for the candidate restaurants.
20. The computer-implemented method of claim 19, wherein the
ratings are generated from external services through which users
submit evaluations of the candidate restaurants.
21. The computer-implemented method of claim 7, wherein the request
comprises a voice-based input from the user.
22. The computer-implemented method of claim 7, further comprising:
determining, by the computer system, a response to the request
based, at least in part, on processing of the request using the
particular restaurant; and providing, by the computer system, the
response to the client computing device.
23. The computer-implemented method of claim 16, wherein the
response include information identifying, at least, the particular
restaurant.
24. The computer-implemented method of claim 7, wherein: the
request includes information that identifies a restaurant chain,
and the group of candidate restaurants comprises restaurants that
are part of the restaurant chain.
25. A computer system comprising: an interface to receive, from
client computing devices, requests that identify products that are
of interest to users associated with the client computing devices;
a location gateway that is programmed to identify geographic
indicators that are associated with the client computing devices
and indicate locations for the client computing device; a location
application platform that is programmed to: select a group of
candidate restaurants from among a plurality of restaurants based,
at least in part, on the requests, access location information that
identifies locations of the candidate restaurants, compare the
locations for the client computing devices with the locations of
the candidate restaurants, select particular restaurants from among
the candidate restaurants based, at least in part, on the
comparison of the locations for the client computing devices with
the locations of the candidate restaurants, and use the particular
restaurants to process the requests from the client computing
devices.
26. The computer system of claim 25, wherein: the client computing
devices comprise mobile computing devices, and the locations for
the client computing devices comprises current locations of the
mobile computing devices.
Description
[0001] This application is a continuation of U.S. patent
application Ser. No. 11/007,761, filed Dec. 8, 2004, which is a
continuation of U.S. patent application Ser. No. 10/133,537, filed
Apr. 26, 2002, now U.S. Pat. No. 6,848,542 B2, issued Feb. 1, 2005,
which is a continuation-in-part of U.S. patent application Ser. No.
09/946,111, filed Sep. 4, 2001, now U.S. Pat. No. 6,944,447 B2,
issued Sep. 13, 2005, which claims the benefit of priority of U.S.
Provisional Application Ser. No. 60/286,916, filed Apr. 27, 2001,
all of which are incorporated by reference.
FIELD OF THE INVENTION
[0002] The present invention relates generally to providing
information to communication devices and, more particularly, to a
system and method for passive mining of usage information in a
location-based services system.
BACKGROUND OF THE INVENTION
[0003] Wireless communication devices have recently evolved from a
technology used by an elite segment of the population to a
technology that is used by the masses. In the year 2000, it has
been estimated that well over 100 million people in the United
States alone subscribed to at least one type of wireless
communication service. Worldwide, the number of wireless
communication device users has reached a staggering number and is
growing all of the time. In the near future, it is envisioned that
almost everyone will own or use some sort of wireless communication
device that is capable of performing a variety of functions.
[0004] In addition to traditional wireless communication devices,
many different types of portable electronic devices are in use
today. In particular, notebook computers, palm-top computers, and
personal digital assistants (PDA) are commonplace. The use of
wireless communication devices is widespread and it is expected
that in the near future combined mobile telephone/PDA devices will
be widely used by the masses. Currently, most of these devices are
only used by a small segment of the population due, in large part,
to the fact that there are a limited number of applications and
services available for such devices.
[0005] The Internet has become a widely used medium for providing
business information in a variety of forms that are targeted to
various types of individuals and businesses. Generally speaking,
one of the problems associated with searching for business
information on specific products and services using the Internet
are being able to locate relevant business information for products
and services that are available in a geographic area that is
located near the user. As such, a need exists for a way to provide
a broad range of business information and content to wireless
communication devices and workstations that are based on the
respective geographic location of the communication device at the
time the information is requested.
[0006] Users of several different types of remote terminals often
desire to use directory assistance services that are provided by
various telephone companies. Many of these directory assistance
calls originate in a respective metropolitan telephone service area
and request listing information for listings contained in the same
metropolitan service area. Most local directory assistance services
in use today are handled by an operator that assists the requestor
by manually inputting the requested information into an application
that searches a database containing residential and business
listings. As such, a need exists for providing an enhanced
directory assistance system that is capable of automatically
providing geographically targeted responses to requestors.
[0007] Another need exists for methods and systems that allow
business users of these types of systems to search through
historical usage records. These records can be used by business
users for various types of research and record keeping.
SUMMARY OF THE PRESENT INVENTION
[0008] A preferred embodiment of the present invention discloses a
method for providing advertising effectiveness searching
capabilities in a location-based services system. In the preferred
embodiment, usage information for advertising campaigns placed on
the location-based services system is stored in a usage data
database. A search request form containing at least one input field
is generated on a remote terminal. A search request is then entered
into the search request form with the remote terminal. The search
request is then transmitted to an advertising effectiveness
application that is preferentially located on an advertiser portal
that is connected to the location-based services system. The usage
information is then searched to generate a response to the search
request and the response is then transmitted to the remote
terminal.
[0009] In the preferred embodiment, the usage information may be
selected from a group of information including a time of access, a
location of access, an identity of individuals who received a
respective advertising campaign, a total number of people who
received a respective advertising campaign, a total number of
people who responded to a respective advertising campaign, a time
and date a respective advertising campaign was run, a product
listing for a respective advertising campaign and a service listing
for a respective advertising campaign.
[0010] The search request form is preferentially generated on a web
browser located on the remote terminal. A usage analysis user
interface application generates the search request form and then
transmits it to the remote terminal via the advertiser portal. The
search results that are obtained from the usage data database may
be formatted into viewable segments with a data scoring
application. The usage analysis user interface application is
preferentially used to transmit the response to the remote
terminal. The remote terminal can be a wireless communication
device in some preferred embodiments.
[0011] Another preferred embodiment of the present invention
discloses a method for providing predictive modeling in a
location-based services system. Predictive modeling allows users to
forecast or predict the types of users and numbers of users that
are likely to respond to or receive advertising campaigns based on
historical records that are contained in a usage data database. In
this embodiment, an advertising campaign is created with a remote
terminal. The advertising campaign is then transmitted to a
predictive modeling application that is preferentially located on
an advertiser portal. A profile data file and a usage data database
are then searched to generate a predictive model for the
advertising campaign and the predictive model is then transmitted
to the remote terminal.
[0012] In this preferred embodiment, the advertising campaign that
has been created includes at least one business rule. The business
rule is extracted with a business rule application that is located
on the advertiser portal and is used to assist in searching the
profile data files and the usage data database. A usage analysis
user interface application is used to generate the sample
advertising campaign. In the preferred embodiment, the predictive
model is formatted in a viewable format using a data scoring
application. The predictive model is preferentially transmitted to
the remote terminal using a usage analysis user interface
application. The remote terminal may be a wireless communication
device in other embodiments of the present invention.
[0013] Another preferred embodiment of the present invention
discloses a method for searching usage information in a
location-based services system. In this embodiment, usage
information for the location-based services system is stored in a
usage data database. An advertiser portal is provided to a remote
terminal. A search request form is generated on the remote terminal
that allows the user to generate a search. The user can then input
a search request into the search request form using the remote
terminal that is transmitted to the advertiser portal. The usage
data database is then searched to generate a response to the search
request that is transmitted to the remote terminal.
[0014] In this preferred embodiment, the search request form is
generated with a usage analysis user interface application located
on the advertiser portal. The search results are preferentially
formatted into a viewable format with a data scoring application.
The response is transmitted to the remote terminal with a usage
analysis user interface application on the advertiser portal. The
remote terminal may be a wireless communication device.
[0015] Further objects and advantages of the present invention will
be apparent from the following description, reference being made to
the accompanying drawings wherein preferred embodiments of the
invention are clearly illustrated.
BRIEF DESCRIPTION OF THE DRAWINGS
[0016] FIG. 1 illustrates a preferred embodiment of the
location-based services system.
[0017] FIG. 2 is a flow chart illustrating the process steps
performed by the location-based application server when processing
structured requests.
[0018] FIG. 3 illustrates a preferred method for searching usage
information in a location-based services system.
[0019] FIG. 4 illustrates a preferred advertising effectiveness
application for a location-based services system.
[0020] FIG. 5 illustrates a preferred predictive modeling
application for a location-based services system.
DETAILED DESCRIPTION OF THE PRESENTLY PREFERRED EMBODIMENTS OF THE
INVENTION
[0021] The present invention discloses a method and system for
delivering location-based services through a variety of
communication networks. Referring to FIG. 1, the preferred
location-based services system 10 uses the geographic location of a
remote terminal 12 to provide geographically targeted services to
the remote terminal 12. Remote terminals 12 that subscribe to the
location-based services system 10 are capable of selecting and
receiving information from a broad range of business and service
providers that are located in a geographic region that is close to
the remote terminal 12 and, thus, the user.
[0022] As illustrated in FIG. 1, one preferred embodiment of the
location-based services system 10 includes a remote terminal 12
that is connected to a wireless communication system 14 using one
of several available and commonly used communication protocols. As
illustrated, the remote terminal 12 is connected to a base station
16 of the wireless communication system 14, which transmits and
receives radio signals to the remote terminal 12 during operation.
Those skilled in the art would recognize that although only one
base station 16 is illustrated in FIG. 1, several base stations 16
are actually used to make-up the preferred wireless communication
system 14. Ideally, the preferred wireless communication system 14
would cover a wide geographic region, such as, by way of example
only, the entire United States.
[0023] In the preferred embodiment of the present invention, the
remote terminal 12 is capable of sending a digital input signal to
the base station 16. The term digital input signal should be
broadly construed to include voice signals, keypad input data, and
pointer device selections or data from any other commonly used
means for inputting data into a respective remote terminal 12.
Those skilled in the art would recognize that several peripheral
devices are available for various types of remote terminals 12 that
could be used to input data into the remote terminals 12 and may be
taken advantage of by the present invention.
[0024] Preferentially, the wireless communication system 14 is a
digital communication system that uses one of several different
methods of providing wireless digital communication between the
remote terminals 12 and the base stations 16. The wireless
communication system 14 can use frequency division duplexing (FDD)
or time division duplexing (TDD) to allocate for the two directions
of transmission between the remote terminal 12 and the base station
16.
[0025] In order to provide multiple access methods to the remote
terminals 12, which refers to the method of creating multiple
channels for each transmission direction, one of several different
types of multiple access methods may be used in the present
invention. Three preferred types of multiple access methods that
might be used include: frequency division multiple access (FDMA);
time division multiple access (TDMA); and/or code division multiple
access (CDMA). Those skilled in the art would recognize that the
present invention could readily be adapted to take advantage of
other multiple access methods as well.
[0026] As further illustrated in FIG. 1, in the preferred
embodiment of the present invention the base station 16 of the
wireless communication system 14 is connected to a public switched
telephone network (PSTN) 18 by a public switch 20. As known to
those skilled in the art, the PSTN 18 is a worldwide voice
telephone network that is used to allow various communication
devices to communicate with each other. Although the preferred PSTN
18 is a digital system, the present invention may be adapted for
use on analog systems as well to accommodate geographic regions
that might be underdeveloped or not serviced by a digital
system.
[0027] The public switch 20 transfers the signals that are received
from the base station 16 to a private branch exchange (PBX) 22. The
public switch 20 is connected to the private branch exchange (PBX)
22, which, as generally known in the art, is a telephone switching
system that is used to interconnect various telephone extensions to
each other. In the preferred embodiment of the present invention,
the PBX 22 uses all-digital methods for switching and is capable of
supporting digital remote terminals and telephones and analog
remote terminals and telephones. As set forth in greater detail
below, in the preferred embodiment, the PBX 22 is connected to a
server of the location-based services system 10, which is a form of
a digital remote terminal.
[0028] Referring to FIG. 1, in this embodiment of the present
invention, the PBX 22 is connected to at least one voice
recognition server 24. The voice recognition server 24 contains at
least one voice recognition application that is operable to
recognize the respective words that are contained in the voice
signals that are received from the PBX 22. As set forth in greater
detail below, a resulting output is generated by the voice
recognition application that is used by a natural language
processing application.
[0029] The voice recognition server 24 is connected to at least one
natural language processing server 26 that includes at least one
natural language processing application that processes the
identified words contained in the voice signals to ascertain the
meaning of the words that are contained in the voice signals. As
such, during operation, the voice recognition server 24 identifies
or recognizes the particular words that are contained in the voice
signals and the natural language processing server 26 interprets
the meaning of the recognized words of the voice signals that are
originally generated from the remote terminal 12. The natural
language processing application may be located on the voice
recognition server 24 in other embodiments of the present
invention, but, in an effort to increase the level of performance,
would preferentially be located on a separate server or a separate
set of servers.
[0030] The natural language processing server 26 is connected to at
least one location-based application server 28. As set forth in
detail below, the location-based application server 28 is
programmed to provide responsive information to the remote
terminals 12 that has been requested by a respective user of the
remote terminal 12. Generally speaking, the location-based
application server 28 is used to retrieve and pass on
location-based information to the remote terminals 12 in various
data formats. The type of information provided to the remote
terminals 12 varies depending on the specific nature of the
information that has been requested from the user and the
geographic location of the remote terminal 12.
[0031] During operation, after the meaning of the words in the
voice signals are interpreted, the natural language processing
server 26 is programmed to create a structured request that is sent
to the location-based application server 28. In response to the
structured request, the location-based application server 28
generates a structured response that is sent to the remote terminal
12. As set forth in greater detail below, the exact nature of the
information sent in the structured response depends on the specific
request that is made by a particular user of the remote terminal
12.
[0032] If an analog voice signal is used, although not illustrated
in FIG. 1, at least one digital signal processor server could be
used to convert the analog signal into a digital signal that the
voice recognition server 24 can process and interpret using the
voice recognition applications. In this respective embodiment, the
digital signal processor server is preferentially connected between
the voice recognition server 24 and the PBX 22. Those skilled in
the art would recognize that the voice recognition server 24 might
also be designed to perform the functions of the digital signal
processor server in other embodiments of the present invention.
[0033] Each remote terminal 12 also sends a unique remote terminal
identifier to the base station 16 while communicating with the base
station 16 of the wireless communication system 14. The remote
terminal identifier is preferentially attached to each voice signal
as it passes through the location-based services system 10 so that
the system can keep track of which respective remote terminal 12 is
supposed to receive the information that has been requested. Those
skilled in the art would recognize that various identification
methods might be used to keep track of specific remote terminals 12
using the location-based services system 10.
[0034] As further illustrated in FIG. 1, the location-based
application server 28 is also connected to a location gateway
server 30, which is, in turn, connected to the base station 16 of
the wireless communication system 14. The location gateway server
30 is used by the location-based application server 28 to retrieve
a geographic indicator that is associated with each respective
remote terminal 12. As such, while a respective remote terminal 12
is connected to the wireless communication system 14, the
location-based application server 28 is capable of determining the
respective geographic location of the remote terminal 12 so that
geographically targeted responses and information can be provided
to the remote terminal 12.
[0035] As illustrated in FIG. 1, the location gateway server 30 is
preferentially connected to the base station 16 of the wireless
communication system 14 using a network connection 32, which may be
a private network connection or an Internet connection in
alternative embodiments of the present invention. The geographic
indicator may be generated by the remote terminal 12 or the base
station 16 and is preferentially transmitted to the location-based
application server 28 when a user of the remote terminal 12 is
accessing the location-based services system 10. The geographic
indicator is preferentially transmitted to the location-based
application server 28 with the remote terminal identifier so that
the location-based application server 28 can associate each
respective remote terminal 12 with a particular geographic
location.
[0036] In the preferred embodiment of the present invention, the
geographic indicator may be preset by a user of the remote terminal
12, automatically generated by a GPS located in the remote terminal
12 or generated by a specialized geographic determination
application running on the base station 16. In addition, the
present invention may advantageously take advantage of an enhanced
911 system of the wireless communication system 14 to generate the
geographic indicator. In another embodiment of this invention, the
geographic indicator may originate from a combination of these
sources and/or systems (i.e. it could come from a GPS-assisted
network that uses GPS and devices on the network). The geographic
indicator may automatically be sent to the location-based
application server 28 as soon as a respective remote terminal 12
connects to the wireless communication system 14; however, in
alternative embodiments of the present invention, the geographic
indicator is only sent when a respective remote terminal is sending
a structured request to the location-based application server 28.
As the geographic location of the remote terminal 12 changes, the
geographic indicator is updated and the updated information can
continuously be sent to the location-based application server
28.
[0037] As further illustrated in FIG. 1, at least one voice
synthesis server 33 is connected to the location-based application
server 28 and the PBX 22. For voice-related applications of the
location-based services system 10, the voice synthesis server 33 is
used to generate voice responses that are based on the structured
responses that are generated in response to the structure requests
that are received by the location-based application server 28.
Voice synthesis applications on the voice synthesis server 33 are
used to transform the structured responses into voice response. In
the preferred embodiment, the PBX 22 is used to transmit the voice
responses to the PSTN 18, which, in turn, transmits the voice
response to the base station 16, which ultimately transmits the
voice response on to the remote terminal 12. In alternative
embodiments of the present invention, the voice synthesis server 33
may be connected directly to respective base stations 16 of the
wireless communication system 14.
[0038] Referring once again to FIG. 1, in yet another preferred
embodiment of the present invention, the remote terminal 12 is
connected to the location-based application server 28 through a
wireless application protocol (WAP) gateway 34 of the wireless
communication system 14. The WAP gateway 34 is connected to a WAP
server 38 of the location-based services system 10 through a
network connection 36. The network connection 36 may be a private
network connection or an Internet connection. The WAP server 38 is
connected to the location-based application server 28 and, during
operation, is used to generate structured requests, which are based
on requests that are input to the remote terminal 12 and sent to
the location-based application server 28.
[0039] The remote terminal 12 is capable of communicating with the
WAP server 38 and the location-based application server 28 using a
WAP standard. As known to those skilled in the art, the WAP
standard is a protocol that is designed for wireless communication
devices to provide secure access to e-mail and text-based web
pages. WAP provides a complete environment for wireless
applications that includes a wireless counterpart of TCP/IP and a
framework for telephony integration. In the preferred embodiment of
the location-based services system 10, the remote terminals 12 may
also be capable of browsing for location-based services through the
use of text and graphical based menus that can be provided to the
remote terminals 12 from the location-based application server
28.
[0040] One preferred embodiment of the present invention uses the
WAP standard to support the use of a Wireless Markup Language
(WML), which is a streamlined version of HTML for small screen
displays, to conduct communication and transfer information between
the remote terminal 12 and the location-based application server
28. WAP is also capable of using WMLScript, which is a compact
JavaScript-like language that is capable of running in limited
memory on the remote terminal 12. The location-based services
system 10 can also be designed to advantageously take advantage of
this capability to provide location-based services to users of
remote terminals 12 depending the particular geographic location of
the remote terminal 12.
[0041] In this preferred embodiment of the present invention, the
WAP standard supports various handheld input methods such as keypad
inputs or pointer device inputs that may be generated on various
different types of remote terminals 12. As it relates to the
present invention, this gives users of the remote terminals 12 the
capability of inputting data from keypads for the purposes of
entering search requests to the location-based services system 10.
In addition, the remote terminals 12 are capable of receiving,
interpreting and displaying web pages that include hypertext links
to other web pages that may be selected using various selection
methods.
[0042] For the purpose of the present invention, the term wireless
application protocol should be broadly construed to include any
communication protocol similar to what is commonly referred to as
the "WAP standard," which, as set forth above, is used to transmit
text and graphics-based information to remote terminals 12.
Although the WAP standard is used in this particular preferred
embodiment of the present invention, those skilled in the art
should recognize that other text and graphics-based communication
protocols could be used in alternative embodiments of the present
invention.
[0043] For example, although not specifically illustrated, another
preferred embodiment of the present invention could be designed for
an i-Mode wireless communication system. i-Mode wireless
communication systems use a packet-based communication protocol to
communicate between the remote terminals 12 and the base station
16, which essentially means that the remote terminals 12 are
connected to the wireless communication system at all times and
communicate with the base stations 16 using packets. i-Mode is also
capable of providing web-browsing and customized applications to
remote terminals 12.
[0044] i-Mode is a proprietary system that uses a subset of HTML,
known as cHTML, in contrast to the WAP standard, which uses WML. In
this particular embodiment, an i-Mode server is used to connect the
base station 16 of the wireless communication system 14 to the
location-based application server 28. The remaining details of this
particular embodiment are similar to other embodiments of the
present invention and, as such, a more detailed discussion is not
necessary.
[0045] Referring to FIG. 1, in yet another preferred embodiment of
the location-based services system 10, a second remote terminal 40
is connected to a subscriber portal web server 44 through a network
connection 42. The network connection 42 may be a private network
connection or an Internet connection. As illustrated, the
subscriber portal web server 44 is also connected to the
location-based application server 28. During operation, the second
remote terminal 40 is programmed to receive structured requests
that are sent to the location-based application server 28 and,
likewise, the location-based application server 28 is programmed to
generate structured responses that are sent to the second remote
terminal 40.
[0046] The second remote terminal 40 and the location-based
application server 28 preferentially communicate with each other
using standard web-based protocols that are commonly used in
various Internet-based applications. In this embodiment of the
present invention, a user accesses the subscriber portal web server
44 through the second remote terminal 40, which is preferentially a
computer workstation. As a subscriber to the location-based
services system 10, the second remote terminal 40 is assigned a
predetermined geographic indicator. The geographic indicator is
used by the location-based application server 28 to target services
and business content to the second remote terminal 40 that are
based on the geographic location of the second remote terminal
40.
[0047] The user of the second remote terminal 40 may be given the
option of setting the geographic indicator to a desired geographic
location, which may or may not be the exact geographic location of
the second remote terminal 40. For example, if the user is
traveling to another city that evening and wants to access
location-based services in that particular city, an option can be
provided allowing the second remote terminal 40 to designate that
particular city.
[0048] In this preferred embodiment of the present invention, the
second remote terminal 40 is preferentially a computer workstation
that includes multimedia capabilities and includes a microphone and
a sound card. As known to those skilled in the art, this allows the
second remote terminal 40 to generate sound through a speaker
system and receive voice signals through the microphone. Although
not specifically illustrated in FIG. 1, this could allow the
subscriber portal web server 44 to be connected to the voice
recognition server 24 so that voice signals sent from the second
remote terminal 40 could be processed similar to the method used to
process voice signals received from wireless remote terminal
12.
[0049] Referring to FIG. 1, a business remote terminal 46 is
connected to a network connection 48 that is connected to an
advertiser portal web server 50. The network connection 48 may be a
private network connection or an Internet connection. The
advertiser portal web server 50 allows various businesses (i.e.,
content providers) to add, modify and/or delete campaigns that are
designed to promote and sell various products and services through
the location-based services system 10. For example, if a particular
business entity desires to run a promotion on a particular product
or service, the advertiser portal web server 50 allows the business
entity to modify their respective listings to include the
respective items or services on special.
[0050] As further illustrated in FIG. 1, the preferred
location-based services system 10 is also capable of leveraging
data that is preferentially grouped in four logical data groupings
52. These logical data groupings include profile data files 54,
business data files 56, additional data files 58 and usage data
files 60. The data files 54-60 contain detailed information on
various items and services that are used by the location-based
services system 10, which is set forth in detail below. The data
files 54-60 can be located on the location-based application server
28, but are preferentially maintained on separate servers.
[0051] The profile data files 54 contain a group of logical
entities that contain relevant information concerning each consumer
of the location-based services system 10. These logical entities
include, but are not specifically limited to the following items:
consumer name; consumer phone number; consumer identification;
consumer password; consumer home address; consumer home phone
number; consumer email address; consumer pager number; consumer
service subscriptions (detailing the consumers chosen level of
participation in one or more services); consumer privacy
preferences (detailing information denoting the willingness to
share a consumers private data with others based on data type,
requestor, service, etc.); consumer service preferences (detailing
any specific saved information that is relevant to any of the
services which a consumer may use, such as: named locations (such
as the address for a consumers work location, or the address(es) of
a consumers friend(s); named interests or preferences regarding
hobbies, news topic interest, sports, music, preferred brands or
chains, banking information and other demographic information.
(such as NBA basketball, Jazz music, Italian food, favorite
clothing brands or chains, banking information, etc.)); and
preferred asynchronous communication method (such as email or
pager) listed by service and/or service/content provider.
[0052] The business data files 56 are composed of a group of
logical entities containing all relevant information regarding the
businesses listed within the location-based services system 10,
including but not limited to: business name; business phone number;
business text description; business audio description; business
video description; business and/or product images; business
identification; business password; business category or categories;
advertising participation level; advertising campaign information
such as: parameters that define target market; campaign
identification code; advertising content and special
deals/discounts; saved data mining/reporting parameters; brands
sold; brands serviced; product types sold; product types serviced;
product models sold; product models serviced; product model prices;
and service prices and inventory list (by brand, product type and
product model).
[0053] The additional data files 58 contains a group of logical
entities that generally includes any additional content that is
capable of being leveraged by the location-based services system
10, possibly including, but not limited to: business ratings (via
external evaluation services); weather conditions; driving
directions; maps; traffic Although not specifically illustrated,
the residential telephone number and address listings may be
provided by local telephone companies through a residential listing
server that is connected to the location-based application server
28.
[0054] The usage data files 60 contains a group of logical entities
that generally includes all recorded information regarding consumer
transactions from remote terminals 12, 40, possibly including, but
not limited to: consumer identification (or a unique hash of
consumer identification); date; time; service used; request type;
search criteria; matched data purchases made, and actions taken.
Those skilled in the art would recognize that several other types
of usage data might be stored in the usage data files 60.
[0055] As generally set forth above, users of the location-based
services system 10 are given the ability to search, via a remote
terminal 12, 40, for a business that will satisfy specific purchase
or service requirements using multiple access methods (voice,
wireless application protocol or web application protocol). The
location-based application server 28 is programmed to handle a
variety of structured requests and is capable of generating a
variety of structured responses in the same format (i.e.--voice,
wireless application protocol or web application protocol) that the
structured request was received by the location-based application
server 28.
[0056] Some of the structured request parameters that are capable
of being used for the business services provided by the
location-based services system 10 include (but are not necessarily
limited to) one or more of the following: product type; service
type; business name; business category; product name (or model
name); product brand; price level; business or service ratings
(i.e. external evaluation from a rating service such as AAA);
whether special deals are provided; location (auto-location
(locating nearest ATM for instance), predefined locations, or
consumer-specified locations); hours of operation; availability of
service (for example: availability of a open table at a specified
time at a restaurant); and company specified within favorites for a
category (i.e., name of favorite coffee house franchise). Those
skilled in the art would recognize that a variety of structured
request parameters might be used in the present invention.
[0057] Optionally, consumers have the ability to "opt-in" to "push"
content and advertising services. Push services are defined as
services, which proactively deliver content to the consumer through
the remote terminal 12, 40, rather than services delivered only
following a request by the consumer. As set forth above, the
preferences of the consumers that use the remote terminals 12 are
stored within the profile data files 54. As such, by way of example
only, a consumer that likes golf may be "pushed" an offering as
they travel close to a nearby golf equipment store relating to a
special offer on an item such as a golf club or particular brand of
golf ball.
[0058] As set forth briefly above, the location-based services
system 10 also gives businesses the ability to manage their
respective content and mine usage data by using the advertiser
portal web server 50. The advertiser portal web server 50
preferentially includes the following web-based applications: a
campaign management application, a business profile management
application, a mining/reporting and predictive modeling
application. Each of these applications and their respective
functional aspects is discussed in greater detail below.
[0059] The campaign management application includes several
applications that allow a business to create advertising campaigns
and an edit/delete advertising campaigns. The create campaign
capability enables an advertiser to create a location-based
advertising campaign. As part of this capability, the business
would define the market segment at which the advertising is
targeted. Then, the advertiser would define the advertising content
that would be delivered to the target market, as well as the
mechanism of delivery (i.e. pushed to each consumers remote
terminal 12, 40, or presented only to a consumer when they make a
relevant enhanced directory assistance request/search). The
edit/delete campaign capability allows the business to modify or
delete an existing campaign that has already been created and is
running on the location-based application server 28.
[0060] The business profile management application includes a
create business listing capability and an edit business listing
capability. The create business listing capability enables a
business to define their respective set of business data (see above
for a list of content within the business data). The edit business
listing capability allows the business to modify or delete their
business listing. Those skilled in the art would recognize that
several other options might be made available through the business
profile management application.
[0061] The mining/reporting capability allows business to interface
with data that is stored in the usage data files 60. An advertising
effectiveness interface utilizes the usage data files 60 and
business data files 56 to generate analysis surrounding the
effectiveness of location-based advertising campaigns. The analysis
will address questions such as "How many people received my
campaign in the downtown area of Atlanta". The information provided
to the businesses provides them insight to quantify the results of
campaigns created in the location-based services system 10 through
the campaign management tool.
[0062] The predictive modeling capability provides forecasting for
potential customers likely to respond to offers, listings and
deals. Examples of the type of feedback the consumer will receive
include (but not limited to) the following: identifying customers
likely to respond to their campaign by customer segment;
identifying customers likely to request a campaign or listing by
customer segment; and identifying demands by peak time or day.
[0063] As briefly set forth above, the location-based services
system 10 provides a consumer using a remote terminal 12, 40 with
access to products and services in a designated geographic area
through multiple access methods such as voice, wireless application
protocols (such as WAP and cHTML) and web protocols (such as Java
and HTML). The present invention encompasses the full lifecycle of
the location-based services system 10 including delivery and
maintenance, which includes content management, consumer
management, content delivery, advertising management, advertising
reporting, advertising delivery, usage tracking, usage mining and
reporting, billing and settlements.
[0064] The preferred location-based services system 10 is capable
of providing location-based services to consumers through remote
terminals 12, 40 and is managed by various content providers
through the use of respective business remote terminals 46. The
services that are provided through the location-based services
system 10 preferentially includes an enhanced directory assistance
service and an enhanced business service that is delivered through
a voice recognition capability, wireless application protocol
capability and/or web application capability.
[0065] In order to access the enhanced directory assistance
services or the business services, the user of the remote terminal
12 preferentially enters a predetermined key sequence (e.g.--by
pressing 411) on the keypad of the remote terminal 12 or by
pressing a specially designed key on the remote terminal 12. If the
remote terminal is not connected to the base station 16 already,
when the enhanced directory assistance services or business
services are selected, the remote terminal 12 establishes a
connection with the base station 16 of the wireless communication
system 14, which acts as a gateway to the location-based services
system 10.
[0066] In another embodiment, in order to select one of the
respective services, the user of the remote terminal 12 is given
the option of using voice commands, but as previously set forth may
also use keypad inputs on the remote terminal 12 to select the
desired services as well. Those skilled in the art should recognize
that the enhanced directory assistance services and the business
services do not necessarily have to be provided through the same
access method and that a keypad-based menu system may be used until
the appropriate time occurs for the user to input a voice signal
containing a request for information.
[0067] By way of example only, if the enhanced directory assistance
services are selected by a user of the remote terminal 12, either
the base station 16, the location-based application server 28 or
remote terminal 12 can be programmed to generate a search parameter
request that is audibly generated on the remote terminal 12. In the
embodiment being discussed, the search parameter request is sent in
the form of a voice signal that prompts the user to state the first
and last name of the person they are looking for. In addition, the
search parameter request could also include an option that might
prompt to user to also state the geographic area where the person
is located. As should be apparent from the discussion above, since
the location-based services system 10 includes voice recognition
applications, those skilled in the art should recognize that the
entire process of entering the search parameter request may be done
by voice signals generated on the remote terminals 12.
[0068] In response to the search parameter request that is
generated on the remote terminal 12, the user preferentially
provides a vocal response to the remote terminal that is
transmitted to the base station 16. The vocal response
preferentially includes a first name response and a last name
response (and possibly a detailed geographic information response
for non-local listings) of the particular person the user is
looking to retrieve information on. The vocal response to the
search parameter request, which preferentially also includes a
unique remote terminal identifier that is associated with each
respective remote terminal 12, is then sent from the remote
terminal 12 to the base station 16. The base station 16 transmits
the voice response to the PSTN 18, which then routes the vocal
response, together with the remote terminal identifier, to the PBX
22.
[0069] The PBX 22 transmits the vocal response and the remote
terminal identifier as inputs to voice recognition applications and
natural language processing applications that are located on
servers 24, 26, which in turn, respectively transform the vocal
response and the remote terminal identifier into a structured
residential listing request that is sent to the location-based
application server 28. As set forth in detail above, the voice
recognition applications analyze the vocal responses for the
purposes of making a determination of the identity of particular
words contained in the vocal responses. Any detailed geographic
information provided by the user is also added to the structured
residential listing request that is sent to the location-based
application server 28.
[0070] As illustrated in FIG. 2, the structured residential listing
request is used as an input to a residential finder application 62
located on the location-based application server 28. During
operation, the residential finder application 62 interprets the
structured residential listing request and uses at least one data
access routine 64 to locate and retrieve the specific information
requested by the structure residential listing request from a
respective database file 54-58. Those skilled in the art should
recognize that several database servers may be connected to the
location-based application server 28 that are used to store various
forms of information and content that is provided to users by the
location-based services system 10 in varying types of formats,
which will be set forth in greater detail below.
[0071] In the preferred embodiment of the present invention, the
residential finder application 62 matches up the structured
residential listing request with the geographic indicator of the
remote terminal 12. If no geographic information is contained in
the structured response, the residential finder application 62
conducts a search of the profile data files 54 and the additional
data files 58 with data access routines 64 targeted within a
predetermined area based on the geographic location of remote
terminal 12. If geographic information is included in the vocal
response, the residential finder application 62 conducts a search
within the geographic area specified by the user. As set forth
above, in the preferred embodiment of the present invention the
residential listing database files are stored under the additional
data files 58 by way of example only and should not be construed as
a limitation of the present invention.
[0072] The residential finder application 62 preferentially also
searches the profile data files 54 so that if the identity of the
person contained in the structured residential request is
identified as a subscriber of the location-based services system
10, a remote terminal 12 telephone number and/or an email address
may also be added to the response that is provided to the user
requesting the desired information. If the located person does turn
out to be a subscriber of the location-based services system 10,
other embodiments of the present invention allow the subscriber to
create a personalized response that is stored in a database file
and is provided in response to residential listing requests that
identify them.
[0073] In addition to receiving the structured residential listing
requests, the residential finder application 62 obtains a
geographic indicator and a remote terminal identifier associated
with the remote terminal 12. This allows the system to default to
the geographic location of the remote terminal 12 to conduct the
search, as set forth above. For instance, if the remote terminal 12
is located in Atlanta, Ga., the residential finder application 62
will know this from the geographic indicator and will only search
listings in the Atlanta area.
[0074] Once the appropriate data is located by the residential
finder application 62 that is responsive to the structured
residential listing request, which in the present example would
preferentially include at least one telephone number and/or the
address of the person(s) named in the voice signal, the residential
finder application 62 is operable to generate a structured
residential response that is sent to voice synthesis server 33. As
set forth in detail above, the voice synthesis server 33 is
programmed to transform the structured residential response into a
voice response signal with voice synthesis applications located on
the voice synthesis server 33.
[0075] As set forth briefly above, the voice response that are
generated by the voice synthesis server 33 can include the name,
address, residential telephone number, mobile number and/or email
address of the particular person for which the user has requested a
residential listing. For those instances where the structured
residential responses include more than one residential listing,
the residential listing finder application 62 is preferentially
programmed to generate a structured residential response that
provides the multiple listing results in a predetermined organized
listing arrangement.
[0076] The predetermined organized listing arrangement is
preferentially set up so that the user of the remote terminal 12 is
capable of interacting with the listings provided in the voice
response through the use of a keypad input or by voice signals that
are spoken into the remote terminal 12 by the user. Preferentially,
the information is organized and presented to the user of the
remote terminal 12 based on the address of the particular people
identified by the residential finder application 62, however, those
skilled in the art would recognize that other alternatives of
presenting and organizing the results exist (i.e.--ranking the
results in geographic order) are capable of being used in varying
embodiments of the present invention.
[0077] If the person for whom information has been requested is
designated as being unlisted or unavailable, the location-based
application server 28 is preferentially programmed to generate a
structured residential response that contains a message that
indicates that the requested information is unlisted or
unavailable. As such, in this particular embodiment of the present
invention the location-based application server 28 sends the
structured residential response to the voice synthesis server 33,
which generates a voice signal that is sent to the remote terminal
12 informing the user that requested the residential listing that
the requested residential listing it unlisted or unavailable.
[0078] As briefly set forth above, another preferred embodiment of
the location-based services system 10 is capable of providing
business services to the remote terminal 12, which are provided to
the remote terminal 12 based on the geographic location of the
remote terminal 12. If the user of the remote terminal 12 selects
the business services option instead of the enhanced directory
assistance services option, a variety of information services are
capable of being delivered to the user through the location-based
services system 10. During operation, the business services are
provided to the remote terminal 12 through similar access methods
that the residential listing services are provided to the remote
terminal 12. In addition to being able to obtain the address and
telephone number of local businesses, various other forms of
business information is capable of being transmitted to the remote
terminal 12 by the location-based services system 10.
[0079] As generally set forth above and in greater detail below,
some of the preferred structured business request parameters that
are capable of being processed by the business services of the
location-based services system 10 include (but are not necessarily
limited to) one or more of the following parameters:
product/service types; business names; business category; product
name (or model name); product brands; price level; business or
service ratings (e.g.--external evaluation from a rating service
such as AAA); whether special deals or offers are being provided;
auto-location of predefined services (e.g.--locating the nearest
ATM for instance); hours of operation; availability of service
(e.g.--availability of a open table at a specified time at a
restaurant); and/or business information specified within a user
defined favorites category (e.g.--name of favorite coffee house
franchise, favorite clothing brands, favorite restaurants).
[0080] In this preferred embodiment of the present invention, once
a user of the remote terminal 12 gains access to the business
services provided by the location-based services system 10, they
are prompted by a voice signal requesting the user to state their
respective business request. In response to the prompt for a
business request, the user states a vocal response that is received
by the remote terminal 12 that contains a predetermined request for
a predetermined type of business content. The exact nature and
content of the vocal response will vary, depending on the specific
type of business/service information that is being requested by the
user of the remote terminal 12. As set forth above and below, the
preferred embodiment of the present invention includes natural
language processing applications the are used to interpret the
meaning and context of the words contained in the vocal response,
thereby allowing the user of the remote terminal 12 to make a
request using requests that are spoken using statements commonly
used in everyday conversations.
[0081] By way of example only, lets say that a respective user of
the remote terminal 12 wants to obtain business information related
to determining the location of a favorite local fast-food
restaurant. As such, the user's vocal response that is received by
the remote terminal 12 might contain a voice signal that includes a
request for business information that could be phrased something
along the lines of the following statement: "What is the address of
a Burger King restaurant that is close to my present location?" As
previously set forth, this preferred embodiment of the present
invention is capable of interpreting this request using natural
language processing applications to generate a structured
response.
[0082] As with the residential services, in this embodiment of the
present invention the vocal response that is provided by the user
of the remote terminal 12 is transmitted from the remote terminal
12 to the base station 16 of the wireless communication system 14,
which in turn is operable to transmit the vocal response to the
PSTN 18 that transmits the vocal response to the PBX 22. The vocal
response is then sent from the PBX 22 to the voice recognition
server 24 where it is processed with voice recognition applications
to determine the identity or recognize the respective words that
are contained in the vocal response from the user containing a
business information request. Although not illustrated, in an
alternative embodiment of the present invention the base station 16
is directly connected to the voice recognition server 24, thereby
allowing the base station 16 to directly transmit vocal response to
the voice recognition server 24.
[0083] After the words contained in the vocal response have been
recognized using voice recognition applications, a respective
output is generated by the voice recognition applications, which is
used as an input to natural language processing applications. As
set forth in detail above, the natural language processing
applications determine the meaning and context of the words
contained in the vocal response that is received by the remote
terminal 12. Referring once again to FIG. 2, once the meaning and
context of the recognized words contained in the vocal response
have been determined, the natural language application is
programmed to generate a structured business request that is sent
to the location-based application server 28. The location-based
application server 28 includes at least one business/services
finder application 62 that is operable to process the structured
business request by retrieving the requested information.
[0084] As set forth in detail above, the remote terminal 12 also
sends a remote terminal identifier with the vocal response that is
preferentially integrated in some manner with the structured
business request that is ultimately generated and sent to the
location-based application server 28. In addition, in this
preferred embodiment of the present invention as well as others, a
geographic indicator and a remote terminal identifier associated
with the respective remote terminal 12 making the structured
business request is also obtained or has already been obtained by
the location-based application server 28. As illustrated in FIG. 2,
the geographic indicator and the structured business request are
used by the business/services finder application 62 to generate a
structured business response that is responsive to the structured
business request.
[0085] In our current example, the preferred business/services
finder application 62 uses the geographic indicator of the remote
terminal 12 to determine which particular Burger King location is
closest to remote terminal 12. A mapping routine within the
business/services finder application 62 compares the geographic
location of the remote terminal 12 with the respective geographic
locations of Burger King restaurants retrieved by the structured
business request and makes the determination of which location is
closest to the remote terminal 12, which can be based on the
distance of the remote terminal 12 from each respective location.
As illustrated in FIG. 2, this is accomplished by a data access
routine 64 that accesses the appropriate information from the
business data files 56, which preferentially contains a database of
business listings, addresses, products and/or services
provided.
[0086] After the appropriate information is located, the
location-based application server 28 is programmed to generate a
structured business response that is sent to the voice synthesis
server 33. The voice synthesis server 33 converts the structured
business response into a voice signal that is then sent to remote
terminal 12. In this example, the structured business response
would contain the address of the Burger King that is closest to
remote terminal 12, which has been determined by the location-based
application server 28 based on the geographic location of remote
terminal 12.
[0087] In yet another example of this embodiment of the present
invention, a user of the business services might request
information on a retail store that sells a specific product or
provides a specific service. For instance, a user might state: "Who
sells or provides product/service (stating the particular
product/service desired)?" After the voice recognition application
and the natural language processing application interpret and
transform the request into a structured business request, the
business/services finder application 62 uses the geographic
indicator of remote terminal 12 to narrow the structured business
request to retrieve business information contained within a
predefined geographic area in which the remote terminal 12 is
located. If more than one business sells the item or provides the
requested service, the business/services finder application 62 is
programmed to generate a structured business response that is sent
to voice synthesis server 33 containing a listing of the respective
businesses meeting the desired criteria.
[0088] In yet another preferred embodiment of the present
invention, the user is able to access the location-based services
system 10 by using a wireless application protocol to generate and
transmit structured requests to the location-based application
server 28. A user of remote terminal 12 uses a keypad or some other
equivalent input means to access the location-based services system
10 from a selection menu that is generated on a display of remote
terminal 12. In this preferred embodiment of the present invention,
once a user chooses to obtain access to the location-based services
system 10, the remote terminal 12 is preferentially programmed to
display a selection menu that contains a link to the business
services and residential listing services provided by the
location-based services system 10. Those skilled in the art would
recognize that various predefined links and menu selections for
various types of services may also be displayed that may or may not
be specified by the user of remote terminal 12.
[0089] If the residential listing service is selected on the remote
terminal 12, the user is prompted by remote terminal 12 to enter
the first and last name of the person for which they desire to
obtain information. By default, the remote terminal 12 is
preferentially programmed to search for a listing that is contained
in the immediate geographic location of the remote terminal 12. For
example, if remote terminal 12 is located in the Atlanta
metropolitan area, the search will be preset to be conducted using
the Atlanta residential listings database. In alternative
embodiments of the present invention, an additional input area is
provided on the display of the remote terminal 12 whereby the user
may designate the particular geographic location to search (i.e.--a
city and state input location). As apparent, this allows the user
to vary the location searched based on user preferences thereby
providing further benefits to the user.
[0090] An additional item the remote terminal 12 is programmed to
generate on the display is an icon or a selection area that is
designated to cause the remote terminal 12 to transmit the search
request, which contain the parameters that have been input by the
user, to the base station 16 of the wireless communication system
14. As previously set forth, preferentially the search request is
sent to the base station 16 using a wireless application protocol,
which for the purpose of the present invention should be broadly
construed to include a broad range of standards used by various
wireless communication systems 14. The remote terminal 12 also
transmits a remote terminal identifier with the search request,
which as previously set forth, is assigned to remote terminals 12
for identification purposes. Once received by the base station 16,
the search request is directed to the WAP gateway 34, which in
turn, is preferentially programmed to transmit all search requests
that are received by users accessing the location-based services
system 10 to the WAP server 38.
[0091] The WAP server 38 is programmed to interpret the search
request and generate a structured residential request that is sent
to the location-based application server 28. For identification
purposes, the remote terminal identifier is also transmitted to the
location-based application server 28 with the structured
residential request. As with other embodiments of the present
invention, the location-based application server 28 is programmed
with a residential finder application 62 that uses one of several
data access routines 64 to obtain the requested information from a
respective database file 54-58. A structured response is then sent
to the WAP server 38, which in turn transmits the structured
response to the WAP gateway 34 and ultimately on to the remote
terminal 12.
[0092] If the business services option is selected, the remote
terminal 12 prompts the user for a search request, which the user
enters on the remote terminal 12. The search request is then sent
to the location-based application server 28, in a similar fashion
as described with the directory assistance services, where it is
processed by a business/services finder application 62. The
business/services finder application 62 uses data access routines
64 to retrieve the desired information and generates a structured
response that is based on the geographic location of the remote
terminal 12.
[0093] For example, if the remote terminal 12 is located on the
upper north side of Atlanta, Ga., the location-based application
server 28 will be informed of this fact by receiving a geographic
indicator from the second remote terminal 12 and will be operable
to generate structured responses to structured requests that
contain information that is targeted for that particular geographic
location. For instance, if a user of the remote terminal 12 enters
a search request for information on "Chinese restaurants running
specials", a structured response is generated by the
business/services finder application 62 that provides information
about Chinese restaurants on the upper north side of Atlanta, and
not Chinese restaurants located in irrelevant geographic locations,
such as the far south side of Atlanta.
[0094] As previously set forth, in yet another preferred embodiment
of the location-based services system 10 a user of the second
remote terminal 40 is connected to a subscriber web portal server
44. The second remote terminal 40 and the subscriber web portal
server 44 are designed to communicate with each other using
standard web-based protocols (e.g.--HTML). The subscriber web
portal server 44 is connected to the location-based application
server 28, thereby providing the second remote terminal 40 with
access to the business services and enhanced directory assistance
services that are offered in the preferred embodiments of the
present invention.
[0095] The second remote terminal 40 is capable of providing voice
or keypad input data to the subscriber web portal server 44. As
previously set forth, for voice signals the respective vocal
responses are sent to the voice recognition servers 24 for
processing and, in the case of keypad input data, the subscriber
portal web server 44 is operable to generate structured requests in
response to user requests received from the second remote terminal
40 in similar manners as set forth above. The preferred
location-based services system 10 is capable of allowing its
subscribers to take advantage of the services provided by the
present invention in a non-wireless environment as well, by
supporting the use of standard computing devices that are typically
used at home or work.
[0096] As such, by way of example only, lets say a user of the
second remote terminal 40 is located in Atlanta, Ga., and wants to
find local deals on Polo merchandise as well as stores that carry
this particular brand that are located near their respective
geographic location. In the case of a keypad input search, the user
would be prompted for a search request from a web page generated on
the second remote terminal 40 where they would enter their desired
search parameters, which in the present example might be in the
form of the words "POLO MERCHANDISE".
[0097] After the search request is entered and the user is ready to
send the request, there is also preferentially an icon or some
other type of selection indicator that is generated on a web page
being displayed on the second remote terminal 40 that allows the
user to submit the request. Once this is selected, the search
request, a second remote terminal identifier and a geographic
indicator are sent to the subscriber web portal server 44. The
subscriber web portal server 44 then transforms the search request
into a structured search request that is sent to the location-based
application server 28, which processes the structured request
similar to other embodiments of the present invention.
[0098] In the case of a voice signal input being used, the user
would be prompted to state their respective request much like in
the example set forth above with relation to wireless remote
terminal 12. As such, in the case of our present example, the user
might state "POLO MERCHANDISE" after being prompted for a business
services request. This vocal response is sent to the voice
recognition server 24, which as previously set forth, processes the
vocal response similar to other embodiments herein described.
[0099] As such, in our present example, a user of the second remote
terminal 40 would be provided with a structured response from the
location-based application server 28 that contained information
relating to businesses that sell Polo merchandise in a geographic
location that is relatively close to the second remote terminal 40.
In fact, in every embodiment of the present invention, the user may
also be given option of selecting a predetermined geographic radius
for which they wish responses to be generated during operation. By
way of example only, a respective user may only desire to obtain
information on businesses located within 15 miles of the remote
terminals 12, 40 and as such, may set a setting provided on the
remote terminal 12, 40 that only allows responses to business
services requests to be generated within a 15 mile radius of the
remote terminal 12, 40.
[0100] Referring once again to FIG. 1, a wireless carrier 70 may
also be connected to the data files 54-60 through a wireless
carrier server 72. The wireless carrier server 72 is preferentially
operable to monitor the data that is contained in the data files
54-60. As such, during operation of the location-based services
system 10 the wireless carrier server 72 can update a subscriber
data file 74 as users of the remote terminals 12, 40 access the
location-based services system 10. This allows the wireless carrier
70 to keep track of the usage of the location-based services system
10 and may allow various charges to be applied to the user if
applicable.
[0101] Referring to FIG. 1, in yet another preferred embodiment of
the present invention advertiser subscribers using remote terminal
46 are provided with a usage mining system 100. The usage mining
system 100 provides the ability to research usage trends and
transactions of the location-based service system 10 via a web
application. In FIG. 1, the advertiser preferentially accesses this
capability via the advertiser portal 50 using a web browser at
business remote terminal 46, which preferentially would serve as a
gateway to the application platform. The advertiser portal 50
provides a user of business remote terminal 46 with the ability to
access and retrieve data that is stored in the usage data files
60.
[0102] Referring to FIG. 3, a preferred embodiment of the present
invention includes a usage analysis user interface 102 that
preferentially provides a web-based user interface to the usage
mining system 100. Using the usage analysis user interface 102, the
advertiser is able to select a first analysis option that generates
detailed usage analysis from the location-based services system 10.
The usage mining system 100 will preferentially generate analysis
based on two categories of analysis options. The preferred analysis
options include (but are not limited to) an advertising
effectiveness analysis application 104 and a predictive modeling
application 106. During operation, the user will select fields
within each application 104, 106 to create a search query. Based on
the inputs, the application 104, 106 will determine the necessary
components to access in order to generate the correct analysis.
Although not illustrated, a general search query may also be
provided that allows the user to search the entire usage database
60 based on searching predetermined parameters.
[0103] The preferred steps performed by the advertising
effectiveness application 104 are illustrated in FIG. 4. The
advertising effectiveness application 104 utilizes the business
data files 56 and the usage data database 60 in the location-based
services system 10 to generate analysis surrounding the
effectiveness of location-based advertising campaigns. The analysis
will be capable of addressing questions such as "How many people
received my campaign in the downtown area of Atlanta?" The
information provided to advertisers provides them with insight to
quantify the results of advertising campaigns created with the
location-based services system 10.
[0104] The user must first determine and enter the input variables
that will be used for searching, which is preferentially done via a
web-based interface using the business remote terminal 46. Once a
search query is entered, it is used to retrieve and view the data
stored in the business data files 56 and the usage data database
60. The advertising effectiveness application 104 retrieves data
from the business data files 56 and the usage data database 60 to
match request parameters that are input by the user. The
advertising effectiveness application 104 will then forward the
search results to the usage analysis user interface 102, which
displays the resulting search response via the web browser on the
business remote terminal 46.
[0105] Referring to FIG. 4, during operation a user of business
remote terminal 46 receives a query entry form from the usage
analysis user interface 102. Once a user enters search parameters
into the query fields on the query entry form, a search request is
sent from business remote terminal 46 to the advertiser portal 50.
If the user is using the advertising effectiveness application 104,
the search request is sent to a data access component 64. The data
access component 64 searches the business data file 56 and the
usage data database 60 to retrieve search results that match the
criteria set forth in the search request. The search results may
then be directed toward a data scoring application 108, which is
capable of reformatting the search results into various different
types of formats.
[0106] As illustrated in FIG. 1, in the preferred embodiment of the
present invention the content files 52 are located on the
location-based application server 28. As such, although not
specifically illustrated in FIGS. 3-5, the usage analysis user
interface 102 may have to access the location-based application
server 28 to retrieve the desired information. In addition, the
data access component 64 is preferentially located on the
location-based application server 28. As such, the usage mining
system 100 preferentially generates search requests that are
transmitted to the data access component which in turn, actually
performs the searching on the location-based application server 28.
However, in other preferred embodiments of the present invention
the content files 52 could be mirrored on the advertiser portal 50
and all processes could be performed at that location as well.
[0107] Once the search results are placed in the proper format, the
advertising effectiveness application 104 uses the usage analysis
user interface 102 to generate a viewable output on business remote
terminal 46. Preferentially, the results are provided using a web
browser on the business remote terminal 46; however, other ways of
providing the results may also be used. The search results may be
displayed using numbers, graphs, charts, images or any other method
for providing analysis results.
[0108] A list of inputs (at a minimum) that may be used within the
advertising effectiveness application 104 include, but are not
necessarily limited to: a respective advertising campaign,
demographic information, a date or time period, location
information, by category, type of listing category, competitive
listing categories and a key word inputs. Examples of the type of
feedback the user will receive include (but are not necessarily
limited to) the following: measure of number of customers reached;
frequency of advertisement or listing; competitive analysis
comparing advertising listing frequency to category; cost per
impression; number of customers reached by top three demographic
segments; and 1) demographics (gender, age, ethnicity, marital
status, children, income, special interests, hobby, education,
homeowner, car owner); 2) target market (city and state); and 3)
location (address and location at time of historical
interaction).
[0109] The preferred steps performed by the predictive modeling
application 106 are illustrated in FIG. 5. The predictive modeling
application 106 provides the capability of forecasting or making
projections of the type and number of users using remote terminals
12, 40 that will likely respond to offers, listings, campaigns and
deals. Examples of the type of feedback the user will receive
include (but are not necessarily limited to) the following:
identifying customers likely to respond to their campaign by
customer segment; identifying customers likely to respond to
campaigns or offers for certain products or services, identifying
customers likely to request a campaign or listing by customer
segment; and identifying demands by peak time or day.
[0110] During operation, the user enters as an input into the
predictive modeling application 106 the proposed future advertising
campaign/deal as well as the business rules associated with it.
Entering and submitting this information builds a search query with
the necessary search parameters to explore the profile database 54
and the usage data database 60. The data access component 64
searches the respective databases to find data elements that match
the search query. The search results obtained are preferentially
sent to the data scoring application 108 to determine the
statistical probability of a proposed campaign's success. These
results are then returned to the predictive analysis application
106 to be displayed through the usage analysis user interface 102
on the business remote terminal 46.
[0111] Referring to FIG. 5, if an advertiser uses the predictive
modeling application 106, preferentially the usage analysis user
interface 102 generates a search parameter entry form that is sent
from the advertiser portal 50 to the business remote terminal 46.
This allows advertisers to enter search parameters that include
potential products or services that are going to be offered along
with the business rules that go along with the potential offering.
The business rules may include discount information, special deals
(e.g., buy two, get one free), special rates or any other type of
incentive or restriction. Once the search parameters are entered,
the advertiser submits them to the advertiser portal 50, which then
forwards the search parameters to the predictive modeling
application 106.
[0112] The predictive modeling application 106 then uses a business
rules application 110 to extract the appropriate parameters from
the search request to formulate a proper search to be submitted to
the profile database 54 and the usage data database 60. Once
formatted into a proper search format, the business rules
application 110 uses data access component 64 to run a search
through the profile database 54 and the usage data database 60. The
data access component 64 then forwards the search results to the
data scoring application 108, which formats the results into one of
several possible viewable formats.
[0113] After the data scoring application 108 formats the search
results into a usable format, the search results are sent to the
predictive modeling application 106. The predictive modeling
application 106 then uses the usage analysis user interface 102 to
transmit the response from the advertiser portal 50 to the business
remote terminal 46. Preferentially, the results are presented to
the advertiser via a web browser on the business remote terminal
46.
[0114] The predictive mining input options that are available to
advertisers include (but are not necessarily limited to) the
following: advertising campaigns; target dates (start date and end
date); type of listing category; demographics (gender, age,
ethnicity, marital status, children, income, special interests,
hobby, education, homeowner, car owner); 2) target market (city and
state); and 3) location (address and location at time of historical
interaction). Other input options can be provided as needed to
allow a more flexible search to be conducted by the advertiser.
[0115] Although not illustrated, in the preferred embodiment of the
present invention a wireless communication device may be used to
mine data from the location-based services system 10. In this
embodiment, the wireless communication device connects to the
advertiser portal 50 and uses a wireless application protocol to
submit searches in a similar fashion as set forth above. As such,
those skilled in the art should recognize that the business remote
terminal 46 does not have to be limited to a personal computer and
should also be viewed as including wireless communication devices
as well.
[0116] While the invention has been described in its currently
best-known modes of operation and embodiments, other modes,
embodiments and advantages of the present invention will be
apparent to those skilled in the art and are contemplated
herein.
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