U.S. patent application number 14/231706 was filed with the patent office on 2014-10-02 for method and system for listing items globally and regionally, and customized listing according to currency or shipping area.
This patent application is currently assigned to eBay Inc.. The applicant listed for this patent is eBay Inc.. Invention is credited to Barry Boone, Rhys Chard, Nathan Sacco.
Application Number | 20140297459 14/231706 |
Document ID | / |
Family ID | 26933983 |
Filed Date | 2014-10-02 |
United States Patent
Application |
20140297459 |
Kind Code |
A1 |
Boone; Barry ; et
al. |
October 2, 2014 |
METHOD AND SYSTEM FOR LISTING ITEMS GLOBALLY AND REGIONALLY, AND
CUSTOMIZED LISTING ACCORDING TO CURRENCY OR SHIPPING AREA
Abstract
In one example embodiment, there is provided a method including
presenting a listing of offerings at a website; presenting a view
selection object to the user at the website; in response to
receiving a selection of the view selection object, presenting an
alternate view of the offerings at the website based on a
predefined selection criteria.
Inventors: |
Boone; Barry; (Seattle,
WA) ; Sacco; Nathan; (Los Gatos, CA) ; Chard;
Rhys; (Mountain View, CA) |
|
Applicant: |
Name |
City |
State |
Country |
Type |
eBay Inc. |
San Jose |
CA |
US |
|
|
Assignee: |
eBay Inc.
San Jose
CA
|
Family ID: |
26933983 |
Appl. No.: |
14/231706 |
Filed: |
March 31, 2014 |
Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
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13550233 |
Jul 16, 2012 |
8732037 |
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14231706 |
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12693275 |
Jan 25, 2010 |
8266016 |
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13550233 |
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|
09905525 |
Jul 13, 2001 |
7660740 |
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12693275 |
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60241081 |
Oct 16, 2000 |
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Current U.S.
Class: |
705/26.7 |
Current CPC
Class: |
G06Q 30/0641 20130101;
G06Q 30/06 20130101; G06Q 30/0623 20130101 |
Class at
Publication: |
705/26.7 |
International
Class: |
G06Q 30/06 20060101
G06Q030/06 |
Claims
1. A method including: presenting a listing of offerings at a
website; presenting a view selection object to the user at the
website. in response to receiving a selection of the view selection
object, presenting an alternate view of the offerings at the
website based on a predefined selection criteria.
2. The method of claim 1, wherein the led selection criteria a
alternate language.
3. The method of claim the predefined selection criteria include an
alternate currency.
4. The method of claim 1, wherein the predefined selection criteria
include a language of a region associated with a related version of
the site.
5. The method of claim 1, wherein the predefined selection criteria
include a language of a region associated with the location of the
user.
6. The method of claim 1, wherein the predefined selection criteria
include customized presentations of the offerings at the
website.
7. A system comprising: at least one module, executing on one or
more computer processors, to: present a listing of offerings at a
website; present a view selection object to the user at the
website; in response to receiving a selection of the view selection
object, present an alternate view of the offerings at the website
based on a predefined selection criteria.
8. The system of claim 7, wherein the predefined selection criteria
include an alternate language.
9. The system of claim 7, wherein the predefined selection criteria
include an alternate currency.
10. The system of claim 7, wherein the predefined selection
criteria include a language of a region associated with a related
version of the site.
11. The system of claim 7, wherein the predefined selection
criteria include a language of a region associated with the
location of the user.
12. The system of claim 7, wherein the predefined selection
criteria include customized presentations of the offerings at the
website.
13. A machine readable medium, including instructions, which when
performed by a machine, causes the machine to perform the
operations of: presenting a listing of offerings at a website;
presenting a view selection object to the user at the website; in
response to receiving a selection of the view selection object,
presenting an alternate view of the offerings at the website based
on a predefined selection criteria.
14. The medium of claim 13, wherein the predefined selection
criteria include an alternate language.
15. The medium of claim 13, wherein the predefined selection
criteria include an alternate currency.
16. The medium of claim 13, wherein the predefined selection
criteria include a language of a region associated with a related
version of the site.
17. The medium of claim 13, wherein the predefined selection
criteria include a language of a region associated with the
location of the user.
18. The medium of claim 13, wherein the predefined selection
criteria include customized presentations of the of at the website.
Description
RELATED APPLICATIONS
[0001] The present application is a continuation of U.S.
application Ser. No. 12/693,275, filed Jan. 25, 2012, which
application is a continuation of U.S. application Ser. No.
09/905,525 filed Jul. 13, 2001 (issuing as U.S. Pat. No. 7,660,740
on Feb. 9, 2010), which claims priority from U.S. Provisional
Patent Application No. 60/241,081 filed Oct. 16, 2000, which
applications are incorporated herein by reference in their
entirety.
FIELD OF THE INVENTION
[0002] The present invention relates generally to the field of
Internet-based commerce and, more specifically, to a method of
facilitating electronic commerce (e.g., the auction of goods and/or
services) in a regional manner.
BACKGROUND OF THE INVENTION
[0003] Electronic commerce (a.k.a., e-commerce) technology holds
the promise of introducing efficiencies into marketplace and
trading activities by automating many trading activities, providing
near real-time information to both buyers and sellers and providing
convenient channels between buyers and sellers. The ubiquity of the
Internet, in particular, has led to the widespread utilization of
this technology as a platform for the conducting of electronic
commerce and for providing global on-line marketplaces. The
increasing globalization of business and trading, no doubt
facilitated by the Internet, has exposed a number geographic and
regional challenges to electronic commerce. For example, the
automated functionality provided by an electronic commerce facility
may be unsuitable for global deployment for language, cultural and
other reasons.
SUMMARY OF THE INVENTION
[0004] According to the present invention, a method to facilitate
network-based commerce includes determining a site that a user
accesses, the site being one of multiple sites operated by a
network-based commerce facility. A category list available for the
site is retrieved, the category list identifying categories of
offerings available via the site. The category list is communicated
to the user. The site is a regional site, and the category list is
a region-specific category list.
BRIEF DESCRIPTION OF THE DRAWINGS
[0005] The present invention is illustrated by way of example and
not limitation in the figures of the accompanying drawings, in
which like references indicate similar elements and in which:
[0006] FIG. 1 is a block diagram illustrating an exemplary
network-based commerce facility, in the form of an Internet-auction
facility.
[0007] FIG. 2 is a database diagram illustrating an exemplary
database maintained and accessed via a database engine server that
supports the auction facility.
[0008] FIG. 3A illustrates an exemplary embodiment of an "items"
table within a database maintained by the exemplary auction
facility.
[0009] FIG. 3B illustrates an exemplary embodiment of a "master
categories" table maintained by the exemplary auction facility.
[0010] FIG. 3C illustrates an exemplary embodiment of a "site
categories" table maintained by the exemplary auction facility.
[0011] FIG. 4 illustrates an exemplary embodiment of a code system
that includes software modules.
[0012] FIG. 5 is a diagrammatic representation, according to an
exemplary embodiment of the present invention, of the generation of
a map file by a listings module utilizing information contained in
the items table.
[0013] FIG. 6 is a diagrammatic representation of case logic
implemented by the listings module, according to an exemplary
embodiment of the present invention.
[0014] FIG. 7 is a diagrammatic representation of a map file,
according to an exemplary embodiment of the present invention.
[0015] FIG. 8 is a flow chart illustrating a method, according to
an exemplary embodiment of the present invention, of generating a
map file.
[0016] FIG. 9 is a diagrammatic representation illustrating further
details of an exemplary implementation of a map file.
[0017] FIG. 10 is a page diagram illustrating an exemplary page map
that constitutes part of a regional or community site supported by
a network-based commerce facility.
[0018] FIG. 11 is a flow chart illustrating a method, according to
an exemplary embodiment of the present invention, of generating and
communicating information concerning a hierarchical category data
structure to a user.
[0019] FIGS. 12A-12D, 13A-13D, and 14A-14E illustrate examples of
item list index pages generated by a plurality of different
regional sites.
[0020] FIGS. 15A-15C illustrate a category browse index page,
according to an exemplary embodiment of the present invention, for
a German site operated by a network-based commerce facility.
[0021] FIG. 16 is a page map, according to an exemplary embodiment
of the present invention, that may be accessible via a search index
page.
[0022] FIG. 17 is a flow chart illustrating a method, according to
an exemplary embodiment of the present invention, of facilitating a
search of offerings of a network-based commerce facility.
[0023] FIGS. 18A-18D illustrate exemplary web page interfaces
generated by a server and communicated to a client machine, the web
pages facilitating the input of search criteria.
[0024] FIG. 19 is a flow chart illustrating a method, according to
an exemplary embodiment of the present invention, of performing a
currency conversion for offerings presented via a network-based
commerce facility.
[0025] FIGS. 20A-20B illustrate exemplary item pages for an item
originally listed in pounds, but where the item pages are retrieved
via U.S. and French sites, respectively.
[0026] FIG. 21 presents a diagrammatic representation of a machine
in the exemplary form of a computer system within which a set of
instructions, for causing the machine to perform any one of the
methodologies discussed above, may be executed.
DETAILED DESCRIPTION
[0027] In the following description, for purposes of explanation,
numerous specific details are set forth in order to provide a
through understanding of the present invention. It will be evident,
however, to one skilled in the art that the present invention may
be practiced without these specific details.
[0028] In general, embodiments described below feature a
network-based commerce facility that allows a user of the system to
bid on offerings (e.g., products or services) that are for sale by
sellers. A preferred embodiment of the present invention features a
network-based application for online auctions.
[0029] In one embodiment, the present invention is implemented as a
network-based service that may be accessed through, for example,
the Internet using a Web browser. According to a first aspect of
the present invention, the service provides an interface that
allows a user to browse through the offerings that are available in
his/her country of location and bid on a particular offering.
According to a second aspect of the present invention, the service
provides geographically customized information and interfaces to a
user of the service.
Internet-Related Technology
[0030] As indicated above, one embodiment of the present invention
provides an Internet-based implementation. Accordingly, some
introduction to Internet-related technology is helpful in
understanding the present invention. The Internet is a vast and
expanding network of computers and other devices linked together by
various telecommunications media, enabling the various components
to exchange and share data. Sites (so-called Web sites), accessible
through Internet, provide information about numerous corporations
and products, as well as education, research, entertainment and
services.
[0031] A resource that is attached to the Internet is often
referred to as a "host." Examples of such resources include
conventional computer systems that are made up of one or more
processors, associated memory and other storage devices and
peripherals, such as moderns, networks interfaces and the like that
allow for connection to the Internet or other `networks. In most
cases, the hosting resource may be embodied as hardware and/or
software components of a server or other computer system that
includes an interface module, which allows for some dialog with
users and that may process information through the submission of
Web forms completed by the user. Generally, such a server will be
accessed through the Internet's graphical user interface, the World
Wide Web, (e.g., via Web browsers) in the conventional fashion.
[0032] In order to facilitate communications between hosts, each
host has a numerical Internet Protocol (IP) address. The IP address
of a hypothetical host computer might be 112,222,64.27. Each host
also has a unique "fully qualified domain name." In the case of the
hypothetical host 112.222.64.27, the "fully qualified domain name"
might be "computer.domain.com", the three elements of which are the
hostname ("computer"), a domain name ("domain") and a top-level
domain ("corn"). A given host looks up the IP address of other
hosts on the Internet through a system known as domain name
service.
[0033] As previously indicated, in order to access the Internet
most users rely on computer programs known as "Web browsers."
Commercially available Web browsers include such well-known
programs as Netscape's Navigator.TM. and Communicator.TM. and
Microsoft's Internet Explorer.TM.. If an Internet user desires to
establish a connection with a Web page hosted at
computer.domain.com, the Internet user might enter into a Web
browser program the uniform resource locator (URL)
"http:www.domain.com". The first element of the URL is a transfer
protocol, most commonly "http" standing for hypertext transfer
protocol, but others include "mailto" for electronic mail, "ftp"
for tile transfer protocol, and "nntp" for network news transfer
protocol. The remaining elements of this URL are an alias for the
fully qualified domain name of the host.
[0034] Once a URL is entered into the browser, the corresponding IP
address is looked up in a process facilitated by a server computer,
called the top-level server. The top-level server matches the
domain name to an IP address of a domain name server capable of
directing the inquiry to the computer hosting the Web page. Thus,
the domain name server ultimately matches an alphanumeric name such
as www.domain.com with its numeric IP address 112.222.64.27.
[0035] When a host receives an inquiry from the Internet, it
returns the data in the file pointed to by the request to the
computer making the inquiry. Such data may make up a Web page,
which may include a textual message, sound, picture, or a
combination of such elements. A user can move between Web pages
through the use of hyperlinks, which are links from one site on the
Internet to another.
[0036] A component of one embodiment of the present invention is a
computer server. Servers are computer programs that provide some
service to other programs, called clients. A client and server
communicate by means of message passing often over a network, and
use some protocol, a set of formal rules describing how to transmit
data, to encode the client's requests and/or responses and the
server's responses and/or requests. The server may run continually
waiting for client's requests and/or responses to arrive or it may
be invoked by some higher-level continually running server, which
controls a number of specific servers. Client-server communication
is analogous to a customer (client) sending an order (request) on
an order form to a supplier (server) dispatching the goods and an
invoice (response). The order form and invoice are part of the
protocol used to communicate in this case.
[0037] Yet another component of one embodiment of the present
invention is cache. Cache is a temporary storage area for
frequently accessed or recently accessed data. There are two kinds
of cache: internal (or memory cache) and external (or disk cache).
Internal cache is built into a CPU, and external cache is located
on a motherboard. When data is downloaded from a web page, the data
is "cached" (i.e., temporarily stored on a computer). The next time
the web page is accessed, instead of requesting a file from a Web
server, a Web browser accesses it from the cache, so the page loads
quickly.
[0038] Another component of the one embodiment of the present
invention is Internet Server Application Program Interface (ISAPI),
which is an application program interface for Internal Information
Server (IIS) Web Server produced by Microsoft Corporation of
Redmond, Wash. ISAPI enables programmers to develop Web-based
applications that run much faster than conventional Common Gateway
Interface (CGI) programs because they are more tightly integrated
with the Web server.
Architecture
[0039] With these concepts in mind, an exemplary embodiment of a
system architecture of the present invention can be explored. FIG.
1 is a block diagram illustrating an exemplary network-based
commerce facility in the form of an Internet-based auction facility
10. While an exemplary embodiment of the present invention is
described within the context of an auction facility, it will be
appreciated by those skilled in the art that the invention will
find application in many different types of computer-based, and
network-based, commerce facilities.
[0040] The term "offering" is used below to designate any offering
by a seller to a buyer, and this term should be understood to
include, but not be limited to, any product or service
offering.
[0041] For the purposes of the present specification, the term
"site" shall be taken to comprise a collection of linked resources
that may be accessed via a network. For example, a site may be
represented on the World Wide Web (WWW), and include a collection
of web pages (e.g., markup language documents) that may be static,
store documents, or dynamically generated documents, between which
links exist. The resources that constitute the site may furthermore
be any documents, files, applications, application components or
the like. A site may, for example, be owned or managed by an
individual, a company or organization. Within the context of the
WWW, a web site typically is characterized in that a I resources of
the web site are addressed utilizing a common domain (e.g.,
www.ebay.com or www.ebay.co.uk).
[0042] For the purpose of the present specification, the term
"region" shall be taken to include any geographically identifiable
area, demarcated according to political, economic, cultural, social
or other criteria. The term "community" shall similarly be taken to
include any grouping of people, defined according to social,
political, economic, cultural, geographic or other criteria.
[0043] Referring to FIG. 1, the auction facility 10 includes one or
more of a number of types of front-end servers, namely
communications servers in the exemplary form of page servers 12
that deliver web pages (e.g., markup language documents), picture
servers 14 that dynamically deliver images to be displayed within
Web pages, listing servers 16, processing servers in the exemplary
form of CGI (or ISAPI) servers 18 that provide an intelligent
interface to back-end servers, and search servers 20 that handle
search requests to the facility 10. E-mail servers 21 provide,
inter aria, automated e-mail communications to users of the
facility 10.
[0044] The back-end servers include a database engine server 22, a
search index server 24 and a credit card database server 26, each
of which maintains and facilitates access to a respective
database.
[0045] The Internet-based auction facility 10 may be accessed by a
client program 30, such as browser (e.g., the Internet Explorer
distributed by Microsoft Corp. of Redmond, Wash.) that executes on
a client machine 32 (e.g., a personal computer, PDA, cell phone or
the like) and accesses the facility 10 via a network 34 such as,
for example, the Internet. Other examples of networks that a client
may utilize to access the auction facility 10 include a wide area
network (WAN), a local area network (LAN), a wireless network
(e.g., cellular network), or the Plain Old Telephone Service (POTS)
network.
[0046] FIG. 2 is a database diagram illustrating an exemplary
database 23, maintained by and accessed via the database engine
server 22, which at least partially implements and supports the
auction facility 10. The database 23 may, in one embodiment, be
implemented as a relational database, and includes a number of
tables having entries, or records, that are linked by indices and
keys. In an alternative embodiment, the database 23 may be
implemented as collection of objects in an object-oriented
database.
[0047] Central to the database 23 is a user table 40, which
contains a record for each user of the auction facility 10. A user
may operate as a seller, buyer, or both, within the auction
facility 10. The database 23 also includes an items table 42 that
may be linked to the user table 40. A user record in the user table
40 may be linked to multiple items that are being, or have been,
auctioned via the facility 10.
[0048] The database 23 also include a note table 48 populated with
note records that may be linked to one or more item records within
the items table 42 and/or to one or more user records within the
user table 40. Each note record within the table 48 may include,
inter alia, a comment, description, history or other information
pertaining to an item being auction via the auction facility 10, or
to a user of the auction facility 10.
[0049] A number of other tables are also shown to be linked to the
user table 40, namely a user past aliases table 50, a feedback
table 52, a feedback details table 53, a bids table 54, an accounts
table 56, and an account balances table 58.
[0050] The database 23 is also shown to include two tables
specifically to enable an exemplary embodiment of the present
invention. A master categories table 60 stores records for all the
item categories presented across multiple, regional or community
views (or presentations) of item categories via regional or
community sites presented by the facility 10 throughout the world.
A site categories table 62 stores records indicating which item
categories are to be presented for respective regional or community
sites, (e.g., a country, region or city specific site) presented by
the facility 10. In other words, the master categories table 60
stores records for each category of a global collection of
categories, and the site categories table 62 stores records
indicating which of the global collection of categories are to be
presented by each of a number of regional sites, along which
information pertaining to the customized presentation of each
category in a region-specific manner (e,g., a regional description,
currency, language etc.).
[0051] FIG. 3A illustrates an exemplary embodiment of the items
table 42. An Id field stores a numerical identification number for
each item available via the auction facility 10. A sale_type field
contains information about acceptable payment options such as
check, cash, and credit cards. The next field, title field, stores
a descriptive title of the item to be displayed to the user of the
auction facility 10. A location field contains information about a
geographic location of the item, i.e. country, region, and specific
address. This geographic location information may, in one
embodiment, be a geographic location at which a seller of the item
resides or may alternatively be information specified by the seller
as the geographic location of the actual item. The information
about which category the item belongs to is stored in a category
field. For example, an item Barbie.TM. doll may belong to Toys
category. Fields such as billing_currency, shipping_option,
ship_region, description_language, site id include information that
depends on the location of the seller of the item or of the item
itself, or the willingness of the owner of the item to ship the
item to another geographic location or region. For example, the
billing currency for a particular item may be derived from the
currency utilized at a geographic location (e.g., a country) in
which the seller resides. Alternatively, the seller of the item may
specify a particular currency in which the seller wishes to receive
payment.
[0052] The shipping option information is typically inputted by
seller, and indicates one or more shipping options (e.g., mail,
courier-same day, courier-next day) specified by the seller.
[0053] The ship region information may be inputted by a seller to
indicate one or more geographic regions to which the seller is
willing to ship the item or, in the case of services, to perform a
particular service.
[0054] The description language information may be, as a default
condition, populated with a predominate language in a geographic
region or location in which the seller resides. For example, a
seller located in the US may, as a default condition, have a
description language indicated as English. A seller located in
Germany would have German indicated as a default description
language. In one embodiment, the seller may also specify an
alternative description language to override a default condition.
For example, a seller located in Japan may wish to specify that the
description language is English in order to have the description of
the relevant item available to a broader worldwide audience.
[0055] Site_id information identifies a geographically specific, or
regional, site, presented by the auction facility 10, via which the
seller offered the item for sale. For example, a Japanese seller
may have placed an item up for auction via a Japanese site,
presented by the auction facility 10, in which case the site_id
information identifies the Japanese site.
[0056] It will be appreciated by one skilled in the art that the
tables may have additional fields and are not limited to the
above-described fields.
[0057] FIG. 3B illustrates an exemplary embodiment of the master
categories table 60. A category_id field contains a unique numeric
identifier of a category and name field stores a descriptive name
of the category that is displayed to the user using the auction
facility 10. A description field of the table 60 contains
descriptive information about the category. Parent_id and
parent_name fields are used in locating a particular category in a
tree data structure (e.g., a tree hierarchy) order when displaying
categories to the user. It will be appreciated that the
above-described fields are an exemplary embodiment and other fields
may be incorporated into the master categories table.
[0058] FIG. 3C illustrates an exemplary embodiment of the site
categories table 62. The table 62 stores category information
relevant to each of multiple regional (or geographically-specific)
sites presented by the auction facility 10. One of the fields in
the table is a site id field, which stores a unique numeric
identifier that is assigned to each of multiple regional or
community sites. Category_id field stores a numeric identifier for
a category that keys the relevant record to a category record
within the master categories table 60. Name and description fields
store a regional or community name of the category and description
of the category. Parent_id and parent name fields are used in
placing a particular category in a tree data structure (e.g., a
tree hierarchy) when displayed to the user of the auction facility
10. Fields such as currency and language are region specific and
store information that facilitates displaying to the user
information in the specified language and in the currency of the
site. It will be appreciated that the above-described fields are an
exemplary embodiment and other fields may be incorporated into the
site categories table.
[0059] FIG. 4 illustrates an exemplary embodiment of a code system
that contains some of the necessary modules that relate to the
present invention. A kernel 100 is responsible for, inter alia, (1)
determining which site the user entered and for (2) caching site
categories in a site categories cache 150, ensuring higher
performance by eliminating redundant accesses to the database 23 in
which the tables 60 and 62 are stored. A category tree 160 stores
categories in a tree data structure. A batch job module 140 is
responsible for displaying initial web pages to a user of the
auction facility 10. A search module 130 is responsible for
performing searches through the item space, i.e. categories, when
requested by the user. In one embodiment of the present invention,
listings module 120 ensures that items that are displayed to the
user are the ones that are available for shipping (or performance)
in a region in which a user is located or that a user has
specified. Another module that is present in the system is an ISAPI
module 110. Category_tree update module 180, which is part of the
kernel 100, is a piece of code that is responsible for constructing
the category tree 160 in order to ensure that the categories are
displayed in a correct hierarchical relationship to the user of the
auction facility 10. Parser 170 is a module that determines which
site the user has entered. View module 190 generates the
user-requested items and for display to a user (e.g., via a Web
browser). Currency conversion module 195 is responsible for
converting a price in listing currency into a regional (or native)
currency for a particular site.
Map File
[0060] In order to increase the performance efficiencies of the
facility 10, according to one embodiment of the present invention,
a map file 200 is generated by the listings module 120, the map
file 200 including summarized item records for each of the complete
item records maintained in the items table 42. Furthermore, the
summarized item records within the map file 200 are
pre-categorized, or grouped, so as to facilitate improved responses
to queries against the map file 200. The grouping of summary item
records is conveniently labeled as views 210, which may be
retrieved with minimal processing for display to a user. The
summary item records constituting the map file 200 may include
limited information, such as an item identifier, a title, a
currency, and a data value, for example. The map file 200 may be
utilized to facilitate browsing of items that are actively being
auctioned by the facility 10, wherein the facilitating of the
browsing requires only limited information regarding each item.
[0061] FIG. 5 is a diagrammatic representation, according to an
exemplary embodiment of the present invention, of the generation of
the map file 200 by the listings module 120 utilizing information
contained in the items table 42. For example, the listings module
120 may comprise a Dynamic Link Library (DLL), that is utilized
periodically to generate a fresh map file 200 from the full item
records of the items table 42. It will be appreciated that the
frequency with which the map file 200 is regenerated may vary
depending on the frequency with which records are added to the
items table 42. For example, in a heavily trafficked and active
facility 10, the frequency with which map file 200 requires
regeneration by the listings module 120 will be more frequent than
for a facility 10 that is less active.
[0062] FIG. 6 is a diagrammatic representation of case logic
implemented by the listings module 120, according to an exemplary
embodiment of the present invention. Specifically, the listings
module 120 is shown to implement three case statements, namely a
"currency" case statement 202, a "region" case statement 204 and an
"available" case statement 206. As will be described in further
detail below, each of the case statements 202, 204 and 206 operates
to generate a distinct view 210 of summary item records for each of
multiple categories listed in the master categories table 60.
[0063] FIG. 7 is a diagrammatic representation of a map file 200,
according to an exemplary embodiment of the present invention.
Specifically, the map file 200 is shown to include an index 208 to
multiple views of summary item records (e.g., within each category
defined within the master categories table 60). In one embodiment,
the map file 200 comprises a binary file. In summary, the map file
200 may be regarded as presenting a pre-organized (or grouped)
summarization of information contained in the items table 42 that
is maintained in memory of a computer system to provide performance
advantages for browsing and searching operations.
[0064] FIG. 8 is a flow chart illustrating a method 220, according
to an exemplary embodiment of the present invention, of generating
the map file 200. At block 222, the listings module 120 accesses
the items table 42 and, at block 224, identifies item records for
items within a particular category N (e.g., category 0). Having
then identified such item records, at block 226, the "currency"
case statement 202 is applied against the item records identified
at block 224 to generate a "currency" view 210A. Specifically, the
listing module, for each of a pre-defined collection of currencies,
determines if the currency information for each item record matches
a respective pre-defined currency. For example, a first application
of the case statement 202 at block 226 may determine whether the
currency for each item record identified at block 224 is Australian
dollars. Further, at block 226, the case statement 202 is applied
to determine whether description language information for each of
the relevant item records matches a predefined language, or set of
languages, associated with the predefined currency. For example, a
determination made during a first application of the case statement
202 may be made as to whether the description information language
information indicates the English language. Assuming both the
currency and description language comparisons are positive, then
selected information from the relevant item record is included
within the "currency" view 21A for the relevant currency. For
example, a first application of the case statement 202 at block 226
may generate a view constituting summarized item records for all
items being actively auctioned via the facility 10 for which the
price is specified in Australian dollars, and the description
language is English.
[0065] It will be appreciated that the case statement 202 will be
applied for each of the predefined set of currencies to thereby
generate a respective "currency" view 21A for each of the
predefined set of currencies.
[0066] Similarly, at block 228, the "region" case statement 204 is
applied against the item records retrieved at block 224 for each of
a predefined set of regions, so as to generate a respective
"region" view 210B for each of the set of regions. Specifically,
location information from each of the item records is compared
against a respective region of the predefined set of regions, and
language description information is similarly compared against one
or more languages associated with each of the regions to determine
whether a summary item record, derived from the full item record,
should be included within the relevant "region" view 210B. The
predefined set of regions may specify regions with any resolution,
ranging, for example, from a suburb of a city to a continent or
broader geographically identifiable area. For example, a region
could comprise a town, a city, a metropolitan area, a county, a
state, a county or a continent.
[0067] Further, as noted above with respect to FIG. 3A, the
location information within each item record of the items table 42
may be the indicated location of a seller of the item. This
information may or may not be important to a buyer, depending on
the nature of the item. For example, where the item is a motor
vehicle, clearly the location of the seller, and therefore probably
the item, is important to a buyer in that the buyer may be more
inclined to purchase a motor vehicle from a local seller. On the
other hand, should the item be easily shipped (e.g., a stamp), the
location of the seller may be of less consequence.
[0068] Returning to the method 220 illustrated in FIG. 8, at block
230, the listings module 120 then applies the "available" case
statement 206. The case statement 206 performs three inquiries that
are OR'ed to determine whether a summary item record, derived from
a full item record, should be included within a respective
"available" view 210C. Again, for a predefined set of regions, the
case statement 206 determines whether shipping region information
indicated in the item record corresponds to a respective region of
the predefined set of regions. A further determination is made as
to whether the shipping region information indicates that the
seller is willing to ship worldwide. A further determination is
then made as to whether the location information of the item record
indicates the seller location as being within the respective
region. Should any of these three conditions be met, then a summary
item record is generated from the relevant full item record, and
included within the "available" view for the respective view
210C.
[0069] At block 232, the listings module 120 then increments a
category number to a subsequent category, whereafter the method 220
loops back to block 224, to commence the view generation process
226-230 with respect to a further category.
[0070] While the method 220 is shown to generate multiple views 210
for each category based on currency, region and regional
availability criteria, it will be appreciated that views (e.g.,
predefined groupings of information) may be generated based on any
one of multiple criteria in terms of which item records may be
conveniently browsed and/or searched.
[0071] FIG. 9 is a diagrammatic representation showing further
details of an exemplary implementation of the map file 200.
Specifically, the index 208 is shown to constitute a header 240, a
number of category indexes 242 that in turn point to an
availability index 244 that points to a range index 246, that in
turn points to a list of items index 248. Region and currency
indexes, similar to the availability index 244, may be utilized to
define the "region" views 210B and the "currency" views 210A.
Methodology and User Interfaces: Browsing
[0072] To enable users (e.g., potential buyers) conveniently to
locate items that are being offered for sale via the facility 10
(e.g., via auction), the facility 10 may provide, according to the
present invention, both item browse and search capabilities, each
of which will be discussed below.
[0073] Dealing first with the browsing capability, this capability
is enabled, in one embodiment, by a hierarchical structure of
categories, as defined within the master categories table 60 and,
for individual regional sites, within the site categories table 62.
As discussed above with reference to FIGS. 3B and 3C, each of the
tables 60 and 62 maintains a listing of categories, and also
defines a hierarchical relationship between such categories. In one
embodiment, the category_tree update module 180 accesses the tables
60 and 62 to construct hierarchical category data structures within
the site categories cache 150.
[0074] FIG. 10 is a page map diagram illustrating an exemplary site
map 250 that constitutes part of a regional or community site
(e.g., www.ebay.com.au) provided by the facility 10. Specifically,
each of the pages included within the map 250 provides links to
multiple further pages, a limited number of these links being
illustrated in FIG. 10 for the purposes of illustration.
[0075] A main page 252 is shown to provide links to a sell index
page 254 that in turn links to resources to enable a seller to
offer an item for sale (e.g., by auction) via the facility 10.
[0076] The main page 252 further provides links to a browse index
page 258 that in turn provides access to search features to enable,
for example, a potential buyer to search items offered for sale via
the facility 10.
[0077] The main page 252 may also provide a link to a browse index
page 256, which facilitates the browsing of offerings provided by
the facility 10 utilizing the hierarchical category data structures
discussed above. The browse index page 256 is furthermore shown to
provide links to multiple category browser index pages 260, which
represent pages displaying information concerning lower levels of a
relevant hierarchical category data structure and item index pages
262 that lists items within a particular category, when the
category to which the user has navigated includes a sufficiently
small number of items. Further information concerning these items
may be displayed to a user in a meaningful manner.
[0078] It will be appreciated that where the facility 10 provides
multiple regional or community sites, each of which provide access
to a common body of product offerings (e.g., the items included
within the items table 42), it may be desirable to customize the
browsing features provided by the respective regional or community
sites according to regional or community conditions or preferences.
1n the present invention, such customization of the browsing
features of each of multiple regional or community sites is
facilitated in part by a site-specific category hierarchical data
structures maintained within the site categories cache 150.
[0079] FIG. 11 is a flowchart illustrating a method 270, according
to an exemplary embodiment of the present invention, of generating
and communicating information concerning a hierarchical category
data structure to a user, an as to enable the user to browse a
collection of offerings via the facility 10.
[0080] The method 270 commences at block 272 with the input by a
user of a location identifier in the exemplary form of a Uniform
Resource Locator (URL). The input of the URL may be performed by
user selection of a link (e.g., user selection of hypertext)
presented within any one of the pages 252-262 of the site map 250
illustrated in FIG. 10. Alternatively, the URL may be manually
inputted into a URL field. The URL is, in one embodiment, inputted
into a client program 30 operating on a client machine 32.
[0081] At block 274, the client program 30 communicates a request,
including the inputted URL, via a network 44 to the facility
10.
[0082] At block 276, the parser 170 of the kernel 100 receives the
request (e.g., an HTTP GET request) that includes the URL, and
parses the URL to identify one of multiple regional sites provided
by the facility 10 and potentially, a category selection indicated
in the URL. The request may also specify a view by way of
"currency/region/availability" view selection criteria. For
example, receipt of the URL www.ebay.com.au indicates receipt of
the request via an Australian site provided by an auction facility
10 (e.g., eBay, Incorporated, of San Jose, Calif.). Typically, the
site may accordingly be identified from the machine domain portion
of a URL, while the "path-of-file" portion of the URL may include
category selection information. The "machine domain" portion of a
URL is also sometimes referred as the "domain" portion while the
subsequent content of the URL may be known as a "URL-path"
portion.
[0083] At block 178, the kernel 100 then identifies a regional site
(e.g., an Australian site) supported by the facility 10, which is
addressed by the URL. At block 280, the kernel 100 then accesses a
hierarchical site category data structure, associated with the
identified regional site, the relevant category data structure
being maintained in the site categories cache 150.
[0084] At decision block 282, the kernel makes a determination as
to whether an item listing is required. Specifically, this
determination may be made dependent upon the number of items within
a particular category. For example, if the number of items within
the category may conveniently be displayed to the user (e.g., where
the category comprises a "leaf" category) then an item listing may
be determined as being required. Alternatively, should the category
be "all" umbrella, category, clearly it may be undesirable to
display listings for all items available for a particular site.
[0085] If it is determined at decision box 282 that an item listing
is not required, at block 284, a further category browse index page
is generated utilizing the relevant site category data structure.
Specifically the browse index page generated may merely provide a
listing of categories below the category indicated by the category
selection identified at block 276.
[0086] On the other hand, should an item listing be required, at
block 286, the kernel accesses the map file 200 to locate a view
based on the relevant category selection, as well as the
"currency/region/availability" view selection criteria discerned at
block 276.
[0087] At block 288, an item list index page 262 is generated.
[0088] At block 290, the index page generated at either block 284
or 288 is then transmitted from the facility 10, via the network
34, to the client machine 32, and displayed to a user at block 292
by the client program 30.
[0089] It should also be noted that the item index page 262,
generated at block 288, may also include category information
extracted from the site category data structure, or included within
the view identified at block 286.
[0090] Examples of item list index pages 262 generated by two
different regional sites are shown in FIGS. 12A-12D, 13A-13D, and
14A-14E. Specifically, FIGS. 12A-12D illustrate an exemplary item
list index page 262 generated responsive to the URL indicated at
300. As will be apparent from the URL 300, the relevant regional
site is the Untied. Kingdom site provided by eBay, Incorporated,
this site being identified by the machine domain 302.
[0091] A view selection criteria is indicated at 304 (e.g., the
location view selection indicating that the view should provide
items located in the United Kingdom), while a category selection is
indicated at 306 (e.g., category 267 that is the "books" site
category of the parent "books, films, music" category).
[0092] The item list index page 262 shown on FIG. 12A also includes
view selector icons 308 that are user selectable to alter the view
selection category 304. The view selector icons 308 include a
currency view selection icon 310, a region view selection icon 312
and an available view selection icon 314. User selection of any of
the icons 310, 312, 314, as described with reference to FIG. 11,
results in the generation of a fresh index page propagated with an
alternative view according to the viewer selection specified in
URLs associated with each of icons 310, 312 and 314.
[0093] It will also be noted, from FIG. 12B, as the item list index
page 262 is being presented via the United Kingdom site, a
conversion from U.S. dollars to U. K. .English Pound. is
automatically provided for items that may originally have been
listed in U.S. dollars.
[0094] The item list index page 262 illustrated in FIGS. 13A-13D is
generated by facility 10 for the Australian site supported by the
facility 10. It will be noted that the categories presented for
browsing in the Australian version of the index page 262 differ
from those shown in the United Kingdom version shown in FIGS.
12A-12D. For items are listed in the currency other than the
Australian dollar, a conversion to Australian dollars is also
provided.
[0095] FIGS. 14A-14B illustrates an example of an item list index
page 262, where the view selection 304 specified by an exemplary
URL indicates the "available" action view for the Australian
site.
[0096] FIGS. 15A-15C illustrate an exemplary category browse index
page 260 for a German site operated by a facility 10. The category
descriptions, derived from the appropriate category records for the
German site maintained in the site categories table 262, are in the
German language.
Methodology and Use Interfaces: Search
[0097] FIG. 16 illustrates a page map 271, according to an
exemplary embodiment of the present invention, that may be
accessible via a search index page 273, the pages of the page map
271 providing access to search resources to locate offerings via
facility 10. More specifically, a "smart search" page 275, one or
more by criteria search pages 277 and an international search page
279 may be provided by the facility 10. Examples of each of these
pages shall be discussed below with reference to FIGS. 18A-18D.
[0098] FIG. 17 is a flow chart illustrating a method 281, according
to an exemplary embodiment of the present invention, of
facilitating a search of offerings of a facility 10. The method 281
commences at block 283 with user input of a search request that
identifies the regional site via which the request originated
(e.g., within the machine domain portion of the URL) as well as
various search criteria. The search criteria may be inputted, as
will be described below with reference to FIGS. 18A-18D into web
page interfaces generated by the server 12 and communicated to a
client machine 32 for display by client program 30. The search
criteria may include any one or more of a key word, a region (or
community) specification, and a user selection, indicating whether
a relevant item should be located within the specified region,
available within the specified region, or listed a currency of the
specified region. Certain of the above criteria may be absent, or
may automatically be specified by the relevant interface.
[0099] At block 285, the client program 30 then communicates the
request (e.g., an HTTP POST request) via the network 34 to the
facility 10.
[0100] At block 287, having received the request at the facility
10, the parser 170 parses the request to identify the site (e.g.,
the Australian site) from which the request originated and to
extract the search criteria therefrom.
[0101] At block 289, the kernel 100 then accesses the map file 200,
and locates summary item records based on the search criteria and
the determined site. The location of the summary item records at
block 289 may be performed in a number of ways. In a first
embodiment of the present invention, the search module 130 may
perform a "brute force" search of the map file 200. In an
alternative embodiment, the kernel 100 may locate a view 210
utilizing the region specification, as well as the view
specification (e.g., located, available or currency). Having so
located an appropriate view, the search module 103 may then perform
a search of only the appropriate view utilizing the key word.
[0102] In a further embodiment the kernel may access the items
table 42 relative to a view to retrieve appropriate information
from this table 42.
[0103] In yet another embodiment the kernel instead of accessing
the map file 200, accesses a search database that is created from
the items table 42 and indexed by the search indexer server 24. The
data in the search database may be indexed by indices, e,g., the
database may be indexed regionally. For example, for a regional
search, the search dynamic link library (dll) first may retrieve
all of items available in a particular region and then perform a
key word search within the retrieved subset of results.
[0104] At block 290, a search result page is generated, which is
then communicated to the client machine 32 at block 292, and
displayed by the client program 30 to a user at block 294.
[0105] As will be appreciated from the below discussion of FIGS.
18A-18D, the search criteria included in the request transmitted
from the client machine 32 to the facility 10 may include criteria
in addition to those listed above. Specifically, category search
criteria may also be included.
[0106] FIG. 18A illustrates an exemplary search request interface
296, in the form of a markup language document, via which a user
may input the above discussed search criteria. Utilizing a
drop-down menu presented within a country input field 298, a user
may specify a country (i.e., a region), and also indicate whether
items located by the search should in fact be located within the
country or merely available to the country. Further, utilizing a
currency input field 301, which is populated utilizing a drop-down
menu, the user may specify a currency in which items located by the
search are listed.
[0107] FIG. 18B illustrates the "smart search" page (or interface)
274 for a particular regional site. The "smart search" page 274 is
distinguished in that a search request issued therefrom is
identified by the facility 10 as having originated from a regional
site, and the facility 10 thus excludes from the search result
items that fail to meet certain criteria (e.g., language, currency
or other criteria). For example, where a "smart search" is
initiated from a Japanese site operated by facility 10, the
facility 10 may only return items for which the description
language is the Japanese language. Similarly, a search initiated
from a "smart search" page 274 for a US site would exclude items
for which the description language is Japanese.
[0108] FIG. 18C illustrates the display of a drop-down menu 303
presenting a predetermined list of regions (e.g., U.S. cities) that
may be presented by an interface for user selection. The
predetermined list of regions presented in the drop-down menu 303
is dependent on the regional site.
[0109] FIG. 18D illustrates an example of an international search
page 278 that corresponds substantially to the interface 296 shown
in FIG. 18A. In FIG. 18D, a drop-down menu of regions (e.g.,
countries) displayed to facilitate convenient input into a country
input field 298.
[0110] Method and User Interfaces: Currency Conversion
[0111] FIG. 19 is a flow chart illustrating a method 320, according
to the present invention, of performing a currency conversion for
offerings via the facility 10.
[0112] At block 322, the user inputs a location identifier for an
item, or an item list index page. The location identifier is
typically a URL and is inputted by (1) user selection of hypertext,
having the relevant URL associated therewith or (2) input into an
interface presented by the client program 30.
[0113] At block 324, the client machine 32 communicates a request,
including the URL, to the facility 10 via the network 34.
[0114] At block 326, the parser 170 parses the URL to identify a
regional site from which the request originated, and also to
identify the item, or index page, identified within the URL.
[0115] At block 328, the kernel identifies a currency associated
with the regional site (e.g., Australian dollars or a request
originated from an Australian site), as well as the currency in
which an item, or items within the index page, are listed. In one
embodiment, the kernel identifies a user-preferred display
currency, which is specified directly by a user, through a saved
preference or a cookie and displays the items in the user-specified
currency. If currency is not specified by the user, the default
currency of a site may be used by the kernel.
[0116] At decision block 330, a determination is made by the kernel
100 as to whether the site currency matches the currency of the one
or more items.
[0117] In the event that there is not a correlation between the
site currency and the currency of the at least one item, at block
332, the kernel 100 accesses a conversion table, utilizing a
currency conversion module 195, and performs an item-to-site
currency conversion for items for which the currency does not match
the site currency.
[0118] At block 334, the kernel 100 then generates an item page, or
an index page, to include both item and site currency values.
[0119] On the other hand, if it is determined at decision block 330
that the site currency does match all relevant item currencies, at
block 336, the kernel 100 generates an item page, or index page, to
include the site currency value.
[0120] At block 334, the item page, or index page, is communicated
to the client machine 32, where it is displayed by the client
program 30 to a user.
[0121] Examples of index pages including converted currency amounts
have been discussed above with reference to FIGS. 12A-12B, 13A-13D,
and 14A-14E. FIGS. 20A and 20B provide examples of item pages for
an item originally listed in pounds, but where the item pages are
retrieved via U.S. and French sites, respectively.
[0122] A facility 10 may also provide summary pages to buying and
selling users regarding transactions within which they have
participated. Currency conversions may also be provided within such
pages, or any pages delivered by the auction facility 10 wherein
financial information appears.
[0123] In summary, the present invention is advantageous in that it
allows common collection of offering information (e.g., item
records within an item table) to be utilized to service multiple
regional or community sites, and allows such multiple regional or
community sites to customize the presentation of information
regarding such offerings to account for local preferences,
conditions and tastes. Further, by having a common body of offering
information accessible via multiple regional or community sites,
the present invention allows user flexibility regarding the
specification of items to be presented to the user, and also allows
the facility 10 to implement automatic measures to insure the
delivery of offering information to a user that is of interest to
the user, or that is understandable to the user. A particular
example of this is the language "filter" discussed above that is
implemented in the case statements 202 and 204 to insure that views
for a particular region only include items for which a descriptive
language would be typically understood within that region. Further,
the "smart search" pages discussed above provide an example of a
service offered by the facility 10 whereby items, for which the
language description is inconsistent with the regional site from
which the request originated, are filtered out from search results
presented to a user.
Computer System
[0124] FIG. 21 shows a diagrammatic representation of machine in
the exemplary form of a computer system 400 within which a set of
instructions, for causing the machine to perform any one of the
methodologies discussed above, may be executed. In alternative
embodiments, the machine may comprise a network router, a network
switch, a network bridge, Personal Digital Assistant (PDA), a
cellular telephone, a web appliance or any machine capable of
executing a sequence of instructions that specify actions to be
taken by that machine.
[0125] The computer system 400 includes a processor 402, a main
memory 404 and a static memory 406, which communicate with each
other via a bus 408. The computer system 400 may further include a
video display unit 410 (e.g., a liquid crystal display (LCD) or a
cathode ray tube (CRT)). The computer system 400 also includes an
alphanumeric input device 412 (e.g., a keyboard), a cursor control
device 414 (e.g., a mouse), a disk drive unit 416, a signal
generation device 418 (e.g., a speaker) and a network interface
device 420.
[0126] The disk drive unit 416 includes a machine-readable medium
422 on which is stored a set of instructions (i.e., software) 424
embodying any one, or all, of the methodologies described above.
The software 424 is also shown to reside, completely or at least
partially, within the main memory 404 and/or within the processor
402. The software 424 may further be transmitted or received via
the network interface device 420. For the purposes of this
specification, the term "machine-readable medium" shall be taken to
include any medium which is capable of storing or encoding a
sequence of instructions for execution by the machine and that
cause the machine to perform any one of the methodologies of the
present invention. The term "machine-readable medium" shall
accordingly be taken to included, but not be limited to,
solid-state memories, optical and magnetic disks, and carrier wave
signals.
[0127] In the foregoing specification the present invention has
been described with reference to specific exemplary embodiments
thereof. It will, however, be evident that various modifications
and changes may be made to the specific exemplary embodiments
without departing from the broader spirit and scope of the
invention as set forth in the appended claims. Accordingly, the
specification and drawings are to be regarded in an illustrative
rattler than a restrictive sense.
* * * * *
References