U.S. patent application number 13/911067 was filed with the patent office on 2014-08-21 for transference of data associated with a product and/or product package.
The applicant listed for this patent is Disney Enterprises, Inc.. Invention is credited to Evan Acosta, Mark Arana, Edward Drake.
Application Number | 20140236726 13/911067 |
Document ID | / |
Family ID | 51350797 |
Filed Date | 2014-08-21 |
United States Patent
Application |
20140236726 |
Kind Code |
A1 |
Acosta; Evan ; et
al. |
August 21, 2014 |
TRANSFERENCE OF DATA ASSOCIATED WITH A PRODUCT AND/OR PRODUCT
PACKAGE
Abstract
A proximity-based device within a product and/or a product
package sends data associated with the product and/or the product
package to a mobile device based upon the mobile device being
within a proximity to the proximity-based device. Another
proximity-based receiver within a mobile device receives data
associated with a product and/or a product package from a
proximity-based transmitter within the product and/or the product
package based upon the proximity-based receiver being within a
proximity to the proximity-based transmitter.
Inventors: |
Acosta; Evan; (La Crescenta,
CA) ; Drake; Edward; (Stevenson Ranch, CA) ;
Arana; Mark; (West Hills, CA) |
|
Applicant: |
Name |
City |
State |
Country |
Type |
Disney Enterprises, Inc. |
Burbank |
CA |
US |
|
|
Family ID: |
51350797 |
Appl. No.: |
13/911067 |
Filed: |
June 5, 2013 |
Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
|
|
61766065 |
Feb 18, 2013 |
|
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Current U.S.
Class: |
705/14.58 ;
705/14.64 |
Current CPC
Class: |
G06Q 30/0623 20130101;
G06F 3/1423 20130101; H04W 4/00 20130101; G06Q 30/0631 20130101;
G06Q 30/0269 20130101; G09G 2370/10 20130101; G06F 8/65 20130101;
G06Q 30/0261 20130101; G09G 2370/16 20130101; G06Q 30/0267
20130101; G09G 2370/04 20130101; G06Q 30/0639 20130101; G06F 3/1438
20130101; G06Q 30/0641 20130101; G06F 8/60 20130101; G06Q 30/0625
20130101 |
Class at
Publication: |
705/14.58 ;
705/14.64 |
International
Class: |
G06Q 30/02 20060101
G06Q030/02 |
Claims
1. A method comprising: sending, from a proximity-based device
within a product and/or a product package, data associated with the
product and/or the product package to a mobile device based upon
the mobile device being within a proximity to the proximity-based
device.
2. The method of claim 1, wherein the data associated with the
product and/or the product package is a preview of content stored
by the product and/or the product package.
3. The method of claim 1, wherein the data associated with the
product and/or the product package is selected from the group
consisting of a plurality of images, a plurality of videos, a
quantity of discs, a menu of content, a menu of functionality, a
chapter menu, a list of deleted scenes, director commentary,
interviews, bonus content, games, contents, special offers,
advertisements, promotions, coupons, and movie reward
redemptions.
4. The method of claim 1, wherein the data associated with the
product and/or the product package is obtained by the mobile device
without the mobile device connecting to the Internet.
5. The method of claim 1, further comprising sending a web address
link to the mobile device, the web address link indicating a web
address of a server to which the mobile device connects via the
Internet to obtain a remainder of data associated with the product
and/or the product package.
6. The method of claim 1, further comprising activating, from the
proximity-based device, functionality of a software application
stored on the mobile device.
7. The method of claim 1, wherein the proximity-based device is a
Near Field Communication transmitter.
8. The method of claim 1, wherein the mobile device comprises a
proximity-based receiver.
9. The method of claim 8, wherein the proximity-based receiver is a
Near Field Communication receiver.
10. The method of claim 1, wherein the proximity is predefined.
11. An apparatus comprising: a proximity-based transmitter stored
within a product and/or a product package that sends data
associated with the product and/or the product package to a mobile
device based upon the mobile device being within a proximity to the
proximity-based device.
12. A method comprising: receiving, at a proximity-based receiver
within a mobile device, data associated with a product and/or a
product package from a proximity-based transmitter within the
product and/or the product package based upon the proximity-based
receiver being within a proximity to the proximity-based
transmitter.
13. The method of claim 12, wherein the data associated with the
product and/or the product package is a preview of content stored
by a product stored within the product and/or the product
package.
14. The method of claim 12, wherein the mobile device selects a
subset of the data associated with the product and/or the product
package according to user preferences stored by the mobile device
and displays the subset of the data associated with the product
and/or the product package.
15. The method of claim 12, wherein the mobile device obtains
additional data from a server through a network, the additional
data being associated with the product and/or the product package,
the additional data being obtained based upon user preferences
stored by the mobile device.
16. The method of claim 15, wherein the mobile device displays the
data associated with the product and/or the product package in
conjunction with the additional data.
17. The method of claim 12, wherein the data associated with the
product and/or the product package is a Pre-recorded Media Serial
Number of the product.
18. The method of claim 12, further comprising determining a user
preference from data stored in the mobile device and sending the
user preference to a Pre-recorded Media Serial Number database.
19. The method of claim 12, further comprising determining a user
identifier from data stored in the mobile device and sending the
user identifier to a Pre-recorded Media Serial Number database.
20. The method of claim 12, wherein the data is preloaded into a
chipset of the product and/or product package.
21. The method of claim 12, wherein a subset of the data is
preloaded into a chipset of the product and/or product package.
22. The method of claim 21, wherein the mobile device requests a
remainder of the data from a server through a network.
23. An apparatus comprising: a proximity-based receiver that
receives data associated with a product and/or a product package
from a proximity-based transmitter within the product and/or the
product package based upon the proximity-based receiver being
within a proximity to the proximity-based transmitter.
24. A method comprising: receiving, at a server, a user preference
from data stored in a mobile device and a product identifier;
storing the user preference and the product identifier in a
database; receiving, from a content playback device, an indication
that playback for content corresponding to the product identifier
has been initiated; sending the user preference to the content
playback device so that the content playback device plays back the
content according to the user preference.
25. The method of claim 24, wherein the database is a Pre-recorded
Media Serial Number database.
26. The method of claim 24, wherein the user preference is a
language.
27. An apparatus comprising: a server that receives a user
preference from data stored in a mobile device and a product
identifier, stores the user preference and the product identifier
in a database, receives, from a content playback device, an
indication that playback for content corresponding to the product
identifier has been initiated, and sends the user preference to the
content playback device so that the content playback device plays
back the content according to the user preference.
28. An apparatus comprising: a content playback device that
receives a product having content stored thereon for playback and
having a product identifier stored thereon, sends an indication to
a server that that the product has been received for playback,
receives a user preference from the server based upon the product
identifier, and configures the playback of the content according to
the user preference.
29. A method comprising: receiving, at a server, a user identifier
from data stored in a mobile device and a product identifier;
storing the user identifier and the product identifier in a
database; receiving, from a content playback device, an indication
that playback for content corresponding to the product identifier
has been initiated; searching a profile database to determine a
user preference based upon the user identifier; sending the user
preference to the content playback device so that the content
playback device plays back the content according to the user
preference.
30. The method of claim 29, wherein the database is a Pre-recorded
Media Serial Number database.
31. The method of claim 29, wherein the user preference is a
language.
32. An apparatus comprising: a server that receives a user
identifier from data stored in a mobile device and a product
identifier, stores the user identifier and the product identifier
in a database, receives, from a content playback device, an
indication that playback for content corresponding to the product
identifier has been initiated, searches a profile database to
determine a user preference based upon the user identifier, and
sends the user preference to the content playback device so that
the content playback device plays back the content according to the
user preference.
33. An apparatus comprising: a content playback device that
receives a product having content stored thereon for playback and
having a product identifier stored thereon, sends an indication to
a server that that the product has been received for playback,
receives a user identifier from the server based upon the product
identifier, searches a user profile database according to the user
identifier to determine a user preference, and configures the
playback of the content according to the user preference.
34. A method comprising: receiving, at a proximity-based receiver
within a mobile device, data associated with a plurality of
products and/or product packages from a plurality of
proximity-based transmitters stored within the plurality of
products and/or product packages based upon the proximity-based
receiver being within a first proximity to the plurality of
proximity-based transmitters and the plurality of proximity-based
transmitters being within second proximity of each other.
35. The method of claim 34, wherein the data associated with the
plurality of products and/or product packages is data other than
that received and aggregated by the proximity-based receiver being
with the first proximity of each of the plurality of products
and/or product packages.
Description
RELATED APPLICATIONS
[0001] This application claims priority to U.S. Provisional Patent
Application Serial No. 61/766,065, filed on Feb. 18, 2013, entitled
TRANSFERENCE OF DATA TO PROVIDE CONTENT, which is hereby
incorporated by reference in its entirety.
BACKGROUND
[0002] 1. Field
[0003] This disclosure generally relates to the field of data
transference.
[0004] 2. General Background
[0005] Media products are typically placed in packaging on store
shelves that allow consumers to read information about the content
of the media products. Examples of such media products are Blu-ray
discs or DVDs with movies, television shows, video games, or the
like. Consumers typically peruse different packages to find out
more information about the products of potential interest. Although
technology has vastly progressed, the packaging configurations for
media products have mainly remained stagnant. Users often have a
limited experience for reading and learning about the content of
the media product prior to purchase.
[0006] Stores often have to compete with newer online websites that
sell the same media products. Such online websites sell those media
products and often provide various information to the user that is
perusing the online website. As a result of such competition,
stores selling media products have faced newer challenges in
maintaining the same base of customers that previously purchased
media products from those stores.
SUMMARY
[0007] A proximity-based device within a product and/or a product
package sends data associated with the product and/or the product
package to a mobile device when the mobile device is within a
proximity to the proximity-based device. A proximity-based receiver
within a mobile device receives data associated with a product
and/or a product package from a proximity-based transmitter within
the product and/or the product package based upon the
proximity-based receiver being within a proximity to the
proximity-based transmitter.
[0008] Yet another process and apparatus receive, at a server, a
user preference from data stored in a mobile device and a product
identifier, store the user preference and the product identifier in
a database, receive, from a content playback device, an indication
that playback for content corresponding to the product identifier
has been initiated, and send the user preference to the content
playback device so that the content playback device plays back the
content according to the user preference. Another process and
apparatus receive a user identifier from data stored in a mobile
device and a product identifier, store the user identifier and the
product identifier in a database, receive, from a content playback
device, an indication that playback for content corresponding to
the product identifier has been initiated, search a profile
database to determine a user preference based upon the user
identifier, and send the user preference to the content playback
device so that the content playback device plays back the content
according to the user preference.
BRIEF DESCRIPTION OF THE DRAWINGS
[0009] The above-mentioned features of the present disclosure will
become more apparent with reference to the following description
and accompanying drawings, wherein like reference numerals denote
like elements and in which:
[0010] FIG. 1 illustrates a data transference configuration that
allows for proximity-based detection and transfer of data.
[0011] FIG. 2 illustrates a data transference configuration in
which a network connection is utilized to obtain at least a portion
of the data associated with the product and/or product package.
[0012] FIG. 3 illustrates an alternative configuration in which a
data transference configuration is utilized without any content
being received by the mobile device directly from the
proximity-based sensor and/or transceiver.
[0013] FIG. 4 illustrates a process that is utilized to send data
associated with the product and/or product package illustrated in
FIGS. 1-3.
[0014] FIG. 5 illustrates an expanded view of the internal
components of the mobile device.
[0015] FIG. 6 illustrates a data transference configuration that
customizes playback of the product by a content playback
device.
[0016] FIG. 7 illustrates a process that is utilized to customize
playback of the product.
[0017] FIG. 8 illustrates an alternative content playback
customization configuration.
[0018] FIG. 9 illustrates an alternative process that is utilized
to customize playback of the product.
[0019] FIG. 10 illustrates a user interface for the mobile device
illustrated in FIG. 1.
DETAILED DESCRIPTION
[0020] A data transference configuration presents media associated
with a product and/or a product package to a mobile device of a
user prior to the purchase of the product by the user and/or after
the purchase. The product may be a media product, e.g., a Blu-ray
disc, DVD, video game, or the like. Alternatively, the product may
be an entertainment product that is not a media product, e.g., an
action figure, a doll, or the like.
[0021] The media provided to the user may include information about
the contents of the package or the product, e.g., a menu of the
discs inside the package, a list of items inside the package,
previews, bonus games, quantity of discs, promotions, coupons,
special offers, a video (such as a video involving an action figure
and/or a movie), music (such as music corresponding to an action
figure and/or a movie), an offer to purchase a digital copy of a
movie (such as with a movie character corresponding to an action
figure), additional information, or the like. The mobile device of
the user obtains the media when the user places the mobile device
within proximity of the product and/or product package.
[0022] FIG. 1 illustrates a data transference configuration 100
that allows for proximity-based detection and transfer of data. A
product and/or product package 102 may be placed on store shelves,
in an amusement park, and/or in various entertainment environments.
The product package 102 may have various information, e.g.,
pictures, text, or the like, on different portions of the product
package 102 so that the user may learn about the product 102 prior
to purchase.
[0023] In one aspect, the product and/or product package 102 has a
proximity-based sensor and/or transceiver 104, e.g., RFID chip,
RFID tag, Near Field Communication ("NFC") chip, NFC tag,
Bluetooth, or the like. The proximity-based sensor and/or
transceiver 104 may establish radio or other communication with
another device 106 based upon a set of standards, e.g., NFC
standards.
[0024] The data transference configuration 100 also has a mobile
device 106. The mobile device 106 is a device such as a smartphone,
tablet, laptop, or the like. The mobile device 106 has a display
108 that displays data such as text, video, or the like on the
mobile device 106. The display 108 may be a display that is
integrated within the mobile device 106, e.g., a smartphone
display. Alternatively, the display 108 may be a display that is
operably connected to the mobile device, e.g., an LED monitor, an
LCD monitor, or the like. Further, the mobile device 106 has a
proximity-based reader 110. The proximity-based reader 110 is a
receiver that detects the presence of the proximity-based sensor
and/or transceiver 104 and receives the data associated with the
product and/or product package 102 when in proximity with the
proximity-based sensor and/or transceiver 104 of the product and/or
the product package 102.
[0025] Upon detection of the proximity based sensor and/or
transceiver 104, the proximity-based reader 110 receives proximity
data from the proximity based sensor and/or transceiver 104. The
proximity data may be an application, an instruction to launch an
application, a link to a website, a menu preview, an offer, a bonus
feature, a bonus game, a trailer, a link to a trailer, or the like.
In other words, the proximity data can be any data or content
associated with the product and/or product package 102. For
example, a user may tap or place the mobile device 106 with an NFC
reader in proximity to a Blu-ray disc package that has an NFC chip.
As a result, the mobile device 106 may receive a trailer of a movie
that is on a Blu-ray disc within the Blu-ray disc package. The
display 108 may then display the data associated with the product
and/or product package 102, e.g., a movie trailer.
[0026] Alternatively, the NFC chip may be positioned or within the
Blu-ray disc rather than the Blu-ray disc package. The tap of the
mobile device 106 on the Blu-ray disc package positions the mobile
device 106 within enough proximity to the NFC chip on or within the
Blu-ray disc so that the mobile device 106 may receive the movie
trailer from the NFC chip within the Blu-ray disc.
[0027] When the user brings the mobile device 106 in proximity to a
proximity-based device (e.g., sensor and/or transceiver 104, e.g.,
NFC chip in a disc package), the proximity-based reader 110, e.g.,
NFC reader, in the mobile device 106 reads content from the NFC
chip. The reading may be performed with or without connecting to a
network such as the Internet to access more content. The content
from the proximity-based sensor and/or transceiver 104 may trigger
the mobile device 106 to display an X-ray view of the physical and
virtual contents inside the package, e.g., images, videos, quantity
of discs, a menu of content and functions stored by the discs,
chapter menu, short preview clips of scenes, deleted scenes,
director commentary, actor/actress interview(s), bonus content
games, contest, special offers, advertisements, marketing, coupons
for other products, movie reward point redemptions, previews, or
the like.
[0028] In one aspect, an interactive menu is provided. In another
aspect, a display is generated to provide the user with a virtual
magazine of the contents of the media product. Rather than having
to turn a package/box in different directions to view the data
associated with the media product, the user may swipe through all
of that data in a digital magazine format. Further, information
from other associated media products, e.g., prequels, sequels,
similar genres, similar actors/actresses, or the like may be
presented together. In one aspect, placeholders may be illustrated
for missing data. For example, a placeholder may be illustrated on
the mobile device 106 for a sequel for which the user has not
placed the mobile device 106 in proximity to the corresponding
media product packaging.
[0029] In one aspect, the data transference configuration 100
provides an enhanced presentation of data associated with the media
stored within the product and/or product package 102. The user is
provided with a more immersive experience before the product and/or
product package 102 is purchased. The user may also be provided
with coupons, offers, or the like as an incentive to purchase the
product and/or product package 102 in the store. As a result,
consumers have more incentives to peruse products in the store
environment.
[0030] The store environment is provided herein only as an example.
The data transference configuration 100 and other configurations
provided herein may be utilized in various promotional environments
such as sell sheets, amusement parks, theatrical posters at bus
stops, theaters, and other locations, or the like.
[0031] Further, computing devices other than the mobile device 106,
e.g., desktop computer, kiosk, wearable computing devices such as
watches, glasses, etc., or the like may be utilized for the data
transference configuration 100 and other configurations provided
herein.
[0032] In contrast with previous configurations that allow for a
user to utilize a camera in a smartphone that takes a picture of a
bar code on a media product package, the data transference
configuration 100 does not require a smartphone to have a camera or
an Internet connection. Further, the user does not have to download
an application on the smartphone in order to read a code. As an
example, a user can activate an NFC chip reader in a smartphone so
that the smartphone is constantly scanning for data. In addition,
the bar code in previous configurations only redirects the user to
a website and does not allow for media to be transferred from a
product package to a phone.
[0033] Although a proximity-based reader 110 is illustrated in FIG.
1, a variety of devices may be utilized in place of or in addition
to the proximity-based reader 110. For example, a proximity-based
sensor and/or transceiver may be utilized.
[0034] Although a proximity-based sensor and/or transceiver 104 is
illustrated in FIG. 1, a variety of devices may be utilized in
place of or in addition to the proximity-based sensor and/or
transceiver 104. For example, a proximity-based reader may be
utilized.
[0035] In one aspect, the proximity is predefined. In other words,
a predefined distance may be established for which the mobile
device 106 has to be with respect to the product and/or product
package 102. For example, the predefined distance may be
established such that a tap of the product and/or product package
102 has to be performed so that the mobile device 106 receives the
data associated with the product and/or product package 102.
Alternatively, the predefined distance may be a distance that does
not have a tap.
[0036] The data transference configuration 100 illustrated in FIG.
1 may be utilized without a connection to a network such as the
Internet. In other words, the mobile device 106 obtains data
associated with the product and/or product package 102, e.g., a
preview video trailer, directly from the proximity-based sensor
and/or transceiver 104, e.g., an NFC chip. The NFC chip stores the
entirety of the preview video trailer.
[0037] In an alternative aspect, the data associated with the
product and/or product package 102 is an activator, e.g., a code,
that activates a software application stored in the mobile device
106. For example, a user may download a software application to the
mobile device 106 such as a game associated with a movie on a
Blu-ray disc or DVD. The mobile device 106 may be restricted from
playing the game until the mobile device 106 is within proximity of
the Blu-ray disc or DVD. The content on the disc NFC chip may
trigger or unlock certain functions of the application and/or
retrieve other content from the Internet such as certain games,
trailers, wallpaper, personalized screensavers, or the like. Such
data may be associated with the product and/or product package
102.
[0038] FIG. 2 illustrates a data transference configuration 200 in
which a network connection is utilized to obtain at least a portion
of the data associated with the product and/or product package 102.
Upon the mobile device 102 being in proximity to the
proximity-based sensor and/or transceiver 104 stored in the product
and/or product package 102, the proximity-based sensor and/or
transceiver 104 sends a first portion of the data associated with
the product and/or product package 102. The proximity-based sensor
and/or transceiver 104 may also send a web address to the mobile
device 106. For example, the proximity-based sensor and/or
transceiver 104 may send twenty percent of a video trailer to the
mobile device 106. The mobile device 106 may then obtain the
remaining eighty percent of the video trailer from a website at the
web address. Accordingly, the mobile device 106 sends a request to
a server 202 through a network 204. The server 202 then sends the
second portion of the data associated with the product and/or
product package 102 to the mobile device 106. The mobile device 102
then aggregates the first portion of the data associated with the
product and/or product package 102 and the second portion of the
data associated with the product and/or product package 102 to form
the entirety of the data associated with the product and/or product
package 102 for display on the display 108 of the mobile device
106.
[0039] In one aspect, the data is preloaded into a chipset of the
product and/or product package 102. That data is then available for
transmission. In another aspect, only a subset of the data is
preloaded into a chipset of the product and/or product package 102.
The mobile device 106 may then request a remainder of the data from
the server 202 through the network 204.
[0040] FIG. 3 illustrates an alternative configuration in which a
data transference configuration 300 is utilized without any content
being received by the mobile device 106 directly from the
proximity-based sensor and/or transceiver 104. The proximity-based
sensor and/or transceiver 104 provides a web address to the mobile
device 106. The mobile device 106 then obtains the entirety of the
data associated with the product and/or product package 102 from
the server 202 through the network 204.
[0041] FIG. 4 illustrates a process 400 that is utilized to send
data associated with the product and/or product package 102
illustrated in FIGS. 1-3. At a process block 402, the process 400
sends, from a proximity-based device within a product and/or a
product package, data associated with the product and/or the
product package to a mobile device 106 based upon the mobile device
106 being within a proximity to the proximity-based device.
[0042] FIG. 5 illustrates an expanded view of the internal
components of the mobile device 106. The mobile device 106 has a
processor 502 that provides instructions to the proximity-based
reader 110, a data storage device 504, a memory 506, a transmitter
508, and a receiver 510. In one aspect, the data storage device 504
stores user preferences. The user preferences may include
preferences particular to that user, e.g., favorite movies,
favorite scenes of movies, favorite actors and/or actresses, spoken
languages, favorite music, or the like.
[0043] The internal components illustrated in FIG. 5 are provided
as examples of internal components. As a variety of mobile devices
106 may be utilized with any of the configurations provided for
herein, different internal components may be utilized. For example,
the internal components of a mobile device 106 may have different
internal components if the mobile device 106 is a wearable
computing device. Further, the internal components of the mobile
device 106 may be different than those illustrated in FIG. 5 based
upon the type of proximity-based technology utilized, e.g., NFC,
RFID, etc.
[0044] In one aspect, the processor 502 of the mobile device 106
customizes the data associated with the product and/or product
package 102 illustrated in FIGS. 1-3 according to the user
preferences. In yet another aspect, a customized preview is
provided for a particular user. The mobile device 106 may utilize
personal preferences of the user, e.g., a type of scene, actor, or
the like stored on the phone to select content from the media
product package NFC chip to display. Further, the mobile device 106
may retrieve additional content from the network 204, e.g., the
Internet, based upon the user preferences. As an example, the
mobile device 106 reads a generic menu off of the NFC chip in a
media product package and combines that generic menu via software
with data particular to the user stored on the mobile device 106
for display.
[0045] The user preferences stored by the data storage device 504
may be utilized in the alternative or in addition to customization
of the data associated with the product and/or product package 102.
For example, the user preferences may be utilized to customize the
playback of the product, e.g., a Blu-ray disc. FIG. 6 illustrates a
data transference configuration 600 that customizes playback of the
product 102 by a content playback device 602. The proximity-based
sensor and/or transceiver 104 of the product and/or product package
102 sends a product identifier to the proximity-based reader 110 of
the mobile device 106. An example of the product identifier is a
unique movie identifier such as a Pre-recorded Media Serial Number
("PMSN"). The PMSN of the product 102, e.g., a DVD, may be the same
as the PMSN of the proximity-based sensor and/or transceiver 104 in
the product package 102.
[0046] The mobile device 106 then sends the product identifier and
user preferences stored in the data storage device 504 illustrated
in FIG. 5 to the server 202 through the network 204 in FIG. 6. In
one aspect, the server 202 is in operable communication, e.g.,
through wireline or wireless communication, with a product
identifier database, e.g., a PMSN database. The product identifier
database 604 stores the product identifier and the user
preferences. The content playback device 602, e.g., Blu-ray disc
player, may then send a playback indication to the server 202
through the network 204 to indicate that playback of the product
102 has been initiated. The server 202 may then send the user
preferences to the playback device 602. Accordingly, the playback
device 602 may customize playback of the product 102 according to
the user preferences.
[0047] For instance, a user may place the mobile device 106
illustrated in FIG. 1 in proximity to a Blu-ray disc package. The
user may then obtain a customized trailer of the movie
corresponding to the Blu-ray disc on the display 108. The user may
then decide to purchase the Blu-ray disc. Prior to the user playing
the Blu-ray disc in a Blu-ray player, the user preferences of the
user may be sent to the product identifier database 604. Upon the
user placing the Blu-ray disc into the Blu-ray disc player, the
Blu-ray disc player obtains the user preferences from the product
identifier database 604. As a result, the Blu-ray disc player
customizes the playback of the Blu-ray disc according to the user
preferences.
[0048] As an example, a Blu-ray disc player may be preset to
perform playback in a certain language, e.g., audio and/or
subtitles. The user interface of the mobile device 106 is
configured to that particular language. The disc may then be
configured to subsequently utilize that language.
[0049] FIG. 7 illustrates a process 700 that is utilized to
customize playback of the product 102. At a process block 702, the
process 700 receives, at a server, a user preference from data
stored in a mobile device and a product identifier. Further, at a
process block 704, the process 700 stores the user preference and
the product identifier in a database. In addition, at a process
block 706, the process 700 receives, from a second playback device,
an indication that playback for content corresponding to the
identifier has been initiated. At a process block 708, the process
700 sends the user preference to the content playback device so
that the content playback device plays back the content according
to the user preference.
[0050] In an alternative aspect, the user preferences are not
obtained directly from the product identifier database 604. FIG. 8
illustrates an alternative content playback customization
configuration 800. The mobile device 106 sends a product identifier
and a user identifier to the server 202 through the network 204.
The server 202 stores the product identifier and the user
identifier in the product identifier database 604. Upon receiving a
playback indication from the content playback device 602, the
server 202 determines the user preference from a user identifier
database 802. The user identifier database 802 stores a profile for
each user identifier. The profile includes the user preferences.
Accordingly, the mobile device 106 only has to send a user
identifier rather than the user preferences to the server 202
through the network 204.
[0051] FIG. 9 illustrates an alternative process 900 that is
utilized to customize playback of the product 102. At a process
block 902, the process 900 receives, at a server, a user identifier
from data stored in a mobile device and a product identifier.
Further, at a process block 904, the process 900 stores the user
identifier and the product identifier in a database. In addition,
at a process block 906, the process receives, from a content
playback device, an indication that playback for content
corresponding to the product identifier has been initiated. At a
process block 908, the process 900 searches a profile database to
determine a user preference based upon the user identifier.
Further, at a process block 910, the process 900 sends the user
preference to the content playback device so that the content
playback device plays back the content according to the user
preference.
[0052] In yet another aspect, the placement of a plurality of
product packages together causes the NFC chips to send additional
content to the NFC reader in the mobile device 106. For example,
placement of DVD packages for a movie series together may provide a
trailer based upon all of the movies in the series that would not
be accessible if the mobile device 106 was in proximity to each DVD
individually. Further, additional content may be available or
unlocked after purchase.
[0053] In another aspect, bonus content, e.g., deleted scenes may
be unlocked after purchase of the product 102. In one
configuration, the checkout counter sends a code to the NFC chip in
the package 102. In another configuration, a server sends a code or
key to the mobile device 106. The mobile device 106 then sends the
code or key to the NFC chip in the media product package 102.
[0054] In yet another aspect, the product 102 is a Secure Digital
("SD") card. The mobile device 106 sends an indication to an NFC
chip in the media product package 102. The indication is an
activator that activates a process to update the SD card to
personalize the content, e.g., the user's name on a menu.
[0055] FIG. 10 illustrates a user interface 1002 for the mobile
device 106 illustrated in FIG. 1. The user interface 1002 has the
following features: disc one menu 1004, disc two menu 1006, trailer
1008, actors/actresses info or interviews 1010, director info or
interviews 1012, advertisements 1014, coupons 1016, related movies
1018, related video games 1020, and user preferences 1022.
[0056] The processes described herein may be implemented in a
general, multi-purpose or single purpose processor. Such a
processor will execute instructions, either at the assembly,
compiled or machine-level, to perform the processes. Those
instructions can be written by one of ordinary skill in the art
following the description of the figures corresponding to the
processes and stored or transmitted on a computer readable medium.
The instructions may also be created using source code or any other
known computer-aided design tool. A computer readable medium may be
any medium capable of carrying those instructions and include a
CD-ROM, DVD, magnetic or other optical disc, tape, silicon memory
(e.g., removable, non-removable, volatile or non-volatile),
packetized or non-packetized data through wireline or wireless
transmissions locally or remotely through a network.
[0057] It is understood that the apparatuses, systems, computer
program products, and processes described herein may also be
applied in other types of apparatuses, systems, computer program
products, and processes. Those skilled in the art will appreciate
that the various adaptations and modifications of the aspects of
the apparatuses, systems, computer program products, and processes
described herein may be configured without departing from the scope
and spirit of the present apparatuses, systems, computer program
products, and processes. Therefore, it is to be understood that,
within the scope of the appended claims, the present apparatuses,
systems, computer program products, and processes may be practiced
other than as specifically described herein.
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